Clippings, spring 2012

THE OFFICIAL PUBLICATION OF THE MANITOBA HAIRSTYLISTS’ ASSOCIATION

CLIPPINGS

PUBLICATIONS MAIL AGREEMENT #40934510

Spring 2012

Tressed to Kill:

Tabatha Coffey talks about staying true to her roots

Joico International Artistic Director Damien Carney

opens up on life, travelling, and what it takes to be a good hairdresser

Increase your salon’s web traffic – six simple strategies www.clippingsmagazine.com

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4 Flying High with Damien Carney

16 M.C. College Launches Online Learning

Apprenticeship: The Future is in Your Hands

Tressed To Kill with Tabatha Coffey

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Around Town Profiles

Maintaining a happy, healthy body with reflexology

Making things run smoothly Q&A with Melinda Vandenberg

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Stuff We Are ‘Dye-ing’ Over

Increase Your Salon’s Website Traffic – Six Simple Strategies

22 The New Gel Polish

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The Official Publication of the Manitoba Hairstylists’ Association

CLIPPINGS

Spring 2012

MANITOBA HAIRSTYLISTS’ ASSOCIATION 501 Sargent Avenue Winnipeg, MB R3B 1V9 Phone: (204) 775-8633 Fax: (204) 775-0420 www.manitobahairstylists.com PUBLISHED BY: DEL Communications Inc. Suite 300 - 6 Roslyn Road Winnipeg, MB R3L 0G5 Phone: (204) 254-6418 Fax: (204) 668-4641

MHA Member Profile Barbara Parkin

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PRESIDENT: David Langstaff

Straight Talk About Hair Smoothing

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PUBLISHER: Jason Stefanik MANAGING EDITOR:

ART DIRECTOR / DESIGN: Kathy Cable

shayna@delcommunications.com ADVERTISING SALES: Dayna Oulion Michelle Raike CONTRIBUTING WRITERS: Kelly Knoechny

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PRODUCTION SERVICES PROVIDED BY: S.G. Bennett Marketing Services www.sgbennett.com

Shayna Wiwierski

Clippings Spring 2012

MHA News

MHA President’s Message

ADVERTISING ART: Dana Jensen Julie Weaver ©Copyright 2012 DEL Communications Inc. All rights reserved.The contents of this publication may not be reproduced by any means, in whole or in part, without prior written consent of the publisher.

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COVER PHOTO CREDIT:

Dana Gergatz Stylist: Michelle Byrne Photographer: Queenie Recalde Model:

While every effort has been made to ensure the accuracy of the information contained herein and the reliability of the source, the publisher in no way guarantees nor warrants the information and is not responsible for errors, omissions or statements made by advertisers. Opinions and recommendations made by contributors or advertisers are not necessarily those of the publisher or association, or their respective directors, officers or employees.

Publications mail agreement #40934510 Return undeliverable Canadian addresses to: DEL Communications Inc. Suite 300 - 6 Roslyn Road Winnipeg, Manitoba, Canada R3L 0G5 Email: david@delcommunications.com PRINTED IN CANADA 04 | 2012

Manitoba Hairstylists’ Association

Clippings Spring 2012

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MHA PRESIDENT’S MESSAGE

Mary Elliott

Best wishes I WOULD LIKE to take this time to give my sincere best wishes to Angie Unger as she has given the association her notice and is planning to retire at the end of August. Angie will be missed from her position as the Manitoba Hairstylists’ Association (MHA) secretary/treasurer and business agent, after working for 35 years with commitment and dedication. Angie has been the one “go-to person” for many years and has looked after the structure and the day-to-day operations of the association.

The executive will be at a loss and will have a lot to learn in the months ahead. We wish her well as she has served the association proudly. She now is looking forward to a new chapter in her life, one of becoming a grandma, which is very exciting!

As Angie has decided to step down from her duties, I am sure she will still always have a continued presence with the MHA and we will always hold her presence with the association with high regard.

Once again Angie, on behalf of all members, past and present, we want to thank you for your years of service.

As for our members in the future, they will learn the true meaning of dedication and commitment when they hear of you and all that you have done for the association over the past years.

Best wishes Angie. $

Want more CLIPPINGS news?

Browse the magazine online at www.clippingsmagazine.com for industry news, product launches, contests, education updates, and much more!

Also, don’t forget to check out manitobahairstylists.com for MHA news, updates, and more.

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Clippings Spring 2012

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News

MANITOBA HAIRSTYLISTS’ ASSOCIATION

Outstanding Member of the Year 2010 – Gemma Bennett.

Life Membership Award – Helga Valousek.

Life Membership Award – Nancy Hutchinson.

Life Membership Award – Sybil Kunce.

Congratulations to the winners from the 2011 MHA AGM!

Laddie James: Motivational speech at Winnipeg Technical College

Outstanding Member of the Year 2010 – Gemma Bennett Life Membership award – Helga Valousek Life Membership award – Nancy Hutchinson Life Membership award – Sybil Kunce Life Membership award – Maria Chiola

On December 7, 2011 Laddie James was at Winnipeg Technical College (WTC) to talk with us about life lessons that he has learned over his career. Both new students and experienced hairstylists were in attendance, and when he was speaking we could all find things we could relate to, no matter what the age or level of experience.

2011/12 MHA Outstanding Member of the Year nominations The executive is looking for nominations for the Outstanding Member of the Year award presented at our annual general meeting (AGM).

This year we are looking to members for nominations as a result from a suggestion taken from, and voted on by our members who attended our 2011 MHA AGM. Is there a member you would like to nominate for the 2012 Outstanding Member of the Year award? Nominate someone who has done something that is deserving of recognition by their members.

What to nominate someone? Any MHA member can submit a nomination to the Manitoba Hairstylists’ Association. To find out how you can nominate someone, please visit manitobahairstylists.com.

Please submit their name, contact information, and the reason why you would like to nominate them for the outstanding member of the year award.

The deadline for nominations is on Friday, September 7, 2012. www.manitobahairstylists.com

The reason why we were so happy to spend some time with an accomplished artist is his extensive work within the industry. As a top designer, James has been featured in over 250 shows, featuring custom colouring, design cutting, fashion up-styles, and also science, technical, and inspirational lecturing. He has traveled extensively worldwide providing training for hundreds of thousands in the beauty industry and has over 28 years of experience and is third-generation stylist. Some of his career highlights are working on Canadian Idol, Broadway shows on tour – Mamma Mia, Hairspray, Annie, Buddy Holly, and Aladdin. He is also a four-term chair for the Provincial Trade Board Saskatchewan, a national technical expert for HRDC Canada, and a technical advisor with MC College.

