RMPI 2019 Program by deann-afpcc

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anks to Our 2019 RMPI Commiee Co-Chairs Ann Goldman, Front Range Source Cindy Grubenhoﬀ, In the Know, LLC

Committee DeAnn Acosta, CFRE, AFP Colorado Chapter Lauren Archuletta, COLOR Andrea Arkow, Invest in Kids Madeleine Binsfrahm, The Women’s Bakery Amber Clemetson, LiveWell Colorado Monica Colbert, EIS Solutions Cheryl Dotson, The Meeting Edge Nancy Freimuth, Dental Lifeline Network Michelle Hektor, American Water Works Association Morgan Humphrey, Planned Parenthood of the Rocky Mountains Jennifer Hunter, Planned Parenthood of the Rocky Mountains Lynn Perez-Hewitt, HCE Online Kiki Sperr, Keystone Symposia Nia Wassink, Mission Launch Fundraising Della Williams, Planned Parenthood of the Rocky Mountains Carrie Wilson, Center for Health Progress

~CREATING CONNECTIONS~

AFP Chapter Oﬃce PO Box 24745 | Denver, CO 80224 | 303.394.6388 info@afpcc.org | www.afpcc.org

Breckenridge, Colorado Beaver Run Resort and Conference Center September 12-13, 2019

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WElCOmE

FYI

Colleagu and Friends, Welcome to the 2019 Rocky Mountain Philanthropy Institute (RMPI) and to beautiful Breckenridge! We are so fortunate to have you and your unique perspective at this two-day gathering of some of Colorado’s top professionals in fundraising. This year’s conference theme is “Creating Connections” and we hope you leave RMPI feeling the support of a new network of peers, the inspiration from shared best practices and innovations, and a rejuvenated energy and passion from being part of our noble profession. I want to take this opportunity to thank all of our generous sponsors and exhibitors for supporting RMPI 2019 – we are so grateful for your help in making this conference possible! I also want to recognize all the hard work put in by my fellow AFP Colorado Chapter board members, Cindy Grubenhoﬀ and Ann Goldman, and by all their dedicated committee members. Thank you for all the time spent pulling this amazing conference together!

AFP is a membership organization committed to advancing philanthropy. We oﬀer resources and create opportunities to help fundraising professionals be the best they can be. We bring fundraisers together to network, grow professionally, and advance our ﬁeld. Learn more about the value of being an AFP member at the registration desk or online at afpcc.org. Look in your goody bag for a coupon to save $50 on a new Professional Membership.

For the next two days, I want to encourage you to not only meet new colleagues and attend sessions, but to also think about how you can share your own insights, success stories and even struggles in an authentic and open way. This is a tremendous opportunity for us to collectively learn and grow as professionals for the beneﬁt of our organizations and communities, and I look forward to connecting with you and sharing in this experience. Thank you for the important role you play in Colorado’s fundraising community and for your participation in RMPI 2019! With gratitude,

Jerry Sinning President, AFP Colorado

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RmPI 2019 SPONSORS GOlD SPONSOR

SIlvER SPONSOR

SChOlARShIP SPONSOR

Join us for these upcoming educational meetings: October 18 – “Being Donor-Centered in Changing Times...How To Use Donor Trends And Changing Technologies To Make More Profit” Penelope Burk connects her latest research findings to her breakthrough fundraising philosophy — Donor-Centered Fundraising. She unfolds an evidence-based argument for understanding what donors want from their philanthropic relationships today, what that means for your bottom line, and how to apply a Donor-Centered Fundraising approach in an ever-evolving environment. Penelope shares the answer to fundraisers’ ultimate question: What would unleash donors’ giving at a whole new level? Hear what her research reveals about the very different motivations of young, middle age and older donors and learn how to adjust acknowledgment, communication and recognition strategies to meet each generation’s unique needs.

BRONzE SPONSORS

Presented by Penelope Burk December 6 – “Making Philanthropy a Family Aﬀair with Faye, Reggie, and Quinn Washington” Join us as two well-known Denver philanthropists –Reggie and Faye Washington - are joined by their son Quinn to discuss the power of philanthropy and how they have made it a part of their family’s legacy. Be part of the conversation on how to engage an entire family in philanthropy and reach the next generation 17 of philanthropists.

AuCTION SPONSOR

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SChEDulE Please see speaker photos and bios later in the program.

