t h ere is a d is c o n n e c t b e twe e n c onsum er s a n d t h e n a tu r a l life c y c le o f th e p r o ducts they use
THE L AW O F CON SERVATIO N O F MATT E R. W h e n e v e r ma tter g oe s th ro u gh a physi cal or chemi cal change, no a t om s a r e c r ea t ed or d es t r oyed .
E veryt h i ng w e th in k w e h a v e “th r own away” re m a in s with u s in s o m e for m
GLOBAL NUMBERS. Urban Populations
OCCUPY o f E a r t h ’s l a n d a r e a
2%
GLOBAL NUMBERS. Urban Populations
CONSUME of its resources
75%
GLOBAL NUMBERS. Urban Populations
PRODUCE of its CO2 Emissions
75%
NAT I ON A L N UM B E RS. each year
the United States generates e n ou g h Muni ci pal Sol i d Wast e t o f i l l
a bumper to bumper convoy of garbage trucks encircling the globe .............
8x
RETHI N K.
39% of
consumers in developed markets say that they
make, repair, or re-use products rather than buying them new
RETHI N K.
50% of
consumers in developing markets say that they
make, repair, or re-use products rather than buying them new
VI S I ON .
will revitalize communities by upcycling waste to stimulate the market of emerging materials, inspire conscious design, and bring the essence of nature to the community through refined products.
MI SS I O N .
To upcycle local waste to provide refined products to the community from which they were derived.
PRO C E SS. Local Business
Production
Final Product
Wa s t e P r o d u c t i o n
Processing
Delivery to Community
Material Collection
Canopy Collective
VAL U E P R O P O S I TIO N.
Who
For community oriented consumers and conscious businesses
Why
t h a t w a n t / n e e d r e s p o n s i b l e p r o d u c t s w i t h a s t o r y.
What How
The Canopy Collective upcycles local business waste into functional products through innovative material processes and manufacturing methods.
Where
Planted in urban environments across the U.S.
Primary Alternative
the Collective empowers consumers to drive a sustainable economy
Key Differentiation Proof
and creates deeper relationships with products and communities. Because our patrons demand transparent practices and responsible products.
SERVI C E O F F E R I NG.
REFINED PRODUCT DESIGN
S O C I A L C R E AT I V E S PA C E
S U S TA I N A B I L I T Y C O N S U LT I N G
SERVI C E PAC KAG E .
Core Service
Upcycling Local Materials
SERVI C E PAC KAG E .
Facilitating Services
Core Service
Office Studio Workshop Material Storage Space Website
Upcycling Local Materials
SERVI C E PAC KAG E .
Enhancing Services
Facilitating Services
Core Service
Featured Artists Digital Catalogue Garden Conscious Driven Gallery / Store Cafe / Bar Performance Stage Sustainability Consulting
Office Studio Workshop Material Storage Space Website
Upcycling Local Materials
SERVI C E PAC KAG E . Features + Benefits
Enhancing Services
Facilitating Services
Core Service
Naturally Tactile Products Locally Sponsored Events Supplier Incentives Live Music
Featured Artists Digital Catalogue Garden Conscious Driven Gallery / Store Cafe / Bar Performance Stage Sustainability Consulting
Office Studio Workshop Material Storage Space Website
Upcycling Local Materials
C URRE N T P R O D U CT LIFECY CLE.
ng
Distr
ibu
tio
n
In
g
Ma
n +
nu
fa
ct
ur
n
agi
o ti la al se st U
i
P
k ac
fe
Material cessing Pro
Maintenance + Up-Grading
Li
e at M tra Ex
o
f
r ct ia io l n
En Natural Environment
d
f a i l s to address to replenish the cycle.
This current model how
What becomes of the resources after their purpose is fulfilled?
f
Distr
ibu
tio
n
In
M
u
t ac
i ur
ng
o ti la al se st U
an
C AN OP Y L I F E CY C LE .
n + Maintenance + Up-Grading
al teri Ma essing oc Pr
“The New Growth” T h e C a n o p y C o l l e c t i v e ’s m o d e l
replaces energy intensive steps.
o
f
Li
fe
It also
Ma terial Co llec tion
En
d
d i v e r t s landfill waste.
destined
f
Distr
ibu
tio
n
In
M
u
t ac
i ur
ng
o ti la al se st U
an
C AN OP Y L I F E CY C LE .
n +
o
f
Li
fe
al teri Ma essing oc Pr
Maintenance + Up-Grading
Ma terial Co llec tion
En
d
Ta k e B a c k All products and materials can go back to the Collective at the end of their use; they will be
recycled or repurposed.
