Collegiate DECA ICDC 2014 Program by DECA Inc.

53 INTERNATIONAL CAREER DEVELOPMENT CONFERENCE RD

APRIL 23-26, 2014 WASHINGTON, D.C.

53 RD INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

WELCOME

FROM YOUR EXECUTIVE DIRECTOR Welcome to Collegiate DECA’s International Career Development Conference. Washington, D.C., is a great site for you to celebrate your achievements, test your skills and network with over 2,000 DECA members and sponsors. Collegiate DECA members, advisors and business partners accepted the challenge to MAKE IT COUNT in 2013-14 by setting ambitious goals for engagement, membership and community involvement. The results have been extraordinary. Historic membership and conference participation levels, outstanding community service projects and incredible engagement across our social media platforms are great achievements to be celebrated. Collegiate DECA student leaders, advisors and business partners have championed our organization with enthusiasm and dedication. Each of us should thank them for their engagement and support. As I transition into retirement and the next phase of my life’s journey, I am reminded of how fortunate I am to have had the opportunity to spend my career in such an incredible organization. As a student, chapter advisor, association advisor and executive director, I’ve been blessed by my association with outstanding leaders at every level of our organization. No career could have been more rewarding than mine.

TABLE OF CONTENTS Greetings from your National Officers

College to Career Education Forum

Board of Directors

Conference Coordinators

Keynote Speaker

National Advisory Board

NAB Years of Service

Exhibits 9 Honorary Life Membership Award

DECA Welcomes New Executive Director

Collegiate DECA Award Recipients

Outstanding Service Award Academic Honor Award Association Leadership Award Chapter Leadership Award Passport Leadership Program Conference Overview

14-16

Election Sessions

Emerging Leader Series

Professional Development Academies Business Management + Administration 18-19

I encourage you to continue to MAKE IT COUNT personally and professionally as you return to your communities.

Communications + Technology

Congratulations and good luck.

Finance + Accounting

24-25

Hospitality + Tourism

26-27

20-21

Entrepreneurship 22-23

Marketing 28-29 Ed Davis Executive Director DECA Inc.

@deca_drdavis

Entrepreneurship Challenge

International Sales Challenge

Culinary Management Institute

National Management Institute

WELCOME

GREETINGS FROM YOUR NATIONAL OFFICERS COLLEGIATE DECA NATIONAL OFFICER TEAM Mike Santillan, Brittany Keating, Cara Gooch, Alex Louden, Thomas Fitzpatrick

@mikedecaveep @BRKeating @CaraCDECAPres @AlexLoudenVP @TomFitzIV

Welcome to Washington, D.C., and the 53rd annual Collegiate DECA International Career Development Conference! Throughout the next few days, you will have endless opportunities to MAKE IT COUNT! Top members from across the globe are here to compete and demonstrate the knowledge and skills they have developed through their studies and participation in Collegiate DECA. Use this weekend to network with other dynamic leaders and members and build connections that will last a lifetime. Participating in the professional development academies, institutes and challenges will give you access to professionals in your chosen career field that could help you land your dream job. As you participate in the conference events and activities, donâ&#x20AC;&#x2122;t forget to explore Washington, D.C., and visit the numerous historical attractions. We hope that while in D.C. you will grow as a leader, expand your network and make memories that will last forever. Good luck during competition and remember, as a Collegiate DECA member, you are here to MAKE IT COUNT!

DECA INC. BOARD OF DIRECTORS JAMES BROCK PRESIDENT Southern Region

DAVE WAIT BOARD MEMBER Central Region

EV VAUGHAN PRESIDENT-ELECT Western Region

BRYCEN WOODLEY BOARD MEMBER Western Region

LYNORE LEVENHAGEN SECRETARY Southern Region

ROGER GLENN NAB CHAIR Gordmans

MARY PERES TREASURER North Atlantic Region

EDWARD L. DAVIS EX-OFFICIO MEMBER DECA Inc.

MOUNT VERNON SQUARE

MARSHA BOCK BOARD MEMBER North Atlantic Region

LEANN DINSDALE EX-OFFICIO MEMBER ACTE

The College to Career Education Forum is packed with new and unique professional development tools for chartered association advisors and chapter advisors!

JACKLYN SCHILLER BOARD MEMBER Central Region

WAYNE KUTZER EX-OFFICIO MEMBER State Director

COLLEGE TO CAREER

EDUCATION FORUM THURSDAY, APRIL 24

Gain inspiration to excel with an insightful opening speaker. Engage in roundtable information exchanges on themes such as building business-education partnerships, connecting students to careers, chapter recruitment and retention, communications and advocacy, understanding competitive events and new advisor empowerment. Join colleagues for program updates, development strategies and best practices. This is a morning you wonâ&#x20AC;&#x2122;t want to miss!

8:00 AM Coffee + Check In

8:30 AM Welcome + Guest Speaker

9:15 AM iEXCHANGE

10:30 AM Award Presentations

11:00 AM Meet the incoming Executive Director of DECA Inc. Chapter advisors and chartered association advisors are invited to get acquainted with the incoming executive director of DECA Inc., Paul A. Wardinski. To view the speaker bio, iEXCHANGE topics and roundtable hosts, consult the insert provided in your registration materials.

CONFERENCE COORDINATORS COMPETITIVE EVENTS KAREN MEUWISSEN Minnesota ERICK PEREZ Florida JOSH SHANKLE Texas CULINARY MANAGEMENT INSTITUTE BILL PRIANTE Rhode Island ELECTION AND BUSINESS SESSIONS KEVIN REISENAUER North Dakota

ENTREPRENEURSHIP CHALLENGE PATRICK SNYDER United States Association for Small Business and Entrepreneurship INTERNATIONAL SALES CHALLENGE CARL GRUNANDER Utah NATIONAL MANAGEMENT INSTITUTE BRYON GEDDES Utah STUDENT LEADERSHIP PROGRAMS OSCAR A. MONTECINO Virginia

ICDC is all about networking! Tweet a photo of a new business card you received at ICDC to @CollegiateDECA. #DECAinDC.

KEYNOTE SPEAKER Ellen Davis is senior vice president of the National Retail Federation (NRF) and executive director of the NRF Foundation. In this role, she has restructured the NRF Foundation to more closely align with NRF’s strategic plan and created a new mission and vision for the NRF Foundation. Davis oversees a team of professionals who build awareness of the retail industry through statistics and stories; develop talent through education, experiences and scholarships; and foster career growth among people who work in retail. Under Davis’ leadership, the NRF Foundation has tripled university membership and successfully added a Student Program to NRF’s signature events, Retail’s BIG Show and the Shop.org Summit, to demonstrate the diversity of careers in retail. Since her appointment, the NRF Foundation has awarded over $500,000 in student scholarships, in addition to full-tuition scholarships for retail workers through NRF’s Dream BIG Scholarship. As a chief spokesperson for NRF on retail industry trends, Davis has appeared on dozens of broadcast news programs including Your World with Neil Cavuto, CNBC’s Squawk Box, and Good Morning America, and been quoted numerous times in USA Today, the Wall Street Journal, and the New York Times. She has appeared as a featured speaker at industry conferences including the National Confectioners Association’s Candy EXPO and the National Stationery Show, and more than a dozen college campuses. After coining the phrase “Cyber Monday,” which is now considered the official kickoff of the online holiday shopping season, Davis was named one of “15 to watch” by PR Week magazine.

