CLIPPINGS spring 2016
DIVE IN!
Five splash-proof beauty products
GENDER
PROOF
#BROW
GAME
STRONG
Eyebrow-raising new techniques and products
Salons closing the gap on malefemale price differences
PUBLICATIONS MAIL AGREEMENT #40934510
HOMEGROWN
TALENT TWO WINNIPEG STYLISTS MAKING
WAVES AROUND THE WORLD
osmedic INK C Specializing in Cosmetic and Paramedical Tattooing
What is Permanent Makeup?
C osmedic INK
Permanent makeup is a procedure where a qualified and licensed permanent makeup technician implants pigment permanently into the dermis of the skin. This pigment is used to enhance the colors of the face and body. Permanent makeup can be in the form of eyeliner, eyebrows, lip line and lip color, or to camouflage scars, depigmentation of the skin i.e. vitligo, or hyperpigmentation, which is skin with darker spots as a result of too much melanin. Permanent makeup is also used to enhance hair in eyebrows that are lost due to chemotherapy, aging, or disease, and simulate hair follicles on people that have thinning hair or are going bald. It can also restore the breast’s areola and nipple after breast reconstruction/surgery. Most commonly called permanent makeup, other names include dermapigmentation, micropigmentation, and cosmetic tattooing, the latter being most appropriate since permanent makeup is in fact tattooing.
560-201 Portage Avenue Winnipeg, MB, Canada R3B 3K6 Phone: +1.204.999.2494 E-mail: Admin@CosmedicInk.com
www.cosmedicink.com
Proudly located in Dr. Ziesmann’s cosmetic clinic.
For more information please see our editorial on page 13.
CLIPPINGS spring 2016
Cover and this page photo credit
Photography Carlos + Alyse (www.carlos-alyse.com) Hair Roger Medina for Judy Inc. using Garnier hair care (www.rogermedinahair.ca) Make up Ashley Reading for Plutino Group Model Agnes Kudukis for Next Models
In this issue… 4 Editor’s message, Shayna Wiwierski 6 Ahead of the curve: The latest trends in brows
Published by DEL Communications Inc. Suite 300, 6 Roslyn Road Winnipeg, MB R3L 0G5 www.delcommunications.com
9 Dive in! Our favourite waterproof makeup products 10 Stay creative, stay motivated, stay humble. Two Winnipeg stylists on what it takes to make it in the industry
President & CEO David Langstaff Publisher Jason Stefanik Editorial Director Shayna Wiwierski shayna@delcommunications.com ContribUting Writers Riley Chervinski Aileen Nunez Sales Manager Dayna Oulion 1-866-424-6398 Advertising Sales Cheryl Ezinicki Production services provided by S.G. Bennett Marketing Services Art Director Kathy Cable LAYOUT & design Dana Jensen Advertising art Sheri Kidd
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13 Cosmedic Ink: Your microblading, cosmetics, and medical tattooing specialists © Copyright 2016 DEL Communications Inc. All rights reserved.The contents of this publication may not be reproduced by any means, in whole or in part, without prior written consent of the publisher. While every effort has been made to ensure the accuracy of the information contained in and the reliability of the source, the publisher in no way guarantees nor warrants the information and is not responsible for errors, omissions or statements made by advertisers. Opinions and recommendations made by contributors or advertisers are not necessarily those of the publisher, its directors, officers or employees. Publications mail agreement #40934510 Return undeliverable Canadian addresses to: DEL Communications Inc. Suite 300, 6 Roslyn Road, Winnipeg, Manitoba, Canada R3L 0G5 Email: david@delcommunications.com PRINTED IN CANADA | 6/2016
14 Get primped at Prep; From blow-dry bar to successful salon 17 Going for gold: Skills Manitoba Competition recap 18 Tools of the trade: Social media helping stylists to make a name for themselves
20 Stuff we are ‘dye’-ing over! 22 Equal treatment: Salons starting to charge the same for men and women 23 Why knowing how to install different methods of extensions is so important
24 AG Hair revolutionizes the way you wash your hair with new Cleansing Cream 26 Detachable or adjustable: What’s better?
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Editor’s message M
anitoba is home to some major talent.
From Insta-worthy salons to stylists that are making international headlines, our beautiful province is making a dent in the hairstyling world. Maybe you’ve heard of Roger Medina, whose work graces our cover this issue. The Winnipeg-born stylist who now calls Toronto and Los Angeles home was recently named as Garnier’s Canadian Hair Expert and his work has been seen in both major national campaigns and on the red carpet. This issue of Clippings magazine we look at major trends in the industry. We take a glance at eyebrow-raising new techniques, hiring processes that are so 2016, as well as waterproof makeup products that will have us running to the beach – full makeup in check. As always, we take a look at the stylists and salons that are making headways in the province, as well as fair pricing for both male and female clients. I hope you enjoy this issue of Clippings magazine, and as always, if you have any story ideas, comments or questions, feel free to send them my way. ■
! s r e e h C Shayna Wiwierski
@DELCommInc
One of Winnipeg-born Roger Medina’s high-profile clients, Chloë Grace Moretz. See the feature on page 10.
