Building on the extraordinary.
Information Memorandum
Sotheby’s: a global brand.
Originally British and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world the opportunity sellnow orBritish acquire the rarest, exceptional treasures. With over is 90business Sotheby’s offices 800 Sotheby’s Inter Originally British Originally and headquartered now headquartered in most New City, in most New Sotheby’s York City, is aSotheby’s pioneering aWith pioneering business offersand the that world’s offers most the800 world disce thetoopportunity toand sell or acquire theYork rarest, exceptional treasures. overthat 90 Sotheby’s offices and So
offices, the brand issell widely considered one of theexceptional most truly global in the world and is world able prov the opportunity the toopportunity or brand acquire to is sell the orrarest, acquire most rarest, most treasures. exceptional With treasures. over 90 networks Sotheby’s With 90 offices Sotheby’s and 800 offices Sotheby’s andto 800 Intern So offices, the widely considered oneinterconnected, of the most interconnected, truly over global networks in the and is white-glove The Sotheby’s brands form an unwavering alliance, jointly committed as one of the most storied names offices, the service. brand offices, is widely the brand considered is widely one considered of the most one interconnected, of the most interconnected, truly global networks truly global in the networks world and in the is able world to and provid is white-glove service. The Sotheby’s brands form an unwavering alliance, jointly committed as one of the most sto
white-glove service. white-glove The Sotheby’s service. The brands Sotheby’s form an brands unwavering form analliance, unwavering jointly alliance, committed jointlyascommitted one of theas most onestoried of the most names sto in
THE HISTORY The History.
SOTHEBY’S BRANDS BRANDS SOTHEBY’S SOTHEBY’S SOTHEBY’S BRANDS BRANDS SOTHEBY’S BRAND
Originally British and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world’s most discerning clientele the opportunity to sell or acquire the rarest, most exceptional treasures. With over 90 Sotheby’s offices and 800 Sotheby’s International Realty offices, the brand is widely considered one of the most interconnected, truly global networks in the world and is able to provide unmatched, white-glove service. The Sotheby’s brands form an unwavering alliance, jointly committed as one of the most storied names in business.
HE HISTORY
SOTHEBY’S SOTHEBY’S Originally British and now headquartered in SOTHEBY’S AUCTION HOUSESOTHEBY’S SOTHEBY’SREALTY INTERNATIONAL REALTY SOTHEBY’S AUCTION HOUSE INTERNATIONAL REALTY AUCTION HOUSE INTERNATIONAL SOTHEBY’S AUCTION SOTHEBY’S HOUSE AUCTION HOUSESOTHEBY’S INTERNATIONAL SOTHEBY’S INTERNATIONAL REALTY REALTY New York City, Sotheby’s is a pioneering business SOTHEBY’S BRANDS ginally British and now headquartered in New York City, Sotheby’s is a pioneering business that offers the world’s most discerning clientele that offers the world’s most discerning clientele opportunity to sell or acquire the rarest, most exceptional treasures. With over 90 Sotheby’s offices and 800 Sotheby’s International Realty theisopportunity toone sellofor the rarest, ces, the brand widely considered theacquire most interconnected, truly global networks in the world and is able to provide unmatched, te-glove service. Sotheby’s brands form an unwavering alliance, jointly committed as one of the most storied names in business. mostThe exceptional treasures.
With over 90 Sotheby’s offices and 950 Sotheby’s International Realty offices, the brand is widely SOTHEBY’SOF INSTITUTE OF ART SOTHEBY’S INSTITUTE ART considered one of the most interconnected, truly SOTHEBY’S SOTHEBY’S INSTITUTE SOTHEBY’SOF INSTITUTE ART OF ART INSTITUTE OF ART SOTHEBY’S global networks in the world and is able to BRANDS provide SOTHEBY’S INTERNATIONAL REALTY SOTHEBY’S AUCTION HOUSE unmatched, white-glove service. The Sotheby’s brands form an unwavering alliance, jointly committed as one of the most storied names in business.
SOTHEBY’S AUCTION HOUSE
SOTHEBY’S INSTITUTE OF ART
SOTHEBY’S INSTITUTE OF ART SOTHEBY’S INTERNATIONAL REALTY
SOTHEBY’S WINE
SOTHEBY’S WINE SOTHEBY’S WINE SOTHEBY’S SOTHEBY’S WINE SOTHEBY’S WINE
WINE
SOTHEBY’S SOTHE DIAMO SOTHEBY’S DIAMO SOTHE
RM SOTHEBY’S RM SOTHEBY’S (CLASSIC C RM SOTHEBY’S RM (CLASSIC SOTHEBY’S CA
SOTHEBY’S DIAMONDS
SOTHEBY’S
RM SOTHEBY’S
SOTHEBY’S WINE (CLASSIC CAR AUCTIONS) SOTHEBY’S DIAMONDS RM SOTHEBY’S DIAMONDS CLASSIC CAR AUCTIONS
RM SOTHEBY’S (CLASSIC CAR AUCTIONS)
1958 Ferrari 250 GT California LWB Spyder, sold for US$8,800,000 at RM Sotheby’s Auction 1958 Ferrari 250 GT California LWB Spyder, sold for US$8,800,000 at RM Sotheby’s Auction 1958 Ferrari 250 1958 GT Ferrari California 250LWB GT California Spyder, sold LWB forSpyder, US$8,800,000 sold foratUS$8,800,000 RM Sotheby’s atAuction RM Sotheby’s Auction
– 7 – – 7 –
– 7 – – 7 –
1958 Ferrari 250 GT California LWB Spyder, sold for US$8,800,000 at RM Sotheby’s Auction
– 7 –
1958 Ferrari 250 GT California LWB Spyder, sold for US$8,800,000 at RM Sotheby’s Auction
– 7 –
Information Memorandum
A natural progression from priceless treasures to prestigious property.