ELLEN DAVIS

SENIOR VICE PRESIDENT NATIONAL RETAIL FEDERATION 7

NATIONAL ADVISORY BOARD The National Advisory Board is composed of companies, foundations and associations that contribute financial support and guidance to DECA. These organizations provide scholarships for student members and advisors; they sponsor and judge competitive events; and advise the organization.

EXECUTIVE COMMITTEE ARYZTA (Otis Spunkmeyer, Inc.) Doug Epperly Lindsay Maynard Ewing Marion Kauffman Foundation Robert Strom FIDM/Fashion Institute of Design & Merchandising Marlene Dunn Sharon Ryan Lisa Morabito Finish Line, Inc. Michael Marchetti Gordmans Roger Glenn Johnson & Wales University Ken DiSaia Marriott International, Inc. Andy Chaves Men’s Wearhouse Mary Alexander Don Botill Mike Sins Muscular Dystrophy Association Tracey Gianelli Northwood University Brian Sandusky PDC Productions Patrick Boylan Jane Anderson Piper Jaffray & Co. Stephanie Wissink Safeway, Inc. Megan Vincent Chica Martin

MEMBERS American Institute of CPAs

Marriott International, Inc.

The Art Institutes

Men’s Wearhouse

ARYZTA (Otis Spunkmeyer, Inc.)

Muscular Dystrophy Association

B.E. Publishing

National Apartment Association Education Institute

Bed Bath & Beyond Belmont University College of Business Administration Berkeley College Boston University School of Hospitality Administration Conrad N. Hilton College of Hotel & Restaurant Management—University of Houston Custom Resources, LLC DormCo Embry-Riddle Aeronautical University Everest Institutes, Colleges and Universities Ewing Marion Kauffman Foundation FIDM/Fashion Institute of Design & Merchandising

National Student Leadership Conference NFIB Young Entrepreneur Foundation Niagara University College of Hospitality & Tourism Management Northwood University NRF Foundation Office Depot Ohio Northern University James F. Dicke College of Business Administration O’Reilly Auto Parts PDC Productions PepsiCo Chilled DSD

Finish Line, Inc.

Piper Jaffray & Co.

Florida International University Chaplin School of Hospitality and Tourism Management

PlanetHS

Foot Locker, Inc. Goodheart-Willcox Publisher Gordmans H&R Block Herff Jones, Inc. Hilton Worldwide International Franchise Association Educational Foundation, Inc. Johnson & Wales University Jostens, Inc.

Stein Mart, Inc. Hunt Hawkins

Journeys

Walgreen Co. Maureen Reim

Knowledge Matters

Junior Tours Krispy Kreme Fundraising M&M Productions USA

National Automotive Parts Association

PostNet World Headquarters Publix Super Markets, Inc. RIT Saunders College of Business Safeway, Inc. Sales and Marketing Executives International, Inc. SIFMA Foundation The SpendSmart Payments Company Stand for Kids Stein Mart, Inc. Universal Orlando Resort Vector Marketing Corporation Vistar Corporation Walgreen Co. Walsworth Publishing Zinch

THANK YOU FOR YOUR YEARS OF SERVICE 55 YEARS

25 YEARS

Foot Locker is one of DECA’s

Since 1989, NAPA has been one of

longest supporting business

DECA’s most important business

partners and has served on the

partners. Together, NAPA and

National Advisory Board since 1959.

DECA have worked to prepare

Together, Foot Locker and DECA

the next generation’s leaders in

have worked to develop the next

retail operations and management.

generation’s workforce in retail

The National Automotive Parts

sales and marketing. Foot Locker

Association (NAPA AUTO PARTS)

is the world’s leading retailer of

was founded in 1925 to meet

athletic footwear and apparel. Its

America’s growing need for a

brands include Foot Locker, Lady

world-class auto parts distribution

Foot Locker, Kids Foot Locker,

system. By serving customers

Champs Sports and CCS.

better than anyone else for more

EXHIBITS GRAND BALLROOM FOYER 4.24 | 9:30 AM - 2:30 PM 4.25 | 7:30 AM - 12:00 PM

www.goang.com

30 YEARS

than 80 years, NAPA has become

www.careerhq.org

www.deca.org/shop

www.fluentgrp.com

the industry leader.

15 YEARS

www.menswearhouse.com

A member of DECA’s NAB

A member of the NAB Executive

Executive Committee, Northwood

www.naahq.org

Committee, Safeway has

has been actively engaged since

supported DECA since 1999.

1984. Together, Northwood and

Together, Safeway and DECA

DECA have worked to prepare

have worked to develop the next

DECA members for college and

generation’s workforce in food

career readiness. Northwood

retailing and promote community

offers bachelor’s and master’s

service. Safeway is one of the

degrees in marketing, management,

largest food and drug retailers in

accounting, hospitality, sports

North America. Safeway operates

marketing and more. Northwood

over 1,300 stores across the

residential campuses are located in

United States and western Mexico.

Florida, Michigan and Texas. They

Its brands include Safeway, Carrs,

also have centers in eight states

Randalls, Tom Thumb, Vons

and four countries.

and Casa Ley.

5 YEARS

www.usasbe.org

www.walgreens.jobs

THANK YOU BUSINESS LEADERS Thank you to the more than 300 business leaders who will serve as judges, workshop presenters and corporate representatives.

