Adobe Express for Education, the AI creativity app designed to be responsible and safe for classroom use, making it easy to build creative skills— and it’s free for K–12!
Learn more about Adobe Express for your classroom.
https://adobe.ly/deca
GREETINGS FROM YOUR EXECUTIVE OFFICERS
Welcome to the Ultimate DECA Power Trip!
We are thrilled to welcome you to Charlotte, North Carolina! Thank you for joining us and making this conference a remarkable success.
As the Queen City, Charlotte offers countless opportunities to explore its vibrant culture. With its rich history, commitment to research and innovation, premier sports scene and thriving arts community, there’s truly something for everyone here. During this conference, you’ll have the chance to compete in role-plays, collaborate with fellow members and grow personally and professionally. Highlights include learning and leadership labs, college and career exhibitors, an educator professional learning series, the competitive excellence experience, energizing general sessions and inspiring keynote speakers. Don’t miss the chance to rev up your engines Saturday night at the NASCAR Hall of Fame for an exclusive DECA After Dark experience!
We encourage you to take the skills you acquire here and apply them within your home associations. We’re excited to connect with each of you. Stay engaged by using #DECAPowerTrip in your posts and tagging your Executive Officer Team.
Enjoy an unforgettable conference and remember to #BeTheOne!
GREETINGS FROM NORTH CAROLINA DECA
North Carolina DECA is excited to welcome you to the Ultimate DECA Power Trip!
Thank you for joining us in the vibrant city of Charlotte, North Carolina, where southern charm meets innovation! Here, your aspirations will reach new heights as you collaborate with the world’s brightest leaders amidst the Queen City’s rich culture!
Home to the third largest financial hub in America, delicious southern cuisine and multiple major sports teams, Charlotte’s electric atmosphere is bound to amplify your experience. The Queen City is filled with dynamic sights, from lush parks to glistening urban skylines. Soak in these views Saturday night as you travel uptown for our DECA After Dark Activity at the iconic NASCAR Hall of Fame!
Start your engines and get ready to embrace every opportunity to learn, connect and grow. We can’t wait to greet you in Charlotte! Be the One at the Ultimate DECA Power Trip!
Have a fantastic conference!
Thank you to Pam O’Brien, North Carolina DECA association advisor, and the North Carolina DECA association for hosting the Ultimate DECA Power Trip. We appreciate your hard work in recruiting speakers and competitive events judges and providing direction for the educational programming.
NORTH CAROLINA DECA ASSOCIATION OFFICER TEAM nc_deca
CHARLOTTE CONVENTION CENTER W209C
Friday, November 15
6:00 PM - 9:30 PM
Saturday, November 16
7:30 AM - 3:30 PM
shopdeca.org
AGENDA AT-A-GLANCE
FRIDAY | NOVEMBER 15
EduTOURS
Pre-registration is required
■ Charlotte Motor Speedway, Interactive Kitchen, Truist Field | See page 11
3:00 PM - 6:00 PM
Registration
■ Westin Charlotte, Grand Ballroom
6:00 PM - 9:30 PM
Shop DECA
■ W209C
7:00 PM - 7:45 PM
Connect Leadership Labs
■ Charlotte Convention Center | See pages 13-15
8:00 PM - 8:45 PM
Connect Leadership Labs
■ Charlotte Convention Center | See pages 13-15
9:30 PM - 10:45 PM
Opening Session
■ Hall C2 | See page 17
11:30 PM
Curfew
SATURDAY | NOVEMBER 16
7:00 AM - 4:00 PM
Conference Headquarters
■ W204
7:30 AM - 2:30 PM
College, Career and Company Exhibits
■ W206 + W207 | See pages 37-39
7:30 AM - 3:30 PM
Shop DECA
■ W209C
SATURDAY | NOVEMBER 16
8:00 AM - 11:00 AM
Learning Labs
■ Charlotte Convention Center | See pages 21-25
8:00 AM - 2:30 PM
Competitive Excellence Experience
■ Westin Charlotte, Grand Ballroom | See page 19
8:00 AM - 2:15 PM
Advisor Professional Learning Series
■ W210 | See page 35
8:00 AM - 2:30 PM
Adobe Express Make and Take
■ W210 Foyer
11:00 AM
Leadership Luncheon
Honoring DECA’s chartered association officers and chartered association advisors. This event is by invitation only.
■ E219
11:00 AM - 12:00 PM
Lunch on Your Own
12:00 PM - 3:15 PM
Learning Labs
■ Charlotte Convention Center | See pages 27-33
7:30 PM - 10:30 PM
DECA After Dark
■ NASCAR Hall of Fame | See page 41
11:30 PM
Curfew
SUNDAY | NOVEMBER 17
9:00 AM - 10:30 AM
Closing Session
Advisors should pick up competitive events feedback forms in the foyer of Hall C2.
■ Hall C2 | See page 43
DOWNLOAD THE CONFERENCE APP
deca.org/app
Explore job opportunities and internships at chick-fil-a.com/hiring
Chick-fil-A® Operators care for their Team Members by providing a welcoming and supportive culture, personal and professional growth opportunities, and the flexibility to thrive, both inside and outside of work.
A range of Team Member opportunities exist at each Restaurant, including front-of-house, back-of-house and leadership roles.
Visit your local Chick-fil-A or head to chick-fil-a.com/hiring to learn more.