STAK EH O LDERS
P AT R O N S
Interior Designer
SUPPLIERS
Student
Restaurant Owner
INT ERI OR DE S I G NER. Kelly Dubois
Patron
Age: 38 Hometown:
San Francisco, CA
J o b :
Rapt Studios Interior Designer
Behaviors:
Constantly busy
Wi d e l y k n o w n a n d l o v e d
P h y s i c a l l y a c t i v e Goals:
Spend time with kids outdoors
Build her own design business
Canopy Collective Relationship E x p e c t s :
Frequent release of new products
D e s t i n a t i o n f o r n e t w o r k i n g C u s t o m r e q u e s t s Motivator:
Unique products for interiors
STU D EN T. Dani Montano
Patron
Age: 22 Hometown:
M a r a c a i b o , Ve n e z u e l a
S c h o o l :
Parsons the New School of Design
Behaviors:
Hard working / creative
Runs daily / eats organic
Engaged in social / art scene
G o a l s :
Find job in the U.S.
Tr a v e l t h e w o r l d
Eat well and keep in shape
M a i n t a i n h e a l t h y r e l a t i o n s h i p s
Canopy Collective Relationship E x p e c t s :
Products to furnish apartment
F o o d a n d b e v e r a g e a t e v e n t s F u n , r e l a x e d a t m o s p h e r e Motivator:
Social atmosphere
RESTAU RA N T OWNER. Andre Hoffman
Supplier/Patron
Age: 33 Hometown:
Austin, TX
J o b :
Barley Swine Restaurant
Behaviors:
Hard working / creative
Runs daily / eats organic
Engaged in social / art scene
G o a l s :
Open another restaurant in town
Keep restaurant functions local
Spend time with parents
S t i m u l a t e s o c i a l s t a t u s
Canopy Collective Relationship E x p e c t s :
Networking
S u s t a i n a b l e a s s o c i a t i o n D i s t i n c t r e s t a u r a n t f u r n i s h i n g s Motivator:
Sustainable association
BUS I N ESS MODE L CANVAS. PA R T N E R S
PROCESSES
RESOURCES
Parks Restaurants Retail Stores Energy Providers CarbonFund.org Nature Local Manufacturers C i t y Wa s t e C e n t e r s Creative Reuse Centers Schools Agriculture Local Movers Sports Centers Gyms Catering Services Design Firms
Material Collection Material Design Product Design Community Events We b s i t e U p k e e p Digital Catalogue Updating Consistent Production Sustainable Consulting Custom Conversion
IT Designers Engineers Ethnographers Sustainability Department Material Science Lab Show Room Office Garden/Public Space Wo r k s h o p
OFFERINGS
Material Sampling One-Off Products Locally Produced Goods Wo r k s h o p s Sustainability Consulting
CHANNELS
Digital Catalogue Local Event Postings Brand Identity
USERS
BENEFITS
COST STRUCTURE
Open-minded and community oriented users who are developing an ecological consciousness.
Patrons M a n u f a c t u r i n g Tr a n s p a r e n c y Product History Distinguished Products Networking Space Clear Conscience
Suppliers
R E L AT I O N S H I P S
E s t a b l i s h e d a s a “ n e i g h b o r, � who comes for advice on conscious lifestyle, material solutions, and desire for mutual progression.
Reimbursement Social Responsibility Reduced waste treatment costs
Insurance/Machine Permits S h o p To o l s Material Collecting Internet Furnishing Office Rent Salaries Carbon Offsets/Energy Tr a n s p o r t a t i o n Liquor License
REVENUE
Product Sales Sustainability Consulting E d u c a t i o n a l Wo r k s h o p s E v e n t s ( W i n e Ta s t i n g / C a t e r i n g )
PAT RO N E X P E R I E NCE. “I need to outfit my apartment with local style.” Sees next event/exhibit to attend
Finds a flyer at coffee shop
Visits website Receives Life Story Booklet of product
Invites some friends
E
AF
OR
TE
EF
R
B
D e l i v e r y b y C o l l e c t i v e ’s Tr u c k
Sees an exhibition to purchase goods
Gets together for drinks at home
Receives delivery phone confirmation
Wa l k s t o t h e C a n o p y S p a c e
DURING Buys drink/listens to music with friends on patio
Hears music from next block Enters Canopy Space
Checks out/Signs mailing list
Browses local made products
Buys a product Explores material collections + workshop
PAT RO N E X P E R I E NCE. “I need to outfit my apartment with local style.” Sees next event/exhibit to attend
Finds a flyer at coffee shop
Visits website Receives Life Story Booklet of product
Invites some friends
E
AF
OR
TE
EF
R
B
D e l i v e r y b y C o l l e c t i v e ’s Tr u c k
Sees an exhibition to purchase goods
Gets together for drinks at home
Receives delivery phone confirmation
Wa l k s t o t h e C a n o p y S p a c e
DURING Buys drink/listens to music with friends on patio
Hears music from next block Enters Canopy Space
Checks out/Signs mailing list