RECOGNIZING A CAREER OF VISIONARY LEADERSHIP TO DECA No one represents the notion of dedicating one’s life to the service of an organization better than Dr. Edward L. Davis. His DECA journey first began as a high school studentmember at Albany High School in Georgia, where he directly credits his involvement with helping him graduate. At that time however, he could have never imaged that his ordinary DECA membership as a student would be the springboard for a career devoted to providing the DECA experience to more than five million students over the next 40 years. In his first experience with DECA following his high school membership, Davis helped members attain career readiness skills by serving as a training station sponsor while managing a men’s clothing store for four years. For the next three years, he taught marketing education courses at Americus High School in Georgia, where he also started the school’s very first DECA chapter. Davis then attained his masters and doctorate degrees from the University of Georgia, while at the same time chairing Georgia DECA’s campaign to raise money for a room at the newly opened DECA headquarters in Reston, Virginia. Davis then served as state advisor and program supervisor for West Virginia DECA, doubling the membership in just three years. Shortly after, Davis joined the DECA Inc. staff as associate executive director in 1982. After 10 years of service in that role, Davis accepted the executive director position in 1992 and has served as the organization’s chief officer ever since. Always committed to advancing DECA and providing the very best experience to students and advisors, Davis has used his visionary leadership to develop teams, lead staff and motivate key stakeholders to advance DECA’s mission. As a result, the organization has achieved milestones in membership, partnerships, programs, services and finances. Through relentless chapter and membership development efforts, DECA’s annual membership has grown by more than 70,000 members, reaching the 200,000-membership milestone in the high school division this year. DECA has expanded its international presence, and participation in the now International Career Development Conference has grown from 2,500 to 17,000. During Davis’ tenure, DECA has secured more than $50 million dollars in sponsorship and partnership support that directly enhanced programs for students and advisors. In addition, Davis guided DECA’s strategic positioning for a prosperous future through a rebranding initiative that aligned DECA’s programs with current education models and expanded DECA’s programs to serve more classrooms and students. Davis encouraged the continuous revision and improvement of DECA’s programs and services while also ensuring DECA’s financially strong reputation. The organization that members, advisors and partners have grown to know and love is a direct result of the legendary leadership of Dr. Davis. While numbers and percentages demonstrate the impact Dr. Davis has had on this organization, the true results of his leadership are in the hearts of the millions of individuals around the world whose lives have been forever changed by DECA. DECA applauds Dr. Davis’s dedication and visionary leadership and recognizes him with Honorary Life Membership. 10

DR. EDWARD L. DAVIS

EXECUTIVE DIRECTOR, DECA INC. 11

AWARD RECIPIENTS OUTSTANDING SERVICE AWARD

The Outstanding Service Award is presented to professionals who have made distinguished contributions to further the mission of DECA Inc. at the international level for more than five years. We congratulate and sincerely thank this year’s recipient, Ramona D. Starr, Washington.

DECA WELCOMES NEW EXECUTIVE DIRECTOR Paul A. Wardinski has been selected as the incoming executive director of DECA Inc. He will join the staff June 1, 2014, as the deputy executive director and assume the executive director position when Edward Davis retires this fall. Wardinski brings nearly 30 years of experience in educational leadership and management, serving in roles from a marketing education teacher and DECA advisor to secondary education administrator, including two high school principalships. Most recently, he was the Director of the Office of Professional and Life Skills in the Instructional Services Department for Fairfax County Public Schools (Va.), the 11th largest school district in the United States. Beginning his DECA experience as a student member over 33 years ago, Wardinski served as a DECA advisor for 11 years before assuming various administrative positions. Since then, Wardinski has continued his involvement with DECA, serving as a competitive events coordinator at DECA’s International Career Development Conference for the past 17 years. In addition, he has served on the DECA Competitive Events Taskforce since 2012, received the DECA Inc. Outstanding Service Award in 2012, authored nearly 400 competitive events scenarios and participated in numerous scholarship and program reviews. Wardinski was also part of a small team that created the sports and entertainment marketing curriculum in Virginia, and served as a reviewer and consulting editor for numerous textbooks. Wardinski was selected through a nationwide search led by the DECA Inc. Board of Directors. He will become only the fourth person to serve as executive director in the organization’s 68-year history. Wardinski earned a B.S. in marketing education from Virginia Polytechnic Institute and State University and an M.E. in educational leadership from George Mason University in Virginia.

ACADEMIC HONOR AWARD

Collegiate DECA’s Academic Honor Award recognizes student members for their academic excellence, leadership and involvement in Collegiate DECA. Recipients are wearing gold award ribbons.

ASSOCIATION LEADERSHIP AWARD

The Association Leadership Award recognizes Collegiate DECA members for their leadership at the association level. Each association may nominate up to two individuals, and recipients are wearing silver award ribbons.

CHAPTER LEADERSHIP AWARD

The Chapter Leadership Award recognizes Collegiate DECA members for their leadership at the chapter level. Each chapter may nominate up to two members of their local chapter for this award, and recipients are wearing green award ribbons.

PASSPORT LEADERSHIP PROGRAM

The Passport Leadership Program recognizes chapters and members who participated in events that enhanced the Collegiate DECA experience at the local, association and international levels. Members and chapters achieving this recognition should be congratulated for their consistent efforts in building personal and professional skill sets.

TUESDAY 4.22 CONFERENCE HEADQUARTERS 1:00 PM - 5:00 PM Conference Registration

■ Grand Ballroom Registration Desk

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE CONFERENCE OVERVIEW

DECA SUPERSTORE 1:00 PM - 5:00 PM ■ Grand Ballroom Foyer

EVENT DIRECTORS’, ASSISTANT DIRECTORS’ BRIEFING ■ By appointment

ASSOCIATION MEETINGS ■ Varies by Association

WEDNESDAY 4.23 INDEPENDENT CHAPTER AND MEMBER ORIENTATION

EXHIBITOR SET-UP

8:30 AM - 9:00 AM (Option 1)

OFFICER CAMPAIGN BOOTH SET-UP

■ Meeting Room 4

CHAPTER LEADERSHIP TRAINING 9:00 AM - 11:00 AM Open to all attendees ($10 fee)

■ Mount Vernon B

ASSOCIATION OFFICER LEADERSHIP TRAINING 9:00 AM - 11:00 AM ■ Mount Vernon A

WEDNESDAY 4.23 EVENT DIRECTORS’, ASSISTANT DIRECTORS’ BRIEFING

OFFICER CANDIDATE TESTING AND INTERVIEWS 9:00 AM - 12:00 PM ■ Meeting Room 2

ASSOCIATION MEETINGS

NOMINATING COMMITTEE BRIEFING AND INTERVIEWS

■ Varies by Association

9:00 AM - 12:00 PM

CONFERENCE HEADQUARTERS

■ Meeting Room 3

■ By appointment

■ Grand Ballroom Registration Desk

INDEPENDENT CHAPTER AND MEMBER ORIENTATION

DECA SUPERSTORE

5:30 PM - 6:00 PM (Option 2)

7:00 AM - 8:00 PM

Conference Registration 7:00 AM - 1:00 PM

■ Meeting Room 4

7:00 AM - 8:00 PM ■ Grand Ballroom Foyer All events will be held at the Renaissance DC Downtown Hotel unless otherwise noted. Locations and times are subject to change.

ADVOCACY ON CAPITOL HILL BRIEFING SESSION 8:00 AM - 8:45 AM ■ Mount Vernon B

THURSDAY 4.24

GRAND OPENING SESSION 8:00 PM - 10:00 PM ■ Grand Ballroom

6:00 AM - 9:00 AM ■ Grand Ballroom Foyer

CONFERENCE HEADQUARTERS 7:30 AM - 6:00 PM ■ Grand Ballroom Registration Desk

DECA SUPERSTORE 7:30 AM - 6:00 PM ■ Grand Ballroom Foyer

COLLEGE TO CAREER EDUCATION FORUM 8:00 AM - 12:00 PM ■ Mount Vernon Square

PROFESSIONAL DEVELOPMENT ACADEMIES 8:00 AM - 3:15 PM ■ See pages 18-29 for details.

