myNoire Aug/Sep 2011

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my

Noire

TM

stong, confident, beautiful REAL women

Relaxed Hair Regimen Naptural85 Fall Fashion Non-AA Beauty Supplies Workout Hair

August/September 2011 www.myNoIre.com

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my

Noire

stong, confident, beautiful REAL women™

COPYRIGHT NOTICE Copyright Š 2011. All rights reserved. No part of the publication may be used or reproduced by any means without the written permission of the publisher

JOIN US Be An Ambassador

DISCLAIMER The myNoire team has made every effort to provide accurate and timely information. The publisher, contributors, editors, and other related associates do not assume responsibility for information that is incorrect or omitted. The myNoire team disclaims neglect, liability and damages as a resort of erroneous informational purposes.

MyNoire Ambassadors are official representatives and are responsible for representing our mission and purpose, continuing to spread the word about myNoire, and encouraging others to get involved. myNoire Ambassadors will participate in myNoire promotional events including interviews, summits, seminars, and any other events that may present themselves throughout the year. Please email us at myNoire.com for more information.

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TABLE OF CONTENT

9 Editor’s Letter 10 Dandruff, Dry Hair, and Flakes 14 Workout Hair Regimen

Model Your Hair We’re looking for REAL women to share their hair journey. If you want to be interviewed or if you just want to send us pictures to be featured in the magazine just email myNoire@gmail.com.

Write for the Magazine We’re looking for writers to contribute stories and articles. If you have a passion for writing and would like to share your work with other women we will love to hear from you. Send resumes and sample work to myNoire@gmail.com.

18 Belle Noire-Naptural85 26 Monthly Challenge 30 Stylist Talk With Kita 32 Fall Fashion 34 Non-AA Beauty Supply Stores 38 Relaxed Hair Regimen 40 myNoire

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my

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strong, confident, beautiful REAL women

ind Hair Resources

Stylist Talk Summer Hair

Stereotypes Make-up Advice

I H T

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? G N

M E R

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Checklist Know How To Correctly Transition Know What To Look For In A Stylist Know Other Resources To Aid In Your Hair Journey Know How To Start Becoming Healthier Know How To Better Take Care Of Children’s Hair Know How To Maintain Summer Hair Be Familiar With Some Make Up Do’s And Don’ts Know More About Hair Stereotypes Know About The Mynoie Movement Become Familar With The Mynoire Logo

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my Noire

strong, confident, beautiful REAL women™

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Mother, Daughter, Sister, Wife Aug/Sep 2011 www.myNoire.com 7


my

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Hair Care

g o l B

online magazine

Let’s Talk Hair Blog Written by our CEO De’Andrea www.myNoire.com

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LETTER FROM EDITOR

Welcome to the third issue of the magazine!! I am so happy that you are still supporting myNoire. There’s a lot in this issue. My favorite part is our Belle Noire, Whitney White, also known as Naptural85. I absolutely love her. She is my hair idol. This month we really listened to our readers. Any article with a star next to the title is a direct request from one of our readers. We put a lot into this issue; I hope that you all like it. Don’t forget to write us and tell us what you think about the magazine. You can send us suggestions or request an article. Enjoy :-)

Muah De’Andrea Tobias Aug/Sep 2011 www.myNoire.com 9


Dandruff, Dry Hair, and Flakes By De’Andrea Tobias

So many individuals suffer from dry hair, dandruff, and flakes. Unfortunately, there’s still no cure to get rid of these problems. Luckily there are some home remedies that help control them. One common problem that people with dandruff have is that they believe that dry hair, dandruff, and flakes are one of the same. This is a complete myth. Dry Hair is prevented by moisturizing the hair and scalp. This problem can be treated by conditioning your hair regularly. However dandruff often gets worse if the scalp is too greasy or oily. Dandruff comes from the shedding of dead skin cells on the scalp. This is a normal occurrence; however people who experience dandruff shed more than usual. Flakes are just a byproduct of dry hair and dandruff. When the dandruff and dry hair is controlled then so are the flakes!! In order to control your dandruff try the following….. 1. Shampoo often- Shampoo your hair at least once a week. This should remove the oil buildup as well and remove flakes. 2. Rotate your shampoo- Never 10 www.myNoire.com Aug/Sep 2011

