30
BRA ND I N G
TRAPEZE CIRCUS SCHOOL Software: Adobe Illustrator Objective: Create a logo and brand identity for a circus school for all ages. Process: The main challenge here was to avoid logo shapes that were too obvious. I wanted to create an abstract brandmark that implied trapeze movement without being literal. I took the simple shape of a trapeze—a triangle—and played with it to try to show movement in a still image. The five overlapping triangles imply that the shape is swinging from left to right. This logo is at its best when printed with a metallic ink or foil. The typeface is the art deco ‘Cocette’, paired with a simple, light Gill Sans. Paired together, the logo conveys elegence and simplicity, just like a trapeze artist's performance.
