ICDC PREVIEW
Going to ICDC in Orlando? Check out DECA’s exclusive tour options.
CHAPTER RESOURCES
Take your chapter retreat to the next level this summer. PAGE 2
PAGE 8
CURRICULUM & INSTRUCTION: Learn how DECA’s exams match to instructional areas and performance indicators. PAGE 3
GET AMPED AT DECA’S NEWEST ADVISOR CONFERENCE
This summer, get DECA AMPED at the all-new professional learning series experience while enhancing your role as a teacher and DECA advisor. Now is the time to begin the approval process and secure funding to attend this conference, to be held June 29-July 2, 2015, on Johnson & Wales University’s Charlotte campus in North Carolina. This re-imagined conference will feature a variety of learning formats including motivating keynote speakers, hands-on learning labs, express learning and deep dive sessions. Participants will be able to attend engaging concurrent sessions from any of the following strands: compete, connect, chapter, classroom and school-based enterprises. Some specific topics may include how to: use role-plays and case studies as learning and assessment tools, utilize resources to prepare members for competitive events success, integrate a strategic communications plan to increase membership, improve members’ financial literacy or prepare your members for success with school-based enterprise certification. Presenters will consist of leaders in the content areas, including DECA staff, advisors and alumni and business and industry experts.
GET MORE WITH DECA DIRECT ONLINE PROFESSIONAL DEVELOPMENT SCHOLARSHIPS FOR DECA ADVISORS Write your own #IamDECA story this year with these advisor-only scholarships. http://bit.ly/advisorscholarships15 PREPARE FOR CTE MONTH WITH DECA’S ADVOCACY CAMPAIGN Use DECA’s Advocacy Campaign to guide your chapter’s CTE Month activities. http://bit.ly/advocacycampaign SAMPLE VIDEO PRESENTATIONS TO HELP MEMBERS PREPARE FOR COMPETITION These role-play sample video scenarios are a great way to prepare competitors. http://bit.ly/decasamplevideos CHAPTERS EXCEEDED EXPECTATIONS IN THE 2014 DECA CHAPTER CAMPAIGNS More than 800 chapters participated in this year’s chapter campaigns. http://bit.ly/campaignresults
Scholarships are available for DECA advisors, including five $1,000 scholarships provided by Johnson & Wales University specifically for this conference. The application deadline is March 2, 2015. Learn more at http:// www.deca.org/classroom/advisor-scholarships-recognition.
2015 EMERGING LEADER HONOR AWARD Recognize your outstanding senior members with this prestigious DECA award. http://bit.ly/emergingleader15
Continuing education unit (CEU) credits will be awarded to advisors completing all professional learning activities. DECA AMPED is sponsored and hosted by Johnson & Wales University.
2015 SBE ACADEMY PREVIEW Get to know this year’s SBE Academy speaker. http://bit.ly/sbeacademy15
Learn more and register at www.deca.org/amped.
■ WWW.DECADIRECT.ORG
CHAPTER RESOURCES
COMPETITIVE EVENTS
ELEVATE YOUR CHAPTER RETREAT
DECA’S WRITTEN AND PREPARED EVENTS SUPPORT PROJECT-BASED LEARNING
BY CHRISTOPHER YOUNG | DECA INC. STAFF
Are you looking for new ways to make your chapter retreat more effective? Then check out the DECA Emerging Leader Summit (ELS), July 12-14, 2015, in the Washington, D.C., area. This conference features two tracks — ELEVATE for chapter leaders and officers and EMPOWER for association officers. The content is specific to each audience, but networking opportunities among other chapter leaders, association officers and the executive officers abound. DECA’s ELS will engage leaders in an array of educational programs to empower them to elevate the chapter in the upcoming year. There are plenty of opportunities to collaborate, network, achieve, excel and grow. Some of the modules include the DECA brand and elevator speech; program of work development and refinement; using social media as a chapter tool; etiquette, professionalism and advocacy; and chapter brainstorming and sharing. “Not only did the summit give our leadership team an amazing DECA experience, it brought us together as a team and kickstarted us for the upcoming year,” said Juston Glass of Harker DECA (Calif.), who brought his chapter last year. “I highly recommend all chapter leadership teams attend. Trust me, your members will thank you for it later.”
