THE CONCRETE BOX e s p a c e d e g r e e f
POP-UP STORE Rue au Beurre 28 Boterstraat 1000 Brussels
What is the POP UP store all about? It's about linking your brand to the name to one of Belgium's first jewellery and watch stores
Why would you participate? It gives you the opportunity to invite De Greef clients in a coccoon, an immersion into the world of your brand, an experience. It is your window to locals and tourists.
Where is it? Next to the De Greef store, which has used this location since 1848 and is at the Grand Place, which Victor Hugo referred to as 'the most beautiful square in the world"
When is it? The location being an industrial, loft-like “concrete box� which has to be adapted to your brand (in a very short period of time)the dates of the exhibition can be discussed, we do feel that a "shorter" exhibition can have more impact. The space will be available from:
15/10/2015-30/11/2015 15/1/2016-30/4/2016
What about security? Since it is a POP-UP store we have to be careful of the values exhibited. At night everything will be stored in the safety deposit boxes in the De Greef store. For special events extra security personel will be necessary if more values are shown.
Shall it look like a brand store? We would prefer it not to, the idea is an exposition Working around a theme could be more spectacular than a copy of a brandstore. We will use our connections to give you and us extra visibility. Working around aviation can be something thrilling for a "Pilot" watch collection, where you could go "underwater" for a diver's watch. Or just use the space with some very nice pictures and keep it simple Nothing is impossible so if you want to go classic it can be chandeliers and paintings.
What about the budget? The whole idea is to work together…that is sharing the expenses to achieve our goal: to give your brand an identity and to increase the sales. Your part of the monthly expenses is € 3.500 and it is up to you to choose the length of the store.
What is included? A completely “Concrete Box", a space that is finished and ready to be personalized. It includes professional lighting, concrete walls, a fully finished ceiling with antique wooden beams ceiling, a concrete floor and a sound installation. A backlit frame covers a full wall in the store and can be adapted to your brand.
What about personalizing ? To adapt the “Concrete Box” to your brand there are different options: 1.You can use the space and let your Visual Merchandising team do the rest. 2.You give us instructions and we will do the work for you. We can adapt the store to your brand identity for € 1.500. This includes printing of huge backlit wall with your photo and large photoframes, adapted to your brand. We are talking about a complete store without display vitrines, as most brands carry their own specific displays. Of course there is the possibility do add extras such as movies, projections and 3D props to enliven the "Experience".
Who to invite ? We take care of inviting our clients. For further events we propose sharing the costs of printing and catering (50/50).
We intend to open the POP-UP store the first sunday of the month .
THE CONCRETE BOX e s p a c e d e g r e e f