HOME
SELLING
GUIDE
3.5
%
LIST WITH THE DELEON TEAM FOR
OR LESS
Total Commission
And still enjoy COMPLIMENTARY access to our vast experience and top-notch services in: • Marketing • Home Prep • Inspections • Staging • Legal Services through Integra Law Group, LLP ... and much more!
We’ve entered a new era in real estate, where Sellers do not need to pay 2.5% or more for the Buyer’s Agent. Most of our Sellers elect to offer only $10,000 to the Buyer’s Agent. Should the agent seek additional compensation, the Buyer can cover the difference. Alternatively, the DeLeon Buyer’s Team will represent that Buyer on our listings without any charge. Yes, we’re even waiving the $10,000! This client-centric approach not only saves our Sellers money but also draws more Buyers to our listings. It’s no wonder we are the #1 Listing Team in Silicon Valley! Note: Despite a recent court case, some other agents still advocate for high commissions. Michael Repka, DRE #01854880 | 650.488.7325 | michael@deleonrealty.com DELEONREALTY.COM | DeLeon Realty, Inc. | DRE #01903224 | Equal Housing Opportunity
Michael Repka DRE #01854880
650.488.7325
DELEON LISTING SERVICES AT N O A D D I T I O N A L C O S T More marketing per listing than any other local brokerage, guaranteed
Custom website with 3D virtual tour and narrated video
Custom home brochure Marketing to international buyers In-house interior designer and field coordinator to help prepare your home
Ad in The DeLeon Insight Real Estate Magazine Property inspection and pest inspection at our expense Top quality staging of your entire home, inside and out, entirely at our expense
Real estate attorneys to guide you through disclosures and answer tax-related questions*
* Legal services are provided by the Integra Law Group, LLP. See listing agreement for more details and limitations.
M A X I M I Z E Y O U R H O M E VA L U E WITH OUR SERVICES DeLeon Realty makes your experience as smooth and stress-free as possible while maximizing your home’s sales price.
DISCLOSURES
Our robust team of in-house specialists is ready to assist you every step of the way throughout the home-selling process. No one agent or small team can match our resources and combined expertise.
and their interests, we provide a licensed
To ensure the best protection for our clients California real estate attorney to answer all your disclosure or tax-related questions and guide you through the process.
MEET OUR TEAM Meet with your designer and field coordinator who will work closely with us to prepare your home for sale.
HOME PREPARATION The DeLeon Team will prepare your home to make it stand out from the rest.
PRESENT YOUR HOME Our open house events often create a buzz around the home and add to the high number of offers that we receive.
SOLD! CUSTOM MARKETING We pride ourselves on providing more exposure for our listings than any other brokerage, both in print and digital, and it starts with our extensive marketing.
Congratulations! You’ve sold your home!
MEET OUR TEAM We ma r k e t h o m e s t o ac h ie v e t h e h ig h e st p ric e p o ssib le in t he s h o rte st amo u n t o f t ime
Once you choose to list with the DeLeon Team, you will meet both your designer and field coordinator who will work closely with us to prepare your home for sale. Our goal is to exceed your expectations by listening to your needs and shifting much of the work relating to the sale of your home to ourselves, including home preparation, marketing, negotiation, and escrow. Plus, we will make sure any improvements to your home are done beautifully, within budget, and on time.
DELEONREALTY.COM
DELEON LISTING SERVICES: DESIGN & HOME PREPAR ATION •
Dedicated interior designer
•
Staging (furniture rental, delivery, set up, de-staging) with no additional fees
•
Property inspection and pest inspection
•
Full 8-hour day of work by our design team
CONTRACT & LEGAL ASSISTANCE •
Strategic contract negotiations, transaction coordination, and escrow management
•
Real estate attorney provided to review disclosures and answer tax-related questions*
CUSTOM MARKETING •
Custom 12-page home brochure
•
Multiple, full-page newspaper ads
•
Custom home website with 3D virtual tour and narrated video
•
Online and social media marketing campaigns
•
Professional architectural photography
•
Ad in The DeLeon Insight real estate magazine
•
Extensive marketing to international buyers
* Legal services are provided by the Integra Law Group, LLP. See listing agreement for more details and limitations.