CLASSROOM CONNECTION
The Ultimate DECA Power Trip will reinforce 21st Century Skills. By participating in interactive sessions, DECA members will be able to:
Financial, Economic, Business + Entrepreneurial Literacy
Make appropriate personal economic choices
Understand the role of the economy in society
· Use entrepreneurial skills to enhance workplace productivity and career options
Creativity + Innovations
Use a wide range of idea creation techniques
· Create new and worthwhile ideas
Critical Thinking + Problem Solving
· Interpret information and draw conclusions based on the best analysis
Communication + Collaboration
· Demonstrate ability to work effectively and respectfully with diverse teams
Leadership + Responsibility
· Use interpersonal and problem-solving skills to influence and guide others toward a goal
· Demonstrate integrity and ethical behavior in using influence and power
· Act responsibly with the interests of the larger community in mind
WILL YOU BE AN ULTIMATE
DECA MEMBER?
Track your individual participation in the Learning Labs, Competitive Events Experience and College, Career + Company Exhibits through the GooseChase app. Gain points towards awesome prizes while at #DECAPowerTrip. You’ll also be able to complete fun challenges to gain additional points.
Complete as many missions as you can by 10:30 p.m. on Saturday for your chance to win. The winners will be announced during the Closing Session on Sunday.
Download the GooseChase iOS or Android app.
Play as a guest, or register for a personal account, with a username and password of your choice.
Search for and select the “Ultimate DECA Power Trip” game, or search by game code 5YQUYG
Partnership for 21st Century Skills
EDUTOURS
EXPLORE CHARLOTTE
PRE-REGISTRATION IS REQUIRED TO PARTICIPATE
Every minute in the Queen City is one meant for exploring. Home to numerous sports and entertainment venues, the third largest financial center in the country and a tremendous hospitality and restaurant scene, Charlotte’s got a lot. DECA’s eduTOURs enhance learning while experiencing the local culture.
CHARLOTTE MOTOR SPEEDWAY
The Charlotte Motor Speedway is one of the busiest sports venues in the country, hosting multiple NASCAR events throughout the year and serving as a key location in American motorsports. The venue can seat 89,000 attendees and hosts some of the most significant NASCAR races including the CocaCola 600. Get a behind-the-scenes tour of the facility and hear from different business leaders to get a complete look into the operations, marketing and management of the complex sports venue behind the racetrack.
INTERACTIVE KITCHEN
This interactive kitchen is a cozy culinary haven where passion meets flavor. Tucked away in a charming corner of the city, it offers a delightful fusion of homestyle cooking and innovative culinary creations. Students will roll up their sleeves, tie on an apron, and learn a new recipe while gaining insights into the world of business ownership. Students will be guided through a few simple tapas recipes and then hear from the owner about what it takes to start and run a small business.
TRUIST FIELD
Truist Field, home of the Charlotte Knights and crown jewel of the Queen City, is located in the heart of Uptown Charlotte! Get a close-up look at the modern design and fan-friendly amenities of Truist Field, and enjoy breathtaking views of the iconic Charlotte skyline. Learn about the stadium’s unique features including excellent sightlines that enhance the baseball experience, and discover how the venue serves as a hub for community events, concerts and gatherings. It just may be the most spectacular setting in all of Triple-A Minor League Baseball.
CONNECT LEADERSHIP LABS
AURA ACADEMY: BUILDING YOUR PRESENCE
Master the art of first impressions. Learn effective communication, body language and confidence-building techniques to create memorable connections and leave a lasting impact in any interaction.
■ Texas Association Officer Team W209AB
BE A SOCIAL MEDIA MUSE! UNLOCKING YOUR DIGITAL POTENTIAL!
Social media is a powerful marketing tool, and we want to help you market yourself, your chapter and even your association! Gain insights into a key framework for navigating different platforms, and learn best practices for online engagement.
■ North Carolina Association Officer Team W205
BRAT: BUILDING RELATIONSHIPS ACROSS TEAMS
Being a DECA member has you stepping outside of your comfort zone while engaging in new situations and meeting diverse individuals from other states, and even countries! The big question is, “How does one effectively build these new relationships?” Learn the necessary skills to build relationships and how to put those techniques to use!
■ Pennsylvania Association Officer Team W211
NOT A PROBLEM - DECA STYLE!
Are you a quick-thinking, problem-solving, creative type? You and your fellow DECA members play the role of a rich and eccentric investor who identifies a problem and creates a way to solve it. Do you have the next product or service that will take the world by storm? If you do, you might just go home with some treasure!
■ Kentucky Association Officer Team W208
REVOLUTIONIZE YOUR MARKETING GAME WITH AI
Ready to level up your marketing skills for your next DECA competitive event? Discover how AI transforms the marketing world, and learn game-changing strategies that can give your campaigns the edge in competitions. Don’t miss out on the future of marketing, and start winning with AI-driven insights!
■ West Virginia Association Officer Team
W201
SOCIAL MEDIA STRATEGIES
Learn strategies to utilize social media to recruit members, promote events, make and edit videos, create themed posts and spread the word about DECA.
■ Arkansas Association Officer Team W210
THE DECA GAME SHOW!
In a Jeopardy-inspired game show, prove how much you know about DECA and business! Meet new friends and have fun while learning all there is to know about DECA!
■ New Hampshire Association Officer Team W209DEF
CHARLOTTE CONVENTION CENTER
CONNECT LEADERSHIP LABS
ADVOCACY IN ACTION: THE GLASS TANK
Discover how to advocate for your ideas effectively by engaging in a “Glass Tank” collaborative activity. Explore essential advocacy tools to gain the practical skills and knowledge to communicate your ideas effectively.
