Clippings Fall 2015

CLIPPINGS

SHOP

fall 2015

LOCAL

Boutique versus big box Where do you buy your beauty?

Ready to RUMBLE The second-annual Golden Gloves Barber Battle

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CLIPPINGS fall 2015

Cover: Colour by Kiera Memka Cut by Kiera Memka Makeup by Kiera Memka Photography by Amy Bridgeforth This page: Colour by Jenna Waldner Cut by Jenna Waldner Makeup by Bianca Salenga & Amber Hobbs Photography by Jeff Gordon Both images courtesy of the Aveda Institute & Academy Winnipeg.

In this issue…

4 Message from the editor, Shayna Wiwierski 6 Ready to rumble: The Golden Gloves Barber Battle rolled into Winnipeg this past June

8 Closing up shop: A glimpse into the long history

Published by DEL Communications Inc. Suite 300, 6 Roslyn Road Winnipeg, MB R3L 0G5 www.delcommunications.com

of the MHA

10 Exam makeover: The government practical hairstyling exam will have a new look this year

12 #Selfie-ready hair: Manitoba stylists list

President & CEO David Langstaff

Instagram as the number-one social media platform

Publisher Jason Stefanik

14 Green Circle Salons: Managing salon waste the

Editorial Director Shayna Wiwierski shayna@delcommunications.com ContribUting Writers Cindy Chan Jillian Mitchell Tammy Schuster Lillian Sciara Samantha Sommerfield Jordyn Wegner Sales Manager Dayna Oulion Advertising Sales Cheryl Ezinicki Amanda Gagnon Production services provided by S.G. Bennett Marketing Services Art Director Kathy Cable LAYOUT & design Sheri Kidd Advertising art Joel Gunter Dana Jensen

Earth-friendly way 16 Next level tech: Innovative new gadgets © Copyright 2015 DEL Communications Inc. All rights reserved.The contents of this publication may not be reproduced by any means, in whole or in part, without prior written consent of the publisher.

While every effort has been made to ensure the accuracy of the information contained in and the reliability of the source, the publisher in no way guarantees nor warrants the information and is not responsible for errors, omissions or statements made by advertisers. Opinions and recommendations made by contributors or advertisers are not necessarily those of the publisher, its directors, officers or employees.

Publications mail agreement #40934510 Return undeliverable Canadian addresses to: DEL Communications Inc. Suite 300, 6 Roslyn Road, Winnipeg, Manitoba, Canada R3L 0G5 Email: david@delcommunications.com PRINTED IN CANADA | 11/2015

20 A (hair) cut above the rest: Finnish and Estonian hairstyling students travel across the world to Manitoba to study the trade

21 Blowing you away: Bob and Page’s blow dry bar a hit with clients and the first in Winnipeg

2 Have a boss vs. Being a boss 2 23 Stuff we are ‘dye’-ing’ over!

25 Competing with the big wigs: Independent makeup stores hold their own against big box retailers

26 Skills Nationals coming to Manitoba in 2017 27 Selling an opportunity: Direct sales companies sell an opportunity

28 Going to great lengths: Great Lengths hair extensions give clients long hair in a flash

30 18th annual Skills Manitoba competition recap and winners

30 New in nails: Bio Sculpture Gel launches the Romantic Gothic Collection clippingsmagazine.com

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Editor’s message

A

fter many years advocating for the industry, the Manitoba Hairstylists’ Association (MHA) has finally closed their doors.

No doubt, it’s sad news for both the local industry here, and the pioneers and many volunteers that have sat on the board and been a part of the association for so many years.

Decades ago – in the mid-1930s to be exact – the association first started off as the Manitoba Master Barbers Association, and through many name changes and amalgamations, it soon became the MHA, of which is was known up until last year.

When we first launched Clippings in the mid 2000s, the magazine – released every spring and fall – has always highlighted and advocated the Manitoba salon industry. We went to numerous ABAs, showcased many members and salons, and followed lots of homegrown talent from when they were just training to be stylists to them finally opening up their own salons. We’ve grown with the MHA in their membership and were always excited for when a new magazine would launch, as we featured some of the best talent here in the province.

When we got word that the association was no more, we looked at the future of Clippings magazine. The publication, just like the industry, has evolved. We have a website, we regularly film videos for our YouTube channel, and we have the publi-

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cation readable on your smartphone and tablet. Just because the MHA is gone, it doesn’t mean that the industry is gone with it. So we would like to introduce a new Clippings, one that focuses on the beauty industry in Manitoba as a whole.

Just like how the industry has evolved, we have evolved with it. And, this issue is a result of it. We take a look at gadgets that solve common problems, like static and how long to wash your face; we look at how stylists are marketing themselves in this social media-obsessed world; and we chat about the latest in hair extensions. But, let’s not forget that what goes around, comes back around. We take a look at the resurgence of the barbering trade, why you should shop locally as opposed to giving into big box retailers; and why you may want to consider renting out a chair in your salon. We also have tons of industry articles that our readers know and love, such as changes to the Apprentice Hairstyling exam, and so much more.

Although the association is gone, those who were members are still strong advocates of the industry. And, although we aren’t “the official publication of the Manitoba Hairstylists’ Association” anymore, we are still a huge advocate for the industry here in the province.

And to the MHA, you may be gone, but you certainly are not forgotten.

Shayna Wiwierski Editorial Director shayna@delcommunications.com Follow us on Twitter: @DELCommInc

clippingsmagazine.com

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Ready to rumble

The Golden Gloves Barber Battle rolled into Winnipeg this past June

T

he gloves came off on June 28, 2015 as stylists and barbers from across Winnipeg participated in the second annual Golden Gloves Barber Battle.

Held at the TYC Event Centre, Errol Palmer, a master barber from Jackson, Mississippi, again hosted the event, with reality show contestant J Roc the Barber, from the CW’s Cedric’s Barber Battle, acting as guest judge.

