4 progressive focuses covering 2 years

Fashion & Luxury Eco-system

Learn to understand and integrate the constraints and codes of fashion through the study of the industry and its stakeholders.

4th Year subjects: History & Sociology of Fashion, Media and Fashion Weeks, Brand Culture, Trends and Prospects, Art and Fashion, Architecture and Luxury, the Luxury Market, Sport and Luxury, Creativity, Product Development, Collection and Collection Planning, Styles and Identity, PLM, Textiles and Innovation, Strategy and CSR approaches, Fashion and Sustainability, CSR regulations, etc.

5th Year subjects: Couture, Made in France and Art Professions, Digital and Innovation, Luxury Experience, International Market Research, Sustainable Creation and Product Life Cycle...

Marketing & Communications Strategies

Understand what a brand is, how it develops, what it communicates, what it promises and learn how to manage the marketing and communications teams in a company in the Fashion and Luxury sector...

4th Year subjects: Brand Design, Influencer Marketing, Digital Strategy, Communications Strategies, Media Planning, Storytelling, PR, Artistic Direction, Innovation Strategy, Influencer Marketing, etc.

5th Year subjects: International Strategic Marketing, Marketing and Semiotics in the Fashion industry, E-reputation, Digital Innovation, Fashion & Luxury Brand Licenscing, Management, Sustainability in Fashion & Luxury, Sustainable Business Models, etc.

Purchasing & Merchandising Strategy

How to understand the needs of brands in terms of distribution, merchandising and visual merchandising in the digital age

4th Year subjects:

Brand development

Distribution Strategy

Retail Merchandising...

5th Year subjects:

Product Marketing and Purchasing Process

B2B Buying

Sourcing and purchasing Supply Chain Customer Experience...

Career Development & Entrepreneurship

All the tools needed to successfully enter the working world.

The subjects: Brand law, Business Plan, IT, Computer Graphics, Expression Management, Professional English relevant to the sector or French as a Foreign Language for international students, Career lectures, CV and cover letter workshops, Interview simulations, E-reputation.

Possibility to apply to the Women at Dior programme...