DRESS FOR SUCCESS 8:45 AM - 9:30 AM ■ GRAND BALLROOM NORTH

ENTREPRENEURSHIP CHALLENGE ORIENTATION ■ Times vary, see page 30 for details.

INTERNATIONAL SALES CHALLENGE ORIENTATION ■ Times vary, see page 30 for details.

CULINARY MANAGEMENT INSTITUTE 9:00 AM - 5:00 PM ■ Meeting Room 4

NATIONAL MANAGEMENT INSTITUTE 9:00 AM - 5:00 PM ■ Meeting Room 5

CAREER FAIR 9:30 AM - 2:30 PM ■ Grand Ballroom Foyer

VISIT OFFICER CANDIDATE BOOTHS 9:30 AM - 2:30 PM ■ Grand Ballroom Foyer

DRESS FOR SUCCESS 3:30 PM - 4:15 PM Repeated ■ MOUNT VERNON

ELECTION/ VOTING DELEGATE SESSION 3:30 PM - 5:00 PM ■ Renaissance Ballroom East

FRIDAY 4.25 ASSISTANT DIRECTORS’, SECTION MANAGERS’ BRIEFING 7:30 AM ■ See pages 18-29 for details.

ENTREPRENEURSHIP CHALLENGE TEAM SIGN-UP (Mandatory) 7:30 AM - 8:45 AM ■ Renaissance Ballroom East

INTERNATIONAL SALES CHALLENGE SIGN-UP (Mandatory) 7:30 AM - 8:45 AM ■ Meeting Room 11

CAREER FAIR 7:30 AM - 12:00 PM ■ Grand Ballroom Foyer

VISIT OFFICER CANDIDATE BOOTHS 7:30 AM - 5:00 PM ■ Grand Ballroom Foyer

JUDGE RECEPTION AND ORIENTATION 8:00 AM - 9:00 AM ■ Renaissance Ballroom West

FRIDAY 4.25 CONFERENCE HEADQUARTERS 7:00 AM - 6:00 PM

PRELIMINARY COMPETITION 8:00 AM - 5:00 PM ■ See pages 18-29 for details.

DECA SUPERSTORE

CULINARY MANAGEMENT INSTITUTE

7:00 AM - 6:00 PM

8:00 AM - 5:00 PM

■ Grand Ballroom Registration Desk

■ Grand Ballroom Foyer

■ Meeting Room 4

FRIDAY 4.25 NATIONAL MANAGEMENT INSTITUTE 8:00 AM - 5:00 PM ■ Meeting Room 5

ENTREPRENEURSHIP CHALLENGE SEMINARS 9:00 AM - 12:30 PM ■ See page 30 for details.

INTERNATIONAL SALES CHALLENGE SEMINARS 9:00 AM - 2:00 PM ■ See page 30 for details.

CASH CRUNCH TO CASH FLOW 9:30 AM - 10:30 AM 11:30 AM - 12:30 PM Repeated ■ Meeting Room 3

JUDGE LUNCHEON 11:30 AM - 1:30 PM ■ Renaissance Ballroom West

LEARN FROM THE PROS 2:00 PM ■ See pages 18-29 for details.

ENTREPRENEURSHIP CHALLENGE PRESENTATIONS

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE CONFERENCE OVERVIEW

THURSDAY 4.24

3:30 PM - 5:30 PM ■ Renaissance Ballroom West

INTERNATIONAL SALES CHALLENGE PRESENTATIONS 3:30 PM - 5:30 PM ■ Meeting Room 11

All events will be held at the Renaissance DC Downtown Hotel unless otherwise noted. Locations and times are subject to change.

SATURDAY 4.26 CONFERENCE HEADQUARTERS 7:30 AM - 5:00 PM ■ Grand Ballroom Registration Desk

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE CONFERENCE OVERVIEW

DECA SUPERSTORE 7:30 AM - 5:00 PM ■ Grand Ballroom Foyer

ASSISTANT DIRECTORS’, SECTION MANAGERS’ BRIEFING 7:30 AM ■ See pages 18-29 for details.

PRELIMINARY AWARDS SESSION

INCLUDES MDA MIRACLE MINUTE

SATURDAY 4.26 NATIONAL MANAGEMENT INSTITUTE 9:30 AM - 4:00 PM ■ Meeting Room 5

ENTREPRENEURSHIP CHALLENGE FINALS 10:00 AM - 12:00 PM ■ Meeting Room 10

INTERNATIONAL SALES CHALLENGE FINALS 10:00 AM - 2:00 PM ■ Meeting Room 11

NEW CHAPTER WORKSHOP

8:15 AM

10:30 AM - 12:00 PM

■ Grand Ballroom

■ Meeting Room 3

JUDGE RECEPTION AND ORIENTATION

ELECTION/ BUSINESS SESSION

9:00 AM - 10:00 AM

10:30 AM - 12:00 PM

■ Renaissance Ballroom West

■ Renaissance Ballroom East

VISIT OFFICER CANDIDATE BOOTHS

JUDGE LUNCHEON

9:00 AM - 10:30 AM ■ Grand Ballroom Foyer

FINAL COMPETITION 9:00 AM - 6:00 PM

11:30 AM - 1:30 PM ■ Renaissance Ballroom West

GRAND AWARDS SESSION 8:00 PM - 10:00 PM ■ Grand Ballroom

■ See pages 18-29 for details

CULINARY MANAGEMENT INSTITUTE All events will be held at the Renaissance DC Downtown Hotel unless otherwise noted. Locations and times are subject to change.

9:30 AM - 4:00 PM ■ Meeting Room 4

SUNDAY 4.27 OFFICER ORIENTATION 9:00 AM - 3:00 PM ■ Meeting Room 16

ELECTION SESSIONS THURSDAY 4.24

ELECTION/ VOTING DELEGATE SESSION 3:30 PM – 5:00 PM This session includes the voting delegate orientation, candidate introductions and speeches, Q & A and caucusing. Voting delegate attendance will be taken.

RENAISSANCE BALLROOM EAST

SATURDAY 4.26

ELECTION/ BUSINESS SESSION 10:30 AM – 12:00 PM This is the final election/ business session of the annual International Career Development Conference. During this session, the voting delegates will vote for the 2014-2015 National Officer Team. Delegates may not vote unless present.

RENAISSANCE BALLROOM EAST Additional election information for candidates and voting delegates is available on the Collegiate DECA ICDC app.

EMERGING LEADER SERIES Develop your leadership skills through these dynamic workshops.

WEDNESDAY 4.23

THURSDAY 4.24

SATURDAY 4.26

CHAPTER LEADERSHIP TRAINING

DRESS FOR SUCCESS

NEW CHAPTER WORKSHOP

9:00 AM – 11:00 AM

8:45 AM – 9:30 AM GRAND BALLROOM NORTH

10:30 AM – NOON

($10 fee)

This workshop will educate student leaders in the areas of team building, networking and overall leadership concepts, and is appropriate for all members. This will be a valuable resource to those who wish to enhance their leadership capabilities.