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Innovator Be a trailblazer in your market. Great Lengths continues to be the most recognized Hair Extension Brand in the world. Our supreme hair quality, industry leading education and customer service sets Great Lengths apart. We are the global leaders of ethically sourced, fully traceable, nonchemically treated hair to the professional salon industry. We know what we do well and our dedication to improving our business helps us to maximize yours. Our aim is to focus on you, the stylist, helping expand your career and being your business partner. Visit our website to learn more about our services and view our 2016 educational seminar schedule.
www.greatlengthscanada.com
What’s in your salon?
AHEAD OF THE
CURVE By Riley Chervinski
The latest technique in brows is making them centre stage this season
T
hick, strong brows are no longer reserved for runway models. Now, there are gels, pencils, brushes, tints, and even permanent ink to achieve a Cara Delevingne-level brow status. Hashtags like #BrowGame and #BrowsOnFleek have hundreds of thousands of hits on Instagram, and lately, a new trend has cropped up on the brow scene.
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It’s called microblading, which is a semi-permanent procedure done by an aesthetician depositing pigment into the first layer of skin using light, thin strokes that mimic natural hair. The entire procedure takes about two hours (plus frequent visits for touch ups), and clients come away with fuller and more symmetrical-looking brows. Microblading is different than traditional cosmetic tattooing, which deposits much more pigment into a deeper layer of
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skin by a specialized tattoo machine. Permanent cosmetic tattooing, or micropigmentation, typically lasts one to five years, while microblading lasts anywhere from eight to 16 months. Microblading is not a new procedure (it started more than 10 years ago), but it’s one that’s quickly gaining popularity in North America. Giovanna Minenna, the lady behind Brows by G, and Winnipeg’s first specialist provider of microblading, says the demand for microblading has grown rapidly over the last few years. “There has certainly been a huge surge in popularity and demand for the procedure. This is likely attributed to an increased awareness of what it is and the results. Many
microblading courses and a master’s program in both Canada and Europe, as well as a micropigmentation certification program in Toronto. “We take everything into consideration when microblading— face shape, bone structure, skin colour, eye placement, hair colour and brow hair colour,” explained Minenna. “We have a special way of measuring to ensuring the brows are even and a unique way to colour select so that we choose the proper colour once the skin has healed.” Now, Minenna is using her expertise to educate others in the art of the eyebrow. She’s pairing up with MC College to offer a Microblading Technician Training Program across Western Canada.
Permanent cosmetic tattooing, or micropigmentation, typically lasts one to five years, while microblading lasts anywhere from eight to 16 months. salons have started to offer the procedure,” said Minenna, who opened her clinic in 2015. Brows by G is located on Grant Ave. in Winnipeg, and currently has four brow specialists, all three others trained by Minenna herself. The brow proprietor completed
The course offered in Winnipeg sold out quickly, and Anna McGregor, director of the MC College Winnipeg campus, said she’s not surprised. “Students and professionals alike are always interested in furthering their education in the beauty industry. You
#BrowsOnFleek Looking for an alternative to microblading? Thankfully most cosmetic brands are putting the spotlight on brows this season. Here are our top three Insta-worthy brow products.
Make Up For Ever Pro Sculpting Brow $32 at Sephora
Maybelline Brow Drama Pomade Crayon $11.99 at London Drugs
Smashbox Brow Tech To Go $32 at Shoppers Beauty Boutique
have to stay current if you want to meet the needs of today’s consumer,” said McGregor. The course will offer innovative techniques to develop qualified microblading technicians and help meet the increasing demand for microblading services, which McGregor predicts will only grow with time. “[Microblading is] definitely here to stay! It’s amazing how a good set of eyebrows frames the face, giving a youthful appearance. Women all over the world are after the perfect eyebrow. Microblading will evolve with the beauty industry and technicians will only get better and better at what they can offer their clientele,” said McGregor. And for most clients, Minenna said microblading is a dream come true. “Some clients cry in happiness as they finally have eyebrows. We definitely see the difference in a client from when they walk in to when they leave. We want to give everyone a boost of confidence and make them feel absolutely beautiful,” she said. ■
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DIVE IN! From our new favourite waterproof mascara to a rainbow of eyeliners guaranteed not to budge, we’re yelling “canonball!” over these beauty products that keep makeup fresh, even in the deepest of waters.
Deca Lip Pencils $14.95 at Trade Secrets
MAC Pro Longwear Waterproof Colour Stick $22 each at MAC counters
Aq ver r E ra Fo pho Up at Se ke Ma 5 each $2 ua
Ardell Invisibands Wispies Black $9.95 at Trade Secrets
in yel
fE oo
rpr
te Wa er
Too Faced Better Than Sex Waterproof Mascara $30 at Sephora
XL
Cargo Swimmables Water-Resistant Blush $29 at London Drugs
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Stay creative, stay motivated, stay humble Two Winnipeg stylists on what it takes to make it in the industry By Riley Chervinski
Winnipeg-born stylist Roger Medina was recently named Garnier’s Canadian Hair Expert earlier this year.