use the same shampoo ALL the time. Try rotating in a medicated shampoo (try different brands of course). You could also wash once with a medicated shampoo and once with a moisturizing one. This will be especially helpful for those who experience both dry hair and dandruff. 3. Try lemon juice- Lemon juice is used in many hair products. Before washing your hair, pre-wash it with lemon juice. Make sure to dilute it with water. In order to see progress, this must be repeated for multiple washes. 4. Add Baking Soda- Try adding baking soda to your conditioner. This is my favorite remedy. It works for both dandruff and dry hair, plus it leaves the hair really soft. You don’t need much baking soda at all. Try mixing in a teaspoon first. If your hair feels dry after the rinse then you used too much. The simplest remedy is to have a balance diet. It’s amazing what a healthy eating lifestyle can solve.


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Writers Photograghers Bloggers Models Graphic Designers Fashionistas

WE WANT YOU If interested email myNoire@gmail.com

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Lindsey Walker

Karri Coston

Dione Tobias

CONTRIBUTORS

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Workout Hair By Karri Coston African American women are very intrigued with their appearance, so why is it that they are 70% more likely to be obese than any other race? It’s not because of genetics or laziness, but purely because of lack of exercise. Black women have 3 top reasons why they aren’t interested or able to regularly work out and quite surprisingly risk of ruining their hair is one of those top 3. Now, while it may be true that Black women don’t have the luxury of washing their hair on a daily basis, this should be no reason for us to be amongst the least healthy of races. There are many women out there who are very interested in keeping a regular workout regime going but they don’t want to alter their hair for their everyday lives. I talked with Dr. Shawndra Brown-Foote, who knows all to well how important it is to stay active. She knows she needs to work out, but finding time to care for her hair along with practicing medicine AND army training can be a bit stressful. Dr. Brown-Foote has a thick 14 www.myNoire.com Aug/Sep 2011


mane of hair and is not very hair savvy, so she needed all the help she could get.

• Sew-ins

“I sweat” commented Dr. Brown-Foote “like a lot, my hair is wet like it has just been washed after a work out session.”

• Natural styles

I suggested wrapping her hair, but for some reason, the wrap retained more moisture in her hair. Next, I suggested a simple pin curl technique. “It really works” an excited Dr. Brown-Foote exclaimed. “It stops my hair from sweating so much, and when I take it down my hair has so much body.” In addition to her pin curl technique Dr. Brown-Foote now washes her hair once a week instead of every two weeks to keep it moisturized and to rid of the bad smell. There are plenty of options for women in order to protect their hair during their workouts, but you must know your hair and your body to get the best results. Listed below are some options for women to keep their hair protected while working out. • Pin curls • Wrap • Braids

• Tight rod sets

For me, wrapping my hair works just fine. I don’t sweat so much, and when I’m done it just falls right back into place. I also talked with Danielle Banks and Keele Moore, both are full-time career women with young children. You would think that running after their toddlers would be their workout, but these ladies are dedicated to their health. Me: How many days per week do you work out? Danielle: 4-5 times a week for an hour with a personal trainer. Keele: I go to boot camp classes 3 days per week, and I play on an adult kick ball team. Me: How do you maintain your hair during your many workouts Danielle: I like this new crossstitching sew in technique. It works wonders. Keele: Just a simple sew in works good for me. Me:What suggestion would you make to other Black women trying to workout and maintain their hair? Aug/Sep 2011 www.myNoire.com 15


Danielle and Keele: WEAVE!  It’s clear these ladies have found a solution that works great for them. All it takes is a little effort in finding which solution works best for you too! Taking care of your hair is important, but caring for your body is more important. Always remember, healthy bodies equals healthy hair. HAPPY

EXERCISING LADIES!

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my

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Hair Care

m u r Fo

online magazine

Join us for Hair Talk Tell us your about your Hair Journey www.myNoire.com

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Belle Noire

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Belle Noire

Mrs. Whitney White aka

naptural85 This month myNoire had the opportunity to interview Whitney White, also known as Naptural85 on YouTube. Whitney began her journey in August of 2008. She transitioned for six months and did her big chop on January 24, 2009. Whitney has 4a-textured hair (that’s extremely curly, tight coils). It’s not that many women on YouTube with this texture. Whitney is known for using natural products; she often makes her own gel, shea butter, and oil. Whitney has an amazing hair journey. She went for a TWA to bra strap in just two and a half years. Her journey is wayyyy too much to mention in this article, however you should check it out on http://www.youTube.com/naptural65. Although Whitney is most known for her hair tutorials, she does A LOT more. She is such a renaissance women. We asked Whitney to share with us more about the women behind the camera. Check out what she had to say!!!!

