Canopy Collective

Page 1


t h ere is a d is c o n n e c t b e twe e n c onsum er s a n d t h e n a tu r a l life c y c le o f th e p r o ducts they use


THE L AW O F CON SERVATIO N O F MATT E R. W h e n e v e r ma tter g oe s th ro u gh a physi cal or chemi cal change, no a t om s a r e c r ea t ed or d es t r oyed .

E veryt h i ng w e th in k w e h a v e “th r own away” re m a in s with u s in s o m e for m


GLOBAL NUMBERS. Urban Populations

OCCUPY o f E a r t h ’s l a n d a r e a

2%


GLOBAL NUMBERS. Urban Populations

CONSUME of its resources

75%


GLOBAL NUMBERS. Urban Populations

PRODUCE of its CO2 Emissions

75%


NAT I ON A L N UM B E RS. each year

the United States generates e n ou g h Muni ci pal Sol i d Wast e t o f i l l

a bumper to bumper convoy of garbage trucks encircling the globe .............

8x


RETHI N K.

39% of

consumers in developed markets say that they

make, repair, or re-use products rather than buying them new


RETHI N K.

50% of

consumers in developing markets say that they

make, repair, or re-use products rather than buying them new


VI S I ON .

will revitalize communities by upcycling waste to stimulate the market of emerging materials, inspire conscious design, and bring the essence of nature to the community through refined products.


MI SS I O N .

To upcycle local waste to provide refined products to the community from which they were derived.


PRO C E SS. Local Business

Production

Final Product

Wa s t e P r o d u c t i o n

Processing

Delivery to Community

Material Collection

Canopy Collective


VAL U E P R O P O S I TIO N.

Who

For community oriented consumers and conscious businesses

Why

t h a t w a n t / n e e d r e s p o n s i b l e p r o d u c t s w i t h a s t o r y.

What How

The Canopy Collective upcycles local business waste into functional products through innovative material processes and manufacturing methods.

Where

Planted in urban environments across the U.S.

Primary Alternative

the Collective empowers consumers to drive a sustainable economy

Key Differentiation Proof

and creates deeper relationships with products and communities. Because our patrons demand transparent practices and responsible products.


SERVI C E O F F E R I NG.

REFINED PRODUCT DESIGN

S O C I A L C R E AT I V E S PA C E

S U S TA I N A B I L I T Y C O N S U LT I N G


SERVI C E PAC KAG E .

Core Service

Upcycling Local Materials


SERVI C E PAC KAG E .

Facilitating Services

Core Service

Office Studio Workshop Material Storage Space Website

Upcycling Local Materials


SERVI C E PAC KAG E .

Enhancing Services

Facilitating Services

Core Service

Featured Artists Digital Catalogue Garden Conscious Driven Gallery / Store Cafe / Bar Performance Stage Sustainability Consulting

Office Studio Workshop Material Storage Space Website

Upcycling Local Materials


SERVI C E PAC KAG E . Features + Benefits

Enhancing Services

Facilitating Services

Core Service

Naturally Tactile Products Locally Sponsored Events Supplier Incentives Live Music

Featured Artists Digital Catalogue Garden Conscious Driven Gallery / Store Cafe / Bar Performance Stage Sustainability Consulting

Office Studio Workshop Material Storage Space Website

Upcycling Local Materials


C URRE N T P R O D U CT LIFECY CLE.

ng

Distr

ibu

tio

n

In

g

Ma

n +

nu

fa

ct

ur

n

agi

o ti la al se st U

i

P

k ac

fe

Material cessing Pro

Maintenance + Up-Grading

Li

e at M tra Ex

o

f

r ct ia io l n

En Natural Environment

d

f a i l s to address to replenish the cycle.

This current model how

What becomes of the resources after their purpose is fulfilled?


f

Distr

ibu

tio

n

In

M

u

t ac

i ur

ng

o ti la al se st U

an

C AN OP Y L I F E CY C LE .

n + Maintenance + Up-Grading

al teri Ma essing oc Pr

“The New Growth” T h e C a n o p y C o l l e c t i v e ’s m o d e l

replaces energy intensive steps.

o

f

Li

fe

It also

Ma terial Co llec tion

En

d

d i v e r t s landfill waste.

destined


f

Distr

ibu

tio

n

In

M

u

t ac

i ur

ng

o ti la al se st U

an

C AN OP Y L I F E CY C LE .

n +

o

f

Li

fe

al teri Ma essing oc Pr

Maintenance + Up-Grading

Ma terial Co llec tion

En

d

Ta k e B a c k All products and materials can go back to the Collective at the end of their use; they will be

recycled or repurposed.