Thank you for all who attended and many thanks to Laddie James for his time and enthusiasm!

Editor’s Note: In the fall 2011 edition of Clippings magazine we mistakenly did not credit the Fantasy Competition photos.

The photos were by Photography by Sandra Benz.

Our apologies for the error. $

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Clippings Spring 2012

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MHA Member Profile

BARBARA PARKIN

by Shayna Wiwierski

A new phase in her career BARBARA PARKIN HAS been involved in the hairstyling trade her entire life.

“I’m a generational hairstylist. My mom [Doreen Ness from Doreen’s Hair Fashion and Esthetic Salon in Selkirk, Manitoba] is a hairstylist and owns her own salon and still works full time.”

Although Parkin still works part time as a hairstylist, most know her as the former apprenticeship training coordinator for the hairstyling trade at Apprenticeship Manitoba, a position she has held for the past 14 years until recently when she was transferred to the construction electrician trade, one of the largest apprenticeable trades in the Apprenticeship branch.

A lifetime master judge, she holds a diploma with honours in Vocational Industrial Teachers Education from Red River College (RRC), and is a certified barber, a Red Seal certified hairstylist by trade, and has a degree in Education from the University of Winnipeg. She started her career in high school where she majored in hairstyling at Lord Selkirk Regional Comprehensive Secondary School. After winning a bursary upon completion of high school, she went on to pursue the barbering program at Red River College, where, prior to 1998 hairstyling and barbering were two separate programs and trades.

Parkin worked full time as a hairstylist for many years and later decided that she wanted to pursue something further in the education field. She enrolled in the Vocational www.manitobahairstylists.com

Teachers Program at RRC while still working part time, and once completed, she landed a job at Apprenticeship Manitoba as an apprenticeship training coordinator (ATC) for the hairstyling trade.

“I felt that I needed a different type of challenge, but within the hairstyling field,” says Parkin. “I was still excited about the trade and loved being creative behind the chair, but I wanted more than that. I wanted more of that instructor aspect. I was looking to pursue something more educational in an instructors’ role.”

Although her role has evolved throughout the years, Parkin deals with all aspects of the industry, including making sure that apprentices follow the right process to certification; invigilating exams and giving trade presentations; interacting with instructors, examiners, and recruitment of Provincial Trade Advisory members; working with government stakeholders, and much more.

Because Parkin is originally from a rural town, she also felt it was important to reach out to rural and remote communities and interact with those in the industry.

“I have always made it a strong point to go beyond the city limits and across the province. I have reached out to places such as; Swan River, Dauphin, Thompson, Brandon, and Norway House. Reaching out to these locations has allowed me to connect with people and understand differences and concerns which sometimes vary from the urban ones. It’s an integral part of the

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Clippings Spring 2012

apprenticeship process, if you don’t have the employers on board to hire the apprentices, it’s not going to work. There have been so many changes since hairstyling entered the Apprenticeship system in 1998 that educating people in the apprenticeship process has been beneficial to everybody.”

Parkin found out on February 13, 2012 that she would be transferred over to the electrical trade and she started her new position on February 27. Although she is no longer the ATC for the hairstyling trade, she has found the overwhelming support from former apprentices, salon owners, educators, and those in the industry to be very touching. Parkin, who has no prior trade knowledge of electrical, was chosen because of her skill sets and her extensive areas of expertise, and just because she no longer represents hairstylists at Apprenticeship Manitoba, that doesn’t mean that she won’t continue to be an advocate for the trade that she has been with for her entire life.

UNDER THE HAIR TOP Sunday, May 6th, 2012

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“My passion is with hairstyling; however, Apprenticeship won’t define who I am as a hairstylist. I take this change as a new opportunity to learn and grow skills in a new area of apprenticeship and as another phase of my career.” $

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Clippings Spring 2012

TresseD

to kill Stylist-turned-reality star Tabatha Coffey is taking the world by storm, one salon and haircut at a time

by Shayna Wiwierski

TABATHA COFFEY IS a self-described bitch.

“Do you know my definition for bitch? Brave, Intelligent, Tenacious, Creative, and Honest. So yes, I am a bitch and all of you should be bitches, too,” said Coffey to the sold-out crowd at last year’s Innovate Twenty Eleven show presented by Salon Centre.

Coffey, the colourful personality behind the hit Bravo television show Tabatha’s Salon Takeover, is an acclaimed hairstylist, business owner, speaker, and author (she released her best-selling memoir It’s Not Really About the Hair in January 2011). Before her busy life of shooting her reality show and working at the swanky Warren-Tricomi salon on Melrose Avenue in West Hollywood, Coffey was a regular girl with an unconventional upbringing. Her parents ran a transvestite strip club in Adelaide, Australia with one of the biggest mobsters in the country as a business partner. Later, her dad abandoned both herself and her mom after faking his own suicide.

“Our childhood and our upbringing make us the people who we are. I think for me, [regarding] some of the things that happened and the environments in which I grew up, it’s definitely a part of where that no-holds-barred honesty comes from and it’s also part of that tough love that I have,” says Coffey, who has a year-ormore waiting list at the Warren-Tricomi salon, where her haircuts start at $250.

“Having a strong mother who was very much like that; being around the nightclubs in which I grew up; having my father leave us when I was such an early age; these are the things that, at a young age, toughen you up for when you are an adult and kind of encourage you, I guess, to say what’s on your mind. And to express www.manitobahairstylists.com

your need for people and what their expectations are; but these experiences – especially growing up in the clubs – also enabled me to be very open-minded, compassionate and caring, and honest.”

Coffey’s honesty made her the fan favourite on the reality television show Shear Genius where, in 2007, she competed against 11 other hairstylists for a $100,000 prize. Before her “tell it like it is” moniker on television, she worked in salons in Australia, London, the United States, and travelled the world as an international artist for Joico.

She has also trained at the legendary Vidal Sassoon academy and worked as a head colourist at the Toni & Guy salon in Windsor, England.

