Design Factory
Expression of Interest — Creation of visual identity — Year of Irish Design 2015
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About Design Factory Highly regarded locally and internationally, Design Factory is an independent design consultancy specialising in visual identity and communications design. They work for a broad range of clients that include national, cultural and educational institutions, government departments, state sponsored bodies, transport, utilities, technology, healthcare, telecoms, retail and financial services. Creative Directors Conor Clarke and Stephen Kavanagh run a busy and diverse studio with their talented team of designers, brand strategists, creative thinkers, web and social media experts, print production specialists and finance administrators. As well as client work, Design Factory is actively involved in education and design advocacy, regularly running workshops and presentations with international designers. Members of the team are active in Ireland’s professional design associations and involved in running design events, awards and exhibitions of professional work. The work of the studio has been featured in many international publications including Who’s Who in Graphic Design, Graphis, Novum Gebrauchsgrafik, The New York Art Directors Club Annual, European Business Design, Worldwide Identity: Inspired Design from 40 Countries and Around Europe Logos. Design Factory is a regular winner at the IDI and ICAD annual awards. The monograph Design Factory on the Edge of Europe, celebrating 25 years of graphic design practice, was published by BIS Publishers Amsterdam in 2009. Their latest book thirty(ish), celebrating 30 years in business, was launched at Smock Alley Theatre in April 2014.
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Approach Meeting the Brief The Visual Identity must place Ireland as a significant player on the international design stage. It must reflect what makes Irish design and Irish designers unique in the world and act as a catalyst for building long-lasting international partnerships which will contribute to solving the issues facing today’s world through design. Expressions of the Visual Identity — communications, website, literature, travelling exhibitions — must foster a multi-disciplinary approach, focusing on collaboration across sectors as well as connecting cultural and economic interests. Relevance and importance The Year of Irish Design 2015 aims to strengthen the international position of the most prominent sectors of Ireland’s creative industries – design, craft, fashion, product and architecture – to actively engage audiences to explore how design can help people live in a more sustainable way. The overall objective of YOID 2015 is to sustain and grow employment opportunities, sales and export potential for the Irish design sector, by encouraging investment in design as a key component of competitiveness and innovation and by showcasing Irish design nationally and in international design capitals during 2015. Legacy impacts The Year of Irish Design 2015 will create platforms for collaboration, build reputations, establish networks, address the needs of designers, stimulate commercial opportunities and establish international partnerships. This will facilitate a continuing internationalisation programme for Ireland’s creative sector.
DESIGN fACTORY
National Gallery of Ireland The Sketchbooks of Jack B. Yeats — The National Gallery — Identity Exhibition App — Cultural
The Sketchbooks of Jack B. Yeats brings together, for the first time, a significant selection of Jack B. Yeats’ personal sketchbooks, a collection of over 200 created during his lifetime. We created the identity all printed promotional material for the exhibition. The exhibition design captures the informal nature of sketchbooks, using lowercase, sansserif typography.
01 Poster English & Irish
03 Interactive Kiosk — 04 Exhibition Display
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02 Digital App
05 Exhibition Identity The logomark which was inspired by a detail from one of Yeats’ sketches.
DESIGN fACTORY
06 Interactive Digital Application
07 Exhibition Signage English & Irish — 08 Exhibition Catalogue
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09 Interactive Digital Application We created an interactive digital application— displayed on touchscreen tablets—which enables exhibition visitors to virtually flick through pages of Yeats’ sketchbooks, a unique feature of this exhibition in the National Gallery. The application was developed in collaboration with Communicraft.
DESIGN fACTORY
O’Hagan Design — O’HAGAN — Identity — Retail
Design Factory created a new signature mark for O’HAGAN, retailers of contemporary furniture and office/workplace systems. The symbol allows the apostrophe to cut into the upper case O, creating a unique mark. The company operates as O’HAGAN DESIGN in Dublin and O’HAGAN LONDON in the UK. 01 Packaging
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02 Digital Application
04 Logomark
03 Signage
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05 Signage Illuminated Sign
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06 Signage
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NCAD Identity & Typeface — National College of Art & Design — Identity Type Design — Educational
In his role as Acting Head of Visual Communication at NCAD, Design Factory Director Conor Clarke developed the strategy and creative concept for the new NCAD identity, based on a typographic approach rooted in the history and fabric of the NCAD campus. Through his research he located the original hand-made stencils used by the John Power & Son Distillery, former occupiers of the NCAD site, for marking the whiskey barrels in the cooperage. These became the source and inspiration for the new typeface design. Leading the creative team of typographer Bobby Tannam and designer Jamie Murphy, Conor brought the identity to life through signage and print applications for the recent NCAD graduate exhibitions.
01 Logotype
tutors, mentors, designers in residence 2014
david bramley, cian corcoran, emma creighton, konrad dechant, simon dennehy, ré dubhthaigh, ahmed fakhry, philip hamilton, marcus hanratty, john higgins, mark kelly, luan lawler, jonathan legge, caoimhe macmahon, fiona mcandrew, alex milton, gerald nolan, enda o’dowd, nick russell, sam russell, marcel twohig, derek vallence, ian walton.
design: industrial design
02 Bill NCAD Typeface
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DESIGN fACTORY
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INSPIRED BY original handmade stencils used by the John Power & Son Distillery The font was named after the late Bill Bolger, former Head of Visual Communication at NCAD, who had the foresight to save the original stencils and put them away for a purpose he knew they would have one day.
