Clippings spring 2013 by DEL Communications Inc.

CLIPPINGS The Official Publication of the Manitoba Hairstylistsâ&#x20AC;&#x2122; Association

SPRING 2013

Make waves Winnipeg at

Choosing the right product lines for your salon

Technical

College

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MC College is Canada’s leading educator in hair, esthetics and fashion design.

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Authentic and Affuent Choosing product lines that complement your salon

MHA Member Profile Jackie Krocker

5 Apprenticeship Training is a Cut Above the Rest

16 Innovate, Service, & Education

18 A Crystal Clear View See Blonde Lift as it Happens

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Manitoba Hairstylists’ Association 501 Sargent Avenue Winnipeg, MB R3B 1V9 Phone: (204) 775-8633 Fax: (204) 775-0420 Published by DEL Communications Inc. Suite 300, 6 Roslyn Road Winnipeg, MB R3L 0G5 www.delcommunications.com

Around Town Profiles

Stuff We Are ‘Dye-ing’ Over!

cLIPPINGS Spring 2013

Make Waves at Winnipeg Technical College

The Official Publication of the Manitoba Hairstylists’ Association

Moustaches and More

Creativity and Confidence

Hairstylist: Angie Hunt Makeup: Rimpal Kaler Model: Lauren Stroya Photographer: Rahim the Photographer

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Contribting WriterS Mark McAvoy Jillian Mitchell

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Manitoba Hairstylists’ Association

Clippings Spring 2013

MHA President’s Message from Cheri Paizen

In this issue

Clippings Spring 2013

I hope this spring’s issue of Clippings magazine finds everyone in good health and thriving in their business, and that everyone had a great and busy holiday season. I was elected to the role of the Manitoba Hairstylists’ Association (MHA) president in October and am really looking forward to all of the work that goes with it! Moving forward – that is what the MHA is trying to do. We are currently working on various ways to get our name to people in our industry that may have never heard of us before. We have a Facebook page, and if you are a member, we have a Shutterfly site. We are no longer waiting for people to come to us; we are striving to get noticed and get the word out there as to what the MHA can do for you! So, what can the Manitoba Hairstylists’ Association do for you? Great question!

President’s Message

CHERI PAIZEN

What I want people to understand is that the MHA is a group of hairstylists, estheticians, nail technicians, salon owners, suppliers, and anyone connected to the beauty industry to create a network and help each other. What I am going to focus on as president of the MHA for the next two years is to get everyone understanding what the association is, and really focus on listening to things that we can do for you as a member. So to answer your question, what can the MHA do for you? The answer is anything and everything. Do you want classes on extensions? On nail art ideas? Do you want classes on ways to build your clientele? Help with rebooking and retailing? Would you like to see more competitions? Go to our Facebook page – Manitoba Hairstylist Association – and leave us some ideas. If you are not a member – you should really think about joining; visit our website manitobahairstylists.com to find out how. If you are a member, post any comments, questions, concerns, or ideas or just chat with other members on our Shutterfly site. I personally want to build the MHA to a place where everyone can get the answers they need, meet great people, and have fun! Did you know that the MHA website, manitobahairstylists.com, is a great place to put salon equipment that you have for sale? Also with your membership you get 10 per cent off your cash and carry purchases at Passion Beauty Supply, Salon Centre, and Zen Beauty Supply. It pays to show your membership card! And, if you are a member of this association and would like a place to send photos of your work, this magazine can do that for you too. Contact editor Shayna Wiwierski at shayna@delcommunications.com to find out how.

www.manitobahairstylists.com

News

Manitoba Hairstylists’ Association 5

As a new executive, we are taking on some added responsibilities this year and things are going well to date as we embrace a new model. We no longer have a paid position for the secretary treasurer and we are trying to have all volunteers in our roles to try and free up our member dues to host better events in the future. The association will look at how this model works after a year and have members provide feedback on this at our next AGM.

We have also been inviting our members into our shared member site to have more of an open-book approach. We have been posting minutes of our meetings, budget and expense reports, as well as a calendar to display meeting dates and events, and a new forum for members to express thoughts, ask questions, and do surveys similar to a chat room. We would like to have members more involved in casual conversations and discussions on this site. The goal is to provide a forum for more networking and discussion on any matters important to members. The executive is currently working on setting up an event this spring. For more information, please visit us online at manitobahairstylists.com. $

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Clippings Spring 2013

The MHA executive set up a table at the CosmoProf Hair Exchange show, which was held on March 11, 2013 at the Winnipeg Convention Centre. This was the second year in a row that CosmoProf has allowed the MHA to be a part of their event and provide us with an opportunity to promote and inform hairstylists about the association and its benefits. It is a great opportunity for us and we appreciate CosmoProf’s support with the MHA.

Clippings Spring 2013

MHA Member Profile

Jackie Krocker

By Shayna Wiwierski

The mother figure Jackie Krocker always knew some day she would become a hairstylist.

Edmonton to compete in the national competition that same

“I grew up around it; my grandmother is a hairstylist, she still is. A couple of my aunts are hairstylists, and my mother-inlaw is a hairstylist. I knew I was going to become one, it was just a matter of when I could focus on me,” says Krocker, who is a stylist at Colors Beauty & Wellness on Pembina Highway.

Krocker’s win was a surprise for herself and she jokingly

Krocker, 32, graduated from Winnipeg Technical College’s 12-month Hairstyling program in 2012. She put off taking the course because she chose to put family first before she could pursue her dreams.

Krocker’s teacher and mentor] threw me out of my chair. I

Krocker waited until her two children, nine-year-old son Kaiden, and five-year-old daughter Brooklyn were old enough to be in school so she could join school full-time and complete her studies in one shot. However, being the mother at home soon translated to being a mother in school.

then all the work for Skills.”