“They are the mecca. There are a million amazing hairdressers out there but because I started hairdressing so young, Vidal Sassoon was the person who we wanted to become; the person who we wanted that education, that precision, eye and structure, and all the things for which Sassoon stood. For me, it was a personal goal and dream to go there and be able to train and work; same with going to Toni & Guy.” Education, she says, is important to any hairdresser, regardless if they took a class a month ago or years ago. Her tip to stylists for both those fresh in the industry and those who have been in for generations? Never stop learning.

“Hairstyling is a profession that changes; trends change, products change, new things come out, fashion changes quickly. You have to keep yourself current and up-to-date, and education is really the best way to do that.”

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Clippings Spring 2012

Left: Tabatha Coffey speaking to the sold-out crowd at Innovate 2011, presented by Salon Centre.

Right: Tabatha Coffey signing copies of her book It’s Not Really About the Hair for fans.

She also says to realize that it’s not about you; it’s about the client.

“You have to take your ego out of it. It’s not about you. The decisions that I make have to be the best decisions for the client. It’s not for me to get off on doing a haircut, to colour it; it’s about the client to feel amazing about herself. And part of my job is to be able to say ‘no, that’s going to work’ and to be honest with someone. At the end of the day, it’s about taking care of that person and taking yourself out of it; this includes talking about them, not talking about yourself; taking care of them, you know, not waffling on because you had a bad day or you had a fight with your boyfriend or something.”

Coffey’s “in your face” honesty often gets her compared to other reality “villains” like Gordon Ramsay and Simon Cowell, something that she takes as a compliment.

“Gordon’s a lovely guy, I’ve met him several times and he’s a really lovely guy. Look, about the similarities between Gordon and I, he’s incredibly passionate about what he does and he doesn’t mince words; and that’s why people have that comparison. Same thing with Simon; he says what he thinks and I do the same, that’s why people like to make similarities between us. It’s that honesty I guess, with Gordon especially, Gordon and I truly do share the passion for what we do. He loves restaurants and being a chef and I love hairdressers and being a hairdresser.”

Coffey loves being a hairdresser so much that when asked if she could be in another industry other than that profession, she’s left speechless.

“I couldn’t imagine being anything but a hairdresser, to be honest with you. It’s all I’ve ever done or wanted to do.” $

Want to win an autographed copy of It’s Not Really About the Hair? Both Coffey and Damien Carney (who styled her hair in the book) signed a copy for one lucky winner.

Check out clippingsmagazine.com for your chance to enter!

Also check out Clippings magazine online for the full interview with Tabatha!

Manitoba Hairstylists’ Association

Clippings Spring 2012

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Flying High Joico International Artistic Director Damien Carney opens up on life, travelling, and what it takes to be a good hairdresser

by Shayna Wiwierski

DAMIEN CARNEY JUMPS on a plane the way most people hop on a bus.

the awards all you want or the compliments; if you are making yourself happy, it shows.”

Between splitting his time between three cosmopolitan cities (New York, London, and Los Angeles) and heading up his own mobile hairstyling academy, Carney is the international artistic director for Joico Laboratories, Inc., one of the leading salon beauty brands in the world. Add to this the accolades of being one of the most influential hairstylists of our time and having received numerous awards, not to mention that even a single appointment with him has a year-plus waiting list, and it’s obvious to all that Carney is a bonafide hair legend. However, although he has achieved what most stylists only dream of, to him he’s just plain ol’ Damien.

Carney, the third-youngest of eight children, started his hair career at University College Birmingham (known then as Birmingham College of Food and Domestic Arts) in Birmingham, United Kingdom. He decided to pursue hairstyling because of his surroundings and the way that it changed people.

“I’m a very grounded and routine guy who comes from humble beginnings. I don’t see myself other than as Damien Carney. These are just things I do every day. I go with the flow. You can have all www.manitobahairstylists.com

“My sisters were hair goddesses so it was natural for me to see them get ready and cutting out Vogue patterns, making their own dresses. Hair was always around me. When I was in the barber shop, I was always fascinated when someone would sit in the chair and then a few minutes later, they looked so different. Everyone looked like they were having a great time. I wasn’t academically great; science was interesting, but calculating and reading things didn’t excite me. Hair seemed like a natural thing to do.”

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Shortly after he completed school, Carney went to work with hair legend Trevor Sorbie, a visionary who created such hairstyles like The Wedge, The Chop, and The Scrunch.

Sorbie mentored Carney at the ripe age of 27 and enabled him to polish his work.

“He changed my world. I did some retraining and I thought I was good, but you don’t really know what’s good until you see what’s good and what’s not. He was a great mentor; he spent time and was patient with me. You are a result of your mentor and breeding and what you believe and your philosophy. My work went from being good to super-polished. It was the best investment I have ever made in my life.”

Currently, Carney travels the world with Joico, educating about the brand and teaching the latest styles. He also travels to salons as part of his mobile hair academy Damien Carney London, which he spearheaded in 2006. Damien Carney London allows salons to affordably learn from its namesake; instead of the whole business flying somewhere to learn from him, Carney will fly to them and assist them any way he can.

“Most academies set up where they are located.

Academies are a learning environment and often when you attend one, you may have to go to a different city.

Sometimes it’s not affordable, so I’ll go to people and do a one-day or two-day program and do what they want. I can work in their environment and tailor-make a program to suit them; it becomes more personable to them and cost-effective. Rather than all of them flying to one place, they can have one person flying – me. They can buy me, use me, abuse me; but the most important role is to fulfil their goal of the training’s purpose. There are all different skill sets, but they have to have a ‘light-bulb moment’ when they leave.”

Creating that light-bulb moment is very important for Carney, and he cannot stress enough the value of education and to never stop learning.

“The general rule of thumb for anyone with a career is to train, train, train; invest in yourself. Our industry changes quite a bit, very quickly, as cycles of fashion jump every five years, so you need to be aware of that. To rest on your laurels on one thing is a little foolish and before you know it, you’ll grow old with a technique or with your clients. A clever hairdresser will still give amazing colour but the regrowth won’t be as strong. Make more with someone’s budget. Have fun, be creative, and be open to the world around you.

