DECA ICDC 2025 Program by DECA Inc.

GREETINGS FROM THE EXECUTIVE DIRECTOR

Welcome to DECA’s 79th International Career Development Conference, the global event that celebrates the culmination of your achievements and fuels your journey as an emerging leader and entrepreneur in marketing, finance, hospitality and management.

DECA members, advisors and business partners accepted our challenge to #BeTheOne this year by setting ambitious goals for membership, engagement and community involvement. Our innovative educational programs continue to attract the attention of students and teachers around the globe as we celebrate a record year of more than 293,000 members in 4,200 chapters. Not only has membership soared, but engagement in DECA’s Comprehensive Learning Program also reached record levels. We thank our chartered association advisors, chapter advisors and student leaders who have championed stellar participation in DECA’s Chapter Campaigns, Corporate Challenges, Educational Conferences, Emerging Leader Series, School-based Enterprises, and Competitive Events Program — with more than 175,000 members participating.

The support of our business partners continues to expand, reinforcing DECA’s important role in workforce development. For the first time in DECA’s history, all 60 competitive events are sponsored at ICDC thanks to the support of our business partners.

Finally, be extremely proud that you are one of the 25,000 attendees participating in the largest-ever DECA International Career Development Conference. As an ICDC qualifier, you have worked all year to join the best of the best on DECA’s biggest stage. Engage with fellow DECA members and partners during #DECAICDC in Orlando, a living classroom for marketing, hospitality, finance, management and entrepreneurship.

Our achievement as the premier Career and Technical Student Organization would not be possible without our members, advisors and business partners. Congratulations on your accomplishments this year. We can’t wait for you to continue to Be The One to make an impact at #DECAICDC!

FRANK PETERSON, CAE DECA Inc. Executive Director

GREETINGS FROM YOUR EXECUTIVE OFFICERS

Welcome to the DECA International Career Development Conference in Orlando!

We are thrilled to welcome more than 25,000 members and advisors to the largest ICDC to date in the Theme Park Capital of the World. Here, you’ll have the opportunity to Be the One and celebrate the culmination of an incredible year with DECA.

This week, you’ll compete among the greatest, sharpen your leadership skills, and connect with a global network of like-minded peers. Whether you’re striving for DECA Glass in your competitive event, growing through the Emerging Leader Series, or discovering new career and college opportunities, this conference is designed to challenge and inspire you.

Visit the College and Career Exhibits, where you’ll have the opportunity to engage with industry professionals and connect with colleges and employers. This is your chance to gain real-world insights and build relationships that will support your future success.

Take time to embrace the energy of DECA ICDC and explore everything that Orlando has to offer. Make the most of this experience, push yourself to new heights, forge friendships, and take pride in how far you’ve come. As you embark on this journey, remember that every challenge is an opportunity to grow, every connection is a step toward success, and every moment is a chance to make a difference. Share your conference experience by using #DECAICDC and get ready to step up, stand out, and Be the One!

FATIMAH

NATALYA

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

The DECA International Career Development Conference (ICDC) is the culmination of the DECA year. More than 25,000 high school students, teacher-advisors, business professionals and alumni gather for several days of DECA excitement.

DECA members demonstrate their college and career-ready knowledge and skills by participating in DECA’s industry-validated Competitive Events Program, aligned with Career Clusters, National Curriculum Standards and 21st Century Skills in the areas of marketing, finance, hospitality, management and entrepreneurship. These members have qualified to attend based on superior performance at the district and association levels. More than 1,000 business professionals serve as expert judges to evaluate DECA members’ mastery of these concepts.

In addition, thousands of members participate in DECA’s Emerging Leader Series, which helps them attain 21st Century Skills in the areas of collaboration and teamwork, communication, critical thinking and problem solving and creativity. One highlight is the involvement of executive mentors who provide college and career advice.

Thousands of DECA advisors and educators participate in administering DECA’s Competitive Events Program and Emerging Leader Series, while also participating in professional learning activities.

CLASSROOM CONNECTION

DECA’s International Career Development Conference supports educational initiatives.

• Career Clusters®

• National Curriculum Standards

• 21st Century Skills

• Project-based Learning

• Personal Financial Literacy

INTERNATIONAL CAREER DEVELOPMENT CONFERENCE

FRIDAY, APRIL 25

8:00 AM – 9:00 PM Headquarters + Attraction Ticket Booth W206

8:00 AM – 9:00 PM Shop DECA + Blazer Shop WB Lobby Reg Concourse

5:00 PM – 6:00 PM

6:30 PM

Chartered Association Advisor Check-in Chapter advisors register with their chartered association advisor at their assigned hotel W310A

Chartered Association Advisor Dinner by invitation only Sponsored by NRF Foundation Rise Up W309

SATURDAY, APRIL 26

7:00 AM – 9:30 PM Headquarters + Attraction Ticket Booth W206

7:00 AM – 9:30 PM Shop DECA + Blazer Shop WB Lobby Reg Concourse

8:00 AM – 5:00 PM DECA Day in the Parks Advance ticket purchase required

9:00 AM Event Directors’ Briefing Sponsored by MBA Research W221

9:30 AM Executive Officer Candidate Orientation + Interviews W310A

1:00 PM – 5:00 PM Exhibit Booth Set-up WD1

5:00 PM Parade of Chartered Associations Rehearsal WA1-WB1

6:00 PM National Advisory Board + Executive Mentor Reception by invitation only W309

8:30 PM Grand Opening Session WA1-WB1

12:30 AM Curfew Chapters and chartered associations may set earlier curfew times Assigned Hotel

SUNDAY, APRIL 27

7:00 AM – 5:00 PM Headquarters + Attraction Ticket Booth W206

7:00 AM – 5:00 PM Shop DECA + Blazer Shop WB Lobby Reg Concourse

7:30 AM Judge Check-in West C Lobby

8:00 AM – 11:30 AM School-based Enterprise Academy | Retail Operations Sponsored by Nestle | See page 35 W314 + W315 + W414

8:00 AM – 3:30 PM Emerging Leader Series See page 37 OCCC

8:00 AM – 4:00 PM College + Career Exhibits Advisors only from 8:00 AM - 9:00 AM WD1

8:00 AM – 5:00 PM Competitive Event Testing Principles of Business Administration Events, Personal Financial Literacy, Team Decision Making Events, Individual Series Events, Integrated Marketing Campaign Events, Professional Selling and Consulting Events | See pages 15, 17, 19, 29, 31 WB2-WB3 + Valencia

8:00 AM – 5:00 PM

Competitive Event Preliminary Competition Business Operations Research Events, Project Management Events, Entrepreneurship Written Events, Stock Market Game | See pages 21, 23, 25, 27 WD2

9:00 AM Virtual Business Challenge Participants’ Briefing Valencia A

9:00 AM – 4:00 PM Advisor Professional Learning Series See page 39 W221

9:30 AM Executive Mentor Check-in W309

10:00 AM – 4:00 PM Virtual Business Challenge Competition WD1

12:00 PM MDA Fundraising Recognition Luncheon Sponsored by the Muscular Dystrophy Association | by invitation only W309

12:30 PM – 4:00 PM School-based Enterprise Academy | Food Operations Sponsored by Nestle | See page 35 W314 + W315 + W414

4:00 PM Voting Delegates’ Briefing + Candidate Campaign Sessions W311

12:30 AM Curfew Chapters and chartered associations may set earlier curfew times Assigned Hotel

MONDAY, APRIL 28

7:00 AM – 5:00 PM Headquarters + Attraction Ticket Booth W206

7:00 AM – 5:00 PM Shop DECA WB Lobby Reg Concourse

7:30 AM Judge Check-in West C Lobby

8:00 AM – 4:00 PM College + Career Exhibits WD1

8:00 AM – 3:30 PM Emerging Leader Series See page 37 OCCC

8:00 AM – 6:00 PM Competitive Event Preliminary Competition Principles of Business Administration Events, Personal Financial Literacy, Team Decision Making Events, Individual Series Events, Integrated Marketing Campaign Events, Professional Selling and Consulting Event | See pages 15, 17, 19, 29, 31 WC + WD2

8:00 AM – 6:00 PM School-based Enterprise Preliminary Competition See page 35 WD2

9:00 AM – 3:00 PM Advisor Professional Learning Series W221

10:00 AM – 4:00 PM Virtual Business Challenge Competition WD1

12:00 PM – 1:30 PM Chartered Association Officer + Advisor Luncheon Sponsored by the U.S. Army | by invitation only W311

2:00 PM – 3:30 PM Leadership Recognition Reception by invitation only W309

2:00 PM – 4:00 PM Meet the Candidates Session Open to all members WA Lobby Reg Concourse

3:00 PM – 4:00 PM Competitive Events Update Advisors only W221

5:00 PM – 11:00 PM DECA Night at Universal Orlando Advance ticket purchase required Universal Orlando Resort

12:30 AM Curfew Chapters and chartered associations may set earlier curfew times Assigned Hotel

TUESDAY, APRIL 29

7:30 AM – 6:00 PM Headquarters W206

8:00 AM Achievement Awards Session WA1-WA4

8:30 AM – 11:30 AM Judge Check-in West C Lobby

8:30 AM – 6:00 PM Shop DECA + Finalist T-Shirts + Recognition Items WB Lobby Reg Concourse

8:30 AM – 6:00 PM Competitive Event Final Competition See pages 15-31 WD2

12:00 PM Business + Election Session W205

6:00 PM – 7:00 PM Scholarship + National Advisory Board Reception Sponsored by National Advisory Board Partners | by invitation only W204

7:30 PM Grand Awards Session WA1-WA4

12:30 AM Curfew Chapters and chartered associations may set earlier curfew times Assigned Hotel

WEDNESDAY, APRIL 30

9:00 AM – 10:00 AM New Executive Officer Orientation W310A

DECA MEMBER:

WILL YOU ACCEPT THE CHALLENGE?

Download the app and complete challenges to gain points towards awesome prizes while at #DECAICDC.

Download the GooseChase

Choose to play as a guest, or register for a personal account with a username and password of your choice.

Search for and select the “ game, or search by game code

If you’re playing as part of a team, create or select your team from the list if it’s already been created. Teams may have up to three players. If you’re playing individually, enter your player name to begin.

SATURDAY

8:30 PM

GRAND OPENING SESSION

WA1-WB1

DECA’s Grand Opening Session kicks off #DECAICDC with the excitement and anticipation of the competition and leadership development that awaits our emerging leaders and entrepreneurs. The Grand Opening Session, led by your 2024-2025 Executive Officer Team, will feature the annual parade of chartered associations, recognition of the top 10 membership chapters, recognition of the top three Muscular Dystrophy Association fundraising chapters, a compelling message and energizing entertainment.

STREAMING LIVE

DECA.ORG/ICDC

SEATING ASSIGNED BY ASSOCIATION

Seating for this session is assigned by association. Please refer to the DECA ICDC app for your association’s assigned seating section. DECA and your executive officer team are committed to making the Grand Opening Session inspiring and engaging. Please do your part by staying in your seats until the session has adjourned.

ROB LAWLESS ROBS10KFRIENDS

Rob Lawless has a genuine passion for getting to know new people. Graduating with highest honors from Penn State University, he earned a finance degree with minors in accounting and entrepreneurship. Rob then joined Deloitte Consulting as a business analyst in strategy and operations, fulfilling his dream job. However, after a year and a half, he made a typical Millennial move, accepting a significant pay cut to join a $24 million venture-funded startup.

Yet in his post grad life, he missed the authentic connection he’d experienced in college. As a result, he set off on a journey, aiming to meet 10,000 people for an hour each for no specific reason. The responses were overwhelmingly positive, and he began meeting people from incredibly diverse backgrounds. To date, he’s connected with over 6,000 individuals from more than 90 countries worldwide. His travels have taken him across the nation six times, and he has been featured in prominent media outlets, such as “On Air with Ryan Seacrest” and the “TODAY Show with Hoda and Jenna.” He even appeared on the Kelly Clarkson Show, alongside Jane Lynch and Jo Koy, in front of an entire audience of friends from the project!

Rob remains deeply passionate about the value and adventure of connection, is excited to meet the next 4,000 of his friends and is eager to continue sharing what he’s learned from his journey — that every human interaction holds the potential to change your life!

TUESDAY

8:00 AM

ACHIEVEMENT AWARDS SESSION

WA1-WA4

DECA’s Achievement Awards Session recognizes top performers in preliminary competition in DECA’s Competitive Events Program.

Silver-ribbon medallions are awarded to top performers in the presentation and on the exam.

Blue-ribbon medallions are awarded to the overall competitive event finalists who will compete in the final round of competition.

ALL BLUE-RIBBON MEDALLION FINALISTS SHOULD IMMEDIATELY REPORT TO W206 TO VERIFY THEIR COMPETITION TIME.

STREAMING LIVE deca.org/icdc

NO ASSIGNED SEATING

Times shown for the Achievement Awards Session are approximate. The awards may run faster or slower than the schedule shows.

8:00 AM Business Law and Ethics Team Decision Making

Buying and Merchandising Team Decision Making

Entrepreneurship Team Decision Making

Financial Services Team Decision Making

Hospitality Services Team Decision Making

Marketing Management Team Decision Making

Sports and Entertainment Marketing Team Decision Making

Travel and Tourism Team Decision Making

8:20 AM

8:50 AM

Business Services Operations Research

Buying and Merchandising Operations Research

Finance Operations Research

Hospitality and Tourism Operations Research

Sports and Entertainment Marketing Operations Research

Business Solutions Project

Career Development Project

Community Awareness Project

Community Giving Project

Financial Literacy Project

Sales Project

Stock Market Game

Innovation Plan

Start-up Business Plan

Business Growth Plan

Franchise Business Plan

Independent Business Plan

International Business Plan

School-based Enterprise – Food Service Operations

School-based Enterprise – Retail Operations

Financial Consulting

Hospitality and Tourism Professional Selling

Professional Selling

Integrated Marketing Campaign – Event

Integrated Marketing Campaign – Product

Integrated Marketing Campaign – Service

9:10 AM

Accounting Applications Series

Apparel and Accessories Marketing Series

Automotive Services Marketing Series

Business Finance Series

Business Services Marketing Series

Entrepreneurship Series

Food Marketing Series

Hotel and Lodging Management Series

Human Resources Management Series

Marketing Communications Series

Quick Serve Restaurant Management Series

Restaurant and Food Service Management Series

Retail Merchandising Series

Sports and Entertainment Marketing Series

10:50 AM Principles of Business Management and Administration

Principles of Finance

Principles of Entrepreneurship

Principles of Hospitality and Tourism

Principles of Marketing

Personal Financial Literacy

GRAND AWARDS SESSION

WA1-WA4

DECA’s Grand Awards Session is full of energy as hundreds of competitive events finalists wait to hear their name called as a top 10 finalist in hopes of earning the title of international champion. In addition, the session includes recognition for DECA’s challenge winners, scholarship recipients and the incoming executive officer team. The Grand Awards Session is the pinnacle of recognition for an academic year of preparing to be college and career-ready.