The event was organized by hairstylist Tyna Morfoot, who regularly went to barber battles in Atlanta.

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Clippings Fall 2015

Story by Shayna Wiwierski Photos by Becca Jaek (Miss B Photography)

“They have barber battles there all the time, but they do them to the extreme. Twenty models on stage and big screens,” said Morfoot, who works at Aura Hair Salon in St. Vital. “In Winnipeg, there’s nothing really here anymore [in terms of competitions].”

Morfoot organized the event last year, held at the nowdefunct Opera nightclub on Main Street. She’s been a hairstylist for 12 years and got into barbering six years ago when she worked with Ali Al-baghdadi from The Weekend hair salon in the Exchange District.

“He taught me straight razor and design, and then clippingsmagazine.com

when I went to Atlanta, I got more into it and saw what they do there and I wanted to bring those techniques back with me.”

This year’s event saw 100 attendees with 15 competitors competing in three categories: Freshest Fade, Best Design, and Best Combover/Pompadour.

True to the boxing theme, the first-place winners all received custom-made wrestling belts.

Although barbershops have been on the rise for the past few years, Morfoot says that men in general have been taking more care of themselves and their appearances.

“How well their beard is trimmed makes the haircut last longer. As a result, people want to be cleaned up more often,” said Morfoot, adding that there will always be an industry for barbering, regardless of where the trend is going. “I think barbering will stay a specialty, but right now it’s a trend. Guys are more concerned with their appearance now than they ever were before.” ■

RING LEADERS Congratulations to the first-place winners of the second-annual Golden Gloves Barber Battle.

Freshest Fade Noah Mikula Pompadour/Combover Michelle Doan Best Design Patrick Tranquil Ferrer

Celebrating Michelle Doan’s win in the combover/pomp category at the Golden Gloves Barber Battle.

Left to right: Jay Dillard from Barbers Inc. TV; Errol Palmer, host and organizer; Michelle Doan, who works at Prep Hair Salon; and Tyna Morfoot, Barber Battle organizer.

clippingsmagazine.com

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CLOSING UP SHOP A glimpse into the long history of the MHA Story by Samantha Sommerfield

I

t’s an organization that has been around for many, many decades, but due to lack of membership, the Manitoba Hairstylists’ Association (MHA) is closing its doors.

“It’s really no different than the dozens of trade organizations that are gradually dwindling. It’s just a sign of the times. I think we had a great run,” John Unger, the former director at large for the MHA, explains. “I think that most of the people who are working now never knew all of MHA’s history.”

It all dates back to the mid-1930s with Carl Allenbach.

During this time, the hair industry in Manitoba was predominately represented by barbers. Allenbach’s objective was to create an organization that could support these barbers and their concerns within the industry. As a result, Allenbach was the main force in creating and administering the Manitoba Master Barbers Association, which kept barbers informed

The men’s hairstyling movement came from Europe to Canada in the mid-1960s due to The Beatles hysteria, ultimately changing the landscape of barbering. In response, the association started up a suborganization, called the Guild of Men’s Hairstylist of Manitoba.

“We would put on shows and bring people into town to show them how to preform razor shaping and blow drying,” says Unger. “That was a big advantage to the association because a lot of people wanted to join the guild, but to join they had to be in the association, so our numbers were growing strongly.”

It was also a pivotal moment because, as Unger explains, the Manitoba Hair Fashion Committee, which was the women’s equivalent to the Manitoba Master Barbers Association, was in decline. It was apparent that women hairdressers weren’t being properly represented, so the idea was brought to the board members of the association to change its name.

“I wasn’t even in school for the trade yet, but I would attend meetings along with my mother, who was a hairstylist. It was really good insight for me to see what was going on.”

- Barbara Parkin and let them discuss issues, such as controlling the days they could work a week, hours per day and obtaining by-laws that allowed the barber association to enforce those things.

It wasn’t until three decades later, when men’s hairstyling started to gain popularity, that there was a shift in the association’s focus to become more of an educational outlet.

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Clippings Fall 2015

“The board then promoted the name change to made sure that everyone knew this was an organization they could benefit from,” says Unger.

Thus, the name changed, and the Manitoba Master Barbers Association became the Manitoba BarberStylists Association for a while, and more women started to join. It didn’t become known as the MHA until the 1990s.

www.manitobahairstylists.com

Barbara Parkin was one of many women who joined the association, staying for 30 years, but her connection was long before her membership.

“I wasn’t even in school for the trade yet, but I would attend meetings along with my mother, who was a hairstylist. It was really good insight for me to see what was going on,” says Parkin. “I found it very intriguing to listen to, and be a part of the conversation... it gave me an opportunity to learn and spurred a lot of interest in the field.”

Parkin remembers driving from rural Manitoba to the city with her mother. She says that it was those trips that strengthened their relationship to become a mother-daughter stylist team. She used the time to network and take advantage of the educational aspect the MHA offered its members.

MHA educational class with Mariecel Tamayo at the Viscount Gort Hotel in November 2008.

“They would do the formal meeting then a demonstration, and then you were able to network with master stylists. That stayed true for many years. I think those qualities were a sign of a strong association,” she says.

However, manufacturers started putting on their own shows, and soon that edge the association had became redundant, and in the past decade membership started declining.

Parkin credits the MHA for inspiring her at a young age and is sad it is closing its doors.

She hopes that it will be remembered for sharing that wealth of knowledge and will miss the face-to-face contact with the pillars of the industry.

Longtime MHA member, past president, and hairstyling instructor at MITT, Mary Elliot received the Outstanding Member of the Year award during the 2008 AGM.

“It created a sense of open communication that forged growth in the hairstyling trade,” says Parkin. “I do hope that some of the collective people in the industry get together and connect, to make something strong down the road again.” ■

www.manitobahairstylists.com

Former MHA president John Unger giving a demonstration on razor sculpting techniques at an MHA educational class in 2009.

