68TH INTERNATIONAL CAREER DEVELOPMENT CONFERENCE GREETINGS
CONFERENCE AGENDAS
2 GREETINGS FROM YOUR NATIONAL OFFICER TEAM 3 GREETINGS FROM GEORGIA 7 WELCOME FROM YOUR EXECUTIVE DIRECTOR
VOLUNTEERS HOST COMMITTEE, CONFERENCE COORDINATORS DECA INC. BOARD OF DIRECTORS
32 34
CONFERENCE OVERVIEW MINI-AWARDS OVERVIEW
COMPETITIVE 35–44 EVENTS
5 6
PARTNERS CONGRESSIONAL ADVISORY BOARD NATIONAL ADVISORY BOARD PARTNERS FOR EXCELLENCE SCHOLARSHIP PROVIDERS CONFERENCE EXHIBITORS APPROVED VENDORS
7 8 10 11 15 19
45 46 46 46
EMERGING LEADER SERIES ELECTION SESSIONS NEW ADVISOR ACADEMY WORKSHOP FOR ALL ADVISORS
CONFERENCE DETAILS #DECAICDC SOCIAL MEDIA CONFERENCE FLOOR PLANS CONFERENCE PROFESSIONALISM ATLANTA MAP CONFERENCE TRANSPORTATION
4 30 59 60 60
LOOKING AHEAD I AM DECA DECA WELCOMES NEW EXECUTIVE DIRECTOR
AWARDS CORPORATE PARTNER CHALLENGE WINNERS HONORARY LIFE MEMBERSHIP AWARD EMERGING LEADER HONOR AWARD THRIVE LEVEL CAMPAIGN WINNERS DECA CERTIFIED SCHOOL-BASED ENTERPRISES
NEW COMPETITIVE EVENTS FOR 2014–2015
9 16 20 24 27
I AM A CHAPTER MEMBER I AM CONNECTED I AM AN INNOVATOR I AM A LEADER I AM A NETWORKER
51 53 53 54 55 55 56 57
WELCOME FROM YOUR
EXECUTIVE DIRECTOR Welcome to DECA’s 68th International Career Development Conference. Atlanta is a great site for us to celebrate our achievements, test our skills and network with over 17,000 DECA members and sponsors. Our innovative programs continue to attract the attention of students and teachers around the globe. Over 1,000 conference delegates are from schools outside the United States. We are excited to welcome the first delegations from China and Spain to the conference. DECA members, advisors and business partners accepted the challenge to Make It Count in 2013–14 by setting ambitious goals for engagement, membership and community involvement. With membership reaching 200,000 high school members for the first time ever, the results have been extraordinary. Historic membership and conference participation levels, outstanding community service projects and incredible engagement across our social media platforms are great achievements to be celebrated.
Edward L. Davis, Ed.D. @deca_drdavis
DECA student leaders, advisors and our business partners have championed our organization with enthusiasm and dedication. Each of us should thank them for their engagement and support. As I transition into retirement and the next phase of my life’s journey, I am reminded of how fortunate I am to have had the opportunity to spend my career in such an incredible organization. As a student, chapter advisor, state advisor and executive director, I’ve been blessed by my association with outstanding leaders at every level of our organization. No career can be more rewarding than mine. I encourage you to continue to Make It Count personally and professionally as you return to your communities. Congratulations and good luck.
Edward L. Davis Executive Director DECA Inc.
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GREETINGS FROM YOUR
NATIONAL OFFICER TEAM Welcome to DECA’s 68th International Career Development Conference!
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We challenged our members to Make It Count this year, and now is your chance to showcase your knowledge and skills and compete with the best in the world. This year’s ICDC will give you the opportunity to Make It Count as professionally responsible, experienced leaders through competition, academies and campaigns!
Make the most of your ICDC experience by joining the conversation using #DECAICDC on Facebook, Twitter and Instagram. Whether you’re tweeting to your chapter members or new friends here at ICDC, using Facebook to share DECA Direct Online articles or posting photos of your adventures in Atlanta, use #DECAICDC in all your social media activity. We want to hear from you during your time in Atlanta! Now is your time to share your talents and show your competitive edge during your academies, campaigns, presentations and more. You are emerging leaders and entrepreneurs and have proven that you have what it takes to compete with DECA at an international level! We wish you all the best of luck during ICDC! This is your moment, so Make It Count!
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#DECAICDC SOCIAL MEDIA SHARE YOUR #DECAICDC EXPERIENCE! Check out the social media prompts throughout this program. Tell us and show us what you’re up to at ICDC.
DOWNLOAD THE OFFICIAL DECA EVENTS APP • Download at http://bit.ly/decahsapp • Get instant updates with push notifications • Customize your personal #DECAICDC schedule • Use the interactive map to check out exhibitors • Learn event finalists first thing Tuesday morning • Connect via social media • Connect with speakers Share the app with family and friends at home so they can interact too!
CONNECT WITH #DECAICDC 24/7 This year’s @tlanaLive Social Media Team will bring you all the excitement, energy and enthusiasm of #DECAICDC right to your smartphone, computer or tablet! Check out decadirect.org to meet the team members, connect with them on social media and read their DECA Direct Online articles.
#DECAICDC IN YOUR INBOX Use #DECAICDC in all your tweets, Instagram photos, Facebook posts and Vine videos! 4
Wake up each day to the latest #DECAICDC news and announcements all week long and then receive weekly e-mails. Email communications@deca.org to sign up.
THANK YOU TO OUR VOLUNTEERS These volunteers have given freely of their time and expertise to ensure a successful conference for the members of DECA. We recognize that it is impossible to list everyone who assisted, but their efforts, visible throughout the entire conference, are appreciated. Because of them, DECA members are able to demonstrate their marketing, entrepreneurship, finance, hospitality and management knowledge in a quality, competitive learning environment.
GEORGIA HOST COMMITTEE Shannon Aaron Georgia Chartered Association Advisor Bob Armbruster Georgia DECA Foundation President Yalanda Bell Fulton County Schools Jacqueline Huffman North Gwinnett High School
Sylvia Phillips Georgia Department of Education Debra Moore South Forsyth High School Jim Severnak Business Representative Sharon Shahan Rockdale Career Academy
SHANNON AARON Georgia Chartered Association Advisor
GEORGIA DECA STATE ACTION TEAM Back row: Asher Thompson, Mohammad Abdallah Second row: Quintavius Farms, Niki Nourollahi, Avari Tawater-Tiedemann Front row: Autumn Foss, Krista Dossie, Sage Fuller, Madison Jones
CONFERENCE COORDINATORS COMPETITIVE EVENTS PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS Sherry Siler, Arkansas
BUSINESS OPERATIONS RESEARCH EVENTS Rhonda Samples, Georgia
TEAM DECISION MAKING EVENTS Tina Durham, North Carolina Jennifer Kyle, Colorado
CHAPTER TEAM EVENTS AND STOCK MARKET GAME Ron Kyle, Oklahoma
INDIVIDUAL SERIES EVENTS Betty McKie, Colorado Diane Pruner, Virginia Paul Wardinski, Virginia
BUSINESS MANAGEMENT AND ENTREPRENEURSHIP EVENTS Ev Vaughan, Colorado MARKETING REPRESENTATIVE AND PROFESSIONAL SELLING EVENTS Chad Froeschle, Illinois
ELECTIONS/ACADEMIES ELECTION/BUSINESS SESSIONS Kevin Reisenauer, North Dakota
EMERGING LEADER SERIES Angelo Constantino, New Hampshire Gordon Nicholson, New Hampshire
A Word to Our Series Directors and Adult Assistants The assistance of volunteers is critical to the successful operation of the competitive events program, the election of officers, the leadership academies and the other functions of DECA’s International Career Development Conference. Briefings for series directors and adult assistants are scheduled throughout the conference and are critical for the success of the programs. Volunteers should check the program and report to the appropriate briefing session. DECA extends a special thank you to our volunteers for their continued support of and dedication to DECA and its emerging leaders and entrepreneurs. 5
DECA INC. BOARD OF DIRECTORS James Brock President Southern Region Ev Vaughan President-elect Western Region Dr. Lynore Levenhagen Secretary Southern Region Mary Peres Treasurer North Atlantic Region
James Brock President
Marsha Bock Board Member North Atlantic Region
Roger Glenn NAB Chair
Jacklyn Schiller Board Member Central Region
Dr. Edward L. Davis Ex-Officio Member DECA Inc.
Dave Wait Board Member Central Region
LeAnn Dinsdale Ex-Officio Member ACTE
Brycen Woodley Board Member Western Region
Wayne Kutzer Ex-Officio Member State Director
THANK YOU ATLANTA BUSINESS LEADERS DECA extends its appreciation to the 1,000 Atlanta-area business professionals who are volunteering as competitive events judges, mentors, and presenters at the 2014 conference. The conference would not be possible without you. 6
GREETINGS FROM GEORGIA Dear DECA Members, As a member of DECA’s Congressional Advisory Board, it gives me particular pleasure to welcome you to Atlanta, Georgia, for your 2014 International Career Development Conference. Atlanta’s thriving hospitality industry, international presence and position in the world of finance makes it an ideal location for your gathering. DECA has admirably fulfilled the role of preparing high school and college students for careers in marketing, management and entrepreneurship since 1946. No doubt this conference will further encourage career exploration while recognizing student achievement, and I wish you great success while you are here and in the future. Congratulations on your achievements individually and as an organization. I applaud you all and wish you continued success. Sincerely,
Johnny Isakson United States Senator, Georgia
CONGRESSIONAL ADVISORY BOARD SENATORS
REPRESENTATIVES
John Boozman Arkansas
Rob Bishop Utah
Gene Green Texas
Michael T. McCaul Texas
Pete Sessions Texas
Thad Cochran Mississippi
John A. Boehner Ohio
Ralph M. Hall Texas
James P. McGovern Massachusetts
Fred Upton Michigan
John Hoeven North Dakota
Dave Camp Michigan
Vicky Hartzler Missouri
Jerry McNerney California
Rob Wittman Virginia
Johnny Isakson Georgia
Shelley Capito West Virginia
Bill Huizenga Michigan
Devin Nunes California
Steve Womack Arkansas
Mark Kirk Illinois
Ted Deutch Florida
Blaine Luetkemeyer Missouri
Gary Peters Michigan
Carl Levin Michigan
Jeff Fortenberry Nebraska
Kenny Marchant Texas
Nick Joe Rahall, II West Virginia
J.D. Rockefeller, IV West Virginia Debbie Stabenow Michigan Jon Tester Montana Ron Wyden Oregon
DECA’s Congressional Advisory Board (CAB) is a bipartisan group of United States Senators and Representatives from all areas of the country representing varied political philosophies. They have one thing in common—a strong interest in the youth of our country. CAB activities include making public appearances at major DECA events, hosting receptions for DECA groups, meeting with state delegates, offering advice on special projects and more. We thank them for their efforts on our behalf. www.deca.org/about/cab 7
NATIONAL ADVISORY BOARD The NATIONAL ADVISORY BOARD (NAB) is composed of companies, foundations and associations that contribute financial support and guidance to DECA. These organizations provide scholarships for student members and advisors; they sponsor and judge competitive events; they advise the organization and help advocate on its behalf. The National Advisory Board is vital to the success of DECA and we thank each member for its continued support of our programs.
EXECUTIVE COMMITTEE
MEMBERS
ARYZTA (Otis Spunkmeyer, Inc.) Doug Epperly Lindsay Maynard
Men’s Wearhouse Mary Alexander Don Botill Mike Sins
American Institute of CPAs
Men’s Wearhouse
The Art Institutes
Muscular Dystrophy Association
Ewing Marion Kauffman Foundation Robert Strom
Muscular Dystrophy Association Tracey Gianelli
B.E. Publishing
FIDM/Fashion Institute of Design & Merchandising Marlene Dunn Sharon Ryan Lisa Morabito
Northwood University Brian Sandusky
Finish Line, Inc. Michael Marchetti Gordmans Roger Glenn Johnson & Wales University Ken DiSaia Marriott International, Inc. Andy Chaves
YEARS
30 YEARS
Bed Bath & Beyond Belmont University College of Business Administration
PDC Productions Patrick Boylan Jane Anderson
Berkeley College
Piper Jaffray & Co. Stephanie Wissink
Conrad N. Hilton College of Hotel & Restaurant Management—University of Houston
Safeway, Inc. Megan Vincent Chica Martin
Boston University School of Hospitality Administration
Custom Resources, LLC DormCo
Stein Mart, Inc. Hunt Hawkins
Embry-Riddle Aeronautical University
Walgreen Co. Maureen Reim
Everest Institutes, Colleges and Universities
YEARS OF SERVICE
55
ARYZTA (Otis Spunkmeyer, Inc.)