Four decades ago, in 1976 an exceptional real estate company is launched and created from the same passion that guides the internationally famous Auction House. Today we are a commanding presence in the representation of the world’s rarest and most highly-sought properties. The collaboration between realty and auction utilises a unique combination of exclusive marketing efforts that provide targeted exposure to a coveted and highly influential audience. In the global market we serve, this distinguishes our brand in a meaningful manner.
Leveraging the brand.
The name Sotheby’s has a reputation that precedes it. It is logical to expect that a company that deals exclusively with objects d’art as varied as rarest-ofthe-rare automobiles, artwork (both contemporary and old masters), jewellery, watches and wine, should make the transition to premium property, projects and developments. After all we are simply servicing the same clients.
Information Memorandum
Inviting. Discreet. Savvy. Refined.
Sotheby’s International Realty.
950 offices 22,000 associates
69 countries
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world.
A true global network.
Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction referrals, these opportunities are managed with extreme care to ensure impeccable, white-glove service.
Information Memorandum
Global networking.
Sotheby’s International Realty’s 22,000 real estate associates represent one of the few, truly interconnected networks in the real estate industry. Associates are constantly interacting and meeting new peers through numerous events hosted by our corporate network and the Sotheby’s Auction House. Should a Queensland Sotheby’s International Realty associate have a client looking for a residence in New Zealand, USA or Hong Kong, it is highly likely the relationships with professionals in these markets have already been forged.
GLOBAL NETWORKING EVENT (GNE) Sotheby’s International Realty’s GNE is an international gathering for all network associates. Every 18 months, over 3,000 of the brand’s real estate agents join for an immersive, three-day conference featuring diverse events and seminars. The GNE is one of SIR associates’ top options for extraordinary networking, listing exposure and collective business building.
LEADERSHIP FORUM Specifically designed for business owners, managers and key leaders, it is the perfect opportunity to create long lasting relationships with influential industry professionals in the world’s most relevant luxury real estate markets. The annual conference has proven to be extremely valuable as not only a brainstorming hub, but a consistent source of leadership strategies and business innovation.
BRAND INTRODUCTION All Sotheby’s International Realty office owners and key leaders are invited to attend a brand introduction in the SIR headquarters in New Jersey, followed by a trip to the New York Sotheby’s Auction House. This introduction helps ensure that the brand is used properly and consistently throughout the network and that every office leader is equipped to maximise the brand’s offerings.
AUCTION EVENTS As associates of an extraordinary brand with a rich history, one of the most unique advantages we possess is our relationship with the Sotheby’s Auction House, a venerable name in the world of exclusive items. The auction house hosts many events every year, where Sotheby’s International Realty associates are able to meet colleagues and forge connections with auction house clientele.
Information Memorandum
Unsurpassed marketing initiatives.
Our media plan is expected to deliver over one billion impressions due to our robust partnerships with powerhouses such as The New York Times, The Wall Street Journal, Financial Times, Daily Telegraph and Architectural Digest. To round out our plan, create global connections and increase our exposure, we have hand-picked partners to help drive brand awareness and intelligently showcase the listings represented by our network to a broad audience of potential home buyers who value the unique.
OUR LISTINGS CAN BE FOUND IN
135
OVER
SOTHEBY’S INTERNATIONAL REALTY AFFILIATE WEBSITES WORLDWIDE
Reaching our affiliates on a regular basis. CASCADING PLATFORM Your property may be found on our network of locally focused and globally aware Sotheby’s International Realty members’ websites. Each site tells our story through the eyes of the local real estate professional, combining local expertise with global reach. eGALLERY The Sotheby’s International Realty eGallery is a realtime property slide show designed to provide worldwide reach to a property. eGallery is displayed on screens in Sotheby’s International Realty and Sotheby’s auction house locations around the world.
Information Memorandum
Powerful media partnerships: Offering local, national and global exposure.
Our brands proprietary magazines reach a coveted, global readership throughout the year.