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Exam makeover The government practical hairstyling exam will have a new look this year Story by Samantha Sommerfield

M

ary Elliott, a hairstyling instructor at the Manitoba Institute of Trades and Technology (MITT), remembers being nervous going into her government practical exam 33 years ago. She empathizes with her students by telling them that being nervous is good; it means you care, and especially when working on people, you want to care.

now looking a little different for students.

Changes to the exam are minor, but can ease some stress on students with the introduction of a mannequin and the elimination of finger waving.

says Elliott. “Testing will now be male model haircut, female model haircut, and blow dry style. The mannequin option is now for the set, comb out, colour and foils applications.”

These changes were made to improve the exam process, as well as keep pace with the industry standards.

Another change to the examination process is that the examiner will use a more precise marking system for the exam.

The nerves around examinations will never change, but what now became effective on September 1, 2015, the government practical hairstyling exam is

“You used to have to bring three models for a one-day exam. Travel for some can be difficult, so it’s hard to bring people with you, whether you’re in the city or outside,”

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Clippings Fall 2015

The introduction of having the option of using a mannequin seems to be the most prominent and stress-reducing change.

“For candidates and clients, the new practical examination will be conducted in much the same way as it always has been,” says Jackie Murray, an apprenticeship training coordinator at Apprenticeship Manitoba. “However, the new exam will be an improvement for them by providing

clippingsmagazine.com

more precise information on how they will be graded and, after the exam, how they performed in specific aspects of the tasks – they can know more precisely where marks were lost and why.”

These changes are made to stay current, reduce the stress of finding three models, and to mark students on a more-defined scale.

“In-between the schools, the apprenticeship and everybody out in industry, you want to have people who are licensed and you want to see people become successful. It’s about setting them up for success,” says Elliott. “[These changes are] helping to get more people on board for completing the apprenticeship program.”

Hopefully with these improvements to the government practical exam, it will be a less stressful first step of the young stylists’ career, and in turn we will see more licensed stylists out in the industry. ■

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manitoba.ca/tradecareers or call 1-877-97-TRADE

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Apprenticeship Ad

Clippings Fall 2015 Clippings Magazine Ad size: 1/2 pg H (7”w x 4 5/8”d)

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Manitoba stylists rate Instagram the #1 social media platform Story by Jillian Mitchell

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M

ermaid hair, jazzy short cuts, and how-to up-dos—it’s almost as if social media was made for stylists. And Instagram? Well, that’s simply the icing on the very stylish cake.

The power of social media is not a new tale, but the conversation has shifted somewhat, with a focus on finding the best platform for each vocation.

Barber Scott Ramos of Winnipeg actively shares his story on Instagram, and his 67.8K followers can’t get enough. Ramos—or @famos, as he is known on the photo-centered platform—says the key to his online success is a threefold: consistency, authenticity, and positive energy.

“Every morning when I wake up, I go on Instagram. All my free time, I’m on Instagram, and I know it can be time-consuming, but this is my job,” says Ramos, who currently travels across North America teaching his trade, alongside barber Pacinos.

Ramos adheres to a very positive, self-made brand—his logo, a pair of

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Clippings Fall 2015

clippingsmagazine.com

scissors crafted out of his initials “S” and “R”—to which every online post adheres. An integral piece of the equation, all posts are tagged with his own hashtag, #famosramos.

“Life is what you make it,” says Ramos, who also uses Instagram as an inspirational tool. “I always try to think in a positive way. The stuff you put out there, it has to be positive. I’m inspiring thousands of people with the stuff I put out there.”

Posts with that certain wow-factor are integral, Ramos says. His top posts typically involve design portraits—on hair.

“When Chris Brown dropped his album, X, I drew that album cover on the back of someone’s head,” he says.

“Chris Brown saw it and reposted it and now I’m getting follows off of that.”

For the burgeoning barber, Instagram takes the cake. “When I first put my pictures on Facebook, I was able to reach out locally, and that’s how you get your chair busy. But when Instagram came out, it was a way for me to reach out internationally,” he adds.

Stylist Amber Joy Rogan agrees that Instagram trumps all other platforms.

“On Instagram, it’s your page, an extension of you; no one else has access to it. On Facebook, people can post on your page—and it’s busy and scattered,” says Rogan, known as @hairbyamberjoy by her 13.8K Instagram followers. “Instagram and Pinterest allow you to focus.”

Rogan cites Pinterest as an inspirational tool for clients, whereas Instagram is “probably the number-one thing to do to build your career.”

“Seventy per cent of my clients have been to my page,” she adds.

Rogan’s top posts? Mermaid hair, mermaid hair, and ... yup, more mermaid hair.

“People love long-hair pictures!” quips clippingsmagazine.com

the stylist from Grace Hill Salon on Winnipeg’s Corydon Avenue.

“Getting the right shot is the most important thing—the hair’s in place, the colour is showing properly, the lighting is good. Sometimes I have to take 30 pictures to get the right one.”

Rogan stresses the importance of having an aesthetically pleasing page with variety—from blondes to brunettes, to before-and-afters. The stylist also confirms that video posts are equally effective. (And hashtags are essential; posts can sport up to 30!).

For Rogan, consistency is key to her online success. “Stay active. I try to post a couple times a day, with six to eight hours between posts,” she adds, noting that following other stylists is another great tip. “The more you post, the more people see your work.”

Salons can—and do—use Instagram as well. Amy McLachlan, co-owner of Grace Hill Salon (partner is Somboun Phommarath), actively uses the online platform under her salon’s moniker, @grace_hill_salon, and currently boasts 2,447 followers. She says being on Instagram has helped boost her client roster, and those of her eight stylists and four makeup artists.