Timing is a crucial thing. Learn from the best and seek out the best.” $ Manitoba Hairstylists’ Association

Around townProfiles PHOTOGRAPHER: QUEENIE RECALDE FROM TEC VOC HIGH SCHOOL – PHOTOGRAPHY DEPARTMENT

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PHOTOGRAPHY BY EMILY ENNS

Model: Dana Gargatz Stylist: Michelle Byern

Model: Chelsea Hoffner Hair: Sharon Anseeuw-Lamoureux Makeup: Jen Evans and Beverly Covert

Model: Erin Bricker Stylist: Jian Serame

Model: Erica Rayner Hair: Sharon AnseeuwLamoureux Makeup: Jen Evans and Beverly Covert

PHOTOGRAPHER: NIKKI TAMAYO FROM TEC VOC HIGH SCHOOL – PHOTOGRAPHY DEPARTMENT

Models: Daylon and Paige Brown Hair: Kelly Hudson Makeup: Jen Evans and Beverly Covert

Model: Ashley Bartnick Stylist: Dianna Gaston and Emma Geary

PHOTOGRAPHER: KEENON RHODES FROM TEC VOC HIGH SCHOOL – PHOTOGRAPHY DEPARTMENT www.manitobahairstylists.com

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Clippings Spring 2012

Maintaining a happy, healthy

body with reflexology

By Kelly Konechny, owner of Exhale Reflexology in Winnipeg, Manitoba

NO ONE CAN deny that when you take care of your body whichever way you choose, a happy, healthy body is what people strive to achieve. Reflexology is a safe and effective way to stimulate the whole body without any adverse reactions.

Reflexology dates back thousands of years and most cultures around the world have picked up some form of this therapy and called it their own. The body has not changed and we all have the same bones, muscles, and nerve endings. The crazy thing about this complex system is that all our bodies do not run the same. There is multitude of reasons on why we all have different reactions to external and internal stress in the body. The bottom line is that everybody's life is different and our bodies only work to the best of its ability.

Reflexology is great therapy for everyone. There is no age limit to this therapy; therapists have worked on newborns to the terminally ill and everyone in between. This is an alternative approach to treating the body and all its functions as natural as possible. When you receive a reflexology session from a licensed therapist, every organ, body part, and gland will be worked on through the hands, feet, or ear. You have over 7,000 nerve endings in your feet that can be stimulated through applied pressure and massage. By increasing the lymphatic flow through these motions, the body tends to rid itself of all bacteria, viruses, and sometimes even disease.

When blood flow is increased throughout the body, all parts that are not functioning at its best get a constant flow of blood to them and that is when the body starts to heal itself.

Some issues that are very effective in treating through reflexology are: • Stress (which is the number one cause of disease in our society) • Headaches • Bowel disorders (such as constipation) • Pregnancy issues • Hip/knee/shoulder problems • Spinal problems (back issues) • Plantar Facciitis • Pre- and post-surgery (great for healing the body at a faster pace) • Hormonal disorders • Fractures in the foot (the more stimulation to the area, the quicker it will heal insomnia) • Edema (any swelling in the body) • Diabetes (neuroma-related problems) There is no limit to what reflexology can do to help an individual with restoring the body and getting it back to the happy, healthy way we want to feel.

For more information please contact Exhale Reflexology at: www.exhalereflexology.com or email kelly@exhalereflexology.com or by phone (204)470-5269 (ask for Kelly).

We are happy to offer a percentage off for clients that belong to the MHA! $

By stimulating pressure and massage, your body will increase blood flow to the areas of concern and get that sluggish lymphatic system running clear and freely so no disease can be trapped and cause further problems.

Manitoba Hairstylists’ Association

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A Q&A with Melinda Vandenberg, the chair of the Provincial Hairstyling Technical Committee EVERY YEAR, STUDENTS in the skilled trades and technology sectors compete for their chance to win gold at the Skills Manitoba Competition, a competition where students participate in challenges designed to test skills required in their respective trades and technology careers.

Clippings managing editor Shayna Wiwierski spoke with Melinda Vandenberg, who is the chair of the Provincial Hairstyling Technical Committee, about Skills Canada, the committee itself, and why students should compete.

Shayna Wiwierski: Tell me about the Provincial Hairstyling Technical Committee, what do you do and when do you meet?

Melinda Vandenberg: Every year we get together and we meet four to five times a year and develop the scopes for the contests (such as the rules, regulations, and demerits). There are three contests in the Skills Manitoba Competition – Beginners, Secondary, and Post-Secondary.

We have a group of people that consists of anyone who is involved in hairstyling; so teachers, salon owners, hairstylists, etc. We also organize a training session once a year for the secondary and post-secondary level, so we get the venue, trainers, and handle the registration for that.

For the day of the competition, we set up the area, mirrors, and tables, handle registration, and make sure everyone who is registered for the competition is there. We also get the judges together and make sure they are aware of where they are going, what they are doing, and what competition they are judging.

SW: Why is the Skills Canada Competition important?

MV: It gives students an opportunity to see what competition is. It’s very sought after because it’s a national competition. Even if a student doesn’t place, it’s good to put on a resume to say that they have the ambition and drive.

They also meet people in the industry. The

www.manitobahairstylists.com

competition is held at Red River College and there is quite an audience that attends. You see other people and they see you and it’s a good way to network in our community. If you do win a medal it’s an excellent way to feel good about yourself and that you accomplished something. If you win the gold it opens more doors for you and more opportunities.

SW: How many people are on the Provincial Hairstyling Technical Committee and how does one get involved?

MV: There are seven of us in total and we all have hairstyling backgrounds. Most of us are teachers but anyone who has a background in hairstyling can be a member of the technical committee. It’s mostly word of mouth; in September I’ll shoot an email out to all the teachers asking to be a member and who would like to stay on. I’ll also email anyone that I can think of who would want to be part of the committee, and I have asked people who aren’t teachers before.

SW: What do you do at your meetings?

MV: We talk about whether or not we want to change the contest at all; little things have been changed from certain years, usually it’s things that haven’t worked too well, so we say let’s change it. If there are changes, we make sure it gets done properly. We have to submit scopes to the Province and it gets put on the [Skills Manitoba] website. We also make sure everything is still relevant on how we want to do things.

We also start looking at our training session and make sure that the place can hold a lot of people, we make sure our contacts are correct, and lately we have been asking for donations for a Bud, Spud, and Steak that Skills Manitoba puts on every year for the gold medal winners to fundraise their trip to the national competition.