HOME P R E PA R AT I O N M a k in g y o u r h o me stan d o u t fro m t h e re st
Strategic staging goes beyond mere decoration – it serves as the key to highlighting your home’s strengths, allowing it to shine amid the sea of listings buyers are likely to encounter. DeLeon Realty partners with top staging firms in Silicon Valley to reimagine your home’s interior, ensuring that it not only captures but captivates the eyes of discerning home buyers both in person and online. We also have an extensive collection of outdoor furniture, artwork, rugs, and other staging inventory custom curated for Silicon Valley. DeLeon Realty pays for your home’s staging, which includes furniture rental and fees associated with design, delivery, set up, and de-staging. Plus, we will not be reimbursed at closing for this service.
D E L E O N R E A LT Y PAY S A L L F E E S F O R Y O U R H O M E ’ S S TA G I N G .
DELEONREALTY.COM
D E L E O N R E A LT Y C A N T R A N S F O R M Y O U R H O M E
WE DON’T JUST GET
G R E AT L I S T I N G S . . .
WE MAKE G R E AT L I S T I N G S .
D E D I C AT E D D E S I G N E R THROUGHOUT THE ENTIRE PROCESS Your designer will manage your home preparation and unleash your home’s potential value. They will coordinate directly with vendors to prepare your home, which includes scheduling start and end dates for the project, overseeing the work, and making sure the work is appropriately performed. Our designers work extensively with the top staging companies in Silicon Valley and will select the one that best fits your home.
A D V A N TA G E O U S P R I C I N G F R O M P R E F E R R E D V E N D O R S Due to our high volume of listings, we are able to negotiate special pricing with many local vendors. Our designers will guide these vendors on exactly which repairs or improvements will result in a higher sales price. There is no markup or other referral fee from any vendor who works with DeLeon Realty - all savings are passed directly to you.
“… [the DeLeon Team] transformed our house so that we fell in love with it all over again, and apparently so did potential buyers!” - Jackie L.
F U L L 8 - H O U R D AY O F W O R K B Y F I E L D C O O R D I N AT O R Our field coordinator, who is an experienced handyman, will dedicate a full 8-hour day to your property at no charge. Services include a multi-point, pre-inspection checklist, so simple items can be addressed before the buyers arrive. These may include gutter cleaning, landscaping, checking or installing mandated smoke and carbon monoxide detectors, replacing light bulbs, oiling squeaky hinges, and much more.
C O M P L I M E N TA R Y P R O P E R T Y A N D P E S T I N S P E C T I O N S DeLeon Realty will pay for your property inspection, natural hazard disclosure report, and pest inspection, and we will not be reimbursed at closing for these services.
EXPERT GUIDANCE AND SOLUTIONS The DeLeon Team can provide guidance to help simplify both the home preparation process and relocation. Our design coordinators offer solutions to our clients to help them downsize, declutter, move items to storage, and even move into their new home. We have a number of resources, including 1,500 moving crates, that are available for our clients to use at no additional charge to them.
BEFORE A home listed by DeLeon Realty before our design team made any changes.
AFTER The same home, refreshed and revitalized by the DeLeon Realty design team.
BEFORE A home listed by DeLeon Realty before our design team made any changes.
AFTER The same home, refreshed and revitalized by the DeLeon Realty design team.
DISCLOSURES F o r y o u r p e a c e o f min d , we p ro v id e at to rn e y se rv ices a t n o ad d it io n al c o st to y o u
In order to ensure the best protection for our clients and their interests, DeLeon Realty provides a licensed California real estate attorney to answer all of your disclosure or tax-related questions and guide you through the process. Legal services are provided through the Integra Law Group, LLP. There is no additional fee for this enhanced level of service and protection.
DELEONREALTY.COM
INCLUDED SERVICES:
L E G A L A S S I S TA N C E & TA X A D V I C E DeLeon Realty is not a law firm, but it is entirely lawyer-owned and employs licensed brokers who are also licensed lawyers, as well as three dedicated attorneys. Our clients are able to receive legal services and tax advice related to their real estate transaction directly through the Integra Law Group, LLP without paying any additional hourly fees.