“[School] was different for me because I’m in my thirties and I went to school with a lot of fresh-out-of-high-school kids, so I felt like a mother figure,” says Krocker, who has been married for nine years to her husband Darcy, a welder. It was also during school where she won gold in the 2012 Skill’s Manitoba competition for hairstyling, which sent her to www.manitobahairstylists.com

year.

recalls when her name got called. “Hairstyling was the last thing to be called for in Skills. We were all sitting there and all of the sudden Mary [Elliott – went up there and just stood on the silver podium and they pushed me up to gold. It was overwhelming. At the same time I was completing my Grade 12 diploma, hairstyling, and

Soon after she graduated, she got hired on as a stylist at Colors Beauty & Wellness, located at 1072 Pembina Highway in Winnipeg, Manitoba. Krocker says that she loves being a hairstylist and enjoys interacting with clients. “I like making people feel good; when they leave they feel good about themselves. I almost feel like a psychiatrist because people come and tell me about their life. For me, there is no negative about being a hairstylist, it’s all positive,” she says. “The days go by so fast; I love what I do.” $

Authentic

Choosing product lines that complement your salon

By Jillian Mitchell

The stylists at Berns and Black salon have a passion for beauty, a dedication to the environment, and a selection of product lines to match. Many of their lines contain biodegradable ingredients – and, in some cases, are completely vegan. Evidently, green is their “thang”. “It’s our mission to only carry ecofriendly products, but I think every salon needs to find products that follow their own mission statement,” Mallory Hildebrandt of Berns and Black affirms. “Product lines should be based on clients’ needs, but helping the environment in the process doesn’t hurt – you can be high fashion and carcinogenic free.” Complementing your salon’s mission with product lines – stylist Kristina Poturica of rituals in hair and skin salon would agree, wholeheartedly. Whatever your daily rituals, the salon’s line of locally made, natural products will fit your life and your lifestyle – as well as it does their own.

Product selection at rituals in hair and skin.

“Choosing a product line is important for a business because it can define who you are as a company; it speaks to your company’s brand,” Poturica says. “The main things I look for in a line is a manufacturer that is community orientated, committed to helping us grow our business, and has quality products that not only perform, but are also environmentally safe for us and our clients.” Being true to your brand (read: beliefs) is key – if you are authentic, they will come. Manitoba Hairstylists’ Association

Clippings Spring 2013

and affluent

Clippings Spring 2013

Find out what makes your salon tick from the inside out. As an added tip, creating a point of difference will make your salon and your product choices even more relevant, Porturica shares. Investing in private labels, for example, can give your salon that extra je ne sais quoi.

No more than two, please. Certainly, it is important to give your clients options, but too many may cause pandemonium. “The number of lines is totally dependant on the salon’s size, location, and price point, and that if you can satisfy all or most of the salon and consumer demands, the fewer brands and inventory the better,” shares sales manager Mike McMahon of Summit Salon Services, a popular Saskatchewan-based distributor serving the Prairie provinces. “In our world, one or two is the optimum; however, salons in high-traffic areas, such as a shopping mall, may carry upwards of three lines.” Indeed, carrying a green line – as both Berns and Black and rituals in hair and skin do – is a continuing industry trend, agrees Sharon Sharpe-Titus, co-owner of Saskatchewan-based distributor ESP Salon Sales and president of SST Cosmetics Inc. As the former stylist confirms, today’s industry buzzwords have a tendency toward the eco-conscious, with phrases such as “paraben-free” and “free of harsh chemicals” at the top of the list. As for price-point, offering a lowmid- and high-end line is ideal, but not essential. Again, it is dependent on the clientele of your salon, she says. www.manitobahairstylists.com

Sales, sales, and sales While services are what ultimately affect the bottom dollar, having product lines that sell well is a bonus. A good retail salon should earn about 20 per cent of their income from retail/ merchandise, with an equal percentage of salon space reserved for retail. However, as McMahon reveals, the ideal is not always realized. A recent study estimated that the average salon retails approximately 10 to 12 per cent of their total servicedollar revenue. The problem, he says, could be attributed to the salondistributor relationship. “We feel that the salons should look at what that distributor is doing for their business,” McMahon says. “Most salons are owned by stylists who never went to school to own a business; we try to help them out with the business aspect.” In an effort to be proactive, Summit Salon Services offers sales consultations with their clients, as well as a five-day intensive, Summit Business College. Similar services are also offered by fellow distributor ESP Salon Sales. Inevitably, stylists and distributors alike would agree that a consistent review

of inventory is crucial to success. What lines are your key sellers? How many times do you turnover the products annually? If a product turns over at least three to four times, then it is a viable product to keep in stock, Poturica affirms, adding that implementing an inventory management software can be most beneficial in the process. In short, Sharpe-Titus concludes with this bit of advice for stylists: embrace your knowledge. Stylists need to realize that “it’s their prescription that clients go home with and try to reproduce.” Share the knowledge, she says, and the customer will take ownership. “The biggest part that people miss is the educating part,” Sharpe-Titus notes. “I just believe that stylists have a world of knowledge and sometimes they underestimate themselves. It’s not a selling process; it’s an education process.” McMahon concurs – indeed it’s not about pushing sales; it’s about educating your client. “I really believe that if every stylist told their clients what products they’re putting on their hair and why, that most salons’ retail sales would double. The ‘what’ is a start – but follow up with the ‘why’. The consumers are interested.” $

9 Clippings Spring 2013

“My top picks”

Berns and Black

rituals in hair and skin

“Our top three products lines are Kevin Murphy, Soma, and Yum Yum. Kevin Murphy is a high-impact editorial styling line that translates to the everyday client. Soma is a biodegradable, vegan line that appeals to clients with severe allergies – and who are ingredient conscious. Yum Yum is our skincare line that is Canadian based. It appeals to clients who don’t like to put a lot of stuff on their skin. All three lines were considered because of the price point, but also because of their eco-friendly conscious ingredients.”