MOUNT VERNON B

ASSOCIATION OFFICER LEADERSHIP TRAINING 9:00 AM – 11:00 AM Recognize your own leadership potential and emerge a stronger and better prepared leader for Collegiate DECA. We welcome not only current officers but also individuals considering to run for office in the future.

MOUNT VERNON A

3:30 PM – 4:15 PM (repeated) MOUNT VERNON This seminar covers the essentials of preparing for an interview and selecting appropriate interview apparel for men and women while avoiding common interview mistakes. We’ll cover everything from the basics of how to tie a tie to the finer points of making a positive first impression.

FRIDAY 4.25

CASH CRUNCH TO CASH FLOW 9:30 AM – 10:30 AM 11:30 AM – 12:30 PM (repeated) Being a student today is an investment in your future and in your income earning potential—but it also comes with a financial burden.Learn how to build and manage an effective budget that can grow as you grow.

MEETING ROOM 3

Are you part of a new or reactivated chapter? Learn the “ins and outs” of recruiting new members, establishing a strong presence on campus and working with the international organization.

MEETING ROOM 3

DOWNLOAD

THE OFFICIAL DECA APP ■ http://bit.ly/cdecaapp

BUSINESS MANAGEMENT AND ADMINISTRATION PROFESSIONAL DEVELOPMENT ACADEMY THURSDAY 4.24

ACADEMY KICK-OFF 10:00 AM – 10:30 AM Presented by Cara Gooch, Collegiate DECA National President Network with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience. Students are also required to complete an individual registration card.

GRAND BALLROOM CENTRAL

MANAGEMENT IS A HUMAN SYSTEM 10:30 AM – 11:30 AM Presented by Sarah Levine, National Apartment Association Education Institute NAAEI management executives will explain their process for training/managing the human system within multi-million dollar communities. Learn to plan, organize, staff, lead and control an organization, your own “human system” like a pro.

GRAND BALLROOM CENTRAL

CAREER FAIR/MDA LOCK-UP 11:30 AM – 12:00 PM Visit our valued exhibitors to discuss career and professional opportunities. You’ll also be able to participate in the Muscular Dystrophy Association Lock-Up to help raise money for MDA by “bailing” out DECA advisors and staff.

GRAND BALLROOM FOYER

MISSION POSSIBLE 1:15 PM – 2:15 PM Presented by John Graham, ASAE: The Center for Association Leadership Each day, associations create positive change in America and the world by tapping into the power of those who are most knowledgeable and passionate about industries, professions and ideas in virtually every business sector and industry. Learn more about the diverse, vibrant association sector and the rewarding career of association management. Learn how you can be a part of making important missions possible.

GRAND BALLROOM CENTRAL 18

COMPETITIVE EVENTS THURSDAY 4.24 8:00 AM – 9:30 AM

EVENT REGISTRATION AND TESTING Retail Management

Renaissance Ballroom West

2:30 PM – 3:15 PM

EVENT BRIEFINGS AND SCHEDULING Business Ethics Business Law Business Research Human Resource Management Project Management Retail Management Sales Management Meeting

Grand Ballroom North Meeting Room 15 Meeting Room 17 Renaissance Ballroom East Meeting Room 10 Grand Ballroom Central Renaissance Ballroom East

Business Ethics Business Law Business Research Human Resource Management

FRIDAY 4.25 7:30 AM – 8:30 AM

Project Management Retail Management Sales Management Meeting

Students will receive preliminary competition times during event briefings.

ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING Business Ethics Business Law Business Research Human Resource Management Project Management Retail Management Sales Management Meeting

8:00 AM – 5:00 PM

COMPETITION PRELIMINARIES

8:30 AM – 5:00 PM

COMPETITION PRELIMINARIES

9:00 AM – 5:00 PM

COMPETITION PRELIMINARIES Business Law Business Research Project Management

After 2:00 PM

LEARN FROM THE PROS Business Ethics Business Law Business Research Human Resource Management Project Management Retail Management Sales Management Meeting

(One hour prep; judging begins at 9:00 AM)

Business Ethics

Grand Ballroom Central Foyer

(Half hour prep; judging begins at 9:00 AM)

Human Resource Management Retail Management Sales Management Meeting

Grand Ballroom Central Foyer Grand Ballroom Central Foyer Grand Ballroom Central Foyer Grand Ballroom Central Foyer Grand Ballroom Central Foyer Grand Ballroom Central Foyer Grand Ballroom North Grand Ballroom North Grand Ballroom North Grand Ballroom North Grand Ballroom North Grand Ballroom North Grand Ballroom North

SATURDAY 4.26 7:30 AM – 8:00 AM

Welcome to Washington D.C.! During your time at @CollegiateDECA ICDC, be sure to share your best photos around the city on Instagram using #DECAinDC.

ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING Business Ethics Business Law Business Research Human Resource Management Project Management Retail Management Sales Management Meeting

9:00 AM – 6:00 PM

COMPETITION FINALS Business Ethics

9:30 AM – 6:00 PM

COMPETITION FINALS Human Resource Management Retail Management Sales Management Meeting

10:00 AM 6:00 PM

COMPETITION FINALS Business Research Business Law Project Management

Retail Management sponsored by:

Congressional Hall B Meeting Room 1 Meeting Room 6 Congressional Hall B Meeting Room 14 Congressional Hall B Mount Vernon Square B Congressional Hall B Congressional Hall B Congressional Hall B Mount Vernon Square B Meeting Room 6 Meeting Room 1 Meeting Room 14

Business Research sponsored by:

COMMUNICATIONS AND TECHNOLOGY PROFESSIONAL DEVELOPMENT ACADEMY THURSDAY 4.24

ACADEMY KICK-OFF 10:00 AM – 10:30 AM Presented by Oscar Montecino, Virginia Collegiate DECA Advisor Network with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience. Students are also required to complete an individual registration card.

RENAISSANCE BALLROOM WEST

CRAFTING A GOOD STORY 10:30 AM – 11:30 AM Presented by Serena Kefayeh, Creative Ideation Everybody loves a good story, but crafting one that’s engaging isn’t always an easy task. Creative Ideation focuses on effective storytelling through photography and multimedia, harnessing the power of good communication through technology. Learn to tell your story the way it’s meant to be told.

RENAISSANCE BALLROOM WEST

GRAND BALLROOM FOYER

SCIENCE OF HUMAN PERCEPTION 1:15 PM – 2:15 PM Presented by Kyle A. Walton, Illuminate Solutions, LLC Illuminate Solutions puts the science of human perception and effective communication to work for clients wanting to hone their leadership persona and lead their business. This entrepreneur will help you explore the influences of human perception and learn ways to communicate in service to your business and leadership goals.

RENAISSANCE BALLROOM WEST 20

COMPETITIVE EVENTS THURSDAY 4.24 2:30 PM – 3:15 PM

Advertising Campaign Emerging Technology Marketing Strategies Professional Sales

Students will receive preliminary competition times during event briefings.