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I
t was the first day of kindergarten when Scott Ramos discovered he might have a talent for art. His teacher handed the class a paper with the letter “A” drawn on it, and asked them to colour it in. Most kids scribbled wildly across the page, but Ramos stayed cool and collected.
“I remember I stayed inside the lines, clean, and my teacher was shocked at how neat it was,” he said. Today, Ramos continues to shock people. The widely recognized barber from Winnipeg is known for his clean cuts and detailed designs —including a replica of an iconic Chris Brown album cover on a client’s head that the artist reposted on his own Instagram page. Ramos says hairstyling is a form of art, but different in that, “It’s the opposite of drawing because you’re taking away instead of adding on to something.” The 27-year-old attended MITT almost 10 years ago— a time, he says, when male stylists were few and far between. He was made fun of by others, and eventually started skipping classes and goofing off before dropping out entirely.
He has a line of hats and shears-shaped pendants that he designed himself, and he teaches in classrooms and conferences around the world. “Being self-employed is great because you can choose your own hours. I have an online booking system, it’s my own personal assistant, and there’s more ways of making money than just standing behind a chair,” explained Ramos. Now back in Winnipeg, Ramos has big plans to open a shop in his hometown in the next few months. Since returning home, he’s been excited to watch the city grow. “When I moved back home, I noticed Winnipeg is really stepping it up with cool new boutiques, coffee shops, donut shops. My support system here has always been amazing. I really want Winnipeg to be noticed more—when I stand in front of a crowd in Brazil, I tell them proudly I’m from Winnipeg,” said Ramos. And it’s a similar success story for Winnipeg-born stylist Roger Medina.
“I was the teacher’s pet because she saw potential in me and my talent, but I was just being that cool guy, thinking, ‘I don’t need education,’” said Ramos. But Ramos wasn’t a quitter, and he eventually returned to the school to finish his program. A recent photo from his Instagram page shows him with two of his instructors, captioned, ‘Paid a respectful visit to my cosmetology teachers to apologize for all my absences, and to thank them for helping me jumpstart my career’. And it’s a career that has taken him far. After graduation, he started at Berns & Black Salon before moving to Montreal in 2013. There, he worked at Notorious Barbershop — a luxurious, high-end men’s salon new to the hair scene. It was there that Ramos really developed his customer-relation skills. “Sometimes clients don’t feel like talking. Sometimes they just want to sit down, get their hair cut and leave. But I can usually get those vibes from people. You just have to let it flow, really,” he said. Besides creating Insta-worthy fades in salons (his page has over 80,000 followers—which he assures us he didn’t pay for), Ramos keeps himself busy elsewhere. He’s won trophies for barber competitions in New York, Miami, and Connecticut, and even brought home the grand prize in Cedric’s Barber Battle as the only Canadian contestant.
Scott Ramos pays a visit to his teachers at MITT. Photo from Instagram/famos.
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Photography Carlos + Alyse (www.carlos-alyse.com)
Hair Roger Medina for Judy Inc. using Garnier hair care (www.rogermedinahair.ca)
Make up Ashley Reading for Plutino Group
Model Agnes Kudukis for Next Models
Medina graduated from Winnipeg’s Scientific Marvel School of Hairstyling & Esthetics before completing an apprenticeship at Edward Carriere salon. He then worked at Berns & Black Salon as a master stylist for five years. The 27-year-old competed on Canada’s Best Beauty Talent, and styled hair for campaigns with Peter Nygard, Polo Park Shopping Centre and St. Vital Centre. His work hung from larger-than-life billboards around the city. Medina’s distinct combination of commercial and editorial techniques was a rarity in Winnipeg’s hair scene. “I started out doing very crazy hair in Winnipeg, because I wanted to separate myself from other stylists in the city and stand out,” said Medina. Now, he splits his time between the Brennen Demelo Studio in Toronto and Los Angeles. “I love Toronto. It’s great that I can represent for Winnipeg— everyone’s so shocked when I say I’m from Winnipeg. It feels good to say that,” said Medina. Since being named Garnier’s Canadian Hair Expert earlier this year, Medina’s job is anything but a typical nine to five. When he’s not working at the studio two days a week, he’s out shooting campaigns (he recently worked on the Nike campaign in Vancouver), on set for clothing companies such as Roots and Pink Tartan, or filming national commercials for his Garnier gig. Medina has been invited to work both New York and Toronto Fashion Week and occasionally, when a celebrity comes into
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town (Chloë Grace Moretz and Clémence Poésy, to name a few #nobigdeal), Medina has to cancel salon appointments and attend to the leading ladies. “It’s a grueling schedule, but it becomes your lifestyle. It doesn’t feel like you’re working, you’re living the dream,” said Medina. Regardless of the fame, followers, and celeb-status that the two men have achieved, Medina and Ramos both stay thankful for their Winnipeg roots. “I’m so fortunate. If I wasn’t doing hair, I would have no idea what I would be doing right now,” said Ramos. “Coming from a small town, I’m really proud of where I’m from. I remind myself to stay humble and be humble.” Medina agrees. “I can still come back to Winnipeg and have a beer with my friends and still be the Roger they knew growing up and that will never change,” he said. And when offering guidance to new stylists hoping to make it in the industry, the two men have similar advice. “Believe in yourself, even when nobody else does. That’s important. Stay creative. Stay motivated,” said Ramos. “Keep on moving forward and always push and challenge yourself. In any profession, we always get too comfortable. Strive to make the impossible possible by thinking outside of the box to perfect your craft,” said Medina. “You never really make it because you’re always striving to be the better person you are.” ■
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Cosmedic Ink
Your Microblading, Cosmetic, and Medic al Tattooing Specia lists
O
ver the past few years, Keri Hamilton, owner of Comedic Ink, has been giving back confidence to men and women of Manitoba and the surrounding areas through cosmetic and medical tattooing.