SW: Why should one join the committee?

MV: It’s very organized and it’s a lot of fun. The people on the committee are there for the students and it’s a fun committee to be on because we talk about the competition and we get involved in it. It’s very rewarding watching the students during the competition.

For more information about the committee and how you can join, please contact Melinda Vandenberg at melvan@wtc.mb.ca. $

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M.C. COLLEGE

launches online learning

M.C. COLLEGE, Canada’s leader in hairstyling and esthetics education, is very excited to announce the launch of a new online learning system for its hairstyling students. M.C. College is the first hairstyling school in Canada to offer its students this innovative system. The system was created by Pivot Point International, a world leader in cosmetology education. The online Designers Approach system offers students access to information at anytime and from anywhere.

Students today are more comfortable than ever with the online world. They expect information to be immediate and to be interactive. Pivot Point’s online learning system delivers just that. With this system, M.C. students will have continuous access to ebooks, videos, interactive glossaries, and study guides. All of this content will be available on any PC, laptop, iPhone, iPad, or iPod Touch. The access begins when students enroll and is available for a full year following graduation. The online program also comes with instructor support materials to enhance the delivery of classroom instruction.

M.C. College prides itself on being an innovator of education for the salon and spa industry. The new online learning system does not replace the necessary practical instruction students receive but simply adds additional dynamic support

material to further promote student success. Students continue to learn on-site at the colleges but now have the additional support of continuous access to their support materials online.

The new online learning package is just one of the many tools M.C. College uses to prepare its students for careers in the salon industry. The salon curriculum is updated regularly to reflect the changing needs of the industry. In 2011, M.C. College partnered with the Women’s Enterprise Centre of Manitoba to deliver a salon/spa business course.

Every student in the Hairstyling and Esthetics programs receives this comprehensive business course which covers business fundamentals for the salon and spa industry. The combination of business education and current, relevant practical training ensures student success upon graduation.

For more information visit www.mccollege.ca. $ Manitoba Hairstylists’ Association

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Stuff we are

‘Dye-ing’Over!

This season is all about bright colours, but the trend doesn’t have to stop at just fashion. From neon brushes to bright nail polish, we love all things big and colourful!

BrushLab {Fresh} Thermal Round Jumbo Hair Brush (22501) When we saw the gorgeous neon green handle (which is designed to massage and prevent slip ups) on this bad boy we knew we had to have our hands on it. Not only is it fabulous to look at, the heat-resistant 100 per cent nylon bristles withstand high temperatures for a faster blow dry. $15.98 at brushlove.com

Make Up For Ever 12 Flash Color Case For the professional (or wannabe) makeup artist, this fab palette is filled with 12 creamy colours that can be blended to create every shade under the rainbow (and then some). Use the colours as a base, or apply them straight on, to create any look possible. $95 at Sephora

Deborah Lippmann Nail Lacquer in Mermaid’s Dream and On The Beach These fabulous blue shades from the Deborah Lippmann spring 2012 collection have us vying for summer already. What is described as a “rich Riviera blue” (On The Beach) and a “seafoam splendor” (Mermaid’s Dream) these fantastic polishes can be worn separately or layered to create a perfect oceanic effect.

Deborah Lippmann Nail Lacquer in Mermaid’s Dream and On The Beach, $22 and $20 respectively at Holt Renfrew

www.manitobahairstylists.com

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Make-Up Designory (MUD) Cream Mascara

Velour Lashes Want to add some oomph to your day? Pop on a pair of Velour Lashes, false eyelashes that are individually hand-made from 100 per cent mink fur (cruelty-free of course). These natural and lightweight lashes can be worn up to 25 times, much longer then their synthetic counterparts.

Prices vary, available at www.velourlashes.com

Zerran Radiant Finish Diamond Mist Want your hair looking like diamonds? Zerran has the next best thing. With extracts from ylang ylang and true myrtle, this finishing spray will have your hair looking its glossiest. $24 at Zerran Authorized Retailers. Available from Fernanda’s Beauty and Spa Supplies.

Sedu Revolution Pro Tourmaline Ionic 4000i Hair Dryer This hair dryer may be small but will blow you away. With six speed/heat settings, its dual-functionality allows you to customize your blow drying experience. Want voluminous hair? Switch off the ions.

Want smooth and straight tresses? Power on the ions. Also included are two concentrators for versatile styling. $159.99 from folica.com

Manitoba Hairstylists’ Association

Clippings Spring 2012

From the squeeze-tube to the sky-high lashes, everything about this mascara is perfect. The medium-sized brush may look like your average mascara wand, but just one sweep of this magic formula will have you not believing your eyes (literally). $17.50 (retail price) at MUD authorized retailers. Available from Salon Centre.

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Increase your salon's website traffic –

six simple strategies

BUILD IT AND THEY will come. This may be true for some things, but not necessarily your website.

All too often business owners will devote an extraordinary amount of time, effort, and money into a finished website without giving proper consideration to traffic and how to get people visiting the site. The traffic to your website is essential because those are the potential consumers and clients of your products and services. As you find more ways to grow and expand your website traffic, you increase your opportunities for new clients and sales.

Increase Your Website’s Audience Use these methods for building and growing an audience on your website.

Before you begin, be sure to have set goals in mind for your audience and how they will interact with your website. A common goal is contact through a call or a form, while another more obvious one is a sale. The goals are what you can use to measure an audiences' value to your business.

Google Analytics Have you ever wondered who visits your site, what they do on your site, and where they are from? Google Analytics will help you answer those questions and many more. Free to install and use, Google www.manitobahairstylists.com

Analytics shows you how people are finding your website and which pages or content on your website are most engaging. Once you have Google Analytics installed on your website, allow the data to collect for 15 to 30 days, then start digging! Reports that will help are top keywords, top pages, and top referring sites – use these to start understanding how people currently find your website.

That will lead to an understanding of other opportunities to expand those sources. http://www.google.com/analytics

Yahoo Answers Most people use the Internet to find an answer to a question. Yahoo Answers is a website that people post questions on and have a community answer those questions, with the most helpful answers being voted to the top. A great way to build your own website's traffic is to search questions related to your business that need answers and provide a relevant answer along with your website address.