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Freelance Graphic Designer, Energy Consultant, Retired Certified Automotive Detailer, Natural Hair Vlogger, and a do-it-yourself, craft enthusiast… How do you have time for yourself?

finally felt completely happy and confident with my hair that I wanted to share it, so I made a video to show my personal hair journey and thank those who inspired me! So I made the video and uploaded it!

Lol, umm... well that’s a battle I’m still trying to figure out, lol! I’ve always been a work-a-holic, in fact, it wasn’t until recently that I’ve started learning how to slow down and enjoy life. So we’re getting there, lol! I always put work first, so I’m starting to learn how to put myself first now. I will always love working and trying new things, but the balance of work and play is what I strive for now.

I remember I was in Florida on vacation, watching my video, seeing the response, and showing my family. It was so cool to see the positive response from people saying that my journey actually inspired them! I never expected that they would enjoy my video and want to see more! At that time, there weren’t many 4a girls posting how they took care of their curls, and I found myself in the bathroom thinking, “I should share what I’m doing right now, this could help someone...” So I grabbed the camera to film my second video “Quick and Easy Wash and Go Styles” and from then on, I was hooked! I loved helping people with my videos and it blew my mind that by uploading one, single video, I could help so many people... it was really a satisfying feeling.

What made you decide to start vlogging? I didn’t even know I was “vlogging” when I started uploading videos; I didn’t know that word existed! I had always loved watching YouTube videos for the makeup tutorials and do-it-yourself projects, so when I decided that I wanted to go natural, I started searching for other natural beauties who took care of their hair to learn from! I found women on YouTube who were experimenting with their hair and it made me excited for my own journey. About one year after I transitioned and BC’d, around August 2009, I

What is the best part about being a well-known vlogger and natural hair activist? The best part is helping people! It still blows my mind when people tell me that I’ve helped them along their hair journey! And I LOVE when the younger

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generation tells me that my videos have helped. Complete self-acceptance is so hard to achieve at a young age... (heck, sometimes it’s hard to achieve as an adult) so it makes me so happy to hear a young girl tell me that they love rocking their natural hair and that my videos have somehow helped them. That makes me SO HAPPY. What is the least part about your “new found fame”? Well, I don’t know if it’s “fame” lol, actually it’s great! I love making videos on YouTube! The best part is that I get to do what I love and help people! I can’t complain, I consider myself lucky to be in the position to do this on a daily basis! What advice would you give to women who want to follow in your footsteps and become a hair vlogger? My advice is simple! Invest in a good camera, try and share helpful information, tell your own story, and most importantly, be yourself! What advice would you give women to enable them to have a successful hair journey? Make sure you keep your hair moisturized! Our hair is dry and course naturally, that’s fine, but the key to hair growth

is elasticity, so keep that hair moisturized so it can grow strong and not break! Out of all of your careers, which do you enjoy the most? I enjoy vlogging the most! I used to enjoy graphic design before I graduated and started working in corporations. I just lost my sense of creativity... everything was styled for me, and I had to be creative every single day.. that’s so much pressure... so I really enjoy vlogging! I get to share information in a creative format! There’s so many ways to share the information, it keeps my creative juices inspired! It also lets me incorporate a lot of what I love about graphic design without the pressure of doing it 9 to 5. You pride yourself as being an entrepreneur, what does that mean to you? Being an entrepreneur is working for yourself and being free. I really enjoy seeing something that I’ve put 110% into grow and blossom into something that not only works, but is successful. As a freelance/ contract graphic designer, I have had the experience of working in a corporation with a 9 to 5 schedule, and it’s not fun. It’s not the hours that bother me, because I work well over 60 hour work weeks working Aug/Sep 2011 www.myNoire.com 23


