THE POLARITY PARADOX / CONVERGENCE ECONOMY
Amy Parker
THE POLARITY PARADOX / CONVERGENCE ECONOMY Beauty
Issue design by: Amy Parker Š 2015 Fashion Communication Northumbria
Symbiotic Skincare
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The Polarity Paradox Symbiotic Skincare
The prestige emerging classes are abandoning the middle ground and seeking to be escorted alongside the beauty industries latest natural quantum leap. With the global market for nutraceuticals projected to expand it’s intake to £161bn by 2019. It is no surprise brands are transforming their ingredients to bioavailable and supernatural foods ready for inner and outer well-being. The pursuit for flourishing beauty has become an inescapable truth. Revolting from an over cluttered market; these eager beauty mavens are craving proven organic alternatives within their advancing and increasingly busy modern lives. Symbiotic skincare, the culmination of a ‘you are what you eat mindset’ and a salute to Koreas awe inspiring cosmetic landscape, is forecasted to become a vital component of the western beauty lexicon. The beauty adventurous are becoming increasingly savvy about the ingredients in their skincare products. Making a U-turn towards a fusion of potent elixirs, beauty foods, botanical mutilations and vegetal colourings in a bid to be at one with nature. Fermented foods, animal extracts, activated charcoal and bacteria and skin collaborations are on the rise. Ingredients formerly associated with an apprehensive gape are ironically being recast and applied to our faces, with little regard of skin compatibility. Prepare for a series of biological extremities that will unnerve, delight and entice consumers, allowing them to harness the powerful forces of nature all whilst channeling their own inner alchemist. Serving as a healthy reminder of our beauty worthy five a day, our skin is tingling in anticipation.
OPPOSITE: Leaf Man - Azu Mamakoto Blending and evaluating the benefits of human and plant formations.
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OPPOSITE: Paradoxical Photo Manipulation - Nancy Fouts
Juxtapositions within the skincare industry are forecasted to combine unexpected natural ingredients in a bid to erase a ‘safe middle ground’. Symbiotic skincare will blur the boundaries between excitement and disgust to change the beauty habits of the restless, time constrained consumer.
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OPPOSITE AND ABOVE: Consumers are now adopting a pesticide-free mindset switching to alternative beauty routines in a bid to understand a developing market.
With a contemporary and natural beauty revolution on the horizon. Generation X consumers will adopt an unprocessed mindset, relating back to proven products. Showing disregard for an over-cluttered market, that has no place in their quest for beauty. 7
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PREVIOUS PAGE: As we witness the emergence of a new Symbiotic Skincare system, consumers will take it upon themselves to channel their inner alchemists in an attempt to experience and experiment with natural beauty both inside and out.
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ABOVE AND OPPOSITE: Inner Alchemy Exploration Top Left: Hello May - Matchesfashion
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OPPOSITE AND ABOVE: Starfish cream, alongside other Korean innovations are predicted to be welcomed to the western beauty world with open arms. It seems the supposed benefits of such products will outweigh their ingredients list and the Korean beauty gods will once again be faithfully obeyed.
Imagine a product that can regenerate, repair and renew your skin leaving your complexion looking and feeling years younger. A miracle cream made by South Korea’s beauty extraordinaire’s is the answer and the next bizarre beauty product to achieve this, all whilst including 70% starfish extract! Ingredients that would have been previously greeted by a unwelcoming gasp. 13
ABOVE: Bone Broth is forcast to play an essential part of our daily beauty nuptuals. The verdict is a matter of preference but with the option to parboil, simmer or roast the flavorsome possibilities are endless. OPPOSITE: How to create your own beauty elixir Parboil 4-5 hours for a cleaner lighter flavour or roast 3-5 hours for a rich robust result.
The New Green Juice? There’s a new beauty elixir in town, Bone broth made by boiling chicken, pork or beef bones for hours it is essential for consumers who wish to drink they’re way to shiny hair and a glowing complexion. Bone broth also holds internal benefits feeding both the epidermis and dermis, filling skin with beautiful plumping properties.
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“BROTHS CONTAIN GELATIN AND COLLAGEN, WHICH ARE WONDER-NUTRIENTS FOR OUR SKIN.” - DR FRANK LIPMAN
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PREVIOUS PAGE: The beneficial factors of a bacteria and skin collaboration is on the rise. Although remaining niche due to the effects of culture and behaviours, the emergence of Symbiotic Skincare will prove that a healthy micro biome is a necessity, vital to our skins everyday mechanics.
OPPOSITE AND ABOVE: In a bid to positively impact our skin AOBiome, a company specialising in pioneering bacterial therapy for the skin, are in the processes of collaboration exploring and experimenting with this vital aspect of the Symbiotic Skincare trend.