YEARS
15
YEARS
5
YEARS 8
National Automotive Parts Association National Student Leadership Conference NFIB Young Entrepreneur Foundation Niagara University College of Hospitality & Tourism Management Northwood University NRF Foundation Office Depot Ohio Northern University James F. Dicke College of Business Administration O’Reilly Auto Parts
Ewing Marion Kauffman Foundation
PDC Productions
FIDM/Fashion Institute of Design & Merchandising
Piper Jaffray & Co.
Finish Line, Inc.
PMI Project Management Institute
Florida International University Chaplin School of Hospitality and Tourism Management Foot Locker, Inc. Goodheart-Willcox Publisher Gordmans H&R Block
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National Apartment Association Education Institute
Herff Jones, Inc. Hilton Worldwide International Franchise Association Educational Foundation, Inc. Johnson & Wales University Jostens, Inc. Journeys Junior Tours Knowledge Matters Krispy Kreme Fundraising M&M Productions USA Marriott International, Inc.
PepsiCo Chilled DSD PlanetHS
PostNet World Headquarters Publix Super Markets, Inc. RIT Saunders College of Business Safeway, Inc. Sales and Marketing Executives International, Inc. SIFMA Foundation The SpendSmart Payments Company Stand for Kids Stein Mart, Inc. Universal Orlando Resort Vector Marketing Corporation Vistar Corporation Walgreen Co. Walsworth Publishing Zinch
THANK YOU FOR YOUR YEARS OF SERVICE FOOT LOCKER
• 55 YEARS
Foot Locker is one of DECA’s longest supporting business partners and has served on the National Advisory Board since 1959. Together, Foot Locker and DECA have worked to develop the next generation’s workforce in retail sales and marketing. Foot Locker is the world’s leading retailer of athletic footwear and apparel. Its brands include Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports and CCS.
NORTHWOOD
• 30 YEARS
A member of DECA’s NAB Executive Committee, Northwood has been actively engaged since 1984. Together, Northwood and DECA have worked to prepare DECA members for college and career readiness. Northwood offers bachelor’s and master’s degrees in marketing, management, accounting, hospitality, sports marketing and more. Northwood residential campuses are located in Florida, Michigan and Texas. They also have centers in eight states and four countries.
NAPA
• 25 YEARS
Since 1989, NAPA has been one of DECA’s most important business partners. Together, NAPA and DECA have worked to prepare the next generation’s leaders in retail operations and management. The National Automotive Parts Association (NAPA AUTO PARTS) was founded in 1925 to meet America’s growing need for a world-class auto parts distribution system. By serving customers better than anyone else for more than 80 years, NAPA has become the industry leader.
SAFEWAY
CORPORATE PARTNER CHALLENGE WINNERS
FINISH LINE CHALLENGE First Place: Brandon Sell and Joel Varghese Lakeville South High School, Minnesota Finalist: Tanner Perry, Dillon Richardson and Dalton Ehrman Clinton High School, Missouri Finalist: Jocelyn Galicia and Anna Farmer Wichita East High School, Kansas
FIDM CHALLENGE First:
Alaina Aylward Blue Springs High School, Missouri Second: Maddie Park, Maddy Warner and Keelan Ramos Herriman High School, Utah Third (tie): Katerina Strange, Chelsea Koehle and Jack Storment Panther Creek High School North Carolina Third (tie): Cassandra Flores and Noel Martinez United South High School, Texas
ENTREPRENEURSHIP CHALLENGE First Place: Jessy Kang, Emily Chen and Simren Rai Abbey Park High School, Ontario Finalist: Hayden Edelson and Maxwell Nettler Great Neck South High School New York Finalist: Ashita Sehgal and Sanjay Velappan South Forsyth High School, Georgia
• 15 YEARS
A member of the NAB Executive Committee, Safeway has supported DECA since 1999. Together, Safeway and DECA have worked to develop the next generation’s workforce in food retailing and promote community service. Safeway is one of the largest food and drug retailers in North America. Safeway operates over 1,300 stores across the United States and western Mexico. Its brands include Safeway, Carrs, Randalls, Tom Thumb, Vons and Casa Ley.
2013
DECA IDEA CHALLENGE
U.S. and Global Winner: Eric Spero, Rahul Singh, and Tristan Tello (The Working Bees) United States Naval Academy Maryland
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PARTNERS FOR EXCELLENCE THANK YOU FOR YOUR CONTINUED SUPPORT OF DECA!
PLATINUM INVESTORS | $50,000 +
CORPORATE INVESTORS | $20,000–$49,999
STRATEGIC ALLIES | $10,000–$19,999
CONFERENCE SPONSORS
A special thank you to these organizations that have sponsored specific items for the conference.
Marriott International, Inc. – Executive Mentor Dinner
Otis Spunkmeyer – Advisor Lounge
Microsoft – Internet Café
RIT Saunders College of Business – Pens
National Student Leadership Conference – Pens
Vector Marketing Corporation – Pencils
Northwood University – Lanyards Learn more about DECA’s partners and sponsored activities at www.deca.org/partners. 10
BUSINESS PARTNERS | $5,000–$9,999
SUPPORTERS | $500–$4,999 South-Western/ Cengage Learning
Anderson’s
Herff Jones, Inc.
Ozark Delight Candy
Awards Unlimited
Hofstra University
PDC Productions
Babson College
Ithaca College
Stein-Mart, Inc.
Ball State University
Jostens, Inc.
People-to-People Ambassador Programs
Kauffman Foundation
Pincentives
University of Toledo
Belmont University College of Business Administration
Terri Lynn, Inc.
Knowledge Matters
Planet HS
University of Utah
Colorado State University
The Marketing Teacher
Plum Island Products
Wear-a-Knit
Concordia University
Wentworth Institute of Technology
MBAResearch
PromNite
Cornell University
M.E./D.E Supply Co.
DLG Enterprises
Metro Fundraising
Richard Ivey School of Business
Field Studies Center of New York Fluent Group Gear for Sports Grand Canyon University
MV Sport NRF Foundation Ohio Northern University James F. Dicke College of Business Administration
SCHOLARSHIP PROVIDERS
Wesleyan College
Ruboyianes
Woodward-Ross Jewelry
Sales & Marketing Executives International Foundation
Young America’s Foundation
School Store POS DECA is grateful to the following NAB companies and supporters for providing more than $300,000 in scholarships to DECA student members and advisors. National Automotive Parts Association
PepsiCo Chilled DSD
Custom Resources, LLC
International Franchise Association—Don DeBolt
DECA Inc.
Johnson & Wales University
Safeway, Inc.
Ed Fleming Memorial
Journeys
National Technical Honor Society
Edward “Ed” Davis Fund
Leonard Pokladnik Memorial
NFIB Young Entrepreneur Foundation
Southern Region DECA
Loris “Larry” Lorenzi Memorial
North Atlantic Region DECA
M&M Productions USA
Pat DiPlacido Memorial
Marriott International, Inc.
PDC Productions
Central Region DECA
Goodheart-Willcox Publisher H&R Block Hilton Worldwide
Otis Spunkmeyer, Inc.
Publix Super Markets, Inc. Sonya Dismuke Memorial Vistar Corporation Walgreen Co. Western Region DECA
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CONFERENCE EXHIBITORS Applied Academic Labs
Everest Universities, Institutes & Colleges
MBA Executive Advisory Network
The Art Institutes
www.everest.edu 424
www.mbaexecnet.org 723
www.artinstitutes.edu 308
FIDM/Fashion Institute of Design & Merchandising
MBA High School of Business
www.appliedacademiclabs.com 303
ARYZTA (Otis Spunkmeyer, Inc.) www.otisfundraisingideas.com 705 & 804
ARYZTA (Otis Spunkmeyer, Inc.) www.otisfundraisingideas.com 735
Ask Institute www.askinstitute.org 724
Bed Bath & Beyond www.bedbathandbeyond.com 619 & 718
Belmont University www.belmont.edu 606
Berkeley College www.berkeleycollege.edu 302
Bethel University www.bethelu.edu 402
Collegiate DECA www.deca.org 523
Colorado State University College of Business www.biz.colostate.edu 611
Conrad N. Hilton College, University of Houston www.hrm.uh.edu 509
Cornell University www.cornell.edu 210
Country Meats www.countrymeats.com 625
Custom Resources, LLC customresourcesfundraising.com 628 & 630
DECA Images www.deca.org/shop 235
Dorm Company Corp. www.dormco.com 325
Embry-Riddle Aeronautical University College of Business daytonabeach.erau.edu/cob 218
www.fidm.edu 706
www.mbaresearch.org 725
MBA Research
The Field Studies Center of New York/Worldstrides
www.mbaresearch.org 822 & 824
www.fscnewyork.com 707
Men’s Wearhouse
Florida International University Chaplin School of Hospitality & Tourism Management
www.menswearhouse.com 700
Microsoft www.microsoft.com 222
Rokkitwear www.rokkitwear.com 309
Safeway, Inc. www.safeway.com 709
Saunders College of Business at Rochester Institute of Technology www.saunders.rit.edu 522
School Store POS Systems www.schoolpos.com 728
Sparkling ICE www.sparklingice.com 710
hospitality.fiu.edu 631
Minds on the Markets— Hofstra University
Fluent Group www.fluentgrp.com 311
www.hofstra.edu/academics/ Colleges/Zarb 417
www.suffolk.edu 408
Franke Food Service
Naked Juice
www.terrilynn.com 515
www.franke.com 518
www.nakedjuice.com 423
Goodheart-Willcox Publisher
National Geographic Learning/Cengage Learning
www.g-w.com 307
H&R Block www.hrblockdollarsandsense. com 407, 409, 506, 508
International Trademark Association—Unreal Campaign www.unrealcampaign.com 607
Ivey Business School— Western University, Canada
ngl.cengage.com 205
National Student Leadership Conference www.nslcleaders.org 714
Suffolk University
Terri Lynn, Inc.
U.S. Army www.goarmy.com 713
University of New Haven www.newhaven.edu 207
Vector Marketing Corporation www.vectormarketing.com 401, 403, 500, 502
Niagara University College of Hospitality & Tourism Management
Vistar
www.niagara.edu/hospitality 329
Walgreens
Northwood University
www.ivey.ca/hba 622
www.northwood.edu 301 & 400
Johnson & Wales University
Office Depot
www.jwu.edu 528 & 530
www.officedepot.com 618
Journeys
Ozark Delight Candy
www.journeys.com 206 & 208
www.ozarkdelight.com 214
Junior Tours
Pin-Centives
www.vistar.com 614 www.walgreens.jobs 507
Wear-a-Knit www.wearaknit.com 410
Wesleyan College www.wesleyancollege.edu 731
Wilfrid Laurier University www.wlu.ca 519
www.juniortours.com 702
www.pincentives.com 406
Woodward-Ross Jewelry
Knowledge Matters
Popcorn Palace
Young America’s Foundation
www.knowledgematters.com 215
www.popcornpalace.com 431
Krispy Kreme Fundraising
PostNet World Headquarters
www.krispykreme.com/ fundraising 529
www.postnet.com 419
Marriott International, Inc.
raisefundsbetter.com 716
www.marriott.com 415 & 514
203
www.yaf.org 209
Zinch www.zinch.com 615
Raise Funds Better.com Use the conference app to find your favorite exhibitors.
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RECOGNIZING A CAREER OF VISIONARY LEADERSHIP TO DECA No one represents the notion of dedicating one’s life to the service of an organization better than Dr. Edward L. Davis. His DECA journey first began as a high school studentmember at Albany High School in Georgia, where he directly credits his involvement with helping him graduate. At that time however, he could have never imaged that his ordinary DECA membership as a student would be the springboard for a career devoted to providing the DECA experience to more than five million students over the next 40 years. In his first experience with DECA following his high school membership, Davis helped members attain career readiness skills by serving as a training station sponsor while managing a men’s clothing store for four years. For the next three years, he taught marketing education courses at Americus High School in Georgia, where he also started the school’s very first DECA chapter. Davis then attained his masters and doctorate degrees from the University of Georgia, while at the same time chairing Georgia DECA’s campaign to raise money for a room at the newly opened DECA headquarters in Reston, Virginia. Davis then served as state advisor and program supervisor for West Virginia DECA, doubling the membership in just three years. Shortly after, Davis joined the DECA Inc. staff as associate executive director in 1982. After 10 years of service in that role, Davis accepted the executive director position in 1992 and has served as the organization’s chief officer ever since. Always committed to advancing DECA and providing the very best experience to students and advisors, Davis has used his visionary leadership to develop teams, lead staff and motivate key stakeholders to advance DECA’s mission. As a result, the organization has achieved milestones in membership, partnerships, programs, services and finances. Through relentless chapter and membership development efforts, DECA’s annual membership has grown by more than 70,000 members, reaching the 200,000-membership milestone in the high school division this year. DECA has expanded its international presence, and participation in the now International Career Development Conference has grown from 2,500 to 17,000. During Davis’ tenure, DECA has secured more than $50 million dollars in sponsorship and partnership support that directly enhanced programs for students and advisors. In addition, Davis guided DECA’s strategic positioning for a prosperous future through a rebranding initiative that aligned DECA’s programs with current education models and expanded DECA’s programs to serve more classrooms and students. Davis encouraged the continuous revision and improvement of DECA’s programs and services while also ensuring DECA’s financially strong reputation. The organization that members, advisors and partners have grown to know and love is a direct result of the legendary leadership of Dr. Davis. While numbers and percentages demonstrate the impact Dr. Davis has had on this organization, the true results of his leadership are in the hearts of the millions of individuals around the world whose lives have been forever changed by DECA. DECA applauds Dr. Davis’ dedication and visionary leadership and recognizes him with Honorary Life Membership. 16
DR. EDWARD L. DAVIS
EXECUTIVE DIRECTOR, DECA INC.