ThuRSDAY, SEPTEmBER 12 2:00 – 3:00 p.m. Reggie Rivers “Making Connections: Turning Your Event Attendees into a Team of Donors” Located in Breckenridge Ballroom

The people in the audience of your fundraising event are largely strangers to each other, and that impersonal relationship impacts their giving as a whole. You’ll be happy to know that there are steps you can take to remove some of the roadblocks, increase their engagement with each other and their connection to your charity. All of which will help you generate more fundraising revenue. The steps you need to take are not magic. They mostly just require you to use your empathy to think like your guests and use your common sense to remove the barriers that create isolation and hinder connections. 3:15 – 5:00 p.m. Facilitators: Cindy Grubenhoﬀ & Ann Goldman Story Tellers: Vu Le, Reggie Rivers, Ellen Reid “Better Together: A Summit on Creating Connections” Located in Breckenridge Ballroom

We will openly discuss how to break down silos within and between organizations. You’ll hear success stories from leaders in the ﬁeld and contribute to a state-wide conversation about how to build the connections that will move the entire Colorado nonproﬁt sector forward. 5:30 p.m. Cocktail Reception and Silent Auction, Breckenridge Ballroom

ExhIBITORS Our Exhibitors Bolder Events Colorado Planned Giving Roundtable Community First Foundation DonorSearch The Fund Raising School at IU Lilly Family School of Philanthropy The Gala Team Greater Giving Inc. Institute for Leaders in Development NextAfter/NIO Summit Rose Community Foundation OneCause TapKat

FRIDAY, SEPTEmBER 13

University College at the University of Denver

8:00 – 8:30 a.m. Breakfast, Breckenridge Ballroom 8:30 – 9:45 a.m. Keynote Address – Vu Le Located in Breckenridge Ballroom “Bringing an End to the Nonprofit Hunger Games” In a world that's growing more divided, the importance of creating connections remains critical. The effectiveness of our work and the well-being of our community depend on our ability to build relationships with one another. We must be grounded on why we must connect and what prevents connections from happening. Are there people who are trying to connect with us but cannot due to dynamics of race, culture, or the competitive drive that makes us focus on the odds being in our favor? How do we fundraise in a way that ends the Nonprofit Hunger Games and builds authentic connections with our donors, funders, colleagues, other organizations, and the people we serve? How do we incorporate Equity, Diversity, and Inclusion into our fundraising work? How do we unleash the power of the group by working with each other and with our community? Be prepared for an inspiring, thought-provoking, possibly infuriating presentation 3 filled with pictures of baby animals.

Our sincere thanks to our partners and sponsors who support fundraising in Colorado.

Stay in Touch with the AFP Colorado Chapter! 16

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SChEDulE BREAkOuT 1– 10:00 a.m. – 11:15 a.m. Martha Johnson, CFRE, “Playing at Your Highest Level: Fundraising IS a Team Sport” Located in Peaks 9-10 (Beginner)

Attendees will review lessons learned from the Olympic Games and how to use those lessons in fundraising for their organization. Concepts covered include working as a team (even in a one-person shop), setting goals and managing expectations, seeing donors as your teammates, and sportsmanship.

Join us on November 8 for the National Philanthropy Day in Colorado’s 2019 Award Ceremony at the Seawell Grand Ballroom/Denver Center for the Performing Arts.

Anthony R. Alonso, “Integrating Direct Response Strategies into your Development Program” Located in Peaks 11-12 (Intermediate)

This session will explore ways to integrate all forms of direct marketing into your development plan. Discover new ways to incorporate direct mail, e-mail, telephone solicitation, social media channels, and other forms of digital media content into your case for support and solicitation efforts. This session will look at current statistics and what these numbers really mean for your organization and for your team’s development efforts. Develop a strategy for capitalizing on your social media platforms and how to make the most out of your e-mail, text message, and telephone solicitation efforts for your non-profit. Judy Altenberg, “Endowment Building: Connecting to Your Sustainable Future” Located in Peaks 6-8 (Advanced)