“The full lines we carry are Aveda and Schwarzkopf for both hair and body; our smaller lines are MUD (MakeUp Designory) makeup. Yonka is a Parisian facial line we carry that is 75 to 90 per cent naturally derived and essentialoil based. Our private label is rituals in hair and skin and body. These lines are more than enough to cover all of our clients’ requests and needs.”

ESP Salon Sales

“Redken by far is our number one brand. They are a fullservice manufacturer – 16 shampoos and 13 conditioners. We’ve always been a single-line manufacturer; however, we’ve just recently launched Evo (a green hair option). Our makeup line is called Mirabella and it’s a fairly extensive high-end mineral-based line. Mineral based – another industry buzzword – is a higher quality product with a higher price point.” $

“Our top growing brands would be Eufora and Surface. Our Canadian-owned, mineral-based brand launched in 2007 called SST Cosmetics is paraben-free and free of harsh chemicals.”

Summit Salon Services

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Clippings Spring 2013

and more

Tommy Gun’s Original Barbershop, with locations in Western Canada, offers spa-equivalent services for men, such as straight razor shaving.

Men may remember some hairstylists telling them straightrazor shaves are verboten by the government. Apparently, this is and always has been false, and straight-razor shaves are on the rise again.

By Mark McAvoy

“You might equate the straight-razor shave as the spa equivalent of what females enjoy,” says Unger.

One such men’s spa-equivalent is Tommy Gun’s Original Barbershop. Tommy Gun’s, with locations currently only in Alberta and B.C., is a salon where men feel at home, says Along with the re-emergence of the straight-razor shave has manager of communications Doreen Belliveau. Perks include come a re-emergence of barbershops, says John Unger, owner a self check-in kiosk with cuing system to let you know when of John’s The Hair Designers in Winnipeg. your stylist is ready, in-mirror TVs, iPads in the waiting area, “It’s kind of natural,” says Unger. “We can do things that you arcade-style games, and a free drink and scalp massage with can’t do with an electric or safety razor. We can make the lines every service. The stylists are trained specifically in men’s sharper. Plus there’s the nostalgia mystique that’s associated cutting and hot towel shaves, which Unger says can be hard to with the shave in the old movies with the guy laying flat out and find these days. having lather on his face.” “Most people trained as hairstylists in the last 15 to 20 years Barbershops have been dying out for decades, and unisex hair were not taught to do any face shaving, but a lot of people want salons have taken their place. But, with facial hair being very to learn it because they see potential in it,” says Unger. much in vogue right now, a market for men’s grooming services “It’s becoming very popular,” adds Belliveau. has opened up.

abcdefghi www.manitobahairstylists.com

Since hairstyling school teaches both men’s and women’s services in just 1,400 hours, hairstylists may have to look elsewhere for training in barber services. Unger teaches straight-razor shaving in just one day, but because it’s such a hands-on training, he can only supervise three people at one time. It costs $500, but those learning on the same day can split the cost. Tara Domso, manager of two Tommy Gun’s locations in Red Deer, Alberta says their stylists “go through extensive amounts of hot towel shave training.”

Clippings Spring 2013

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Two- to three-day-old stubble is the popular look right now, but with Movember growing bigger, mustaches are becoming a source of pride for many men – at least for one month a year. “You get the ‘Movember nod’ when you’re walking down the street. You don’t even need to say anything. A smirk comes across your face because it doesn’t matter who you are, when you have a mustache, you’re a ‘Mo Bro’,” says Pete Bombaci, national director of Movember Canada. Movember is about raising awareness for men’s health, a subject men often have trouble opening up about. Mustaches get people talking, says Bombaci. It’s a statement, and part of that statement is keeping your mustache well groomed. “When we talk about changing the face of men’s health and we talk about the modern gentleman – the modern gentleman takes care of himself, whether it’s his health or appearance. You do it in a way that’s refined,” says Bombaci. John’s The Hair Designers can help you feel refined using techniques they’ve developed over the years, and that Unger learned from attending courses all over the world. But Unger’s salon is for both men and women, and barbering isn’t always easy to do in a mixed environment. “We offer private booths for male and female clients, but we don’t go so far as some of the new shops where it’s a very male-oriented atmosphere. That’s something that’s a bit of a turn off to the female component. We kind of shy away from that and we like to give privacy to both male and female clients,” says Unger. Tommy Gun’s, however, offers a wholly male environment. “There was a definite void in the salon and barbering industry in Canada. Tommy Gun’s fills that void by offering an exclusive barbering environment for all ages, from young boys to men. Here they feel at home, relaxed, and that they belong,” says Belliveau.

John Unger performs a straight-razor shave on a client.

Is straight-razor shaving back? Many spa/salons in the U.S., and now in Canada, are offering this pampering service to cater to their male clientele. If you too would like to be able to provide this dying art to your patrons, call John Unger at (204) 775-8631, and he will teach you how in only one day of training. $

Although there aren’t any locations in Manitoba as of yet, Tommy Gun’s is hoping to open franchises in Brandon and Winnipeg in the near future.

ijklmnopq “Tommy Gun’s is a different kind of environment. We find it’s a place where guys want to go be themselves in,” says Domso. “We get a lot of first-time customers that become loyal with the very first visit.” $

Manitoba Hairstylists’ Association

Clippings Spring 2013

ApprenticeSHIP training

is a cut ABOVE THE REST

apprentices may be eligible for include: • Apprenticeship Incentive Grant: apprentices who have successfully completed their first and/or second level in good standing in a Red Seal trade are eligible to apply for this $1,000 taxable grant to help apprentices continue their training. • Apprenticeship Completion Grant: apprentices who complete their certification in a Red Seal trade after January 1, 2009 are eligible to apply for this $2,000 grant.

