Shoot!

Photography & Communication Deepa Verma

PGDPD Textile Dept., 2013 Batch

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In gudience of Mr. Shailan Parker & Dr.Tridha Gajjar.

Place : Kankriya Lake, Ahmedabad.

Focal Length - 18mm, ISO - 100, Shutter-Speed - 30�, f-Stop - f/22, White Balance - Cloudy, ISO-400, White Balance - Auto.

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I would like to express my sincere gratitude to all of you who have ever helped me during my course work of Photography & Communication.I especially would like to mention & thank the following persons.

First, of course, to my course faculty Mr. Shailan Parker & Miss. Tridha Gajjar.

I owe a lot to Suresh Bhai & Vaalji bhai for technical help & Aalok Joshi for accompning us and their support during the journey of module.

I owe a lot to all the people of Gujari Bazaar, Ahmedabad & Jami Mazid, Chamanare-Pavagadh Archaeological Park Panchmahal, Gujarat for their cooperation.Last but most important I thank National Institute of Design, Ahmedabad & my department for organising & conducting this course a & also Film & Video Communication Department for providing us with camera & other studio facilities & support.

Photography & Communication

ACKNOWLEDGEMENTS

Place : Kankriya Lake, Ahmedabad.

Focal Length - 48mm, ISO - 100, Shutter-Speed - 1/40�, f-Stop - f/8, White Balance - Cloudy , Metering Mode - Spot.

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1. Introduction.............07 2. Light & Shade............09 3. Shutter Speed.............13 4. Aperature....................15 5. Depth of Field...........17 6. White Balance...........19 7. ISO..................................21 8. Exposure......................23 9. Metering.....................25 10. Potrait.......................42 11.StudioLight Directions.......27 11. Sunday Market..........29 12. Field Trip...................37 13. Reference.................46

Photography & Communication

Table Of Content

Place : Mumbai.

Camera - Canon EOS 1000D, Focal Length - 18mm, ISO - 400 Shutter-Speed - 30� s, f-Stop f/22, White Balance - Auto.

Introduction

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There are three types of camera modes: 1.Automatic Modes - These modes let the camera make all the decisions on how a photo is taken. - Portrait, Macro, Landscape, Sports, Night Mode.

2.Semi-Automatic Modes - The camera is limited to what it can decide based

Introduction

on the mode that is selected. - Aperture Priority Mode (A or AV), Aperture Photography.

Priority Mode (A or AV).

Photography comes from the greek words photo meaning light and 3.Fully Manual Mode - User decide everything. - Manual Mode M. graphos meaning drawing, so it literally means ‘drawing with light’.

Even though Photography belong more to the world of science than art, as it ---------------------------------------------------------------------------------------------involves scientific approach like complex exposure calculations, editing and Camera used : DSLR Nikon D3100 & Canon D1000. printing.But the camera, after all, is only a means of “drawing with light”, the lens details : 18.0-55.0 mm f/3.5-5.6 photographer can control the whole process by choosing how much light hits ---------------------------------------------------------------------------------------------the film and,alter the quality of the light.Photographer can decide how much art or science is going to appear in theri work.

Photography is a medium of expression, a way of conveying ideas, and the camera is its tool.Photography is estableshing our own way of looking at the world, alike painter their brush & art. *Light goes through lens, *Through aperture, *Through shutter speed, *To sensor (ISO), * To digital file.

Place :NID Campus,Ahmedabad.

Focal Length - 55mm, ISO - 100 Shutter-Speed - 1/15�, f-Stop - f/18, White Balance - Auto, Metering mode - Spot.

Light & Shade

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Light & Shade

Shade is color + black : This is best for the representation of shadow.

Tint is color+white :This is best for creating a representation of light.

Light and shade are the contrast between lighter and darker areas.

Photography is drawing with light.By controling the amount of light alike artisians we can give depth,which gives a two dimensional medium the illusion of having three dimensions.Light creates shadow and shadow in return, enhances the appearance of the subject. The interaction of the two is fascinating. Light can make the subject feisty or dull while shadows can make it mysterious or terrifying.

Place : Kabuterkhana Pavilion,

Chamanare,Gujrat.

Focal Length - 55mm, ISO - 100 Shutter-Speed - 1/125 s, f-Stop - f/8, Metering - Spot.

Place : NID Campus, Ahmedabad.