“We try to post visually clean, bright images with respect to what’s hot in the industry right now—rich-looking, wearable looks with lots of texture and detail,” McLachlan says. “We covet looks that are lived-in and natural, with precision and polish built in.”

One of the salon’s more popular posts is of a blended, balayaged colour melt.

NEED THE RIGHT #HASHTAGS 2 GET U NOTICED? #hairtrends #hairinspo #mermaidhair #longhairstyles #balayage #summerhair #hairofIG #hairoftheday #barber #hairstyle #barberlife #barbershopconnect #barbershop #hairstylist Plus: #(nameofstylistyouadmire) #(nameofbarberyouadmire) #(yournamehere) #(nameofsalon) And obviously #ClippingsMagazine

management, such as Hootsuite, may also be helpful for on-the-go stylists (but can lack that personal touch if stylists aren’t at times involved in their page in real-time).

“Our followers also love seeing some cute personal stuff thrown in that isn’t hair-related. It makes us more real,” McLachlan adds. (Her post, “Life’s too short to have boring hair”, gets high praise!).

McLachlan offers the following insight. “We are a very busy salon, so to stay on top of our social media can be hard,” she says, “but we definitely need to maintain a presence to keep our page on the forefront of our followers’ minds.”

Undoubtedly, there’s a big question surrounding social media: How to find the time? Our stylists recommend posting a few times per day. Tools to assist with social media time

*Instagram stats reflective of October 28, 2015.

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G

reen Circle Salons has started a movement for positive green change, and the beauty industry is leading it

“We believe that the best way to spread an idea is for that idea to be remarkable,” says Shane Price, founder of Green Circle Salons (GCS), a Toronto-based organization that has ignited a movement that is sweeping the salon and beauty industry by storm.

Green Circle Salons is a community of salons and spas committed to sustainable change and best practices that result in up to 95 per cent waste diversion of salon waste. Price explains, “when you look out across the wide spectrum of challenges facing humanity today, nothing is more pressing than environmental conservation. Business as usual doesn’t bode well for the planet,” he says. “Instead, what it means is the continued depletion of our natural resources, soil degradation, air pollution, and the destruction of our water supplies.”

Green Circle Salons founder Shane Price.

GCS member salons are challenging the status quo. They are standing up, being counted, and creating a new kind of awareness. As opposed to the take and make waste model, the Green Circle community is creating an awareness that by working together, we can protect what’s important to all of us – clean air, clean water and clean soil.

When looking deeper into the Green Circle phenomenon, here is what is discovered. Green Circle offers a unique program that provides three very specific benefits for their member salons and spas. First, they provide a simple, but powerful green strategy that helps members reduce their ecofootprint through waste diversion. Secondly, every member earns revenue on a monthly basis. The additional or surplus revenue is intended for reinvestment in technologies that increase operational efficiency, reduce waste, and improve the bottom line (think LED’s instead of halogens, for example). And finally, Green Circle has developed a green salon directory and app, called My Green Salon as a way to help planet-savvy consumers channel their spending into salons that help, not hurt, the planet. Like their tagline says, “everyone is involved and everyone wins”. ■

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Clippings Fall 2015

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Next level

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From a face-washing device that addresses the different cleansing needs of your face to a bronzer that doubles as a self-tanner, the cosmetic industry is upping the ante on innovative beauty.

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Taming static is as easy as switching it on and brushing your hair.

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Clippings Fall 2015

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Clarisonic Smart Profile We loved Clarisonic when it came out with the Mia, and then we loved the company even more when it came out with the Pedi, so naturally we were over the moon when we heard about the Smart Profile. The device, for face and body, incorporates RFID technology to accommodate different skin needs by adjusting timing and power for a customized cleanse, all at the push of a button. That same technology also lets users know when to change out their brush head for a fresh clean. $299 at clarisonic.ca.

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A (hair) cut above the rest Finnish and Estonian hairstyling students travel across the world to Manitoba to study the trade Story by Cindy Chan Photos by Tec Voc Photography - www.tecvocphoto.com

F

our students travelled across the globe to see what hairstyling is like in Manitoba.

Tiina Salmela, Eerika Hyrkäs, Kati Seppänen and Kärt Tori, three Finnish and one Estonian hairstyling students, respectively, attended the Manitoba Institute of Trades and Technology (MITT), at 130 Henlow Bay during the month of April to observe and participate in the classes.

So why come to the prairies for this type of education? According to Mary Elliott, a hairstyling teacher at MITT, hairstyling is a three-year program in Finland, whereas in Manitoba it is only one year followed by a two-year apprenticeship program in-salon.

“For these guys, they do three years in school that’s (financially) supported by their government,” Elliott explains.

“And then they do work [in the] industry. They do work practicums, but they’re not going out and working until they finish their schooling.”

“The time factor is a huge thing, but we also talked about how they get three years in school (while) our students only get one year,” says Rae-Lynn Rempel, marketing communications manager, MITT. “On the other hand,

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Clippings Fall 2015

From left to right: Kati Seppänen, Eerika Hyrkäs, Tiina Salmela, Kärt Tori.

our students get employed in the second and third year, so it’s great to have that support of being employed and mentored in a salon. You still get paid while you work.”

Rempel adds another bonus of taking part in a pre-employment apprenticeship training program is that during the one year of education, the students are further developing their skills as a paid apprentice under supervision of a journeyperson.

Hosting international students for a certain period of time is old hat at MITT. Rempel says that a large number of international students come to MITT to observe and take part in other programs as well, such as the network computer technology program. This is the second year a batch of students from Finland came to the school.

While Salmela, Hyrkäs, Seppänen and Tori are learning alongside their Canadian classmates, they are not being graded – but that doesn’t mean they don’t take upgrading their skills seriously.

All four girls knew almost right away they wanted to pursue hairstyling as a career.

“I didn’t want to go anywhere else,” Hyrkäs says.