for myself... It’s just that when I work, I like to be inspired and I like to give my all (like I said, I’m a work-a-holic). So knowing that failure or success depends solely on how hard I work at what I do, inspires me like crazy! I don’t enjoy the corporate coffee breaks, water-hole gossip, or fake “Birthday Parties” where you go and sing happy birthday to someone you barely know, stand around, and make small talk... look, I’ve got work to do! I love that as an entrepreneur you are directly rewarded or penalized for your own work. No one can take your credit from you, like in the corporate world, and you’re competing with yourself. It’s much like sports, lol... everything I know I learned from sports. I enjoy the pressure to succeed. It inspires everything I do. To me that’s living, that’s life. If I wasn’t an entrepreneur, I would be so bored. I like taking risks and believing in myself. Without a little risk, there’s no reward. And it’s not about the money... that’s a bonus. A lot of entrepreneurs only make a decent living do what they do, especially in the beginning stages. A lot of us give up our steady 9 to 5 paychecks, our health insurance, and our safety nets, for the unknown. We know what working for 24 www.myNoire.com Aug/Sep 2011

someone else will get us, but we want to see what will happen if we take a chance and believe in our own dreams. It’s in our blood to re-think, re-observe, and try to solve everyday problems in a different way. I love looking back a year ago, two years ago, three years ago... to see how much I’ve changed. That’s entrepreneurship, ever-evolving, ever-changing. It’s exciting, rewarding, and extremely fulfilling. It’s scary at times, yes, but it’s like Darwin’s “Survival of the Fittest,” those who truly desire for success, will succeed. What’s your dream? What do you want to be when you grow up? I have many dreams. My biggest dream is to be a mother, have a family and a beautiful home where my kids can grow up. I want to teach them the lessons my parents taught me, and want to nurture their dreams and see them succeed in whatever it is they want to do. 

I want to continue my entrepreneurial ventures and continue to inspire and set a good example for the youth of today. I really just want to be happy. I will keep making videos for as long as YouTube exists! It’s been a lot of fun for me and something that has helped me satisfy my creative urges as well!


naptural85

What steps are you taking to accomplish your dreams? Haha, that is the question! Well, one never reveals their playbook before the game, but as of right now, I just continue doing what I love, design, vlogging, and energy consulting. I save what I can in order to make smart investments later on. It’s a step-by-step process that doesn’t bear fruit over night. What advice would you give to women that have lost the desire to achieve their dream? Don’t give up. We are all constantly growing, and ever-changing... maybe your interests have evolved! Find another hobby, join different groups or clubs to figure out what you’re passionate in now, and go for it! If you’ve lost the desire, sometimes that just means you’ve outgrown your dream. I used to want to open my own publishing company. A year later, I changed my mind and started my own auto detailing company.. we all change. You’ll always be passionate for something, so figure out what that is, and go for it! 

But remember to pace yourself. Start small so you can grow with your company. And make sure you can pay your bills, even if it means starting your business on the side of what you are currently doing to pay the bills. It’s no fun to have your dreams crushed because all of a sudden you can’t pay your bills, and what used to be a fun hobby is leeching you dry. That can kill your dream fast. Remember the tortoise wins the race, so take the risk of starting your business, but make sure it’s a smart, and calculated risk...

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Challenge of the Month This month challenge is to wear protective styles. The problem that most people have is NOT that their hair won’t grow, instead it’s that they aren’t retaining their length. On average, hair grows half an inch a month. Protective styling allows for the ends of the hair to be protected so that they don’t become brittle and limp. When the ends are brittle they tend to break easily and cause split ends. Some different styles that you can try are braids, bantu knots, weaves, buns, cornrows, and twists. Happy Hair Growth Muah

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MyNoire Ambassadors are official representatives and are responsible for representing our mission and purpose, continuing to spread the word about myNoire, and encourgaging others to get involved. MyNoire Ambassadors will participate in MyNoire promotional events including interviews, summits, seminars, and any other events that may present themselves throughout the year.

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my Noire

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Stylist Talk With...