EVENT BRIEFINGS AND SCHEDULING Advertising Campaign Professional Sales Emerging Technology Marketing Strategies

Meeting Room 2 Meeting Room 3 Meeting Room 7

FRIDAY 4.25 7:30 AM – 8:30 AM

ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING Advertising Campaign Professional Sales Emerging Technology Marketing Strategies

Meeting Room 14 Meeting Room 17 Grand Ballroom Central Foyer

9:00 AM – 5:00 PM

COMPETITION PRELIMINARIES Advertising Campaign Professional Sales Emerging Technology Marketing Strategies

Meeting Room 14 Meeting Room 17 Grand Ballroom Central Foyer

After 2:00 PM

LEARN FROM THE PROS Advertising Campaign Professional Sales Emerging Technology Marketing Strategies

Meeting Room 14 Meeting Room 17 Grand Ballroom North

SATURDAY 4.26 7:30 AM – 8:00 AM

10:00 AM 6:00 PM

ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING Advertising Campaign Professional Sales Emerging Technology Marketing Strategies

Meeting Room 2 Meeting Room 17 Meeting Room 7

COMPETITION FINALS Advertising Campaign Professional Sales Emerging Technology Marketing Strategies

Meeting Room 2 Meeting Room 17 Meeting Room 7

How are you planning to #MakeItCount this weekend? Tweet @CollegiateDECA and let us know your goals for ICDC! #DECAinDC. 21

ENTREPRENEURSHIP PROFESSIONAL DEVELOPMENT ACADEMY THURSDAY 4.24

ACADEMY KICK-OFF 10:00 AM – 10:30 AM Presented by Mike Santillan, Collegiate DECA Vice President Network with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience. Students are also required to complete an individual registration card.

CONGRESSIONAL HALL A

ENTREPRENEURSHIP IS EXCITING 10:30 AM – 11:30 AM Presented by Patrick Snyder, USASBE Learn key process and marketing pivots that have taken companies from average performers to through-the-roof successes. Some of the most successful entrepreneurs have some of the worst entrepreneurial “war” stories. Finally, moving from idea to delivery—do you have the skills to turn your idea into a million-dollar business?

CONGRESSIONAL HALL A

THE POWER OF FRANCHISING 12:45 PM – 1:45 PM Presented by Melanie Bergeron, Two Men and a Truck® Franchising is a powerful way to build wealth. In fact, the franchise sector is projected to reach $493 billion in gross domestic product (GDP) in 2014. CEO of one of the most dynamic franchise systems, Melanie Bergeron will share the secrets to building your business and wealth through franchising.

CONGRESSIONAL HALL A

CAREER FAIR/MDA LOCK-UP 1:45 PM – 2:15 PM Visit our valued exhibitors to discuss career and professional opportunities. You’ll also be able to participate in the Muscular Dystrophy Association Lock-Up to help raise money for MDA by “bailing” out DECA advisors and staff.

GRAND BALLROOM FOYER 22

COMPETITIVE EVENTS THURSDAY 4.24 2:30 PM – 3:15 PM

Entrepreneurship Growing Your Business Entrepreneurship Starting a Business

Students will receive preliminary competition times during event briefings.

EVENT BRIEFINGS AND SCHEDULING Entrepreneurship - Growing Your Business Entrepreneurship - Starting a Business

Renaissance Ballroom West Renaissance Ballroom West

FRIDAY 4.25 7:30 AM – 8:30 AM

ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING Entrepreneurship - Growing Your Business Entrepreneurship - Starting a Business

Mount Vernon Square B Mount Vernon Square B

9:00 AM – 5:00 PM

COMPETITION PRELIMINARIES Entrepreneurship - Growing Your Business Entrepreneurship - Starting a Business

Mount Vernon Square B Mount Vernon Square B

After 2:00 PM

LEARN FROM THE PROS Entrepreneurship - Growing Your Business Entrepreneurship - Starting a Business

Mount Vernon Square B Mount Vernon Square B

SATURDAY 4.26 7:30 AM – 8:00 AM

10:00 AM – 6:00 PM

ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING Entrepreneurship - Growing Your Business Entrepreneurship - Starting a Business

Meeting Room 13 Meeting Room 12

COMPETITION FINALS Entrepreneurship - Growing Your Business Entrepreneurship - Starting a Business

Meeting Room 13 Meeting Room 12

Entrepreneurship-Starting a Business sponsored by:

The competition is heating up! Give your partner, chapter members or entire chapter a shout out for good luck! #DECAinDC. 23

FINANCE AND ACCOUNTING PROFESSIONAL DEVELOPMENT ACADEMY THURSDAY 4.24

ACADEMY KICK-OFF 10:00 AM – 10:30 AM Presented by Thomas Fitzpatrick, Collegiate DECA Vice President Network with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience. Students are also required to complete an individual registration card.

CONGRESSIONAL HALL B

CAREER SUCCESS ELEMENTS 10:30 AM – 11:30 AM Presented by Bob Shea, National Association of College and University Business Officers Professional and technical competence will get you to the table, but innovation, integrity and teamwork are essential for career success in accounting and finance careers. Learn how DECA’s attributes and values will set you apart and lay the foundation for landing your first professional job, building a career and becoming a leader in your field and community.

CONGRESSIONAL HALL B

FROM DECA TO WALL STREET 12:45 PM – 1:45 PM Presented by Samuel P. Boyd, Capital Asset Management Group, Inc. So you’ve learned all about finance, competed in DECA and think you want to make it on Wall Street… Now, how do you get there? As a former DECA member, Sam Boyd is uniquely qualified to share with you what it takes to turn DECA and your degree into a finance career.

CONGRESSIONAL HALL B

GRAND BALLROOM FOYER 24

COMPETITIVE EVENTS THURSDAY 4.24

Accounting Banking Financial Services Corporate Finance Financial Statement Analysis

Students will receive preliminary competition times during event briefings.

8:00 AM – 9:30 AM

EVENT REGISTRATION AND TESTING Accounting Banking Financial Services Corporate Finance

Congressional Hall B Congressional Hall B Congressional Hall B

2:30 PM – 3:15 PM

EVENT BRIEFINGS AND SCHEDULING Accounting Banking Financial Services Corporate Finance Financial Statement Analysis

Grand Ballroom Central Grand Ballroom Central Grand Ballroom Central Meeting Room 6

FRIDAY 4.25 7:30 AM – 8:30 AM

ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING Accounting Banking Financial Services Corporate Finance Financial Statement Analysis

8:30 AM – 5:00 PM

(Half hour prep; judging begins at 9:00 AM)

9:00 AM – 5:00 PM

COMPETITION PRELIMINARIES Financial Statement Analysis

After 2:00 PM

LEARN FROM THE PROS Accounting Banking Financial Services Corporate Finance Financial Statement Analysis

Grand Ballroom Central Foyer Grand Ballroom Central Foyer Grand Ballroom Central Foyer Meeting Room 2