Will the community be a better place if your organization is thriving a generation from now? Learn how endowment building can ensure the future of the work you care so passionately about, how endowments work, and how to integrate endowment building into your development operations. Endowments are often established and grown with planned gifts. Learn why donors are excited about endowment gifts and that annual giving tends to increase after making a planned gift. This will be an interactive session with time to reﬂect on your own readiness for endowment building, alternative designated funds and potential next steps based on where you are at today. 11:15 – 11:30 a.m. Break and visit vendor tables luNCh 11:30 – 1:15 p.m. Lunch and General Session Located in Breckenridge Ballroom Sponsored by Children’s Hospital Colorado Foundation Alice Ferris, “Put Your Mask on First: Ikigai and the Modern Fundraiser” We give in the charitable sector. We give our money, time, and energy...sometimes to the point of feeling absolutely spent. But if we don’t take care of ourselves, how can we continue to be change makers in the world? Using ikigai, a Japanese concept about your life's purpose, we will explore how to develop a mindset that supports self-care, how to determine where to focus, and how to prioritize yourself in your already busy life. 15

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SChEDulE Silent Auction Closes at 1:30 p.m. You will be notiﬁed via text message if you win any items in the silent auction. Please see a Bolder Events representative near the registration area to pay for and pick up your items during the afternoon break or after the last breakout session. BREAkOuT 2– 1:30 – 2:45 p.m. Tim Kachuriak, “The Science of Online Fundraising: Transform Your Organization One Experiment at a Time” Located in Peaks 9-10 (Beginner)

By testing using a rigorous scientific methodology employed by Fortune 100 companies, we've debunked traditional fundraising best practices and uncovered breakthrough principles that produce transformational results. In this rapid-fire session, we will look at dozens of real-world online experiments with nonprofit organizations and share the secrets to acquiring more emails, donors and dollars through the web. And we’ll demonstrate how you can apply these principles today to your own online fundraising campaigns. Gayle Pottle, “Corporate Philanthropy: Leveraged Connections” Located in Peaks 11-12 (Intermediate)

Corporate Philanthropy is no longer a transactional cousin to sales within fund development plans. Corporate giving represents the highest percentage of annual growth among funding sectors. C-suites are embracing philanthropy as a crucial component of branding strategy, culture and talent acquisition/retention. Identify how corporations who share a passion for your mission can help achieve greater shared impact and explore how Corporate Philanthropy is directly tied to purpose. Learn about the latest corporate giving trends nationally and in Colorado, collaborate with your colleagues to uncover unrealized opportunities and design strategies for securing and leveraging corporate gifts for your organization. You will leave equipped with a Corporate Giving Toolkit scalable for any sized organization or request.

SPEAkERS REGGIE RIvERS President and Auctioneer, The Gala Team Reggie Rivers is a former Denver Bronco and the Founder and President of The Gala Team. He has performed as a benefit auctioneer at more than 300 fundraising events, and he has helped his nonprofit partners raise tens of millions of dollars. The Gala Team is based in Denver, includes six auctioneers and three Gala Consultants. Reggie's company will assist with about 125 benefit auctions in 2019. AlAN ShERWOOD mBA, CRFE President, Sherwood Consulting Service His firm specializes in Feasibility Studies, Capital and Endowment Campaigns, and Career Development. He serves nonprofit clients throughout the Midwest and Rocky Mountain Region. Sherwood also has nonprofit management experience as Chief Development Officer at four large organizations in CA, WI, MT and NE. He has successfully exceeded the agreed upon goal in over 50 Campaigns, ranging from $500,000 to $20 million. He is the Author of the book Successfully Unemployed: Finding or Creating Your Dream Job found on Amazon.

Alan G. Sherwood MBA, CFRE, “Creating Better Connections with a Successful Campaign” Located in Peaks 6-8 (Advanced)

Want to better fulﬁll your mission to those you serve? Raise more money for buildings, endowment, or services? Learn a proven model for campaign success that allows you to build your donor and volunteer base and to positively impact more lives. You will raise more money, in less time, and at a lower cost than any other form of fundraising. An engaging presentation enabling you to create a compelling case, understand a comprehensive feasibility study, and how to put the pieces together for successful campaign implementation. You will be empowered to hit the ground running.