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DECA APPROVED VENDORS DECA Approved Vendors affiliate with DECA Inc. to provide resources for your school-based enterprise, fund-raising, and other classroom or chapter activities. We encourage you to utilize these vendors for all of your chapter’s needs. The list of vendors changes throughout the year. Please go to www.deca.org/partners for an up-to-date list of member companies.
STAND FOR KIDS B.E. PUBLISHING (888) 781-6921 sales@bepublishing.com www.bepublishing.com
COMPETITION UNIVERSITY Tara Richardson (660) 885-5635 | Fax (660) 885-3665 tara@customresources.com www.competitionuniversity.com customresourcesfundraising.com www.customresources.com
GEAR FOR SPORTS Joe Streck (913) 693-2106 | Fax (913) 693-2621 jstreck@gearforsports.com www.gearforsports.com
NATIONAL STUDENT LEADERSHIP CONFERENCE (800) 994-6752 or (312) 322-9999 info@nslcleaders.org www.nslcleaders.org
Mike Walker (480) 460-2290 Cell (505) 301-2550 mike@standforkids.com Mark Bradley (602) 487-3665 mark@standforkids.com @TweetSFK www.standforkids.com
JUNIOR TOURS (800) 631-2241 travel@juniortours.com www.juniortours.com
OTIS SPUNKMEYER, INC. (888) ASK-OTIS (644-6847) nasc@spunkmeyer.com www.spunkmeyer.com
VISTAR CORPORATION (800) 880-9900 vistarcustomercare@pfgc.com www.vistar.com
WALSWORTH YEARBOOKS KRISPY KREME FUNDRAISING COUNTRY MEATS (800) 277-8989 www.countrymeats.com
Greg Wood Manager of Fundraising Services (336) 733-3890 gwood@krispykreme.com www.krispykreme.com/fundraising
(800) 369-2646 www.walsworthyearbooks.com
PEOPLE TO PEOPLE LEADERSHIP AMBASSADOR PROGRAMS (800) 669-7882 info@PeopletoPeople.com www.PeopletoPeople.com
WEAR-A-KNIT (800) 346-0748 | Fax (218) 879-1205 tonya@wearaknit.com www.wearaknit.com teresa@stitchitdesigns.com www.stitchitdesigns.com
M.E./D.E SUPPLY COMPANY CUSTOM RESOURCES FUNDRAISING (660) 885-5635 customresourcesfundraising.com
Stanley Freed (800) 656-8590 | Fax (215) 752-8690 MEDESupply@aol.com schoolstoreequipment.com medesupplycompany.com
DORMCO.COM
M&M PRODUCTIONS USA
Jeff Gawronski (888) 925 2899 Jeff@DormCo.com www.dormco.com/deca
(800) 711-0140 | Fax (866) 366-5642 sales@mmproductionsusa.com www.mmproductionsusa.com
PEPSICO CHILLED DSD John Wilson Northeast Director Pepsico Chilled DSD (203) 806-2002 john.wilson@pepsico.com www.tropicana.com
ZINCH Rob Wellington Director of Outreach Rob@zinch.com Zinch.com/DECAchapters
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EMERGING LEADER HONOR AWARD 2013–2014 This award recognizes DECA members studying marketing, entrepreneurship, finance, hospitality and management for becoming academically prepared, community oriented, professionally responsible, experienced leaders through participation in DECA. ALABAMA Madelyn Couch Rachel England Jessica Jones Tiera Porter
ALASKA Sharmaine Kan
ARIZONA Hamza Amjad Jesus Apodaca Priya Bhakta Anna Crosby Harman Dhanda Nicholas Ferraro Stephanie Frommer Amanda Gangloff Arlen Garfio Salcido Ana Gonzalez Anthony Green Stephen Lopez Celisa Martinez Nicholas McMullen Vedad Mostarlic Opeyemi Odetoye Kayla Percell Jose Plascencia Taryn Pope Jennifer Ramirez Cassandra Reynolds Marisela Rodriguez Alexander Rudolph Shimoli Shah Ruby Sierra Kalyn Tejada Ricardo Tejada Marvin Vergara Christian Webb Karen Williams
ARKANSAS Braxton Anderson Grant Baker Jacob Bull David Edwards Trista Falleur Danielle Fletcher Shelby Harness Kolbie Hatley Leah Long Caitlyn Morse Kaitlin Plymale
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Sean Siler Shane Siler Patrick Spencer Kathryn Sturgill Judy Van Mason Wight
CALIFORNIA Christian Mark Agatep Christopher Albrecht Caleb Bhatnagar Feiy Chao Jessica Chaoui Timothy Elkana Shivali Gowda Prabhjot Grewal Angelina Hwang Archit Kagalwala Jessica Martinez Christine Oh Edwin Oon Margarita Oreta Apoorva Panse Neil Shah Shayna Sharim Crystal Tang
COLORADO Rachel DelToro Kathleen Kirelik Jazmin Morales Kathryn Vandewerker
CONNECTICUT Victoria Plante Kylie Sarantides
DELAWARE Jesse Hall Tae-Wan Kim Kelsey Underwood
FLORIDA Kenya Amilcar Manouchka Castor Kayla Corbitt Michael Hirsh Synthia Josma Jessica Ludlow Erin Park Olivia Sanchez Zack Schaja Emma Stetter Kathryn Tecler Maria Vargas
GEORGIA Brianna Beach Arjun Bora Hope Brown Justice Coleman Sabrina Hand Kaitlyn Helton Regen Huffman Carleah Lewis Ashley Nickerson Sarah Pacheco Bailey Pearson Noelle Petty Tiara Phillips Jannette Rivera Tiara Robinson Natalie Schmitt Samuel Smith Kevin Thwaits Ramon Warner Garin Wickliffe Sophie Zhou
IDAHO Olivia Auxier Makenna Berry Rachel Bolin Courtney Cobler Olivia Dennis Michael Edwards Colby Elguezabal Natalie Garcia Shelby Gibson Megan Gurney Amanda Hogaboom Delanie Miller Kayla Pollard Mariah Tovar Allison Youngberg
ILLINOIS Priyesha Bijlani Joshua Clayton Grant Johnson Jeremy Noskin Amy Price Komal Sharma Nicholas Smith Ben Yamaguchi Patrick Zajac Emily Zhen
INDIANA Robert Bays III Anthony Cheng Baylee Crum Mari Lynne Cruz William Hughes Evan Sowinski
IOWA Steven Eidem Erich Hilske Zachary Williamson Rebecca Wolfe
KENTUCKY Jeanna Allen Lauren Allen Dakota Burns Trason Carter Molly Ford Jackson Henderson Josh Maynard Kenadie Minton Brittani Montgomery Geyna Moore Kaitlyn Stephens Tori Valentine
LOUISIANA Carleigh Adams Ivy Ainsworth James Baham Lauren Barnett Conner Berthelot Kara Corbitt Ashleigh Dawsey Ross Dougherty Kaitlyn Jackson Gabrielle Kendall Douglas Laiche Jr. Courtney LaPrairie Molly LeSage Zachary Matherne Sophie McGowan Makaleigha Mckay Nicole Moreau Koral Pattison Tra Pinion Austin Rogers Scout Savoy Shelbie Sommers Kori Tilyou Allison Treece
Austin Tucker Bobbye Wallace Jessica West Jake Williams
MASSACHUSETTS Lindsey Bernier Matthew Capobianco Christopher Ciampa Julia Endicott Emily Lambalot Sydney Littlefield Hanifa Nankinga Brittany Petros Allison Steele Frances Taveras
MICHIGAN Benjamin Arent Rachel Bommarito Briana Carter Redjon Hasimllari Adam Kucharczyk Renee Metcalf Joshua Moore Aubrey Perry Madalyn Ramsey Erika Ruch Grant Strobl Brandon Wilson
MINNESOTA Joshua Hinkemeyer Grant Tesdahl
MISSISSIPPI McKenzie Darnell
MISSOURI Logan Armstrong Kaylee Chappelow Yusr Ghozzi Sarah Guasto Catherine Hayden Joseph Henke Robert Mitchals Katee Moore Danny Nickelson Bridgette Pagano Tanner Perry Austin Repp Tyler Straatmann
MONTANA Kieran Bergstrom Jackson Smith
NEBRASKA Matthew Butler Keona Koster Christa Lovitt
NEVADA Binyam Bayu Marko Marin Elizabeth Ortiz Brooke Thorpe
NEW HAMPSHIRE Megan McNamara
NEW JERSEY Tyler Babik Kayla McAleer Damien Trout
NEW MEXICO Ashley Gomez Brandon Gonzalez Jerick Martinez Julia Paul Madison Redmond Jesus Vazquez Rita Veleta
NEW YORK Isabel Colon Lauren Davila Caleb Duncan Jared Faust Alexander Montag Michael O’Connor Lyndsey Petrofsky Dylan Samuels Andreas Stamatakis Jonathan Valerio
NORTH CAROLINA Grace Guo Christopher Johnson Erin Rymiszewski Sabrina Singh Holly Slang
NORTH DAKOTA Abby Beczkalo Jordan Busch Rachael Fix Erik Hanson Taylor Juve Daniel Raymond Helen Thomas Jennifer Trader
Sydney Vorachek Allison Walker
OHIO Brooke Anaszewicz Dutridge Ashli Nia Coleman Savannah Elizondo Patricia Fisher Uriah Fitzpatrick Solomon Grace Brian Grover Tyler Jeziorowski Michael Koller Trent Kopala Nicole Lash Casie Litsinberger Rachel Marter Hayley McKinley Shandon Mitchell Emily Nees Amanda Pack John Peck Joshua Raiffe Kathryn Robinson Sarah Slates Aliyah Smith Molly Szucs Taylor Walker Adam Wexler Jared Wexler Armond Wimberly Reagan Winchester
OKLAHOMA Alex Antonides Pierce Barnes Hannah Douthat Wilson Fram Harper Horning Brandy Miesner Madison Robertson Zachary Romoser
ONTARIO Jessy Kang
OREGON Jelena Hoffart Julia Jenkins
PENNSYLVANIA Kilee Hanes Lauren Meyer Chris Young Jr.
PUERTO RICO Isaac Valentin
RHODE ISLAND Joshua Concepcion Daniela Costa Kristina Lynch
SOUTH CAROLINA Romae Atkinson Whitney Blythe Sarah Caro William Caughman Trenton Duncan Taylor Lindner Jaime Luevano Santana Tatyanna Peterson Rebecca Reid Jamellah Scott Lauren Scott David Sides Nashell Simpson Cassidy Syck Megan Utter William Widener Jassamyn Wise
SOUTH DAKOTA Abbey Burtis
TENNESSEE Gillian Mak Michael Schwartz Samuel Tingle
TEXAS Austin Abbey Christina Adams-Hawkins Samuel Alvarez Krishtian Bazan Keven Bigelow Alexus Blake Kamryn Brothers Johnathan Browning Austin Cadd Mason Camp James Clift Sarah Contreras Brenda Dominguez Brittany Gamble Andy Garcia Jacqueline Gonzalez Rachel Gray Michael Hazard Paulina Herran Cynthia Herrera Kaleb Hoover Alexa Jackson Ananya Jha Kayla Jones
Corey Jorgenson Uriah Kilwain Mathew Larsen Arturo Lomas Jazmin Lowe Sayuri Martinez Blaire McClure Kari McCullough Abigail McPhail Jenny Medellin Saachi Minocha Hasnain Mithani Megan Monts Michaela Moore Emmanuel Nava Alexandria Nezianya Noureen Parpia Ryan Partain Shivam Patel Karen Pedraza Gabriel Perez Areli Portillo Audryana Reed Saidy Servin Parker Sewell Kallee Spurlin Brendon Thompson Colby Walker
UTAH Allison Hadley Justin Kwong
VIRGINIA Morgan Arms Dylan Bedsaul Melvin Brown Grace Callanan Savannah Carabin Elizabeth Clifton Jacqueline Collins Taryn Cornman Allison Cox Hannah Cuya Ashley Davilsaint Kaylee Dye Samantha Fedak Rachel Gettier Clay Hoke Deon Johnson Zachary Kegley Anna Kniceley Rebecca Leonard Madison Mading Lauren Martin Maddy McVey Kourtney Miller Briana Moore
Jenna Mullins Madeline O’Neill Dylan Patel Benjamin Pavich Makatlyn Pledge Madison Robinson Claire Shin McKayla Sims Casey Smith Laken Snell Kathryn Strauss Ciara Thomas Holly Vandergrift Bryant Wade Jessica Webb Latasha Williams
WASHINGTON Kayla Bach Brooklyn Falter Breanna Horn Abhishek Joshi Kaden Kelsey Isabella Larson Victoria Maslennikova Rachel McCredy Marissa Modestowicz Ria Angela Montenegro Ben Myers Aleksa Scott Chandler Sipes George Teer Logan Wallace
WEST VIRGINIA Yen Dang Maggie Harris Joshua Higginbotham Sierra Kelley Dominique Kelley
WISCONSIN Logan Andrew Jessica Beardsley Kiley Bradfish Maxwell Brink Isaac Buttke Brandon Clarke McKenna Gates John Metzinger Drew Parsons Anna Paulson Anna Sausen Nicholas Sierakowski Christopher Thompson Paige Wonders Austin Zajichek
21
THRIVE LEVEL CAMPAIGN WINNERS Congratulations to the following chapters for earning THRIVE Level recognition in DECA’s 2013–2014 chapter campaigns. To earn THRIVE Level recognition and participate in the THRIVE Academy, chapters earned the highest achievement in the MEMBERSHIP CAMPAIGN or participated in two chapter campaigns: the COMMUNITY SERVICE CAMPAIGN, GLOBAL ENTREPRENEURSHIP WEEK CAMPAIGN or PROMOTIONAL CAMPAIGN.