COMPETITION PRELIMINARIES Accounting Banking Financial Services Corporate Finance

Grand Ballroom Central Foyer Grand Ballroom Central Foyer Grand Ballroom Central Foyer Meeting Room 2 Grand Ballroom North Grand Ballroom North Grand Ballroom North Meeting Room 2

SATURDAY 4.26 7:30 AM – 8:00 AM

ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING Accounting Banking Financial Services Corporate Finance Financial Statement Analysis

Congressional Hall B Congressional Hall B Congressional Hall B Meeting Room 15

9:30 AM – 6:00 PM

COMPETITION FINALS Accounting Banking Financial Services Corporate Finance

Congressional Hall B Congressional Hall B Congressional Hall B

10:00 AM 6:00 PM

COMPETITION FINALS Financial Statement Analysis

Meeting Room 15

Last day in D.C. – will you make it on stage? Instagram your best Grand Award Session photo tonight and share it using #DECAinDC. 25

HOSPITALITY AND TOURISM PROFESSIONAL DEVELOPMENT ACADEMY THURSDAY 4.24

ACADEMY KICK-OFF 10:00 AM – 10:30 AM Presented by Alex Louden, Collegiate DECA Vice President Network with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience. Students are also required to complete an individual registration card.

RENAISSANCE BALLROOM EAST

DISCOVER THE BEST IN HOSPITALITY 10:30 AM – 11:30 AM Presented by American Hotel & Lodging Association Recognized as the global leader in hospitality training and hotel management, the American Hotel & Lodging Education Institute (EI) knows everything you need to know to launch your hospitality career – and everything you’ll need to know to advance it. They will share their insights on industry trends, jobs and career path opportunities.

RENAISSANCE BALLROOM EAST

GRAND BALLROOM FOYER

FROM HUMBLE BEGINNINGS TO A MULTI-BILLION DOLLAR COMPANY 1:15 PM – 2:15 PM Presented by Sharon Lockwood and David Traina, Marriott International, Inc, People are our business. We invest in our employees, innovate ways to meet our guests’ changing needs, and operate our business with a commitment to making every community we operate in a better place. If you have a passion for people and a spirit to serve, discover what makes Marriott such a global success.

RENAISSANCE BALLROOM EAST

COMPETITIVE EVENTS THURSDAY 4.24

Hotel and Lodging Restaurant and Food Service Management Travel and Tourism

Students will receive preliminary competition times during event briefings.

8:00 AM – 9:30 AM

EVENT REGISTRATION AND TESTING Hotel and Lodging Restaurant and Food Service Management Travel and Tourism

Renaissance Ballroom East Renaissance Ballroom East Renaissance Ballroom East

2:30 PM – 3:15 PM

EVENT BRIEFINGS AND SCHEDULING Hotel and Lodging Restaurant and Food Service Management Travel and Tourism

Grand Ballroom Central Grand Ballroom Central Grand Ballroom Central

FRIDAY 4.25 7:30 AM – 8:30 AM

ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING Hotel and Lodging Restaurant and Food Service Management Travel and Tourism

Grand Ballroom Central Foyer Grand Ballroom Central Foyer Grand Ballroom Central Foyer

8:30 AM – 5:00 PM

COMPETITION PRELIMINARIES

Hotel and Lodging Restaurant and Food Service Management Travel and Tourism

Grand Ballroom Central Foyer Grand Ballroom Central Foyer Grand Ballroom Central Foyer

After 2:00 PM

LEARN FROM THE PROS Hotel and Lodging Restaurant and Food Service Management Travel and Tourism

Grand Ballroom North Grand Ballroom North Grand Ballroom North

(Half hour prep; judging begins at 9:00 AM)

SATURDAY 4.26 7:30 AM – 8:00 AM

9:30 AM – 6:00 PM

Does your Collegiate DECA chapter have a chapter Facebook or Twitter page? Tweet @CollegiateDECA a link to your page(s) so we can follow or ‘like’ you! #DECAinDC.

ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING Hotel and Lodging Restaurant and Food Service Management Travel and Tourism

Congressional Hall B Congressional Hall B Congressional Hall B

COMPETITION FINALS Hotel and Lodging Restaurant and Food Service Management Travel and Tourism

Congressional Hall B Congressional Hall B Congressional Hall B

COLLEGIATE LEADERSHIP ACADEMY NOVEMBER 2014 NEW YORK CITY

MARKETING PROFESSIONAL DEVELOPMENT ACADEMY THURSDAY 4.24

ACADEMY KICK-OFF 10:00 AM – 10:30 AM Presented by Brittany Keating, Collegiate DECA Vice President Network with Collegiate DECA members who share similar career interests, receive an overview of your academy day and get additional information to help you get the most out of your conference experience. Students are also required to complete an individual registration card.

GRAND BALLROOM NORTH

THE CORNER OF HAPPY AND HEALTHY 10:30 AM – 11:30 AM Presented by Walgreen’s From pharmacy to grocery and everything in between, learn how this global brand has changed its marketing to stay relevant with consumers and ahead of its competitors.

GRAND BALLROOM NORTH

CAREER FAIR/MDA LOCK-UP 12:45 PM – 1:15 PM Visit our valued exhibitors to discuss career and professional opportunities. You’ll also be able to participate in the Muscular Dystrophy Association Lock-Up to help raise money for MDA by “bailing” out DECA advisors and staff.

GRAND BALLROOM FOYER

MLB RETURNS TO D.C. 1:15 PM – 2:15 PM Presented by Washington Nationals Ticket Sales and Client Service Team After waiting more than 30 years, Washington baseball fans finally have their own baseball team with a stadium to call home. The return of Major League Baseball to D.C. has energized the city, creating thousands of loyal fans by becoming a winning team on the field and an outstanding community partner.

GRAND BALLROOM NORTH 28

COMPETITIVE EVENTS THURSDAY 4.24 8:00 AM – 9:30 AM

EVENT REGISTRATION AND TESTING Fashion Merchandising and Marketing

Renaissance Ballroom West

2:30 PM – 3:15 PM

EVENT BRIEFINGS AND SCHEDULING Business-to-Business Marketing Fashion Merchandising and Marketing International Marketing Marketing Management Sports and Entertainment Marketing

Grand Ballroom North Grand Ballroom Central Grand Ballroom North Renaissance Ballroom East Grand Ballroom North

Business-to-Business Marketing Fashion Merchandising and Marketing

FRIDAY 4.25 7:30 AM – 8:30 AM

International Marketing Marketing Management Sports and Entertainment Marketing

Students will receive preliminary competition times during event briefings.