Focal Length - 50mm, ISO -100, Shutter-Speed - 1/25, f-Stop - f/8, Metering - Spot.

Light & Shade 11

Place : NID Campus,Ahmedabad.

Focal Length - 55 , ISO - 100, Shutter-Speed - 1/250, f-Stop - f/5.6, White Balance - Auto, Metering - Pattern.

f-Stop - f/5.3, Shutter-Speed - 1/4000”,

Place :NID Campus, Paldi.

Focal Length - 45 mm, ISO - 100, White Balance - Shade, Metering - Centre Weighted Average.

f-Stop - f/5.3, Shutter-Speed - 1/250”,

f-Stop - f/5.3, Shutter-Speed - 1/30”,

f-Stop Shutter-Sp

f-Stop - f/20, Shutter-Speed - 0.5”,

*Shutter Speed defines how long the shutter stays open. Measured in Seconds, usually fractons of a second. *Primarily used to control motion blur caused by camera shake or object movement. * Controls Ambient Light level.

f-Stop - f/29, Shutter-Speed - 1”,

f-Stop - f/36, Shutter-Speed - 8”,

Shutter Speed

Shutter speed dimensional medium the illusion of having three dimensions.Light creates shadow and shadow in return, enhances the appearance of the subject. The interaction of the two is fascinating. Light can make the subject feisty or dull while shadows can make it mysterious or terrifying.

Shutter speed dimensional medium the illusion of having three dimensions.Light creates shadow and shadow in return, enhances the appearance of the subject. The interaction of the two is fascinating. Light can make the subject feisty or dull while shadows can make it mysterious or terrifying.

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- f/10, peed - 1/8”,

Shutter Speed

f-Stop - f/5.6.

Place : Near NID, Paldi.

Camera - Canon EOS 1000D, Lens - EF-S18-55mm f/3.5-5.6, Focal Length - 55 mm, ISO - 400 Shutter-Speed - 1/20�, White Balance - Auto.

f-Stop - f/9.

f-Stop -

Aperature

f-Stop - f/22.

f-Stop - f/36.

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f/14.

Aperature

Aperture is how wide the lens’ iris opens. The wider it opens the more light gets in. It’s exactly the same thing as the iris of our eye which opens more as the light gets darker Its not the speed its how widely it opens.

Apertures role on controlling amount of light to enter the camera – the lower the f-stop number, the larger the lens opening and the more light you let in while the higher the f-stop number, the narrower the lens opening and thus the less light we let in.

Place :NID Campus, Paldi.

Focal Length - 55 mm,f-Stop - f/5.6, Shutter-Speed - 1/800�, ISO - 100, White Balance - Daylight, Metering - Centre Weighted Average.

Depth Of Field

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Depth of Field

Although the primary function of aperture is simply controlling how much or how little light you want or need to let in through your lens it also plays a vital role in controlling depth of field which is simply, how much of a photograph is in sharp focus relative to the out of focus areas of the image.

The depth of field becomes greater with smaller apertures, and vice versa, that much is true, but things are a little more complicated than that.• Depth of field decreases the shorter the focusing distance, so if you are focusing on a subject that is very close to the lens, you will have less depth of field than if you are focusing on a subject which is far away.

Place : NID Campus,Paldi.

Focal Length - 48 mm, ISO - 100, Shutter Speed - 1/160, f-Stop - f/5.6, Metering - Centre Weighted Average.

White Balance in DSLR refers to how your camera reads and adjusts to the temperature of the light.

Every light source has a different “color” or “temperature” to them.

Our eyes adjust to this fairly well, but digital cameras need a little help, hence the White Balance function.

Light’s color temperature is measured using the Kelvin Scale. Warmer light (more reddish yellow) have a lower number while cooler light (bluish light) has a higher number.

White Balance

By adjusting white balance we can get the colors in the images as accurate as possible to match the environment we were shooting in.

White balance is basically a way to “measure” the temperature of light and to “balance” out the colors of your photography for the desired results.

Ideally, the goal of a conventional photograph is to attain an ideal White Balance where the white color is as close to true, neutral white as possible and all of the colors in your image are “true to life.”

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White Balance

ISO - 1600

ISO - 800

ISO - 400

ISO - 200

ISO - 100 Place : Mumbai.