M I CH A EL RE P KA CEO & Managing Broker
Michael Repka has two law degrees, including an advanced law degree in taxation (LL.M) from NYU School of Law, the #1 tax program in the nation. Colette R. Thomason, our General Counsel, is an experienced residential real estate attorney and assists sellers with disclosures. Beyond merely achieving the highest possible price with the lowest amount of stress, one of the main roles of a real estate agent is to protect clients from liability. DeLeon Realty has the tools and the legal acumen to do this at the highest level.
COLETTE R. THOMASON Please see listing agreement for details.
DeLeon Realty General Counsel
EXCEPTIONAL MARKETING C a p t i v a t e as man y b u y e rs as p o ssib le
Our listing team works closely with the best marketing team in real estate, consisting of in-house professionals, to craft a marketing plan that highlights all of the best qualities of your home and neighborhood. Unlike most other Realtors®, we do not outsource this important function to third-party providers who use the same templates for multiple agents and brokerages. We have devised a strategic marketing plan with key aspects that have proven effective for our clients. We pride ourselves on providing more exposure for our listings than any other brokerage, both in print and digital, and it starts with our extensive marketing. Also, because of our high volume, we know which agents have buyers looking for a home like yours, even if they are looking in a different area.
DELEONREALTY.COM
CUSTOM WEBSITE All of our properties are highlighted with a custom website featuring a professionally produced and narrated video tour, a 3D tour, property information, photo gallery, and property disclosures. The DeLeon Realty website is also a great tool for buyers, allowing them to research Silicon Valley cities and neighborhoods, read published articles about the local real estate market, research tax and legal topics, and conduct detailed, filtered property searches. Furthermore, our active listings are prominently featured on the home page of our company website. Our website is completely customized, locally focused, and written entirely by us, with an eye towards the concerns of local residents. In fact, many buyers visit our site even if they are working with other agents, which results in extra
SCAN TO VIEW A
CUSTOM WEBSITE
exposure for our listings.
3D TOURS AND FLOORPLANS To give buyers an immersive experience, we provide a 3D virtual tour that allows buyers to explore the home’s floorplan. This helps potential buyers feel as though they are walking through the home, allowing them to experience its flow and appreciate its design and features. This is in addition to our industry-leading videos.
ONLINE AND SOCIAL MEDIA MARKETING In addition to all of the online marketing utilized by most agents, DeLeon Realty pays for Facebook and Google ads to bring even more attention to your property. We also feature our listings on Instagram and WeChat, and post our video tours on YouTube. Our marketing team includes experts in online and social media promotions to ensure your home receives maximum exposure across all platforms.
ARCHITECTURAL PHOTOGRAPHY All of our homes are photographed by a professional photographer who specializes in architectural imagery. Based on our experience, the quality of our photography has had a profound impact on our marketing, as our brochures and ads leave a lasting impression. This is even more important now, with many buyers seeing homes for the first time online.
BROCHURES Your home will be presented in a full-color, 12-page brochure that includes multiple photos, engaging text, a comprehensive list of features, and a link to the custom website and video. These professionally designed brochures help to ensure your property stays fresh in the minds of buyers after visiting the home.
PROMINENT N E W S PA P E R A D S We will run a number of ads for your home in the area’s most prominent newspapers, including full-page ads for your home in the Palo Alto Weekly and your local newspaper such as the Los Altos Town Crier, Sunnyvale Sun, The Almanac, etc., the first week that it is on the market; after that, we will advertise the property every week until it sells.
PROFESSIONAL-QUALITY VIDEOS Narrated videos are remarkably effective in marketing our listings, and they give us the unique opportunity to speak directly to buyers through informative voiceovers. Our professionally produced videos also enable us to point out features of the home that buyers may have missed, as well as inform them of nearby schools, restaurants, trails, and Silicon Valley companies. Additionally, with so many buyers coming from other parts of the nation and the world, our videos give us a chance to showcase each property to buyers and influencers (like parents or other relatives) who may not be able to see the home in person. In fact, we have sold several homes, solely from our videos without the buyer ever physically viewing the home.
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I N T E R N AT I O N A L M A R K E T I N G In response to the international nature of Silicon Valley, the DeLeon Team engages in comprehensive outreach to the international community, both domestically and abroad. DeLeon Realty is also a well-known name in the Chinese community; in fact, we have a dedicated full-time specialist who markets our listings to the Chinese-speaking community.
