MODULE
Typography
Suggested Outcomes... • magazine spreads (DPS’s) • a booklet • an e-zine • an exhibition • a surprise!
TIPS • Consider your TA. Imagine someone you know who typifies that TA and design for them specifically.
• Practice makes perfect. Learn and use the powerful typographic tool that is InDesign.
• Consider their likes/dislikes, strengths/weakness, abilities/ disabilities, etc. and cater for them.
• Never design for yourself!
• Collect a variety of typographic outcomes involving a lot of copy. Analyse devices use, and question why?
interactive devices /
exhibition / delivered in stages / layers
fit for purpose /
contrast / hierarchy / colour emphasis
structure / dividing up limited spaces / positive and negative space
unexpected / creative / mixed media
breaking the rules within means
aesthetic quality / fine craft skills
old for new
old for new
making big smaller / long shorter /
every word requires some typographic skill / more words = more skill