■ Tennessee Association Officer Team W209AB
BUSINESS BATTLE ROYALE
Welcome to the Business Battle Royale–a fast-paced, highenergy game show where teams battle it out in creative challenges, business trivia and quick-thinking activities. Whether you’re solving puzzles, creating a pitch or racing against the clock to win points, this is your chance to sharpen your leadership skills, flex your business savvy and have a blast with fellow DECA members.
■ New Jersey Association Officer Team W211
FAST AND FURIOUS MARKETING: SPEED UP YOUR SOCIAL MEDIA SKILLS
Buckle up for a high-speed journey through the world of social media marketing! Discover essential strategies and tools to keep up with the rapidly changing digital landscape. Learn to respond to emerging trends, create lightning-speed engaging content and master platform algorithms. Rev up your skills and accelerate your social media success.
■ Georgia Association Officer Team W205
FRIDAY 8:00 PM
LEADERSHIP XP: POWER UP & LEAD
Level up your leadership by combining real-world business scenarios with a gaming twist! You’ll face thrilling challenges that simulate high-pressure business situations, from handling conflicts to managing tight deadlines and making decisions on the fly. Every scenario is crafted to test and sharpen your leadership abilities, with each move earning you points as you unlock new skills and climb the leaderboard.
■ Rhode Island Association Officer Team W201
MARKET NONSENSE
DECA members should be prepared to market absolutely anything! Put your skills to the test by creating advertising campaigns for some very non-traditional businesses. Tap into your creative side and have some fun with your design team.
■ Massachusetts Association Officer Team W209DEF
MISSION POSSIBLE: MASTER TEAM COMMUNICATION
In this high-energy session, teams will dive into the dynamics of company management. Through fast-paced missions, create a product while honing essential communication skills needed to lead and collaborate effectively.
■ Kansas Association Officer Team W210
MIRROR, MIRROR
Learn to identify and harness individual strengths to create highly efficient teams. Discover how to create effective teams by knowing your strengths.
■ Michigan Association Officer Team W208
CHARLOTTE CONVENTION CENTER
With great momentum, tremendous opportunity, and a dynamic new leader, the Barney School of Business stands ready to build upon the success of new and in-demand academic programs, impactful industry partnerships, and a focus on holistic student success. Dean Aarti Ivanic notes that students—at all levels— are always at the core of her strategic decisions. At the University of Hartford , we
OPENING SESSION
DR. LAYMON HICKS
From troubled youth to graduating high school with a 4.0 GPA and obtaining a doctorate by the age of 29, Dr. Laymon Hicks’ story is moving, his words are empowering, and his message is practical.
Dr. Hicks shares stories of his troubled teen years where he was surrounded by drama and battled feelings of abandonment. He was lured by peers into becoming a bully, leading to his ultimate expulsion from the National Honor Society and his descent into depression.
He then shares that the real motivation comes from within. From wanting more. From needing to do better. From believing you deserve better.
SATURDAY 8:00 AM
WESTIN CHARLOTTE GRAND BALLROOM
COMPETITIVE EXCELLENCE EXPERIENCE
Become the ultimate competitor in a DECA Marketing Communications Series role-play. At your assigned time, report to the WESTIN CHARLOTTE GRAND BALLROOM to prepare for a role-play. The top performers will be recognized with medallions on stage during Sunday’s Closing Session. DECA members who participate will receive credit toward their quest to become the #UltimateDECAMember.
COLLEGE LEARNING LABS
COLLEGE MATTERS
Success in college isn’t simply about academic skills. Gain the knowledge you need for a successful freshman year by avoiding common pitfalls such as overworking, poor decisionmaking, isolation and more.
■ Matt Meuleners, Executive Trainer | FOCUS Training W209DEF
COLLEGE SUCCESS 101
Discover how to navigate college life and find success in your college or university. Learn first-hand from college administrators and recent graduates how to make the most of your four years.
■ Arizona State University, W.P. Carey School of Business
■ Niagara University College of Hospitality, Sport, and Tourism Management
■ University of Texas Naveen Jindal School of Management W201
FINDING THE RIGHT FIT
Discover the tools you need to choose the college or university that best meets your needs, interests and abilities.
■ George Mason University, Costello School of Business
■ Saunders College of Business, RIT
■ Savannah College of Art and Design (SCAD) W205
FIRST YEAR FORWARD: PERSPECTIVES FROM CURRENT COLLEGE STUDENTS
Get real insights about college life from current college students who share their fresh perspectives on the transition to college life, including the victories, challenges and surprising revelations they wish they’d known as high school seniors.
■ Eric Bedrosian | Butler University
■ Hayden Edmundson | North Carolina State University
■ Sarah Sonny | Florida Gulf Coast University W211
8:00 AM
MAKING THE MOST OF COLLEGE
There are many experiential opportunities in college, including study abroad programs, major projects and internships. Learn the benefits of taking advantage of these opportunities and how they can translate into career success.
■ Belmont University
■ IE University
■ University of Hartford, Barney School of Business
■ University of Michigan, Ross School of Business W208
PREPARING FOR COLLEGE
Learn the steps to discovering the right college for you! This session focuses on becoming strategic about the college search and selection process, staying organized and understanding that deciding where to apply involves both your head and your heart.
■ Fashion Institute of Technology, FIT
■ Golisano Institute
■ Indiana University Kelley School of Business
■ Virginia Commonwealth University, School of Business W209AB
CHARLOTTE CONVENTION CENTER
COLLEGE OF HOSPITALITY, RETAIL AND SPORT MANAGEMENT
We empower passionate students with innovative curriculum, experiential learning and global partnerships, preparing them to lead the world’s most vibrant industries that connect cultures, inspire adventure and enrich lives.
