1 YCN: Scavi & Ray Brief ‘Lighten up your day with Scavi & Ray Prosecco.’ Our campaign focuses on aIracJng the aIenJon of fun-‐loving fashionable women who would enjoy drinking Prosecco socialising with friends. We have stuck to a colour scheme of fresh and bright colours, to conJnue with the fruity and light theme, to adverJse this contemporary drink. However, we have also decided to include imagery based on the origins and flavours of the alcohol to enforce the quality of products and brand.
Alice Dear and Abby Glover
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