BY SHANE THOMAS | DECA INC. STAFF
DECA advisors are first and foremost, classroom teachers. DECA’s written and prepared events are used by advisors as authentic learning experiences to help students learn and develop skills outlined in the curriculum. Combined, DECA’s written and prepared events and project-based learning (PBL) can support course curriculum, as well as motivate and engage students. Whatever form a project takes, it must have eight essential elements to meet the definition of project-based learning: significant content, 21st century skills, in-depth inquiry, driving question, need to know, voice and choice, revision and reflection and public audience. With the proper planning, all essential elements of PBL can be addressed by using DECA’s written and prepared events in the classroom. DECA’s Business Operations Research Events are a terrific application of projectbased learning. For example, to support in-depth inquiry, students conduct an actual research study in collaboration with a local business. Students create research instruments, analyze data, and draw conclusions based on findings. As part of voice and choice, students decide how to conduct the research, how to interpret the data, and which improvement strategies to recommend. Teachers guide the process, but students make many of the decisions throughout the project. DECA staff interviewed several teachers to gain insight into how they utilize DECA’s competitive events in the classroom. Some of the themes that emerged during these conversations are: •
Using DECA’s written events in the classroom in conjunction with PBL makes a teacher’s life easier. DECA provides outlines for general direction and writing outlines for students. Teachers just have to create timelines for the projects that work for them. DECA also provides rubrics which help teachers with assessing student work.
•
DECA’s written events and PBL support both formative and summative assessment. Throughout the project students are self-assessing and improving their work. At the end of the project, a business professional (volunteer judge) evaluates and scores the project.
•
Students engaged in DECA’s written events and PBL take a lot of pride in their work. Because students are collaborating with real businesses in their community, they work harder because their input can really make a difference in the community.
•
DECA’s written events and PBL help students apply knowledge and skills learned in the classroom in a real setting. Learning comes to life!
Many who attend DECA’s Emerging Leader Summit when it’s in Washington, D.C., also schedule advocacy visits to Capitol Hill on their own time. For more details, visit http://www.deca.org/els. Sponsored by the U.S. Army. PUBLISHER
Paul A. Wardinski
EDITOR
Christopher Young
THIS EDITION Jan./Feb. 2015 No. 19
Published four times each year by DECA Inc. Sept./Oct. Nov./Dec. Jan./Feb. April/May Copyright ©2015 by DECA Inc.
EDITORIAL COMMITTEE Janelle Scudder Shane Thomas Michelle Walker
CORRESPONDENCE
DECA Insight 1908 Association Drive Reston, VA 20191-1594 (703) 860-5000 www.deca.org communications@deca.org
View the complete article at http://bit.ly/decasupportpbl.
EXAMS MEASURE STUDENT COMPETENCY BY CHRISTOPHER YOUNG & SHANE THOMAS | DECA INC. STAFF
DECA is well known for its industry-validated competitive events program, which includes a rigorous, industry-validated exam component. DECA’s Competitive Events Program utilizes six exams: • Principles of Business Administration Core exam • Business Management and Administration Cluster exam • Finance Cluster exam • Hospitality and Tourism Cluster exam • Marketing Cluster exam • Personal Financial Literacy exam All of the exams are developed by MBAResearch and Curriculum Center except for the Personal Financial Literacy exam, which is developed by Working In Support of Education (w!se). All based on national curriculum standards, they are 100-item, multiple-choice exams designed to assess members’ knowledge in defined instructional areas. The graphs on the following pages show the exam blueprint of items by instructional area for the 2015 chartered association level exams provided by DECA Inc.
ALIGNING YOUR CURRICULUM Aligning your curriculum to national curriculum standards will help expose your DECA members to the instructional areas and performance indicators that are used to develop DECA’s official competitive events exams. Each question is derived from a specific performance indicator (curriculum standard) that is grouped into instructional areas (units of instruction). These are organized in the national curriculum standards and appear on the official lists provided on the DECA website. The number of questions per each instructional area on the exam is proportionate to the number of performance indicators on the list.