Save the date for RmPI 2020

September 10-11, 2020 Beaver Run Resort, Breckenridge 5

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SChEDulE

SPEAkERS ABBEY mEYERS Brand Strategist, mission minded Abbey has 7 years of experience in project management and brand positioning. A firm believer that all good narratives should have a backbone, she loves the art of effective storytelling through a fusion of facts, fun and future potential. GAYlE POTTlE, CFRE Director of Philanthropy, Centura health Gayle’s career encompasses ten years in Fortune 15 endeavors where she built a global innovation center. Her heart drew her to nonproﬁt work where she has served for 12 years in board / staﬀ capacities. As Director of Philanthropy for Centura Health, Gayle coalesces engagement to optimize missional impact. She recently delivered Centura’s CRISSIE Talk to 21,000 employees titled “Imagination: The Antidote to Fear.” Baseball, reading, collecting art and mentoring are her passions. Gayle guest-blogs and speaks on topics including women in leadership, strategic fundraising, work-life balance and mentoring. Gayle and her husband Hal are parents of two children. EllEN REID Executive Director, keystone Science School Ellen Reid grew up in Orlando, Florida and still has trouble seeing the world without the “Walt Disney World” lens. Heading west to college at The University of Colorado changed her life and helped her discover the beauty of learning and playing in the outdoors. While she used to enjoy long walks on the beach, she now prefers trail running in the mountains and trying to make kids laugh at any chance she can. She’s an introvert with a passion for outdoor education and philanthropy and somehow has figured out how to make a living doing both as the Executive Director for Keystone Science School.

BREAkOuT 3– 3:00 – 4:15 p.m. Zach Hochstadt and Abbey Meyers, “Statistics and Stories: Achieving Balance in your Case for Support” Located in Peaks 9-10 (All levels)

Whether an organization is considering a capital or endowment campaign or is already in one, this session will outline the steps staﬀ and board can use for a stronger campaign case. Many leaders wrongly believe that mission-based needs alone will stoke donor support. In fact, the most successful leaders know that their fundraising campaign will be most eﬀective when their communications carefully balance the right mix of reason with emotion and urgency. This lively session features rich examples to help organizations up their fundraising campaign game so that donors are both excited and engaged. Participants will leave inspired and equipped to apply what they’ve learned. Elena Harman, “Making Connections: The Intersection of Evaluation and Fundraising” Located in Peaks 11-12 (All levels)

As a fundraising pro, you excel in building relationships...but what about pesky evaluation questions? More and more often we see questions on grant applications like, “What are the measurable outcomes your nonprofit is expecting to achieve?” and hear questions from donors such as, “How will I know my dollars are making a difference?” We’ll help you tackle this intersection between fundraising and evaluation: helping you to think about, talk about, and use evaluation differently. You will leave the session with concrete tools to use evaluation as a powerful tool that sets you apart from all other funding requests. Event Wrap-up, Connection Sharing, and Prize Drawings – must be Present to Win! 4:15 - 4:45 p.m. Located in Breckenridge Ballroom

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ImPORTANT NOTES u

Tweeting today? Use #afpcc @RMPI

Are you wanting to ﬁre up your laptop to take notes? There is wi-ﬁ access throughout the conference area. Use password RmPI2019 for access.

Have you ever attended an AFP Coﬀee Chat? Drop by Fluid Coﬀee Bar on the second Thursday of each month. Details at www.afpcc.org.

Need CFRE hours? Our programs and audio webinars are approved providers. Be sure to check the shared presentation folder for the CE tracker.

Working on next year’s calendar? Save the date for Rocky Mountain Philanthropy Institute on September 10-11, 2020.

Are you an AFP member but are not quite sure how everything works? Join us immediately before the December 6th Educational Meeting for our New Member Orientation. We welcome new members or anyone wondering about all the chapter has to oﬀer.

Do you have questions about scholarships? AFP Colorado Chapter oﬀers scholarships towards AFP membership, monthly program attendance, and RMPI registrations.

Would you like to attend the AFP International Conference in Baltimore on March 29-31, 2020? If you have never attended before, you qualify to apply for our chapter Chamberlain Scholarship. Watch the Thursday Thoughts email for details.

Are you looking for a new position? Be sure to check out the job postings on the AFP website.

Are you or is someone on your staﬀ 30 or younger? AFP has a Young Professional membership category to save on membership dues.