ARIZONA Apollo High School
FLORIDA
Peabody Veterans High School
Buchholz High School I
Rockport High School
Barry Goldwater High School
Coral Glades High School
Casa Grande Union High School
Cypress Bay High School
Copper Canyon High School
East Ridge High School
Desert Ridge High School
Marjory Stoneman Douglas High School
Greenway High School
Wilmington High School
Higley High School
South Plantation High School
Mountain Ridge High School
Spanish River High School
Payson High School
GEORGIA
Apalachee High School
Perry High School Pinnacle High School
Weston High School
Camden County High School
Queen Creek High School
Forsyth Central High School,
Raymond S. Kellis High School
Habersham Central High School
Williams Field High School
Lambert High School
North Gwinnett High School
ARKANSAS Alma High School
North Paulding High School
Northside High School
Parkview High School
Rogers High School
Rockdale Career Academy
CALIFORNIA
Troup County High School
Amador Valley High School
West Forsyth High School
Arroyo High School
IDAHO
Beverly Hills High School
Boise High School
Carlmont High School
Capital High School
Castro Valley High School
Payette High School
Dougherty Valley High School
ILLINOIS
Dublin High School
Glenbrook North High School
Eureka High School
Highland Park High School
Foothill High School
INDIANA
Granada High School
Eastbrook High School
Granada Hills Charter High School
Frankfort Senior High School
Loara High School
Plainfield High School
Martin Luther King High School
KANSAS
Monta Vista High School
Wichita East High School
South Pasadena
LOUISIANA
The Harker School
Caddo Career & Technology Center
COLORADO
Dutchtown High School
Centaurus High School
St. Amant High School
Cherry Creek High School
Warren Easton Charter High School
Ponderosa High School
MARYLAND
Western Colorado Community College
Winters Mill High School
CONNECTICUT
MASSACHUSETTS
Hamden High School
Apponequet High School
Norwich Technical High School
Billerica High School
Plainville High School
Danvers High School
Southington High School
Georgetown High School
DELAWARE
King Philip Regional High School
Christiana High School
Marshfield High School Northbridge High School
24
Worcester Technical High School
MICHIGAN Airport High School Careerline Tech Center Dakota High School Fruitport High School Garden City High School Grand Blanc High School Grosse Pointe North High School Harper Creek High School Jenison High School Lakeland High School Lakeview High School Milan High School Milford High School Rochester Adams High School Southfield Lathrup High School
MINNESOTA Elk River Senior High School Irondale High School Lakeville High School Lakeville South High School
MISSOURI Bayless High School Cass Career Center
Kearney High School Liberty North High School Moberly Area Technical Center
MONTANA Capital High School
NEBRASKA Central High School Elkhorn South High School Lincoln Southeast High School Millard North High School Millard West High School Papillion LaVista High School Papillion LaVista South High School Ralston Senior High School
NEVADA Basic High School Desert Oasis High School East Career and Technical Academy
= MEMBERSHIP CAMPAIGN
= COMMUNITY SERVICE CAMPAIGN
= GLOBAL ENTREPRENEURSHIP CAMPAIGN
= PROMOTIONAL CAMPAIGN
OKLAHOMA
Legacy High School Southwest Career and Technical Academy
Edmond North High School
West Career and Technical Academy
Ponca City High School
Norman High School North
NEW HAMPSHIRE
J. Clarke Richardson Collegiate
Hillsboro Deering High School
St. Aloysius Gonzaga Secondary School
NEW JERSEY
The Woodlands School
Cinnaminson High School
OREGON Bend Senior High School Blanchet Catholic School
Jefferson Township High School
Cascade High School
Leonia High School
Klamath Union High School
Monroe Township High School
Oregon City High School
Northern Burlington Regional High School
Sabin-Schellenberg High School Sprague High School High School Springfield High School
Ridgewood High School Scotch Plains Fanwood High School Shawnee High School Vernon Township High School
NEW MEXICO Albuquerque High School Capital High School La Cueva High School Sandia High School
Carbon Career & Technical Norristown Area High School State College Area High School
Myers Park High School Sanderson High School
Warren County High School William A. Hough High School
NORTH DAKOTA Bottineau High School Grand Forks Central High School Minot High School Red River High School West Fargo High School
Saint Marys Memorial High School Urbana High School
Auburn High School Clarkston High School Columbia River High School Heritage High School Highline High School
Peninsula High School Port Angeles High School Skyline High School Southridge High School
Alcoa High School
WEST VIRGINIA
Halls High School
Riverdale High School White House High School Whitehaven High School
Bridgeport High School Liberty High School Poca High School
WISCONSIN Appleton East High School Brookfield Central High School
TEXAS
Cardinal Heights Upper Middle School
Clements High School Copperas Cove High School Legacy Christian Academy Magnolia West High School Pittsburg High School Plainview High School
Samuel Clemens High School Stephen F. Austin High School The Woodlands College Park High School
D. C. Everest High School Green Bay Preble High School Green Bay Southwest High School Kenosha Bradford High School Madison West High School McFarland High School
Mosinee High School Mount Horeb High School Neenah High School Sun Prairie High School
UTAH
Wausau West High School
Herriman High School Jordan High School
East Valley High School
Richland High School
Roosevelt High School
OHIO Greene Vocational School II
WASHINGTON
Pasco High School
Merrol Hyde Magnet School
North Mecklenburg High School
William Fleming High School
Mount Spokane High School
Lavergne High School
Stone Bridge High School
Mark Morris High School
TENNESSEE
Cape Hatteras High School
Robinson Secondary School
Lee County Career & Technology Center
SOUTH DAKOTA
Ben L. Smith High School
Richlands High School
Lindbergh High School
Herricks High School
Asheboro High School
Potomac Falls High School
SOUTH CAROLINA
South Aiken High School
NORTH CAROLINA
Oscar F. Smith High School
Jackson High School
NEW YORK
Smithtown High School East
King George High School
East Providence High School
Socastee High School
Roslyn High School
Hopewell High School
RHODE ISLAND
Volcano Vista High School
Plainview-Old Bethpage JFK High School
Fairfax High School
Central Valley High School
PENNSYLVANIA Lehigh Career & Tech Institute
Union City High School
Blacksburg High School
Landstown High School
Highland Park High School
Ramapo High School
VIRGINIA Dominion High School
ONTARIO
Colts Neck High School
Mountain High School
25
DECA CERTIFIED
SCHOOL-BASED ENTERPRISES A school-based enterprise is a real business that sells goods and services in a learning-lab setting within a school. DECA school-based enterprises (SBEs) put the marketing and business concepts learned in the classroom to use in operating their SBEs. Congratulations to the following chapters for earning a DECA SBE Certification for 2014. To become DECA Certified, SBEs complete a written project detailing how their business adheres to 10 model business standards. Gold level SBEs are invited to participate in the exclusive annual SBE Academy. To find out more about the DECA SBE program or how you might attend the SBE Academy next year, visit www.deca.org/sbe.
BRONZE LEVEL CERTIFIED
Payette High School (Pirate Concessions)
ALASKA
Brownsburg High School
Ben Eielson High School
ARIZONA
INDIANA KANSAS
Boulder Creek High School
Blue Valley West High School Wichita North High School
FLORIDA
LOUISIANA
Riverview High School
GEORGIA Woodstock High School
LOUISIANA
Plaquemine High School
MASSACHUSETTS Dartmouth High School Plymouth North High School
Dutchtown High School
MICHIGAN
WASHINGTON
Davison High School Fowlerville High School Grand Blanc High School Greenville High School Harper Creek High School Lake Orion High School LISD Tech Center Montague High School Saline High School Utica Ford High School
Redmond High School
WISCONSIN Monona Grove High School
SILVER LEVEL CERTIFIED FLORIDA Lake Region High School
GEORGIA East Paulding High School Southeast High School
ILLINOIS Kaneland High School
KENTUCKY Franklin County High School
MICHIGAN Midland Dow High School
TENNESSEE
MINNESOTA Irondale High School Owatonna Senior High School Sauk Rapids High School Wayzata High School
MISSOURI Reeds Spring High School
MONTANA Capital High School
NEW HAMPSHIRE
Bartlett High School Wilson Central High School
Alvirne High School Vocational Center Pinkerton Academy
WASHINGTON
NEW MEXICO
Global Connections High School
GOLD LEVEL CERTIFIED ARIZONA Queen Creek High School
ARKANSAS Alma High School Bentonville High School
CALIFORNIA Albany High School
COLORADO Fort Collins High School Monarch High School Mountain Range High School
DELAWARE
Rio Rancho High School St. Pius X High School
Jordan High School
LOUISIANA
VERMONT
Walker High School
Stafford Tech Center
MASSACHUSETTS
VIRGINIA
Apponequet High School Marshfield High School Plymouth South High School
Briar Woods High School Broad Run High School Dominion High School Eastern Montgomery High School Freedom High School Heritage High School King George High School Landstown High School Lee Davis High School Loudoun County High School Loudoun Valley High School Potomac Falls High School Sherando High School Spotsylvania High School Stone Bridge High School Woodgrove High School
WASHINGTON Auburn Riverside High School (Ravens Nest Concessions) Cascade Senior High School Curtis High School East Valley High School Elma High School Federal Way High School Grandview High School Kelso High School Lakes High School Mount Spokane High School Richland High School Rogers High School Shelton High School Shorewood High School Tahoma High School Thomas Jefferson High School Wenatchee High School
WISCONSIN Cambridge High School D.C. Everest High School Gibraltar Area Schools McFarland High School
GOLD LEVEL RECERTIFIED ARIZONA Douglas High School Pinnacle High School Sahuaro High School
ARKANSAS
MICHIGAN Careerline Tech Center Clio High School Dakota High School Fruitport High School Garden City High School Grand Ledge High School Grosse Pointe North High School Harrison High School Hartland High School Jenison High School (Cats Corner) Jenison High School (Green Bean) Kearsley High School Lakeview High School Rochester Adams High School Southfield-Lathrup High School Utica High School
MINNESOTA Elk River Senior High School Hopkins Senior High School Richfield High School Rogers High School Tartan High School
MONTANA Helena High School
NEW HAMPSHIRE Hillsboro-Deering High School
NEW JERSEY
Harrison High School Northside High School
Cinnaminson High School Delsea Regional High School
COLORADO
NEW MEXICO Albuquerque High School La Cueva High School
OHIO
CONNECTICUT
Plainview-Old Bethpage John F. Kennedy High School
Norwich Technical High School
OHIO
Maple Heights High School Olentangy Orange High School Roy C. Start High School
OREGON Bend Senior High School (Bear’s Cave) Bend Senior High School (Java Bear) Westview High School
SOUTH CAROLINA
GEORGIA
TENNESSEE
Capital High School (Bean Box) Capital High School (Snack Shack) Coeur D’Alene High School Payette High School (Payette High School Designs)
UTAH
Taylor County High School
Herricks High School Roslyn High School
NEW YORK
Caesar Rodney High School
IDAHO
KENTUCKY
Bayside High School Blacksburg High School Kempsville High School William Fleming High School
Cherokee Trail High School Highlands Ranch High School Ponderosa High School Thunder Ridge High School
River Bluff High School Westwood High School
Forsyth Central High School Heritage High School Lanier Charter Career Academy Peachtree Ridge High School Warner Robins High School
VIRGINIA
Spring Hill High School Summit High School
TEXAS Magnolia High School Travis High School
VERMONT Cabot High School River Valley Tech Center Southwest Vermont Career Development Center
DELAWARE Alexis I duPont High School
FLORIDA Buchholz High School Matanzas High School
GEORGIA Camden County High School Lambert High School Mountain View High School North Gwinnett High School Troup County High School West Forsyth High School
NEW YORK
Groveport Madison High School Lima Senior High School Lorain County JVS Saint Marys Memorial High School
OREGON Sabin-Schellenberg Center
PENNSYLVANIA Carlisle Area High School Lehigh Career & Technical Institute State College Area High School
SOUTH CAROLINA
ILLINOIS
R.B. Stall High School Socastee High School
East Aurora High School
TENNESSEE
INDIANA Union City Community High School
KANSAS Blue Valley Northwest High School Wichita East High School
Beech High School Centennial High School Ravenwood High School Sevier County High School
TEXAS Lake Travis High School Stephen F. Austin High School The Woodlands College Park High School
WASHINGTON Arlington High School Auburn High School Auburn Riverside High School (Ravens Nest) Black Hills High School Burlington Edison High School Central Valley High School Chiawana High School Clarkston High School Columbia River High School Decatur High School Edmonds-Woodway High School Emerald Ridge High School Graham Kapowsin High School Issaquah High School Jackson High School John R. Rogers High School Kamiakin High School Kentwood High School Lake Stevens High School Lewis and Clark High School Lindbergh High School Mariner High School Mark Morris High School North Mason High School Oak Harbor High School Olympia High School Pasco High School Quincy High School Shadle Park High School Shorecrest High School Southridge High School White River High School
WEST VIRGINIA Musselman High School
WISCONSIN Badger High School Bay Port High School Green Bay Southwest High School Green Bay West High School Hamilton Sussex High School Kenosha Bradford High School Kimberly High School Madison West High School Sheboygan North High School Sparta High School Sun Prairie High School
27
CONFERENCE FLOOR PLANS BUILDING B
GEORGIA WORLD CONGRESS CENTER
Level 5
Thomas Murphy Ballroom
Level 4 Building A Registration Hall is located between Building A and Building B on Level 4.
