ASPIRE FOR
HIGHER STUDENT SUCCESS
MAKE AN IMPACT ON STUDENTS ENHANCE TEACHING AND LEARNING BRING VISIBILITY AND SUPPORT TO YOUR SCHOOL
WWW.D E C A .O R G | D E C A 1
Aspire for higher student success with
As a principal in a high school with a large, diverse student population, high parental and community expectations and the constant pressure of high-stakes testing, I understand the challenges of motivating faculty and students. As a career educator and parent, I also understand the value of going beyond the knowledge-based testing to assure our kids are college and career ready. That’s why I want to recommend DECA as a tool that has worked extremely well for me, my faculty and our community. Throughout my more than 25 years as a teacher and administrator, I have advised and supported co-curricula student activities like DECA because of their value in motivating students and engaging parents and the community. The opportunity these activities offer the students to connect with the school while extending the classroom and creating advocates in the community is often the intangible difference between a good school and a great education. DECA has been a part of the co-curricula offerings for over 65 years, serving more than 5,000 high schools in 50 states and nine countries each year. Like all aspects of education, DECA reformed its programs to reflect the changing priorities of education and evolving needs of the global economy, thus best preparing its members to be college and career ready. DECA has done an incredible job by restructuring its learning programs, including competitive events, leadership programs and online challenges, to tie directly to national curriculum standards. DECA has also expanded its curriculum connection beyond marketing and entrepreneurship to include finance, hospitality and management. In addition, DECA has created incredible new partnerships with the business community and colleges and embedded 21st Century Skills like creativity, problem solving, self-direction, social responsibility and technology fluency directly into student programs. Please take a few minutes and review the enclosed DVD and support materials. You will like what you see. If you think DECA is a good fit for your school, meet with your faculty teaching marketing, entrepreneurship, finance, hospitality and business management and help them establish a chapter.
MEET PAUL WARDINSKI
> 15 years of service as principal > 11 years of service as a teacher > Fairfax County Public Schools Principal of the Year Nominee, 2009 > BETA Administrator of the Year, 2002 > VAME State of Virginia Teacher of the Year, 1996
ABOUT WEST SPRINGFIELD HIGH SCHOOL
> Grades 9-12 > 2300+ students > 220 faculty and staff
Letâ&#x20AC;&#x2122;s talk about DECA. Watch our short 5-minute DVD that showcases how DECA supports academic achievement and improves the student experience. <www.deca.org/about/
Paul A. Wardinski Principal, West Springfield High School Springfield, Virginia 2 D E C A | WWW. D E C A .O R G
DECA activities are endorsed by the National Association of Secondary School Principals.
PREPARE
YOUR STUDENTS FOR
COLLEGE + CAREERS DECA members become academically prepared students demonstrating college and career readiness by engaging in academically challenging programs that include advanced coursework and career and technical education.
DECAâ&#x20AC;&#x2122;S GUIDING PRINCIPLES DECAâ&#x20AC;&#x2122;s Comprehensive Learning Program Integrates into Classroom Instruction
An integral component of classroom instruction, DECA activities provide authentic, experiential learning methods to prepare members for college and careers.
Applies Learning
DECA members put their knowledge into action through rigorous project-based activities that require creative solutions with practical outcomes.
When selecting a career, DECA members are more likely to select a career in marketing, finance, hospitality or business management. FUTURE MAJOR/CAREER PATH
DECA
NATIONAL
Accounting/Finance
8.4%
2.5%
Business Administration
14.5%
4.5%
Business - International
11.5%
1.5%
Business Owner/Entrepreneur
16.3%
3.9%
Fashion Merchandising
3.8%
2.3%
Hospitality/Resort Management
2.1%
0.4%
Marketing/Advertising
13.2%
1.3%
Sports Marketing/Management
5.3%
2.4%
DECA members are enrolled in courses that support the marketing, finance, hospitality and business management career clusters.
Partnerships with businesses at local and broader levels provide DECA members realistic insight into industry and promote meaningful, relevant learning.
MARKETING
As in the global economy, a spark of competition drives DECA members to excel and improve their performance.
DECA prepares the next generation to be Academically Prepared
DECA members are ambitious, high-achieving leaders equipped to conquer the challenges of their aspirations.
Community Oriented
Recognizing the benefit of service and responsibility to the community, DECA members continually impact and improve their local and broader communities.
Professionally Responsible
DECA members are poised professionals with ethics, integrity and high standards.
Experienced Leaders
DECA members are empowered through experience to provide effective leadership through goal setting, consensus building and project implementation.