Cosmedic Ink is an exclusive and high-reputable professional makeup service, based on the revolutionary micropigmentation technique. Our success comes from outstanding customer service and unique artistic skills. Our makeup services have been designed to improve your personal image by affecting your natural-looking beauty and facial features. Hamilton has been a freelance hair and makeup artist for 26 years and has practiced micropigmentation since 2005. She specializes in all forms of permanent makeup, including the latest most natural-looking eyebrow technique called microblading, where eyebrows are tattooed by using a manual tool to replicate realistic-looking hair strokes. Also using a digital tattoo machine, she tattoos realistic eyeliner, lips, and specializes in paramedical tattooing to camouflage burns and scars, skin irregularities, 3D areola simulation, and scalp micropigmentation – or SMP – to camouflage thinning hair and baldness. One of Hamilton’s specialties is areola repigmentation, where she recreates the areola and nipple after a breast reconstruction by shading the area with pigment so the nipple has a 3D effect. Hamilton is the only specialist contracted with the WRHA and is currently working with top plastic surgeons in Manitoba to provide these services for patients affected by breast cancer. She also provides services to people who are in need of permanent cosmetics for medical reasons, such as camouflaging scars from a surgical procedure, accident, permanent cosmetics for clients who have had chemotherapy,
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including but not limited to, post facial reconstruction, burns, scarring, birth defects, hair loss, and other traumas. “I love making people feel beautiful. This is more than just an art form to me, this type of tattooing allows a psychological healing for some people who don’t feel good about their looks, and this is why I am passionate about this industry and continuously strive for the best results possible,” Hamilton says. Cosmedic Ink also offers traditional tattooing and various skin services, including microneedling, age spot, wart and skin tag removal, dramatic eyelash extensions, 8D volume lash extensions, and also eyelash perming and tinting. Mobile hairstyling and makeup application services are available for fashion and glamour photography, commercial, editorial, weddings, theatre, events, and special effects. Cosmedic Ink is proudly located inside of Dr. Ziesmann’s Cosmetic Clinic in the Canwest (TD) building on the corner of Portage and Main. The staff at Ziesmann’s, like Hamilton, are dedicated to assisting men and women to feel more confident about themselves and to leave feeling better than when they came in. Permanent makeup can enhance your life! Wake up with makeup perfectly applied every day. Please call Keri Hamilton (204-999-2494) at Cosmedic Ink and book your complimentary consultation today, or visit them on Facebook, Instagram, or their website at www.CosmedicInk.com. ■
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GETTING PRIMPED AT
PREP From blow-dry bar to successful salon By Riley Chervinski
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W
hen owner Chelsea Marinelli moved Prep Hair into its trendy Corydon Ave. building three years ago, she had a lot of help, but she also took on a lot of the tasks herself —including painting a large mural on the entire east wall. With a design idea in mind, she grabbed a paintbrush and climbed up the ladder. Halfway through adding the funky black shapes to the salon’s otherwise white wall, Marinelli slipped and fell— breaking both ankles in the process. Today, her ankles are healed, but the hard work she and her sister Allison put into the salon remains just as strong—and it shows. Prep Hair is widely known in Winnipeg for giving clients a rainbow of pastel-coloured hair, lived-in balayages, and intricately awesome braids. Eighteen stylists and two barbers work at the shop located at 701 and 703 Corydon Ave. The salon space is clean, light, and modern. A wall-length mirror lengthens the main room (there’s a downstairs and an upstairs to the salon as well) and wooden shelves dotted with tropical plants and EVO hair products line the walls. Upbeat indie tunes play beneath the sound of blow dryers, and clients sip bubbly out of champagne flutes from the bar downstairs (Prep Hair was one of the first salons in the city to grab a liquor license, and they have bars on both levels). “We want to have that party atmosphere— we’re open a little bit later at night so people can have wine and beer while they’re getting their hair done,” explains Marinelli. “We have so much snow and cold in this little city of ours, so I try and keep things happy and good vibes all year round.” A lot of those good vibes come from the salon’s infamous flower wall—an entire wall that’s covered in green leaves and dotted with colourful flowers that Marinelli switches up whenever she gets bored. Hundreds of clients have posed in front of