Whether it’s cutting, colouring, or anything in between, apprenticeship training ensures that Manitoba’s hairstylists, estheticians, and electrologists are held to the highest standards, as set by industry. The trades of hairstylist, esthetician, and electrologist are compulsory certification trades. This means that to work legally in these trades in Manitoba, one must be a registered apprentice or hold a Certificate of Qualification in their trade, with a valid Authorization to Practise. Those who hold similar trade credentials outside of Canada and/or have work experience in their profession may be eligible to challenge the certification exam through the Apprenticeship

www.manitobahairstylists.com

Manitoba Trades Qualification process. To apprentice in these trades, interested applicants must locate a certified journeyperson to work under. In order to qualify, applicants must also be enrolled in, or have successfully completed technical training by attending classes at an accredited institution.

It pays to be an apprentice In addition to getting paid while learning throughout apprenticeship training, there are a variety of federal and provincial grants, bursaries, and tax incentives available throughout apprenticeship training and upon certification. Incentives that

• Tradesperson’s Tools Deduction: employed tradespersons can deduct up to $500 annually to help cover the cost of new tools necessary to their trades. This tax deduction applies to the total cost of eligible tools, over $1,000, acquired by an employed tradesperson.

An investment worth making By hiring an apprentice, employers also have the opportunity to receive various grants and tax incentives from the provincial and federal governments. Incentives that may be available to employers include: • Early Level Apprentice Hiring Incentive: a provincial refundable tax credit. Employers can claim 15 per cent of wages paid to apprentices (or 20 per cent for employers in rural areas), for completing Level 1 or 2, up to a maximum of $3,000 ($4,000 for rural employers), per year, per apprentice.

• Apprenticeship Job Creation Tax Credit: a federal non-refundable tax credit which allows employers to claim 10 per cent of wages paid to apprentices, for completing Level 1 or 2, up to a maximum of $2,000 per year. • Advanced Level Apprentice Hiring Incentive: a provincial tax credit for employers to claim 10 per cent of wages paid to apprentices completing

Clippings Spring 2013

By hiring an apprentice, employers also have the opportunity to receive various grants and tax incentives from the provincial and federal governments. Levels 3, 4 and 5, up to maximum of $5,000 per level, per apprentice. • Journeyperson Hiring Incentive: provides a tax credit to employers of recent graduates of apprenticeship programs through the Trades Qualification process. An eligible employer may earn a refundable tax credit for each of the first two 12-month periods of permanent, fulltime employment of journeypersons

for work performed in their certified trades, primarily in Manitoba. The credit equals 10 per cent of wages and salaries paid to apprentices, up to a maximum of $5,000 per year, per journeyperson.

For more information about apprenticeship training in Manitoba, visit manitoba.ca/tradecareers. $

APPRENTICESHIP

A Smart Investment.

CALL FOR EXPERTISE Apprenticeship Manitoba is looking for qualified candidates to represent the industry by sitting on a Provincial Advisory Committee (PAC) for the trade of Esthetician. We’re also looking for Trade Examiners.

AMBITION, WILLINGNESS TO LEARN AND HARD WORK got you where you are today. Now you can build on these qualities – and build your business – by hiring and training apprentices. Apprentices’ knowledge and skills – coupled with on-the-job training – make for a profitable and smart business investment. Apprenticeship training is available in the following trades: • Hairstylist

• Esthetician • Electrologist If you’re interested in any of these opportunities, we want to hear from you. For more information on Apprenticeship in Manitoba visit our website at: manitoba.ca/tradecareers or call 1-877-97-TRADE

Apprenticeship Ad Manitoba MBHairstylists’ HairstylistAssociation Magazine Ad size: 1/2 Page H (7”w x 4 5/8”d)

Clippings Spring 2013

Make waves Winnipeg at

Technical

College Winnipeg Technical College hairstyling grad Scott Ramos now retains a position at one of Manitoba’s hottest new salons.

Style it how you like, the simple truth is a quality education in hairstyling has never been more crucial than it is today. The anticipated retirement of a high percentage of baby boomers in the next 15 years forecasts a marked deficit in skilled trades workers in the province. This, paired with the recent advent and rise of the boutique salon in Manitoba, and society’s ever-increasing emphasis on health, happiness and personal wellbeing, means an enhanced demand for skilled and qualified stylists. Winnipeg Technical College (WTC)’s hairstyling program gives students everything they need to succeed in the field, enabling them to step straight out of the classroom and onto the salon floor. WTC’s accredited hairstyling program provides students with the study www.manitobahairstylists.com

and practice of all aspects of hair services for men and women. Students also receive basic manicure training on natural nails, and basic beauty treatments such as makeup product and application, and eyebrow arching and waxing. A four-week internship gives students practical hands-on experience working in a real salon, and gives them opportunity to network and build their portfolio. WTC is the only public college in Manitoba to offer this kind of program, meaning students get more bang for their buck – coming in under $6,000, the program tuition is accessible to students from all walks of life (compare this with the $12,000+ tuition charged at other strictly private institutions). Students will also have access to free parking, all college amenities and

auxiliary support services. A recent expansion means increased classroom and salon space, and top-of-the-line facilities and products. While most students in Manitoba must wait until after high school to begin a career in skilled trades or technology, Winnipeg Technical College offers a fast track to an engaging career. “Our program also accepts high school students from the Pembina Trails School Division (PTSD), who can attend during Grades 11 and 12,” says Mary Elliott, hairstyling instructor. “Not only do they gain credits for their graduation requirements, they also complete the first level of an industry certification through Apprenticeship Manitoba. And since PTSD sponsors these students, their tuition is free.”