FINANCE
ENTREPRENEURSHIP
15%
Promotes Competition
16%
18%
73%
Connects to Business
MANAGEMENT
5% HOSPITALITY
DECA members enter college with more credits and other forms of academic credentials than the national average.
60%
<DECA <National
50% 40% 30% 20% 10% 0 Advanced Placement
Other Advanced Honors Programs
College Credit Courses
Gifted/Accelerated Programs
International Baccalaureate
Research findings courtesy of the National Research Center for College and University Admissions. The sample included 22,931 high school DECA members at association career development conferences and was compared to data from more than one million students nationwide.
WWW.D E C A .O R G | D E C A 3
ENRICH
COMPREHENSIVE LEARNING PROGRAM
THE
CLASSROOM The DECA experience starts in the classroom where students learn business concepts in preparation for college and careers. A powerful instructional program, DECA brings the classroom to life. DECA enhances the classroom experience and empowers the teacher-advisor to make learning relevant with exciting, challenging learning programs that integrate into classroom instruction, apply learning, connect to business and promote competition. DECAâ&#x20AC;&#x2122;s Comprehensive Learning Program naturally supports programs of study in four career clusters: Marketing, Business Administration, Finance, and Hospitality, giving teachers the tools and resources to incorporate DECA into the curriculum and bring the classroom to life. For each career cluster, DECA programs span secondary and postsecondary levels of education, demonstrate strong partnerships, provide an accountability and evaluation system and deliver professional development. DECA activities increase the rigor and relevance of classroom instruction. DECA programs are aligned with National Curriculum Standards in Marketing, Business Management, Finance and Hospitality. DECA offers teacher-advisor professional development opportunities to support teacher effectiveness.
COLLEGE + BUSINESS PARTNERSHIPS
COMPETITIVE EVENTS PROGRAM
CORPORATE PARTNER CHALLENGES
DIMENSIONS MAGAZINE
EDUCATIONAL CONFERENCES
Educators who serve as DECA advisors value the program as a powerful teaching and learning tool.
68%
of DECA advisors indicated their personal involvement in the organization at a very high level.
EDUCATIONAL PARTNERS
DECA advisors have unparalleled access to resources to enhance the classroom experience, bring learning to life and motivate students.
80% of DECA advisors use the new
DECA website regularly to access teaching and learning resources.
GLOBAL ENTREPRENEURSHIP WEEK
50% of DECA advisors indicated that
DECA is one of the most active organizations in their schools in terms of student engagement. 4 D E C A | WWW. D E C A .O R G
SCHOOL-BASED ENTERPRISES
DECA’s Competitive Events Program is an incredible tool for your curriculum. As an integral part of the classroom curriculum, DECA’s industry-validated competitive events are aligned with National Curriculum Standards. DECA’s flagship evaluation process involves students in both a written component such as an exam or report and an interactive component with an industry professional serving as a judge. DECA’s competitive events reinforce creativity, problem solving and presentation skills. The potential for members to earn scholarships and cash awards for learning classroom content is a tremendous motivator. With more than 45 events, DECA offers a competitive event for every course and every student. <www.deca.org/competitions/highschool
DECA’S COMPETITIVE EVENTS BY CAREER CLUSTER MARKETING Advertising Campaign Apparel and Accessories Marketing Series Automotive Services Marketing Series Business Services Marketing Series Buying and Merchandising Operations Research Buying and Merchandising Team Decision Making Community Service Project Creative Marketing Project Fashion Merchandising Promotion Plan Food Marketing Series Learn and Earn Project Marketing Communications Team Decision Making Marketing Management Series Principles of Marketing Professional Selling Public Relations Project Retail Merchandising Series Sports and Entertainment Marketing Operations Research Sports and Entertainment Marketing Series Sports and Entertainment Marketing Team Decision Making Sports and Entertainment Promotion Plan Virtual Business Challenge Retail Virtual Business Challenge Sports
BUSINESS MANAGEMENT + ADMINISTRATION Business Law and Ethics Team Decision Making Business Services Operations Research Entrepreneurship Participating Entrepreneurship Promotion Project Entrepreneurship Written Human Resources Management Series International Business Plan Principles of Business Management and Administration
91% of DECA members
report that DECA has influenced their future plans.
FINANCE Accounting Applications Series Business Finance Series Finance Operations Research Financial Literacy Promotion Project Financial Services Team Decision Making Principles of Finance Stock Market Game
HOSPITALITY + TOURISM
7X DECA members are
seven times more likely to study business topics in college.