CAREER LEARNING LABS
EAT MOR CHICKIN’®
With all the risk involved in starting your own business, you can’t be a chicken – unless you’re Chick-fil-A! Visit with a franchisee of Chick-fil-A and Atlanta Support Center representatives to learn about the history of Chick-fil-A, the franchise agreement, operations and local opportunities to get involved.
■ Sarah Mount, Talent Pipelines Project Lead | Chick-fil-A, Inc. W209AB
INSPIRATION AND SUPPORT TO START YOUR BUSINESS!
Business professionals and business owners working in the space of entrepreneurship will discuss some of the many resources available to help aspiring and current entrepreneurs start and grow their business. Different types of markets will be discussed to broaden the way you think about sources of revenue and where to find support.
■ Aregnaz Mooradian, Deputy District Director | U.S. Small Business Administration (SBA)
■ SBA Partner Panelists
W208
INSURE YOUR FUTURE: UNLOCK A CAREER THAT PAYS TO PROTECT
From hospitals to amusement parks, malls, concert venues, restaurants and luxury cars – insurance touches every aspect of our lives! Join us as we explore the unique career paths across the insurance industry. Whether you’re interested in data analytics, marketing and sales, business management, or technology, there’s a spot for you in the world of insurance!
■ Whitnee Dillard, Executive Director | National Invest Program W205
SPEAK UP!
Effective communication is the glue that holds a team together. Leaders can use these skills to guide and inspire. Learn how to improve your presentation and public speaking skills and practice these skills in a welcoming environment.
■ Matt Meuleners, Executive Trainer | FOCUS Training W209DEF
TEACH DECA
Do you think your DECA advisor is cool? Have you ever thought that one day you may want to be a DECA advisor? Two DECA alumni will share their “why” and “how” they became DECA advisors — a career where teachers prepare students for the real world, teach what they love, make a difference in their community, and make a lifelong impact on their students.
■ Stephanie Grimes, Charles B. Aycock High School, NC
■ Ashley Shabo, Corinth Holders High School, NC W201
THE QUEEN CITY: DESTINATION MARKETING
Did you know there are organizations dedicated to promoting and marketing travel, tourism and hospitality for local destinations? These destination marketing organizations (DMOs) are responsible for driving business to local attractions, accommodations, restaurants and more, while also attracting conferences and events. Learn how Charlotte does this for the Queen City.
■ Charlotte Regional Visitors Authority (CRVA) W211
CHARLOTTE CONVENTION CENTER
We know you have talents, passions and a purpose that is all your own. We’re not here to tell you who to be; we’re here to ask what a life full of meaning looks like for you — then help you get there.
Welcome to Belmont, a private Christian university in Nashville, Tennessee. Here, you’ll find a dynamic environment (hello, Music City!), hands-on learning experiences and a community that’s always cheering you on. Because in case you don’t know: your dreams are incredible — they just need the right place to take off.
190+ Fields of Study
• Architecture
• Art
• Design
• Business
• Entrepreneurship
• Health Sciences
• Law
• Liberal Arts
• Music
• Music Business
• Nursing
• Pharmacy
• Sciences & Mathematics
CAREER LEARNING LABS
BE A FIRST ROUND PICK FOR A JOB IN SPORTS MARKETING
The global sports industry is projected to exceed $650 billion by 2028, reflecting its growing demand. As a result, entrylevel positions in sports marketing are among the most competitive, with hundreds of candidates vying for each role. Discover the wide range of career opportunities in the sports industry, and learn the top five strategies to stand out and position yourself for success.
■ Cameron Wagner, Chief Client Officer | Elevate Sports Ventures W205
FROM SENTIMENT TO SUCCESS: THE POWER OF STRATEGIC ADVERTISING
Discover how a major financial institution shapes its public image through strategic advertising. Learn the secrets behind crafting campaigns that boost brand sentiment and favorability. Learn how data, creativity and media strategy combine to create impactful ads that resonate with audiences and build lasting positive impressions.
■ Kim Grant, Senior Vice President, Media Planning & Execution | Bank of America W208
HIVE MENTALITY
Discover how the Charlotte Hornets implement marketing strategies and campaigns to create buzz and drive fan loyalty. Hive Mentality, this year’s campaign, is designed to be inspirational and uniting, inviting the city and fans across the Carolinas and beyond to understand and rally around the team’s renewed energy, mindset and bold vision for the future.
■ Mandy Smith Stafford, Director of Marketing | Hornets Sports and Entertainment W201
NETWORKING LIKE A PRO
More than 70% of all jobs are found through networking. Knowing how to network effectively can benefit students in jobs, college and competition. Learn the tools needed to grow and maintain your network.
■ Matt Meuleners, Executive Trainer | FOCUS Training W209DEF
10:00 AM
PUT YOUR DECA EXPERIENCE TO WORK
Learn successful tips and strategies from a panel of DECA alumni on how to leverage your DECA experience to land your dream internship or start your career.
■ North Carolina DECA Alumni W209AB
THE POWER OF TRAVEL
With the most powerful hotel portfolio in the industry and more than 30 leading brands, Marriott International strives to deliver the best experiences, build the most loyal members and to be in more places. Learn about Marriott’s core values and how the #1 leader in hospitality worldwide is growing forward by putting people first, recruiting top talent, leading a digital transformation and focusing on sustainability and social impact.
