Hello
Welcome to Blackdog Creative We create multi-channel communications that help brands engage with their customers. Our talented team provides design-led creative for UK and international markets from our friendly and professional creative studio. Originally known for developing POS for retailers, Blackdog’s brand consultancy and creative services have evolved to embrace new channels and audiences. But while our expertise has expanded the company’s core values remain the same – we are forward thinking, passionate and excited by what we do.
We generate inspirational and hardworking creative ideas that build customer loyalty and brand value. We do this by getting to the heart of a brand to understand its customers, and then find a point of difference.
Can-do... At Blackdog we provide a huge range of creative communications for our clients. Our aim is to deliver great customer experiences. That’s why every creative idea is based on research and key insights, whether the challenge is a new brand identity, realignment or seasonal promotion. The creative process at Blackdog starts with fundamental planning to ensure that we always balance creativity with commercial reality. Understanding what motivates people and identifying market influences is an important part of our thinking. As creating a successful brand and maintaining competitive advantage is an ongoing process, we measure results continuously. Our team conducts sector-specific research alongside competitor reviews.
Communications Consultancy Conceptual development and delivery of multi-channel campaigns through: Customer journey insight Retail auditing Strategy definition Brand identity, repositioning and guardianship Point of Sale (POS), packaging, permanent signage and online media 3D design & merchandising Advertising Copywriting Photography
You’re in good company Blackdog works with some of the UK’s biggest brands to deliver engaging communications across multiple channels.
Our clients recognise the importance of high quality communications and by working collaboratively with them we are able to meet and surpass their expectations. -
TALK SHARE
collaborat
JOINED
e
create
UP THINKING
Photography At Blackdog we offer a complete and cost effective digital photography service, from pack shots to lifestyle shoots. Our attention to detail and emphasis on quality will always draw upon the best aspects of your products or services. With a skilled, in-house team, Blackdog can complete both onsite or studio based photography. In addition to offering creative direction at shoots, we source and book locations, props, backdrops, food stylists and home economists.
Post Production To ensure every shot is meticulously examined and fine tuned to your exact requirement, we also provide comprehensive post production services. These include image re-touching, colour balancing and any other enhancements you may require.
Photography
Full production studios can offer a complete digital photography service from pack s
POS & event campaigns Client Tesco, Christmas 2010 & 2011 campaigns Challenge Create Point of Sale (POS) and style guide to promote the store’s largest seasonal event Solution Conceptual creative for Christmas brand identity and guardianship Key Benefit Strong, universally inclusive concept meant Christmas creative could be rolled out across UK and overseas stores for the first time
Blackdog’s extensive experience of creating POS for Tesco meant our Christmas 2010 creative struck the right synergy between in store look and feel, and seasonal packaging. By March 2010 our style guide was in place for design agencies and printers around the world to follow. After successfully delivering one of the largest seasonal event campaigns in the country, Blackdog was chosen to produce Tesco’s Christmas creative again in 2011.
“ B lackdog won the Christmas pitch by proposing a creative POS campaign which was also on brief. As campaign guardians they ensured that our largest seasonal event was delivered successfully and for the first time, the same creative was used across both UK and overseas stores.” Wendy Crawley, Tesco Corporate Marketing
Category specific POS
In-store theatre
Brand communications strategy Client Dixons Retail Group Challenge Initiate and produce integrated marketing collateral for Dixons’ Original Equipment Manufacturer (OEM) ‘own’ brands Solution Research, development and implementation of a holistic approach to brand development Key Benefit Aligning marketing activity with product development, display and procurement has consolidated and optimised Dixons’ promotional spend
As part of our strategy to increase visibility of Dixons’ exclusive brands, Blackdog is developing brand toolkits for the Logik, Sandstrom, Goji, Advent and Essentials ranges. Each toolkit contains ‘on brand’ visuals and guidelines to streamline all marketing communications, visual, promotional and packaging identities. We are also providing brand consultancy services to drive the development of new editorially driven microsites and social media. Ongoing developments include content for brochures, websites, e-shots, and style guides to align all creative work to the new brand identities.