STREAMING LIVE deca.org/icdc

NO ASSIGNED SEATING

Times shown for the Grand Awards Session are approximate. The awards may run faster or slower than the schedule shows.

SCHOLARSHIP SPONSORS

DECA is grateful to the following National Advisory Board companies and supporters for providing more than $200,000 in scholarships to DECA student members and advisors.

Bentley University

Bill Hembree Scholarship

Bob Foehlinger Memorial

Brenda Clark Memorial

Central Region DECA

Clearpoint Business Group

DECA Inc.

Ed Fleming Memorial

Hilton

J. Willard & Alice S. Marriott

Foundation

Loyola Marymount University

Hilton Center for Business

Lynore Levenhagen Memorial

National Apartment Association

Education Institute (NAAEI)

National Geographic Learning | Cengage

Nestlé USA

NRF Foundation

NRF Foundation | RISE Up

National Society of High School Scholars

National Technical Honor Society

North Atlantic Region DECA

Otis Spunkmeyer (Aspire Bakeries)

Pat DiPlacido Memorial

Publix Super Markets, Inc.

Raising Cane’s Chicken Fingers

Sonya Dismuke Memorial Southern Region DECA

The Ohio State University Center for International Business Education and Research (CIBER)

Tim Durnford Memorial

U.S. Army | ROTC Western Region DECA

Team Decision Making

Food Marketing Series

Integrated Marketing Campaign - Event

Integrated Marketing Campaign - Product

Integrated Marketing Campaign - Service

Marketing Communications Series

Marketing Management Team Decision Making

Professional Selling

Retail Merchandising Series

Sports and Entertainment Marketing Series

Sports and Entertainment Marketing Team Decision Making

EDUCATIONAL PROGRAMS

PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS + PERSONAL FINANCIAL LITERACY

PRINCIPLES OF BUSINESS ADMINISTRATION

PBM Principles of Business Management and Administration Sponsored by College Board

PEN Principles of Entrepreneurship Sponsored by Stukent CTE

PFN Principles of Finance Sponsored by iCEV

PHT Principles of Hospitality and Tourism Sponsored by The J. Willard and Alice S. Marriott Foundation

PMK Principles of Marketing Sponsored by Adobe

PERSONAL FINANCIAL LITERACY EVENT

PFL Personal Financial Literacy Sponsored by College Board

SCHEDULE

SUNDAY

1:00 PM

Participants’ Briefing + Testing Valencia B-D

Check the DECA ICDC App for your section assignment prior to entering the room.

MONDAY

8:00 AM

Preliminary Competition

WD2

Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

TUESDAY

11:50 AM

Final Competition

WD2

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to W206 to verify competition time.

OVERVIEW

HIGHLIGHTS

OVERVIEW

• You have been assigned to a section with 16 to 20 participants against whom you will compete during preliminary competition.

• The presentation will be weighted twice (2 times) the value of the exam score. The exam score carries forward into the final round of competition.

• Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WD1.

DECA QUEST

When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in the digital scavenger hunt for your chance to earn prizes from DECA Inc. See page 8 for more details.

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and the highest role-play score in each section.

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those individuals will advance to final competition.

GRAND AWARDS SESSION

The top ten finalists will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

TEAM DECISION MAKING EVENTS

COMPETITIVE EVENTS

BLTDM Business Law and Ethics Team Decision Making Sponsored by BusinessU Powered by Stukent CTE

BTDM Buying and Merchandising Team Decision Making Sponsored by Fashion Institute of Technology (FIT)

ETDM Entrepreneurship Team Decision Making Sponsored by Competition University

FTDM Financial Services Team Decision Making Sponsored by A2Z4Rent

HTDM Hospitality Services Team Decision Making Sponsored by A2Z4Rent

MTDM Marketing Management Team Decision Making Sponsored by Adobe

STDM Sports and Entertainment Marketing Team Decision Making Sponsored by Universal Destinations & Experiences Youth Programs

TTDM Travel and Tourism Team Decision Making Sponsored by SHRM Foundation

OVERVIEW

SCHEDULE

SUNDAY

1:00 PM

Participants’ Briefing + Testing WB2-WB3

Check the DECA ICDC App for your section assignment prior to entering the room.

HIGHLIGHTS

OVERVIEW

• You have been assigned to a section with 16 to 20 participant teams against whom you will compete during preliminary competition.

• Exam scores will be averaged to produce a single team score. The presentation will be weighted twice (2 times) the value of the averaged team score. The exam score carries forward into the final round of competition.

• Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS

DECA QUEST

MONDAY

8:00 AM

Preliminary Competition WD2

Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

TUESDAY

9:00 AM

Final Competition

WD2

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to W206 to verify competition time.

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WD1.

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and teams with the highest roleplay score in each section.

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will advance to final competition.

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

BUSINESS CAN TAKE YOU ANYWHERE

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INDIVIDUAL SERIES EVENTS

COMPETITIVE EVENTS

ACT Accounting Applications Series

Sponsored by Nestlé

HLM Hotel and Lodging Management Series

Sponsored by The J. Willard and Alice S. Marriott Foundation

HRM Human Resources Management Series

OVERVIEW

• You have been assigned to a section with 16 to 20 participants against whom you will compete during preliminary competition.

• The cluster exam and each role-play presentation will be valued at one-third (1/3) of the total score. In the final round of competition, the role-play presentation will be weighted twice (2 times) the value of the exam score.

• Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WD1.

DECA QUEST

SCHEDULE

SUNDAY

9:00 AM

Participants’ Briefing + Testing WB2-WB3

Check the DECA ICDC App for your section assignment prior to entering the room.

MONDAY

8:00 AM

Preliminary Competition WC

Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

TUESDAY

11:50 AM

Final Competition WD2

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to W206 to verify competition time.

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and the highest role-play score for each role-play in each section.

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those individuals will advance to final competition.

GRAND AWARDS SESSION

The top ten finalists will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

BUSINESS OPERATIONS RESEARCH EVENTS

COMPETITIVE EVENTS

BOR Business Services Operations Research

Sponsored by Piper Sandler

BMOR Buying and Merchandising Operations Research

Sponsored by Piper Sandler

FOR Finance Operations Research

Sponsored by Piper Sandler

HTOR Hospitality and Tourism Operations Research

Sponsored by The J. Willard and Alice S. Marriott Foundation

SEOR Sports and Entertainment Marketing

Operations Research

Sponsored by Piper Sandler

OVERVIEW

• You may bring a printed copy of your written entry to provide to your presentation judge.

• You have been assigned to a section with 16 to 20 participant teams against whom you will compete during preliminary competition.

• The written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100 points, minus penalty points.

• Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WD1.

DECA QUEST

SCHEDULE

SUNDAY

8:40 AM

Preliminary Competition WD2

Preliminary competition appointment times will be posted on the DECA App and at www.deca.org/icdc by Saturday, April 26.

TUESDAY 9:30 AM

Final Competition WD2

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to W206 to verify competition time.

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will advance to final competition.

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

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PROJECT MANAGEMENT EVENTS

COMPETITIVE EVENTS

PMBS Business Solutions Project Sponsored by NAAEI

PMCD Career Development Project Sponsored by NAAEI

PMCA Community Awareness Project Sponsored by Piper Sandler

PMCG Community Giving Project Sponsored by American Red Cross

PMFL Financial Literacy Project Sponsored by iCEV

PMSP Sales Project Sponsored by Spirit Box

OVERVIEW

HIGHLIGHTS

OVERVIEW

• You may bring a printed copy of your written entry to provide to your presentation judge.

• You have been assigned to a section with 16 to 20 participant teams against whom you will compete during preliminary competition.

• The written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100 points, minus penalty points.

• Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WD1.

DECA QUEST

SCHEDULE

SUNDAY

8:40 AM

Preliminary Competition WD2

Preliminary competition appointment times will be posted on the DECA App and at www.deca.org/icdc by Saturday, April 26.

TUESDAY

9:30 AM

Final Competition WD2

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to W206 to verify competition time.

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will advance to final competition.

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

ENTREPRENEURSHIP EVENTS + STOCK MARKET GAME

ENTREPRENEURSHIP EVENTS

EIP Innovation Plan

Sponsored by the Savannah College of Art and Design (SCAD)

ESB Start-up Business Plan

SCHEDULE

SUNDAY

10:00 AM

Preliminary Competition WD2

Preliminary competition appointment times will be posted on the DECA App and at www.deca.org/icdc by Saturday, April 26.

TUESDAY

10:30 AM

Final Competition WD2

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to W206 to verify competition time.

OVERVIEW

HIGHLIGHTS

OVERVIEW

• You may bring a printed copy of your written entry to provide to your presentation judge.

• You have been assigned to a section with 16 to 20 participant teams against whom you will compete during preliminary competition.

• The written entry and the oral presentation will account for a total 100 points, minus penalty points. Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WD1.

DECA QUEST

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will advance to final competition.

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

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Chick-fil-A® Operators care for their Team Members by providing a welcoming and supportive culture, personal and professional growth opportunities, and the flexibility to thrive, both inside and outside of work.

For those who are eager to grow in a fast-paced, friendly, and purpose-driven environment, a career at a Chick-fil-A Restaurant could be for you. A range of Team Member opportunities exist at each Restaurant, including front-of-house, back-of-house and leadership roles.

For more information about career opportunities, visit your nearest Chick-fil-A or head to chick-fil-a.com/hiring.

Chick-fil-A is a proud partner of DECA

ENTREPRENEURSHIP EVENTS

COMPETITIVE EVENTS

EBG Business Growth Plan

SCHEDULE

SUNDAY

8:40 AM

Preliminary Competition

WD2

Preliminary competition appointment times will be posted on the DECA App and at www.deca.org/icdc by Saturday, April 26.

TUESDAY

9:30 AM

Final Competition

WD2

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to W206 to verify competition time.

OVERVIEW

HIGHLIGHTS

OVERVIEW

• You may bring a printed copy of your written entry to provide to your presentation judge.

• You have been assigned to a section with 16 to 20 participant teams against whom you will compete during preliminary competition.

• The written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100 points, minus penalty points.

• Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WD1.

DECA QUEST

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will advance to final competition.

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

THE SPOT FOR DECA SWAG!

OPEN EVERY DAY IN ONE LOCATION WB LOBBY REG CONCOURSE

FRIDAY

8:00 AM - 9:00 PM

SATURDAY 7:00 AM - 9:30 PM

SUNDAY 7:00 AM - 5:00 PM

MONDAY 7:00 AM - 5:00 PM TUESDAY 8:30 AM - 6:00 PM

INTEGRATED MARKETING CAMPAIGN EVENTS

COMPETITIVE EVENTS

IMCE Integrated Marketing Campaign – Event Sponsored by Adobe

IMCP Integrated Marketing Campaign – Product Sponsored by Adobe

IMCS Integrated Marketing Campaign – Service Sponsored by Adobe

SCHEDULE

SUNDAY

9:00 AM

Participants’ Briefing + Testing Valencia B-D

Check the DECA ICDC App for your section assignment prior to entering the room.

MONDAY

10:00 AM

Preliminary Competition WD2

Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

TUESDAY

10:30 AM

Final Competition WD2

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to W206 to verify competition time.

OVERVIEW

HIGHLIGHTS

OVERVIEW

• You may bring a printed copy of your written entry to provide to your presentation judge.

• You have been assigned to a section with 16 to 20 participant teams against whom you will compete during preliminary competition.

• Exam scores will be averaged to produce a single team score. The written entry and the presentation will account for a total 100 points, minus penalty points. The combined written entry and presentation score will be weighted twice (2 times) the value of the exam score.

• Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WD1.

DECA QUEST

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and to the top combined written entry and presentation in each section.

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will advance to final competition.

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

SEPT. 4-6, 2025

michiganross.umich.edu/AAW

PROFESSIONAL SELLING AND CONSULTING EVENTS

COMPETITIVE EVENTS

FCE Financial Consulting

SCHEDULE

SUNDAY

1:00 PM

Participants’ Briefing + Testing

Valencia A

Check the DECA ICDC App for your section assignment prior to entering the room.

MONDAY

8:20 AM

Preliminary Competition

WD2

Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

TUESDAY

9:30 AM

Final Competition WD2

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to W206 to verify competition time.

OVERVIEW

HIGHLIGHTS

OVERVIEW

• You have been assigned to a section with 16 to 20 participants, with whom you will compete against during preliminary competition.

• You have been assigned to a section with 16 to 20 participant teams against whom you will compete during preliminary competition.

• Visit www.deca.org/compete for complete guidelines.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WD1.

DECA QUEST

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and to the top presentation in each section.

Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will advance to final competition.

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

VIRTUAL BUSINESS CHALLENGE EVENTS

COMPETITIVE EVENTS SCHEDULE

VBCAC Accounting

Sponsored by Knowledge Matters

VBCEN Entrepreneurship

Sponsored by Knowledge Matters

VBCFA Fashion Sponsored by Knowledge Matters

VBCHM Hotel Management Sponsored by The J. Willard and Alice S. Marriott Foundation

VBCPF Personal Finance Sponsored by Knowledge Matters

VBCRS Restaurant Sponsored by Knowledge Matters

VBCRT Retail

Sponsored by Knowledge Matters

VBCSP Sports Sponsored by Knowledge Matters

OVERVIEW

SUNDAY 9:00 AM Participants’ Briefing Valencia A Required for all competitors. 10:00 AM Competition Session 1 WD1

Session 2 WD1

PM Entrepreneurship

HIGHLIGHTS

OVERVIEW

All VBC tracks will compete in two sessions at ICDC, and final rankings will be determined based on their cumulative total profit (or net worth for the Personal Finance sim) from both sessions. The competition sessions at ICDC will run for approximately 15 minutes.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WD1.