GLOSSARY OF TERMS
PERFORMANCE INDICATORS Specific knowledge and skills students are expected to address and perform during their competition. Performance indicators are national curriculum standards which are taught in the classroom. INSTRUCTIONAL AREAS Broad areas of content knowledge (i.e., promotion, pricing, emotional intelligence, business law) that are comprised of many performance indicators. BUSINESS ADMINISTRATION CORE The Business Administration Core is the foundation for all of DECA’s competitive events. Performance indicators in the Business Administration Core are common to all career areas and competitive events. CAREER CLUSTERS There are sixteen (16) career clusters, each representing a distinct grouping of careers and industries based on the knowledge and skills they require. DECA supports four (4) career clusters: • Marketing • Business Management and Administration • Finance • Hospitality and Tourism CAREER PATHWAYS Each career cluster contains several career pathways, or specialized career areas. For example, the Finance Career Cluster has career pathways such as Accounting, Banking Services, Corporate Finance, Insurance, and Securities and Investments.
What performance indicators are used to create exams? Performance indicators for the Principles of Business Administration exams are selected from the business administration core. Performance indicators for the four career cluster exams used for Team Decision Making Events, Individual Series Events, Marketing Representative Events and Professional Selling and Consulting Events are selected from the corresponding career cluster and the business administration core. Pathway performance indicators are not used to develop exam questions. Performance indicators for the Personal Financial Literacy exam are selected from the National Standards in K-12 Personal Finance Education which are maintained by the Jump$tart Coalition for Personal Financial Literacy.
What are some techniques for reviewing performance indicators? One effective way to review performance indicators is to prioritize your studying. The charts included show the percentage of items per each instructional area. You may wish to spend more time reviewing performance indicators that have a larger percentage of questions. DECA also provides sample exams on its website. Each year after April 1, DECA also releases the district-level exams to local chapter advisors. These may be used as practice exams under DECA’s appropriate use policy. Behind each exam item is the correct answer with explanation, the explanation why the other answers are not the correct answer, the corresponding instructional area and the source. After you take a practice exam, use the key to tally the instructional areas of missed items. If you notice a pattern, you may wish to focus your studying to performance indicators in that specific instructional area. Previously used exams at association conferences and the International Career Development Conference are available through DECA Images. For DECA members who wish to have an interactive study experience, official DECA Compete apps are available through the App Store and Google Play.
How can we show evidence of student learning? DECA’s transcripts, available to ICDC competitors, provide an analysis of each DECA member’s exam performance. The transcripts provide ranking and performance measures for each instructional area on the exam.
2015 CHARTERED ASSOCIATION EXAM BLUEPRINTS ITEMS BY INSTRUCTIONAL AREA
PRINCIPLES OF BUSINESS ADMINISTRATION
BUSINESS MANAGEMENT AND ADMINISTRATION
EMOTIONAL INTELLIGENCE (18)
OPERATIONS (8)
COMMUNICATION SKILLS (16)
CUSTOMER RELATIONS (6)
FINANCIAL ANALYSIS (15)
BUSINESS LAW (1)
INFORMATION MANAGEMENT (12)
HUMAN RESOURCES MANAGEMENT (1)
PROFESSIONAL DEVELOPMENT (12)
MARKETING (1)
ECONOMICS (9)
STRATEGIC MANAGEMENT (1)
OPERATIONS (16)
KNOWLEDGE MANAGEMENT (6)
ECONOMICS (13)
PROJECT MANAGEMENT (5)
PROFESSIONAL DEVELOPMENT (10)
QUALITY MANAGEMENT (3)
EMOTIONAL INTELLIGENCE (9)
RISK MANAGEMENT (3)
COMMUNICATIONS (8)
BUSINESS LAW (2)
FINANCIAL ANALYSIS (7)
CUSTOMER RELATIONS (2)
INFORMATION MANAGEMENT (7)
HUMAN RESOURCES MANAGEMENT (1)
STRATEGIC MANAGEMENT (7)
MARKETING (1)
FINANCIAL ANALYSIS (19)
RISK MANAGEMENT (6)
FINANCIAL-INFORMATION MANAGEMENT (19)
BUSINESS LAW (5)
PROFESSIONAL DEVELOPMENT (9)
FINANCE
EMOTIONAL INTELLIGENCE (7) COMMUNICATIONS (6) ECONOMICS (6) INFORMATION MANAGEMENT (6) OPERATIONS (6)
CUSTOMER RELATIONS (5) COMPLIANCE (3) HUMAN RESOURCES MANAGEMENT (1) MARKETING (1) STRATEGIC MANAGEMENT (1)
HOSPITALITY AND TOURISM
PROMOTION (18)
SELLING (6)
OPERATIONS (9)
BUSINESS LAW (3)
EMOTIONAL INTELLIGENCE (7)