Browses local made products
Buys a product Explores material collections + workshop
PAT RO N E X P E R I E NCE. “I need to outfit my apartment with local style.” Sees next event/exhibit to attend
Finds a flyer at coffee shop
Visits website Receives Life Story Booklet of product
Invites some friends
E
AF
OR
TE
EF
R
B
D e l i v e r y b y C o l l e c t i v e ’s Tr u c k
Sees an exhibition to purchase goods
Gets together for drinks at home
Receives delivery phone confirmation
Wa l k s t o t h e C a n o p y S p a c e
DURING Buys drink/listens to music with friends on patio
Attends Exhibition Hears music from next block Enters Canopy Space
Checks out/Signs mailing list
Browses local made products
Buys a product Explores material collections + workshop
PAT RO N E X P E R I E NCE. “I need to outfit my apartment with local style.” Sees next event/exhibit to attend
Finds a flyer at coffee shop
Visits website Receives Life Story Booklet of product
Invites some friends
E
AF
OR
TE
EF
R
B
D e l i v e r y b y C o l l e c t i v e ’s Tr u c k
Sees an exhibition to purchase goods
Gets together for drinks at home
Receives delivery phone confirmation
Wa l k s t o t h e C a n o p y S p a c e
Receives Product
DURING
Buys drink/listens to music with friends on patio
Attends Exhibition Hears music from next block Enters Canopy Space
Checks out/Signs mailing list
Browses local made products
Buys a product Explores material collections + workshop
BRA N D ED TOUC H P O INTS. Product story leave-behind
Product drop off
Finds a flyer at coffee shop
E
AF
OR
TE
EF
R
B
Confirmation phonecall
Visits website
DURING
Buys a product
Visits Canopy Collective space for exhibition
SUP PL I E R D E L I V ERY SY STEM “I need to make better use of my excess material?�
We b s e a r c h f o r l o c a l m a t e r i a l r e c y c l i n g
Excited about future material donations
Visits website
Browses products
E
AF
OR
TE
EF
R
B
Attends exhibition with family and co-worker
Sees tax break incentives for donation
Receives phonecall about exhibition Schedules time for pickup
DURING Informs Collective about consistency/ quantity of donation for future
Phone confirmation for material pickup
Signs paperwork/joins mailing list
Canopy Collective truck arrives
Canopy employees load materials
SUP PL I E R D E L I V ERY SY STEM “I need to make better use of my excess material?�
We b s e a r c h f o r l o c a l m a t e r i a l r e c y c l i n g
Excited about future material donations
Visits website
Browses products
E
AF
OR
TE
EF
R
B
Attends exhibition with family and co-worker
Sees tax break incentives for donation
Receives phonecall about exhibition Schedules time for pickup
DURING Informs Collective about consistency/ quantity of donation for future
Phone confirmation for material pickup
Signs paperwork/joins mailing list
Canopy Collective truck arrives
Canopy employees load materials
SUP PL I E R D E L I V ERY SY STEM “I need to make better use of my excess material?�
We b s e a r c h f o r l o c a l m a t e r i a l r e c y c l i n g
Excited about future material donations
Visits website
Browses products
E
AF
OR
TE
EF
R
B
Attends exhibition with family and co-worker
Sees tax break incentives for donation
Receives phonecall about exhibition Schedules time for pickup
Material Pickup
DURING Informs Collective about consistency/ quantity of donation for future
Phone confirmation for material pickup
Signs paperwork/joins mailing list
Canopy Collective truck arrives
Canopy employees load materials
SUP PL I E R D E L I V ERY SY STEM “I need to make better use of my excess material?�
We b s e a r c h f o r l o c a l m a t e r i a l r e c y c l i n g
Excited about future material donations
Visits website
Browses products
E
AF
OR
TE
EF
R
B
Attends exhibition with family and co-worker
Sees tax break incentives for donation
Receives phonecall about exhibition Schedules time for pickup
Actualization
Material Pickup
DURING
Informs Collective about consistency/ quantity of donation for future
Phone confirmation for material pickup
Signs paperwork/joins mailing list
Canopy Collective truck arrives
Canopy employees load materials
BRA N D ED TOUC H P O INTS.
Product story leave-behind Visits website for information on material donation
E
AF
OR
TE
EF
R
B
Visits Canopy Collective space for exhibition
DURING
Reimbursement/ mailing list
Material pickup
Confirmation phonecall
C USTO M CO N V E RSIO N. “I need a specific set of dining chairs for my client.”