DECA QUEST

RECOGNITION

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

SCHOOL-BASED ENTERPRISE EVENTS

ACADEMY + COMPETITION

SBEF

School-based Enterprise – Food Operations

Sponsored by Nestlé

SBER School-based Enterprise – Retail Operations

Sponsored by Nestlé

OVERVIEW

HIGHLIGHTS

OVERVIEW

• You have been assigned to a section with 16 to 20 participant teams whom you will compete against during preliminary competition.

• The maximum score for the presentation evaluation is 100 points.

• Visit www.deca.org/sbe for complete guidelines.

COLLEGE + CAREER EXHIBITS

Visit over 80 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in WD1.

DECA QUEST

SCHEDULE

SUNDAY

8:00 AM - 11:30 AM

Retail Operations Academy + Participants’ Briefing W314 W315 W414

Check the DECA ICDC App for your assigned room 12:30 PM - 4:00 PM

Sponsored by Nestlé

Food Operations Academy + Participants’ Briefing W314 W315 W414

Check the DECA ICDC App for your assigned room.

Sponsored by Nestlé

MONDAY

8:30 AM

Preliminary Competition

WD2

Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.

TUESDAY

9:30 AM

Final Competition

WD2

Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to W206 to verify competition time.

RECOGNITION

ACHIEVEMENT AWARDS SESSION

Blue-ribbon medallions will be awarded to the top overall score in each section, and those teams will advance to final competition.

GRAND AWARDS SESSION

The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.

ELECTION ACTIVITIES

Throughout the conference, a select group of members will be campaigning to serve you as part of the 20252026 DECA Executive Officer Team. All members are invited to attend the Presidential and Regional Campaign Sessions and the Meet the Candidates Session. Learn more about the candidates by downloading the DECA ICDC app.

9:30 AM Officer Candidate Orientation W310A

10:00 AM Nominating Committee Briefing W310A

11:00 AM Officer Candidate Interviews W310A 4:00 PM

Voting Delegates’ Briefing and Presidential Campaign Session W311

Central Region Session W307

North Atlantic Region Session W309

Southern Region Session W311

Western Region Session W308 2:00 PM4:00 PM Meet the Candidates Session WA Lobby Reg Concourse 11:30 AM Voting Delegates’ Seating W205 12:00 PM Business + Election Session W205 9:00 AM10:00 AM New Executive Officer Orientation W310A

MEET THE CANDIDATES

Announced on Saturday afternoon deca.org/app

EMERGING LEADER SERIES

DECA’s Emerging Leader Series is designed to empower DECA members to provide effective leadership through goal setting, consensus building and project implementation. Aligned with 21st Century Skills in the areas of critical thinking and problem solving, communication, collaboration and creativity, and innovation, DECA’s Emerging Leader Series prepares members to be effective leaders in college and careers.

8:30 AM - 10:00 AM Opening Session W311

10:00 AM – 12:00 PM Executive Mentor Program W311

1:30 PM – 2:30 PM Breakout Sessions W311

9:00 AM - 1:45 PM Breakout Sessions W312, W314, W315

2:00 PM - 2:30 PM Closing Session W304

8:00 AM - 3:30 PM Breakout Sessions W307 + W308

8:00 AM - 2:00 PM Breakout Sessions W307 + W308

9:00 AM Team Development + Standards W303 9:45 AM Program of Leadership DECA Dashboard W303 11:00 AM Let’s Talk About DECA Serving as a Brand Ambassador W303 1:30 PM Ethical Leadership W303 2:15 PM Planning Workshops + Idea Sharing W303

8:00 AM - 8:45 AM Opening Session W304

8:45 AM – 11:00 AM Breakout Session W304

12:30 PM – 3:15 PM Breakout Sessions W202, W203, W204, W205

9:00 AM - 1:00 PM Breakout Sessions W202, W203, W204, W205

1:15 PM - 2:00 PM Closing Session W304

8:30 AM - 3:30 PM Breakout Sessions W103, W105, W108, W109A, W109B, W110A, W110B

8:00 AM - 2:00 PM Breakout Sessions W103, W105, W108, W109A, W109B, W110A, W110B

ADVISOR PROFESSIONAL LEARNING SERIES

W221

DECA’s Advisor Professional Learning Series is designed to provide effective practices of using DECA to integrate into classroom instruction, apply learning, connect to business and promote competition.

SUNDAY, APRIL 27

9:00 AM

This Is How We Do DECA

Learn how to bring your classroom to life, enhance learning and engage students with DECA. Get a greater understanding of your role as an advisor, an overview of DECA’s Comprehensive Learning Program, and discover resources to enhance instruction.

10:00 AM

This Is How We Bring a Business Classroom to Life with Case Studies and Project Based Learning

Bring business cases to life in the classroom to help students make connections to relevant skills and careers in business. Discover how the new AP Business Principles/Personal Finance course can help students earn college credit and an Industry Recognized Credential while satisfying a graduation requirement. Learn how to bring this class to your school in the 2026-27 school year.

11:00 AM

This Is How We Build a Powerful DECA Program

Learn strategies to recruit and engage members while earning recognition for your chapter. Discover ideas to use chapter campaigns and corporate challenges in your chapter and classroom to gain recognition and visibility for your DECA chapter. Get techniques to brand and position your chapter by cultivating relations in your school and local community.

1:00 PM

This Is How We Drive Student Success With AI

Business and industry are ever-evolving, especially when cuttingedge technologies like artificial intelligence (AI) are disrupting standard practice. As a result, reimaging what skills related to AI our students need to be successful is at the forefront. Embrace AI and discover the advantages of teaching AI can have for our students’ creativity, productivity and preparedness for their future.

2:00 PM

This Is How We Develop a Chapter Strategy

DECA’s Chapter Strategy provides a framework and resources to develop a chapter in a business-like context, helping members apply learning. Learn the core elements of effective DECA chapter strategy, including mission-based officer positions, DECA goals, a program of leadership, and leadership tools.

3:00 PM

Competitive Events 101

Get an overview of DECA’s Competitive Events Program, as well as how to help students select competitive events and resources for competition preparation. Learn about the event categories, competition levels and how to prepare your students for success.

MONDAY, APRIL 28

9:00 AM

This Is How We Build Business Partnerships That Last

Discover how to establish and maintain meaningful connections with business partners to enhance your DECA chapter. Learn a structured approach to identifying potential business partners, creating mutually beneficial relationships, and deepening these connections year after year.

10:00 AM

This Is How We Use Adobe Express for Education

Get an overview of Adobe Express and discover how to use this free tool to equip next-generation learners with AI literacy, content creation and digital marketing skills to thrive in the modern workforce. Explore opportunities to use Adobe Express with DECA, including building your chapter’s brand strategy, elevating Integrated Marketing Campaigns and more.

11:00 AM

This Is How We Implement a School-Based Enterprise School-based Enterprises (SBEs) reinforce classroom instruction with realistic and practical learning experiences. This interactive session will focus on best practices, including connecting to coursework, operations, product selection, nutrition guidelines, equipment and preferred vendors.

1:00 PM

This Is How We Integrate Role-Plays and Exams In The Classroom

Gain a deep understanding of the design of DECA’s role-plays and exams and their connection to industry-validated performance indicators and instructional areas. With this knowledge, learn how to integrate role-plays and exams into classroom instruction while aligning the evaluation methods to industry-validated standards.

2:00 PM

This Is How We Use Written Events in the Classroom

DECA’s written events are an excellent foundation for a semester or year-long project. Discover how to integrate these events into your curriculum with project-based learning. You’ll receive an example timeline, strategies for matching projects with course objectives and a sample project outline.

3:00 PM

Competitive Events Update

Get the latest updates to DECA’s Competitive Events Program, and learn the 2025-2026 topics for Business Operations Research Events and Professional Selling and Consulting Events.

CONFERENCE INFORMATION

CONFERENCE SAFETY

Your health and safety are important! We are excited to welcome more than 25,000 attendees to DECA’s International Career Development Conference and want to promote the health and safety of everyone involved. As part of our plans to host a safe event, please follow our event requirements and recommendations below.

BE MINDFUL

Please understand that everyone has a differing comfort level, and some attendees may wish to socially distance when possible. Wash your hands often with soap and water for at least 20 seconds. Always cover your mouth and nose when you cough or sneeze.

IF YOU’RE SICK, STAY BACK

Monitor your health daily. Watch for fever, cough, shortness of breath or other symptoms of illness. If you develop symptoms of illness, do not come to the event. If you develop symptoms while attending ICDC, stay in your hotel room and contact your advisor immediately.

PLAY IT SAFE AT THE HOTEL

Follow these guidelines when at your assigned conference hotel:

• Be alert when checking in. Protect your cash and valuables by keeping them with you.

• Never say your room number loudly enough for others to overhear or give it to anyone you do not know.

• Be sure to lock your door when you are in your room and when you leave.

• Call the front desk to verify any unexpected deliveries or room service.

• Do not leave your door open while you are in the room.

• Do not leave your room after curfew.

• Never leave money or valuables unsecured in your room; use your hotel room’s safe.

GENERAL SAFETY TIPS

• Be where you are supposed to be. Delegates are required to attend all sessions and activities assigned, including workshops, competitive events, committee meetings, general sessions, etc., for which they are registered.

• Always tell your advisor where you are going.

• Don’t go out alone; travel with at least one other person. There is safety in numbers.

• If you see any suspicious person or activity, notify your chapter advisor, conference staff or hotel management.

• Don’t wander through shortcuts. Ask the hotel for the most direct route to restaurants and shopping.

• Always use sidewalks and crosswalks, and look both ways before crossing.

• If you are not at the conference venue(s) or at an official conference activity, do not wear your conference name badge.

NON-DISCRIMINATION POLICY

DECA Inc. is committed to creating and maintaining a healthy and respectful environment for all of our emerging leaders and entrepreneurs. Our philosophy is to ensure all members, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation or socio-economic status, are treated equally and respectfully. Any behavior in the form of discrimination, harassment or bullying will not be tolerated. It is the responsibility of all members to uphold and contribute to this climate.

ORANGE COUNTY CONVENTION CENTER

WEST CONCOURSE

9800 International Drive | Orlando, Florida 32819

LEVEL ONE

Meet the Candidates Shop DECA Thrive Academy

LEVEL TWO

Advisor Professional Learning Business + Election Session

College + Career Exhibits General Sessions

LEVEL FOUR

Participant Briefing + Testing

Preliminary

LEVEL THREE

Aspire

CONFERENCE TRANSPORTATION

DECA will provide 15 transportation routes allowing for easy and convenient connections between the hotels and the Orange County Convention Center (OCCC).

SATURDAY, APRIL 26

6:00 PM – 12:00 AM* Peak

SUNDAY, APRIL 27

6:30 AM – 7:00 AM Off-Peak

7:00 AM – 5:00 PM Mid-Peak 5:00 PM – 6:00 PM* Off-Peak

MONDAY, APRIL 28

6:30 AM – 7:00 AM Off-Peak 7:00 AM – 4:00 PM Mid-Peak 4:00 PM – 6:00 PM* Off-Peak

Peak: every 5-10 minutes | Mid-Peak: every 15-20 minutes | Off-Peak: every 30-40 minutes

TUESDAY, APRIL 29

7:00 AM – 12:00 PM Peak

12:00 PM – 7:00 PM Off-Peak

7:00 PM – 11:30 PM* Peak

*Last coaches depart OCCC to return to hotels. Last pick up from the hotel will be one hour prior to end of shuttle.

Shuttles will pick up and drop off at the designated location for each hotel below, and shuttles will drop off and pick up in the bus lanes around the Orange County Convention Center on the designated spots marked on the map. Consult the DECA App for updated information regarding transportation.

1 RED Rosen Shingle Creek Michigan, Missouri, New Jersey Convention

WALKING DIRECTIONS

For hotels connected to the Orange County Convention Center, use the pedestrian bridges for your safety and convenience when traveling between your hotel and the OCCC. When leaving the OCCC, walk through the building until you reach the pedestrian bridge entrance connected to your hotel. Please do not enter or exit near the bus lanes in the front of the building.

HOTEL DIRECTIONS FROM OCCC

Hilton Orlando On Level 2, use the Skybridge across from West Hall B1.

Hyatt Regency Orlando On Level 2 or Level 3, walk toward West Hall C, then on Level 3, use the Skywalk.

Rosen Centre On Level 2, use the Skywalk near West Hall A1.

Rosen Plaza On Level 2, walk toward West Hall F, then go to Level 3 and use the Skybridge near W340. Tru by Hilton On Level 3, exit through the Westwood Entrance. Take a left and walk over the bridge to the hotel.

CONFERENCE PROFESSIONALISM

CODE OF CONDUCT

The Board of Directors for DECA Inc. requires each delegate attending the International Career Development Conference to read and complete the ATTENDANCE PERMISSION FORM and return to the CHARTERED ASSOCIATION DECA advisor as partial completion of attendance requirements.

1. The term “delegate” shall mean any DECA member, including advisors, attending conferences (high school, collegiate, alumni, professional).

2. There shall be no defacing of public property. Any damage to any property or furnishing in the hotel rooms or building must be paid for by the individual or chapter responsible.

3. Delegates must wear identification badges at all times.

4. Delegates shall refrain from using inappropriate or profane language at all times.

5. Delegates shall refrain from written, verbal, physical or electronic activities that may lead to harassment, hazing, bullying or damaging property.

6. The use of any harassment against anyone on the basis of race, color, creed, national origin, ancestry, age, gender, sexual orientation or disability is prohibited.

7. Delegates shall respect the rights and safety of other hotel guests.

8. Delegates shall not possess alcoholic beverages, narcotics or weapons in any form at any time under any circumstances.

9. Delegates shall refrain from gambling—playing cards, dice or games of chance for money or other things of value.

10. Use of tobacco products and electronic cigarettes by delegates is prohibited at all DECA functions.

11. Delegates must adhere to the dress code at all times.

12. Delegates must not dress or behave in a manner that can be interpreted as sexually explicit.

13. Students shall keep their adult advisors informed of their activities and whereabouts at all times.

14. No delegate shall leave the hotel (except for authorized events) unless permission has been received from chapter and chartered association advisors.

15. Delegates should be prompt and prepared for all activities.

16. Delegates should be financially prepared for all activities.

17. Delegates are required to attend all sessions and activities assigned including workshops, competitive events, committee meetings, etc., for which they are registered unless engaged in some specific assignment scheduled at the same time.