■ Abigail Gravgaard, Complex Director of Sales and Marketing | The Westin Charlotte and Charlotte Marriott City Center
■ Erik Greene, Complex Director of Sales | The Westin Charlotte and Charlotte Marriott City Center W211
CHARLOTTE CONVENTION CENTER
Your Passport to Career Success
Paid co-op positions, study abroad, student clubs, industry conferences and careers take Saunders hospitality students around the world.
Recent Co-op Placements for RIT Hospitality & Tourism Management Students
Jovan English Store Operations Intern Wegmans Food Markets Rochester, NY
Lauren Ehinger Event Planning Intern Parties A’ La Carte Largo, FL
Four Seasons Resort Hualalai Kailua-Kona, Hawaii
Additional Recent Co-op Placements
Amistat Beach Hostel Barcelona
Aspen Meadows Resort
Caesars Palace
Casper Horseheads Baseball Club
Constellation Brands
The Hershey Company
Honda R&D Americas Hotel Plaza Athenee Marriott International PGA Championship Park Hyatt Shanghai Walt Disney World
Hospitality Rotation Spend one semester at RIT’s global campus in Croatia and study hospitality and management on the Mediterranean coast.
Linden W. Pohland Staff Accountant
CAREER LEARNING LABS
A SOCIAL MEDIA MASTERCLASS FOR ENTREPRENEURS AND MARKETERS
Get equipped with the essential tools and strategies to elevate your brand or business on social media. Discover how to create engaging content, build a strong online presence, and connect with your target audience. Use social media knowledge and apply practical skills and valuable insights to enhance your career prospects and entrepreneurial endeavors.
■ Sarah Norales, Owner/Digital Marketing Consultant | Express My Media
■ Kristy Menaker, Marketing Manager | Express My Media W211
LEARN, LEAD, SUCCEED
Army ROTC is the U.S.’s foremost leadership, education and training program, awarding more college scholarships than any other institution in the U.S. If you’re looking for a transformative experience that will provide you with leadership skills that will set you apart, learn about the Army ROTC.
■ United States Army Cadet Command (Army ROTC) W201
NIL-ATHLETE CONTENT CREATION
Transform your social media presence into a powerful NameImage-Likeness asset with proven strategies from industry expert Sam Green. Learn how student-athletes can create engaging content that drives real results—without sacrificing time for sports or academics.
■ Sam Green W208
RAISING CANE’S RAISING STANDARDS
During an interactive panel discussion with leaders from Raising Cane’s, find out what it takes to pursue a career helping to lead one of the fastest growing and most successful restaurant companies in the U.S. today. This panel will feature several leaders from the restaurant support office and field support teams, which work to help restaurants execute at the highest level for every customer.
■ Raising Cane’s Leaders W209AB
SHARPEN THE SAW
Learning to focus on what matters most allows DECA leaders to concentrate their efforts and maximize positive outcomes. Discover how to prioritize and manage your time in ways that will improve your ability to achieve short-term and long-term goals.
■ Matt Meuleners, Executive Trainer | FOCUS Training W209DEF
SPORTS AND ENTERTAINMENT ON A GLOBAL STAGE
Learn how the largest production house in the United States with a massive global presence tells the stories of major sports leagues including the NFL, MLB, MLS, as well as leading entertainment studios such as Netflix, Disney, and Comcast. Discover how to work in the world of international business while being mindful of cultural norms while maintaining brand integrity.
■ Christian Wityk, Director of Global Sports and Entertainment | Encore Global W205
CHARLOTTE CONVENTION CENTER
CHAPTER
LEARNING LABS
ENGAGE WITH MDA
Muscular Dystrophy Association (MDA) is the number one volunteer health organization in the United States for people living with muscular dystrophy, ALS and related neuromuscular diseases. MDA’s mission is to empower the people they serve to live longer, more independent lives. Explore the various ways you can engage with MDA, including cause raising, volunteering and participating in the Disability Is Diversity Challenge.
■ Tawny Saunders, Director, National Service Partners | Muscular Dystrophy Association W201
HUMAN MACHINE
Working well with a diverse team allows individual members to achieve more than they could have working alone, thus achieving synergy! Test your ability to quickly develop an idea, turn it into a product, pitch it and test your brand against others in the room. This engaging session will prepare DECA members to improve and promote their chapter’s brand within their schools and communities while working with a diverse team.
■ Matt Meuleners, Executive Trainer | FOCUS Training W209DEF
MARKETING TO MEMBERS
With the power of social media, it’s easier than ever to communicate with your chapter and community! Join DECA’s #BeTheOne Social Media Team for the ultimate guide on uplifting your chapter’s media presence through social media trends and short-form videos.
■ DECA Social Media Team W209AB
SATURDAY 1:00 PM
OPPORTUNITIES WITH THE AMERICAN RED CROSS
Looking for a chapter community service project? Blood donations are down nationwide. As the donor population ages, the American Red Cross needs to engage and encourage today’s youth to become blood donors. Learn how the American Red Cross runs primarily on volunteers and how they are looking for sustainable and long-term solutions to fill the gap in volunteer needs in the community.
■ Bryana Renner, National Partnership Manager | American Red Cross W208
SOCIAL IMPACT LEADER OF TOMORROW CHALLENGE
Transform your passion for social impact into actionable fundraising strategies and learn more about the Social Impact Leader of Tomorrow Challenge. Learn how to design and execute meaningful fundraising campaigns that combine creativity, social media engagement and missiondriven messaging to support pediatric cancer research and treatment.