Hospitality Services Team Decision Making Hospitality and Tourism Operations Research Hospitality and Tourism Professional Selling Hotel and Lodging Management Series DECA Transcripts document Principles of Hospitality and Tourism members’ mastery of academic content in DECA’s Quick Serve Restaurant Management Competitive Events Program. Series Restaurant and Food Service Management Series Travel and Tourism Team Decision Making WWW.D E C A .O R G | D E C A 5
EXTEND LEARNING BEYOND THE
CLASSROOM Access to DECA’s college and business partners extends learning, supports your program and builds community awareness. <www.deca.org/partners
> STUDENT SCHOLARSHIPS
DECA members have an exclusive opportunity to earn one of DECA’s corporate scholarships. More than $300,000 in scholarships are presented annually to DECA members for their academic achievement, DECA involvement and college and career preparedness.
> COLLEGE CLASSROOM PRESENTATIONS + CAREER GUIDANCE
DECA’s college partners engage DECA members and help them prepare for the colleges and careers of their choice. Many of DECA’s college partners provide classroom presentations as well as tuition discounts exclusively to DECA members.
> INTERNSHIPS, WORK EXPERIENCE + EMPLOYMENT
More than 20 of DECA’s corporate partners provide opportunities for internships, work experience and employment. Many provide scholarships exclusively to DECA members who are their associates.
> COMMUNITY SERVICE ACTIVITIES
Recognizing the benefit of service and responsibility to the community, DECA members continually impact and improve their local and broader communities. Community service activities engage students while focusing around a common effort. They teach the importance of giving back, project implementation, communication skills and team building. Each year, DECA members raise more than $450,000 for the Muscular Dystrophy Association and other important causes.
> LEARNING WHILE EARNING
The fundraising process allows DECA advisors to incorporate many key educational concepts, such as marketing, finance and customer service, into a learning activity while earning funds for chapter activities. DECA provides access to a variety of approved fundraising vendors to help chapters acquire quality products.
<Learn more about DECA’s partnership with these and other companies at www.deca.org/partners.
6 D E C A | WWW. D E C A .O R G
ENHANCE YOUR
TEACHERS DECA advisors instantly become part of a network of thousands of colleagues who teach the same courses. DECA offers high-quality, continuous professional development resources, workshops and seminars to enhance their skills and performance. <www.deca.org/advisors
> NEW ADVISOR MENTORSHIP
DECA welcomes new professionals to our organization. Through monthly electronic mentorship as well as the New Advisor Academy at the International Career Development Conference, DECA helps bring our new advisors up-to-speed. We’re only a phone call or e-mail away.
> ADVISOR NEWSLETTER + CHAPTER PACKETS
DECA Insight informs chapter advisors about DECA events and programs and provides professional development articles four times a year. DECA Insight is delivered in chapter packets that include tools such as DECA’s business partner poster series and fundraising ideas.
> DECA CERTIFIED TRAINER WORKSHOPS
Delivered at state and regional conferences, these DECA workshops are conducted by one of 30 certified DECA trainers on topics including chapter success, integrating DECA learning activities into the classroom, competitive events and the roles of a chapter advisor.
> DECA CHAPTER ADVISOR SUMMER INSTITUTES
These four-day institutes send DECA chapter advisors back into the classroom armed with resources and ideas to create the most exciting learning experience for their students. The institutes feature innovative ideas, competitive events strategies and professional networking designed to improve performance as a DECA advisor and increase student achievement.
> PROFESSIONAL DEVELOPMENT SCHOLARSHIPS
DECA’s corporate partners provide scholarships to DECA advisors who wish to continue their professional development.
> WEBINARS
Advisors are invited to participate in webinar presentations on a variety of topics featuring content experts. If you’ve missed a session, you can view it in DECA’s virtual learning center.
DECA Images offers teaching resources and curriculum materials relating to DECA’s competitive events and career areas. <www.deca.org/shop
WWW.D E C A .O R G | D E C A 7
START A
DECA CHAPTER DECA IS YOUR ANSWER FOR • Motivating students to learn curriculum with recognition. • Fostering a small learning community within your school. • Engaging community and business partners in the learning process. • Bringing visibility and support to the school. • Providing advisors with curriculum, resources and professional development. • Making a tremendous impact on students. ROLE OF THE ADMINISTRATOR • Encourage a faculty member to serve as a DECA advisor and integrate DECA activities into classroom instruction. • Provide necessary resources for chapter success. • Provide recognition for DECA members and advisors.
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N E P P A E IT H
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8 D E C A | WWW. D E C A .O R G
ROLE OF THE ADVISOR • Integrate activities that teach or reinforce specific academic and career standards. • Engage your students in a small learning community and provide opportunities for leadership. • Facilitate career preparation and goal setting among your students. • Involve business leaders in various advisory roles and integrate the use of business leaders into classroom activities.
YOU WILL
BE A HERO