DESIGN fACTORY
Jameson Dublin International Film Festival — Jameson Dublin International Film Festival — Identity Promotional Website — Cultural
Design Factory created the identity and promotional design for the 2014 Jameson Dublin International Film Festival. This included the programme, posters, ticketing, VIP badges, T-shirts, Irish Times insert, press advertisements, audience voting cards and art direction of the website. Jameson Dublin International Film Festival Cinema Ad is a Cashmere Media Production.
JAMESON DUBLIN INTERNATIONAL FILM FESTIVAL
13-23rd February 2014
01 Logomark
Book Online jdiff.com
02 JDIFF Cinema Advert www.vimeo.com/85465061
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DESIGN fACTORY
RKD Architects — RKD Architects — Identity Website Promotional — Architecture
Visual Identity for RKD Architects, a leading architectural and interior design firm specialising in the commercial, industrial, educational and healthcare sectors. www.rkd.ie
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DESIGN fACTORY
The Dubline Dublin Discovery Trail — Fáilte Ireland — Identity Website Promotional — Cultural
The Dubline is a unique cultural and heritage walking trail running across the city from College Green to Kilmainham. We created an online report and framework plan, outlining the proposed scheme and communicating the information in an innovative and dynamic format. http://dubline.failteireland.ie/
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DESIGN fACTORY
Meisterwerk — Meisiterwerk — Identity — Architecture
Design Factory were comissioned to design the new word-mark and monogram for Meisterwerk, an innovative company that offers Irish architectural design using environmentally-conscious German building techniques and craftmanship.The word-mark features unique custom-drawn lettering while the monogram signature makes reference to traditional stamps of quality.
01 Stationery
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The Architecture Centre — The Architecture Centre — Identity
Design Factory created the identity for The Architecture Centre, a gallery and bookshop on the premises of the RIAI. The capital A of the logo surmounted by a bar and reversed out of a black circle, recalls both architectural and typographic history, bringing the idea of a masons mark together with that early form of branding, the printer’s mark.
DESIGN fACTORY
Royal Institute of the Architects of Ireland — RIAI — Identity Signage — Architecture
Visual identity for the Royal Institute of the Architects of Ireland (RIAI), the Regulatory and Support body for Architects in Ireland. Support services are also provided for Architectural Technologists. The RIAI engages with government, the professions, industry, clients and the public to promote the value of quality and design in architecture: to deliver attractive and sustainable built environments; to enrich our distinctive culture and heritage; to contribute to the competitiveness of our economy; and to improve quality of life for the people of Ireland, today and for generations to come.
01 S tationery
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DESIGN fACTORY
Modelworks Media — Modelworks Media — Identity — Architectural Presentation
To broaden Modelworks client base and business opportunities. To signal strategic change within Modelworks to servicing a broader global market with high-end professional production and multimedia solutions to clients in architecture and the built environment.
The design was a response to the outcomes of brand design and user centred design workshops carried out with the client. We specifically avoided the style of traditional architects websites, seeking to create a unique look and feel.
To create a vibrant, diverse and responsive multimedia experience for the viewer. To emphasize global activity. To project innovation and technical knowledge along with traditional model making skills and craft. To communicate the vibrant atmosphere of this leading creative studio.
www.modelworksmedia.com
01 Logomark
Winner of Best Website IDI Awards 2012
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DESIGN fACTORY
MCA Architects — MCA Architects — Identity Website — Architecture
Identity and website for MCA Architects. Michael Collins Associates is an architectural practice providing a full range of architectural, interior design, master planning and project management services. The practice was established in 1988. MCA is involved in a wide range of projects, principally in the area of urban renewal, commercial, residential, educational, healthcare, leisure and buildings for the bloodstock industry.
01 Stationery
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Irish Museum of Modern Art — IMMA — Identity Wayfinding Promotional — Cultural
Original identity for IMMA, home to the National Collection of modern and contemporary art, with over 3,500 artworks by Irish and International artists. The Collection is firmly rooted in the present and important new works are added to the Collection each year. Our collection of modern art is regularly enhanced by purchase, commission, donation or loan with a particular emphasis on work from the 1940s onwards.
THE IRISH MUSEUM OF MODERN A RT
01 Event Graphics
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DESIGN fACTORY
Out of the Dark Room The David Kronn Collection — IMMA — Exhibition Guide, Catalogue & Poster — Cultural
This exhibition is drawn from a collection of more than 450 photographs brought together by the Irish born American collector David Kronn. The collection ranges in content from 19th century Daguerreotypes to the 20th century photography of Edward Weston and August Sander and works from award-winning contemporary photographers, such as the husband and wife team of Nicolai Howalt and Trine Sondergaard, and the Japanese photographer Asako Narahashi. It is particularly strong in its representation of Harry Callahan, Kenneth Josephson, Irving Penn and Brett Weston.