18. Delegates will spend nights at their assigned hotel and in their assigned room. No guests allowed during curfew hours. Delegates will be quiet at curfew.

19. Curfew will be enforced. Curfew means the delegate will be in his/ her assigned room.

20. Chartered associations will be responsible for delegates’ conduct.

21. Tasteful casual wear will be accepted during specific social functions as designated during orientation

22. Delegates ignoring or violating any of the above rules will subject their entire delegation to being unseated and their candidates or competitive events participants to being disqualified. Individual delegates may be sent home immediately at their own expense.

DRESS CODE

Professional appearance is an important aspect of the overall preparation of DECA members for the business world. To that end, DECA supports a dress code for its career-based functions that exemplifies the highest standards of professionalism while being non-discriminatory between genders.

DECA’s board of directors has developed the following official dress standards for the International Career Development Conference. Students, advisors and chaperones must follow the dress code.

Competitors must wear an official DECA blazer during interaction with the judges. While official DECA blazers are not required during briefing and testing, professional business dress is required. Professional dress should also be worn to all conference sessions including workshops and special meal functions such as breakfasts and luncheons.

For a more polished, professional appearance, it is recommended that attendees wear appropriate hosiery/socks.

All skirts and dresses must be at or below the knee.

AN OFFICIAL DECA BLAZER IS REQUIRED TO RECEIVE RECOGNITION OR AN AWARD ON-STAGE.

WHEN APPEARING BEFORE JUDGES AND ON-STAGE

• Official DECA blazer

• Dress slacks or dress skirt or business dress

• Collared dress shirt and appropriate neckwear or Dress blouse

• Dress shoes

DECA GENERAL SESSIONS, MEAL FUNCTIONS, EVENT BRIEFING, MANUAL REGISTRATION AND TESTING

• Business suit or sport coat or blazer (blazer optional)

• Dress slacks, dress skirt or business dress

• Collared dress shirt, dress blouse or dress sweater

• Dress shoes

• Necktie/scarf/ascot (optional)

DECA BUSINESS CASUAL

• Casual slacks (e.g., Dockers), blouse or shirt, socks and casual shoes

• Jeans, t-shirts and athletic shoes are not included in business casual attire

UNACCEPTABLE DURING DECA ACTIVITIES

• Skin-tight or revealing clothing

• Midriff-baring clothing

• Swimwear

• Athletic clothing

• Leggings or graphic designed hosiery/tights

• Clothing with printing that is suggestive, obscene or promotes illegal substances

• Unacceptable types of dress shoes include boat shoes, canvas or fabric shoes, flip flops or casual sandals, athletic shoes, industrial work shoes and hiking boots.

When judging adherence to the dress code, DECA directs advisors, teachers and chaperones to use observation as the tool for assessing compliance. It is inappropriate to touch a student or their clothing as a means of determining adherence to the dress code. DECA members who are not appropriately dressed will have a reasonable opportunity to meet the dress code prior to seeing a judge or being allowed on stage.

CONFERENCE DRESS CODE

The below dress code applies when appearing before judges and appearing on stage at DECA’s International Career Development Conference.

OFFICIAL DECA BLAZER WITH

COLLARED DRESS SHIRT & APPROPRIATE NECKWEAR

OFFICIAL DECA BLAZER WITH

OFFICIAL DECA BLAZER WITH DRESS SLACKS DRESS SKIRT BUSINESS DRESS DRESS BLOUSE

DRESS SHOES

ALL SKIRTS & DRESSES MUST BE AT OR BELOW THE KNEE.

BOAT SHOES ARE UNACCEPTABLE FOOTWEAR.

GENERAL SESSION SEATING

Please refer to the seating chart below and the conference app to assist with finding your seats in the Orange County Convention Center WA1-WB1. Seating is assigned for the Grand Opening Session, but seating is open for the Achievement Awards Session and Grand Awards Session.

To locate your assigned seating section as quickly and efficiently as possible, please enter through the doors nearest your section as marked above. To help ensure the general sessions begin on time, immediately enter WA1-WA4 and find your assigned seating.

For your safety and the safety of those around you, do not linger in the foyers, near the escalator banks or near doorways.

FIND YOUR SEATS IN THE HALL deca.org/app

PARTNERS

PARTNERS FOR EXCELLENCE

DECA’s Partners for Excellence include

Applied Academic Labs

Arizona State University, Walter Cronkite School of Journalism & Mass Communications

Ascent Funding

Cambridge International Education

Carmichael Lynch Relate

Clearpoint Business Group

Cornell University

Create Every Opportunity

DIME Program

Drexel University

Fashion Institute of Technology (FIT)

Florida Atlantic University (FAU)

Foundation for Teaching Economics (FTE)

Game Bibs, Inc.

G-W Publisher

Harvard Undergraduate Ventures

Herff Jones, Inc.

Indiana University, Kelley School of Business

Institute for Real Estate Management (IREM)

Liberty University

Long Island University

Loyola Marymount University, Hilton Center for Business

MaxKnowledge

Missouri State University, College of Business

Mujo

Muscular Dystrophy Association (MDA) myOptions Encourage

National Restaurant Association/AHLEI

Niagara University, College of Hospitality, Sport, and Tourism Management

North Dakota State University

Ohio State University, Center for International Business Education and Research

Old Dominion University

Ozark Delight Candy

Pearson

Penn State Hazleton

YEARS OF SERVICE

Purdue University, Daniels School of Business

Quad Education

Regent University

Rubin Education SupportFund

Texas Tech University, School of Financial Planning

Total Transportation Solutions

Trevecca Nazarene University

United States Navy

University of Houston, Conrad N. Hilton College of Global Hospitality Leadership

University of Indianapolis, School of Business

University of Mississippi, School of Journalism and New Media

University of Missouri, Trulaske College of Business

University of Nevada Las Vegas, Harrah College of Hospitality

University of Pennsylvania-Wharton Global Youth Program

University of South Carolina, HSRM

University of Texas at Dallas, Jindal School of Management

University of Texas Austin - Canfield Business Honors Program

University of Utah, David Eccles School of Business

Vanderbilt University

Virginia Commonwealth University

Virginia Tech, Pamplin College of Business, Hospitality+Tourism Management

Visit Orlando

Weber State University/England Logistics/Enterprise Rentals

West Virginia University, John Chambers College of Business & Economics

Western Carolina University, College of Business

Western Michigan University, Haworth College Business

Jostens

Kendra Scott

Pin-Centives

EXHIBITORS

SUNDAY + MONDAY

8:00 AM - 4:00 PM

ADVISORS ONLY FROM 8:00 AM - 9:00 AM ON SUNDAY WD1

Adobe adobe.ly/deca American Red Cross redcrossblood.org

Applied Academic Labs appliedacademiclabs.com

Arizona State University, W.P. Carey School of Business wpcarey.asu.edu

Arizona State University, Walter Cronkite School of Journalism and Mass Communication cronkite.asu.edu

Ascent Funding ascentfunding.com

Association of International Certified Professional Accountants (AICPA & CIMA) thiswaytocpa.com

Belmont University, Jack C. Massey College of Business belmont.edu/massey

Bentley University bentley.edu/undergraduate BusinessU businessu.org

Cambridge International Education cambridge.org/internationaleducation

Chick-fil-A, Inc chick-fil-a.com

College Board collegeboard.org

Collegiate DECA collegiatedeca.org

Competition University competitionuniversity.com

Cornell University business.cornell.edu

Create Every Opportunity createeveryopportunity.org

Florida Atlantic University business.fau.edu/departments/marketing/hospitality-management Frosty Fruit frostyfruit.net

Funds2Orgs funds2orgs.com

Game Bibs, Inc. gamebibs.com

George Mason University, Costello College of Business business.gmu.edu

Golisano Institute for Business & Entrepreneurship golisanoinstitute.org

G-W Publisher g-w.com

IE University ie.edu/university

Indiana University-Bloomington, Kelley School of Business kelley.iu.edu/programs/undergrad/index.html

Institute of Real Estate Management irem.org

Kendra Scott kendrascott.com

Knowledge Matters (Featuring the Virtual Business Challenges) knolwedgematters.com/highschool

Liberty University liberty.edu

Long Island University liu.edu

MBA Research & Curriculum Center mbaresearch.org

McGraw Hill Education mheonline.com/CTE

Men's Wearhouse menswearhouse.com

Merrill Wealth Management ml.com

Mississippi State University, College of Business business.msstate.edu

Missouri State University, College of Business business.missouristate.edu

Muscular Dystrophy Association (MDA) mda.org

myOptions Encourage encourageme.com

National Apartment Association Education Institute (NAAEI) naahq.org/rpm

National Geographic Learning | Cengage Learning ngl.cengage.com/programs/career-and-technical-education

National Invest Program investprogram.org

National Restaurant Association/AHLEI restaurant.org

National Pediatric Cancer Foundation (NPCF) nationalpcf.org

Nestlé USA nestleusa.com

North Dakota State University, College of Business ndsu.edu/business

NRF Foundation nrffoundation.org

Ozark Delight Candy ozarkdelight.com

Pearson pearson.com

Pin-Centives pincentives.com

Purdue University, Mitch Daniels School of Business business.purdue.edu

Raising Cane's Chicken Fingers raisingcanes.com

Rochester Institute of Technology (RIT), Saunders College of Business rit.edu/business

Savannah College of Art & Design (SCAD) scad.edu

Spirit Box spiritboxnation.com

Stukent CTE (Featuring the DECA Advisor Lounge) stukent.com

SupportFund supportfund.com

Syracuse University whitman.syracuse.edu

Texas Tech University, School of Financial Planning ttu.edu

CONFERENCE SPONSORS

A special thank you to these organizations that have sponsored functions at ICDC.

The University of Texas at Austin, McCombs School of Business, Canfield Business Honors Program mccombs.utexas.edu/CBHP

U.S. Air Force airforce.com

U.S. Army | ROTC goarmy.com

U.S. Navy navy.com

University of Houston, Conrad N. Hilton College of Global Hospitality Leadership uh.edu/hilton-college

University of Indianapolis, School of Business welcome.uindybiz.com

University of Michigan, Stephen M. Ross School of Business michiganross.umich.edu/undergraduate/bba

University of Mississippi, School of Journalism and New Media jnm.olemiss.edu

University of Missouri, Trulaske College of Business business.missouri.edu

University of Nevada Las Vegas (UNLV), College of Hospitality unlv.edu/hospitality

University of Utah, David Eccles School of Business eccles.utah.edu

University of Wyoming, College of Business uwyo.edu/business/index.html

Vanderbilt University vanderbilt.edu

Vector Marketing thevectorimpact.com

Venture Camp venturecamp.org

Virginia Commonwealth University, School of Business business.vcu.edu

Virginia Tech, Pamplin College of Business, Hospitality+Tourism Management htm.pamplin.vt.edu

West Virginia University, John Chambers College of Business and Economics business.wvu.edu

Western Michigan University, Haworth College of Business wmich.edu/business

University of Pennsylvania, Wharton Global Youth Program globalyouth.wharton.upenn.edu SEE THE FULL LIST OF EXHIBITORS deca.org/app

DECA APPRECIATES OUR ADVISORS + CHAPERONES

In appreciation of our DECA advisors and chaperones at this year’s DECA ICDC, each advisor and chaperone may receive a complimentary DECA Yeti at the DECA Advisor Appreciation Center in WD1 during exhibit hours on Sunday and Monday. Thank you for serving as a DECA advisor or chaperone!

Limit one per advisor or chaperone registered for DECA ICDC. Advisors and chaperones must redeem their card received at registration inperson and show photo identification. Select your favorite color while quantities last.

RECOGNITIONS

CHALLENGE WINNERS

DECA’s Challenges provide members with opportunities to demonstrate the knowledge and skills learned in the classroom through innovative challenges in partnership with several corporate partners. Congratulations to the top performers in DECA’s 2024-2025 Challenges!

AUCTION MARKETING CAMPAIGN CHALLENGE

Sponsored by National Auction Association

1 Marcela Johnson Southwest Miami High School, FL

2 Shreenidhi Kunta Lebanon Trail High School, TX

3 Allen Cisto Mission San Jose High School, CA

DECA AT THE BELL CHALLENGE

Sponsored by BusinessU Powered by Stukent CTE

1 Yug Patel, Abram Jiminez, Leonardo Alcantara, Elias Scott Asheboro High School, NC

2 Abigail Goddard, Meghana Sappidi Ravenwood High School, TN

3 Rayyan Khan, Arhant Magdum Reedy High School, TX

DIGITAL PRESENTATION SKILLS CHALLENGE

Sponsored by Knowledge Matters

1 Aariv Modi Round Rock High School, TX

2 Rayyan Khan Reedy High School, TX

3 Vaneesha Karri Centennial High School, TX

DISABILITY IS DIVERSITY CHALLENGE

Sponsored by the Muscular Dystrophy Association

1 Caroline Kosak, Carter Kosak, Anna Roeder Trigg County High School, KY

2 Anishka Arolkar, Charlie Gorenstein, Mason Yeung Great Neck South High School, NY

3 Ellen Zhang, Maureen Bai, Bryan Cheng Great Neck South High School, NY

ETHICAL LEADERSHIP CHALLENGE

Sponsored by Daniels Fund Ethics Initiative High School Program and MBA Research & Curriculum Center

1 Alex Dolder, Shannon Tolbert, Lucksmita Uddin, Kylie Gerken Penta-Maumee High School, OH

2 Aashi Potdar, Saanvi Muley, Asyush Karwande, Mahi Shinde Panther Creek High School, NC

3 Abigail Yu, Sophia White Valley Christian High School - San Jose, CA

POLICY DILEMMA SIMULATION CHALLENGE

THRIVE LEVEL CAMPAIGN WINNERS

Congratulations to the following chapters for earning Thrive Level recognition in DECA’s 2024-2025 chapter campaigns. To earn Thrive Level recognition and participate in the Thrive Academy, chapters earned the highest achievement in the MEMBERSHIP CAMPAIGN or participated in at least two chapter campaigns: COMMUNITY SERVICE CAMPAIGN, ETHICAL LEADERSHIP CAMPAIGN or PROMOTIONAL CAMPAIGN.