Camera - Canon EOS 1000D, Focal Length - 55 mm, Shutter-Speed - 0.6 s, f-Stop - f/5.6, White Balance - Auto, Metering - Partial.

ISO - AUTO

Iso

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ISO

ISO = International Standards Organisation.

ISO - A measure of Light Sensitivity.

ISO measures the sensitivity of the image sensor. Number refers to the light sensivity of the capture medium; the higher the number the greater the sensivity * ALSO the higher the number the higher the noise or gain is visible in the image. * HIGH ISO value means the sensor will be MORE sensitive to light, meaning it will take LESS LIGHT to get the right exposure• Similar to Film Speeds in 35mm format ISO is a measure of the sensor’s sensitivity to light. A high ISO reacts to light in less time than a lower ISO.

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Shutter Speed - 1/4 sec *UnderExposure as per Camer

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Shutter Speed - 1.3 sec *Correct Exposure as per Camer

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Shutter Speed - 6 sec *OverExposure as per Camer

Place : Studio, NID Campus, Ahmedabad.

Focal Length - 55mm, ISO - 100, f-Stop - f/5.6, White Balance - Tungsten, Metering - Centre Weighted Average.

E xposure

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Exposure

In photography, exposure is the quantity of light reaching a photographic film, as determined by shutter speed and lens aperture.

In digital photography “film” is substituted with “sensor”. . *Optimum exposure - Correct” exposure may be defined as an exposure that achieves the effect the photographer intended. *Overexposure - A photograph may be described as Overexposed when it has a loss of highlight detail, that is, when important bright parts of an image are “washed out” or effectively all white, known as “blown out highlights” or “clipped whites”. and *Underexposure - A photograph may be described as underexposed when it has a loss of shadow detail, that is, when important dark areas are “muddy” or indistinguishable from black, known as “blocked up shadows” *Even when the exposure is ‘correct’ the problem with all cameras is that they cannot record the entire range of contrast (black to white) that the eye can see. Especially when we take into account that the eye is constantly adjusting to cope with high contrast..So, change in currect exposure can also give better photos.

Place : Auditrium-NID,Paldi.

Camera - Canon EOS 1000D, Focal Length - 18mm, ISO - 400, Shutter-Speed - 1/8� ,f-Stop - f/8 White Balance - Flash.

Shutter Speed- 1/8 sec, f-Stop - f/8, Metering Mode - Partial.

Shutter Speed- 1/2 Metering Mode

The three basic types of metering are matrix (also called evaluative, multizone, segment, honeycomb or electro-selective pattern metering), centerweighted and spot metering (which also has a sibling known as partial metering).

Shutter Speed- 1/2 sec, f-Stop - f/20, Metering Mode - Centre-Weighted.

Metering

2 sec, f-Stop - f/20, e - Evaluative.

Metering is a process which involves the camera taking a light level reading from the scene and selecting the appropriate combination of aperture and shutter speed to set the required exposure value. Various modes are offered to allow the user to select the most suitable one for the specific lighting conditions These can then be changed manually via use of exposure compensation metre if required.

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Metering

LSD: <45ºLeft, f-stop- f/11, with Thermocol in Right Dir.

LSD: <45ºLeft, f-stop- f/11.

LSD: 45ºLeft, f-stop- f/11, < with Mirror in Opp. Dir.

LSD: <45º Right, front. f-stop - f/11

LSD: <45º Right, front. f-stop - f/11, with themrocol in Opp. Dir.

LSD: <75ºLeft, f-stop- f/11.

LSD: 90ºLeft, f-stop- f/8.

LSD: Top-Left, f-stop- f/8.

LSD: Right-Back, f-stop- f/8, with Almunium Sheet in opp Dir.

LSD:Eye-levelRight, front. f-stop - f/11

LSD: Top,f-stop- f/11

LSD: 75ºRight-Front, f-stop- f/11, Thermocol on left.

Place : Studio, NID, Paldi.

Focal Length - 55 mm, ISO - 100 Shutter-Speed - 1/125”,White Balance - Flash.

Light Source : Diffuse Light-Reflector

Studio Lights

LSD: Front-Bottom(far), f-stop- f/16, with Mirror back lift.

LSD: Front-Bottom(far), f-stop- f/16, with Thermocol.

LSD: Right-Bottom. f-stop - f/11 with Thermocol in opp. Dir.

LSD: Bottom ,Down. f-stop - f/11, with Butter Paper in same Dir.