Kita

By De’Andrea Tobias

Let’s meet Ms.Kita, stylist in the natural hair salon Napps. Kita has been doing hair for 16 years. She has been natural herself for 20. Kita grew up in a salon, which is the reason why she decided to become a stylist. For all of the 16 years of her career, Kita has only styled natural hair. She believes that being natural allows for “self love and self expression.” In order to keep your natural hair healthy, Kita recommends that individuals shampoo at LEAST every 2-3 weeks. Many people don’t know that scalp stimulation is the key to hair growth. She also recommends that individuals with natural hair should use natural products including olive oil, aloe vera, and jojoba oil. If you don’t feel comfortable mixing the products yourself then you can go to Napps and buy from their line. When asked about the YouTube craze, Kita explained that “It’s the truth!” meaning that YouTube is a great resource for women to find different hair tutorials. She does believe that individuals should always seek professional help though. Although YouTube is great, anyone can post a video, and just because you watch someone that doesn’t necessarily mean that you are going to be able to recreate the style yourself. Kita also styles transitioning hair. She realizes that transitioning is a big change, but she makes sure that her clients are “Beautiful with it.” Kita does sew-ins, partial sew-ins, rods, flat irons, cornrows, twists, dreds, you name it!! The receptionist gives new clients a consultation. Additionally, before Kita styles your hair she gives the client another mini consultation. If you are natural or transitioning in the St. Louis area, visit Kita at Napps. Napps 6267 Delmar Blvd #5 Saint Louis, MO 63130 314-727-0312

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One of Kita’s Clients

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Try Something New As seasons change, so should you! Often times we get so caught up in wearing the same hair styles because it is convenient and we want to play it safe. It is okay to switch it up. Sometimes changing your hairstyle can be just what you need to change your life. It is mind over matter. Don’t be afraid. Take a risk. Be bold. Be Daring, Most importantly, be you. Every hairstyle tells a story and should represent who you are as a person. If you are feeling wild, your hair should express that…wear a twist out, coil out or a braid out. If you are feeling sophisticated and refined then wear it straight or a slick bun. Try a new hair color, cut or style. Don’t feel as though you have to wear your hair a certain way. Free your hair and mind, the rest will follow. It may be just what you need. Written by Lindsey Walker

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2011

Fall


Golds and Bronze Colors

Fashion Fur

Natural Looking Hair Styles

This season it’s all about taking it back. Go vintage!! Pull out the old 60’s and 70’s inspired clothing. Look at icons such as Marilyn Monroe, Dorothy Dandridge, and Diana Ross. Trends for the season includes pleats, low necklines, wide legs, and sheer clothing. Don’t forget about the hair accessories. Look for braided headbands and feathers.

Red Lips

Clogs

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Non-African American Beauty Supplies By De’Andrea Tobias Most people don’t know that Black Hair Care is a 9.5 billion dollar industry. Unfortunately, Blacks own less than 3% of the market. In the United States, most hair care products are distributed in Koreanowned Beauty Supply Stores. There is no reason why Blacks shouldn’t be getting more profit from this industry, however when Blacks try to open stores they face many obstacles. For one, it’s hard to get the consumers to buy from Black individuals because it’s “out the norm.” There are stereotypes that the Black-owned shops have limited quantity, and that they won’t have the products that are wanted or needed by the consumer. In some cases this is semi-true. Many new Black-owned Beauty Supply Stores don’t have the same relationships as the Koreans, whom have been doing business with these manufacturers and suppliers for years. This causes Black owners to have problems attaining popular brands. One manufacturer that is difficult for African-American owned stores to carry is Shake-N-Go Fashion Inc. 34 www.myNoire.com Aug/Sep 2011

They are the owners of the Cuticle Remy XQ, Saga, MilkyWay, Equal, and the FreeTress brands. These brands tend to be in high demand for the African-American consumers, however in order to carry these brands in a store, the owners must order through Korean vendors. Most vendors will not open up an account that’s less that $30,000, and most new owners won’t be able to afford a $30,000 account. Additionally, unlike the Korean run stores, African-American owners can’t buy anything on credit; everything must be paid for at either the time of purchase or upon delivery. Sensationnel (the creators of Goddess Remi, Premium NOW, Premium TOO, Empress Lace Wig, Kanubia, and the PRO 10 brands) is also difficult for African-American owners to attain. Like the Shake-NGo products these brands are in high demand as well. When customers realized that some stores don’t carry these brands they often walk out without buying anything. This forces the Black owners to have to figure out how to get the products or risk going out of business due to lack of


customers. Sadly, when the Black owners are able to get the Shake-N-Go and Sensational brands, they have to buy them at a higher cost. The weave packages are often pre-priced so the owners can’t charge their customers more for the hair in order to balance out the higher expense. This cuts down the owner’s profitability tremendously. Due to all of the difficulties that come with opening up a store, the Black-owned beauty supplies often work together. If one has an account with a vendor, he or she will order enough to give some to another owner that isn’t allowed to get an account. Perseverance, persistence, and determination have allowed these Black-owned stores to maintain successful. Many have tried to run Black-owned Beauty Supply Stores but unfortunately they often fail. Support our Black-owned businesses. If we don’t, who will?

