SquareDesign booklet

Page 1

location research square-study for Vredenburg Utrecht written by Sybren Stroo


This booklet contains a part of the method I use that supports the end result, which is a new design for the public space on the Vredenburgsquare in Utrecht. In advance to making a design I attempt to find new methods and procedures to design for the public space. I’m elucidating different ways of square design that are focussing on various elements surrounding and defining the public space itself. Farther afield there will be a comparison between different square designs with cross-cuts, maps and plans.


This is a satellite-view of the Vredenburgsquare, which is the canvas of my design project.


This schematic image shows the urban context of the square. There is a small index above where the general activities and functions are listed.

ke nd rag ers tee

retail

Dom tower 110m

zak

Neude square 90m

food & non-food functions on the square actortypes around the square Bakerstreet, MannekePis, Market on vredenburg at shoppingcrowd, cultural tourRegularCafé, FishKiosk, wednesday 10:00 - 17:00 hr, ist, passer-by FlowerKiosk friday10:00 - 18:00 hr, saturday 08:00 - 17:00 hr

g

elements in direct environment: retail and commercial functions Douglas, ThePhoneHouse, iciParisXL, GSM-shop, Dixons, DeRodeWinkel, PerrySport, Esprit, CoolCat, Sacha, Steps, InWear, Peek&Cloppenburg

retail

drie

har ing

stra at

retail

vredenburgplein

major busstation

thstraat

lange elisabe

retail

to be constructed (appartments & retail)

achter clarenbug

to be reconstructed (”Music Palace”)

to be reconstructed (retail)

Central Trainstation 350m


The next few pages contain the urban contexts of different locations that are relevant to the square design process. Each time accompanied with a satellite-view image, a crosssection and a plan, all in the appropriate scale.


Plaza Mayor, Madrid


functions surrounding the square

usually retail with billboards on the faรงades, and a small amount of various lunchrooms

routing over the square

usually retail with billboards on the faรงades, and a small amount of various lunchrooms

program on the square

usually retail with billboards on the faรงades, and a small amount of various lunchrooms

experience using the square

usually retail with billboards on the faรงades, and a small amount of various lunchrooms


Times Square, New York


functions surrounding the square

various functions are possible, because it depends on the function and location of the sqaure itself_

routing over the square

it depends on the function of the elements on the square, but they tend to attract and distract_

program on the square

program on the square are the magnets, likely to be commercial but can also be cultural_

experience using the square

by adding public (art) elements to the square it becomes a reconition point of orientation and gathering_


City Theater square, Rotterdam


functions surrounding the square

similar to emphasis on faรงades but more attention to activity and social interaction on the square_

routing over the square

adding a platform is like zoning the square with a physical border within which the public strolls_

program on the square

elevation helps the area to becomes another plateau on which public mingles with few commerce_

experience using the square

the elevation makes the public to disconnect from the rest of the area and abide on the platform_


City Lounge, St. Gallen


functions surrounding the square

various functions are possible, because it depends on the function and location of the sqaure itself_

routing over the square

making the square more dominant towards the faรงades makes people tend to use it more intensively_

program on the square

the square could be an artproject by itself or there could be various of (non) commercial functions_

experience using the square

usually the square, in this case, is open and free to use how ever one wants to, public tends to stay_


Vredenburgsquare, Utrecht


functions surrounding the square

usually retail with billboards on the faรงades, and a small amount of various lunchrooms_

routing over the square

square is usually empty (except for markets) but public tends to walk along the windows of the shops_

program on the square

generally there is no or few program planned in the design, there are markets on regular basis_

experience using the square

the faรงades are usually occupied by commerce and carry billboards and marketing accesory_


Beneath there is a overall view of the different square circumstances, combined with small elaborations according to the aspects on the left side of the page.

façade square

different square circumstances

emphasis on façades

functions surrounding the square functions surrounding

usually retail with billboards the façades,on the usually retailon with billboards and a small amount of of façades, and a small amount various lunchrooms_ various lunchrooms

the square

routing over the square

routing over the square

program on the square

program on the square

experience using the square example

experience using the square

square is usually empty (except for square is usually empty markets) but public tends to walk for markets) but along(except the windows of the shops public tends to walk along generally there is no or few the windows thedesign, shops_ program planned inofthe there are markets on regular basis generally there is no or the façades are usually occupied few program planned in by commerce and carry billboards the design, there are marand marketing accesory_

kets on regular basis_

the façades are usually occupied by commerce and carry billboards and marketing accesory_

emphasis on square

emphasis on elevation/relegation

various functions are possimilar to emphasis on sible, because depends but more atten- but various functions areitpossible, similarfaçades to emphasis on façades on the functionon and to activity andand social because it depends thelocafunction more tion attention to activity social tion of the sqaure itself_ interaction the square_ and location of the sqaure itself_ interaction on the on square_

making the square more dominant adding a platform is like zoning the making the square more adding a platform is like towards the façades makes people square with a physical border towards the fathepublic square with tend dominant to use it more intensively_ withinzoning which the strolls_ çades makes people tend a physical border within elevation helps the area to the square could be an artproject to use it more intensively_ which the public strolls_ by itself or there could be various becomes another plateau on which of (non)commercial functions_ public mingles with few commerce_ the square could be an elevation helps the area to usually the square, in this case, is the elevation makes the public to artproject by itself or there becomes another plateau open and free to use how ever one disconnect from the rest of the area could be various of (non) on which public mingles wants to, public tends to stay_ and abide on the platform_

commercial functions_

with few commerce_

usually the square, in this case, is open and free to use how ever one wants to, public tends to stay_

the elevation makes the public to disconnect from the rest of the area and abide on the platform_

emphasis on elements on square

various functions are posbecause it depends varioussible, functions are possible, onitthe function andfunction locabecause depends on the tion ofofthe and location thesqaure sqaure itself_ itself_ it depends on the function of the it depends on the function elements on the square, but they the elements on the tend toof attract and distract_ square, but they tend to program on the square are the attract distract_ magnets, likelyand to be commercial but can also be cultural_ program on the square by adding (art) elements are public the magnets, likely to to the square it becomes a reconition be commercial but can point of orientation and gathering_

also be cultural_

by adding public (art) elements to the square it becomes a reconition point of orientation and gathering_


? The questionmark on this square shows the blankness of the plan of Vredenburgsquar so far. In the next part of my research I will use scale modelling to find new ways to design for the square in Utrecht. This search for innovative method and equal design status is born in my research proposal.


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