LSD: 75ºLeft, f-stop- f/11.

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LSD: 45ºLeft, f-stop- f/11, with Thermocol in Right Dir.

Studio Photography

A photographic studio is both a workspace and a corporate body. As a workspace it is much like an artist’s studio, but providing space to take, develop, print and duplicate photographs. Photographic training and the display of finished photographs may also be accommodated in a photographic studio. Accordingly, the workspace may possess a darkroom, storage space, a studio proper - where photographs are taken, and a display room, as well as space for other related work.

Shutter-Speed - 1/15â&#x20AC;?, ISO - 100 f-Stop - f/5.3, Metering - Matrix, Focal Length - 55 mm, White Balance - Auto.

Sunday Market

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Shutter-Speed - 1/50”, ISO - 100 f-Stop - f/5.6, Metering - Matrix, Focal Length - 32 mm, White Balance - Auto.

Sunday Market

Gurjari market/Sunday market, Ahmedabad.

Oldest market runs only on Sundays and so its also called as Sunday Market.

Ahmedabad’s oldest Mall for all class. You can find so many useful things from this market eg. antiques, books, electronics parts, furniture, metal utencils etc.

Commerce and Industry is a way of life in Ahmedabad. Among various reasons for the development of commerce and Industry, one main cause is the inborn business mentality of an Amdavadi. In all activities and discussions, Amdavadis have the enthusiasm of earning money above all. They worship the goddess of wealth - Laxmidevi as well as ‘Kuber’, the lord of wealth.

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Sunday Market

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Sunday Market

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Sunday Market

Shutter-Speed - 1/50â&#x20AC;?, ISO - 100 f-Stop - f/5.6, Metering - Spot, Focal Length - 55 mm, White Balance - Daylight.

Field Trip

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Field Trip

Kabutarkhana at Champaner, Gujarat.

Kabutarkhana, a brick like structure with lime plaster built by the side of Vada Talav , is located at Champaner-Pavagadh Archaeological Park, a UNESCO World Heritage Site in the state of Gujarat, India. It one of the 16th Century pre-Mughal Islamic ruins and once served as a sarai.

Fondly called the Kabootarkhana or pigeon roost, this was the summer pavilion of kings of Champaner, in Gujarat. It overlooks a picturesque lake, where water birds skim, glide and dive for prey. Cool breeze blow through the pillars on summer mid-morns. The path which once bridged the nearby lake with the pavilion has now gone under the state highway. The burnt, yellowed grasses smell of dry heat.

It is one of 36 sites across six sq. km, protected by the Archaeological Survey of India (ASI). The others include vestiges, fortifications, palaces, residences, a cenotaph, step wells, agricultural structures, even water facilities from the 8-14th Centuries.

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Field Trip

Shutter-Speed - 1/50â&#x20AC;?, ISO - 100 f-Stop - f/10, Metering - Spot, Focal Length - 18mm, White Balance - Daylight.

Field Trip

Jama Masjid in Champaner, Gujarat state, western India, is part of the Champaner-Pavagadh Archaeological Park, a UNESCO World Heritage Site, and is among the 114 monuments there which are listed by the Baroda Heritage Trust.

Jami Masjid was built in the year 1508-9 AD by Sultan Mehmud Begda (1458-1511 AD). It is one of the finest mosques and a huge structure with its walls enclosing an area of 72 meters by 60 meters. Two 33 meter high minarets adorn the central entrance to the prayer hall.

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Shutter-Speed - 1/250”, ISO - 100 f-Stop - f/5.6, Metering - Spot, Focal Length - 18mm, White Balance - Daylight.

Field Trip

Rainwater harvesting helical step well in Champaner

This 16th century well has a 1.2m-wide staircase that spirals down along the wall of the well shaft, making it quite unusual in design among stepwells of the region.

One of the innovative features of the two historic monuments centres was the development of methods for harvesting rainwater, in the form of tanks or ponds in the Pavagadh hills (called the “hill of hundred pools”) and innumerable wells in the city of Champaran, which was nicknamed “city of thousand wells”.

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Field Trip

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Field Trip

Place : Mumbai.

Camera - Canon EOS 1000D, Focal Length - 55mm, ISO - 1600 Shutter-Speed - 1/3200â&#x20AC;? f-Stop - f/5.6, Metering - Partial , White Balance - Auto.

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