ROG JEW ER COH E A S P S A S FA R N OSS PAGE IB L E 9 OP IN IO N |
THE B E ST IP H O N E LOA APPS T 6s D FO O R iO PAGE S9 BU SI NE SS
BACK
|
In pu Xi we rges, O schoo nt from d ver 700 ie in l b o y to sur stamp hajj vivor near ede First ta Mecc for C ste of pol hines a in e le itics BE IJI
NG
Cultu ra
ad l Rev er came olution
BY CH AND RIS BUCK DIDI LEY KIRS TEN Whe TATL n th
Re
Pope issue s call FR ID
e pa
OW
BE IR
UT, LE BA
NO N
Accid that S ent renew s ensureaudi Arab fears safety ia can’t for pil BY BE grims AND N HUBB ARD MON
AY,
SE PT
EM B
ER 25 , 20 15
to
volu nd softly tion er emonium up sical spoken 13 ted, he of the Cu ltu A BO adrif Chinese -year-old was a sli ral In SHNA t po wh Q Guar in a city to etry. Tw o loved ght, nu the dead ds comba , Xi Jin rn apart o years clas- m al pilgrimliest trage dy ore tive st ping ha by warr later, than age to M to befa His d ha ing reet Th official father, a survivor rdened Red ho ursday 700 peop ecca in ll the anin in se de le liest to a earli who had nior Co . site on a stampe were ki cades, the er mmun been de on M beaten , was near lled on purg e of ist Pa ques uslim se rty calen the holie Islam’s tions family . Studen ized an ed a few m da st ab ye t one ’s home, militants d repeat ars la anagemen out the r, raisi days of of hi ng an fo rg Sa ed ra t rc es ud ns ly s of in Para t i siste g them acked ew de The deregular hu one of authoriti his to fle the re d before rs died in es’ the man aths th e, mothevolution ana crowd the may and se e first da occurr migratio world’s as y of Ei ed ar ound ns. on th r, the futu d denoun an enemhem. M ction in d al M e for de edge of bere presidenced by hi y of ed ecca, as ina, abou -Adha, at 9 a.m. on s ow lin an t six in t on th millions miles intere city Visit quent ch g thrown of China wa n of M Th ild in ea fo in us e re s Mr. Xi g the to est ac crush ap r the pilg lims desc st of Unite n of the pa a prison rimag as a po , 62, has endd Stat rty eli when cident du peared to so e, te. ring bing lished sta ught to es this 1,426 be th or hajj. in we pr wi th or at th Amer tesman, esent hi ek, al a tunnel pilgrims e hajj sine deadlite at di m Hous nding a ican capi ease ho self a so occurr linking M ed in a ce 1990, ta st bn sta e first in his ho te dinn lists in Se ob- cr large consed less th ecca and ampede imm er an no at as M tru r, set at th tle two we ina. hed ersio ction stree eW It for in M n ts most of the Ch in politics Friday. Ye hite ju ecca, killi to the crane toppeks after Gr ng ring when tumultuou inese ca came on t his 394 ot at least and Mos led and pi 111 pe qu bombaMao Zedo s era of Co tal durin the ju Thursday hers. ople e in g ng ex re ’s m rd and in horte munist the te d at lea stampe ‘‘I al the he woul ways ha adquarte d student rule, ha nsify fear st 863 pe de, which rs dn’t op d s s ve al that le, is put up a stubbo ’’ of orde ‘‘to Xi re Saud likely so insafety the tra ca i to in of the lled in with bein rn streak r. infra nsporta Arabia m an expe few times interviewg bullied and ki asses wh structur tion an does not ,’’ rienc d e o ngdo riled e as he has sp in 2000 Mr. m fo descend to hand public a le an for ev the radica teenager oken abou, one ist In a stat r the pilg rim nually on the em er ls, t hi er in the Mr. Xiything th and they Beijing s mig , Khalid ent, the Saage. . ‘‘I al-F ht ud bl has of at went year ment have be alih, said i health s he wron amed me te n en sp di durin g.’’ the guof some pi ‘‘cause the stam min- Po g th ent exile scussed d XI , PA e latte th pe Fr d by th idelines lgrims wh by the m pede ancis GE 5 r pa to a rura e seven e re an ov o addr rt of l essed But th sponsib d instru didn’t follo ethe Cuvillage a joint ctions le au e hi w ba ltura meeti issue l co rrass th gh death thorities W AS ng of d .’’ e Sa toll HI NG nsid Cong TO N ress world ers itself udi gove is likely to on Th rn ursd the m and take the leade ment, whemay. He r of th s ill ich gr defen io ea holy ns of e ded im cit pilgrimt pride in Muslim brea migr year. ies of k ho ation s M st para out of its , push arch One of th ecca an who visit ing lysis ed for d e is tit M th to fin cycle of po th edina e envir mosqu ‘‘custo les of e ‘‘o al onme th hatre pen woun ly use its larizatio ntal leg duty es,’’ re dian of e Saudi each n an d, fe po ds m islati BY PE grim to protec rring to the two onTakinggreed, po ’’ of a pl wer to he d on an TER In pa s. ve t the an d ma holy al his rty a pied BAKE rticu de a and po et torn pe sites tio The by th rostrum Pope R AN plea and rsonal issue llutio by sh n that ge lar, Fran e to ab ne D Fr porte Saudi civ bi JI ve an sh the pi cis be d olish n. M YA billion Z are nera cis, largely a vigoro op of Ro r before the de RDLE lthat d the deat