ALABAMA

Auburn High School n n

Center Point High School n n

Clarke County High School n n

Crenshaw County Career Academy n n

Demopolis High School n n

Eufaula High School n n n

Gadsden City High School n n

Gulf Shores High School n n

Hoover High School n n n

Houston County Career Academy n n n

Jackson High School n n

Loveless Academic Magnet Program n n

McAdory High School n n

Oak Grove High School n n n

Pleasant Grove High School n n

Pleasant Grove Middle n n

Spain Park High School n n

Thompson High School n n

ARIZONA

Agua Fria High School n n

Apollo High School n n

Arizona College Preparatory n n

Barry Goldwater High School n n n

Buena High School n n n

Camelback High School n n

Canyon View High School n n n

Casteel High School n n

Desert View High School n n

Desert Vista High School n n

Greenway High School n n n

Higley High School n n n

Horizon High School n n

Ironwood High School n n

Maricopa High School n n

Maryvale High School n

Millennium High School n n

Mountain Ridge High School n n n

Perry High School n n n n

Pinnacle High School n n n

Queen Creek High School n n

Raymond S Kellis High School n n n n

Shadow Ridge High School n n

Thunderbird High School n

Trevor G Browne High School n n

Valley Vista High School n n n

Verrado High School n n

West Point High School n n

Williams Field High School n n n

Willow Canyon High School n n n

ARKANSAS

Alma High School n n n n

Clarksville High School n n

Rogers High School n n

Southside High School n n

CALIFORNIA

Arroyo High School n

Basis Independent Fremont n n

Carlmont High School n n

Canyon Crest Academy n

Da Vinci Communications High School n n

Del Lago Academy n n

Del Norte High School n n

Dublin High School n n

Entrepreneur High School n n n

Foothill High School n n

Granada Hills Charter High School n n

Granite Bay High School n n

Irvington High School n n

JSerra Catholic High School n n

Martin Luther King High School n n n

Mountain House High School n n

Orange County School Of The Arts n n n n

Portola High School n n

San Pasqual High School n n

Stratford Preparatory n n n

The Harker School n n n n

Valley Christian High School n n

Washington High School n n

COLORADO

Air Academy High School n n n

Boulder High School n

Castle View High School n n

Centaurus High School n n n

Chatfield High School n n n

Cherokee Trail High School n n

Cherry Creek High School n n n

Dakota Ridge High School n n n

Denver East High School n n

Denver South High School n n n

Discovery Canyon Campus n n

Eaglecrest High School n n

Fountain Ft Carson High School n n

Fredrick High School n n n

Highlands Ranch High School n n

Horizon High School n n

Monarch High School n

Mountain Range High School n n n

Mountain Vista High School n n

Palmer Ridge High School n n n

Pine Creek High School n n n

Ponderosa High School n n

Pueblo East High School n n

Rock Canyon High School n n

Thomas Jefferson High School n n

Vista Peak Preparatory n n

CONNECTICUT

Bristol Central High School n n

Bunnell High School n n

Coginchaug Regional High School n n

Crosby High School n n

Darien High School n

Fairfield Warde High School n n

Masuk High School n n

Middletown High School n n

New Fairfield High School n n

Newington High School n n n

Nonnewaug High School n n

Old Saybrook High School n n

Platt High School n n n

Simsbury High School n n

Southington High School n n n

Tolland High School n n n

Trumbull High School n n n

Wethersfield High School n n

FLORIDA

Aubrey Rogers High School n

Allen D Nease High School n n n

Armwood High School n n n n

Buchholz High School n n n

Cedar Key School n n n

Cypress Bay High School n n n n

Gainesville High School n

East Ridge High School n n

Hialeah Gardens Senior High School n n

Jean Ribault High School n n

Marjory Stoneman Douglas High School n n n n

Our Lady Of Lourdes Academy n n n

Parrish Community High School n

Plantation High School 1 n n

Ponte Vedra High School n n n

Riverview High School - Sarasota n n n n

Robert Morgan Educational Center n n n

Royal Palm Beach High School n n n

South Plantation High School n n n

Western High School n

GEORGIA

Alexander High School n n n

Alliance Academy Of Innovation n n n

Buford High School n n

Callaway High School n n

Chapel Hill High School n

Denmark High School n n n

Discovery High School n n

East Forsyth High School n n

East Paulding High School n n n

Flowery Branch High School n

Forsyth Central High School n n n

Gainesville High School n

Glynn Academy n n n n

Houston County High School n n n

Howard Middle School n n

Lambert High School n n n n

Loganville High School n n n

Mill Creek High School n n

Newton High School n n

North Forsyth High School n

North Gwinnett High School n n n

North Paulding High School n n n

Northside High School - Warner Robins n

Oconee County High School n n n

Ola High School n n n

Parkview High School n n

Paul Duke Stem High School n

Paulding County High School n

Peachtree Ridge High School n n

River Ridge High School n n n

Rockdale Career Academy n

Roswell High School n n

Shiloh High School n n n

South Forsyth High School n n n

South Gwinnett High School n n

Starr’s Mill High School n

Thinc College & Career Academy n n

Tri-cities High School n n n

Ware County High School n n

West Forsyth High School n n n

Westlake High School n n n

HAWAII

Kapaa High School n n

IDAHO

Middleton High School n n

Timberline High School n n

ILLINOIS

Bremen High School n n n

East Aurora High School n n

Elmwood Park High School n n

Hillcrest High School n n

Neuqua Valley High School n n

Niles North High School n n

Niles West High School n n

York Community High School n n

INDIA

Al Falah School n n n

INDIANA

Avon High School n n

Frankfort High School n n n

Greencastle High School n n

John Adams High School n n

Northview High School n n

South Vigo High School n n

Wawasee High School n n

Westfield High School n n

Yorktown High School n n

IOWA

Gilbert High School n n

KANSAS

Basehor - Linwood High School n n

Olathe North High School n n

Olathe South High School n n

Olathe West High School n n

Wichita East High School n n n

Wichita Heights High School n n

KENTUCKY

Breckenridge County n

Four Rivers Career Academy n n

Grayson County Technology Center n

Holmes High School n n

Larry A Ryle High School n

Logan County High School n

Pendleton County High School n n

Russell County High School n n n

Williamsburg Independent High School n n

LOUISIANA

University View Academy n n n

Vidalia High School n n n

Walker High School n n

MARYLAND

Gilman School n n

Landon School n

MASSACHUSETTS

Algonquin Regional High School n n n

Apponequet High School n

Barnstable High School n n

Beverly High School n n

Billerica High School n n

Bourne High School n n n

Bristol - Plymouth Regional Technical High

School n n n

Burlington High School n n

Danvers High School n n

Dighton - Rehoboth High School n n

Diman Regional Vocational Technical High School n n n

Dover-sherborn High School n n n

Durfee High School n n n

Foxborough High School n n

Georgetown High School n n

Groton - Dunstable Regional High School n n n

Hamilton Wenham High School n n n

Holliston High School n n

Hopedale High School n n n

Ipswich High School n

King Philip Regional High School n n

Marshfield High School n n n

Milton High School n n

Nashoba Regional High School n n

Nipmuc Regional High School n n n

North Andover High School n n

Northeast Metropolitan Regional Vocational High School n n

Norton High School n n

Pembroke High School n n

Pentucket High School n n

Plymouth North High School n n n

Rockport High School n

Shrewsbury High School n n

Taunton High School n n n

Tewksbury Memorial High School n n

Uxbridge High School n n

Wareham High School n n n

Westford Academy n n

Weston High School n n n

Wilmington High School n n

Woburn Memorial High School n n n

MICHIGAN

Airport High School n n

Alpena High School n n

Anchor Bay High School n n n

Ann Arbor Pioneer High School n n

Ann Arbor Skyline High School n n

Birmingham Groves High School n n

Birmingham Seaholm High School n n

Brighton High School n n n

Chippewa Valley High School n n

Dakota High School n n n

Detroit Cass Technical High School n n n

Detroit Catholic Central High School n n n

Detroit Western International High School n n

Farmington High School n n

Frankenmuth High School n n n

Fruitport High School n n

Garden City High School n n

Grand Blanc High School n n

Grandville High School n n

Greenville High School n n

Holt High School n n n

Huron Area Skill Center n n

Jenison High School n n n

Kalamazoo Central High School n n

L’anse Creuse North High School n n n

Lake Orion High School n n

Lakeland High School n n

Lakeview High School n n n

Lamphere High School n n n

Lincoln Park High School n n n

Livonia Stevenson High School n n n

Loy Norrix High School n n

Michigan Great Lakes Virtual Academy n n n

Midland Dow High School n

Montague High School n n

Northville High School n

Saline Area High School n n

South Lyon East High School n

Stoney Creek High School n n

Taylor High School n n

Utica Ford High School n n n n

Vicksburg High School n n

Wyandotte Roosevelt High School n n

MINNESOTA

Alexandria High School n n n

Anoka High School n n n

Bloomington High School n n n

Coon Rapids High School n n n n

Elk River High School n n

Faribault High School n n n n

Lakeville North High School n

Little Falls Community High School n n

Mahtomedi High School n

Mound Westonka High School n n n

Mounds View High School n n

Orono High School n n

Owatonna Senior High School n n n n

Proctor High School n n

Rock Ridge High School n n n

Rockford High School n n n

Rogers High School n n

Roseville Area High School n n n

Sartell High School n n

Sauk Rapids-Rice High School n n n n

Shakopee High School n n n

Southwest Christian High School n

St Francis High School n

Spring Lake Park High School n n n n

Two Harbors High School n n n

Wayzata High School n n n

MISSISSIPPI

Greenwood High School n n

MISSOURI

Boonslick Career & Technical Education

Center n

Center High School n n

East Newton High School n n

McCluer High School n n

Republic High School n

Rolla Technical Institute n

Saline County Career Center n n n n

Springfield Glendale High School n n n n

St James High School n n

Warrensburg Area Career Center n n

MONTANA

Big Sky High School n n n

Bozeman High School n n n

Flathead High School n n n

Gallatin High School n n

Glacier High School n

Helena High School n n

NEBRASKA

Burke High School n

Central High School n n n

Hastings Senior High School n n

Kearney High School n n n

Lincoln East High School n n

Millard North High School n n

Millard South High School n n

Millard West High School n n

Papillion LaVista South High School n n n

Scottsbluff High School n Westside High School n

NEVADA

Basic Academy of International

Studies n n n

East Career and Technical Academy n n

Palo Verde High School n n

Sierra Vista High School n n

Southeast Career Technical Academy n n n

West Career & Tech Academy n n

NEW HAMPSHIRE

Bedford High School n n

Hillsboro-Deering High School n n

John Stark Regional High School n n

Kennett High School n n

Lakes Region Technology Center n n

Pinkerton Academy n n

NEW JERSEY

Butler High School n n n

Carteret High School n n n

Cherokee High School n n n

Christian Brothers Academy n n

Cinnaminson High School n n n

Colts Neck High School n n n

Cranford High School n n

Delsea Regional High School n n

Freehold Township High School n n

Glen Rock High School n n

Haddonfield Memorial High School n

Highland High School n n

Highland Park High School n n n

Hightstown High School n n n

Immaculate Heart Academy n n n

Jackson Memorial High School n n

Jefferson Township High School n n n

Kingsway Regional High School n n n n

Lakeland Regional High School n n n

Lawrence High School n n n

Lenape High School n n

Leonia High School n n

Livingston High School n

Marlboro High School n n

Morris County School of Technology n n

Morris Hills High School n n

Northern Burlington Regional High School n n n n

Northern Valley Regional High School at Old

Tappan n n n

Ocean Township High School n

Park Ridge High School n n

Parsippany Hills High School n n n

Pascack Hills High School n

Pascack Valley High School n

Passaic High School n n

Ramapo Indian Hills High School n n n

Ramsey High School n

Ridgewood High School n n n

River Dell High School n n n

Saddle River Day School n n

Sayreville War Memorial High School n n n

Scotch Plains Fanwood High School n n

Shawnee High School n n n

Sparta High School n n

Spotswood High School n n n

Timber Creek Regional High School n n

Verona High School n n

Warren Hills High School n n

Washington Township High School n n

Williamstown High School n n n

NEW MEXICO

Albuquerque High School n n n n

Cleveland High School n

Del Norte High School n n n

Eldorado High School n

Highland High School n

La Cueva High School n n n

Manzano High School n n n

Rio Rancho High School n n n

Sandia High School n

NEW YORK

Canandaigua Academy n n

East Aurora High School n n

East Syracuse-Minoa High School n n

Herricks High School n n

Homer High School n n n

Lockport High School n n

Penfield High School n n

Plainview-Old Bethpage JFK High School n n

Smithtown High School East n n n n

Smithtown High School West n n n

Staten Island Tech n n

Syosset High School n n

Victor High School n n

W.T. Clarke High School n n

Williamsville North High School n

NORTH CAROLINA

AC Reynolds High School n n n

Apex Friendship High School n n n

Arapahoe Charter School n n

Ardrey Kell High School n n n

Ashley High School n n

Broughton Magnet High School n n

Burns High School n n

Cape Fear High School n n n

Charles B. Aycock High School n n n

Cuthbertson High School n n

East Lincoln High School n n

Enloe High School n n

Green Hope High School n n n n

Green Level High School n n n

Grimsley High School n n

Heritage High School n n n

Hickory Ridge High School n n n

Holly Springs High School n n

Mallard Creek High School n n n n

Marvin Ridge High School n n n n

Myers Park High School n

North Buncombe High School n n

North Carolina School of Science and Mathematics n n n

Northwest Cabarrus High School n n

Northwest Guilford High School n n

Northwest School Of The Arts n n

Panther Creek High School n n n n

Princeton High School n n

Rocky River High School n n n

Rolesville High School n n n

Ronald Reagan High School n n

Sanderson High School n n

Smithfield-selma High School n n

South Brunswick High School n n

Sun Valley High School n n

Swansboro High School n n n

TC Roberson High School n n

Triangle Math And Science Academy n n n n

Triton High School n n n

Union Academy Charter School n n n

Wake Forest High School n n

Watauga High School n n n

Weddington High School n n n

West Brunswick High School n n n

West Henderson High School n n n n

West Johnston High School n n

West Mecklenburg High School n n

William A. Hough High School n n n

Willow Spring High School n

NORTH DAKOTA

Beulah High School n n