01 Exhibition Poster
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02 Exhibition Catalogue
DESIGN fACTORY
Selected Works
01 Modular identity for O’Driscoll collective — architecture, contemporary art and furniture design.
02 Self promotional piece for Design Factory
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03 A range of posters promoting design and cultural events
DESIGN fACTORY
01 Advertising campaign for the Netherlands Embassy promoting the powerful connection between creativity and business.
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02 Identity Identity for leading Dublin-based post production company.
piranha bar
DESIGN fACTORY
Team Conor Clarke, Creative Director is a first class honours graduate and holds a Masters in Visual Communication from NCAD, Dublin. He worked at BRS Design Partnership in Amsterdam before founding Design Factory in 1983 with Stephen Kavanagh. He has served as a committee member of the IDI (Institute of Designers in Ireland) and at ICAD (Institute of Creative Advertising and Design). He has been a regular award winner at IDI and ICAD with his work featured in international publications such as Who’s Who in Graphic Design, Graphis, Novum Gebrauchsgrafik, the New York Art Directors Club Annual and European Business Design Vol. 1. Conor also currently holds the position of Acting Head of Visual Communication at the National College of Art & Design. His book Oranje & Green: Holland - Ireland Design Connections 1951-2002 was published by BIS Publishers Amsterdam in 2002. The monograph Design Factory: On the Edge of Europe was published by BIS Publishers in 2009. His new book thirty(ish), celebrating Design Factory’s 30 years in business, was launched at Smock Alley Theatre in April 2014.
Stephen Kavanagh, Managing Director is an honours graduate of NCAD, Dublin, and a founding director of Design Factory. He has served as a committee member of the GDBA (Graphic Design Business Association) and is a member of the IDI (Institute of Designers in Ireland). Stephen received the prestigious Donside Papers (UK) Award for the Best Overall Entry from Ireland for his ESB Annual Reports for two consecutive years. He is an external assessor to the Dublin Institute of Technology. His work has been published in respected international design journals such as ‘Worldwide Identity: Inspired Design from 40 Countries’, ‘Around Europe Logos’, ‘Creative Review’, ‘Graphis’ and ‘Who’s Who in Graphic Design’. Kevin Boyle, Designer is an honours graduate of NCAD Dublin and has a Postgraduate Diploma in Design and Media Technology from the London College of Printing. Kevin has been with Design Factory since September 2004 and has been centrally involved with a number of high profile projects including graphic design services for the OECD Paris, Bruce Shaw, Cove Energy and San Leon Energy. He has also worked on projects for the RIAI and the Road Safety Authority.
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Sinead Doyle, Designer has a First Class Honours Degree from the National College of Art and Design where she studied Visual Communication. Before joining Design Factory in 2005, she worked in a number of design studios, both in Ireland and Australia, planning and overseeing a diverse range of branding and design projects for local and international clients. At Design Factory she completed the identity design and roll-out for Chartered Accountants Ireland, ‘Fresh - The Good Food Market’ and the brand refresh for Donnybrook Fair.
Deirdre Breen, Designer is a multidisciplinary designer with experience in a varied range of branding projects, art direction, corporate and commercial literature, exhibition graphics, UX & UI for digital projects and web design. Deirdre is an honours graduate from Limerick School of Art & Design with a BA in Visual Communications. She moved to London in 2009 where she worked for a diverse range of corporate and commercial clients. Previous clients include Addison Lee, West One Cars, Cassius Management & Model Advice. Deirdre’s role is to design and manage projects from conception to completion. Inspired by designs built on ideas and unique solutions, Deirdre believes good design involves analysis, problem solving, value identification and creation, all the whilst exploring new territories.
Kieran Carew, Designer is a DIT graduate where he received an Honours Degree in Visual Communication. He also has a Diploma from the Irish School of Animation in Ballyfermot. Kieran created the DVD packaging and promotional graphics for the ‘Green is the Colour’ football documentary for RTE. He is co-founder of Irish football website Póg Mo Goal. Since joining Design Factory in 2013 he has worked on the graphic design for the Jameson Dublin International Film Festival which included screen graphics, banners, posters and the festival programme. He recently completed the Heritage Apples of Ireland book as well as designed and built the fully responsive WK Nowlan Property website. Laura Kavanagh, Administrator has an Honours Bachelor Degree from Dublin City University in Communication Studies where she specialised in photography and design. Before joining Design Factory, Laura worked as a production and accounts assistant in a number of media environments. These included independent television programmes, production work in New York and several years with Riverdance and Long Lane Productions where she worked directly with dancers, actors and producers.
DESIGN fACTORY
Indicative timeline and fees per stage Stage 1: Initial concept design proposals Presentation Monday 7 July Fee: €3000 Stage 2: Design development and application to key items Presentation Thursday 17 July - Key items to include master logo, email signature, stationery (printed and electronic templates), business cards, folder, etc Fee: €4000 Stage 3: Final artwork for key applications complete and ready for use Presentation Monday 28 July Fee: €3000 Stage 4: Brand guidelines finalised and submitted Presentation Monday 28 July Fee: €2000
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www.designfactory.ie