“I wanted to be creative, and I love fashion,” Seppänen says.

“I like handcrafts and creative things, so besides music I thought that hairdressing, hairstyling program would be good for me. And I love it,” Tori says.

During their month-long stay, the girls got to do a number of things, such as volunteering at the career symposium where they demonstrated hair extension applications and styling techniques, and attending the Skills Manitoba Competition.

However, the overall thing the girls enjoyed was learning new hairstyling skills and interacting with clients.

“We haven’t been working with razors that much, so it was nice to work with a razor. We don’t use Paul Mitchell in our school, so now I know a little more about Paul Mitchell,” Tori says. “I think that all of us gained some self-confidence when we go back, so that we are ready to go out in the field.”

Salmela, Hyrkäs, Seppänen and Tori are all third-year students in the three-year hairstyling program in Finland, and will be graduating this year.

For more information about the MITT’s hairstyling program, visit www.mitt.ca/wp/programs/certificateprograms/hairstyling. ■ www.manitobahairstylists.com

Story by Cindy Chan Photos by Samara Funk

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Bob and Page’s blow dry bar a hit with clients and bringing a must-needed service to Winnipeg he hairstylists at Bob and Page understand that getting your hair done is one step in the getting-ready process, which is why the salon offers more than just haircuts.

The full-service salon, named after two classic hairstyles at 580 Academy Road in Winnipeg, also offers makeup services, waxing, hair colouring, hair treatments, and – most recently – blowout services via the blow dry bar, which was installed in the salon in March of 2014.

Kristen Kologie, owner of Bob and Page, says getting a blowout from a professional salon gives better results than doing it yourself at home. “A blowout generally lasts a few days to a week,” she says.

After a quick consultation, clients can select a look from the salon’s blowout menu. For $25, choose from straight or curly blowouts, or styles like ponies, twists, and braids.

“We shampoo with a relaxing scalp massage, add optional treatments, style, and apply finishing touches,” says Kologie, who has been in the hair industry for 20 years.

Blowouts can be done on any type of hair, whether thick, long, short, or fine. Using a hair dryer and round brush, the stylist dries and sets the hair. Then, using styling tools like a curling iron or a wand, the stylist can complete the desired look.

Kologie says she wants her customers looking and feeling wonderful when they leave Bob and Page. “I love seeing the transformations that take place here.”

She not only cares about the appearance of her clients, but also of her salon as well. Bob and Page, which celebrated its three-year anniversary in October 2015, was created with a sleek and modern design.

“The inspiration of the décor here was clean lines, modern, but [with] a calming softness,” Kologie says, gesturing to the glossy white clippingsmagazine.com

and matte grey walls of her salon. “I didn’t want a lot of colour, and I also wanted to keep a lot of natural tones in the salon as well.”

Story by Cindy Chan

Photos by Samara Funk

Lighting was important to Kologie and her colleagues to do their best job with clients with as much natural brightness as possible.

“Sometimes you’ll be challenged with different shadowing when you’re cutting and designing, and I didn’t want to have any of those challenges here, so you see the true colour here. It’s quite close to daylight,” Kologie says.

However, the lighting at the colour bar and shampoo area is slightly dimmer than the design area.

The look of the blow dry bar took a lot of thought, according to Kologie.

“We wanted to design something exclusive for the blow dry area. We wanted to bring in some more cute, feminine approaches to it. That’s why we introduced the white ornate mirrors and the higher-up counters,” Kologie explains.

Professional blow dry bars have been opening in cities like Vancouver and Calgary for years. With the trend continuing to grow, Kologie is hopeful the lavish service will grow her business.

“When we blow dry your hair, you get longevity of the style and the results last longer,” says Kologie. “It’s nice having someone else do your hair.”

For more information, including hours of operation and a full blow dry menu, please visit bobandpage.com.

Want an inside look at Bob and Page?

Scan the QR code with your smartphone or tablet to get blown away!

Clippings Fall 2015

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Have a boss Being a boss

vs.

The pros and cons of chair rentals in salons Story by Tammy Schuster

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o you want to work for a company or do you want to work for yourself?

As a stylist, there are advantages to both.

The pros and cons of renting a chair at a salon come down to the stylist’s own situation, and how much control he or she wants. And whether the stylist wants to sweep away the workday — along with the hair clippings — after each shift and just be done with it.

Renting a chair in a salon means paying the same base fee to the salon owner each month, and running your own show from there. This includes booking clients, ordering products, and paying taxes.

“Essentially you are a business within a business,” says Tina Ghasemi, owner of Metric Hair Salon on St. Mary’s Road. “The benefit for someone renting a chair is they are in control of everything from their schedules to the products they use. As long as they are in agreement with that salon’s culture, it works out really well.”

Still as fresh as the day Metric opened six years ago, the bright salon is lined with silver and black-flocked wallpaper, and matte-black sconces hang from the walls.

Before becoming a salon owner, Ghasemi worked as a commission stylist for 10 years. “I was fine with it because it is a bit intimidating to rent your chair, as far as a business structure goes,” she says. “You are essentially responsible for everything.”

Ghasemi has both commissioned stylists and chair rentals at her salon.

“Chair rental is the most harmonious partnership,” she says. “As a salon owner you aren’t stressing over what time a stylist arrives, or what their productivity is,

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because you get the same amount whether they work two hours a day or 20.”

A commission stylist is an employee of the salon. The salon provides the products, sets the work hours, and pays the stylist. Working on commission allows a stylist to come to work, perform their brand of styling magic, collect clients’ praise (and money) and go home.

Everything is taken care of.

“One is not better than the other, it’s completely subjective to where you are in your career,” says Allison Marinelli, business manager at Prep Hair on Corydon Avenue. “In order to be ready to rent a chair, you need a pretty substantial clientele.”

She also says renting a chair is like running your own business. “You are just like any other sole proprietor,” she says. “If a stylist has a full client schedule, a renter could make four times more than a commission stylist.”