“ B lackdog has a wealth of experience and knowledge when it comes to creative design and print. They always meet my expectations fully and continue to turnaround work in line with my timescales, costs and quality requirements. In addition, they are always a pleasure to deal with.” Alison Van Veggel, Senior Marketing Manager, OEM
Stylish Technology HOME
PRODUCTS
DESIGN
YOUR HOME
Search
PERFORMANCE
Interior designed by Sandstrøm The latest technology for your home, with added style
Room planners
What you need, where it goes, what it will look like.See and plan your room in 3D, from layout to finish
My life and style
Set up guides
Award-winning print designer Orla Kiely talks inspiration, shopping – and Irish whisky
Click to view our easy video guides. As easy as one, two, Sandstrom • TV, satellite and home cinema • Computers and laptops • Notebook and tablet devices • Kitchen kit
More information
Latest Products
Latest Features
Digital photo frame
What’s your style personality?
The smartest home gallery for your photos
Answer our Design for Life questionnaire and discover your Sandstrom style
Entertaining Premium blender Soups, smoothies and cocktails, sorted
Top Danish chef Christoffer Hruskova, of London’s hottest new restaurant North Road, serves up party cuisine with a Scandiavian flavour
WIN! A Scandinavian style weekend in Copenhagen Stay at boutique design hotel Axel Hotel Guldesmeden; eat at Noma, voted the world’s best restaurant; shop with fashion designer Malene Birger
Sign up to Sandstrøm style
FREE Mr and Mrs Smith download
Sandstrøm at work in partnership with iPod docking station Sleek and discreet looks, with top-performance sound
Computing for everyone
Sandstrøm Full-size dishwasher
1,200 people like Sandstrom
The ultimate style statementt for your kitchen, with space for 12 place settings
Netbook sleeve Luxurious leather, practical design, chic finishing
More articles Techorating tips From the editor of style bible Trend report The latest design buzz
See all products
James
Sarah
Thomas
Facebook social plugin
Going green Energy-saving know-howg
Read more
Follow us on sandstrom#style
In partnership with | Advent | Currys | PC World | Goji Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer lorem enim, dignissim eu elementum at, aliquam quis tortor. Etiam vitae elit massa, et pulvinar quam. Mauris accumsan augue sed dolor fermentum dictum. Fusce semper eleifend nunc ut consequat. Vestibulum sit amet nisi magna, vitae lacinia ligula. Ut eros velit, convallis id sagittis suscipit, adipiscing eget mi. Nunc feugiat, lectus eu tincidunt hendrerit, sapien mi fringilla ipsum, sit amet pellentesque nulla massa a est. In eu urna sed dolor venenatis lacinia sit amet dictum risus.
Online content
Promotional print
Packaging
Brand consultancy services
Online media Client Spicers, leading UK office equipment wholesaler Challenge D esign regular promotional e-shots targeting the brand’s extensive customer basee Solution Introduction of clean standard template and regular visual elements Key Benefit Streamlined visual language has connected serial e-shots to provide an instantly recognisable campaign feel
To reflect Spicers’ status as the biggest office products wholesaler in the UK, we introduced fresh design elements to connect their frequent and wide ranging e-shots. Despite the endless variation between product promotions our fixed visual design pillars reinforce the Spicers brand with every e-shot. In line with the company’s rapidly growing British and European customer base, Blackdog’s online creative is also being used on Spicers’ varied direct marketing materials.
Promotional e-shot
Customer journey assessment Client Tesco Direct, Order & Collect Challenge Promote the trial of this new online service through in store advertising and communications Solution Customer journey assessment and multi-channel design executions Benefits Customer engagement with trial communications led to a seamless shopping experience in non-food
To promote the trial of their new high profile Order & Collect proposition, Tesco appointed Blackdog to create an integrated in store communications strategy. First, we conducted a customer journey assessment to identify appropriate touchpoints for advertising before proposing targeted multi-media messaging. Advertising from POS to TV screens followed, explaining how to browse and purchase in store more easily using the new service. In addition the Blackdog’s 24/7 mobile studio was used on the shop floor to create, print and install last minute POS and signage right up to store opening time.
“ Blackdog were integral to the successful trial of the Tesco Order & Collect proposition in store. Their creative ability coupled with their understanding of retail requirements meant that the solutions delivered were both effective and realistic.” Louise Jones, Tesco Dotcom Marketing
Br an Fil
db
m
an
uil
dp
d
ho to s
In-stor
New POS • fixtures • catalogu
o Pring
g ka
nd
Bra
ac •p
In store POS and merchandising
3D rendering of Order and Collect store design
Blackdog Creative Charles House Furlong Way Great Amwell Hertfordshire SG12 9TA
01920 466775 01920 464430 hello@blackdogltd.com blackdogltd.com