ASSISTANT EVENT DIRECTORS’ AND SECTION MANAGERS’ BRIEFING Business-to-Business Marketing Fashion Merchandising and Marketing International Marketing Marketing Management Sports and Entertainment Marketing

Grand Ballroom Central Foyer Grand Ballroom Central Foyer Grand Ballroom Central Foyer Grand Ballroom Central Foyer Grand Ballroom Central Foyer

8:00 AM – 5:00 PM

COMPETITION PRELIMINARIES

8:30 AM – 5:00 PM

COMPETITION PRELIMINARIES

Fashion Merchandising and Marketing Marketing Management

Grand Ballroom Central Foyer Grand Ballroom Central Foyer

After 2:00 PM

LEARN FROM THE PROS Business-to-Business Marketing Fashion Merchandising and Marketing International Marketing Marketing Management Sports and Entertainment Marketing

Grand Ballroom North Grand Ballroom North Grand Ballroom North Grand Ballroom North Grand Ballroom North

(One hour prep; judging begins at 9:00 AM)

Business-to-Business Marketing International Marketing Sports and Entertainment Marketing

Grand Ballroom Central Foyer Grand Ballroom Central Foyer Grand Ballroom Central Foyer

(Half hour prep; judging begins at 9:00 AM)

SATURDAY 4.26 7:30 AM – 8:00 AM

Congressional Hall B Congressional Hall B Congressional Hall B Congressional Hall B Congressional Hall B

9:00 AM – 6:00 PM

COMPETITION FINALS Business-to-Business Marketing International Marketing Sports and Entertainment Marketing

Congressional Hall B Congressional Hall B Congressional Hall B

9:30 AM – 6:00 PM

COMPETITION FINALS Fashion Merchandising and Marketing Marketing Management

Congressional Hall B Congressional Hall B

Collegiate DECA is taking over DC! While you’re exploring the city, hanging out in the hotel or preparing to dominate the competition, be sure to share your best Instagram photos using #DECAinDC. 29

ENTREPRENEURSHIP INTERNATIONAL CHALLENGE SALES CHALLENGE KEYNOTE SPEAKER

THURSDAY 4.24 8:00 AM – 8:30 AM

ORIENTATION SESSION

Meeting Room 11

(Option 1)

9:00 AM – 9:30 AM

11:30 AM – 12:00 PM

ORIENTATION SESSION

Meeting Room 11

DERRICK FUNG, TUNEZY

12:45 PM – 1:15 PM

ORIENTATION SESSION

Meeting Room 11

4:30 PM – 5:00 PM

ORIENTATION SESSION

Meeting Room 11

THURSDAY 4.24

(Option 2)

(Option 3)

(Option 4)

8:00 AM – 8:30 AM

ORIENTATION SESSION

Meeting Room 14

FRIDAY 4.25

11:30 AM – 12:00 PM

ORIENTATION SESSION

Meeting Room 14

7:30 AM – 8:45 AM

12:45 PM – 1:15 PM

ORIENTATION SESSION

Meeting Room 14

4:30 PM – 5:15 PM

ORIENTATION SESSION

Meeting Room 14

(Option 1)

(Option 2)

(Option 3)

(Option 4)

CHALLENGE SIGN-UP

Meeting Room 11

9:00 AM – 10:00 AM

SUCCESSFUL SELLING (Option 1) This seminar will review the basic principles of selling as well as advanced sales techniques, including: prospecting, preapproach, approach, needs identification, the presentation, sales resistance, closing the sale and after the sale client service. Vel Casler Desiree Cooper-Larsen Carl Grunander Jo Ellen Jonsson Weber State University

Meeting Room 11

11:00 AM – 12:00 PM

SUCCESSFUL SELLING (Option 2)

Meeting Room 11

12:00 PM – 1:00 PM

LUNCH ON YOUR OWN

1:00 PM – 2:00 PM

SUCCESSFUL SELLING (Option 3)

Meeting Room 11

3:30 PM – 5:30 PM

PRELIMINARY COMPETITION

Meeting Room 11

FRIDAY 4.25 7:30 AM – 8:45 AM

CHALLENGE SIGN-UP

Renaissance Ballroom East

7:30 AM – 8:45 AM

PLANNING AND CONSULTING

Renaissance Ballroom East

9:00 AM – 9:30 AM

KEYNOTE SPEAKER Mr. Derrick Fung Tunezy

Renaissance Ballroom East

9:45 AM – 10:30 AM

WHY YOUR NETWORK IS IMPORTANT Ms. Lisa Davis Belmont University

Renaissance Ballroom East

10:45 AM – 11:30 AM

DEVELOPING YOUR VALUE PROPOSITION Dr. Mark Schenkel Belmont University

Renaissance Ballroom East

11:45 AM – 12:30 PM

BUSINESS MODELING AND BOOTSTRAP FINANCING Dr. Jeff Cornwall Belmont University

Renaissance Ballroom East

12:30 PM – 1:30 PM

LUNCH ON YOUR OWN

1:30 PM – 3:30 PM

POLISH YOUR PRESENTATION

3:30 PM – 5:30 PM

PRELIMINARY COMPETITION

(Mandatory for each team)

PRESENTATIONS BY FINALISTS

Renaissance Ballroom East Renaissance Ballroom West

Meeting Room 10

Entrepreneurship Challenge is sponsored by:

Additional support and assistance has been provided by the Belmont University College of Business Administration and the United States Association for Small Business and Entrepreneurship (USASBE).

SATURDAY 4.26 10:00 AM – 2:00 PM

PRESENTATIONS BY FINALISTS

Support and assistance has been provided by the Weber State Allan E. Hall Center for Sales Excellence.

SATURDAY 4.26 10:00 AM – 12:00 PM

(Mandatory for each participant)

Meeting Room 11

CULINARY MANAGEMENT INSTITUTE

NATIONAL MANAGEMENT INSTITUTE

THURSDAY 4.24 9:00 AM – 5:00 PM

ORIENTATION AND PROJECT BRIEFING

THURSDAY 4.24 Meeting Room 4

FRIDAY 4.25 8:00 AM – 5:00 PM

ALL DAY ACTIVITIES

A detailed agenda for each team will be given at Thursday’s orientation.

ALL DAY ACTIVITIES

ORIENTATION AND PROJECT BRIEFING

Meeting Room 5

FRIDAY 4.25 Meeting Room 4

SATURDAY 4.26 9:30 AM – 4:00 PM

9:00 AM – 5:00 PM

8:00 AM – 5:00 PM

ALL DAY ACTIVITIES

A detailed agenda for each team will be given at Thursday’s orientation.

Meeting Room 5

SATURDAY 4.26 Meeting Room 4

NOTE: The presentations are closed to general observers; however, some presentations may be viewed by guests or other individuals who have received special permission to attend from conference management. Presentations may also be videotaped. All project work and presentations will become the property of DECA Inc. and may be used for promotional, research or other purposes.

9:30 AM – 4:00 PM

ALL DAY ACTIVITIES

Meeting Room 5

NOTE: The presentations are closed to general observers; however, some presentations may be viewed by guests or other individuals who have received special permission to attend from conference management. Presentations may also be videotaped. All project work and presentations will become the property of DECA Inc. and Piper Jaffray & Co. and may be used for promotional, research or other purposes.

National Management Institute sponsored by:

wants your opinion!

Participate in the

National Management Institute 31