Marinelli, who opened the salon in 2013 with her sister, says their salon employs commission stylists and rents chairs.

She says when they opened Prep, the two owners heard that renting was not the way to make money; having stylists on commission was how their business would profit.

From a business point of view, Marinelli likes both. A stylist renting a chair is steady and safe income, whereas income from commission stylists can fluctuate. But, she confirms a salon does make a higher return on their commission stylists.

Marinelli says commission stylists are great assets to a salon. They are usually newer stylists with great energy and can adapt to the team and salon culture.

“It’s more paperwork, but it’s worth it.”

To rent a chair is to own a business and, like most major life events, you need to be ready for ownership. ■ clippingsmagazine.com

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Joico Hair Shake $20.58, available at Chatters Hair.

Kat Von D Everlasting Liquid Lipstick 25 shades available, $24 at Sephora.

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$69, available at Sephora.

$11.50 at select retailers.

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Avanti 5-Wave Ceramic Crimping Iron $112.99, available at Avanti authorized salons and retailers.

L’Oreal Professional Mythic Oil Available in Nourishing Oil, Colour Glow Radiance Oil, and Shimmering Oil. $29 at select retailers.

Avanti Ultra Argan & Keratin brushes Prices vary, visit www.dannyco.com/where-to-buy to find retailers. clippingsmagazine.com

Clippings Fall 2015

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Competing with THE BIG WIGS From big box to boutique, how independent makeup stores are offering a unique and personable approach to consumers

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ith giant beauty chains that are easily accessible and conveniently located, it is easy to forget about locally owned beauty shops and the many unique and beneficial services they have to offer. Not only do independent beauty stores carry products and services that cannot be found in chain stores, but they are also contributing directly to local economic growth.

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Clippings Fall 2015

Story by Jordyn Wegner

According to Winnipeg’s Social Purchasing Portal (www.

sppwinnipeg.org), for every dollar spent at a locally owned

business, approximately 70 cents is reinvested back into the

community, whereas only 43 cents per dollar stays local when spent at a chain store. The more money kept within our local community means more financial support invested back into public services.

clippingsmagazine.com

Not only does shopping local keep the economy strong, but it also makes for a unique community. There is something to be said about visiting a store where the products and services are exclusive to that particular shop and cannot be purchased anywhere else within the city. Supporting local businesses encourages other entrepreneurs to open unique businesses and thus continuing to stimulate the local economy.

Economic growth and stimulation alone isn’t always going to be the driving factor for people to shop local, these businesses must have a unique approach when it comes to capturing consumers’ attention and potential business.

Angie Zachary, the founder and lead instructor for The BeYou-Tee Factory, a makeup academy and beauty bar, understood that her business needed to offer something that would get Winnipeggers eager to check out her shop.

Independent beauty stores have identified this void and created a unique line of services in order to cater to customers who are interested in a more personable experience when it comes to makeup and makeup application.

Local businesses such as The Be-You-Tee Factory and Provici Cosmetics, a Winnipeg beauty brand that offers cosmetics for sale, as well as makeup application, offer a hands-on approach.

“We listen to our clients and are able to cater to them, our philosophy is to unleash people’s inner celebrity. It’s not about dictating trends, it’s more about showing people how to look timeless and how to look their best,” says Tia Provici, owner of Provici Cosmetics. The focus is on education and consulting, providing their guests with the proper tools to recreate certain looks on their own, at home.

The Be-You-Tee Factory and Provici offer a wide array of “Franchise makeup stores don’t hire makeup artists, they products and services, but specialize and take pride in their hire sales people and so they’re not necessarily in it for your classes. Individuals interested in a makeup class are taught best interest at all times. They’re in it to sell you product; it’s how and why to choose specific products and colours. The to sell you retail. A lot of them do have an artistic ability as aim is to be hands-on with every customer that walks through well of course, but sales are what’s most important, whereas here our goal is to teach you how to use your makeup,” says Zachary, who “Franchise makeup stores don’t hire makeup artists, recently moved her shop from Lilac Street to Winnipeg’s trendy Osborne they hire sales people and so they’re not necessarily Village. “We do sell makeup, we sell in it for your best interest at all times. They’re in it to retail makeup and everything like that as well, but our mission is to teach you sell you product; it’s to sell you retail.” how to use it. We teach you hands-on how to apply your makeup and how the doors, a trend that is displayed within other independent to pick the right colours and where to put it and what you’re beauty stores as well. doing wrong, and we can identify the mistakes that you’re making. Here it’s just a little more personable.”

“We give them an instructional step-by-step, a road map and then a hands-on lesson,” explains Provici, “we look at techChain retailers often offer makeup application, but that’s nique, we look at brushes, we look at lifestyle.” where the buck stops. Customers sit in a chair while an employee applies their makeup, only to be handed a mirror and presented with the final product. There is rarely instruction on The experience of going into a local beauty shop and being assisted and educated by friendly and personable staff who truly the application process and an explanation as to why things care about their customers is well worth every penny. Leaving are done a certain way. Getting a makeover at a chain store the store and being able to recreate a look that accentuates can easily make someone feel like Cinderella, but oftentimes one’s true beauty, making people feel gorgeous and self-confithey are not equipped with the proper resources to recreate dent every day, that’s priceless. ■ that look again on their own.

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Clippings Fall 2015

25

Skills Nationals coming to Manitoba in 2017 The only national, multi-trade and technology competition for students and apprentices in the country Story by Jordyn Wegner

M

anitoba is about to get more students post-high school. skillful come 2017.