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the flower wall to show off their fresh new ‘dos on Instagram, and it’s helped set the salon apart from the rest with more than 5,000 followers. “I was inspired by a clothing store in L.A. on Melrose Ave. They had all these flowers and these beautiful living walls on the side of their building and I said, ‘Whatever I do, I need to have this’, because I felt it was really beautiful and I hadn’t seen anything like that in Winnipeg,” said Marinelli. The salon’s name comes from its origins as a blowdry bar, where Marinelli and her sister Allison would host ‘prep parties’ to get girls ready for a night out. She says the bar was a hit, but she wanted to expand beyond blow-drying and styling to include colour and cuts. Now, the small salon offers cut, colour, blow-dry, and styling services to a big client list, including Jenna Rae Illchuk of Jenna Rae Cakes and Mark Stuart of the Winnipeg Jets. Besides basic style services, Prep Hair hosts parties and collaborates often with local brands from Winnipeg’s creative scene. Most recently, the salon hosted ‘A Taste of Pastel’, where they worked closely with clothing brand Corue Canada and Elsa Taylor from The Roost. They coloured models’ hair different shades of pastel and had a DJ, drinks, and a party to showcase their work. “Every month or two we’re trying to do something big like that because people enjoy coming. It’s not so much about getting clients anymore, it’s also about hosting fun things and events,” said Marinelli. The average client at Prep Hair is between 18 and 35, but Marinelli hopes the salon provides a relaxing, fun experience for everyone. Bookings are made through the individual stylists—clients can text, email, or call to make an appointment, and each stylist has an Instagram page showing their work. Looking ahead, Prep Hair has big plans. They’re about to launch a lifestyle channel on YouTube (Marinelli and her sister have been collecting and
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creating travel, makeup, fashion, and hair content over the last two years), and plan to open a second salon elsewhere in the future. “We have such a great community, great vibe, and we try and do a lot of fun team-building things. Prep is a bit of a different way of running a salon, and people are happy to come into work. It creates a really great atmosphere and environment,” she said. ■
Prep Hair owner Chelsea Marinelli
Want an inside look at Prep Hair? Scan the QR code with your smartphone or tablet to see a behind-the-scenes look at our shoot!
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Going for
gold
Skills Manitoba Competition Recap
T
he 19th annual Skills Manitoba Competition was held at Red River College on Thursday, April 14, 2016. It was once again a great success with competitors participating from all over Manitoba. This year’s hairstyling technical committee members were Andrea Delisle, Melinda Vandenberg, Brenda Hinch, Anne Weaver, Lynn Bell, Jodi Newman, Kyle Von Riesen, Carrie Lind, Shelley Bargenda, Elizabeth VanderVeen, Tony Scarpino, and Sarah Gilman. We would like to thank the following people for volunteering their time to judge the event for the competitors: Gary Frain, Daniel Man, John
Unger, Susan Haywood, Courtney Anderson, Denise Letienne, Doreen Ness, and Sybil Kunce. Many thanks go out to the sponsors who generously supplied donations for the competitors, including Passion Beauty Supply, ESP, AG Group, Summit Salons, KAO/ Goldwell Canada, Salon Centre, and Schwarzkopf Professional Ltd. The trainer for the competition was Courtney Anderson. We thank Anderson for volunteering her time, it was very much appreciated. The two gold medal winners, Alayna Reimer and Aerien Steadman, will represent Manitoba at the Skills Nationals competition, which will be held at the Moncton Coliseum on June 5-8, 2016. We wish them well. ■
Winners in the Beginner category in the 19th annual Skills Manitoba Competition.
Beginner: Gold – Tanisha Dhillon, Manitoba Institute of Trades and Technology Silver – Makenna McKay, Helen Betty Osborne IERC School Bronze – Nicole Papas, Louis Riel Arts & Technology Centre
Post-Secondary: Gold – Alayna Reimer, Manitoba Institute of Trades and Technology Silver – Kendra Reimer-Penner, Manitoba Institute of Trades and Technology Bronze – Spencer Pendree, Manitoba Institute of Trades and Technology
Secondary: Gold- Aerien Steadman, College Sturgeon Heights Collegiate Silver – Bea Requerme, St. James Collegiate Bronze – Hillary Cuthbert, St. James Collegiate clippingsmagazine.com
Winners from St. James Collegiate. Clippings spring 2016
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TOOLS OF THE TRADE
Social media helping stylists make a name for themselves
I
By Riley Chervinski
n an industry as visual as hairstyling, it’s important to showcase your work as a stylist. But in today’s digital age, forget about hauling around a huge portfolio to every salon in the city. Social media lets you reach a large audience with a single Instagram or Facebook account—and for some salons, it’s even required. Chelsea Marinelli, owner of Prep Hair on Corydon Ave., says she doesn’t hire stylists at her salon without doing a social media check first. “If they don’t have an Instagram [account], they’re not coming in. Instagram is so important for the hair world, and if they don’t have that focus, then I would 99 per cent not call them,” she said. And she should know — her salon has over 5,000 followers, while each individual stylist has a few hundred. Marinelli says a lot of the salon’s business comes from these Instagram accounts where stylists post hair transformations, funky braids, creative cuts, and new products. She recommends her stylists keep their accounts public (so anyone can view them) and separate from their personal accounts. Brittany Goncalves, a recent grad from MC College’s nine-month hairstyling program, says schools are even starting to incorporate social media into the curriculum. “They spoke a lot about social media and how it can benefit our career in a much quicker way—by getting your name out there as much as you can to start building that clientele that every stylist needs and wants,” said Goncalves.