il defense money of the wo tes a di seeched Rom the spiri oc us m at Co Y e, cu tw di fa ca hs ng an sp a na th - of vo powe o ll rld re dr on Tw rectorat open Cath tual leade rful de red by lib to action e pontiff est na ss and hum ive its de ’s wealt roportion - POPE ed in medical e reitter olics r of 1.2 tiq an by on More h fe cis er ue tio ce , ity an M iss ns ex to no ate He TO ADDR al nter ch ions n in d in Xi Jin at th endo of the ex e of imm s, includi ues ou ‘‘Politics . t let histor tension th allenged is ex ESS were than 4,0 a to tre s had said ping e rs GE ce ig is, ng ex r at em y e be 00 se ra ss sp this we RUTH FREMSO co pe in mig a on Th nt tio es tio en the eech pected to NE en nse em peop N/T der to mpelling stead, an ek in ursd hti- ar n, a blist t of envi of capita n, a crile we to the scen ergency injured. DINN enviro to focus use h Taco HE NEW YOR ne ex ay bu ro lis er re m ed ER AN pr K TIM e, an on ma, W nm ild work m The s nmen in to m take to es ES Pres D DIPL ash. death trade an g condem ental leg , an Coon good,’’ as one, live as on sion of t and issu socia stampede n to four d hundre ers id d a refuge pena l arriv ent Xi Jin OMACY IN GIRL plea nation of isla- ica ngress in he told the greate e, in orlty. wher media, oc , witnes hospitals. ds of HA e a to ab an se st e meetin on Thur ping of ChWASHING Sofía S IMMIGR olish the Re n icons lik addres joint mee comthe St pilgrims curred ar s reporte ina wa TON gs wi sday fo v. Dr e Abra s that the ting the po Cruz, 5, do ATION ME r th Pr . of a st oning of go to perfoound the d on cit of ham esidenhigh-stak s to Afte Martin th COMP protec pe a T-sh dged secu Linc ed Amer t Obam es Prop ory from e Devil, rm a rit area PO PE r his m Luther tion fro irt supp ual — het Ab King oln and th Top exLAINTS FR the Qu a re-e uc , a. PA hm du PA GE 4 na antic OM AM Jr e ON depo orti raha GE 5 ring Jinpi ecutives ipated . rtatio m — ran involv ctment ERIC th LINE: ng at In Ir e hajj. n remar that in that hi and criti tech fir AN BUSIN Read FRANCIS IN takes g the ks, the cr an, offic ESS ms ciz nder the AM place to Co their ed laws met with abou ane colla ials alread ngre full text of ERICA oper t ss repo ation and practic Xi FR AN the di the Saudpse compl y angere rters , with an the pope s. PA KF es ’ . Mor aly UR T GE 17 e cove sis by Ti at lea saster, wh i govern ained bi d by tterly m rage st m ich en BY 89 SAUD t’s claim at ny Irania JACK tim I AR ed th role in EWIN ns. AB IA e lives G AN , PAGE Germ D MEL of 7 on Th any’s tra ISSA ns EDDY Volk ursday th portatio swag n at m softw inister been en di M ON ar us AC O in Eu ed to fo esel cars e instal said led in ol of rope If so , not ju ficial em might grea , the de st the Un issions have te woul r than ception woited Statestests Fren ea d ch to Vo add to th rlier disc uld be . But authoriti much lksw e los alr ed. An agen brea eady more Mr. Rybo es to auth ch ’s which of trust reputatio grave da d it gestur than just lovlev’s de enticate m th an in consider with th n, indica age BY DO the po e. The m a chivalro cision is em ting dustry s the e go m an a Germ ve co AND REEN CA Rybo rtraits, Yv from wh us, expe uc an ec that form mpany a rnment, GRAH lovlev RVAJ om he nsive es Bo on s lea come Rem the be AL AM BO om ’s ad uv bo In wh drock der in trans arks by y. WLE world perhaps versary ier, is also ught Y of the Al porta th in simpl at appear 10 m tion exander such today. An e larges what ha Mr. ill t feud a s liona e, magna ed at first d pu be by fected ion cars minister, Dobrindt bl tentio re ni ire in th in e art n to th ic fashio turning cassos on Th mous ac glance to the tu by the in Europe dicating , the n, ur t, th m that could artis , valued sday re a Russia be a be For the pa eir broade he is dr e art in on a rmoil surr anipulat t’s st awin tu n be io g atwork epda at $30 m rned tw bil- in en battlin st year, M r fight. who day filled ounding n height afs o PigM Paris r. Ry woul illio Vo Jacq — both ughter, d repl with spec lkswag ened the Kong , Monacr. Bouvier bolovlev ue who n, to the ch en — wife line Ro portraits sa Wed ief exec ace Mar ulation some in a disp o, Singap in courtro has Traditi — we of he ys the que, tin W nesd abou utive ut of or om re e r ay t Pica inte The the e and that mot on stol s . They na who Som has Ho resig rkorn, were in Tu bolov busines en from sso’s se her, Bo tional ar murkier Müller e news sc corn shed lig ng ned he part cond uvier t mar re er ht on of the any A on most lev, owne sman, Dm r. divisio , head of ports na lectio , who he ket. He ha s of the season co itry m n, as Volk interv valuable r of one lped s accu interBut al ca wboy te E. CU RR swag ed Matth muc n, of fra the art co of hi pe ttle m nd EN CIE ias the woiew