CHANNEL MANAGEMENT (2)
FINANCIAL ANALYSIS (7)
CUSTOMER RELATIONS (2)
INFORMATION MANAGEMENT (7)
MARKETING (2)
MARKETING-INFORMATION MANAGEMENT (7)
DISTRIBUTION (1)
PROFESSIONAL DEVELOPMENT (7) COMMUNICATIONS (6) ECONOMICS (6) PRODUCT/SERVICE MANAGEMENT (6)
MARKETING-INFORMATION MANAGEMENT (13) PROMOTION (11) PRODUCT/SERVICE MANAGEMENT (9)
MARKETING
PERSONAL FINANCIAL LITERACY
HUMAN RESOURCES MANAGEMENT (1) MARKET PLANNING (1) PRICING (1) STRATEGIC MANAGEMENT (1)
SELLING (6) CHANNEL MANAGEMENT (5) PROFESSIONAL DEVELOPMENT (5) MARKET PLANNING (3)
EMOTIONAL INTELLIGENCE (7)
PRICING (3)
FINANCIAL ANALYSIS (7)
CUSTOMER RELATIONS (2)
COMMUNICATIONS (7)
BUSINESS LAW (1)
ECONOMICS (6)
HUMAN RESOURCES MANAGEMENT (1)
INFORMATION MANAGEMENT (6)
MARKETING (1)
OPERATIONS (6)
STRATEGIC MANAGEMENT (1)
MONEY (34)
INSURANCE (12)
CREDIT (30)
BANKING (11)
INVESTING (13)
For complete lists of performance indicators, visit www.deca.org/high-school-programs/high-school-competitive-events.
NEW COMPETITION PREPARATION MATERIALS FINANCE
BUSINESS MANAGEMENT AND ADMINISTRATION Competition Preparation Guide OVERVIEW
PRESENTATION TIPS
The Business Management Administration cluster reflects a focus in performing administrative and managerial processes vital to the success and ongoing existence of a business organization. These responsibilities can include information and communication management, data processing and collection, project tracking, connecting with IT, activities related to the planning, organizing, directing, and evaluating the business organization through the use of financial, human, and material resources, and the processes needed to plan, organize, coordinate and control the production of goods or services.
INDUSTRY TRENDS • In the next decade, businesses will see a significant change in the workforce as the “Baby Boomer” generation retires. Knowledge management will be key in assisting managers with saving important experiential data as this turnover occurs. • There is a growing demand in the workforce to create an environment that supports telecommuting and/or policies that support a better work/life balance. • Social media has had a significant impact across all areas of business operations. Companies are challenged to stay educated in this area and use social media to effectively recruit employees, sustain corporate branding and engage with customers. • In a business environment that sees employees seeking out jobs that meet their needs and wants across multiple platforms, businesses are implementing new programs that retain and reward exceptional employees. • To connect with a younger generation of employees, companies are developing new recruiting programs including: internships, apprencticeships, college recruiting programs, sponsoring competitions, service trips, and interaction with executives. • Today, employees want to feel valued and that their work has an impact. Businesses can engage in internal branding by using techniques like highlighting positive work examples across the business. This helps motivate the entire workforce to support company goals.
The performance indicators are your guide to a focused presentation! Apply them to the situation because they are always based on a real life situation. Use industry knowledge that you have researched before competition to supplement what you know about your performance indicators. This helps demonstrate your proficiency! Be natural and comfortable in your role in the situation. Nonverbal communication can be just as important as verbal communication. If you smile and are confident it demonstrates your professionalism. Speak clearly so that the judge can understand what you are sharing with him/her. You have time to talk about your performance indicators within the situation—don’t rush and take the chance a judge didn’t hear you talking about something. At the end of any role play situation, you are always told what the judge is looking for in an outcome—make sure you address this! How are you unique? What are you bringing to this presentation that no other competitor will show this judge? Be memorable in a professional way. Show your ability to be creative—don’t just have a “Plan A”; exceed expectations by having options for your judge to select from if the situation calls for it. Take time to make sure your judge is following your thoughts. You can ask him/her questions to make sure they have understood what you have shared. The judge will ask you prepared questions. If you need a minute to consider the questions before answering, say so in a professional manner. This reflects your respect of his/her position and your desire to share an informed answer.