O U R I N T E R N AT I O N A L MAR KE TING PLA N F O R YO U R H O M E INCLUDE S : •
Advertisement on local Chinese radio
•
Open house announcements on local Chinese radio talk shows
•
Advertisements in local Chinese newspapers
•
Dedicated Chinese website for your property
•
Property featured on WeChat ® (Chinese multi-purpose
The DeLeon Team’s Audrey Sun (right) appears on Chinese TV station KTSF 26.
messaging, social media, and mobile app with over 1 billion active users), and other third-party sites •
Commercials on Chinese television
•
DeLeon Listing Manager Audrey Sun regularly appears on Chinese talk shows focused on Silicon Valley real estate
•
Audrey is fluent in Mandarin and Cantonese, which helps present our properties to certain buyers more persuasively
•
Marketing to the Indian community through local advertisements, events, and online
•
Attendance and hosting booths at overseas highend real estate shows - including Beijing, Shanghai, Guangzhou, Hong Kong, United Arab Emirates, and India - to showcase our properties to thousands of international buyers
Follow us on WeChat ® DELEON_USA
PRESENT YOUR HOME I ns p ire b u y e r s w i t h e n g ag in g & me mo rab le h o me to urs
On the first weekend your house is on the market, DeLeon Realty hosts open houses that are regularly well-attended, thanks in large part to promoting the events via e-blasts, online and newspaper ads, TV commercials, radio ads, and on social media. Our open house events often create a buzz around the home and add to the high number of offers that we receive. Plus, busy open houses make potential buyers feel like the home is more desirable, and the attendance we generate at these events contributes directly to our strong sales statistics.
”The team addressed everything from staging, maintenance and landscaping. Our home had multiple offers and sold within six days.” - Madeline B.
BUZZWORTHY BROKER TOURS
OPEN HOUSES
P R I VAT E & V I R T U A L T O U R S
1 2 2 2 R I C H A R D S O N AV E N U E L O S A LT O S
S O L D $ 4 1 0 K+ O V E R AS KIN G Interior Design and Staging provided by the DeLeon Team at no additional cost to the client
SO LD !
The DeLeon Team will work tirelessly to procure offers on your home, and we will use our years of training, experience, and expertise to help you find the best offer.
C O N G R AT U L AT I O N S YOU’VE SOLD YOUR HOME!
2344 COLUMBIA STREET PA L O A LT O
S O L D $ 8 8 0 K+ OV E R AS KIN G
3%
T O TA L C O M M I S S I O N
1 5 4 6 C O U N T RY C L U B D R I V E L O S A LT O S
3%
T O TA L C O M M I S S I O N
SOLD FOR
$5,550,000
3%
T O TA L C O M M I S S I O N
861 NEWELL PLACE PA L O A LT O
20 ALMA COURT L O S A LT O S
SOLD FOR $4,000,000
SOLD FOR $4,300,000
T H E D E L E O N A D VA N TA G E AD D IT IO N A L SAVI NG S FO R O U R C L I E NT S
3%
C O M M ISS ION D E L E ON LIS TIN G SIDE
DELEO N LIST ING
3%
0%
C O MMISSION DELEO N BU Y ING SIDE
T OTA L CO MMISSIO N
When the buyer of one of our listings is represented by a DeLeon agent, or is without an agent entirely, we will waive 100% of the buyers’ side commission. In the best interests of our clients, DeLeon Realty has implemented a company-wide policy to remove double-sided commissions. Since its inception in 2017, this program has saved our sellers more than $17.7 million in commission.
For terms and conditions, please visit DeLeonRealty.com NOTE: Commissions vary from agent to agent and should be negotiated based on the level of marketing and service provided by the agent.
DELEONREALTY.COM
M O R E T H A N R E A L E S TAT E ,
WE CARE ABOUT PEOPLE DeLeon Realty owes much of its success over the past 12 years to the immensely talented people who work for us. We attract the best with our competitive compensation, full benefits, and abundant company perks. At the heart of our company’s core values, DeLeon Realty strives to provide JOYFUL EXPERIENCES for our employees and make MEANINGFUL CONNECTIONS with the community.