To Building A Registration Hall
BUILDING A
To Building A Registration Hall
Level 3
Level 4 Level 2
Level 3
BUILDING C
Level 1
Level 2
30
GEORGIA DOME
327
326
8
9
32
32 8
22
9
22
227
121
332
232
123
STAGE
331
231
333
124
233
125
234
334
126
235
335
127
236
336
128 12
337
238
23 9
33
8
0 24
1 24
1 34
343
345
346
344
342
D
0
34
243
244
246
245
242
33 9
at e
131
132
130
9
237
G
120
119
323
32 5
226
225
224
223 117
C
0
23
2
D
134
International Ballroom
33
HYATT REGENCY
OMNI HOTEL Grand Ballroom
0
12
C
133
Please use the following guide to find your seats for participant briefing and manual registration on Sunday, May 4. OPERATIONS RESEARCH EVENTS Business Services Operations Research Event Sections 238-239 Buying and Merchandising Operations Research Event Sections 236-237 Finance Operations Research Event Sections 234-235 Hospitality and Tourism Operations Research Event Sections 232-233 Sports and Entertainment Marketing Operations Research Event Sections 230-231 BUSINESS MANAGEMENT AND ENTREPRENEURSHIP EVENTS Entrepreneurship Innovation Plan Section 124 Entrepreneurship Participating (Franchising and Independent) Section 123 Entrepreneurship Written Section 122 Entrepreneurship—Growing Your Business Section 121 International Business Plan Section 120 CHAPTER TEAM EVENTS Community Service Project Section 130 Creative Marketing Project Section 129 Entrepreneurship Promotion Project Section 128 Financial Literacy Promotion Project Section 127 Learn and Earn Project Section 126 Public Relations Project Section 125 ONLINE EVENT Stock Market Game Section 131
e at
WRITTEN EVENTS COMPETITORS u
G
DECA and your officer team are committed to making the sessions lively and interesting. Please do your part by complying with the policy of staying in your seats until the sessions are finished.
118
Please refer to this seating chart (right) of the Georgia Dome as it will be set for the general sessions. This chart will aid you in finding your seats in the hall.
324
GENERAL SESSIONS u
North Tower M4/Grand Ballroom Level
North Tower M2/ International Ballroom Level
Locate your sessions using the conference app.
Centennial Ballroom
C D
Ballroom Level
Regency Ballroom
Exhibit Level
E
Hanover Ballroom
31
CONFERENCE OVERVIEW FRIDAY
MAY 2
Noon–9:00 p.m.
DECA Super Store Building A Registration Hall Headquarters, DECA Images (including blazers), Tours, 5K Run/Walk Pre-Registration, Registration for Chartered Association Advisors
6:00 p.m.
Chartered Association Advisor Dinner (by invitation only)
SATURDAY
Building A 301
MAY 3
7:00 a.m.
Finish Line/DECA Dash Fun Run/Walk Premier Sponsor Finish Line
8:00 a.m.–9:00 p.m.
DECA Super Store Headquarters, DECA Images (including blazers), Tours
9:00 a.m.
Officer Candidate Interviews
9:30 a.m.–5:00 p.m.
DECA Day at Six Flags
1:00 p.m.–5:00 p.m.
Exhibit/Campaign Booth Set-up
International Plaza Building A Registration Hall Building A 405 Exhibit Hall A-2
5:00 p.m.
Parade of Chartered Associations Rehearsal
Georgia Dome
6:00 p.m.–8:00 p.m.
Chartered Association Photographs
Georgia Dome
8:30 p.m.
Grand Opening Session
Georgia Dome
10:00 p.m.–11:30 p.m.
Chartered Association Photographs
Georgia Dome
12:30 a.m.
Curfew
SUNDAY
MAY 4
7:30 a.m.
Virtual BusinessTM Challenge Briefing (required)
7:30 a.m.–5:00 p.m.
DECA Super Store Headquarters, DECA Images (including blazers), Tours
Exhibit Hall A-2
8:00 a.m.–9:00 a.m.
Career Exhibits Open (Advisors only)
Exhibit Hall A-2
8:00 a.m.–9:00 a.m.
DECA Images Open (Advisors only—Blazers available in Registration Hall)
Exhibit Hall A-2
Building A Registration Hall
8:00 a.m.–5:00 p.m.
Competitive Event Briefing and Testing (Refer to Event Schedules, pp. 35–45)
8:30 a.m.–4:00 p.m.
Leadership Academies (Refer to Event Schedules, p. 45)
8:30 a.m.–4:00 p.m.
School-based Enterprise Academy Sponsored by Otis Spunkmeyer, Inc.
9:00 a.m.–3:00 p.m.
Advisor Academy (New and Developing Advisors) Sponsored by Microsoft and PepsiCo Chilled DSD
9:00 a.m.–4:00 p.m.
Career Exhibits and Campaign Booths (Open to all)
Exhibit Hall A-2
9:00 a.m.–4:00 p.m.
DECA Images (Open to all—Blazers available in Registration Hall)
Exhibit Hall A-2
10:00 a.m.–1:00 p.m.
Executive Mentor Program
Building A 407
Noon–1:30 p.m.
MDA Luncheon (Top MDA fund-raisers, by invitation only) Sponsored by the Muscular Dystrophy Association and Safeway, Inc.
Building B 403
1:35 p.m.
DECA at the Atlanta Braves vs. San Francisco Giants
5:00 p.m.
Voting Delegates’ Briefing and Candidate Campaign Sessions (Refer to Event Schedule, p. 46)
6:00 p.m.–10:00 p.m.
DECA Night at the Georgia Aquarium
12:30 a.m.
Curfew
Omni Hotel, Grand Ballroom D/E Building B 203
Omni Hotel International Ballroom DEF
Create your personal schedule on the conference app. All events will be held in the Georgia World Congress Center unless otherwise noted.
32
MONDAY
MAY 5
7:30 a.m.
Judges Orientation
Building B Thomas Murphy Ballroom
7:30 a.m.–7:00 p.m.
DECA Super Store Headquarters, DECA Images (including blazers), Tours
8:00 a.m.–9:00 a.m.
Career Exhibits Open (Advisors only)
Exhibit Hall A-2
8:00 a.m.–9:00 a.m.
DECA Images Open (Advisors only—Blazers available in Registration Hall)
Exhibit Hall A-2
8:00 a.m.–7:00 p.m.
Competitive Event Preliminary Competition (Refer to Event Schedules, pp. 35–45)
8:30 a.m.–10:30 a.m.
Johnson & Wales Scholarship Awards Breakfast (by invitation only) Sponsored by Johnson & Wales University
8:30 a.m.–4:00 p.m.
Leadership Academies (Refer to Event Schedules, p. 45)
9:00 a.m.–2:00 p.m.
Administrator Day
Building A 401
9:00 a.m.–3:00 p.m.
Advisor Academy (New and Developing Advisors) Sponsored by Microsoft and Pepsico Chilled DSD
Building B 203
9:00 a.m.–4:00 p.m.
Career Exhibits and Campaign Booths (Open to all)
Exhibit Hall A-2 Exhibit Hall A-2
Building A Registration Hall
Georgia World Congress Center Building B 403
9:00 a.m.–4:00 p.m.
DECA Images (Open to all—Blazers available in Registration Hall)
Noon–1:30 p.m.
Chartered Association Officer/Advisor Luncheon (by invitation only) Sponsored by Piper Jaffray & Co.
12:30 p.m.
Judges Orientation
Building B Thomas Murphy Ballroom
3:30 p.m.–5:00 p.m.
Competitive Events Update Workshop (Advisors only)
Building B Thomas Murphy Ballroom, Section 3
8:30 p.m.–11:00 p.m.
DECA Presents Easton Corbin and Brett Eldredge Georgia Dome Fashion Show sponsored by FIDM/Fashion Institute of Design & Merchandising
12:30 a.m.
Curfew
TUESDAY
MAY 6
7:30 a.m.–10:30 a.m.
Judges Orientation
7:30 a.m.–5:00 p.m.
DECA Super Store Headquarters, DECA Images Yard Sale
8:00 a.m.
Second General Session (no assigned seating—schedule on p. 34)
8:00 a.m.–5:00 p.m.
Finalist T-Shirt and Recognition Item Sales
Building B 313
Building A 412 Building A Registration Hall Georgia Dome
Exhibit Hall A-1/2, 300 Level Foyer
9:00 a.m.–5:00 p.m.
Competitive Event Final Competition (Refer to Event Schedules, pp. 35–45)
11:00 a.m.
Election Session
1:00 p.m.–2:30 p.m.
Leadership Luncheon (by invitation only) Sponsored by the U.S. Army
Building A 402
2:00 p.m.–3:00 p.m.
Written Report Return (Chartered Association Advisor or designee only)
Building A 305 Georgia Dome
Building B 313
6:00 p.m.–8:00 p.m.
Chartered Association Photographs
7:00 p.m.–8:00 p.m.
Scholarship/NAB/Founder’s Club Reception (by invitation only)
8:30 p.m.
Grand Awards Session
12:30 a.m.
Curfew
WEDNESDAY 9:00 a.m.–3:00 p.m.
Exhibit Hall A-1
Georgia Dome, Owner’s Club Georgia Dome
MAY 7
New National Officer Orientation
Omni Hotel
All events will be held in the Georgia World Congress Center unless otherwise noted.
33
MINI-AWARDS OVERVIEW TUE 5.6
34
Check for finalists on the conference app.
8:00 a.m.
Second General Session (no assigned seating)
Georgia Dome
Times shown for the Second General Session are approximate. The awards may run faster or slower than the schedule shows. Do not wait until the last minute to arrive at the Georgia Dome.
8:05 a.m.
Business Law and Ethics Team Decision Making Event
Buying and Merchandising Team Decision Making Event
Financial Services Team Decision Making Event
Hospitality Services Team Decision Making Event
Marketing Communications Team Decision Making Event
Sports and Entertainment Marketing Team Decision Making Event
Travel and Tourism Marketing Team Decision Making Event
8:45 a.m.
Accounting Applications Series
Apparel and Accessories Marketing Series
Automotive Services Marketing Series
Business Finance Series
Business Services Marketing Series
Food Marketing Series
Hotel and Lodging Management Series
Human Resources Management Series
Marketing Management Series
Quick Serve Restaurant Management Series
Restaurant and Food Service Management Series
Retail Merchandising Series
Sports and Entertainment Marketing Series
10:05 a.m.
Principles of Business Management and Administration Event
Principles of Finance Event
Principles of Hospitality and Tourism Event
Principles of Marketing Event
School-based Enterprise
10:30 a.m.
Advertising Campaign Event
Fashion Merchandising Promotion Plan Event
Sports and Entertainment Promotion Plan Event
Hospitality and Tourism Professional Selling Event
Professional Selling Event
Stock Market Game
10:55 a.m.