RESOURCES American Management Association
Competition Preparation Guide
OVERVIEW
PRESENTATION TIPS
The Finance cluster reflects a focus in performing tasks to report, obtain, save, protect, and grow the financial assets of businesses and individuals. These responsibilities can include recording, classifying, summarizing, analyzing and communicating a business’s financial information, accepting deposits, lending funds and extending credit, managing policy and strategy for capital structure, budgeting, acquisition and merger, financial modeling and planning, funding, dividends and taxation and offering products that reduce the risk of financial loss through insurance.
INDUSTRY TRENDS • Despite many challenges recently in the financial industry, there is a growing spirit of entrepreneurship in this area. • Technology continues to have an impact on the financial services industry by creating automated financial tools providing consumers convenience to access their accounts. Innovation in this area will continue to develop customer loyalty. • The Credit Card Accountability Responsibility and Disclosure Act of 2009 (CARD Act) has had a significant impact on how financial services businesses operate. The cost of financial data has increased which presents a challenge to effectively use budgets. This also makes it more expensive to start and operate a business in this industry. • The rise of crowdfunding has made it easier to access capital, as Kickstarter has proven recently. Financial services businesses should watch this trend to learn how to engage consumers with similar innovation. • The Credit Card Accountability Responsibility and Disclosure Act of 2009 (CARD Act) has encouraged consumers to require transparency in their financial partners. Businesses need to respond to this trend and use technology to secure sensitive information, provide data as requested and demonstrate a competitive advantage. • Technology continues to have an impact on the financial services industry by creating new payment and credit options. The development of Bitcoin is the beginning of trends in virtual currency.
The performance indicators are your guide to a focused presentation! Apply them to the situation because they are always based on a real life situation. Use industry knowledge that you have researched before competition to supplement what you know about your performance indicators. This helps demonstrate your proficiency! Be natural and comfortable in your role in the situation. Nonverbal communication can be just as important as verbal communication. If you smile and are confident it demonstrates your professionalism. Speak clearly so that the judge can understand what you are sharing with him/her. You have time to talk about your performance indicators within the situation—don’t rush and take the chance a judge didn’t hear you talking about something. At the end of any role play situation, you are always told what the judge is looking for in an outcome—make sure you address this! How are you unique? What are you bringing to this presentation that no other competitor will show this judge? Be memorable in a professional way. Show your ability to be creative—don’t just have a “Plan A”; exceed expectations by having options for your judge to select from if the situation calls for it. Take time to make sure your judge is following your thoughts. You can ask him/her questions to make sure they have understood what you have shared. The judge will ask you prepared questions. If you need a minute to consider the questions before answering, say so in a professional manner. This reflects your respect of his/her position and your desire to share an informed answer.
RESOURCES American Finance Association
International Association of Business and Management Professionals
Securities Industry and Financial Markets Association
Society for Human Resource Management
The Financial Services Roundtable
National Association for Business Economics
1
MARKETING
HOSPITALITY AND TOURISM
Competition Preparation Guide
The Clearinghouse Association
1
Competition Preparation Guide
OVERVIEW
PRESENTATION TIPS
The Hospitality and Tourism cluster reflects a focus in performing tasks that encompass the management, marketing and operations of restaurants and other foodservices, lodging, attractions, recreation events and travel related services. These responsibilities include maintaining operations and promoting guest services in eating and drinking establishments, operation of lodging facilities and the care of guests who use these facilities, either through direct guest contact or the provision of background services that enhance the guest experience, activities related to the development, research, packaging promotion and delivery of a traveler’s experiences, and the development of customer service skills. Technical skills are locationspecific and training is handled on the job.
