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PU BL ICAT I O N
D E S I GN
PAULA SCHER EXHIBIT Software: Adobe InDesign Objective: Design a pamphlet about a Paula Scher museum exhibit. Include examples of her work and some background about her history and achievements while emulating her style. Process: Paula Scher is renowned for bold designs that play with typography and layout. This museum pamphlet is designed to do the same, while remaining easily digestible for the musem visitor. A bold orange-red is used throughout the document to make titles, pull quotes, and small details pop. The body text is in small, bite-sized columns that are often rotated at angles that make them interesting to look at but easy to read. Each blurb is accompanied by an example of Scher’s work. The pull quotes play with typography, making use of font weights, spacing, and different paragraph alignments. The front and back cover design does this as well, as the mirror-image back seems to be ‘cut out’ of the front cover, emphasizing the idea of letters as shapes to be played with.