■ Tawni Morrison, Development Coordinator | National Pediatric Cancer Foundation W205
THE POWER OF COLLEGIATE DECA
DECA does not have to end after high school. In fact, your journey with DECA has only just begun! Explore the exciting opportunities that await when you take DECA to the next level in college. Discover the professional and career benefits this division offers, all while continuing to embrace the entrepreneurial spirit.
■ Eric Bedrosian | Collegiate DECA President W211
CHARLOTTE CONVENTION CENTER
Learn business by doing business.
The top-5 ranked Michigan Ross BBA program provides unparalleled opportunities for you to start, advise, invest in, and lead real-world businesses. Develop a stock pitch for a venture fund or reimagine what sustainability can look like on campus — these are real examples of what it means to learn business by doing business. This is where you prepare to make an impact in business and beyond.
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COMPETE LEARNING LABS
COMPETITIVE EXCELLENCE
Learn to use a competitive excellence system through interactive lectures and simulated competition to illuminate the keys to success in testing, judge interaction, prep time and case study analysis.
■ Matt Meuleners, Executive Trainer | FOCUS Training W209DEF
DECALAND
Ready to sweeten your test-prep? Dive into DECAland, where players navigate the game board starting at Power Trip Plaza and ending at the DECA Glass Palace. Answer DECA test questions from each of the cluster exam categories as you travel through the Marketing Mountains, Business Administration Nation, Finance Forest, the EntrepreneurShip, and the Tourism Tundra! Find out how to play, the tools you need and the game variations that will best set you and your chapter up for success.
■ Tolland DECA | Tolland, CT W205
HOW TO DRESS FOR SUCCESS
Men’s Wearhouse helps people prepare for job interviews and interviews applicants for open positions in their stores. Learn how Men’s Wearhouse has combined that knowledge with customer input to create this training to provide tips that will help make you a top candidate during any interview process.
■ Sonny Gur, Regional Manager | Men’s Wearhouse W201
ROCK THE ROLE-PLAY
Do you know how to be EPIC in your role-play? Learn some quick ideas to give a rockstar performance from an advisor who’s had winners at ICDC for the last 20 years!
■ Dr. CarolLynn Nute
W208
THE JUDGES SAY!
Ever wonder, “What is the judge looking for in a presentation?” Now’s your chance to hear from business professionals who have judged at multiple DECA competitions and discover their expectations of what DECA members should do when participating in role-play events or presenting written events.
■ Panel of DECA Volunteer Judges W209AB
WOW WITH YOUR WRITTEN EVENTS
Need help with your written event? Gain the skills necessary to succeed in your DECA competitive events. Learn tips and steps for a dynamic written presentation for judges.
■ Kim Edwards | Myers Park High School, NC W211
CHARLOTTE
Art and Design of the State University of New
Business programs ranging from Production Management to Advertising and Marketing Communications to Entrepreneurship for the Fashion and Design Industries
Nearly 50 programs to select from, blended with a rigorous liberal arts foundation, real-world curriculum, and career-based internships
Live on campus and study in the heart of New York City
Choose from 60+ student clubs and a wide range of athletics
Join a community that fosters collaboration, a global perspective, and innovation
BONUS LEARNING LABS
BRAND CHEMISTRY: IGNITE YOUR PERSONAL BRAND
Unleash your potential and transform your personal brand in this workshop where sparks fly and connections forge. Brands such as Nike and individuals like Taylor Swift prove the significance of personal branding and marketing. Take the first step in creating your personal brand elevator pitch. Network with members in a DECA speed branding activity that is sure to ignite your brand chemistry, leaving others wonderstruck.
■ Sarah Sonny | High School Division President W211
CHIT-CHAT CHAMPIONS!
Discover the power of innovative communication in this dynamic team-building workshop. By the end, you will have learned what communication really means and how to effectively communicate in a team, even in tricky situations. Who will walk away as the Chit-Chat Champion?
■ Amelia Greathouse | Southern Region Vice President W209AB
CREATING COHESION AMONG TEAMMATES
Learn various teamwork techniques and apply them through a series of activities focused on addressing inclusivity, strengths, opportunities for improvement and conflict resolution.
■ Natalya Ocana | Western Region Vice President W201
FROM ANXIETY TO ACHIEVEMENT: A ROTATING DIALOGUE ABOUT BUSINESS AND LIFE
From early-stage leadership anxiety to imposter syndrome, navigate the challenges of stress, anxiety and pressure in DECA and beyond. Come prepared for open dialogue and discussion rooted in the vulnerable moments of our lives that ultimately allow us to be better students, individuals and leaders.
■ Eric Bedrosian | Collegiate DECA President W209DEF
HOT SEAT HUSTLE
Understand the critical importance of quick thinking and adaptability in DECA and the business world, especially when things don’t go as planned. Responding to unexpected challenges can be daunting; hence, it is crucial to develop the ability to think on your feet and go with the flow. Learn practical strategies to stay calm under pressure, embrace change and maintain flexibility in dynamic environments. Gain a deeper understanding of the skills needed to handle any situation with confidence and ease, which will develop more resilience and effectiveness in your leadership roles.
■ Fatimah Naraghi | Central Region Vice President W205
SNAP OUT OF IT: HOW TO UNLEASH YOUR SELF-WORTH
Certain characteristics are critical to ensuring you serve people to the best of your ability as a leader. Everyone can lead, but that potential may be locked away. We will discuss what it takes to be confident in your work and how to effectively solve problems for your future. Unlock your leadership potential and cultivate the confidence needed to make a lasting impact.