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“Instagram is so important for the hair world, and if they don’t have that focus, then I would 99 per cent not call them.” Since graduating, Goncalves has started an apprenticeship at Shear Style Hair Studio on Dakota, and uses both Facebook and Instagram to showcase her work. She finds Instagram is targeted to a younger clientele, while Facebook allows her to connect with an older demographic. “Social media and my career go hand in hand. I honestly don’t know how people built a full clientele without social media; it does all the work for you. Hashtags are also huge on Instagram for stylists—I like to hashtag #WinnipegStylist, so if any locals are looking for a stylist, they can see my pictures,” Goncalves explained.
At The Salon Professional Academy Winnipeg, social media is strongly encouraged. The school supplies students with iPads and encourages them to snap, post, filter, and publish their work. If they have client openings, they should be posting about it online. “Obviously students don’t have the money to pay for a ton of advertising. [Social media] gives them the skills to advertise without having to spend a ton of money,” said Stephanie Dzikowicz, director of admissions. And like any industry where social media is a tool of the trade, Dzikowicz reminds students to always be selective and professional when posting online. ■
MAMMOTH BEARD CO.
b e a r d
O i l s .
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WEB: WWW.MAMMOTHBEARD.CA EMAIL: SALES@MAMMOTHBEARD.CA PHONE: 403-923-7549
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Bite Beauty Amuse Bouche Lipsticks $30 each at Sephora. 40 shades available.
Stuff we are ‘Dye’-ing over!
Foreo Luna 2 for Normal Skin $229 at Sephora
AG Sea Spray $24 at Trade Secrets.
MAC Vibe Tribe Collection Prices vary, available at MAC counters and MACcosmetics.com.
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Babyliss Pro Rapido Dryer $319.99 at fine salons and spas across Canada.
Sun Bum Beach Formula Shine On $23.99 at Shoppers Drug Mart.
Make Up For Ever Pro Sculpting Face Palette $54 at Sephora
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Equal Treatment Salons starting to charge the same for men and women
By Riley Chervinski
The new pricing structure means a man with long hair who requires a lengthy, detailed cut could pay more than a female client who visits the salon for a quick trim based on chair times. This differs from some salons where fixed prices for men and women are in place.
A
n Edmonton salon made headlines earlier this year when they announced a new haircut pricing model — the price of cuts at Adara Hair and Body Studio would now be based on length of hair and chair time, instead of a client’s gender. Co-owner Rebecca Wollenberg says the decision was an easy one. “We noticed that pricing was unfairly represented between short and longhaired clients, and it started not making sense to us anymore based on that old model of charging. We just decided it was time to make the change,” she says.
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The salon received widespread media attention for their policy, which came in effect March 1st. Buzzfeed, the Edmonton Journal, and Metro News Canada were among the handful of publications that picked up the story. “It’s been amazing. We’ve had no negative feedback, and we’ve definitely seen an increase in appointments and new clients. People are happy to support a salon that is progressive. There’s been positive feedback from existing long-haired clients who know they will pay more, just because they want to support what the salon stands for,” says Wollenberg. Wollenberg says the salon is LGBTQfriendly and participates in Pride Week
each year. She hopes the new pricing model will allow LGBTQ clients a safe space to get their hair done, and looking forward, Wollenberg says she’d like to see every salon implement this new pricing model. “I think it’s definitely a time to transition. We are encouraging all salons to move forward with this kind of change, it just makes sense,” she says. In Winnipeg, the Aveda Institute has been charging the same amount for men and women’s cuts for years. “Why should it be any different— the service is the service, we book in the same amount of time for a male guest as a female guest when it comes to a haircut, and they both get a really great experience,” said Anna-Maria Pozzi, assistant team leader at the Aveda Institute. Haircuts at Aveda range from $15-$50, depending on the stylist’s experience level. In some places, like California, it’s actually illegal to charge based on gender (gender bias in service pricing was outlawed in 1995). As of 2014, no laws exist in Canada to protect consumers and prohibit the practice. ■ clippingsmagazine.com
Why knowing how to install different methods of extensions is so important
N
ow with the increasing popularity of extensions, new innovations in extension methods have come about.