“Trades has a negative image and we Every year, the Skills need to create awareness by showing the Canada National possibilities,” says Maria Pacella, executive Competition engages over 350,000 young director for Skills Canada Manitoba. people through multi-sensory experiences The SCNC is working to change the that highlight careers in the trades and misconception that many young people are technology industry. This year, Skills often presented with when it comes to the Manitoba won a bid to host the Skills trades and technology industry. “Exposing Canada National Competition (SCNC) them to options like the competitions do is in 2017, allowing the provincial branch an key to raising the profiles of skilled trades.” opportunity to promote the importance of The Skills Nationals Competition is skilled trades. especially important to the hairstyling It is estimated that with the combination industry within Manitoba, as every year of Canada’s aging workforce and a students from all over the province travel declining birthrate, there will be a to compete in Skills Manitoba, with the shortage of approximately one million top competitors competing at the SCNC. trade and technology workers by 2020.

“This will benefit the hairstyling With the current demand for skilled industry in Manitoba through exposure workers far outweighing the supply, a of the industry to young people who potential shortage should concern all are attending or touring through,” says Canadians. A possible lack of tradespeople Andrea Delisle, current chairperson for will directly affect how much skilled the Hairstyling Technical Committee for trade services will cost and could cause for Skills Manitoba. longer wait times. Economists predict that Former competitor and current owner of a shortage of skilled trade workers will impact Canada’s ability to compete within Pin Me Up Pretty Salon in Winnipeg, Calin Rogocki adds, “I think like any the global market, and in turn affect other trade or skill, it is important to economic growth. compete, not only for the satisfaction of Skills Manitoba is working to help seeing your vision or visual artistry come change the perception of skilled trades in to life, but to learn from those who have order to promote careers within its many been competing for many years.” industries. They aim to educate young A competition such as this allows young people, improve their confidence and hairstyling students to be tested against ability, and encourage partnerships with educators, industry, and governments that their peers from across the nation, are interested in developing young peoples’ with their skills held to the highest of standards. Students must compete and workplace skills.

The SCNC aims to highlight and promote win on a provincial level before given the opportunity to participate at Skills careers within the trades and technology National. industry, looking to make a career in skilled trades the number-one choice for

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Clippings Fall 2015

“Each province has their own scopes,

but essentially the competitors would need to complete a ladies hair-by-night colour style, including hair extensions – as inspired from OMC Hairworld, and a men’s classic cut and style called the ‘bombage’. This will demonstrate skills in the area of haircutting, thermal styling, balance, harmony, colour theory, among others. They also will need to demonstrate time management skills,” explains Delisle.

This is not a competition for the faint of heart, participants must be willing to give it their all.

“Many weeks or years of planning all comes down to this… It’s nerve racking, it’s mentally hard, it is physically hard,” says Rogocki as she recalls her experience competing. “It’s nerve racking to think that people may laugh at you (no one does, as stylists we are a supportive bunch) … you have to hold your head up and feel proud of all that you did even before you stepped on stage. Take a breath and thank god that you chose to be a visual artist.

You get to show off that wild side of you and it’s completely acceptable. You get to go to work and change industry standards and people’s lives.”

The Skills competitions prepare students for the working world and it inspires a positive attitude towards the hair industry, as well as other skilled trades, allowing young people to feel excited about their future and play a key role in the international economy and development.

The competitions encourage excellence and reward quality, highlighting the diverse paths that exist within this specific sector and the many benefits these careers hold for men and women across our country and province. ■ clippingsmagazine.com

Selling an opportunity

Love ‘em or hate ‘em, direct sales companies are only getting bigger Story by Tammy Schuster

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aise your hand if you have purchased an all-natural biodegradable pet stain remover from a neighbour on your street. Raise your other hand if you have purchased a Swiss-formulated under-eye cream from a colleague who works in your office. Chances are you’ve either been to, or avoided, a sales party held in the comfort of a friend’s home.

The direct sales industry is filled with misconceptions, but the industry continues to grow, offering high-quality products at even higher prices.

According to the Direct Sellers Association of Canada (DSA), there are approximately 800,000 Canadians engaged in direct selling. And an estimated 42 per cent of Canadians purchase products from a direct sales consultant.

“I had been using the products already for two years prior to selling them. I loved their products and their philosophy.” That philosophy refers to their safe, botanically based ingredient policy. The Arbonne International website provides a list of artificial fillers they don’t use in their products, like talc and formaldehyde.

“It’s not a great-rich-quick deal, it’s a work-hard and possibly-change-your-life attitude,” says Cole. “It is like owning your own business. If you are not waking up in the morning and making phone calls, having parties, and making presentations, you are not going to get paid.”

Cole says as a district manager, the average income range is

The direct sales industry is filled with misconceptions, but the industry continues to grow, offering highquality products at even higher prices.

Drawing people in with flexible work hours, extra cash, and added social activity — there’s always wine at a direct sales party — enthusiastic representatives display the benefits of products such as Norwex, Avon, the Pampered Chef, or Stella & Dot, in living rooms across Canada.

Taylor Cole, a part-time Arbonne independent consultant and district manager, began selling the vegan, glutenfree health and wellness products one year ago after graduating from university.

misconceptions is that you must pay excessive start-up costs and often lose money. According to the DSA, 64 per cent of people in direct sales make enough income to cover their daily expenses.

between $250-$1,500 per month. “It’s a big range, and after a year I’m making more than the minimum level.”

To set yourself up for success, the company recommends booking at least six parties each month. Cole says she usually books between four and six per month.

“If I wanted to, I could speed it up and get to the next management level, but I’m enjoying this pace right now.”

Cole says direct selling a product she loves in her spare time works for her, and the perks are just the all-natural icing on the gluten-free cake.

“I would buy the product either way, but now I get a 35 per cent discount.” ■

Cole, a young communications professional, sells the product line outside of her Monday-to-Friday work schedule. She says the stigma is a difficult hurdle for others to get past.

“Generally, I find it’s the direct sales industry that turns people off,” she says.

“Many people mistake direct selling for a pyramid scheme.”