■ Suraj Patel | North Atlantic Vice President W208
Niagara University’s College of Hospitality, Sport, and Tourism Management
Niagara University’s College of Hospitality, Sport, and Tourism Management provides students with ample resources to be successful within their major, including regular academic advisement, career counseling, and networking opportunities with notable alumni and industry leaders.
Hotel and Restaurant Management
The hotel and restaurant management degree program at Niagara University prepares students for management careers in the global hospitality industry at premier resorts, hotels, clubs, and foodservice establishments.
Sport and Recreation Management
A degree in sport and recreation management at Niagara University prepares students for leadership positions in the many sectors of this exciting and evolving industry.
Tourism and Event Management
Tourism allows visitors to learn, discover, experience, and enjoy culture. The tourism and event degree program at Niagara University prepares students for management careers facilitating these experiences and understanding the leadership needs of the industry.
BACHELOR OF SCIENCE IN
BACHELOR OF SCIENCE IN
BACHELOR OF SCIENCE IN
ADVISOR
PROFESSIONAL LEARNING
SATURDAY
8:00 AM
BE THE ONE WITH DECA
Learn about DECA’s strategic initiatives, program innovations, and vision for continuing to support DECA advisors while equipping learners to be ready for the modern workforce.
■ Frank Peterson, CAE, Executive Director | DECA Inc.
■ Christopher Young, CAE, Chief Program Officer | DECA Inc. W210
9:00 AM
ADOBE EXPRESS FOR EDUCATION AND DECA
Get an overview of Adobe Express and discover how DECA advisors may use this free tool to equip next-generation learners with AI literacy, content creation and digital marketing skills to thrive in the modern workforce. Explore opportunities to use Adobe Express with DECA, including how to build your chapter’s brand strategy, elevate Integrated Marketing Campaigns and engage students in two challenges.
■ Christopher Fleming | Adobe Certified Educator W210
10:00 AM
COMPETITIVE EXCELLENCE: TOOLS IN THE TOOLBOX
Do you have members who make it to an association conference or ICDC but never hit the stage (much less get that coveted glass)? Learn some wisdom from a retired DECA advisor who had finalists (AND some glass) for 20 consecutive years. Discover how “Tools in the Toolbox” can help you and your students win!
■ Dr. CarolLynn Nute W210
12:00 PM
GO FOR THE GOLD
Starting a School-based Enterprise (SBE) and earning gold certification may seem daunting, but it doesn’t have to be. Learn from a seasoned professional who started and successfully operated two SBEs in two different schools. Gain “gold” nuggets of information including how to get started, how to get students involved, teachable moments and getting gold certified.
■ Dr. CarolLynn Nute W210
1:00
PM
CONNECTING WITH LOCAL BUSINESS PARTNERS
Business partners can play a crucial role in the success of your chapter. Learn how to develop a local business network that can provide insight into industry trends, provide career guidance and help prepare members for competition. They can also be resources for work-based learning, employment, internships, mentoring—and more!
■ Sarah Cozewith, Chief Partnership Officer | DECA Inc. W210
1:45 PM
COMPETITIVE EVENTS FEEDBACK FORUM
Join members of DECA’s Competitive Events Taskforce for an in-depth discussion on assessment in DECA’s Competitive Events Program. Provide feedback on what should be assessed, how it should be assessed and what outcomes are most important for our student members.
■ DECA’s Competitive Events Taskforce W210
As a DECA leader, YOU can make a real impact! Join forces with the American Red Cross and mobilize your chapter to host lifesaving blood drives, advocate for donations, and inspire your community! It's time to lead with purpose and you can get involved by hosting a blood drive or volunteering with the Red Cross.
Schedule your appointment today! RedCrossBlood.org | 1-800-RED CROSS | Blood Donor App
EXHIBITS COLLEGES + CAREERS
EXHIBITS
COLLEGES + CAREERS
SATURDAY 7:30 PM
DECA AFTER DARK
NASCAR HALL OF FAME
Explore the legacies of the legends of NASCAR while immersing yourself in the excitement, passion and history of NASCAR through ever-evolving exhibits and interactive experiences.
The NASCAR Hall of Fame is filled with classic and present-day cars as well as interactive experiences, realistic racing simulators, highlights of your favorite drivers’ most electrifying moments and so much more. The history and passion of NASCAR comes alive through dynamic exhibits and stories from legends who embody NASCAR’s most memorable moments. A visit to the NASCAR Hall of Fame is sure to deliver an unforgettable experience. Join us for this special event included with your conference registration anytime from 7:30 p.m. to 10:30 p.m.
NASCAR HALL OF FAME
Minimize Your Stress Maximize Your College
Acceptances
College admissions is evolving, and to keep up with the necessary steps to enhance your college acceptance chances and reduce stress, enroll in Method Learning's College Prep program. This program will help you prepare for the ACT/SAT, college applications, and financial aid/scholarships.
Test Prep for ACT/SAT
Increase your ACT/SAT scores with Method’s self-paced courses that offer in-depth explanations, example problems videos, diagnostics, and quizzes
College Applications
Create exceptional college application materials by enhancing your college resume, essay, and supplementary writings.
Create a strategy to fund your college education by exploring financial aid and scholarship options. Visit our FREE resources, such as expert-led webinars and helpful newsletters.