Do you have some great ideas to share? AFP Colorado Chapter welcomes committee members in all areas. For all questions: 303-394-6388 | info@afpcc.org | www.AFPCC.org

SPEAkERS ElENA hARmAN CEO, vantage Evaluation Elena specializes in understanding how to design evaluation work that connects to programming, supports strategy, and drives social change. Elena brings a deep expertise in systems, nonprofits, and foundations in Colorado, and how to engage diverse audiences in productive conversation about evaluation. She holds a PhD in Evaluation and Applied Research Methods and is the current President of the Colorado Evaluators Network. Vantage Evaluation is an organization dedicated to changing the conversation about evaluation from data for data’s stake to evaluation as a learning process. zACh hOChSTADT Founding Partner, mission minded Zach works exclusively with nonprofits. With clients throughout the US—including Boettcher Foundation, San Francisco Opera, and The Colorado Health Foundation—Zach has served as a brand strategy advisor for over 250 nonprofits, enabling them to attract support to fulfill their mission. mARThA JOhNSON, CFRE Associate Director, Development, united States Olympic Committee Martha Johnson, CFRE is a fundraiser, trainer and relationship builder with over 15 years of experience in development. She coaches national sports organizations to fundraising success. Prior to the United States Olympic Committee, Martha worked at the USA Swimming Foundation, the National Constitution Center and Smith Memorial Playground. She resides in Colorado Springs with her husband and daughter. TIm kAChuRIAk Founder and Chief Innovation and Optimization Officer, NextAfter Tim is a nonprofit thought leader, the author of the book Optimize Your Fundraising, lead researcher and co-author of the Online Fundraising Scorecard, Why Should I Give to You? (The Nonprofit Value Proposition Index Study), and The Midlevel Donor Crisis. Kachuriak has trained organizations in fundraising optimization around the world and is a frequent speaker at international nonprofit conferences. NextAfter is a fundraising research lab and consulting firm that works with businesses, nonprofits, and NGOs to help them grow their resource capacity. 12

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SPEAkERS ANThONY AlONSO President of Catapult Fundraising Anthony has over 30 years of experience in direct marketing, with experience in the education, health care, social services and arts markets. He has worked with the U.S. Naval Academy Foundation, the U.S. Military Academy Association of Graduates, The Betty Ford Center, and the Hill School. Mr. Alonso served on the AFP Foundation Board, was a founding member of the AFP Industry Partners Council, has served on the AFP N.J. Chapter board, and is the current VP of AFP Las Vegas. He has provided pro-bono calling services to a myriad of organizations, including the AFP Foundation for Philanthropy. His clients have successfully raised over $250 million within the last ďŹ ve years from the lower end of the donor pyramid. JuDY AlTENBERG Director of Gift Planning and Advisor Relations, Rose Community Foundation Judy provides guidance, training and facilitation for donors, fund advisors and those planning charitable bequests and has helped nonproďŹ t organizations launch and grow their endowments. Judy has been involved with the Foundation since 2007, serving as a trustee and committee chair. She has held fundraising positions with Jewish Federations of North America and JEWISHColorado and served as board chair of the Cherry Creek Schools Foundation. Judy currently chairs the national Lion of Judah 25th Anniversary Endowment Initiative to encourage growth of endowments in local Jewish federations. AlICE FERRIS, mBA, CFRE, ACFRE Founding Partner, GoalBusters Alice has almost 30 years of professional fundraising experience. She specializes in strategic and development planning, board development, annual giving, nonprofit operations and public broadcasting hosting. Alice serves on the Advanced Certified Fundraising Executive (ACFRE) credentialing board, the AFP Northern Arizona board, and the Bolz Center for Arts Administration Advisory Board at the Wisconsin School of Business. She is a three-time honoree as AFP-Northern Arizona Fundraising Professional of the Year and earned her CFRE in 1999 and her ACFRE in 2010. Alice is an experienced international speaker and AFP master trainer.

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kEYNOTE SPEAkER kEYNOTE SPEAkER vu lE Vu Le (“voo lay”) is a writer, speaker, vegan, Pisces, and the Executive Director of Rainier Valley Corps, a nonprofit in Seattle that promotes social justice by developing leaders of color, strengthening organizations led by communities of color, and fostering collaboration between diverse communities. Vu’s passion to make the world better, combined with a low score on the Law School Admission Test, drove him into the field of nonprofit work, where he learned that we should take the work seriously, but not ourselves. There’s tons of humor in the nonprofit world, and someone needs to document it. He is going to do that, with the hope that one day, a TV producer will see how cool and interesting our field is and make a show about nonprofit work, featuring attractive actors attending strategic planning meetings and filing 990 tax forms. Known for his no-BS approach, irreverent sense of humor, and love of unicorns, Vu has been featured in dozens, if not hundreds, of his own blog posts at NonprofitAF.com, formerly nonprofitwithballs.com.