An example would be to search for questions on the best shampoo or conditioner or how to avoid hair dying disasters and write a brief response to the question, being sure to answer the question and offer more information on your website with the address. http://answers.yahoo.com/

Blogging Blogging is simply a short article or opinion on a topic that occurs with some regular frequency. Create a blog on your website and write for it at least twice a week. Choose topics that relate closely to your business or that have seasonal or special attributes that you can use to promote a product or service. For example, during graduation you may plan

By Kelly T. Konechny

to write some of the latest styles that will leave classmates saying 'wow'. Be sure to include an email or phone number in the blog post so that when you convince the audience to contact you, the effort is as painless as possible. There are a number of free blogging sites available that integrate nicely with any website. One in particular is http://www.blogger.com.

Link Exchanges Linking from one site to another is the most simple of all traffic building you can do. Select websites that you have relationships with already, such as suppliers, associations, chambers of commerce, to name a few. Contact these individuals and request a link from their site to yours and back to show that you have a relationship and to help share traffic. Choose only websites that you have a relevancy with, otherwise the links look artificial and will not be used. Consider writing a blog post about a supplier or a supplier's product and contact that supplier to make them aware that you are promoting a product of theirs – chances are they will link back as a way of selfpromotion, sending you some of their traffic.

Google Places When you search Google for things like “Winnipeg hair salons”, you'll notice that Google shows you hair salons located close by in Winnipeg. These searches are occurring more frequently and provide a great opportunity to have your salon be seen by someone who doesn't know which hair salon to choose in Winnipeg.

The primary way that Google ranks these businesses is by the number of reviews they have from customers and clients. A great way to generate new traffic for your

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Google AdWords Ever notice the ads that appear on Google search results at the top and side of the page? Anyone can purchase those ads to drive traffic to their website. Google AdWords allows you to choose keywords that people search for and place your advertisement on the results for that search. You set the price that you are willing to pay for a click on your ad and you only pay when a click occurs. That click is traffic being sent to your website that has an alignment of the user's search

Clippings Spring 2012

website is by setting up a Google Places page and asking existing customers and clients to give your salon reviews.

Motivating your customers and clients to review your business on Google always helps as well – try a contest using every review as an entry for some free products or a service. http://www.google.com/places/

to your business. The better you get at selecting keywords to place your ads on, the better the traffic gets for your website's goals. A well-thought-out set of keywords can drive a significant amount of traffic to your site at a cost that you select. Creating a Google AdWords account is free and they will give you suggestions and estimations on starting with AdWords. http://adwords.google.com No matter which methods you choose to try and increase traffic to your website, be sure to have a goal or goals in mind for that traffic. Your website goals need to be the measure of success for any strategy you use to drive traffic to your site.

Patience is key when planning on increasing your online audience; these strategies will not necessarily work overnight to bring you crowds of new and potential clients. However, over the course of a few months, you will notice a difference.

UV or LED Cured Gel

As an added encouragement to experiment with some of these strategies, I have five $100 Google AdWords vouchers to give away. If you would like a chance at $100 to start your Google AdWords campaign, please email me at ktk@contatti.ca with a subject line of “$100 for Google AdWords”.

Kelly T. Konechny is a digital marketing and online customer acquisition professional working in Winnipeg, Manitoba. $

30 colours in .5oz bottles www.naildepot.ca 1.800.668.2256 naildepot@rogers.com Distribution enquiries welcome

Established 1989

Manitoba Hairstylists’ Association

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Turn up the volume with

Schwarzkopf Professional SCHWARZKOPF PROFESSIONAL HAS released some firsts in their extensive line of products. From a new men’s line to a styling accessory, Schwarzkopf is transforming the hair industry one styling product at a time.

OSiS Style Shifters The new digital generation is vibrant, colourful, and always on the go.

And, here comes a styling solution that is equally dynamic and boundless! Wear hair straight for work, change it to a stylish up-do for the shopping trip, then turn up at the club with cool structured hair and lots of volume. New OSiS Style Shifters let you change your look anytime, anywhere – offering even more creative flexibility for all those who crave great hairstyles, cool designs, and an independent lifestyle.

Thanks to Style Shifters’ flexible liquid polymer technology, the hair can be restyled as often as required without over-styling.

The innovative formula combines three different polymers creating a subtle, highly elastic net, offering endless styling options while ensuring a completely natural feel. Offering an extremely fine dispersion throughout the hair, the product ensures perfect styling control without feeling sticky.

OSiS Style Shifters is sprayed directly on dry hair. For more volume, apply to towel-dry hair then blow dry as desired. Style Shifters is available in three different support levels for short, medium-length and long hair, ensuring perfect styling results.

OSiS Style Shifters 1 – Pink: Extremely light texture offering flexible support for medium length or long hair. At support level 1, the pink Style Shifter even gives fine hair a light, structured finish that can be restyled as desired anytime. The new polymer formula supports the hair’s natural movement adding volume and offering protection at the same time. 75 ml / $23.50

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OSiS Style Shifters 2 – Green: Strong support and definition for short or mediumlength hair without weighing it down. Offering level 2 support, the neon green Style Shifter builds up incredible structure while maintaining the hair’s natural feel.

Also gives additional volume if applied directly at the hairline.

75 ml / $23.50

OSiS Style Shifters 3 – Blue: Offering extreme hold and structure, the blue support level 3 Style Shifter creates extremely defined but still flexible looks with short to mediumlength hair. Perfect for very expressive looks or relaxed surfer styles. 75 ml / $23.50

[3D]MENSION by Schwarzkopf Professional Schwarzkopf Professional’s [3D]MENSION range is 100 per cent engineered specifically for men meeting the requirements of demanding men’s hair in a truly [3D]MENSIONAL way. With a care line working on hair, scalp, and roots, as well as powerful ranges for styling and colour, [3D]MENSION is the innovation for the discerning man.

The [3D]MENSION Care Range [3D]MENSION care products follow the science of trichology, by which scientifically-tested ingredients work on hair’s [3D]MENSIONS: hair, scalp, and roots ensuring maximum efficiency. The products with this [3D] technology multi-task by activating the roots, cleansing the scalp, and adding strength to

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the hair while, depending on specific product benefit, reducing hair loss, controlling oil, etc.

Normal Hair Hair & Body Shampoo, 250 ml / $14.75 Extremely refreshing, and thanks to its mild formulation, equally usable for daily hair washing and as a shower gel.

