BIANCHI Trionfo Memoriale
Highlighting triumph in bicycle racing culture.
RESEARCH Brand Identity/Culture
Age old rituals to recognize athletes who conquer endurance, pain, and teamwork run deep in the history of bicycle racing.
TRIUMPH • CELEBRATION • AMBROSIA
AGGRESSIVE
PURSUANT
ENERGETIC
ELEGANT SKELETAL STRUCTURE Tapering and use of asymmetrical forms is reminiscient of bone structures and made possible by composite technologies.
PROTOTYPING
WOOD LAYUP Over 60 layers mapped out the form to be shaped from.
VACUUM FORMING Champagne bucket formed with sufficient draft angle for mold release.
FIBERGLASS Several layers of marine grade fiberglass replaced wood form.
SANDING ...and more sanding.
VISUALIZING Champagne and anitpasto are presented with blossoming curves and asymmetrical striking forms.