My concept to the Thomas Armstrong Renewable Energy website, is to create a visual effect that directs the website to the customer or viewer as being personal and individual to them whilst selling the Thomas Armstrong experience and credibility; guiding customers through the process and options of what the company can offer to them, resulting in the viewer creating an appointment to discuss further into their options of renewable energy systems. Images used that are not provided from Thomas Armstrong Renewable Energy, are an example of style of image that would be placed there.
Navigation Bar: Green when highlighted, drop down menu will appear. Individualisation: Direct terminology of ‘you’, ‘your’ makes it personal to customers.
Highlighted green permenantly reveals what page is being viewed.
Arrow: Quick access to other slide images. (see other slides) Circle indicates, page being viewed, out of how many. Information Boxes: Quick and direct access to subject related areas of website.
Screen View: Slideshow or showreel of images is main focus and opening view to website. Scroll bar on right side of webpage allows access to view rest of website homepage below. Slideshow consists of 3 slides on a continual looped basis, unless manually selected via arrow. (see other slides - page2)
Contact Information: Clear contact information, option to sign up to company newsletter and social networking sites.
Blog: snap shot information about latest company projects and developments.
Accreditations: Logos of companies and products used in conjuction with the Thomas Armstrong company.