last llectio the wo Ry- ar h as $1 ud by ov m amas sed Mr. VO LK ople clo most lik en’s Po igratio ing to a NADIA SHIRA COH S NEW we s hi billion erch t. se SWAG ely ca rsche s Eu YOR he n calle any hi rks in go ek that ns, said rld’s EN K, THU EN , PA to the for m arging s colndid ro in an he ha od fa d the rd in Sa FOR THE NEW The nt RSD co hi ul at th GE AY 12: m m s Po th tip e. at th n YOR trans pany GLOB 18 eir tit €1= le piec as 30P M day wi paintings und ere waith in 2013 d bought AL ’s su uman Galgano, K TIMES es of s Ye $1.12 , wi Ques POLLUT ‘‘I fe le. s a qu za. PA Italy. £1= while ll remai handed PRE VIO n 60 IO tions STOC estio thout GE 3 n in over a judi beca el solid s S. $1.52 of ca $1.11 US K IN mount N TESTS UN n abou th ha $1= on Th ar us DE XE rm Franc 90 t Bo ppened cial inquirye author betw e there ity with S THU urs¥119 60 air po akers wh over th DER SCRU $1.52 t Th is $1= ee RSD .45 e se Fu ll uvier to the determ ities’ ca llutio TIN AY e mothe n the po a strong her, espe cu rre SF0.9 0 ¥120 40 art re n sta en it com lf-policin Y mig t FT Dow 12:3 nc y in cia .28 720 ndar es rat es 0pm SE 10 terviewr,’’ Mr. Ry rtraits of emotiona lly sa Karen Bo ht have and any es what ds. PA to enfo g Pa ge SF0.9 0 FOR 16,05 t Ni 0 clo played l ye ro id SUBS lin bo 19 rc he 80 le GE r, fro se in kk k th lov 8.7 r here 0 g Mr. ei 22 16 IN SI 0800 CRIPTION pretty e disput a New Yo . over m his pe lev said and her 5,961 2 –1.36 5 clo ‘‘Fem ART 201 5 DE TO IST S lookin rk e wa se OI L ntho wide in th me se RIG HTSESTATE % On or e-ma 895 96 INFORMA DAY’ OF PAB NEW 17,57 .49 –1 us s ‘‘b art advi à l’É SOC TION, LO IET Y S PA .17% t Lig YOR K, THU ance Thursday g the Med e apartme in- ad ‘‘A movie ly.’’ ventail Coiffant,’ il us at eing 5 1.83 ser, (AR S), PIC ASS CALL Migra PE R O/ RSD in , ht sw ’ top wa NEW co ite he ,’’ inytsu de : en –2 Pa AY ul po rr tc d. YOR t , an in fro .76% 12: 30P eet cru d be ris, lon made hed an rtrait tion cr K bs@ny M mad s of Ja d ‘‘Espag Serb The NEWS de g enou a brief ean. times isis e out so’s st nt of the ia no cque STAN appe .com $44.6 bolov feud be gh go of it,’ Grea line Ro le had be said on Th strains B arAnaly 4 t Brita D PRICE lev sa gan ’ she was epdaught uache po to pose que. alkan –$0.9 an no in £ 2.0 S la alo Ireland good gun to en ursday th 0 paintin t presen er, Cather rtraits. Pi ne Ca art ad id, when st year, ties Gregor st again ra 0 ¤ 3.2 s and force at th 0 vise IN TH by M ises fla casribbe gs, wh t for th ine Hu e a ca coun IS insurr y Hooker an va r over chance r. Ryich we e hand tin-Blay gs ab — No. 41 ISSUE try, pr rgo vehi ban on Cr police he m is ectio over out Ir ,222 cles en , er in a purc cation an lunch re tra rebu oatia ompt Com n of Un at the ce et Book of du ke ha n ns aq in te d m th — rin . WORL g a ve ferred se nter s di ring e ON LI of an whet and intelli ited Stat Busin 13 the ry st Mod he had arranged scovered g a D NE to th NE AT es Fiorin es ern he ig ge WS, e paid that by M Crossw s 16 3 IN Y PI CA liani pa bombi r the pict nce anal Central a cam $118 r. T. CO in SS OS ure of ysts Carly millio Bouving ca Cultu ord 15 Sitting paign’ M , PAGE ting th ov over re 10 Fi n at a s atta 3 ly op mpaign ag the Amer er Opini criticis orina’s hedg for a A stud is bad fo on 8 ck timist ican ca e fund Sport r child y ic. WO ainst ISIS Let re attack m by a Ya mp respon backfires s 14 inactiv found th Polls RLD is le fugees , at afte ren, too NEWS sh ity, ch up to but the ac dean wi ded to Euro ow fly th r ,7 ildre Desp eir bl th a pe Trum pe scrutin cu to Eu n deve prolonged ite a altern an leade p hold rs rope y. BU sation di woul ood flow deba week lop ch rs sh ative, d not onal SINE d in th te pe ould th seek SS, 18 hold legal rform g stea prob signal the at, in grow anges in lacklu at some er means provide lems. start analys ance la dy ster, ‘‘hum s to trave well.b of ca n-ups, st on to Do l to Eu for asyl an anita logs.n rdiov Nonfic um his lea nald J. Tr ts describ Alex ytime ascu ed as pres ande rian visas,’ rope thro lar s.com identia d in the fie ump is ho r Betts ugh Jerem tion publ ’ ldin tw ld l . OPIN writes is y P. Ta cand o new her di publ idates of Republ g ION, rche polls es at ishin 8 r foun ica , ac . ny g 83 co D which times hous rama ded th rding n e .com/ to e in ba polit and sp specialized that bear Th se ose ics s hi ba iritual in Sept seeking do ll’s statis ity. ny health, ps s name, em tics ra times ycho them ber base wn-to-the.com/ logy ces ball ra not in wire media in th e indi the team ces can fin vidu nytim d al stat standing es.co s, bu m/ba istica t seba l ta bles. ll
Franci to use s challenge planet power as s U.S. ’s ‘open balm woun for ds’
Berlin VW c suggests on tes heated ts in E .U.