When extensions were first introduced, you only had the option of having them bonded in using keratin bonds, which would take several hours. Now there are a multitude of methods available to the long, luscious hair seeker. Here is a brief description of what is available in the market today. With tape-in extensions, you can now have a full head of extensions applied in under an hour and they can be reapplied. With micro-loop extensions you can have the hair attached without the use of glue or heat. The micro-loop extension simply uses friction by clamping a metal ring around the hair to hold the extension in place. The extension can be easily re-used simply by loosening the ring and sliding the extension up and re-clamping the ring tight. The smallest bond ever is found on the nano tip extension, which is similar to the micro-loop extension, the main difference is that the rings for the nano tip extensions are 90 per cent smaller than for the micro-loop. It is so small that the bond is virtually invisible. Nano tip extensions are great for clients with really fine or thin hair. The safest extension on the market today would be the halo extension. It does not attach to a clients’ own hair; the weight
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of the extension actually rests on the top of the head through an invisible wire so there is no pulling or weighing down of the clients’ hair by the extension. The halo extension can provide the same amount of hair as a weft, and unlike clipins, you can’t get any bald spots from always clipping the hair in the same place because it doesn’t have any clips. The best part is that the halo extension is extremely comfortable. Once you’ve worn it for a while you forget that you even have it on. By keeping up-to-date with innovations in hair extensions, you as a hairstylist are better equipped to be able to satisfy your clients’ hair needs. Each hair extension method has its own advantage that differentiates it from another method. By knowing what the advantages are for each method, you are able to choose the best one for your individual clients’ needs. We at Infinitude Hair Extensions are the only brand that carry all the hair extension methods available on the market today. Infinitude is the one place you need to go for all your extension needs, whether it be for hair or for accessories related to extensions, we have it all. Backed by over 30 years of experience in manufacturing hair, with Infinitude you get the highest-quality remy human hair extensions for a very reasonable price. We strive to help stylists to grow their hair extension business through our excellent customer service and training program. We can help you start or grow your extension business beyond your expectations. ■
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AG Hair
revolutionizes the way you wash your hair with new Cleansing Cream
H
air shouldn’t be complicated, which is why we’re drawn to styles that are approachable, simple and undone. AG’s Cleansing Cream is the gentlest way to refresh your hair. This foam-free hair wash is a shampoo and conditioner in one. Cleansing Cream is formulated with AG’s exclusive Sea Complex, which strengthens hair, restore moisture, and enhances natural texture – ideal for super dry or brittle hair (to thick, course, or curly hair). Cleansed hair is less stressed, softer and more manageable. With over 95 per cent naturally derived ingredients, including Sea Complex (like anti-aging seaberry oil), Spring Pea Protein, and honey quat moisturizer, this cleansing cream nourishes and conditions base to gently remove dirt and pollutants from the hair.
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Clippings spring 2016
How to Use Apply five pumps on short hair; 10 on medium length hair, and massage a generous amount into scalp and wet hair. You can leave this on while you shower. Rinse and repeat as desired. It is unnecessary to follow with a conditioner. Added tip: Cleansing Cream is the perfect rinse after a salon colour treatment, gentle cleansing agents remove colour and the low PH closes the cuticle to lock in colour.
Ingredient highlight Sea Complex • Giant sea kelp – high in protein, iodine and calcium, which strengthens hair and helps reduce split ends and breakage. Clarifies as it removes unwanted toxins and environmental pollutants.
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• Bladderwack seaweed – rich in nutrients and essential amino acids for healthy hair, bladderwack is a natural polymer with a high percentage of sodium alginate to create texture.
• Shikakai – mixed with water and used as shampoo in India for hundreds of years. Mild and exceptional cleansing properties. Conditions scalp and removes dandruff.
• Irish moss – contains vitamin A and C, which naturally condition hair, and vitamin B which helps maintain a healthy scalp.
• Desert date (balanites aegyptiaca) – derived from a tree grown in tropical Africa. A gentle cleansing agent with unsaturated fatty acids that moisturize and nourish hair.
• Dulse seaweed – rich in protein, potassium, iron, vitamin K, and iodine, which strengthen hair and protect from damage. • Seaberry oil (sea buckthorn oil) – rich in vitamin A & E that help fight aging in hair and combat dryness, brittleness, thinning and breakage. Vitamins B1, B2, and B6 rejuvenate and create healthy blood cells, which transport oxygen through the hair. • Spring pea protein – naturally derived protein that promotes moisture retention and improves hair manageability, forms a protective film, and reduces breakage of fine hair.
• Gypsophila – a gentle cleansing agent. • Vitamin E – conditions and strengthens hair. • Honey quat moisturizer – low molecular weight allows it to penetrate the hair shaft and provide long-lasting moisture, shine, and luster. • Grape seed oil – an anti-humectant that locks in moisture and protects hair from humidity. • Menthol – cleanses and invigorates the scalp. ■
Introducing
TEXTURE
Effortless, Undone Hair Made Easy.
LEARN MORE ABOUT OUR NEW TEXTURE LINE AT AGHAIR.COM
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Clippings spring 2016
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Detachable or adjustable -
What’s Better? By Aileen Nunez, Andis International education manager
Andis Envy adjustable blade clippers.