Explain take back program
Collective delivers items t o K e l l y ’s c l i e n t s
Delivery
Finalizes design
Design process proceeds
Visits website
E
AF
OR
TE
EF
R
B
Clients receive Life Story Booklet
Prepares a list of parameters
Schedules a meeting
Meeting
DURING
Browses material database Discusses new material supplier options Schedules progress meetings
C USTO M CO N V E RSIO N. “I need a specific set of dining chairs for my client.”
Explain take back program
Collective delivers items t o K e l l y ’s c l i e n t s
Delivery
Finalizes design
Design process proceeds
Visits website
E
AF
OR
TE
EF
R
B
Clients receive Life Story Booklet
Prepares a list of parameters
Schedules a meeting
Meeting
DURING
Browses material database Discusses new material supplier options Schedules progress meetings
C USTO M CO N V E RSIO N. “I need a specific set of dining chairs for my client.”
Explain take back program
Collective delivers items t o K e l l y ’s c l i e n t s
Delivery
Finalizes design
Design process proceeds
Visits website
E
AF
OR
TE
EF
R
B
Clients receive Life Story Booklet
Prepares a list of parameters
Schedules a meeting
Meeting
DURING
Browses material database Discusses new material supplier options Schedules progress meetings
C USTO M CO N V E RSIO N. “I need a specific set of dining chairs for my client.”
Explain take back program
Collective delivers items t o K e l l y ’s c l i e n t s
Delivery
Finalizes design
Design process proceeds
Visits website
E
AF
OR
TE
EF
R
B
Clients receive Life Story Booklet
Prepares a list of parameters
Schedules a meeting
Meeting
DURING
Browses material database Discusses new material supplier options Schedules progress meetings
STRAT E GY C A N VAS. C O M P A R I N G s i m i l a r o r g a n i z a t i o n s a c r o s s 9 VA L U E FA C T O R S
life cycle
transparency
SuperUse
community
online presence
design
Material Connexion Inventables RV C A - A r t i s t N e t w o r k P r o g r a m material consistency
cost
brand
innovation
LOC AT I O N S.
Austin, TX B o u l d e r, C O Tu c s o n , A Z Los Angeles, CA San Francisco, CA Portland, OR S e a t t l e , WA Minneapolis, MN Chicago, IL A n n A r b o r, M I Burlington, VT N e w Yo r k , N Y Boston, MA Durham, NC Atlanta, GA
Canopy Collective locations are based on
U r b a n A r e a s with large populations large creative class.
and a
WELCOME
ON L I N E.
canopycollective.com
ON L I N E.
canopycollective.com
Boulder, Colorado
LOC AT I O N H O M E .
canopycollective.com
Boulder, Colorado
about
materials
products
events
consulting
ABO U T.
canopycollective.com
Boulder, Colorado
about
materials
products
events
consulting
TEAM Michael Morris Senior Designer
Wi t h a s t r o n g b a c k g r o u n n d i n . . . . . . . Michael specializes in.........and has these range of hobbies...
Manufacturing Specialties
Material Specialties
Joseph Chavez
Head of Sustainability
Manufacturing Specialties
THE T EA M . SENIOR DESIGNER
SENIOR ENGINEER
SENIOR ETHNOGRAPHER
S U S TA I N A B I L I T Y DIRECTOR
DESIGNER 1
M A N U FA C T U R I N G SPECIALIST
ETHNOGRAPHER 1
M AT E R I A L SPECIALIST
DESIGNER 2
M AT E R I A L SPECIALIST
ETHNOGRAPHER 2
M A N U FA C T U R I N G SPECIALIST
M AT E R I A L SPECIALIST
CHEMIST
MANAGER/ E V E N T C O O R D I N AT O R
BIOLOGIST
MAN U FAC TUR I N G CATEGO R IES. mold casting
textiles + softgoods
ceramics
printing
machining + fabrication
MAT ERI A L C ATE G OR IES. textiles + softgoods
plastics
food + organic matter
ceramics
metal
wood + paper
CO N S U LTI N G.
canopycollective.com
Boulder, Colorado
about
materials
products
events
consulting
RADICAL RESOURCE PRODUCTIVITY
Imagine the same or increased amount of utility from your product or process while using fewer resources. A radical increase in resource productivity can s a v e m o n e y, s l o w o r r e v e r s e r e s o u r c e d e p l e t i o n , a n d r e d u c e p o l l u t i o n .
C LO S E D LO O P SYSTEMS
Become a zero-waste supply chain that completely reuses, recycles, or composts all materials. Establish corporate take-back programs and feel good about responsible disposal.
WA ST E A U D I T I N G
Assess your current waste streams, identify landfill diversion opportunities (such as the Collective), and turn waste costs into new sources of revenue.
L I F E C Y C L E A N A LY S I S
I d e n t i f y “ h o t s p o t s� o f o p p o r t u n i t y t o m i n i m i z e t h e e n v i r o n m e n t a l i m p a c t s o f yo u r products.