All of WTC’s instructors are experts in their fields, with years of industry experience under their belts. In pace with the changing media and times, they offer students a variety of learning platforms, including cutting-edge MiLady or Pivot Point which allow students the freedom to study and perfect their styling techniques anytime, anywhere, from home or mobile device. Daytime and evening programs are available, keeping with Winnipeg Technical College’s mandate of accessibility. Both program options are accredited, and follow Entrepreneurship, Training and Trade, Apprenticeship Branch guidelines – meaning all successful graduates leave the college career-ready and qualified for any salon. The cumulative employment rate for graduates of WTC’s hairstyling program is an impressive 86 per cent. Scott Ramos, a program graduate, has made waves in the Manitoba styling scene. He currently works at the trendy and popular Berns & Black Salon & Spa, owned by Kitty Bernes, another WTC grad. “The hairstyling program changed my life,” Ramos says. “It was filled with inspiring teachers. They continually believed in me and pushed me in the right direction.” To register or learn more about WTC’s hairstyling program, visit www.wtc.mb.ca, or call (204) 989-6500. $

cutting-edge Adjective: At the latest or most advanced stage of development; innovative or pioneering.

Winnipeg Technical College’s Hairstyling Program is

pleased to offer cutting-edge learning options & software that give you the freedom to study and perfect top styling techniques online anytime, anywhere, from home or any mobile device. Day and evening program options give you more freedom and flexibility, and government funding means we give you more while charging you less. Call or visit today to find out how!

204.989.6500 wtc.mb.ca

Manitoba Hairstylists’ Association

Clippings Spring 2013

While most students in Manitoba must wait until after high school to begin a career in skilled trades or technology, Winnipeg Technical College offers a fast track to an engaging career.

Clippings Spring 2013

Around townProfiles

Chatters Salon & Beauty Supply on Empress Hairstylist: angie hunt makeup: rimpal kaler Model: lauren stroya Photography: rahim the photographer

Hair: Michael Larocque Makeup: Janique Lavoie at Fine Eyes Makeup Artists Photography: Campbell Photography

Hairstylist: angie hunt makeup: silvia delgado Model: bettina zielinski Photography: rahim the photographer www.manitobahairstylists.com

Hairstylist: angie hunt makeup: cam brown Model: valerie petrov Photography: rahim the photographer

Profiles

stylist: linda azemi Model: sherisse brant

stylist: sherisse brant Model: MISTY FRIESEN

stylist: MARSHA COLLINS Model: LINDA AZEMI

Manitoba Hairstylistsâ&#x20AC;&#x2122; Association

Clippings Spring 2013

Around town

Winnipeg technical College

Clippings Spring 2013

Stuff we are

‘Dye-ing’ over! We are shedding the layers and letting our hair down, spring is back in season! This year is all about bright colours, healthy hair, clean skin, and matte nails. Go wild with colour or shed that winter frizz with serums; we love what this season has to offer. Aveda Invati Exfoliating Shampoo, Thickening Conditioner and Scalp Revitalizer

Thin hair, don’t care! New from Aveda, the Invati line of a shampoo, conditioner, and scalp revitalizer will have your fine locks filling up in no time. The Invati system is clinically proven to reduce hair loss by 33 per cent to help guests keep the hair they have longer. Shampoo (200 ml) and Conditioner (200 ml) $27 each, Scalp Revitalizer (150 ml) $69 at Aveda Salons.

Bioderma Sensibio H2O

Looking for a makeup remover safe for your sensitive skin? This holy water is perfect for cleansing and removing makeup while reducing redness, soothing an irritated epidermis, and so much more. With cucumber extract and a clear water texture, Sensibio perfectly cleanses and removes the most stubborn of makeup, even waterproof, and respects skin balance like clear water. A must for any beauty enthusiast! $22 for 250 ml at Shopper’s Drug Mart.

Clarisonic PLUS Sonic Skin Cleansing System

Get a deeper clean on your facials with this handy little tool. The Clarisonic PLUS Sonic Skin Cleansing System is the cream of the crop when it comes to clean skin. In just 60 seconds, the micromassage action removes six times more makeup and two times more dirt and oil than cleansing with just your hands alone. With three different speeds for the face and body, your skin will be feeling smooth and clean in no time. $259 at Sephora.

Joico Power Spray Fast-Dry Finishing Spray

Sick of hairsprays leaving your hair sticky and stiff? Joico’s new hairspray, infused with their innovative AquaLastik™ technology, gives clients the ultimate in long-lasting control with shine, strength, and protection. It also delivers the power you need with the flexibility you like. Perfect for stylists, this hairspray keeps strands in place while maintaining pliable, true restyleability for up to 72 hours. $16.99 for 300 ml at salons.

www.manitobahairstylists.com

From Nonoo to Karen Walker to Tibi and Rebecca Taylor, matte nails were all over the runway at New York Fashion Week. Give your clients the matte treatment with Essie’s Matte About You, a matte topcoat that tones down even the glossiest of colours. Be on trend this season with a full matte nail, or a matte French mani complete with glossy tip for nails that are oh so stylish. $9.99 at professional salons.

Make Up For Ever Technicolor Palette

From green to blue to even this season’s “it colour”, yellow – bold, bright hues are popping up everywhere. Always on trend, Make Up For Ever releases their spring palette, Technicolor, inspired by the cinematic transition from 1930’s Hollywood black and white to Technicolor, this palette gives you a rainbow of options, with some safe neutrals thrown in. $50 at Sephora.

Schwarzkopf Professional BC Bonacure Oil Miracle Liquid Oil Conditioner

Magic in a bottle! This miracle potion is a leave-in conditioner uniquely designed to deliver nine different benefits. Working in two phases, the spray-on conditioner combines an oil phase, which supplies hair with a soft, radiant shine, and a care phase that is infused with properties that work towards controlling frizz, supply nourishment, and help repair damaged hairs. Perfect for spring, this lightweight conditioner seals the hair cuticle to help lock in moisture and prevent the recurrence of dryness and frizz for lasting comfort. $19.21 for 150 ml at spaboutique.ca

butter LONDON Sweetie Shop Collection

We get a major sweet tooth every time we lay our eyes on butter LONDON’s spring collection. From the minty-green Fiver to the apricot Kerfluffle to the bright citrus Jasper, this collection makes us want to grab some cotton candy and thin mints and paint our nails every colour of this pastel rainbow. $17 each at butterlondon.ca or The Bay.