Entrepreneurship Innovation Plan
Entrepreneurship Participating Event—Franchising
Entrepreneurship Participating Event—Independent
Entrepreneurship—Growing Your Business
Entrepreneurship Written Event
International Business Plan Event
Community Service Project
Creative Marketing Project
Entrepreneurship Promotion Project
Financial Literacy Promotion Project
Learn and Earn Project
Public Relations Project
Business Services Operations Research Event
Buying and Merchandising Operations Research Event
Finance Operations Research Event
Hospitality and Tourism Operations Research Event
Sports and Entertainment Marketing Operations Research Event
DECA’s Mini-Awards Session recognizes top performers in preliminary competition of DECA’s Competitive Events Program. Silver-ribbon medallions are awarded to top performers in the presentation and on the career cluster exam. Blue-ribbon medallions are awarded to the overall competitive event finalists who will compete in the final round of competition.
All blue-ribbon medallion finalists should immediately report to the Georgia Dome concourse, Gate C to verify their competition time.
COMPETITIVE EVENTS AGENDA
SAT 5.3
SUN 5.4
MON 5.5
TUE 5.6
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building A 302
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing 2:00 p.m. Building A 302
Competition Preliminaries 8:00 a.m. Building A 311
Competition Finals 9:30 a.m. Building A 314
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 308
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building B 406
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1
Series Director 7:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing/Manual Registration 9:00 a.m. Building B 406
Competition Preliminaries 10:00 a.m. Building A 314
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building A 302
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing 9:00 a.m. Building A 302
Competition Preliminaries 1:30 p.m. Building A 311
Competition Finals 9:30 a.m. Building A 314
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building A 315
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-3
Participants’ Briefing/ Testing 9:00 a.m. Building A 315
Competition Preliminaries 8:00 a.m. Building A 311
Competition Finals 9:30 a.m. Building A 314
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building A 305
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing 2:00 p.m. Building A 305
Competition Preliminaries 1:30 p.m. Building A 311
Competition Finals 9:30 a.m. Building A 314
Series Director’s/Adult Assistants’ Briefing 10:00 a.m. Exhibit Hall A-1
ACCOUNTING APPLICATIONS SERIES
ADVERTISING CAMPAIGN
Competition Finals 11:00 a.m. Building A 313
All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.
APPAREL AND ACCESSORIES MARKETING SERIES
AUTOMOTIVE SERVICES MARKETING SERIES
BUSINESS FINANCE SERIES
35
COMPETITIVE EVENTS AGENDA BUSINESS LAW AND ETHICS TEAM DECISION MAKING
SAT 5.3 Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 310
SUN 5.4
MON 5.5
TUE 5.6
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building B Thomas Murphy Ballroom Section 1
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Exhibit Hall A-1
Competition Preliminaries 8:00 a.m. Building A 312
Competition Finals 8:30 a.m. Building A 314
Participants’ Briefing/ Testing 2:00 p.m. Building B Thomas Murphy Ballroom Section 1
BUSINESS SERVICES MARKETING SERIES
BUSINESS SERVICES OPERATIONS RESEARCH
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building A 305
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing 9:00 a.m. Building A 305
Competition Preliminaries 8:00 a.m. Building A 311
Competition Finals 9:30 a.m. Building A 314
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome Sections 238-239
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1
Series Director 7:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome Sections 238-239
BUYING AND MERCHANDISING OPERATIONS RESEARCH
BUYING AND MERCHANDISING TEAM DECISION MAKING
36
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome Sections 236-237 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome Sections 236-237
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 310
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building B Thomas Murphy Ballroom Section 1 Participants’ Briefing/ Testing 9:00 a.m. Building B Thomas Murphy Ballroom Section 1
Competition Preliminaries Noon Building A 313
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1 Competition Preliminaries Noon Building A 313
Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313
Series Director 7:00 a.m. Exhibit Hall A-1 Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Exhibit Hall A-1
Competition Preliminaries 8:00 a.m. Building A 312
Competition Finals 8:30 a.m. Building A 314
All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.
SAT 5.3
SUN 5.4
MON 5.5
TUE 5.6
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome Section 130
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1
Series Director 7:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome Section 130
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome Section 129 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome Section 129
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome Section 121 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome Section 121
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome Section 124 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome Section 124
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome Section 123 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome Section 123
Competition Preliminaries Noon Building A 313
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1 Competition Preliminaries Noon Building A 313
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1 Competition Preliminaries Noon Building A 313
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1 Competition Preliminaries 10:00 a.m. Building A 313
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1 Competition Preliminaries 10:00 a.m. Building A 314
COMMUNITY SERVICE PROJECT
Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313
Series Director 7:00 a.m. Exhibit Hall A-1
CREATIVE MARKETING PROJECT
Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313
Series Director 7:00 a.m. Exhibit Hall A-1
ENTREPRENEURSHIP —GROWING YOUR BUSINESS
Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313
Series Director 7:00 a.m. Exhibit Hall A-1
ENTREPRENEURSHIP INNOVATION PLAN
Series Director’s/Adult Assistants’ Briefing 10:00 a.m. Exhibit Hall A-1 Competition Finals 11:00 a.m. Building A 313
ENTREPRENEURSHIP PARTICIPATING
Series Director 7:00 a.m. Exhibit Hall A-1 Series Director’s/Adult Assistants’ Briefing 10:00 a.m. Exhibit Hall A-1
FRANCHISING AND INDEPENDENT
Competition Finals 11:00 a.m. Building A 313
All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.
Franchising
Independent
37
COMPETITIVE EVENTS AGENDA ENTREPRENEURSHIP PROMOTION PROJECT
SAT 5.3 Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307
SUN 5.4
MON 5.5
TUE 5.6
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome Section 128
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1
Series Director 7:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome Section 128
ENTREPRENEURSHIP WRITTEN
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome Section 122 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome Section 122
FASHION MERCHANDISING PROMOTION PLAN
FINANCE OPERATIONS RESEARCH
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 308
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307
Competition Preliminaries Noon Building A 313
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing/Manual Registration 2:00 p.m. Building B 313
Competition Preliminaries 10:00 a.m. Building A 314
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome Sections 234-235
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome Section 127 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome Section 127
38
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building B 313
Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome Sections 234-235
FINANCIAL LITERACY PROMOTION PROJECT
Competition Preliminaries Noon Building A 313
Competition Preliminaries Noon Building A 313
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1 Competition Preliminaries Noon Building A 313
Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313
Series Director 7:00 a.m. Exhibit Hall A-1 Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313
Series Director 7:00 a.m. Exhibit Hall A-1 Series Director’s/Adult Assistants’ Briefing 10:00 a.m. Exhibit Hall A-1 Competition Finals 11:00 a.m. Building A 313
Series Director 7:00 a.m. Exhibit Hall A-1 Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313
Series Director 7:00 a.m. Exhibit Hall A-1 Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313
All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.
SAT 5.3
SUN 5.4
MON 5.5
TUE 5.6
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 310
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building B Thomas Murphy Ballroom Section 2
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Exhibit Hall A-1
Competition Preliminaries 8:00 a.m. Building A 312
Competition Finals 8:30 a.m. Building A 314
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1
Competition Preliminaries 1:30 p.m. Building A 311
Competition Finals 9:30 a.m. Building A 314
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Exhibit Hall A-1
Competition Preliminaries 8:00 a.m. Building A 312
Competition Finals 8:30 a.m. Building A 314
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1
Series Director 7:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing 2:00 p.m. Building B Thomas Murphy Ballroom Section 2 Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building A 402 Participants’ Briefing/ Testing 9:00 a.m. Building A 402
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 310
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building B Thomas Murphy Ballroom Section 3 Participants’ Briefing/ Testing 2:00 p.m. Building B Thomas Murphy Ballroom Section 3
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome Sections 232-233 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome Sections 232-233
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 308
Competition Preliminaries Noon Building A 313
Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building B 309
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1
Series Director’s/Adult Assistants’ Briefing 9:30 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing 2:00 p.m. Building B 309
Competition Preliminaries 8:00 a.m. Building A 314
Competition Finals 11:00 a.m. Building A 313
All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.
FINANCIAL SERVICES TEAM DECISION MAKING
FOOD MARKETING SERIES
HOSPITALITY SERVICES TEAM DECISION MAKING
HOSPITALITY AND TOURISM OPERATIONS RESEARCH
HOSPITALITY AND TOURISM PROFESSIONAL SELLING
39
COMPETITIVE EVENTS AGENDA HOTEL AND LODGING MANAGEMENT SERIES
HUMAN RESOURCES MANAGEMENT SERIES
INTERNATIONAL BUSINESS PLAN
SAT 5.3 Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309
SUN 5.4
MON 5.5
TUE 5.6
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building A 402
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1
Competition Preliminaries 8:00 a.m. Building A 311
Competition Finals 9:30 a.m. Building A 314
Participants’ Briefing/ Testing 2:00 p.m. Building A 402
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building A 312
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing 2:00 p.m. Building A 312
Competition Preliminaries 1:30 p.m. Building A 311
Competition Finals 9:30 a.m. Building A 314
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome Section 120
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1
Series Director 7:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome Section 120
LEARN AND EARN PROJECT
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome Section 126 Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome Section 126
MARKETING COMMUNICATIONS TEAM DECISION MAKING
40
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 310
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building B Thomas Murphy Ballroom Section 2 Participants’ Briefing/ Testing 9:00 a.m. Building B Thomas Murphy Ballroom Section 2
Competition Preliminaries Noon Building A 313
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1 Competition Preliminaries Noon Building A 313
Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313
Series Director 7:00 a.m. Exhibit Hall A-1 Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Exhibit Hall A-1
Competition Preliminaries 8:00 a.m. Building A 312
Competition Finals 8:30 a.m. Building A 314
All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.
SAT 5.3
SUN 5.4
MON 5.5
TUE 5.6
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building A 312
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing 9:00 a.m. Building A 312
Competition Preliminaries 8:00 a.m. Building A 311
Competition Finals 9:30 a.m. Building A 314
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 311
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building B 309
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing 9:00 a.m. Building B 309
Competition Preliminaries 8:00 a.m. Building A 312
Competition Finals 10:00 a.m. Building A 314
PRINCIPLES OF BUSINESS MANAGEMENT AND ADMINISTRATION
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 311
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building B 313
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1
PRINCIPLES OF FINANCE
Participants’ Briefing/ Testing 9:00 a.m. Building B 313
Competition Preliminaries 1:30 p.m. Building A 312
Competition Finals 10:00 a.m. Building A 314
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 311
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building B 313
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing 9:00 a.m. Building B 313
Competition Preliminaries 1:30 p.m. Building A 312
Competition Finals 10:00 a.m. Building A 314
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 311
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building B 313
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing 9:00 a.m. Building B 313
Competition Preliminaries 8:00 a.m. Building A 312
Competition Finals 10:00 a.m. Building A 314
All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.
MARKETING MANAGEMENT SERIES
PRINCIPLES OF HOSPITALITY AND TOURISM
PRINCIPLES OF MARKETING
41
COMPETITIVE EVENTS AGENDA PROFESSIONAL SELLING
PUBLIC RELATIONS PROJECT
SAT 5.3
SUN 5.4
MON 5.5
TUE 5.6
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 308
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building A 404
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1
Series Director’s/Adult Assistants’ Briefing 9:30 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing 2:00 p.m. Building A 404
Competition Preliminaries 8:00 a.m. Building A 314
Competition Finals 11:00 a.m. Building A 313
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome Section 125
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1
Series Director 7:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome Section 125
QUICK SERVE RESTAURANT MANAGEMENT SERIES
RESTAURANT AND FOOD SERVICE MANAGEMENT SERIES
RETAIL MERCHANDISING SERIES
42
Competition Preliminaries Noon Building A 313
Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building A 313
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing 2:00 p.m. Building A 313
Competition Preliminaries 1:30 p.m. Building A 311
Competition Finals 9:30 a.m. Building A 314
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building A 315
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing 2:00 p.m. Building A 315
Competition Preliminaries 8:00 a.m. Building A 311
Competition Finals 9:30 a.m. Building A 314
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building A 313
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing 9:00 a.m. Building A 313
Competition Preliminaries 8:00 a.m. Building A 311
Competition Finals 9:30 a.m. Building A 314
All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.