Deep Cleansing Shampoo, 250 ml / $14.75 Removes even stubborn dirt and styling residues thoroughly and reliably leaving hair clean but soft and manageable.

Grooming Fluid, 250 ml / $15.75 Ultra-refreshing and perfect for everyday light-style grooming.

Hair feels fuller, detangled with natural healthy shine.

Fortifying Tonic, 150 ml / $15.75 Stimulates the roots and gives the hair strength and fullness.

The [3D]MENSION Styling Range Strong Hold Gel (150 ml / $16.50) – extreme hold for those razor-sharp structured styles.

Strong Hold Hairspray (100 ml / $16.50) – giving lasting hold and flexible texture for natural feeling hair and style control.

Molding Wax (100 ml / $19.50) – flexible hold cream wax that defies gravity and can be re-modeled as often as desired.

Mattifying Cream (100 ml / $19.50) – for strong looks with lots of structure, tangible volume, and extreme matte effects.

Texturizing Cream (100 ml / $19.50) – for textured looks without greasy shine for short and medium-length hair.

The [3D]MENSION Grey Blend Range

Activating/Hair Growth Activating Shampoo, 250 ml / $14.75 Step one in the hair growth regime, the shampoo increases the production of hair growth factors, improving natural hair growth levels and hair density.

Blend grey the male way. When it comes to colouration, men have very clear expectations: natural grey blending results, a quick process, and a discrete application. [3D]MENSION‘S fussfree formula is the perfect solution for men achieving in only five minutes what men expect: natural grey blending with additional care effect – discreetly applied at the shampoo basin.

The colour comes in an all-inclusive box with instructions and gloves so men can have the option to refresh their grey blending at-home between colour services.

Activating Serum Shots, 7x10 ml / $36.00 Step two in the hair growth regime. Highly-effective concentration of the key ingredients improve hair growth level and hair density.

The set consisting of colour cream and developer is available in six different shades: Anthracite, Graphite and Chrome for cool colour results, and Dark Wood, Raw Earth and Desert Sand for natural nuances.

Sensitive Scalp Sensitive Scalp Shampoo, 250 ml / $14.75 Very gentle, soothing formulation for men with a sensitive scalp.

[3D]MENSION and OSiS Style Shifters are available exclusively at Schwarzkopf Professional partner salons. For more information please visit www.schwarzkopf-professional.ca or www.facebook.com/SchwarzkopfCanada. $

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APPRENTICESHIP: The future is in your hands AS A TRAINING option, apprenticeship represents benefits for both the learner and the employer/journeyperson. As an apprentice, you enhance the knowledge you acquire from inschool technical training with valuable, paid, on-the-job experience. As an employer, you transfer your expertise and grow your business with your apprenticeship investment.

Combine these benefits with training standards that reflect ongoing input and guidance from those who know the trade the best – industry itself – and you’ve got a powerful tool to make an impact on your profession.

Start your career now

hold a Certificate of Qualification in your trade, with a valid Authorization to Practise.

If you’ve received similar trade credentials outside of Canada and/or have work experience in your profession, you may be eligible to challenge the certification exam through the Apprenticeship Manitoba Trades Qualification process.

To apprentice in these trades, you must locate a certified journeyperson to work under. You must also be enrolled in, or have successfully completed technical training by attending classes at an accredited institution. In addition to getting paid

The trades of hairstylist, esthetician, and electrologist are compulsory certification trades, meaning that to work legally in these trades in Manitoba you must be a registered apprentice or

while learning, there are also a variety of federal and provincial grants, bursaries and tax incentives available throughout apprenticeship training and upon certification.

APPRENTICESHIP A Smart Investment.

CALL FOR EXPERTISE Apprenticeship Manitoba is looking for qualified candidates to represent the industry by sitting on a Provincial Advisory Committee (PAC) for the trade of Esthetician.

We’re also looking for Trade Examiners.

www.manitobahairstylists.com

AMBITION, WILLINGNESS TO LEARN AND HARD WORK got you where you are today.

Now you can build on these qualities – and build your business – by hiring and training apprentices. Apprentices’ knowledge and skills – coupled with on-the-job training – make for a profitable and smart business investment.

Apprenticeship training is available in the following trades: z

Hairstylist

z

Esthetician

z

Electrologist

If you’re interested in any of these opportunities, we want to hear from you. For more information on apprenticeship in Manitoba visit our website at: manitoba.ca/tradecareers or call 1-877-97-TRADE

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Be a trade examiner

For employers, apprenticeship is an attractive, cost-effective way to develop highly skilled, productive employees. The completion of an apprenticeship program results in well-trained professionals who contribute noticeably to an employer’s bottom line, ensuring higher levels of quality production and productivity. With their knowledge, skills, and “hands-on” experience, they develop a thorough understanding of an employer’s business needs and how best to meet them.

With your industry experience, you also have the potential to serve as a trade examiner, and play an important role in ensuring quality, fairness, and equality in testing standards.

Many industry representatives apply to be trade examiners, since it is an opportunity that speaks to their professional expertise and knowledge. Trade examiners are paid positions.

Contact Apprenticeship Manitoba or visit the website for application details.

By hiring an apprentice, employers also have the opportunity to receive various grants and tax incentives from the provincial and federal governments.

Get noticed

Guide development in your trade

celebrations that can put you in the spotlight.

Apprenticeship Manitoba works closely with the Apprenticeship and Certification Board and the Provincial Advisory Committees (PACs) to develop legislative guidelines for trades and training.

The result is an effective partnership with industry stakeholders.

The Apprenticeship Highest Achievement Awards honours the

PAC members are responsible for giving the board advice on skill and training standards. These committees determine the qualifications and experience required for certification in their designated trades; recommend upgrading standards and the endorsement of certificates of qualification for people who meet the required standards, and provide input into the content of regulations made or proposed for their trades.

All PACs include equal representation from employers and employees, as well as a neutral chair. Opportunities are currently available to serve on the Esthetician PAC. Visit www.manitoba.ca/tradecareers for details.

Please support the advertisers who help make this publication possible.

Each year, Apprenticeship Manitoba hosts two major award

highest-achieving graduating apprentices, exam challengers, and their employers. Association and industry awards are also distributed at this annual event, held in spring.