A HAPPY TEAM MAKES HAPPY CLIENTS •
Adventurous annual company trips, including week-long cruises and fun ski trips
•
Uplifting & festive office activities
•
One-of-a-kind cultural events
•
Inspiring team building outings
LIFE IS FUN WHEN WORK IS FUN.
“Recently, I had the opportunity to plan an employee ski & snowmobile getaway to Lake Tahoe. Michael and Ken spared no expense to make it a memorable and great experience.” - Jessica Taylor, Office Manager, DRE #01913236
MAKING A REAL DIFFERENCE The DeLeon Team enjoys giving back to the community and engaging in a number of local events and humanitarian efforts. Some of these include: •
Annual sponsor of the Palo Alto Weekly Moonlight Run
•
Volunteer work with local organizations including Project WeHOPE in East Palo Alto
•
Partnerships with the Bill Wilson Center and Toys For Tots to provide holiday gifts to those in need
•
Annual donations of supplies to local schools
DELEONREALTY.COM
C O N TA C T U S As CEO and Managing Broker of DeLeon Realty, I’m able to give my clients an unmatched level of service and attention. I don’t have to ask permission or bend company rules to help my sellers, as I am the one responsible for setting the rules and making decisions. I look forward to working with you and achieving your real estate goals!
650.488.7325
Michael Repka CEO, DeLeon Realty
michael@deleonrealty.com DRE #01854880
D E L E O N R E A L T Y. C O M B r o c h u r e d e s i g n e d b y t h e D e L e o n M a r k e t i n g Te a m A r c h i t e c t u r a l P h o t o g r a p h y b y t h e D e L e o n M a r k e t i n g Te a m
DISCLAIMER As prominent members of the real estate community, we respect all pre-existing listing agreements. If your home is currently under a listing contract, please do not construe this publication as a solicitation for that listing. On the other hand, if you have not yet selected a Realtor®, we urge you to consider DeLeon Realty’s resources and design acumen, as demonstrated in this proprietary publication, which was created completely in-house by our talented marketing team. All consultations are at no cost and without obligation. DeLeon Realty reserves the right to cancel any promotions or offerings contained within this material. Please refer to our website for the latest offerings, which will also be clearly detailed in a listing agreement addendum. Complimentary services are provided at no additional charge to our sellers. Even if a home does not sell and we don’t receive any commission, we are not reimbursed for any of the complimentary services. Naturally, these complimentary services including marketing, home prep, and legal services, are only provided to clients who list their home for sale with DeLeon Realty. Access to the services described herein begins on the day the listing agreement is signed and ends on the day of closing. In the unlikely event that the house does not sell, the client is not required to reimburse DeLeon Realty for the cost of marketing or other complimentary services listed in this Guide or other marketing materials. However, the client would remain responsible for outside vendor services they approved such as repairs, improvements, moving, storage and cleaning. Legal services, when needed, are provided through the Integra Law Group, LLP. DeLeon Realty is not a law firm. Likewise, the material in this publication does not constitute a solicitation for legal services nor is it intended to provide legal advice. You should always consult a suitably qualified attorney of your choice regarding any specific legal problem or matter. Nothing in this publication is intended to create an attorney-client relationship.
Ken DeLeon | Founder | DRE #01342140
Michael Repka | CEO & Managing Broker | DRE #01854880
Audrey Sun | Listing Manager | DRE #01933274
PRSRT STD ECRWSS U.S. POSTAGE PAID UNION CITY, CA PERMIT #35
DeLeon Realty 1717 Embarcadero Road Palo Alto, CA 94303
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DELEONRE ALT Y.com Mic hael Re p k a | Ma nagi ng Br o ke r | DR E # 0185 4 8 8 0 650.4 8 8.7325 | mic hael @ d el e o nr eal t y.co m D e L e o n Real t y, I nc . | DR E # 019 0 32 24 Eq ual H o u s i ng O p p o r t u ni t y P r i n t e d o n F S C c e r t i f i e d p a p e r w i t h r e c y c l e d c o n t e n t i n a c e r t i f i e d G r e e n f a c i l i t y.