INDUSTRY TRENDS • The growth seen in the Millennial and Generation Y markets will affect hospitality business. These generations are looking for “experiences” as much as a great product/service and are willing to pay for these special opportunities. • There is a growing trend in gourmet experiences for the “foodie” market. They want to learn techniques but also experience this trend for reasonable prices in restaurants and food service in lodging properties. • Social media will continue to have a significant impact on the hospitality cluster due to consumer’s need to quickly share experiences—both positive and negative. Businesses should be prepared for this engagement with employees who are trained to leverage positive experiences as a marketing advantage and to turn negative experiences into an opportunity to demonstrate excellent customer service. • Restaurant businesses are seeing a trend in consumers searching out locally sourced meats, seafood and produce. This is an opportunity to develop menu items as a new product but it will also support local small businesses which is a positive development for local economies. • There is a growing trend for restaurants to provide menu items that are sensitive to special dietary needs including food allergies and gluten-free requests. • Sports management is increasingly looking at how to use mobile technology to enhance a consumers experience while viewing a sports event. A majority of fans bring a mobile device to a sport experience and use it during that time. Teams are being innovative on how to engage at this level: ordering food to be delivered, updates on bathroom lines and discounts on merchandise.
The performance indicators are your guide to a focused presentation! Apply them to the situation because they are always based on a real life situation. Use industry knowledge that you have researched before competition to supplement what you know about your performance indicators. This helps demonstrate your proficiency! Be natural and comfortable in your role in the situation. Nonverbal communication can be just as important as verbal communication. If you smile and are confident it demonstrates your professionalism. Speak clearly so that the judge can understand what you are sharing with him/her. You have time to talk about your performance indicators within the situation—don’t rush and take the chance a judge didn’t hear you talking about something. At the end of any role play situation, you are always told what the judge is looking for in an outcome—make sure you address this! How are you unique? What are you bringing to this presentation that no other competitor will show this judge? Be memorable in a professional way. Show your ability to be creative—don’t just have a “Plan A”; exceed expectations by having options for your judge to select from if the situation calls for it. Take time to make sure your judge is following your thoughts. You can ask him/her questions to make sure they have understood what you have shared. The judge will ask you prepared questions. If you need a minute to consider the questions before answering, say so in a professional manner. This reflects your respect of his/her position and your desire to share an informed answer.
RESOURCES American Hotel and Lodging Association National Recreation and Park Association International Association for Amusement Parks and Attractions
OVERVIEW
PRESENTATION TIPS
The Marketing cluster reflects a focus in performing tasks that create, communicate, and deliver value to customers and manage customer relationships in ways that benefit the organization and its stakeholders. These responsibilities include developing activities that inform, remind, and/or persuade a target market of ideas, experiences, goods/services, and/or images, tasks that encourage strategic decision-making using marketing knowledge, utilizing qualitative and quantitative research methods to determine information needs, designing data collection processes collecting data, analyzing results and presenting data, using effective product planning, product selection, buying, licensing and inventory control processes, and developing in-depth knowledge about target customers to understand customer needs, business, competitors, and products.
Use industry knowledge that you have researched before competition to supplement what you know about your performance indicators. This helps demonstrate your proficiency! Be natural and comfortable in your role in the situation. Nonverbal communication can be just as important as verbal communication. If you smile and are confident it demonstrates your professionalism. Speak clearly so that the judge can understand what you are sharing with him/her. You have time to talk about your performance indicators within the situation—don’t rush and take the chance a judge didn’t hear you talking about something. At the end of any role play situation, you are always told what the judge is looking for in an outcome—make sure you address this!
INDUSTRY TRENDS • While social media might look like a simple marketing technique, the key is to use it to engage consumers to drive purchases. Social media should focus on creating a personal connection with a brand. • There will continue to be a trend in making marketing campaigns “mobile friendly” as consumers use this technology more than traditional outlets. • Marketers need to ensure that a brand’s content can be seen and used quickly as consumers will be more likely to share their message. • Marketers have access to a tremendous amount of data regarding their products and consumers. The challenge now is to use this data in real time rather than conducting analysis of what has already happened. This allows marketers to make changes to products and marketing quickly and respond to changes in the market. • Brands need to continue to use technology to tell their story to consumers. This is known as content marketing and there has been a significant investment in building this area. • Simple mobile apps will continue to be used by consumers. A marketing campaign should include messages through apps like Instagram, WeChat, Snapchat and WhatsApp.
How are you unique? What are you bringing to this presentation that no other competitor will show this judge? Be memorable in a professional way. Show your ability to be creative—don’t just have a “Plan A”; exceed expectations by having options for your judge to select from if the situation calls for it. Take time to make sure your judge is following your thoughts. You can ask him/her questions to make sure they have understood what you have shared. The judge will ask you prepared questions. If you need a minute to consider the questions before answering, say so in a professional manner. This reflects your respect of his/her position and your desire to share an informed answer.