The Apprenticeship Awards of Distinction honours the outstanding contributions that employers, journeypersons, and instructors make to the apprenticeship training system at a gala dinner celebration held each fall. Know of a company or a journeyperson who has made a difference in your industry?

Nominate them today!

For more information about apprenticeship and how you can get involved, visit www.manitoba.ca/tradecareers or call Apprenticeship Manitoba at 204-945-3337; toll-free

1-877-978-7233. Also, check us out on Facebook. $

Index to Advertisers Aesthetic Products Canada Inc. Apprenticeship Advanced Education & Training Beauty Systems Group CanWest Agencies Ltd. Evelyn's Wig Sales & Services Fernanda’s Beauty Products International Beauty Services M.C. College Schwarzkopf Professional Canada Sharpening by the Hand of Gord The Nail Depot Ultracuts

OBC 28 IFC 31 13 33 11 IBC 4 & 5, 8 & 9 6 25 7

Manitoba Hairstylists’ Association

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Employers reap rewards

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The new gel polish

By Gordon Ashdown

polish can last for five or even six weeks on toes. Now that’s performance!

I THOUGHT I would take a walk on the wild side and talk about the new product category being created by such manufacturers as Shellac from CND, Polish Pro from NSI, and many more.

The category is a hybrid – not a real gel, and not a nail polish, but somewhere in between. They apply like a polish in that you paint them on with a brush, but then you cure them in an ultra-violet light like

www.manitobahairstylists.com

a conventional gel. It’s a straight-forward base coat, colour, top coat application, and it lasts longer than polish, but not as long as gel. The application is removed with a soak in acetone, whether in the salon or at home. Many claims are made as to how long the application will last and most agree that a week or so on the hands, and two weeks or so on toes is about normal. It’s been said that gel

Now so far I haven’t told you anything you don’t already know. Here’s where some confusion still exists as to what to do with this interesting new product.

Some nail technicians have moved their gel clients to this category. Some polish clients have been moved to gel polish, and what have we accomplished? We must remember that this product has created a new category altogether. It fills the space between gel and regular nail polish. Remember, not all polish clients want to be bothered using acetone to remove the polish, and few gel clients want to lose the great wear ability of gel.

So focus on the “category” and not on switching your clients to this great new product. Make sure you know what each client is looking for before you suggest they switch. Keep in mind, as always, it’s all about the client. Ask about the client’s lifestyle; do they spend hours on a keyboard? Do they do dishes every day?

Are they gardeners? Mechanics? This all helps determine if you should suggest they move to this category. Remember that you’re the expert, and that you need to ask questions before you recommend.

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Now about the new products coming soon to a distributor near you. It seems that to build in more wear, manufacturers are trying to make their product more gel-like. That sounds good, right? Well then, why not just go to a soak-off gel? Well we’ve likely been doing just fine with our clients for years with regular gel, right? So, then where should manufacturers go with this? Some of my clients have some suggestions. If gel works for you and your clients are happy with it, don’t rock the boat. If you need to get your pedicure clients out the door quickly and safely with no smudges, or just

About Gordon Ashdown Gordon founded Can-West Agencies Ltd. in 1995 and has been the manager ever since. He has an extensive business background spanning many years and many businesses. The excitement and variety of the esthetics business continues to inspire him every day. Your comments and experiences related to this article would be appreciated. Email Gordon at info@can-west.ca.

keep their polish looking good longer, maybe this is for that client.

Now please don’t be too hard on me for what I’m about to say. Most manufacturers / distributors have deemed that you don’t have to be gel trained to use the “gel polish” products.

From my point of view, you still need to know all about sanitation, how to properly file, good product application, and so on, for the best and safest result for your client. This is an ideal situation for someone doing hair services to help fill up their day profitably and add new tools to their toolbox. After all, a busy day, a happy client, and a good income are about as

good as it gets! $

Manitoba Hairstylists’ Association

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Straight talk about

hair smoothing

Before (left) and after.

HAIR SMOOTHING TREATMENTS are a highly popular and indemand salon service. What should stylists and consumers know about hair texturizing options?

Smooth or straighten. Smoothers can reduce curl volume and frizziness from 30 to 100 per cent. Variants include prior chemical processes, existing hair damage, and the degree of natural genetic frizziness and curl. Smoothing effects diminish over time, generally eight to 12 weeks.

Vegan vs. keratin. Keratin protein comes from animal sources.

For those who wish to avoid consuming animal products, look for keratin-free vegan options in the formulation such as proteins from corn, wheat, oats, and soybeans.

Prior use of chemical processes. Regular use of flat iron styling or harsh chemical smoothing treatments can destroy hair.

Ensure highest quality results by conducting a pre-treatment client consultation. Strengthen and repair damaged hair with a series of reconstructive protein treatments before scheduling the smoothing session.

Safety first. Smoothing treatments use high flat iron heat to www.manitobahairstylists.com

open the hair cuticle. For clients with prior chemical processes, there are likely residual chemicals on the hair. These may become an airborne irritant to stylist, client, or others. Check if it is safe for use over colour, highlights, or bleach. Are gloves, masks, venting, or barrier balms on the scalp required? Only some systems are approved for use around or on pregnant women.

Maintaining the look. Smoothing treatments will reduce frizz, decrease daily styling time, and eliminate or reduce curl. Client upkeep is essential. An effective after care program of specially formulated products will enhance shine and manageability, maintain hair moisture, and prolong effects of the treatment.

Smoothing treatments can transform lives and reduce time spent on daily beauty routines. Just choose carefully. Achieving beauty at the price of health is just not worth it!

For information about Zerran RealLisseŽ Vegan Hair Smoothing and other pro salon beauty needs, contact Fernanda Pimentel at Fernanda’s Beauty/Zerran Canada in Mississauga, Ontario at (800) 862-1447 or (905) 625-1990. www.zerrancanada.com $

Fer nanda's Beauty Pr oducts is a leading manufactur Fernanda's Products manufacturer er and wholesale supplier of quality beauty supplies and esthetic equipment for the Canadian and North American Spas and Beauty Salons.

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MC College is Canada’s leading educator in hair, esthetics and fashion design.

Your Potential, Our Passion

Winnipeg Campus ͻ 575 Wall Street ͻ T: 204-786-5081

www.mccollege.ca

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