Pyramid schemes are illegal in North America, “You never see a Tupperware lady in jail,” says Cole.

One of the other common

Taylor Cole, a part-time Arbonne independent consultant and district manager.

GOING TO

GREAT LENGTHS Great Lengths hair extensions will get your clients long, full hair in a flash.

Story by Lillian Sciara, general manager, Great Lengths Canada

A

Before

fter 20+ years in Canada, Great Lengths continues to be the most recognized hair extension brand in the world, providing supreme hair quality, industryleading education, and customer service. As global leaders providing ethically sourced and fully traceable non-chemically treated hair to the industry, only Great Lengths certified licensed stylists working in a professional salon environment can offer these services.

Dawn Bradley of the Dawn Bradley Boutique in Calgary, Alberta became a Great Lengths extension artist in 2013. According to Bradley, the Great Lengths speciality salon service is a game changer, attracting new clients and generating new revenue for her and her salon.

She found that a large percentage of her clients came in looking specifically for the Great Lengths brand. Being a Great Lengths extension artist has set her apart and increased her bottom line.

“The initial response blew me away and the demand for good-quality hair extensions was more than I thought. I chose Great Lengths because of their reputation. I’ve never used another system because nothing stood out to me the way Great Lengths did. They have stood the test of time and never compromised on quality,” said Bradley, who adds that her work can be viewed online at dawnbradleyhair.com, or on Instagram, @dawnbradley-

www.manitobahairstylists.com

After

hair. “Most guests who come to me for Great Lengths had previously had other systems put in that left them unsatisfied in either hair quality or damage done to their natural hair.

Having Great Lengths services means having the best extensions, and that’s the kind of name I want to be affiliated with.”

Hair extensions are synonymous with longer hair; however, hair extensions can enhance any length of hair. They can add volume where it’s needed or change a simple style to something new and trendy. Even long hair can use extra volume to achieve the natural, casual looks that are so popular. They can be used to enhance colour – whether it’s highlights or lowlights, balayage, ombré, or just to add a warm rich glow to hair that needs a refresh – and all without the use of chemicals.

Great Lengths has a natural wave, so when left to air-dry, the result is a style that is easy to maintain and wear for a natural, casual look. Great Lengths hair extensions have revolutionized what can be achieved when enhancing an individual’s personal style.

So, what does Great Lengths offer the salon professional? It offers the opportunity to shine; a creative outlet to do great things, and offers clients unlimited possibilities; the ability to greatly increase annual revenues; the ability to work less and earn more through these value-added services. All it takes is the drive to succeed, a phone call, and a commitment to follow through.

For more information on Great Lengths, give them a call at 905-625-3838, ext. 308 (toll-free, 1-800-461-9302, ext. 308).

You can also visit them online at www.greatlengthscanada.com, or on Facebook, facebook.com/greatlengthscanada. ■

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18th Annual Skills Manitoba Competition recap and winners he 18th annual Skills Manitoba Competition was held at Red River College on Thursday April 9th, 2015. It was once again a great success with competitors participating from all over Manitoba. This year’s hairstyling technical committee members were Andrea Delisle, Melinda Vandenberg, Brenda Hinch, Anne Weaver, Lynn Bell, Jodi Newman, Kyle Von Riesen, Christa Lucas, Shelley Durward, Nicole Unal, and Tony Scarpino.

T

Denise Letienne, Diana Rarog, and Doreen Ness.

We would like to thank the following people for volunteering their time to judge the event for the competitors: John Unger, Cheri Paizen, Daniel Man, Gary Frain, Susan Haywood, Jill Hadfield,

The trainer for the competition was Brittney Hiebert. Her time volunteering is greatly appreciated and was demonstrated in all the styles done by the competitors.

Many thanks go out to the sponsors who generously supplied donations for the competitors, including Passion Beauty Supply, ESP Salon Sales, KAO Canada, Salon Centre, Schwarzkopf Professional Ltd., Pivot Point Canada, Dannyco, Kadori Hair, and the NP Group.

The medal winners were: Beginner category:

Secondary category:

Post-Secondary category:

Gold – Meretu Kumsa, Manitoba Institute of Trades and Technology

Gold - Courtney Anderson, Sturgeon Heights Collegiate

Gold- Zohal Sekandary, Manitoba Institute of Trades and Technology

Silver - Samantha Groen, Manitoba Institute of Trades and Technology

Silver – Samantha Dawes, St. James Collegiate

Silver – Justine Proulx, Louis Riel Arts and Technology Centre

Bronze – Kaci Vanschepdael, Sturgeon Heights Collegiate

Bronze – Kate-Lyn Redekopp, Manitoba Institute of Trades and Technology

Bronze – Selene Nowicki, Louis Riel Arts and Technology Centre

The two gold medal winners, Courtney Anderson and Zohal Sekandary represented Manitoba at the Skills Nationals

competition, which was held at Prairieland Park in Saskatoon, Sask. on May 27 to May 30, 2015. We congratulate and commend them in all the hard work that went into preparing for this competition.

New in nails: Bio Sculpture Gel launches the Romantic Gothic Collection

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his fall/winter, the Romantic Gothic Collection brings a touch of dark romanticism, inspired by the lifecycle of a rose: birth, beauty and decay. Playing off trendy colours in fashion, beauty and design, these shades bring an edgy playfulness to nails.

Bio Sculpture gel manicures are available in over 150 colours and nail art using embellishments and free-hand designs can easily be incorporated into the gel manicure. Bio Sculpture Gels are odourless and easy to work with. Texturized and 3D nail art is a popular fall/winter trend, and can be created with a few simple tools and free-edge gel.

To learn more about Bio Sculpture’s award-winning products, visit www.biosculpturenails.com

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Nail art created using Bio Sculpture Free Edge Gel and 201 Wilting Bouquet, 200 Beauty of Perfection and 202 Gorgeous Decay.

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