Bismarck High School n n

Bottineau High School n n

Central Cass High School n n

Century High School n n

Fargo North High School n n

Fargo South High School n n

Grand Forks Central High School n n

Lake Area Career & Technology Center n n

Legacy High School n n

Mandan High School n n n n

Minot High School n n

Minot North High School n n

Minto High School n n

Red River High School n n

Sheyenne High School n n

West Fargo High School n n

OHIO

Bucyrus High School 1 n n

Butler Tech Edgewood High School n n n

Butler Tech Ross High School n n

Fairfield Union High School n n

Great Oaks Harrison High School 1 n n

Great Oaks Harrison High School 2 n n

Lima Senior High School 1 n n

Lima Senior High School 2 n n

Maple Heights High School n n

Marion Harding High School n n n

Napoleon High School n n

Ohio Hi Point Career Center Graham n n

Ohio Hi Point Career Center Marysville n n n

Olentangy Orange High School n n n

Penta-Bowling Green High School n n

Penta-Maumee High School n n

Pickerington High School North n n n

Saint Marys Memorial High School n n

Urbana High School n

Withrow University High School n

Chatham Charter School n n n

Don Bosco Prep High School n n

Eastern High School n

Hill - Murray High School n n n

Howard Lake Waverly Winsted High School n

Irondale High School n n n

Essex County Vocational-Technical SchoolWest Caldwell n n

Clayton High School n n n

Corinth Holders High School n n

Cox Mill High School n n n n

OKLAHOMA

Edmond North High School n n

High Plains Technology Center n n n

Mustang High School n n n n

Ponca City High School n n

ONTARIO

Brooklin High School n n

Donald A. Wilson SS n n

Jean Augustine S S n n n

Sinclair SS n n

Stephen Lewis SS (Peel) n n

The Woodlands School n n n

OREGON

Bend Senior High School n

Caldera High School n n

Forest Grove High School n

Klamath Union High School n

Oregon City High School n n

Sabin-Schellenberg Center n n

Thurston High School n n

PENNSYLVANIA

Bethel Park Senior High School n n

Carbon Career & Technical Institute n n

Devon Preparatory School n n

Dover Area High School n n n

Eastern York High School n n n

Fleetwood Area High School n n

George Washington High School n n n

Lehigh Career & Technical Institute n n n

Linden Hall High School n n

Norristown Area High School n n n n

Northampton Area Senior High School n n n

Northeast High School n

Plymouth Whitemarsh High School n n

Smethport High School n

State College Area High School n n n

The Pennsylvania Cyber Charter School n n n

West Chester East High School n n

SOUTH CAROLINA

Beaufort Academy n n

Beaufort High School n n

Bluffton High School n n

Blythewood High School n n

Eastside High School n n n n

Fort Mill High School n n

Horse Creek Academy n n

Lexington Technology Center n n

Loris High School n

Midland Valley High School n n

Myrtle Beach High School n n n

Pelion High School n n

Pickens County Career & Technology Center n n

River Bluff High School n n n n

Socastee High School n n n

South Aiken High School n n

Walhalla High School n n

West Ashley High School n n n

West-Oak High School n n

TENNESSEE

Alcoa High School n n

Arlington High School n

Beech High School n

Blackman High School n n

Brentwood High School n n n

Eagleville High School n

East High School n n

Farragut High School n

Gallatin High School n n n

Gibbs High School n n n

Humphreys County Vocational Center n n

John Overton High School n

Karns High School n n

Page High School n

Sevier County High School n n n

Shelbyville Central High School n n n

Stewarts Creek High School n

Station Camp High School n n

Summit High School n

Walker Valley High School n

Whitehaven High School n

TEXAS

Allen High School n n n

Amtech Career Academy n n

Atlanta High School n n

Ballinger High School n n

Beaumont United High School n n n

Ben Barber Innovation Academy n n n n

Byron P. Steele, II High School n n n

Career Education Center - Wichita Falls n n

Carroll High School n n n

Castleberry High School n n

Cedar Park High School n n

Cedar Ridge High School n n

Centennial High School n n n

Christoval High School n n n

Clear Brook High School n n

Clear Lake High School n n

Clements High School n n n

Colleyville Heritage High School n n n n

Conroe High School n n n

Coppell High School n

Cy-fair High School n n

Del Valle High School n n n

Dickinson High School n n

Douglas Macarthur High School n n

Duncanville High School n n n

Eaton High School n n n

Elkins High School n n n

Emerson High School n n

Foster High School n n

Franklin High School n n n

Frisco Memorial High School n n

Fulshear High School n n n

Garland High School n n

George Ranch High School n n

Glenda Dawson High School n n n n

Granbury High School n n n

Grand Oaks High School n n n

Grapevine High School n n n

Greenwood High School n n

Harmony School Of Innovation - Fort

Worth n n

Harmony Science Academy - San

Antonio n n

Hebron High School n n

Hughes Springs High School n n

I University Prep n n

Independence High School n n

Irving High School n n

J.J. Pearce High School n n

John Foster Dulles High School n n n

Keller High School n n

Kingwood High School n n n

Lake Travis High School n n n n

Lakeview Centennial High n

Leander High School n n n

Lebanon Trail High School n n n

Liberty High School n n n

Little Elm High School n n n

Mabank High School n n

Magnolia West High School n n

Marcus High School n n

McNeil High School n n n

Mission Veterans Memorial High School n n n

New Tech High at Coppell n n n

Nimitz High School - Irving n n

North Garland High School n n

Pampa High School n n

Pine Tree High School n n

Pittsburg High School n n

Prosper High School n n n

Reedy High School n n n n

Richardson High School n n n

Ridge Point High School n n

Rio Hondo High School PTECH n n

Robert Turner College & Career High School n

Rock Hill High School n n n

Ronald Reagan High School n n n n

Round Rock High School n n n n

Rouse High School n n n

Sachse High School n n n

Samuel Clemens High School n n

San Angelo Central High School n n n n

Stephen F. Austin High School n n

Stephenville High School n n

Summer Creek High School n n

Sweetwater High School n n n

The Woodlands College Park High School n n n

The Woodlands High School n n n n

Timber Creek High School n n

Tom Glenn High School n n

Travis High School n n n

Uplift North Hills Prep n n n

Vanguard Academyn n

Wakeland High School n n n n

Walnut Grove High School n n

Weatherford High School n n n

Westwood High School n n

Willis High School n n

Wylie High School n n n

UTAH

Alta High School n n n

Brighton High School n n n

Career Tech High School n n

Corner Canyon High School n n n

Herriman High School n n

Jordan High School n n n

Mountain High School n n n

Mountain Ridge High School n n n

Olympus High School n n

Weber High School n n n

VIRGINIA

Atlee High School n n

Briar Woods High School n n n

Broad Run High School n n

Cosby High School n n

Dominion High School n n

Fairfax High School n n

Fauquier High School n n

Freedom High School - Loudoun n n n n

Grassfield High School n n n n

Heritage High School - Loudoun n n

Hidden Valley High School n

Independence High School n n n n

James Madison High School n n n

James Monroe High School n n n

John Champe High School n n n n

John Handley High School n n n

King George High School n n n

Lake Braddock Secondary School n n n

Lee County Career & Technical Center n n

Lightridge High School n n

Loudoun County High School n

Loudoun Valley High School n n

Mountain View High School n n n

Nansemond River High School n n n

New Kent High School n n

Oakton High School n n n n

Orange County High School n n n

Patrick Henry High School- Hanover n n

Pulaski County High School n

Riverside High School n n n

Rock Ridge High School n n n

South County High School n n n

Stone Bridge High School n

Warren County High School n n n

Westfield High School n n n n

Windsor High School n n

Woodbridge Senior High School n n

Woodgrove High School n n

WASHINGTON

Albert Talley Sr. High School n n

Auburn High School n n

Auburn Riverside High School n n n

Ballard High School n n n

Bethel High School n n

Bonney Lake High School n n n

Bothell High School n n

Camas High School n n

Cedarcrest High School n n

Chiawana High School n n n

Clarkston High School n n

Decatur High School n n

Deer Park High School n n n

East Valley High School n n

Eastlake High School n n n

Eastside Catholic High School n

Evergreen High School n n

Franklin Pierce High School n n n

Garfield High School n n

Graham Kapowsin High School n n

Grandview High School n n n

Hanford High School n n

Hazen High School n n n

Heritage High School n n

Issaquah High School n n n

Jackson High School n n

Juanita High School n n

Kamiak High School n

Kamiakin High School n n n

Kennewick High School n n

Kent Laboratory Academy n

Kentlake High School n

Kentridge High School n n n

King’s High School n n

Lake Stevens High School n n n

Lake Washington High School n n

Lincoln High School Seattle n n

Lindbergh High School n n n

Mark Morris High School n n

Mead Senior High School n n

Monroe High School n n

Mount Si High School n n

Mount Spokane High School n n

Muckleshoot Tribal High School n n

Newport High School n n

North Mason High School n n

Olympia High School n n n

Pasco High School n n n

Port Angeles High School n n

Quincy High School n n

Renton High School n n n

Richland High School n n

Roosevelt High School n

Shorecrest High School n n

Shorewood High School n n

Skyview High School n n n

Sumner High School n n n

Tahoma High School n n n

Thomas Jefferson High School n n

Three Springs High School n n

Todd Beamer High School n n

West Valley High School - Yakima n n n

William F. West High School n n

Woodland High School n n n

WEST VIRGINIA

Nitro High School n n

Winfield High School n n

WISCONSIN

Appleton East High School n n n n

Appleton West High School n n

Bay Port High School n n n n

Brookfield Central High School n n

Brown Deer High School n n

Cambridge High School n n

D. C. Everest High School n n

DeForest Area High School n n n

Eau Claire North High School n n n

Hamilton Sussex High School n n

Holmen High School n n n

Hortonville High School n n n

Iola-Scandinavia High School n n

Kenosha Tremper High School n n n

Kimberly High School n n

Madison West High School n n

Marshall High School n n

McFarland High School n n

Monona Grove High School n n

New Berlin West High School n n

New London High School n n

Racine Case High School n

Rhinelander High School n n n

St. Francis High School n n

Tomah Senior High School n

Waunakee High School n n

Wausau West High School n n n

West Salem High School n n n

Wisconsin Rapids High School n n n n

GOLD-CERTIFIED SCHOOL-BASED ENTERPRISES

Congratulations to the following chapters for earning a DECA SBE Chapter Certification for 2024-2025! To become DECA certified, students reflect upon their work in the SBE program through documentation of 10 key business standards and performance indicators. Earning a GOLD CERTIFICATION qualifies students to participate in the exclusive SBE Academy + Competition held annually during DECA’s International Career Development Conference.

ALABAMA

FOOD SERVICE OPERATIONS

Pleasant Grove Middle School

RETAIL OPERATIONS

Crenshaw County Career Academy

Hoover High School

Pleasant Grove High School

ARIZONA

FOOD SERVICE OPERATIONS

Apollo High School

Arizona College Preparatory

Barry Goldwater High School

Buena High School

Camelback High School

Casteel High School

Centennial High School

Desert Ridge High School

Douglas High School

Eastmark High School

Greenway High School

Highland High School

Higley High School

Ironwood High School

Maricopa High School

Maryvale High School

Perry High School

Raymond S Kellis High School

Shadow Ridge High School

Sunnyslope High School

Thunderbird High School

Tolleson Union High School

Tonopah Valley High School

Valley Vista High School

Williams Field High School

Willow Canyon High School

RETAIL OPERATIONS

Buena High School

Centennial High School

Desert Ridge High School

Horizon High School

Ironwood High School

Mountain Ridge High School

Perry High School

Pinnacle High School

Queen Creek High School

Shadow Ridge High School

West Point High School

Willow Canyon High School

ARKANSAS

FOOD SERVICE OPERATIONS

Don Tyson School of Innovation

El Dorado High School

Southside High School

RETAIL OPERATIONS

Northside High School

Pea Ridge High School

CALIFORNIA

FOOD SERVICE OPERATIONS

Granada Hills Charter High School

Martin Luther King High School

Mission San Jose High School

Valley Christian High School

RETAIL OPERATIONS

Bayside Community Day School

Liberty High School

Mission San Jose High School

Mountain House High School

Portola High School

Valley Christian High School

Washington High School

COLORADO

FOOD SERVICE OPERATIONS

Air Academy High School

Cherokee Trail High School

Discovery Canyon Campus

Douglas County High School

Fort Collins High School

Highlands Ranch High School

Pine Creek High School

Ponderosa High School

Thomas Jefferson High School

RETAIL OPERATIONS

Air Academy High School

Castle View High School

Discovery Canyon Campus

Eaglecrest High School

Fountain Ft Carson High School

Highlands Ranch High School

Mountain Vista High School

Palmer Ridge High School

Pine Creek High School

Stem High School

Warren Tech Central

CONNECTICUT

RETAIL OPERATIONS

Bunnell High School

Norwich Technical High School

Southington High School

Tolland High School

FLORIDA

FOOD SERVICE OPERATIONS

Allen D Nease High School

Booker T Washington High School

Buchholz High School

Cypress Bay High School

East Ridge High School

Robert Morgan Educational Center

Royal Palm Beach High School

RETAIL OPERATIONS

Allen D Nease High School

Bartram Trail High School

Buchholz High School

Lake Howell High School

Lake Region High School

Pembroke Pines Charter High School

Ponte Vedra High School

Riverview High School - Sarasota

GEORGIA

FOOD SERVICE OPERATIONS

Alexander High School

Central High School

Douglas County College & Career

Institute

East Forsyth High School

East Paulding High School

Flowery Branch High School

Forsyth Central High School

Grayson High School

Howard High School

Lambert High School

Lanier High School

Lithonia High School

Loganville High School

Mill Creek High School

Mountain View High School

Norcross High School

North Forsyth High School

North Hall High School

North Paulding High School

Oconee County High School

Parkview High School

Paul Duke Stem High School

Paulding County High School

Peachtree Ridge High School

Rome High School

Shiloh High School

South Gwinnett High School

Thinc College & Career Academy

West Forsyth High School

Whitewater High School

RETAIL OPERATIONS

Buford High School

Chapel Hill High School

Collins Hill High School

Discovery High School

Dunwoody High School

Houston County High School

Lambert High School

Lanier College & Career Academy

Newton High School

North Gwinnett High School

Northside High School - Columbus,

Peppy Patriot Pride (P3)