O
ne of the most common questions asked of Andis educators is which clipper type is better – detachable or adjustable? To answer this question, let’s first take a look at the differences between the two clipper types. Adjustable blade clippers, such as the Andis Supra 120 Ion and the Envy, are used primarily for tapering and blending. If a customer only desires to have one clipper in their kit, and he or she doesn’t do a high volume of clipper cuts, then an adjustable blade clipper would be my recommendation. The ability to achieve a wide variety of hair lengths with a single tool and the included attachment combs make an adjustable blade clipper the best buy.
Andis Supra ZR detachable blade clippers.
Detachable blade clippers, such as the Andis Supra ZR or BGR+, along with various detachable blade sets, are designed for highvolume, heavy-duty bulk hair removal. They do this quickly and efficiently, and therefore are suited to the hair professional wanting to save time and service more customers. For the hair professional who is serious and desires to create quality cuts fast, a detachable blade clipper is a must-have. To get the most out of a detachable blade clipper, an investment in a minimum of three blade sets based on their most commonly GRANDMASTER SHARPENER
requested haircut lengths is necessary. A clipper with multiple speeds can also offer them additional control. Ok, I’ve danced around the answer long enough. The best clipper type is the one that will best meet the customers’ needs. My suggestion to the hair professional would be to acquire both because each clipper type complements the other. Having a detachable/adjustable combination in the toolkit is the key to saving time without sacrificing quality. For example, there are times when a heavy-duty detachable blade tool is needed, as well as times when a quick change in haircutting length is desired, like clean, edgy fades, making the adjustable clipper the best choice. So, based on price point and versatility in a single tool, an adjustable blade clipper, such as the Envy, would be the best option if only one clipper were being purchased. On the other hand, if a hair professional desires to invest in tools that will help enhance their career and cutting experience, having both the adjustable and the detachable blade clippers is the smart choice. To learn more about adjustable and detachable blade clippers, visit andis.com, and make sure to follow us on Instagram at @AndisClippers, and on Facebook and Twitter by searching for “Andis Company”. ■
SUITE 300, 6 ROSLYN ROAD, WINNIPEG, MANITOBA, CANADA
www.delcommunications.com
Eddies Sharpening 202 Wallasey Street Winnipeg, MB R3J 3C1
204-832-3999 eddies@mts.net
www.mts.net/~edsharp
26
ISSG TM MEMBER INTERNATIONAL SHEAR SHARPENENERS GUILD
Clippings spring 2016
AUTHORIZED ANDIS, DANNYCO/FORFEX, OSTER/SUNBEAM and WAHL REPAIR CENTRE
DEL Communications & You, the key to publishing success. We offer outstanding personal service and quality in the areas of...
• Creative Design • Advertising Sales • Trade Publications • Video Production & Editing • Qualified Sales & Editorial Team
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For professionals wanting a lithium-ion tool that won’t weigh them down, look no further than the Cordless Envy Li clipper. Weighing less than 10 ounces – 25% less than its corded cousin – it still offers a powerful, rotary motor designed for all-day salon use. With a blade that adjusts from 000-1, it’s the perfect tool for tapering and fading. See it today at your authorized Andis dealer.
Cordless Envy™ Li #73000
1.800.335.4093 www.andis.com
©2016 Andis Company, Sturtevant, WI USA 2016-104
Introducing the Cordless Envy™ Li
CLIPPINGS online
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Index to Advertisers AG Hair.........................................25 Andis Company.......................IBC Cosmedic Ink............................ IFC Eddies Sharpening.....................26 First Lady Products........................5
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Mammoth Beard Co..................19 Manitoba Institute of Trades and Technology........ OBC Nellies Hair Emporium..................8
START THE TREND. LAUNCH YOUR HAIRSTYLING CAREER IN SEPTEMBER 2016 SPACES STILL AVAILABLE FOR EVENING SESSIONS The MITT hairstyling program gives you the edge you need to succeed. Studying in our full service salon, you will have the opportunity to practice and perform all types of top styling techniques, as well as men’s and women’s haircuts, colour or chemical texture service. The hairstyling program is accredited by Apprenticeship Manitoba and is designed in consultation with industry to ensure that our modern lessons meet the needs of employers. We offer day and evening programs to give you more freedom and flexibility, and our affordable tuition fees means graduating with little or no debt! MITT HIGH SCHOOL Come and visit us to tour the facilities and learn how you can attend MITT as a high school student and simultaneously complete our Hairstyling program tuition-free, making you work-ready by graduation! UPCOMING EVENT: STOP IN FOR A HAIRCUT, NEW STYLE, TO HELP US SUPPORT A GREAT CAUSE. HAIRSTYLING: 204.989.6535
MAY 12: CANCERCARE MANITOBA CHARITY EVENT
CALL TODAY OR VISIT US ONLINE TO FIND HOW TO REGISTER FOR SEPTEMBER 2016.
mitt.ca I 204.989.6500
MITT.ca 204.989.6500