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ABOVE AND OPPOSITE: The Beauty Chef - Inner Beauty Boosters / Edited by Amy Parker New ranges of probiotic liquids will enable customisation of our inner beauty routines.
With the global market for nutraceuticals projected to expand to an intake of £161bn by 2019. It is no surprise brands are transforming their ingredients to bioavailable and supernatural foods ready for inner and outer health and beauty. The Beauty Chef, organic skincare and wellness brand have recently launched their new rang of probiotic elixirs. The new range of liquid products, which contain hydration, collagen and antioxidant properties can be taken as a supplement to help boost skin vitality amplifying consumer’s beauty routines.
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ABOVE: The Blurring of Necessity and Non- Conformity OPPOSITE: The lines of beauty products and medicine will begin to blur as Generation X consumers experiment with numerous methods of consumption, in a fast paced attempt to boost skin vitality. These emerging aids are predicted to be held in a drinkable shot form allowing for on the go skincare emergencies or as a time saving luxury.
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“THE VELOCITY OF INFORMATION HAS REACHED SUCH A PITCH THAT WE ARE NOT LEFT TO PONDER FOR LONG. CYCLES OF OPINION, FADS AND BELIEF SYSTEMS ARE ROTATING FASTER THAN EVER, THANKS TO THE AMOUNT OF INFORMATION WE CONSUME..” - DALIT SINGH
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ABOVE AND OPPOSITE: Above: Hoshii - Marcel Van Der Vlugt Opposite: Mask - Marcel Van Der Vlugt / Edited by Amy Parker
Would you put sauerkraut, kefir or pickles all over your face? No neither would we however there is a new transition trending within the beauty sector, a transition from food to face. The same reasoning behind why such fermented super foods are healthy to eat is now being applied to our beauty products. Consumers can once again thank South Korea for this new wave of fermented skincare; it’s humble beginning and their newly glowing complexions.
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OPPOSITE: Of all of the strange ingredients Symbiotic Skincare’s beauty savvy consumers will put on their face activated charcoal ranks towards the safer part of the spectrum. Top Left: Source Unknown - Mel bles Top Right: Activated Detox - Source Unknown
Symbiotic Skincare will teach consumers that extremes can sometimes be toned down. With all of charcoals detoxifying benefits, teaching them to no longer be intimidated by integrating such ingredients into their skincare regimes is essential. Spurring the timid few to start slow and bring on the dirty detox.
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OPPOSITE AND FOLLOWING: Self-Exploration - Three Rivers Deep / Edited by Amy Parker
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Hyper-Personalised Beauty
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The Convergence Economy Hyper-Personalised Beauty
Technology is expanding way beyond our comprehension. To meet the demands of this rapid growth the beauty industry is connecting with their consumer’s sense of self by holding out a helpful but personalised hand. Hyper-Personalisation, the fastest emerging beauty trend is forecasted to be the answer for any beauty junkie struggling to condense the size of their cosmetic stash. It is apparent that to change our attitudes and our complexions customisation is key. Appearing in every corner of our beauty landscape from makeup to skincare, fragrance, health and well-being, Hyper-Personalisation is forecasted to open up a beautiful opportunity. Enabling a transformation to something niche, original and exciting, wiping our palettes clean, erasing any chance of human error and eradicating our past beauty escapades. Fueling the trend is Generation Z, a selective community of independent millennials who have become restless with mundane cosmetic brands and now not only know what they want but have an increasing desire to become co-creators not just consumers. Empowering in-store experiences, multi-sensory packaging, colour creation and DNA testing will be at the core of this cosmetic convergence. Allowing our genetic blueprints to take control and create powerful product ties. Whilst intriguing beauty ingestibles will begin to blur the lines between technology and medical experimentation. Expect to be astounded, delighted, tested and desired as customised products infuse our self-control. Shifting from this colour looks good on me, to this colour was made for me. Allowing any beauty enthusiast to eagerly exclaim ‘colour me whatever I want, please’.
OPPOSITE: Infinite Gaze of Beauty - Elenak Ulikova
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Millennials are fast becoming the more demanding and decisive of our generations when it comes to beauty experiences. They crave customisation in an unconstrained market, rejecting the notion that one size must fit all.
OPPOSITE: The beauty industry’s newfound methods of personlisation have enabled the next Generation Z millennials to become co-creators, accommodating their individualistic lifestyles.