Northside High School - Columbus,

Personalized Pats

South Forsyth High School

Tri-cities High School

Warner Robins High School

West Forsyth High School

HAWAII

FOOD SERVICE OPERATIONS

Mililani High School

IDAHO

FOOD SERVICE OPERATIONS

Coeur d’Alene High School

Lake City High School

RETAIL OPERATIONS

Coeur d’Alene High School, Gate

Store

Coeur d’Alene High School, Retail Store

ILLINOIS

FOOD SERVICE OPERATIONS

Bremen High School

Niles West High School

Oak Forest High School

RETAIL OPERATIONS

Belvidere North High School

Bremen High School

East Aurora High School

Oak Forest High School

INDIANA

FOOD SERVICE OPERATIONS

Avon High School

Ben Davis High School

Brownsburg High School

Carmel High School

Frankfort High School

Martinsville High School

Union City Jr./Sr. High School

Yorktown High School

RETAIL OPERATIONS

Brownsburg High School

Carmel High School

Hamilton Southeastern High School

Union City Jr./Sr. High School

IOWA

FOOD SERVICE OPERATIONS

Oelwein High School

Starmont High School

Waverly-Shell Rock High School

RETAIL OPERATIONS

Ames Senior High School

Gilbert High School

KANSAS

FOOD SERVICE OPERATIONS

Basehor-Linwood High School, Spirit Box

Basehor-Linwood High School, The Den

Blue Valley West High School

Mill Valley High School

Olathe North High School

Washburn Rural High School

Wichita East High School

Wichita North High School

RETAIL OPERATIONS

Blue Valley Northwest High School

Blue Valley Southwest High School

Blue Valley West High School

Olathe South High School

Washburn Rural High School, The Shack

Washburn Rural High School, WRHS Bank

KENTUCKY

FOOD SERVICE OPERATIONS

Jessamine Career & Technology Center

Taylor County High School

Trigg County High School

RETAIL OPERATIONS

Scott County High School

LOUISIANA

FOOD SERVICE OPERATIONS

Baton Rouge Magnet High School

RETAIL OPERATIONS

Walker High School

MASSACHUSETTS

FOOD SERVICE OPERATIONS

Apponequet High School

Burlington High School

Diman Regional Vocational

Technical High School

Douglas High School

Durfee High School

Essex North Shore Agricultural &

Technical High School

Marshfield High School

Nipmuc Regional High School

North Andover High School

Northeast Metropolitan Regional Vocational High School

Plymouth North High School

Plymouth South High School

Taunton High School

Wareham High School

Weston High School

RETAIL OPERATIONS

Apponequet High School

Bourne High School

Bristol - Plymouth Regional

Technical High School

Burlington High School

Cambridge Rindge & Latin School

Danvers High School

Diman Regional Vocational Technical High School

Dracut High School

Durfee High School, Elevations Beauty Salon

Durfee High School, The Summit Campus Store

Essex North Shore Agricultural & Technical High School, Essex Tech Collision and Repair

Essex North Shore Agricultural & Technical High School, Salon 565

Essex North Shore Agricultural & Technical High School, SHOP565

Hopedale High School

King Philip Regional High School

Marshfield High School

Masconomet High School

North Andover High School

Northeast Metropolitan Regional Vocational High School, NE Essentials

Northeast Metropolitan Regional Vocational High School, NE Things School Store

Northeast Metropolitan Regional Vocational High School, Reading Co-Op Bank

Norton High School

Scituate High School

Southeastern Regional Vocational High School

Taunton High School

Uxbridge High School

Wachusett Regional High School

Wareham High School

Weston High School

MICHIGAN

FOOD SERVICE OPERATIONS

Ann Arbor Pioneer High School

Ann Arbor Skyline High School

Carlson High School

Chippewa Valley High School

Clio High School, The Mustang Corner

Clio High School, The Stable

Fruitport High School

Garden City High School

Grandville High School

Greenville High School

Hartland High School

Huron High School

Jenison High School

L’anse Creuse High School

L’anse Creuse North High School

Lake Orion High School

Lakeland High School

Lapeer County Education and Technology Center

Lenawee TECH Center

Lincoln Park High School

Montague High School

Northville High School

Petoskey Career & Technical

Education High School

Saginaw Career Complex

Saline Area High School

South Lyon East High School

Southgate Anderson High School

Troy High School

Tuscola Technology Center

Utica Eisenhower High School

Utica Stevenson High School

Warren Woods Tower High School

Westland John Glenn High School

Wyandotte Roosevelt High School

RETAIL OPERATIONS

Airport High School

Alpena High School

Berkley High School

Brighton High School

Carlson High School

Chippewa Valley High School

Clio High School

Dakota High School

Davison High School

Detroit Cass Technical High School

Farmington High School

Grand Haven High School

Grandville High School

Grosse Pointe North High School

Jackson High School

Jenison High School

L’anse Creuse High School

L’anse Creuse North High School

Lakeland High School

Lakeview High School

Lincoln Park High School

Livonia Stevenson High School

Rochester Adams High School

Saline Area High School

Utica Ford High School

Utica High School

Warren Woods Tower High School

Waterford Kettering High School

Woodhaven High School

Wyandotte Roosevelt High School

MINNESOTA

FOOD SERVICE OPERATIONS

Alexandria High School

Anoka High School

Bloomington High School

Coon Rapids High School

Dassel-Cokato High School

Elk River High School

Faribault High School

Irondale High School

Little Falls Community High School

Mound Westonka High School

Mounds View High School

Orono High School

Owatonna Senior High School

Richfield High School

Rock Ridge High School

Rogers High School

Sauk Rapids-Rice High School

Spring Lake Park High School

St Francis High School

St Louis Park High School, DECA STORiole

St Louis Park High School, St. Louis Park DECA Spirit Box

RETAIL OPERATIONS

Alexandria High School

Coon Rapids High School

Elk River High School

Faribault High School

Irondale High School

Lakeville North High School

Mounds View High School

Orono High School

Owatonna Senior High School

Richfield High School

Rockford High School

Rogers High School

Sauk Rapids-Rice High School

Shakopee High School

Spring Lake Park High School

St Louis Park High School

Tartan High School

Two Harbors High School

Waconia High School

Wayzata High School

MISSISSIPPI

FOOD SERVICE OPERATIONS

Olive Branch High School

RETAIL OPERATIONS

Tupelo Career & Technical Center

MISSOURI

FOOD SERVICE OPERATIONS

Belton High School

Blue Springs High School

Boonslick Career & Technical

Education Center

Camdenton High School

Cape Girardeau Career & Technical

Center

Clinton Technical School

Diamond High School

East Newton High School

Franklin Technology Center

Gateway STEM High School

Lee’s Summit North High School

Lee’s Summit West High School

Nevada Regional Technical Center

Ozark Mountain Technical Center

Raymore-Peculiar High School

Republic High School

Scott Regional Technical Center

Smith-Cotton High School

Springfield Parkview High School

St Charles High School

Warrenton High School

Waynesville Career Center

Webb City High School

Wentzville Liberty High School

Wentzville Timberland High School

RETAIL OPERATIONS

Blue Springs South High School

Boonslick Career & Technical

Education Center

East Newton High School

Fair Grove High School

Ladue Horton Watkins High School

Ozark Mountain Technical Center

Smith-Cotton High School

Springfield Central High School

Springfield Glendale High School, The Nest

Springfield Glendale High School, TOC Store

Warrensburg Area Career Center

MONTANA

FOOD SERVICE OPERATIONS

Big Sky High School

Bozeman High School

Capital High School

Gallatin High School

Helena High School

RETAIL OPERATIONS

Whitefish High School

NEBRASKA

FOOD SERVICE OPERATIONS

Scottsbluff High School

Sidney High School

RETAIL OPERATIONS

Gering High School

Millard South High School

Westside High School

NEW HAMPSHIRE

FOOD SERVICE OPERATIONS

Nashua South High School

Nashua Technology Center - North

Pinkerton Academy

NEW JERSEY

FOOD SERVICE OPERATIONS

Butler High School

Don Bosco Prep High School

Highland Park High School,

Cup O’ GLOW

Highland Park High School,

DECA Store - Food

Leonia High School

Northern Burlington Regional High School

Northern Valley Regional High

School at Demarest

Ocean Township High School

Ridgewood High School

Verona High School

RETAIL OPERATIONS

Cinnaminson High School

Delsea Regional High School

Highland Park High School

Hightstown High School

Lakeland Regional High School

North Star Academy

Passaic High School

Ridgewood High School

Sparta High School

Washington Township High School

Williamstown High School

NEW MEXICO

FOOD SERVICE OPERATIONS

Albuquerque High School

Eldorado High School

Highland High School

La Cueva High School

Manzano High School

Sandia High School

RETAIL OPERATIONS

Rio Grande High School

NEW YORK

FOOD SERVICE OPERATIONS

Deer Park High School

Herricks High School

Plainview-Old Bethpage

JFK High School

Smithtown High School East

Smithtown High School West

RETAIL OPERATIONS

Massapequa High School

Roslyn High School

NORTH CAROLINA

FOOD SERVICE OPERATIONS

Chatham Charter School

Overhills High School

Triangle Math & Science Academy

RETAIL OPERATIONS

Chatham Charter School, Castle Creations

Chatham Charter School, Castle Media

Triangle Math & Science Academy

NORTH DAKOTA

FOOD SERVICE OPERATIONS

Red River High School

RETAIL OPERATIONS

Central Cass High School

Grand Forks Central High School

Legacy High School

Mandan High School,

Braves Crossing

Mandan High School, Braves Design

Mandan High School, Braves Financial

OHIO

FOOD SERVICE OPERATIONS

Butler Tech Edgewood High School

Carey High School

Lima Senior High School 2

Maple Heights High School

Marion Harding High School

Olentangy Liberty High School

Olentangy Orange High School

Pickerington High School North

Port Clinton High School

Saint Marys Memorial High School

Urbana High School

Western Brown High School 2

RETAIL OPERATIONS

Bucyrus High School 1

Butler Tech Northwest High School

Carey High School

Clay High School

Fostoria High School

Great Oaks Anderson High School

Great Oaks West Clermont

High School

Groveport Madison High School

Kettering Fairmont High School 1

Lima Senior High School 1

Massillon Washington High School

Northmont High School 1, Credit Union

Northmont High School 1,

The Bolt Shop

Ohio Hi-Point Career Center -

Graham

Ohio Hi-Point Career CenterMarysville

Olentangy Berlin High School

Olentangy High School

Olentangy Liberty High School

Olentangy Orange High School

Pickerington High School North

Western Brown High School 2

OKLAHOMA

FOOD SERVICE OPERATIONS

Edmond Memorial High School

Edmond-North High School

Edmond-Santa Fe High School

Mustang High School

Putnam City High School

Putnam City North High School

Yukon High School

RETAIL OPERATIONS

High Plains Technology Center

Metro Technology Center

OREGON

FOOD SERVICE OPERATIONS

Aloha High School

Bend Senior High School

Caldera High School

Ida B. Wells-Barnett High School

Sabin-Schellenberg Center, Bizmart

Sabin-Schellenberg Center, Sabin Deli

Southridge High School

Springfield High School

RETAIL OPERATIONS

Forest Grove High School

Sam Barlow High School

Westview High School

PENNSYLVANIA

FOOD SERVICE OPERATIONS

Carbon Career & Technical Institute

Lehigh Career & Technical Institute

Pottstown High School

Taylor Allderdice High School

RETAIL OPERATIONS

Abraham Lincoln High School

Dover Area High School

Eastern York High School

Fleetwood Area High School

State College Area High School

SOUTH CAROLINA

FOOD SERVICE OPERATIONS

East Cooper Center for Advanced Studies

Pickens County Career & Technology Center

West Ashley High School

RETAIL OPERATIONS

Bluffton High School

River Bluff High School

TENNESSEE

FOOD SERVICE OPERATIONS

Blackman High School

Brentwood High School

Cannon County High School

Centennial High School

Gallatin High School

Halls High School

Karns High School

Page High School

Powell High School

Ravenwood High School

Rockvale High School

Siegel High School

Summit High School

RETAIL OPERATIONS

Beech High School, Beech Buc Stop

Beech High School, Buccaneer Prints

Bradley Central High School

Cannon County High School

Centennial High School

Hardin Valley Academy

Heritage High School

White House High School

TEXAS

FOOD SERVICE OPERATIONS

Angleton High School

Ben Barber Innovation Academy

Birdville High School

Claudia Taylor Johnson High School

Clear Brook High School

Clear Falls High School

Clear Springs High School

Douglas Macarthur High School

Dripping Springs High School

Elkins High School

Foster High School

Fulshear High School

George Ranch High School

Granbury High School

Grand Oaks High School

Grand Prairie High School

Hughes Springs High School

John Dubiski Career High School, Bistro 161

John Dubiski Career High School, One61 Outfitters

Lake Highlands High School

Lake Travis High School

Lebanon Trail High School

Little Elm High School, Teacher Lunches

Little Elm High School, The Hut on Wheels V2

Reedy High School

Richardson High School

Rock Hill High School

Stephen F. Austin High School

Sunset High School

Tom Glenn High School

Travis High School

Wakeland High School

Walnut Grove High School

Weatherford High School

RETAIL OPERATIONS

Allen High School

Amtech Career Academy

Byron P. Steele, II High School

Claudia Taylor Johnson High School

Conroe High School

Douglas Macarthur High School

Foster High School

Glenda Dawson High School

Grapevine High School, Luxora

Grapevine High School, Mustang Ink, Custom Spirit Shop

Grapevine High School, The Outpost General Store

Irving High School

Keith Bell Opportunity Central

Lakeview Centennial High School

Little Elm High School, Hut on Wheels

Lakeville South High School

Mound Westonka High School

Hillsboro-Deering High School

Lakes Region Technology Center

Ohio Hi-Point Career CenterGraham

Little Elm High School, The Lobo Locker

Lubbock-Cooper High School, Pirate Market

Lubbock-Cooper High School, Spirt Box

McNeil High School

Nimitz High School

Prosper High School

Richardson High School

Ronald Reagan High School

Round Rock High School

Rouse High School

Samuel Clemens High School, Buffalo Trading Company

Samuel Clemens High School, Clemens Closet

The Woodlands College Park High School

Westwood High School

UTAH

FOOD SERVICE OPERATIONS

Alta High School

Brighton High School

Copper Hills High School

Farmington High School

Herriman High School

Jordan High School

Mountain Ridge High School

Uintah High School

RETAIL OPERATIONS

American Fork High School

VIRGINIA

FOOD SERVICE OPERATIONS

Broad Run High School

Chantilly High School

Heritage High School - Loudoun

Hidden Valley High School, The Titan Store

Hidden Valley High School, Titan Concession Stand

John Champe High School, The Grub Tub

John Champe High School , Roamin’ Roasters

Lake Braddock Secondary School

Loudoun County High School

Loudoun Valley High School

Millbrook High School, Blue Blaze Cafe

Millbrook High School, Blue Blaze Express

Oakton High School

Sherando High School

Stone Bridge High School

Warren County High School

Westfield High School

Woodgrove High School

RETAIL OPERATIONS

Alexandria City High School, Titan School Store

Alexandria City High School, Titan SpiritBox

Atlee High School

Blacksburg High School

Briar Woods High School

Broad Run High School

Cave Spring High School

Chantilly High School

Courtland High School

Dominion High School

Fairfax High School

Freedom High School - Loudoun

Gar-Field High School

Heritage High School - Loudoun

Independence High School

James Madison High School, Warhawk Customs

James Madison High School, Warhawk Spirit Box

John Champe High School

John Handley High School

King George High School

Lake Braddock Secondary School

Landstown High School

Lightridge High School

Loudoun County High School

Loudoun Valley High School

Massaponax High School

Millbrook High School, Blue Blaze Pioneer Gear

Millbrook High School,

Pioneer Sports and Entertainment Network

Oakton High School

Orange County High School

Riverbend High School

Riverside High School, Hawk’s Nest

Riverside High School, Ram Shack

Rock Ridge High School

Salem High School - Roanoke

Sherando High School

South County High School, Stallion Spirit Box

South County High School,

Stallion Print Shop

South County High School, Stallion Spirit Store

Spotsylvania High School

Stone Bridge High School

Tuscarora High School

Warren County High School, Wildcats Den

Warren County High School, Wildcats LIVE!