Manitoba Hairstylists’ Association

Clippings Spring 2013

Essie Matte About You matte topcoat

Clippings Spring 2013

Innovate,

service, &education

Cosimo and Connie Minnella at 2012â&#x20AC;&#x2122;s Innovate Show in Saskatchewan.

advanced products the beauty industry can offer. Salon Centre is proud to offer a full range of beauty products to service both salons and spas, all available under one house. They carry the most innovative lines, including Unite, ColorProof, Moroccanoil, Joico, ISO, KoKo, Alcove, One Electrical, and many more. Salon Centre also has a large esthetics division with a dedicated supportive staff focusing on lines such as Image Skincare, MUD makeup, CND, China Glaze, Dannyco, Gehwol, and much more. Salon Centre is one of the few distributors left in the Prairies with their head office based in Winnipeg, Manitoba. With the most experienced staff in the industry (some of which have been in the industry for over 25 years), they offer superior customer service through their expertise and education. Salon Centre has professionally trained technicians and a dedicated Salon Centre is one of the largest independently owned beauty distributors serving the prairies for over 16 years.

team to keep you informed of all the latest products, trends,

Cosimo Minnella is the founder and CEO of Salon Centre, and with a lot of hard work, passion for the beauty industry, and a dedicated staff, he has grown the company from a staff of three employees and one location to a staff of over 40 with four locations covering three provinces.

Salon Centre is proud to offer seminars in all our locations

There are three cornerstones that Salon Centre has built and grown their business on over the years â&#x20AC;&#x201C; innovation, service and education. These three building blocks have become the foundation and mission for the company.

and they brought in some of the most sought-after artists in

The beauty industry is always evolving and Salon Centre makes it their mandate to bring forward the latest and most

Salon Centre looks forward to the challenges and successes

www.manitobahairstylists.com

and techniques.

to help you succeed in making your salon a success! Salon Centre held their first Innovate Show in Winnipeg in 2011, and then in Saskatoon the following year. The Innovate Show was one of the largest independent shows produced in the Prairies the field, providing valuable education and knowledge. Both shows were a great success, having guests leave inspired and informed about the latest trends and techniques.

the future holds in an ever-changing industry. $

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saloncentre Manitoba Hairstylistsâ&#x20AC;&#x2122; Association

Clippings Spring 2013

The Salon Professional Academy (TSPA) Winnipeg

Creativity and confidence The Salon Professional Academy (TSPA) is an innovative training centre, and the only cosmetology school endorsed by Redken for Excellence in Education. The Salon Professional Academy offers hands-on training in a real-world setting, where students learn not only the latest techniques in hairstyling and makeup artistry, but also proven business strategies. This well-rounded education prepares students for a long-term future in the industry. TSPA educators have a vast array of industry experience. They are committed to creating a positive, nurturing learning environment, are passionate about the industry, and committed to the success of students. As coaches, they empower www.manitobahairstylists.com

25 Clippings Spring 2013

The Salon Professional Academy is a state-of-theart facility providing students with a positive, real-world learning environment, while effectively communicating and interacting with clients. students to explore their creativity and gain confidence in their abilities through one-on-one instruction in both the classroom and salon area. This makes it possible for students to develop their own personal style and help shape their success. Programs combine the most up-to-date methods with the critical businessbuilding skills needed to maximize artistic potential and achieve greater success in the industry. Graduates hold many exciting positions within the industry, including platform artist, spa/salon manager and owner, beauty product representative, and cosmetology educator. TSPA offers courses in hairstyling and makeup artistry. The Salon Professional Academy is

260-1395 Ellice Ave Winnipeg, MB, R3G 3P2

Endorsed by Redken for Excellence in Education

HAIRSTYLING MAKEUP ARTISTRY MAKEUP BOOTCAMP ESTHETICS

Admissions 204.772.8772 (TSPA) www.tspaWinnipeg.com

a state-of-the-art facility providing students with a positive, real-world learning environment, while effectively communicating and interacting with clients. Guests will receive quality services at discounted prices from our professionally trained students, while under the watchful eye of industryexperienced educators. Visit www.tspaWinnipeg.com for a full list of guest services. For details about classes, or to schedule a tour, call (204) 772-8772, or email admissions@tspawinnipeg.com. $ Manitoba Hairstylistsâ&#x20AC;&#x2122; Association

Together. A passion for hair

NEW

IGORA ROYAL TRUE COLOR IN HIGH DEFINITION TRUE | VIBRANT | LASTING

Want to discover true color? Call 1-800-463-3081 for a distributor near you or ďŹ nd us on facebook.

www.schwarzkopf-professional.ca |

facebook.com/SchwarzkopfCanada

Clippings Spring 2013

Schwarzkopf Professional relaunches IGORA ROYAL The new IGORA ROYAL sets no limits to creativity and appeal. Raising the bar as Schwarzkopf Professional’s flagship colour brand, the new IGORA ROYAL provides everything a colourist demands: great colour precision, ultimate colour intensity, and excellent performance even under challenging conditions. Featuring the new high-definition technology, it delivers 100 per cent reliable results in every situation, meaning true, vibrant, and lasting colour – even on porous hair! The innovative relaunch brings to life the latest top colour trends from around the globe, www.manitobahairstylists.com

positioning Schwarzkopf Professional once again as an industry leader in the hairdressing business. Complementing the new IGORA ROYAL, Schwarzkopf Professional introduces an innovative activity plan for salons worldwide. The educational aspect is invigorated with the oneof-a-kind training “Royal Master Academy” focused on salons’ business success. Moreover, the “Colorpedia”, an encyclopedia about colour developed exclusively for hairdressers, will be available in Canada as of June 1, 2013. The “House of Color” application for Apple and Android devices supports

the hairdressers on a daily routine, from interactive colour consultation to formula creation and client management. All those innovative communication elements, as well as the new IGORA ROYAL range, are available as of March 2013 in all Schwarzkopf Professional partner salons.