A bill and a ionaire, hi sP gift to sham icassos Return e a riv draw of 2 pain al s with attention tings his to feu former art dead ler
-:HRMCQJ=^\YV Z[
:?n@t
Information Memorandum
Web and social media exposure.
Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide. Our listings’ online exposure begins with sir.com, our corporate website, and cascades through our lifestyle- focused sites, to our global network of local websites (such as QueenslandSothebysRealty.com) and onto our media partner websites. This strategy extends the exposure of extraordinary homes and projects to extraordinary lives in all corners of the globe no matter if you click, tap or swipe.
SIR.COM
ANNUAL STATISTICS
27M 114M 55M 12MIN 60%
WEBSITE VISITS PAGE VIEWS PROPERTY PAGES VIEWED MINUTES PER VISIT VISITORS FROM OUTSIDE THE U.S
Unique to Sotheby’s International Realty is the experience that comes with searching for a home, project or development based on an extraordinary lifestyle. We have developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category. Search among waterfront, golf, beach and many other extraordinary lifestyles to find your perfect fit.
Social media by the numbers.
60 million
social impressions worldwide
650,000 visits to sothebysrealty.com via social referrers 1000’s
of properties showcased
Extraordinary Property of the Day features one listing from sir.com on Facebook, Twitter, Google+ and Pinterest, generating thousands of additional views.
SimilarWeb.com Website Visits Comparison February 2017 - January 2018
SIMILARWEB.COM WEBSITE VISITS COMPARISON FEB 2017 - JAN 2018
sothebysrealty.com luxuryportfolio.com knightfrank.com
engelvoelkers.com christiesrealestate.com coldwellbanker.com
luxuryrealestate.com savills.com coldwellbankerluxury.com
Source: similarweb.com
TOTAL USERS* FACEBOOK
SOTHEBY’S INTERNATIONAL REALTY FOLLOWERS*
1.74 BILLION
467 MILLION
76,000
39,600
YOUTUBE
1 BILLION
330 MILLION
YOUTUBE
102,800
21,800
GOOGLE+
111 MILLION
70 MILLION
GOOGLE+
269,700
154,000
800 MILLION
7,400
Information Memorandum
The search to buy or sell luxury property begins with the right company. As the leading network of real estate sale associates dedicated to the marketing and sale of luxury developments, we can provide you with a global brand enhanced by local connections to buy or sell your property. From our Queensland offices to around the world, you will have assistance from a dedicated local sales professional who speaks your language, knows your market and is in tune with our local community, giving you the knowledge you need‌ and a distinct edge over your peers.
P ROJ ECTS A N D D E V E LOP M E N TS
Your project is unique.
It reflects your style and deserves to be marketed in unique ways. Exclusively. Without fanfare. With grace and expertise. Succinctly revealing what is so extraordinary about it.
In preparation for each visit, Queensland Sotheby’s International Realty advertises listings, arranges for guest speakers such as attorneys to teach foreign investors how to navigate the Queensland market, and collaborates with local public relations agencies to secure coverage by the best media outlets. These efforts draw real investors to elegant meetings that take place in affiliate offices, art fairs, charity fundraisers and Sotheby’s auction houses.
Information Memorandum
Artfully uniting extraordinary living spaces with extraordinary lives. The Sotheby’s brand is known and respected throughout the world for representing residences that embody the rich tapestry of varied lifestyles, distinct settings and diverse locales. Where the utmost quality is considered intrinsic. Where the essence of the extraordinary is defined.