Financial Aid/ Scholarships
CLOSING SESSION
JUAN BENDAÑA
Juan Bendaña is an internationally recognized speaker, author and DJ. He is the founder of The 100 Day Playbook, a guided journal that helps students build better habits, boost productivity and optimize their life.
After starting his first company at 20, he dedicated his work to finding the answers when it comes to building and sustaining confidence. His ground-breaking work has transformed organizations from the inside out and has become a go-to resource for teams globally. He uses the art of storytelling, interactive activities and humor to create an unforgettable experience.
Juan brings a decade of experience on stage presenting to category leading companies such as Disney, American Express, Sony Pictures and Zillow.
CONFERENCE INFORMATION
Welcome to the Ultimate DECA Power Trip! More than 2,700 DECA members, advisors, alumni and corporate professionals are participating in this year’s conference. The following will help ensure a quality experience.
CONFERENCE HEADQUARTERS
Charlotte Convention Center: W204
NAME BADGES
Your name badge is your all-access pass to all conference events. Please wear it at all times during the conference. Lost badges may only be replaced by chapter advisors at conference headquarters.
DRESS CODE AND CODE OF CONDUCT
All delegates should adhere to the dress code and code of conduct for the duration of the conference. DECA prides itself on the professional behavior and dress of its members.
PROFESSIONALISM
All delegates are expected to show courtesy and respect to all workshop speakers, presenters, exhibitors and conference staff. Please be prompt to arrive and stay for the duration of the workshops and general sessions. Please only use cell phones to engage in social media activities relevant to the workshop. If a workshop is full, please select another option.
HOTEL ETIQUETTE
Please keep your room in an orderly fashion during the conference so hotel staff can service all rooms. It is appreciated to tip housekeeping $5 per day. Split the tip with your roommates. If you have excess trash, please ask for additional trash bags from the front desk. Rooms left with damage will be reported to conference staff and the local school will be responsible for damages.
DRESS CODE
ELEVATORS
Please be mindful that the elevators will be in high demand throughout the conference. Please do not delay the elevators. Allow people leaving elevators to get out before you board. Please use common sense, and do not overload elevators.
CURFEW
Curfew is 11:30 p.m. each night. All delegates must be in their designated rooms with the doors locked and noise kept to a minimum. Room service and deliveries are not allowed after curfew.
MEDICAL ASSISTANCE AND EMERGENCIES
In the event where medical attention is required, contact the front desk of the hotel as well as your chapter advisor, chaperone or conference staff member. Medical consent forms should be in the possession of each chapter advisor. If it is an emergency, call 911.
GRATUITIES
When dining, please consider these guidelines for gratuities: 15% of bill for good service and 20% of bill for exceptional service.
VALUABLES
Please use caution when carrying cash or leaving personal items unattended. DECA Inc. is not liable for lost or stolen items.
CHECK-OUT
Hotel check-out is 11:00 a.m.
Business representatives, press personnel, hotel staff and guests will be seeing DECA’s finest members—let’s be sure to show them a professional business image.
BUSINESS ATTIRE
OPENING SESSION + WORKSHOPS
• Business suit or sport coat or blazer (blazer optional)
• Dress slacks, dress skirt or business dress
• Collared dress shirt, dress blouse or dress sweater
• Dress shoes
• Necktie/scarf (optional)
CLOSING SESSION
Participants may wear jeans, conference shirts and athletic shoes, or business casual attire.
CASUAL ATTIRE
DECA AFTER DARK + FREE TIME
Neat casual clothing is acceptable. Shoes must be worn.
UNACCEPTABLE ATTIRE
The following are unacceptable during any DECA activities: skin-tight or revealing clothing, athletic clothing, midriff-baring clothing, swim-wear (unless swimming) and clothing with printing that is suggestive, obscene or promotes illegal activities.
NON-DISCRIMINATION POLICY
DECA Inc. is committed to creating and maintaining a healthy and respectful environment for all of our emerging leaders and entrepreneurs. Our philosophy is to ensure all members, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, or socio-economic status are treated equally and respectfully. Any behavior in the form of discrimination, harassment or bullying will not be tolerated. It is the responsibility of all members to uphold and contribute to this climate.
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Nathan Consalvo, BS Management/Supply Chain Management
CHARLOTTE DOWNTOWN
AC Hotel Charlotte City Center
220 E Trade Street
Charlotte, NC 28202
DoubleTree by Hilton
Charlotte City Center
230 North College Street
Charlotte, NC 28202
Charlotte Marriott City Center
100 W Trade Street
Charlotte, NC 28202
Element Charlotte Uptown
650 S Caldwell Street
Charlotte, NC 28202
Home2 Suites by Hilton Charlotte Uptown
610 S Caldwell Street
Charlotte, NC 28202
Omni Charlotte
132 E Trade Street
Charlotte, NC 28202
Westin Charlotte
601 South College Street
Charlotte, NC 28202
CHARLOTTE CONVENTION CENTER
EXHIBIT LEVEL
Opening Session Closing Session
WESTIN CHARLOTTE
LEVEL 2
CHARLOTTE CONVENTION CENTER
LEVEL 2
Adobe Make + Take College + Career Exhibits Conference Headquarters Food Court Learning Labs Shop DECA
FOOD COURT
Bojangles Famous Chicken Buon Cibo Einstein Bros. Bagels Starbucks (concourse level)
January 29-February 2, 2025 Orlando, FL
April 26-29, 2025 Orlando, FL
deca.org/icdc
July 9-11, 2025 Phoenix, AZ deca.org/els
November 21-23, 2025 Arlington, VA deca.org/power
