MARCONI’S
Edition 1 • June 2012
2012’s first semester
Who is JosĂŠ Marconi? JosĂŠ Marconi Bezerra de Souza Information design lecturer (Part-time)
Besides background in industrial and footwear design, my main expertise is on instructional illustrations, but I am also able to create expressive or artistic images (mixed media). My objective for the next years is to join my craft skills as illustrator (handrawn mainly) with my scientific knowledge on how to design effective graphic and cinematographic instructions. Fifteen years experience as university lecturer including a short experience as teacher assistant at the Department of Typography & Graphic Communication (The University of Reading, UK). I have made presentations about the graphic representation of dynamic events in USA (Philadelphia and Atlanta) and UK (Wrexham, Cambridge, Greenwich and Reading), where my audience included technical communicators, information designers and illustrators.
Curitiba, Brazil marconi2006@googlemail.com www.jose-de-souza.prosite.com
Summary
Illustrated Manuals
Products Design
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Music
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Famous People
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Marconi’s Editor: Débora Louzada CEO Media: Kélio Ribeiro Superintendent director: Helliana Pacheco Director of Center: Ilda Gonçalves Director of Writing: Jonas Louzada Redaction: Luiz Andrade Isadora Drummond Roberta Kuster Producer: Ana Clara Maciel Director of Art: Gabriel Bass Art and Design Team: Humberto Sarmento, Edson Matsunaga Reporters: Álvaro Andrade Vinícius Amaral Gabriela Azambuja Caroline Castanheira Isabela Moreira Mateus Gava www.jose-de-souza.prosite.com
Colleagues in this edition: Frederico Augusto, Lucas de Camargo, Jane Valéria, Emerson Pereira, Maria Cristina, Daniele Carneiro, Gilberto de Castro, Júlia Assis, Alessandro Souza, Rafael Almeida, Eduardo Rodrigues, Filipe Freitas, Jardel de Passos, Marcos de Oliveira, Sara Batista, Luana Cabral, David Valentim, Ramon Bitencourt, Denise Zorzaneli, Murilo Pimentel, Caio Ferreira, Rafael Scardini, Sofia Costa, Érika Sena, Jackeline Peterson, Neal Cafrei, Michael Scofield, Víctor Hoffman, Isaque Santos, Lorena Dias, Luan Tozetti, Ana Paula Arósio, Eliane Gomes, Monalisa Daves, Brooke Backer, Ezra Fitz, Daniel Scott, Karen Smith, Samanta Bass, Lúcia Ramos, Ramon Altoé, Filipe Zórtea, Ítalo Bitt, Augusto Kellerman, Peter Burker, George Omaler, Lia Falchetto. Design & Cia Publishinh House
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Pictograms
João Negrão Street, 280 - 2º floor CEP: 80010-200 - Curitiba - Paraná Phone: (41) 3360-3360 (41) 3360-7489
Edition 1 • 2012 • Marconi’s
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Music
Urban and musical sketches Sketches developed in Curitiba and São Paulo during 2011.
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Edition 1 • 2012 • Marconi’s
Illustrated Manuals
Graphic representations of motion Collection and “show and tell” about illustrated manuals. This is a small sample of my collection of more than 300 illustrated manuals. The start point was my PhD research, which has a chapter on “graphic representations of motion for instructional purposes”. Besides working as a source of ideas, the collection became a topic of “show and tell” presentations at the Department of Typography & Graphic Communication (The University of Reading, United Kingdom) and Department of Design (Federal University of Paraná, Curitiba, Brazil).
Edition 1 • 2012 • Marconi’s
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Famous People
Illustrations of peo
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Amy Winehouse
Doctor House
Heitor Villa-Lobos
Is a American musician and com-
Since Dr. House is saying goodbye
March 5, 1887 – November 17, 1959
poser. This illustration is based on
to us, I have decided to express
Was a Brazilian composer.
Bryan Adams’ photo for Harper’s
graphically my feelings about him.
He
Bazaar Magazine. The technique
In this illustration I have used gou-
chamber, instrumental and vocal
is charcoal and gouache on tracing
ache and indian ink paintings, which
works. His music was influenced
paper (A3 size). The illustration was
later on were digitally remastered
by both Brazilian folk music and by
photographed with Canon Power
using Photoshop. Please contact me
stylistic elements from the Europe-
Shot digital camera.
if you would like to buy this image.
an classicaltradition.
Edition 1 • 2012 • Marconi’s
wrote
numerous
orchestral,
Famous People
ople distinguished Zé Ramalho
Hermeto Pascoal
Pixinguinha
I have used the scratchboard tech-
A Brazilian musician, caught the
Pixinguinha is considered one of
nique, which fits into Zé Ramalho
international public’s attentionwi-
the greatest Brazilian composers
songs style and the Brazilian culture.
th na appearande on Miles Davi’s
of popularmusic. He was the first
The illustration is based on photo-
1971 album “Live-Evil”. Davis has
Brazilian musicians take advantage
graphies for the cover of his new
said that Pascoal was “the most
of the new professional opportu-
CD “Zé Ramalho sings Beatles”. As
impressive musician in the wor-
nities offered to musicians bythe
soon as I have the photographer´s
dl”. Later collaborations playing at
new technologies of radio broad-
name I will mention it.
many prestigious venues.
casting and studio recording.
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Products Design
Footwear design
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These are design projects that I
C&J Clark International the biggest
have developed during my MA
British footwear company.
(1992, Birmingham City Universi-
Later on, I had the opportunity to
ty, UK) and for Brazilian north east
work as designer for Brazilian small
companies (1992-1998). Initially, I
companies and artisans´s commu-
was strongly influenced by techno-
nity. “Brazilian North east Sandals”
logical and fashion trends related
collection was designed to be in
to sports shoes design. The pro-
tune with local needs and aesthetic
totypes of the “Hero Collection” of
expressions, tight budget and very
safety footwear were sponsored by
limited technological resources.
Edition 1 • 2012 • Marconi’s
Products Design
Products
Informative and conceptual drawings used to develop and express design proposals.
Examples of drawings that incorporate components, materials and fitting features from sandals. Constructive drawings used to guide the production of sandals prototypes.
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Pictograms
Pictorial cards Pictorial cards for alternative communication.
These illustrations were developed for the project “Communis” sponsored by SENAI (Brazilian organisation that deals with industrial training). Communis is a graphic system formed by printed cards with images and text. It is targeted to industrial managers who has to deal with employees that have speech difficulties (e.g. brain damages, intellectual deficiency, autism). In graphic terms, there is an obvious influence from Otto Neurath and Gerd Arntz work for the Isotype. However, later on these drawings had to be changed in order to fit to the in-house designer’s style.
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