ANY BLACKOWNED BEAUTY SUPPLY STORES OR PRODUCT OWNERS, EMAIL US at myNoire@ gmail.com. WE SUPPORT BLACK BUSINESSES AND WANT TO HELP YOU BE SUCCESSFUL.

****Disclaimer: myNoire isn’t trying to bash the Koreans. They saw a business opportunity and happened to be very successful. We just want more people to realize that Blacks aren’t getting profit from this industry although Blacks are the consumers. We believe this is a problem and we hope that it will change in the future.

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Dream • Desire Faith • Inspire

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Relaxed Hair Regimen By De’Andrea Tobias

Taking care of relaxed hair is similar to talking care of natural hair. The key is to keep your hair moisturized and to protect the ends. It sounds simple, but many women have difficulty growing long and healthy hair. Below are a few tips in order for you to start your own regimen. For one, you should shampoo and condition your hair every 10-14 days. This length of time allows for your hair to stay moisturized. You should deep condition or give yourself a hot oil treatment every other wash. This is extremely important if you straighten your hair often (which we DON’T recommend). You should do protein treatments and clarify your hair as needed. This is the same for trims. Only retouch your hair every 4-6 months unless it is tapered. Stretching your relaxers enables your hair to retain more length. Make sure when you retouch, that you are only putting the

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relaxer on the new growth. Your ends should never be relaxed more than once. As far as a daily regimen, it depends on how you usually wear your hair. Wrapping is great for protecting your ends at night. Another technique is to bantu knots or pin curling your hair. These add a little body and texture without adding heat. The most important thing to remember is to seal your ends EVERY night. The most beneficial product to use is essential oils, however you can also use a moisturizer or leave-in conditioner. Whatever product you decide to use, make sure that it’s light so that it doesn’t weigh down your hair.


Model Your Hair We’re looking for REAL women to share their hair journey. If you want to be interviewed or if you just want to send us pictures to be featured in the magazine just email myNoire@gmail.com.

my

Noire

Hair Care online magazine

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My Noire is a Black Hair Magazine Since the launching of the first issue of MyNoire on June 15, 2011, there have been a lot of speculations and misconceptions about the magazine and its purpose. MyNoire is a Black hair care magazine. We strive to empower women by teaching them how to care for THEIR hair. We are unlike any other magazine on the market. A lot of magazines focus on how to style Black hair and the latest trends. Few talk about how to care for hair, grow it out and retain length. That is where we come in… Too many Black women aren’t aware of how to actually take care of their natural hair. We want to make sure that the average Black woman is able to grow long and healthy hair without having to spend tons of money on a stylist. My Noire isn’t just a magazine for Naturals, it is a magazine for ALL WOMEN who care about their hair and want to learn more about how to properly care for it. We enable our readers to be happy with and feel confident about their appearance by providing answers to their beauty issues. My Noire focuses on hair, but we also offer advice regarding skin, makeup, and fashion. We want MyNoire to be YOUR magazine. We encourage our readers to ask questions, send advice, and even write articles for the site. My Noire is a magazine for Black women to feel confident about their hair and who they are as women.

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Thanks for the Suggestions Karri Trina Shawndra

Want to see something in myNoire? Email us myNoire@gmail.com

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Checklist Know How To Control Dandruff Know Different Workout Hair Styles Remember to visit Naptural85 page on YouTube Know the Monthly Challenge Know Some Fall Trends Start supporting Black-owned Beauty Supply Stores Know that MyNoire is a HAIR magazine, not a natural magazine

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my

Noire

TM

stong, confident, beautiful REAL women

Relaxed Hair Regimen Naptural85 Fall Fashion Non-AA Beauty Supplies Workout Hair

August/September 2011 www.myNoIre.com

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