Choose us for the self-same reasons our illustrious clientele choose us. 1. Exceptional service From the moment you list your project with Queensland Sotheby’s International Realty, we will preside over every detail of its sales and marketing. We will manage the selling process, from marketing your property to coordinating inspections. We will provide concise feedback at every stage. 2. Accurate appraisal Nothing spoils the sale of a project faster than unrealistic appraisals. Overpriced listings do little more than help competing agents sell their properties by comparison. Many agents overprice a development, subsequently resorting to excuses when they cannot meet expectations. We will work closely with you to establish a realistic quote price based on our expertise, local knowledge and factual information including recent comparable sales. From here our mission is to exceed your expectations and deliver exceptional results. 3. Local knowledge At Queensland Sotheby’s International Realty, our agents have extensive experience in their respective local markets. Our agents closely analyse sales trends and pricing on local properties. We have an extensive database of qualified purchasers as well as close relationships with local buyer advocates, property developers and financial planners. The moment your project is listed it will be emailed to our valuable local connections to give your property the widest conceivable exposure. We are dedicated to providing you with the highest level of personal service in order to maximize the sale price of your development. 4. International exposure through print and online media Our goal is to reach your property’s precise target demographic through key local, national and international print and online media. Queensland Sotheby’s International Realty has partnerships with the best local and international publications. We offer a selection of advertising options and will work with you to ensure the marketing campaign attracts the maximum level of global enquiry.
A marketing and sales strategy targeted to your project 1. The Project A full and independent review of your project is conducted, with the emphasis on analysing its size, scope, location and positioning and how it compares to your competition. 2. Price The price of your project is paramount – high enough to maximise returns, yet not too high to stymie sales. We review your project’s pricing and conduct valuations to ensure pinpoint accuracy. 3. Buyer Extensive research to precisely determine your target market and to create buyer personas based on whether they are local or international investors, owner occupiers, downsizers, upgraders, and so forth. 4. Market In-depth review of the current market, paying careful attention to factors that may impact on sales (eg, interest rates, political uncertainty, etc). Once more, a review of how comparable projects are positioned and performing. 5. Process In conjunction with you, a selection of the best channels to optimise sales, be it via the Sotheby’s International Realty network, internal/external agents, retail shop fronts and upmarket social media such as LinkedIn and Facebook. 6. Advertising A carefully chosen selection of mediums designed to zero right in on the target market, and to drive enquiry and sales. This could be television, radio, press, upmarket magazines, outdoor, and/or a strong online campaign. The right medium at the right time.
Queensland: The facts and figures According to the 2016 Queensland Engineering Construction Outlook Report, a joint initiative of the Queensland Major Contractors Association and Construction Skills Queensland, public infrastructure investment in the Sunshine State will be a key driver of growth in Major Project work from 2016/17. This growth will be led by transport projects, particularly roads and railways. With industry and government working together there is an opportunity to secure the benefits of the economy’s new tourism and trade drivers. The focus will be on tourism regions, urban centres, agricultural areas and key transport hubs. Projects have plateaued at the moment however according to the report compiled by BIS Shrapnel, “an upswing in Major Project work is expected from 2017/18. Furthermore major projects involving roads and bridges are also currently surging. Similarly the newly completed $1.15 billion Moreton Bay Rail Link joining Brisbane to Redcliffe has boosted the State economy. As will Stage 2 of the Gold Coast Light Rail project, and the Coomera to Helensvale second track. With rail projects such as the Cross River Rail and Beerburrum to Landsborough duplication, over $1 billion is forecast by 2019/20, with a further $2.5 billion earmarked for the Queensland Border to Acacia Ridge Inland Major Freight Upgrade. This should be followed by a further $2.5 billion investment linking Acacia Ridge and the Port of Brisbane. (#Source: Queensland Major Contractors Association and Construction Skills Queensland, 2016 Major Projects Report: Queensland Engineering Construction Outlook).
Information Memorandum
LE
ACH
OUR EXCLUSIVE DEVELOPMENTS
Our exclusive global developments.
ONE Sotheby’s International Realty’s Development Division currently represents over 18 pre-construction developments in Miami-Dade and Broward Counties. In its short existence, the branch has managed to break several pricing records and now handles over $3 billion in real estate inventory. As a result of its dramatic growth, the Development Division continues to represent some of South Florida’s most prestigious condo residences and is regarded as one of the top development sales and marketing teams in the region.
OUR EXCLUSIVE DEVELOPMENTS ONE Sotheby’s International Realty’s Development Division currently represents over 18 pre-construction developments in Miami-Dade and Broward Counties. In its short existence, the branch has managed to break several pricing records and now handles over $3 billion in real estate inventory.