Westfield High School

William Fleming High School

Woodgrove High School

WASHINGTON

FOOD SERVICE OPERATIONS

Archbishop Murphy High School

Auburn High School

Auburn Mountainview High School

Auburn Riverside High School

Bethel High School

Bonney Lake High School

Burlington Edison High School

Camas High School

Capital High School

Cascade Sr. High School Everett Cashmere High School

Central Kitsap High School

Central Valley High School

Cheney High School

Chiawana High School

Clarkston High School, Bantam Bean

Clarkston High School, The DECA Store

Clover Park High School

Curtis High School

Deer Park High School

East Valley High School

Eastlake High School

Eastside Catholic High School

Edmonds - Woodway High School

Emerald Ridge High School

Enumclaw High School

Everett High School

Ferris High School, Saxon Grounds

Ferris High School, Saxon Shack

Glacier Peak High School

Graham Kapowsin High School

Grandview High School, Greyson’s Brewz

Grandview High School, Greyson’s DECA Deli

Hanford High School

Hazen High School

Heritage High School

Hudson’s Bay High School

Inglemoor High School

Issaquah High School

Jackson High School

John R. Rogers High School -

Spokane, The Pirate Mercantile

John R. Rogers High SchoolSpokane, The Pirate Perk

Kamiak High School

Kelso High School

Kennewick High School

Kent-Meridian High School

Kentlake High School

King’s High School

Lake Stevens High School

Lake Washington High School,

Kang Cafe

Lake Washington High School,

Kang Korner

Lincoln High School Seattle

Lindbergh High School

Lynnwood High School

Mariner High School

Mark Morris High School

Marysville - Pilchuck High School

Mead Senior High School

Meadowdale High School

Monroe High School

Mount Si High School

Mount Spokane High School

Newport High School

North Central High School

North Creek High School

North Thurston High School

Northwest Christian Schools

Oak Harbor High School

Olympia High School

Prosser High School

Pullman High School

Puyallup High School

Quincy High School

Renton High School

Ridgeline High School

River Ridge High School

Rogers High School - Puyallup

Roosevelt High School

Selah High School

Shadle Park High School,

Bagpiper’s Bistro

Shadle Park High School,

Highlander Hut

Shorecrest High School

Shorewood High School

Skyview High School

Snohomish High School

South Kitsap High School

Spanaway Lake High School

Sumner High School

Tahoma High School

The Overlake School

Thomas Jefferson High School

Three Springs High School

Timberline High School

Todd Beamer High School, Coffee Beam

Todd Beamer High School, That One Place

Wenatchee High School

William F. West High School

Woodinville High School

RETAIL OPERATIONS

Archbishop Murphy High School

Auburn High School

Auburn Riverside High School

Bothell High School

Burlington Edison High School

Capital High School

Cascade Sr. High School Everett

Cascadia Technical Academy

Chiawana High School

Deer Park High School

Eastlake High School,

Custom Printing @ The DEN

Eastlake High School, The DEN

Ferris High School

Glacier Peak High School

Grandview High School

Hanford High School

Hudson’s Bay High School

Inglemoor High School

Jackson High School

Kamiakin High School, Gesa Credit Union

Kamiakin High School, The Repeat Boutique

Kamiakin High School, The Trading Post

Kennewick High School

Lake Stevens High School

Lake Washington High School, Kang Korner Retail

Lake Washington High School, Kang Kustoms

Lincoln High School Seattle

Lynnwood High School

Mariner High School

Mark Morris High School

Monroe High School

Mount Spokane High School

Newport High School

North Central High School

North Creek High School

North Kitsap High School

Olympia High School

Pasco High School

Prosser High School

Puyallup High School

Quincy High School

Renton High School

Richland High School, Bomb Shelter Student Store

Richland High School, GESA Credit Union

Rogers High School - Puyallup

Roosevelt High School

Selah High School

Skyview High School

Sumner High School

Tahoma High School

The Overlake School

Thomas Jefferson High School

Todd Beamer High School

WEST VIRGINIA

FOOD SERVICE OPERATIONS

Hampshire High School

RETAIL OPERATIONS

Moorefield High School

WISCONSIN

FOOD SERVICE OPERATIONS

Appleton East High School

Arrowhead High School

Badger High School

Bay Port High School

Brown Deer High School

Clinton High School

DeForest Area High School

Elkhorn High School

Green Bay Preble High School

Holmen High School

Hortonville High School

Hudson High School

Kenosha Tremper High School

Oak Creek High School

Wausau East High School

Westosha Central High School

Wisconsin Rapids High School

RETAIL OPERATIONS

Bay Port High School

Beaver Dam High School

Chippewa Falls High School

Clinton High School

D.C. Everest High School, Everest Expressions

D.C. Everest High School, Everest Outfitters

D.C. Everest High School, Spirit Box and BUBBL’R Vending

D.C. Everest High School, Tree Top Shop

Greendale High School

Hamilton Sussex High School

Holmen High School

Hudson High School

Little Chute High School

Madison West High School

McFarland High School

Menomonie High School

Mosinee High School

New London High School

Oshkosh West High School

Plum City High School

Racine Case High School

Slinger High School

Tomah Senior High School

Wausau West High School

West Salem High School

Whitnall High School

Wilmot Union High School

HONORARY LIFE MEMBERSHIP AWARD

Honorary Life Membership is the highest award DECA can bestow on an individual. DECA is pleased to present a new recipient of this distinctive and deserving fellowship.

DONNA MCFADDEN | MASSACHUSETTS

Donna McFadden has provided exemplary service to DECA for more than 30 years as the Massachusetts DECA Chartered Association Advisor. Her dedication to her chartered association and DECA Inc. has led to exceptional contributions and a profound impact on students and educators alike. Her leadership, guidance, support and creative brilliance have reached DECA members and advisors at all levels.

Most notably, Massachusetts DECA has experienced remarkable membership growth as a result of her visionary leadership. In 2011, Donna participated in a DECA Membership Development Project where she began to strategically consider how Massachusetts DECA could provide the DECA experience to more students in her state. Since that year, Massachusetts DECA has been recognized with the Diamond Award fourteen times and as a top ten association for four years. Since 1994, Massachusetts DECA has quintupled student membership from 2,500 to 12,000 and tripled the number of chapters from 40 to 135. In addition, the Massachusetts DECA association conference has grown to provide exceptional educational opportunities from 750 student members to 3,600 student members. While the numbers are impressive, the most important accomplishment is that even more emerging leaders and entrepreneurs benefit as members of Massachusetts DECA.

In addition to serving Massachusetts DECA, Donna has dedicated time at the regional and international levels. Her leadership includes service on the North Atlantic Region Board of Directors and on the DECA Inc. Board of Directors, serving as Board President from 2024-2025. Donna has also volunteered on many DECA taskforces and committees, providing feedback to shape the organization’s programmatic and strategic direction. She also shares her strategies and best practices with fellow chartered association advisors at DECA’s Mastermind Conference. Donna received the DECA Inc. Outstanding Service Award in 2017.

Recognized as an exemplary leader by her colleagues, Donna values open dialogue, carefully considering different viewpoints, and works to ensure that every voice is heard. Her contributions, quest for continuous improvement and unwavering support to DECA members and advisors have made a lasting impact.

OUTSTANDING SERVICE AWARD

John W. Edgerton

L. T.

CINDY ALLEN, Virginia

PAUL GRETHEL, Louisiana

MICHAEL MOUNT, Virginia JOHN STILES, Montana

THANK YOU TO OUR VOLUNTEERS

These volunteers have generously shared their time and expertise to ensure a successful conference for the members of DECA. We recognize that it is impossible to list everyone who assisted, but their efforts, visible throughout the entire conference, are appreciated. Because of our volunteers, DECA members are able to demonstrate their marketing, entrepreneurship, finance, hospitality and management knowledge in a quality, competitive learning environment.

HOST COMMITTEE

JAMIE BENEDICT Chartered Association Advisor

RACHAEL DUBROW

Board of Advisors President

WENDY ROSCHE’ Board of Advisors Secretary

DR. TED NEWFIELD

Board Member

DAWN BEKAERT

Board Member

ASSOCIATION OFFICER TEAM

ADEOLA ADEYEMO

Executive President

JAITE HOWELL

Executive Vice President

JUDE POLLER

Vice President

NIHAL KONDABROLU

Vice President

CALLISTA REED

Vice President

RYAN MAGEE

Vice President

MAIA MUNERA

Vice President

MALI TEWMEY

Vice President

CATHERINE SAADEH

Vice President

LUCY PELLEGRINO

Vice President

ISABELLA NESSELROTH

Vice President

VALEXA VELAZQUEZ

Vice President

THANK YOU TO ORLANDO BUSINESS LEADERS

DECA extends its appreciation to the 1,000 Orlando-area business professionals who are volunteering as competitive events judges, mentors and presenters at the conference. The conference would not be possible without you.

THANK YOU TO OUR EVENT DIRECTORS AND ASSISTANTS

The assistance of volunteers is critical to the successful operation of the competitive events program, the election of officers, the emerging leader series and other functions. Briefings for event directors and assistants are scheduled throughout the conference and are necessary for the success of the programs. Volunteers should consult their chartered association advisor for their assignment and report to the appropriate briefing session. DECA extends a special thank you to our volunteers for their continued support of and dedication to DECA and its emerging leaders and entrepreneurs.

BOARD OF DIRECTORS

PRESIDENT

Donna McFadden

PRESIDENT-ELECT

Lori Hairston

SECRETARY

Shayna Brown

TREASURER

Scott Jones

MEMBERS

Lisa Delampan

Tim Fandek

Josh Shankle

John Stiles

Adam Lukoskie

EX-OFFICIO MEMBER

Frank Peterson, CAE

COMPETITIVE EVENT COORDINATORS

PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS + PERSONAL FINANCIAL LITERACY

Karen Brettingen, Minnesota

TEAM DECISION MAKING EVENTS

Amy Granahan, Virginia

Kellen Scott, Virginia

INDIVIDUAL SERIES EVENTS

Dana Anderson, Colorado

Alan Balsdon, New York

Keegan O’Brien, Wisconsin

BUSINESS OPERATIONS RESEARCH EVENTS + STOCK MARKET GAME

Mary Whited, California

PROJECT MANAGEMENT EVENTS

Shelli Ray, Missouri

ENTREPRENEURSHIP EVENTS

Dana Jones, Texas

INTEGRATED MARKETING CAMPAIGN EVENTS + PROFESSIONAL SELLING AND CONSULTING EVENTS

Chad Froeschle, Illinois

PROGRAM COORDINATORS

EMERGING LEADER SERIES

Isaac Robinson III, Georgia

D’Andre Vasquez, Washington

PROFESSIONAL LEARNING SERIES

Cindy Shannon, Missouri

Dr. Michelle Walker, Texas

SCHOOL-BASED ENTERPRISE

Dr. CarolLynn Nute, South Carolina

In 2025-2026, DECA challenges members to GO THE EXTRA.

As emerging leaders, you know that success is more than just meeting expectations—it’s about exceeding them. This year, we dare you to Go The Extra—the extra mile, the extra step, the extra level on the path to achieving your college and career goals.

Whether it’s competing in a new competitive event, working towards THRIVE LEVEL in chapter campaigns, going for GOLD certification with your SBE or developing new leadership skills, now is the time to push yourself and Go The Extra.

EMERGING LEADER SUMMIT

Phoenix, AZ | July 9-11, 2025

deca.org/els

JOIN ALL 4 REGIONS AT THE

ULTIMATE DECA POWER TRIP

Arlington, VA | November 21-23, 2025

deca.org/power

Orlando, FL | January 28- February 1, 2026

deca.org/sem

Atlanta, GA | April 25-28, 2026

deca.org/icdc

Bring Your Lessons to Life with Virtual Business Simulations & eDynamic Learning

Give your students the ultimate hands-on learning experience by pairing Knowledge Matters' Virtual Business Simulations with eDynamic Learning’s high school digital curriculum. Together, they provide a powerful combination of knowledge and practice— helping students learn, apply, and master real-world business concepts in a risk-free environment.

Exploring the Lasting Impact of DECA and the Virtual Business Challenge

Knowledge Matters, an eDynamic Learning company, is the leader in virtual experiential learning, providing high school students with immersive, real-world business simulations. Through DECA’s partnership with Knowledge Matters, students gain hands-on experience in a risk-free environment via the Virtual Business Challenge.

To understand the true impact, we interviewed seven former DECA students about how these experiences inﬂuenced their careers. Their stories reveal how participation shaped their post-graduation paths—and in some cases, even changed their career trajectory.

Scan the QR code to read the white paper and see the impact ﬁrsthand!