The new IGORA ROYAL: setting the standard for colour Schwarzkopf’s colour has never been as creative, or as vibrant as now. Impress your clients with true colour in high definition for fascinating and expressive colour results! Every client request

regarding colour, no matter age, style or hair type, can now be answered with a professional colour service by IGORA ROYAL. With a comprehensive shade assortment offering perfect white hair coverage and the highest vibrancy in fashion tone directions, the new IGORA ROYAL provides perfect colour equalization even on porous, damaged hair for great results. To Schwarzkopf Professional, colour in high definition means up to 50 per cent longer colour retention, and up to 25 per cent higher vibrancy, compared to the current IGORA ROYAL.

with 100 per cent performance, even

To complete the IGORA ROYAL

under challenging conditions. This is the

relaunch, Schwarzkopf Professional

key to my salon success,” says Lawson.

stresses the importance of education

The IGORA ROYAL portfolio and service tools by Schwarzkopf Professional

of all levels. The new Royal Master

The updated IGORA ROYAL assortment

modules such as seminars, webinars, or

with an easy-to-understand structure

assessments. ASK Business Seminars

includes 111 exciting new shades.

aims to maximize each salon’s business

“Hairdressers want to see what they get. Especially when it comes to colour, a product has to deliver 100 per cent performance and needs to be fully reliable. Being true-to-swatch is a big asset of IGORA ROYAL,” says Lesley Lawson, Global Colour ambassador for Schwarzkopf Professional.

solution for each target group.

Beyond covering all essential colour worlds, IGORA ROYAL understands the specific clients’ needs and meets them with an individual tailor-made colour

ABSOLUTES dedicates its performance entirely to the demands of mature hair. It offers excellent coverage and longlasting fashion tones in only one step.

Academy extends its broad program by implementing a 10-month prestigious, tailor-made and certified expert program, including versatile

potential with colour services and provides respective tools, guidance, and inspiration. Royal Nights offers an exciting evening for everyone in the salon to experience the new IGORA ROYAL. Furthermore, the Color with IGORA and Win contest returns to Canadian salons. Select tubes of IGORA ROYAL

FASHION LIGHTS will make heads turn

contain a secret PIN code, which when

as this powerful sub-line of highlight

entered online reveals a special prize

colours delivers maximum contrast

to the salon. There are over $500,000

and ultimate lifting performance for

in prizes available to be won, including

vibrant colours, again in only one step.

Town Shoes Gift Cards, HD-TVs,

True, vibrant, and lasting! Fully reengineered colour pigment matrices for intensive colours and the clearest tone direction are brought together with the new lipid carrier system for amplified penetration into the hair cortex. Thus, the colour is locked into the hair and perfectly sealed for longer retention. This innovative technology is the foundation for answering colourists’ demands.

A speciality assortment of extracts and

Waher-Dryer, ASK Academy vouchers,

neutralizers, as well as mix-tones and

and the grand prize of an European

pastels offer further technical solutions

educational experience, valued at

clients – all dedicated to the success of

For further information, please visit

“Colour must speak truth and do the job

their salons.

www.schwarzkopf-professional.ca. $

The high-definition technology

and creative options for endless colour possibilities with the new IGORA ROYAL. But the innovations do not stop with the products! Schwarzkopf introduces a broad portfolio of service tools to consult, attract, and convince colour

$10,000. The overall activity plan accompanying the relaunch makes IGORA ROYAL the perfect partner for inspiring colour creations – in every dimension, always in high definition.

Manitoba Hairstylists’ Association

Clippings Spring 2013

30 Clippings Spring 2013

The world´s first transparent lightening system by BLONDME from Schwarzkopf Professional

A crystal clear view

see blonde lift as it happens!

Blonde is a passion, a love of life.

lightening process instantly. This saves

instinct, and permanent control. Always

It stands for youth, femininity, and

time, increases the convenience, and

striving to ensure the ultimate blonde,

glamour. As for hairdressers, it is

ensures a perfect lightening result,

after introducing the high-performance

bleaching that separates the experts

while reliably avoiding yellow casts.

lightener BLONDME Premium Lift 9+,

from the novices, because to achieve the perfect blonde look, you need ample experience, as the lightening

BLONDME is the only cross-category brand that combines colour, care,

the blonde experts of Schwarzkopf Professional have now made yet another breakthrough. The all-new

result has to be checked constantly

and styling for coloured, lightened, or

during the process – a demanding and

streaked hair. Once they have found

Gel Bleach System is a true world

time-consuming job. Now BLONDME,

a colour expert who can guarantee

innovation. Through its gel-like, crystal-

an expert for supreme blonde hair

just the right shade of blonde, natural

clear-on-the-hair formulation, this

quality, introduces a world innovation:

blondes, as well as any other lover of

pioneering lightening solution makes

BLONDME CRYSTAL Transparent Gel

blonde hair, won’t change hairdressers

it possible to exercise direct control

Bleach System. As the world’s first

anymore. Bleaching is among the

over the lightening process, taking

transparent gel lightening system,

most elaborate salon applications,

this salon application to a new level of

it allows hairdressers to control the

demanding lots of know-how, sure

convenience.

www.manitobahairstylists.com

BLONDME CRYSTAL Transparent

gel-like texture enables a precise

lightener Schwarzkopf Professional was

application and an even spread. When

developing and thought ‘wow’ is this

using the Schwarzkopf Professional

even possible?” says Lesley Lawson,

Color Meches, the lightening process

International Colour Ambassador

stays visible even with streaking

Schwarzkopf Professional. “I thought,

techniques, ensuring time-saving

here’s a product that will save time

direct control due to their transparent

and effort, which will directly result in

foils. Yet another benefit, with full-

saving money in the salon – something

head bleaching, colour removal, and

all hairdressers are looking to do.

free-hand techniques, the hydro effect

It’s a great product for experienced

prevents the product from drying once

hairdressers, while also making it ideal

applied, so the hair maintains its natural

for some of our junior colourists who

moisture balance. With the BLONDME

might be a little more nervous when

Clippings Spring 2013

“I first heard of this new CRYSTAL

CRYSTAL Transparent Gel Bleach

using lightening products.”