Queensland Sotheby’s International Realty’s Projects the real estate market in Queensland. As a result of and Development currently represent over their dramatic growth the projects and developments is regarded as one of thedivision top development sales and marketing teams in the region. 15 pre-construction developments in Brisbane and the division of Queensland Sotheby’s continues to RIVA, FORT LAUDERDALE Gold Coast. In it’s short existence, the projects and represent some of South East Queensland’s most development team has made an immediate prestigious residential and MUSEUM, resort developments. TURNBERRY OCEAN CLUB, SUNNY ISLES impact on ONE THOUSAND MIAMI As a result of its dramatic growth, the Development Division continues to represent some of South Florida’s most prestigious condo residences and
LOUVER HOUSE, MIAMI BEACH
TURNBERRY OCEAN CLUB, SUNNY ISLES BRICKELL CITY CENTRE, MIAMI SUNNY ISLES
ONE THOUSAND MUSEUM, MIAMI BOULEVARD 57, MIAMI MIAMI
ELEVEN ON LENOX, MIAMI BEACH
ISRAEL
GOLD COAST
BRICKELL CITY CENTRE, MIAMI L’ATELIER, MIAMI BEACH
BOULEVARD 57, MIAMI MIAMI BEACH RESIDENCES AT RITZ-CARLTON,
KAI,HARBOUR BAY HARBOR ISLANDS ISLANDS BAY
NEW YORK
L’ATELIER, MIAMISUNRISE BEACH METROPICA,
RESIDENCES AT RITZ-CARLTON, MANSIONS AT DORAL,MIAMI MIAMIBEACH
– 44 –
As a result of its dramatic growth, the Development Division continues to represent some of South Florida’s most prestigious condo residences and is regarded as one of the top development sales and marketing teams in the region. GALE RESIDENCES, FORT LAUDERDALE
RIVA, FORT LAUDERDALE
THREE HUNDRED COLLINS, MIAMI BEACH
LOUVER HOUSE, MIAMI BEACH
TURNBERRY OCEAN CLUB, SUNNY ISLES GALE RESIDENCES, FORT LAUDERDALE FORT LAUDERDALE
RIVA, FORTMIAMI LAUDERDALE ONE THOUSAND MUSEUM, MIAMI
ELEVEN ON LENOX, MIAMI BEACH
1414 WEST BEACH, MIAMI BEACH
TURKS & CAICOS ISLANDS
GULF STATE
THREE HUNDRED MIAMI BEACH BRICKELL COLLINS, CITY CENTRE, MIAMI
LOUVER HOUSE, MIAMI BEACH BOULEVARD 57, MIAMI
GALE RESIDENCES, FORTBEACH LAUDERDALE W RESIDENCES, MIAMI MIAMI BEACH
RIVA, FORT LAUDERDALE KAI,FORT BAY HARBOR ISLANDS LAUDERDALE
ELEVEN ON MIAMI BEACH RESIDENCES ATLENOX, RITZ-CARLTON, MIAMI BEACH
1414 WEST BEACH, MIAMI BEACH L’ATELIER, MIAMI BEACH
DUBAI
BRISBANE THREE HUNDRED MIAMI BEACH LAGUNA HOUSE, COLLINS, CORAL GABLES
W RESIDENCES, MIAMI BEACH METROPICA, SUNRISE
LOUVER HOUSE, MIAMI BEACH VILLA BILTMORE, CORAL GABLES
– 45 –
KAI, BAY HARBOR ISLANDS MANSIONS AT DORAL, MIAMI
– 44 –
SYDNEY
ARGENTINA ELEVEN ON LENOX, MIAMI BEACH
1414 WEST BEACH, MIAMI BEACH
LAGUNA HOUSE, CORAL GABLES
VILLA BILTMORE, CORAL GABLES
– 45 –
Information Memorandum
Community outreach.
Variety Children’s Charity Variety – the Children’s Charity supports children and families who are facing many challenges through sickness, disadvantage or living with a disability. Our work allows children to gain mobility and freedom, to get out and about in the community, to communicate, achieve independence and increase self-esteem, and where possible, assistance to help them integrate into mainstream school and activities.
Sports Gold Coast Star Awards Sotheby’s International Realty is a new gold sponsor of the prestigious Gold Coast Sports Star Awards. Queensland Sotheby’s International Realty is famed for representing the luxury end of the property market in key international regions, and sees the sponsorship as a natural fit for the company. The Gold Coast Sports Star Awards recognizes local professional athletes whom excel in their chosen sport.
Havafeed HAVAFEED was established to transform and make a difference to the lives of those in pain and suffering disadvantaged in our GOLD COAST community. HAVAFEED is currently providing relief of poverty, suffering, distress, misfortune and helplessness of all people regardless of sex, race, ethnic background, religion, political beliefs or marital status. HAVAFEED is currently assisting the marginalised within the community with food relief as well as meals. HAVAFEED is currently helping and supporting individuals in crisis or distress situations who are in need of assistance and require guidance and support. HAVAFEED is currently reaching out to a hurting world to offer hope and assistance to rebuild lives to function in society and develop a positive self-image and encouragement towards a more enriched quality of life.
Office locations.
ASCOT
PADDINGTON
GOLD COAST
TROPICAL NORTH QUEENSLAND
WHITSUNDAYS
Information Memorandum
For an extraordinary partnership.
ASCOT 134 Racecourse Rd, Ascot Queensland Australia 4007
MAIN BEACH 30 Tedder Ave, Main Beach, Queensland Australia 4217 PADDINGTON 232 Given Terrace, Paddington, Queensland Australia 4064 PORT DOUGLAS 24 Reef Street, Port Douglas, Queensland Australia 4877 PROJECTS & DEVELOPEMENTS 31 Peak Avenue, Main Beach, Queensland Australia 4217
+1300 QLD SIR (1300 753 747) queenslandsothebysrealty.com
DISCLAIMER: The information set forth in this document is based upon information which we consider reliable, but because it has been supplied by third parties to our franchisees (who in turn supplied it to us), we can not represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, including price, or withdrawal without notice. All dimensions are approximate and have not been verified by the selling party and can not be verified by Sotheby’s International Realty Affiliates LLC. It is recommended that you hire a professional in the business of determining dimensions, such as an appraiser, architect or civil engineer, to determine such information. TOTO40826