Typography Is it important?
What is typography?
Examples‌
Can type make a difference?
Can type make a difference? • When you see this sign what happens? • Why? • Consider decisions made when designing this sign and why.
It is easy to spot typographic errors such as this.
Can a typeface make a difference?
Typefaces have personalities
Are the typographic decisions correct here?
If so, why?
Music Typography Discuss decisions made‌
R&B
50 CENT
PARTY ON
REGGAE
70’S REGGAE
BLUES
BREAK UP SONGS
BEATLES
ELVIS
SKA
MADONNA WESTERN
STEREOPHONICS
DOVES
What other elements that enhance communication? • Colour • Texture • Size • Rotation/Tilting • U/c or l/c • Line breaks • Distortion
Film Typography Discuss decisions made‌
Charlie & Choc
Clockwork Orange
Godfather
Lock, Stock
Res Dogs
Harry Potter
Star Wars
Rocky
Book Cover Typography Discuss decisions made‌
Alan Fletcher's The Art of Looking Sideways is an absolutely extraordinary and inexhaustible "guide to visual awareness", a virtually indescribable concoction of anecdotes, quotes, images and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life.
Who would have thought a book about punctuation could cause such a sensation? Certainly not its modest if indignant author, who began her surprise hit motivated by "horror" and "despair" at the current state of British usage: ungrammatical signs ("BOB,S PETS"), headlines ("DEAD SONS PHOTOS MAY BE RELEASED") and band names ("Hear'Say") drove journalist and novelist Truss absolutely batty. But this spirited and wittily instructional little volume, which was a U.K. #1 bestseller, is not a grammar book, Truss insists; like a self-help volume, it "gives you permission to love punctuation."
Follows the trials and tribulations of a boy with a voracious appetite for books. Henry discovers his unusual taste by mistake one day, and is soon swept up in his newfound passion. And better still, he realises that the more books he eats, the smarter he gets. But a book-eating diet isn't the healthiest of habits, as Henry soon finds out.
Edible Typography Discuss decisions made‌
It is important to analyse shape and form of characters as well as the typeface and methods used to create logo types.
Conclusions‌ • Typefaces can be informative, emotive, persuasive, encouraging, sympathetic, outrageous, scary, shy, feminine, masculine - in short, they build character.
PRIVATE STUDY ACTIVITY Collect a minimum of 3 good/bad typographic examples of the following: • • • • • •
Music CDs Film posters Food/drink packaging Book covers … and any interesting findings Collate these into an A4 binder/folder
Annotate your findings,