System, hair can be lifted up to seven

Instead of the commonly used

a natural shiny blonde of immaculate

emulsion, the BLONDME CRYSTAL

quality from hairline to hair ends. The

Transparent Gel Bleach System

mixing ratio of one-to-three makes

developer’s unique formulation contains

this innovation a very convenient

xanthan gel, which makes the product

cost-saving choice for salon owners.

transparent and works perfectly with

The anti-yellow effect neutralises or

the powder’s viscosity. Applied to hair,

corrects unwanted shades not only

the white mix becomes transparent,

here, but also when used as a bleaching

For further information please visit

while the product’s crystal-clear,

cleanser. The innovative BLONDME

www.schwarzkopf-professional.ca. $

levels in only one step, turning it into

CRYSTAL Transparent Gel Bleach System offers hairdressers a safe and convenient application, while giving their clients their very own, bespoke shade of blonde.

Take a look at the BLONDME CRYSTAL Transparent Gel Bleach System by scanning the QR code with your smartphone or tablet.

Manitoba Hairstylists’ Association

Clippings Spring 2013

Welcome to

The Nail Depot The Nail Depot was established in 1989 by

school came into our business and was thrilled

proud Canadian Ed German. Since the first day

to find out that we not only provide products to

German opened the doors, The Nail Depot has

distributors, but we also welcome independent

strived to make each and every customer feel

estheticians and other small businesses, like

like part of the family.

spas and hair salons. After spending an hour

Recently, The Nail Depot has undergone some

in our location, she expressed how thrilled

major changes. German’s son Brad, in addition

she was that we carried such a wide range of

to a brand new staff, has united to make The

selections and that we carry so many popular

Nail Depot team better than ever. The team

brands of products, such as Gehwol, Graham,

wants to make your shopping experience as seamless as possible, and if coming in to our retail location is not convenient, we offer a user-friendly website, as well as super-friendly

NSI, INM, GiGI, Gena, Allpresan, Perfection, OPI, China Glaze, to name a few, as well as our own brands of items, like polish, wax,

staff who are more than happy to take your

implements, and many more.

order over the telephone.

As social media is one of the best methods

With over 3,000 different products available to

of networking with our customers, The Nail

distributors, schools, and estheticians across

Depot has a Facebook account that we

the world, The Nail Depot boasts fantastic

welcome everyone to join and share their nail

prices, quick deliveries, and superb customer

art, tips, and tricks. Our twitter handle is @

service. Our always-friendly staff has extensive

nail_depot, which we use to send out daily

product knowledge on all the new and popular products available in our industry.

tweets, letting all our followers know of any new and exciting products, as well as special

With the recent explosion of gel polishes

deals available. Blogging is yet another medium

popularity, The Nail Depot has developed its

that we at The Nail Depot use to connect with

own brand that we can offer to our customers

customers. Weekly Blog updates are available

for an incredible price. With 50-plus colours available, the selection is one of the best in the world. Other brands of gel polish are only available in a quarter-ounce size, whereas The

on our website www.naildepot.ca, and we love to read our customer’s and reader’s comments and suggestions.

Nail Depot’s brand, Gel Polish, is bottled in

2013 is a year of big changes at The Nail

half-ounce bottles, providing our customers

Depot, and we all want to thank our existing

with an even better deal. Recently, a new graduate of a local esthetics

www.manitobahairstylists.com

customers and welcome all of the new ones to our family! $

33 Clippings Spring 2013

DEL Communications Inc. and you,

THE KEY TO SUCCESS. We offer outstanding personal service and quality in the areas of: CREATIVE DESIGN | ADVERTISING SALES TRADE PUBLICATIONS | QUALIFIED SALES & EDITORIAL TEAM

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Manitoba Hairstylistsâ&#x20AC;&#x2122; Association

Clippings Spring 2013

Index to Advertisers Aesthetic Products Canada Inc.............................................................................................................................................. OBC Apprenticeship Advanced Education & Training................................................................................................................... 15 Evelynâ&#x20AC;&#x2122;s Wigs......................................................................................................................................................................................5 MC College Group........................................................................................................................................................................IFC Salon Centre..................................................................................................................................................................................... 23 Schwarzkopf Professional.................................................................................................................................................. 30 & 31 Schwarzkopf Professional Canada....................................................................................................................................10 & 11 Sharpening By The Hand of Gord.................................................................................................................................................7 The Nail Depot................................................................................................................................................................................ 35 The Salon Professional Academy (TSPA)............................................................................................................................... 25 Winnipeg Technical College......................................................................................................................................................... 17

To advertise in the next issue of

CLIPPINGS The Official Publication of the Manitoba Hairstylistsâ&#x20AC;&#x2122; Association

Contact Michelle Raike T: 204-663-3923 or TF: 1.866.838.3029 michelle@delcommunications.com

www.manitobahairstylists.com

35 Clippings Spring 2013

Need A beauty BreaK?

For more hair-raising features, as well as to view the magazine online, visit us at

clippingsmagazine.com. Also, make sure you check out

manitobahairstylists.com for MHA news and information.

Manitoba Hairstylistsâ&#x20AC;&#x2122; Association

204-783-9996 | 1-800-565-8892

e-mail: horstmakus@aestheticproductscanada.ca www.aestheticproductscanada.ca