6 progressive academic focuses

Fashion Culture & Craftsmanship

Everything you need to know to understand fashion's past and present, to understand the work of designers and the stages involved in the construction a fashion product.

The subjects: Color Theory, The Creative Process, Fashion History, Artistic Timelines, Reading Technical Dossiers, Intro to Pattern-Making, Fashion Culture, Textiles and Innovations, etc.

Creative Industry Ecosystems

Gain insights into inner workings of the fashion industry by studying its various sectors and its key players, from fast fashion to luxury, in order to be able to project into the furute of an ever-evolving industry.

The subjects: Market Research, Fashion Sociology, Fashion Week Analysis, Fashion Press, Accessories, Fashion Markets, Trends and Forecasting, Brands and Designers, Production, CSR, etc.

Marketing & Fashion Management

Everything you need to know about developing a fashion product, the competitive environment, market price points relating to distribution and consumer behvior, with a strategic, operational approach.

The subjects: Strategic and Operational marketing, Brand Management, Digital Marketing, CRM & Data, Intercultural Management, etc.

Fashion Communications

All the tools needed to manage the visual, strategic and operational communications of a brand to build its identity and share its story.

The subjects: Strategic and Operational Communications, Social Media Strategy, Storytelling, Editorial Communication and Artistic Direction, PR, Influencer Marketing, Event Planning, etc.

Merchandising Distribution

How to understand distribution channels from the physical POS through to E-commerce. Everything you need to know to set up an effective distribution strategy in the digital age.

The subjects: Buying, Distribution Channels (Retail & Wholesale), CRM/DATA, Omnichannel Distribution, Sales & Commercial Negotiation, Visual Merchandising, Merchandising/Retail, etc.

Career Development

Everything you need to master to give you the best possible chance to find an internship and a job after graduating.

The subjects: Technical Skills (Computer Graphics, writing cover letters and CVs, managing your professional E-reputation), Interpersonal Skills (Professional Communication, English, Italian, Spanish or French as a foreign language for international students), Professional Support (Career conferences, professional meetings), Entrepreneurship / Business plans, etc.

Bachelor's Degree at CNAM "Innovation management in fashion companies"

Offered to 3rd year students in Fashion Business and Fashion Design or those with the ESMOD or ISEM qualifications (ESMOD Fashion Business) or equivalent qualifications (Bac+2 or Bac+3)

Courses are taught via evening class modules.

Complementary Skills

The aim of this program is to introduce students to the innovation strategies put in place by companies, particularly in the fashion industry and to lead them to develop their own projects that encompass these topics. Courses are taught via evening class modules.

Program

In addition to the modules acquired and taken into account during the 3-year ESMOD course, the programme includes modules taught at the CNAM and validated by a written or oral exam.

The modules concerned are:

Study of upstream / downstream marketing and innovative processes

Production management in clothing companies. (1 module of production taught at the CNAM de Cholet)

Supervised team project (fashion innovation case study)

Required profile

Student enrolled in the "Fashion Designer" or "Head of Marketing & Communications Strategy in Fashion Industry" programs (subject to obtaining a diploma) or someone with an equivalent degree.

Validation

Diploma from CNAM Institution "Bachelor's Degree in Innovation Management in Fashion Companies".

Credits awarded: 60.