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BELOW: The Blurring of Colour and Creative Discipline - Dom Sebastian
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ABOVE: Atelier - Erik Hart / Edited by Amy Parker Technology Hyperpigmentation - Amy Parker
Colour exploration will soon alter our vision of the way we perceive our products and ourselves. Leading consumers on a journey that will immerse their blank slate in a bespoke array of distinctive colour. Pushing through boundaries in order to determine a new colour identity.
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ABOVE: Product Colour Exploration - Amy Parker Investigation and personal perception of colour
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ABOVE AND OPPOSITE: Sensory manipulation through colour Teasing consumer senses with customised colour palettes will tweak our ability and interpretation of control, eliminating error and reviving trust in products.
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Due to society’s ever-changing complexion ethnic populations are on the rise. As we become a blended community the desire for individuality and customisation grows greater. Whilst the mainstream is beginning to offer a wider range of products in store, their lengthy approach is beatable. It is predicted consumers will begin to look for custom and niche substitutes, in order to fulfill their cosmetic needs.
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ABOVE: All Inclusive Beauty A multi-cultural approach to beauty is on the rise, to accommodate this brands are adjusting and becoming as adaptive as their changing consumer landscapes.
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ABOVE AND OPPOSITE: Smart Shades Within this convergent beauty revolution adaptation is key. In-store experiences and technology will combine, immersing consumers in an encyclopedia of smart shades. Prompting them to embark on their quest for the perfect personalised hue.
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ABOVE: The Future of Beauty / Geneu Products - Prakapaite OPPOSITE: Due to our unique skincare needs the industry has seen a major shift towards skincare customisation. Forecasted to rise in the early stages of 2016, skincare will no longer be a tiresome necessity. It will become a formulated tool, a one-stop ticket to a new customised skin.
GeneU a London based company specialising in personalised skincare have developed a unique DNA beauty lab technology, created to enhance and analyse our skins DNA to find out precisely what it needs. Taking into account lifestyle choices and the damages of modern life, GeneU’s unique testing is at the forefront of the next wave of skin health. Combining technological and medical expertise to create specialised serums, radicalising health and beauty needs in a contemporary way.
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“WHAT YOUR GENETICS GIVE YOU IS A ROAD MAP. THEN YOU CAN SAY ‘I LIKE’ OR ‘I DON’T LIKE’ THAT DESTINATION.” - DR RUTHIE HARPER
OPPOSITE: Customise, transform and educate. Use DNA to enhance precision, craft an identity and re-formulate future skincare needs.
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ABOVE: With one pop of a pill you can receive your recommended dose of beauty from the inside out‌ and perfectly chiseled cheekbones of course. Source Unknown OPPOSITE: The lines of beauty products and medicine are beginning to blur as consumers turn to recently developed ingestible beauty aids, in a bid to boost skin vitality and face shape. These emerging aids are predicted to be produced in pill and drinkable beauty shot form. Bottom Left: Beauty Supplement - Source Unknown Bottom Right: Bitter Pill - Psychic
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“WE ARE IN THE PROCESS OF FORMULATING AN ADVANCING CHEAT SHEET OF INGESTIBLE BEAUTY PRODUCTS THAT WILL WORK FOR YOUR INSIDES AND MAKE YOUR OUTSIDE BEAUTIFUL, TO BOOT.” - BEAUTY DESK
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ABOVE AND OPPOSITE: Imprint of Skin by Floor Van Doremalen - Rubber Collection
It is predicted that our future self will be equipped with perception enhancing organs of the beauty kind. Imagine a world where nails are adorned with hair and accentuated eyebrows heighten our everyday interpersonal encounters. In harmony with the influx of streamlined sensorial packaging set to descend on the industry, technology will soon enable us to break the normal limits of human perception.
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OPPOSITE: Imprint of Skin by Floor Van Doremalen - Rubber Collection
Our new-fashioned genetics will aim to intensify and personalise our wellbeing experiences, immersing us in an environment that evokes super-sensory impulses.
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PREVIOUS AND OPPOSITE PAGES: Touch, sight, sound and smell. Beauty retailers are set to turn to tactile packaging to add depth and multi-sensory attributes to consumer product and purchasing experiences. Higher quality simplified materials such as wood and ceramics signal higher quality products. Set to rise in popularity new technology will offer consumers a beauty packaging innovation. Each package will engineer an individual artistic experience, with the aim to illustrate the ‘bigger picture’ and advance the age old phrase of it’s what’s on the inside that counts. BELOW: Verso Skincare - Designed by Day Creative
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OPPOSITE: Colour Me Beautiful Fashion Photography - Alix Malka / Edited by Amy Parker
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THE POLARITY PARADOX / CONVERGENCE ECONOMY
Amy Parker
THE POLARITY PARADOX / CONVERGENCE ECONOMY Beauty