RESOURCES American Marketing Association Internet Marketing Association International Social Media Association American Association of Advertising Agencies
Sports Marketing Association
1
The performance indicators are your guide to a focused presentation! Apply them to the situation because they are always based on a real life situation.
Business Marketing Association
1
COMPETITION PREPARATION GUIDES
Available April 1, 2015
2015 PRINCIPLES OF BUSINESS EVENT PREPARATION MATERIALS
Available April 1, 2015
2015 TEAM DECISION MAKING EVENT PREPARATION MATERIALS
Available April 1, 2015
2015 INDIVIDUAL SERIES EVENTS PREPARATION MATERIALS
Available ICDC 2015
AN ADVISOR’S GUIDE TO CHAPTER TEAM EVENTS
Give us a call at 703.860.5006 or find us on the web at www.deca.org.
DISCOUNT ATTRACTION TICKET OPTIONS
DECA INTERNATIONAL CAREER DEVELOPMENT CONFERENCE
FINISH LINE DECA DASH 5K FUN RUN/WALK
DECA PARTY
ORANGE COUNTY CONVENTION CENTER NORTH BUILDING
APRIL 25 | 7:00 AM Benefits the Muscular Dystrophy Association and DECA's scholarship fund.
$30
■ DECAREGISTRATION.COM/5KRUN
DISNEY’S ANIMAL KINGDOM®, EPCOT®, MAGIC KINGDOM®, DISNEY’S HOLLYWOOD STUDIOS®
$89
1 day, 1 park (Gate Price: $99)
$180
UNIVERSAL’S ISLANDS OF ADVENTURE®
APRIL 26 | 7:30–11:30 PM
APRIL 27 | 6:00–11:00 PM
This special ticket gives DECA members access to the park during these hours. Many of your favorite attractions will be open, as well as food and retail options. There will be plenty of opportunities for character meet and greets.
This special ticket gives DECA members access to the park during these hours. Many of your favorite attractions will be open, as well as dining and retail options. A DJ will play your favorite songs and there will be opportunities for character meet and greets.
$81
Transportation not included.
WALT DISNEY WORLD® RESORT
DECA PARTY
DISNEY’S HOLLYWOOD STUDIOS
Limited quantity. Includes DECA transportation, which must be used as this is a special event. Ticket valid only during the date and time noted. Non-refundable.
UNIVERSAL STUDIOS® ORLANDO THEME PARKS UNIVERSAL STUDIOS® ORLANDO, ISLANDS OF ADVENTURE®
$95
1 day, park to park (Gate Price: $136)
$135
2 day, park to park (Gate Price: $196)
2 day, park hopper (Gate Price: $237)
TRANSPORTATION OFFER FOR SATURDAY
$81
Limited quantity. Includes DECA transportation, which must be used as this is a special event. Includes $20 voucher for food or gift items. Ticket valid only during the date and time noted. Non-refundable.
SEAWORLD ORLANDO
$80
SeaWorld, 1 day (Gate Price: $95)
WET ‘N WILD
$45
1 day, (Gate Price: $57)
$50
Aquatica, 1 day (Gate Price: $57)
$119
SeaWorld and Aquatica (Gate Price: $135) 1 day at each park. Use within 14 days of each other.
DECA will sell optional transportation wristbands for use on Saturday, April 25 only. The transportation wristbands are good only for one round trip to one location (Disney’s Transportation Center, Universal parks or SeaWorld parks) and will be colorcoded by location. Transportation will start departing the hotels/convention center at 9:00 a.m. and start returning at 5:00 p.m.
$11
Per wristband. Not sold on-site.
ORDER AT WWW.DECA.ORG/ICDC Deadline to pre order tickets is Noon EST on Friday, April 17, 2015.
Ticket pick up hours and locations are on the ICDC agenda and will be included in your confirmation e-mail. DECA Inc. does not recognize or accept any responsibility for tours arranged through travel agents or individuals. DECA’s official tours are promoted and sold only through DECA Inc. All tours are subject to change or cancellation at any time. Pre-orders must be paid in full when tickets are picked up or a credit card or cash payment will be necessary.