SAT 5.3
SUN 5.4
MON 5.5
TUE 5.6
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome Sections 230-231
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1
Series Director 7:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome Sections 230-231
Competition Preliminaries Noon Building A 313
Series Director’s/Adult Assistants’ Briefing 10:30 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 313
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 309
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building A 404
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing 9:00 a.m. Building A 404
Competition Preliminaries 1:30 p.m. Building A 311
Competition Finals 9:30 a.m. Building A 314
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 310
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Building B Thomas Murphy Ballroom Section 3
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Exhibit Hall A-1
Competition Preliminaries 8:00 a.m. Building A 312
Competition Finals 8:30 a.m. Building A 314
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building B 406
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1
Series Director 7:00 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing/Manual Registration 2:00 p.m. Building B 406
Competition Preliminaries 10:00 a.m. Building A 314
Series Director’s/Adult Assistants’ Briefing 9:00 a.m. Georgia Dome Section 131
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1
Participants’ Briefing/ Testing 9:00 a.m. Building B Thomas Murphy Ballroom Section 3 Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 308
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 307
Participants’ Briefing/ Manual Registration 10:30 a.m. Georgia Dome Section 131
Competition Preliminaries 9:45 a.m. Building A 313
Series Director’s/Adult Assistants’ Briefing 10:00 a.m. Exhibit Hall A-1 Competition Finals 11:00 a.m. Building A 313
Series Director 7:00 a.m. Exhibit Hall A-1 Series Director’s/Adult Assistants’ Briefing 10:00 a.m. Exhibit Hall A-1
SPORTS AND ENTERTAINMENT MARKETING OPERATIONS RESEARCH
SPORTS AND ENTERTAINMENT MARKETING SERIES
SPORTS AND ENTERTAINMENT MARKETING TEAM DECISION MAKING
SPORTS AND ENTERTAINMENT PROMOTION PLAN
STOCK MARKET GAME
Competition Finals 11:15 a.m. Building A 313
All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.
43
COMPETITIVE EVENTS AGENDA TRAVEL AND TOURISM TEAM DECISION MAKING
SAT 5.3 Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 310
SUN 5.4
MON 5.5
TUE 5.6
Series Director’s/Adult Assistants’ Briefing 1:00 p.m. Building B Thomas Murphy Ballroom Section 4
Series Director’s/Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-3
Series Director’s/Adult Assistants’ Briefing 8:00 a.m. Exhibit Hall A-1
Competition Preliminaries 8:00 a.m. Building A 312
Competition Finals 8:30 a.m. Building A 314
Participants’ Briefing/ Testing 2:00 p.m. Building B Thomas Murphy Ballroom Section 4 VBC Briefing (required) 7:30 a.m. Exhibit Hall A-2 VBC—Retail 9:00 a.m. Exhibit Hall A-2 VBC—Restaurant 9:30 a.m. Exhibit Hall A-2 VBC—Sports 10:00 a.m. Exhibit Hall A-2 VBC—Personal Finance 10:30 a.m. Exhibit Hall A-2
VIRTUAL BUSINESS CHALLENGE
VBC—Restaurant 9:00 a.m. Exhibit Hall A-2 VBC—Sports 9:30 a.m. Exhibit Hall A-2 VBC—Personal Finance 10:00 a.m. E xhibit Hall A-2 VBC—Retail 10:30 a.m. Exhibit Hall A-2
All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.
GET FEEDBACK!
ON YOUR DECA COMPETITIVE EVENTS PERFORMANCE DECA’s competitor transcripts measure your achievement compared to other members from your association and all competitors within your competitive event at ICDC. Learn more and ask your advisor to order your transcript at www.deca.org/page/transcript.
Available for all DECA Competitive Events (except VBC) after June 2. 44
44
All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.
EMERGING LEADER SERIES AGENDA SUN 5.4
Adult Assistants’ Briefing 8:00 a.m. ASPIRE 8:30 a.m. Executive Mentor Program 10:00 a.m.
Building A 411
Adult Assistants’ Briefing 8:00 a.m.
Building A 411
Building A 411
ASPIRE 8:30 a.m.–3:30 p.m.
Building A 411
Building A 407
ASPIRE 1:30 p.m.–3:30 p.m.
Building C 204
Adult Assistants’ Briefing 8:00 a.m.
ELEVATE 8:30 a.m.–3:30 p.m.
Building C 204
ELEVATE 8:30 a.m.–3:30 p.m.
Adult Assistants’ Briefing 8:00 a.m.
Building B 303
Adult Assistants’ Briefing 8:00 a.m.
Building B 303
EMPOWER 8:30 a.m.–3:30 p.m.
EMPOWER 8:30 a.m.–3:30 p.m.
Building C 204
Building C 204
Building B 303
Hyatt Regency Hotel Regency Ballroom
Adult Assistants’ Briefing 8:00 a.m.
IGNITE 8:30 a.m.–9:45 a.m.
Hyatt Regency Hotel Regency Ballroom
IGNITE Breakouts 8:30 a.m.–3:00 p.m. Hyatt Regency Centennial Ballroom, Hanover C-E, Regency Ballroom
IGNITE Breakouts 10:00 a.m.–3:30 p.m. Hyatt Regency Centennial Ballroom, Hanover C-E, Regency Ballroom
IGNITE Finale 3:30 p.m.
Adult Assistants’ Briefing 8:00 a.m. THRIVE 8:30 a.m.–3:30 p.m.
Adult Assistants’ Briefing 8:00 a.m. THRIVE 8:30 a.m.–3:30 p.m.
Series Director’s/ Assistant Series Directors’ Briefing 9:30 a.m. Building A 303
Omni Hotel International Ballroom Omni Hotel International Ballroom
SUN 5.4 Adult Assistants’ Briefing 8:00 a.m. Omni Hotel Grand Ballroom D/E SBE Academy 8:30 a.m.– 4:00 p.m. Omni Hotel Grand Ballroom D/E
MON 5.5 Adult Assistants’ Briefing 7:30 a.m. Exhibit Hall A-1 Competition Preliminaries 8:00 a.m. Building A 311
FORMERLY CHAPTER MANAGEMENT ACADEMY
Building B 303
Adult Assistants’ Briefing 8:00 a.m.
SAT 5.3
FORMERLY SENIOR MANAGEMENT INSTITUTE
Building A 411
Adult Assistants’ Briefing 8:00 a.m.
MON 5.5
FORMERLY DECA LEADS
Hyatt Regency Hotel Regency Ballroom FORMERLY LEADERSHIP DEVELOPMENT ACADEMY
Hyatt Regency Hotel Regency Ballroom
Omni Hotel International Ballroom Omni Hotel International Ballroom
FORMERLY THRIVE ACADEMY
TUE 5.6 Series Director’s/Adult Assistants’ Briefing 10:00 a.m. Exhibit Hall A-1 Competition Finals Noon Building A 314
All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.
SCHOOL-BASED ENTERPRISE ACADEMY
45
NEW ADVISOR ACADEMY
ELECTION SESSIONS Saturday, May 3 Officer Candidate Orientation and Interviews 9:00 a.m.
Building A 405
Nominating Committee Briefing 9:00 a.m.
Building A 407
Sunday, May 4 Voting Delegates’ Briefing and Presidential Campaign Session 5:00 p.m. Omni Hotel, International Ballroom DEF Regional Campaign Sessions
Omni Hotel
Central Region Grand Ballroom B North Atlantic Region International Ballroom A Southern Region International Ballroom DEF Western Region Grand Ballroom A
Tuesday, May 6 Voting Delegates’ Seating 11:00 a.m.
Building B 313
Business and Election Session 11:30 a.m.
Sponsored by Microsoft and Pepsico Chilled DSD Designed for new and developing advisors with up to five years of experience, DECA’s New Advisor Academy explains how DECA’s Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition. A blend of philosophy and practical instructional techniques, the New Advisor Academy empowers each advisor to “be a hero” in the classroom.
SUNDAY, MAY 4 DECA CONNECTS TO THE CLASSROOM 9:00 a.m.
MONDAY, MAY 5 TAKE YOUR CHAPTER TO THE NEXT LEVEL
Building B 203
Starting Strong First Year and Beyond Learn what it takes to start a DECA chapter from day one and then maintain the momentum beyond your first year. A panel of advisors with different levels of experience will deliver strategies to help you! 10:00 a.m.
Building B 313
Wednesday, May 7 New National Officer Orientation 8:30 a.m.
Omni Hotel
DECA’s Comprehensive Learning Program Learn how to use DECA’s expansive programs to enhance teaching and learning. 11:00 a.m. DECA Connects Learn how to demonstrate DECA’s connection to Career Clusters, Common Core Standards and 21st Century Skills to create value in the education process. Noon Lunch (on your own) 1:00 p.m.
SUMMER INSTITUTES BRING YOUR CLASSROOM TO LIFE WITH DECA
JUNE 24–27, 2014 | PROVIDENCE, RI Register today at www.deca.org/events/classroomtolife
BEST PRACTICES TO ENHANCE STUDENT ACHIEVEMENT
JUNE 30–JULY 3, 2014 | DENVER, CO Register today at www.deca.org/events/institute
2:00 p.m. Competitive Events In the Classroom Learn how to integrate competitive events into your classroom instruction through engaging activities and projects.
For questions or more information, contact Michelle Walker at michelle_walker@deca.org or 703-860-5000.
Building B 203
What’s Your DECA Philosophy? Learn how to structure your DECA chapter to set strategies to meet goals that will take your chapter to the next level. Understand why having a set philosophy about DECA will help you meet your intended outcomes for your members. 10:00 a.m. Engaging Your Members Learn how to engage your leadership team and set goals that will keep all your chapter members involved all year long. 11:00 a.m. Creating Your DECA Identity How do you want your DECA chapter to be perceived by students, administrators and the community? Learn how to make DECA cool by creating an identity through branding, membership recruitment and communications strategies. Noon Lunch (on your own) 1:00 p.m. Cool Ideas During this two-hour session, network with experienced colleagues in a series of round-table discussions and receive tangible cool ideas you can take back to the classroom. 3:00 p.m. Making It Count! During this 15-minute session, set action plans for when you return to the classroom.
MONDAY, MAY 5 | WORKSHOP FOR ALL ADVISORS 3:30 p.m.
Both institutes hosted and sponsored by
46
DECA’s Competitive Events DECA’s competitive events program is a tremendous motivator helping students learn classroom content. Get an overview of the foundation of the program as well as the types of events.
9:00 a.m.
Building B Thomas Murphy Ballroom, Section 3
DECA’s Competitive Events Program Update and Focus Group Session Learn about new events for 2014-2015 and topics for Business Operations Research Events, Professional Selling Events and the Financial Consulting Event. Additionally, attendees will be able to express their opinions on a variety of issues related to competitive events. Feedback collected will be utilized by the Competitive Events Taskforce during the upcoming school year.
All events will be held in the Georgia World Congress Center unless otherwise noted. All student events are listed in blue.
SNEAK PEAK
Look at these great items that will be available exclusively at ICDC 2014.
48
49
2014-2015 PREVIEW 51
In DECA, we talk a lot about our goals, principles and achievements. We have impressive statistics about how many countries our chapters are located in and who our messages reach. We offer scholarships, awards, events and conferences and even host guest speakers, talented performers and great leaders. But is that all DECA is? No, because DECA is more than competitive events, blazers and medallions. DECA is you. You are the 220,000 high school and college members who proudly wear our DECA blazers and uphold DECA’s mission to prepare emerging leaders and entrepreneurs. You are fundraisers, you are competitors, you are leaders, you are advocates, and you are the future. You are the ones who tweet #DECALove and work all year long for one priceless moment on our international stage. The truth is that without you, DECA is nothing. And so, DECA is dedicating the next year to celebrating all 220,000 of you who make DECA possible. We want to see each and every one of you declare your place in this organization that you care so much about, whether it’s through a tweet, photo, project, event or DECA Direct article. We want to hear you say, “I am DECA.”
TELL US YOUR DECA STORY.
#IAMDECA 52
NEW COMPETITIVE EVENTS PERSONAL FINANCIAL LITERACY EVENT
DECA WELCOMES NEW EXECUTIVE DIRECTOR Paul A. Wardinski has been selected as the incoming executive director of DECA Inc. He will join the staff June 1, 2014, as the deputy executive director and assume the executive director position when Dr. Edward L. Davis retires this fall. Wardinski brings nearly 30 years of experience in educational leadership and management, serving in roles from a marketing education teacher and DECA advisor to secondary education administrator, including two high school principalships. Most recently, he was the Director of the Office of Professional and Life Skills in the Instructional Services Department for Fairfax County Public Schools (Va.), the 11th largest school district in the United States. Beginning his DECA experience as a student member over 33 years ago, Wardinski served as a DECA advisor for 11 years before assuming various administrative positions. Since then, Wardinski has continued his involvement with DECA, serving as a competitive events coordinator at DECA’s International Career Development Conference for the past 17 years. In addition, he has served on the DECA Competitive Events Taskforce since 2012, received the DECA Inc. Outstanding Service Award in 2012, authored nearly 400 competitive events scenarios and participated in numerous scholarship and program reviews. Wardinski was also part of a small team that created the sports and entertainment marketing curriculum in Va., and served as a reviewer and consulting editor for numerous textbooks.
Designed for first-year DECA members, the Personal Financial Literacy Event consists of two major parts: a 100-item exam based on personal finance performance indicators and a role-play with a judge. This event will be similar to a Principles of Business Administration Event.
FINANCIAL CONSULTING EVENT
The Financial Consulting Event will join the Professional Selling Events but will emphasize providing guidance and advice on financial decisions. A new topic will be presented annually in the DECA Guide.
VIRTUAL BUSINESS CHALLENGE – HOTEL PILOT
DECA will pilot the new Virtual Business Challenge – Hotel Management simulation, which was developed in cooperation with the J. Willard and Alice S. Marriott Foundation.
Wardinski was selected through a nation-wide search led by the DECA Inc. Board of Directors. He will become only the fourth person to serve as executive director in the organization’s 67-year history. Wardinski earned a B.S. in marketing education from Virginia Polytechnic Institute and State University and an M.E. in educational leadership from George Mason University in Va.
53
CHAPTER CAMPAIGNS
CELEBRATE DECA MONTH IN NOVEMBER
■ deca.org/page/campaigns
MEMBERSHIP CAMPAIGN Guide your membership efforts by meeting these goals.
20
MORE STUDENTS THAN LAST YEAR
20 ALUMNI
DEADLINE
DECEMBER
1
20
PROFESSIONALS
Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the categories (students, alumni and professionals) of the Membership Campaign and receive a pennant and certificate. Earn THRIVE LEVEL by meeting the requirements in any TWO of the categories of the Membership Campaign and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!
GLOBAL ENTREPRENEURSHIP WEEK CAMPAIGN
Activities must occur during November 17-23, 2014. Chapter must be registered with Global Entrepreneurship Week prior to the week.
3
IDEA CHALLENGE ENTRIES
3
SUCCESS STORIES OF ALUMNI ENTREPRENEURS
3
SCHOOL/ COMMUNITY OUTREACH ACTIVITIES Earn ACHIEVEMENT LEVEL by meeting the requirements in any ONE of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant and certificate.
PROMOTIONAL CAMPAIGN
Conduct these activities from the beginning of your school year through DECA Month.
3
SCHOOL OUTREACH ACTIVITIES
3
SUCCESS STORIES OF ALUMNI
3
Earn THRIVE LEVEL by meeting the requirements in any TWO of the three DECA Month Chapter Campaigns (Global Entrepreneurship Week Campaign, Promotional Campaign, and Community Service Campaign) and receive a pennant, plaque, flag and three allocations to attend the THRIVE ACADEMY at ICDC!
COMMUNITY OUTREACH ACTIVITIES
COMMUNITY SERVICE CAMPAIGN
Conduct a community service activities from the beginning of your school year through DECA Month. DECEMBER
1
OR MORE COMMUNITY SERVICE ACTIVITIES
75%
OR MORE PARTICIPATION OF YOUR DECA MEMBERS
ADVOCACY CAMPAIGN
1
SCHOOL OUTREACH 54ACTIVITIES
3
PUBLIC POLICYMAKERS OUTREACH
DEADLINE
FORM OF PUBLICITY OR PROMOTION
DEADLINE
Advocate during Career and Technical Education Month in February.
3
1
3
COMMUNITY OUTREACH ACTIVITIES
MARCH
2
Meet the requirements in the Advocacy Campaign during February and receive a pennant, special plaque from DECA’s Congressional Advisory Board and a letter of recognition sent to your school administrator and government officials.
YOUR SOURCE FOR ALL THINGS DECA
DECADIRECT.ORG
IDEA CHALLENGE 2014
FIND A NEW USE FOR A COMMON, EVERYDAY ITEM.
■
NOVEMBER 13-20, 2014 unleashingideas.org/challenge
55
DECA INSTITUTE FOR EDUCATIONAL EXCELLENCE
REAL DECA LEADERS DON’T TAKE THE SUMMER OFF
EMERGING LEADER SUMMIT JULY 19-21, 2014 | PHOENIX
■ deca.org/events/summit
NOVEMBER 21-23, 2014 WASHINGTON, D.C.
56
DECA CONFERENCES ■ deca.org/conferences/highschool
INNOVATIONS AND ENTREPRENEURSHIP CONFERENCE
NOV. 21-23, 2014 | WASHINGTON, D.C.
WRLC
POWER
CRLC
NOV. 13-15, 2014 ANAHEIM
NOV. 21-23, 2014 WASHINGTON, D.C.
DEC. 5-7, 2014 MINNEAPOLIS
THE NEW YORK EXPERIENCE
DECEMBER 3-7 AND 10-14 | NEW YORK CITY
SPORTS AND ENTERTAINMENT MARKETING CONFERENCE
FEBRUARY 4-8, 2015 | ORLANDO
INTERNATIONAL CAREER DEVELOPMENT CONFERENCE
APRIL 25-28, 2015 | ORLANDO
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CONFERENCE PROFESSIONALISM ICDC DRESS CODE
ICDC CODE OF CONDUCT
Professional appearance is an important aspect of the overall preparation of DECA members for the business world. To that end, DECA supports a dress code for its career-based functions that exemplifies the highest standards of professionalism while being non-discriminatory between males and females.
The conduct, practices and procedures are approved by the Board of Directors of DECA Inc. and apply to both students and adults.
DECA’s board of directors has developed the following official dress standards for the International Career Development Conference. Students, advisors and chaperones must follow the dress code. Competitors must wear an official DECA blazer during interaction with the judges. While official DECA blazers are not required during briefing and testing, professional business dress is required. Professional dress should also be worn to all conference sessions including workshops and special meal functions such as luncheons. For a more polished, professional appearance, it is recommended that attendees wear appropriate hosiery/socks. An official DECA blazer is required to receive recognition/an award on stage.
WHEN APPEARING BEFORE JUDGES FEMALES: Official DECA blazer with dress skirt or dress slacks and a dress blouse or official blazer with a dress; dress shoes MALES:
Official DECA blazer with dress slacks, collared dress shirt and necktie; dress shoes and dress socks
DECA GENERAL SESSIONS, MEAL FUNCTIONS FEMALES: Business suit or blazer with dress blouse and dress skirt or dress slacks or business dress; dress shoes MALES:
Business suit or sport coat with dress slacks, collared dress shirt and necktie; dress shoes and dress socks
EVENT BRIEFING, MANUAL REGISTRATION AND TESTING, LEADERSHIP ACADEMIES/INSTITUTES FEMALES: Dress blouse or dress sweater with dress skirt or dress slacks (blazer optional) or business dress; dress shoes MALES:
Collared dress shirt and necktie with dress slacks (blazer optional); dress shoes and dress socks
DECA BUSINESS CASUAL • Casual slacks (e.g., Dockers), blouse or shirt, socks and casual shoes. • Jeans, t-shirts and athletic shoes are not included in business casual attire.
UNACCEPTABLE DURING DECA ACTIVITIES • Skin-tight or revealing clothing • Midriff-baring clothing • Swimwear • Athletic clothing • Leggings or graphic designed hosiery/tights • Clothing with printing that is suggestive, obscene or promotes illegal substances When judging adherence to the dress code, DECA asks that advisors, teachers and chaperones use observation as the tool for assessing compliance. DECA does not support or condone the touching of students or their clothing as a means of determining whether or not a student is following the dress code guidelines.
1. The term “delegate” shall mean any DECA member, including advisors, attending ICDC (High School, Collegiate, Alumni, Professional). 2. There shall be no defacing of public property. Any damage to any property or furnishing in the hotel rooms or building must be paid for by the individual or chapter responsible. 3. Delegates must wear identification badges at all times. 4. Delegates shall refrain from using inappropriate or profane language at all times. 5. Delegates shall refrain from verbal, physical or sexual harassment, hazing or name calling. 6. Delegates shall respect the rights and safety of other hotel guests. 7. Delegates shall not possess alcoholic beverages, narcotics or weapons in any form at any time under any circumstances. 8. Delegates shall refrain from gambling—playing cards, dice or games of chance for money or other items of value. 9. Use of tobacco products by delegates is prohibited at ALL DECA functions. 10. Delegates must adhere to the dress code at all times. 11. Delegates must not dress or behave in a manner that can be interpreted as sexually explicit. 12. Delegates shall keep their adult advisors informed of their activities and whereabouts at all times. 13. No delegate shall leave the hotel (except for authorized events) unless permission has been received from chapter and chartered association advisors. 14. Delegates should be prompt and prepared for all activities. 15. Delegates should be financially prepared for all activities. 16. Delegates are required to attend all general sessions and activities assigned, including workshops, competitive events, committee meetings, etc., for which they are registered unless engaged in some specific assignment taking place at the same time. 17. Delegates will spend nights at their assigned hotel and in their assigned room. No guests are allowed during curfew hours. DELEGATES WILL BE QUIET AT CURFEW. 18. Curfew will be enforced. Curfew means the delegate will be in his/her assigned room. 19. Chartered associations will be responsible for delegates’ conduct. 20. Delegates ignoring or violating any of the above rules will subject their entire delegation to being unseated and their candidates or competitive events participants to being disqualified. Individual delegates may be sent home immediately at their own expense. 21. Tasteful casual wear will be accepted during specific social functions as designated during orientation sessions.
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CONFERENCE MAP & TRANSPORTATION 8
Pine St NW
Hunnicutt
Lovejoy
Civic Center Station
ie irl Fa W al l
Ala ba ma
h yt rs Fo
Five Points allowing for Station
Lu ck ie
d oa Br
John Wesley
Hilton Atlanta Hyatt Regency Atlanta Atlanta Marriott Marquis Ritz-Carlton Atlanta Sheraton Atlanta Twelve Centennial Park W Atlanta-Downtown Melia Hotel Atlanta
Curbside, John Portman Boulevard Curbside, Peachtree Street Curbside, Baker Street Curbside Lobby, Outside UPS Store Curbside, Ivan Allen Jr. Blvd. Curbside, Ivan Allen Jr. Blvd. Curbside, Linden Ave.
DAILY CONFERENCE SHUTTLE SCHEDULE
SATURDAY, MAY 3
6:00 p.m.–Midnight*
Georgia Dome
SUNDAY, MAY 4
7:00 a.m.–5:00 p.m.*
Georgia World Congress Center
MONDAY, MAY 5
7:00 a.m.–8:00 p.m.*
Georgia World Congress Center
TUESDAY, MAY 6
60
7:00 a.m.–11:00 a.m. Georgia Dome 11:00 a.m.–7:00 p.m. Georgia World Congress Center 7:00 p.m.–Midnight* Georgia Dome (*Last departure to return to hotels.)
Dobbs Ave NW
= MARTA Station Auburn Ave NW
tur DECA will provide six interchangeable transportation routes easy and convenient St Kin SE gJ r Dr Congress Center. Upon arrival at your connections between the hotels and the Georgia World SW hotel, please ask the hotel staff for the up-to-date information regarding transportation.
ROUTE 1 Red ROUTE 2 Blue ROUTE 3 Green ROUTE 4 Purple ROUTE 5 Orange ROUTE 6 Neon Pink
Ellis St. NW
ATLANTA
Edgewood Ave NE De ca
11
DOWNTOWN
N W
St NW
Po pl ar
ne Co
Dome-GWCC Station
Ma rtin Lu the r
14 10
Pe ac ht re e
Magnum St NW
t SW
W al to n
Peachtree Station
Ave NE
Mi tch ell S
Andrew Young Int’l Blvd. NE M ar ga re W tM illi am itc s he St ll g Sq N rin W Sp
2
k ar lP nia n nte Ce
DECA SHUTTLE BUSES
Americas Mart
Piedmont
9
Americas Mart
St. NE
International Internat nternationa al Philips Arena Plaza Plaz z
N CN ter n e C
John Portman Blvd.
6
4
1 Courtland
Georgia Dome
7
u ssa Na
NW St
Northside Dr NW
A
NW St
tta rie Ma
B
y dr un Fo
Americas Mart
Peachtree Center Ave NE
C
St NW
3
Centennial Park Dr
Centennial Olympic Park
Pe ac ht re e
Spring
World of Coca-Cola
Currier St NE
Ave NE
W Peachtree Pl NW
W tN es W
NW
NW
Baker St NW
e Av
d on rm u Th
13
Simpson St NW
rk Pa
Georgia World Worrld Congress Center
5
12
Ivan Allen Jr Blvd
NW
Georgia Aquarium A
NW er im t La
W N St
Piedmont
St NW
g rin Sp
Mills St NW
Ivan Allen Jr Blvd NW
Pine St NE
St NW
W Peachtree St NW
Atlanta Marriott Marquis DoubleTree by Hilton Atlanta Downtown Embassy Suites Atlanta at Centennial Olympic Park Hilton Atlanta Hilton Garden Inn Atlanta Downtown Holiday Inn Centennial Park Hyatt Regency Atlanta Melia Hotel Atlanta Omni Hotel at CNN Center Ritz-Carlton Atlanta Sheraton Atlanta Twelve Centennial Park W Atlanta-Downtown Westin Peachtree Plaza
Fowler St
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.
St NE
DECA ICDC Hotels
YOUR ATTENTION PLEASE! Something
BIG is coming… May 6, 2014