STAK EH O LDERS

P AT R O N S

Interior Designer

SUPPLIERS

Student

Restaurant Owner


INT ERI OR DE S I G NER. Kelly Dubois

Patron

Age: 38 Hometown:

San Francisco, CA

J o b :

Rapt Studios Interior Designer

Behaviors:

Constantly busy

Wi d e l y k n o w n a n d l o v e d

P h y s i c a l l y a c t i v e Goals:

Spend time with kids outdoors

Build her own design business

Canopy Collective Relationship E x p e c t s :

Frequent release of new products

D e s t i n a t i o n f o r n e t w o r k i n g C u s t o m r e q u e s t s Motivator:

Unique products for interiors


STU D EN T. Dani Montano

Patron

Age: 22 Hometown:

M a r a c a i b o , Ve n e z u e l a

S c h o o l :

Parsons the New School of Design

Behaviors:

Hard working / creative

Runs daily / eats organic

Engaged in social / art scene

G o a l s :

Find job in the U.S.

Tr a v e l t h e w o r l d

Eat well and keep in shape

M a i n t a i n h e a l t h y r e l a t i o n s h i p s

Canopy Collective Relationship E x p e c t s :

Products to furnish apartment

F o o d a n d b e v e r a g e a t e v e n t s F u n , r e l a x e d a t m o s p h e r e Motivator:

Social atmosphere


RESTAU RA N T OWNER. Andre Hoffman

Supplier/Patron

Age: 33 Hometown:

Austin, TX

J o b :

Barley Swine Restaurant

Behaviors:

Hard working / creative

Runs daily / eats organic

Engaged in social / art scene

G o a l s :

Open another restaurant in town

Keep restaurant functions local

Spend time with parents

S t i m u l a t e s o c i a l s t a t u s

Canopy Collective Relationship E x p e c t s :

Networking

S u s t a i n a b l e a s s o c i a t i o n D i s t i n c t r e s t a u r a n t f u r n i s h i n g s Motivator:

Sustainable association


BUS I N ESS MODE L CANVAS. PA R T N E R S

PROCESSES

RESOURCES

Parks Restaurants Retail Stores Energy Providers CarbonFund.org Nature Local Manufacturers C i t y Wa s t e C e n t e r s Creative Reuse Centers Schools Agriculture Local Movers Sports Centers Gyms Catering Services Design Firms

Material Collection Material Design Product Design Community Events We b s i t e U p k e e p Digital Catalogue Updating Consistent Production Sustainable Consulting Custom Conversion

IT Designers Engineers Ethnographers Sustainability Department Material Science Lab Show Room Office Garden/Public Space Wo r k s h o p

OFFERINGS

Material Sampling One-Off Products Locally Produced Goods Wo r k s h o p s Sustainability Consulting

CHANNELS

Digital Catalogue Local Event Postings Brand Identity

USERS

BENEFITS

COST STRUCTURE

Open-minded and community oriented users who are developing an ecological consciousness.

Patrons M a n u f a c t u r i n g Tr a n s p a r e n c y Product History Distinguished Products Networking Space Clear Conscience

Suppliers

R E L AT I O N S H I P S

E s t a b l i s h e d a s a “ n e i g h b o r, � who comes for advice on conscious lifestyle, material solutions, and desire for mutual progression.

Reimbursement Social Responsibility Reduced waste treatment costs

Insurance/Machine Permits S h o p To o l s Material Collecting Internet Furnishing Office Rent Salaries Carbon Offsets/Energy Tr a n s p o r t a t i o n Liquor License

REVENUE

Product Sales Sustainability Consulting E d u c a t i o n a l Wo r k s h o p s E v e n t s ( W i n e Ta s t i n g / C a t e r i n g )


PAT RO N E X P E R I E NCE. “I need to outfit my apartment with local style.” Sees next event/exhibit to attend

Finds a flyer at coffee shop

Visits website Receives Life Story Booklet of product

Invites some friends

E

AF

OR

TE

EF

R

B

D e l i v e r y b y C o l l e c t i v e ’s Tr u c k

Sees an exhibition to purchase goods

Gets together for drinks at home

Receives delivery phone confirmation

Wa l k s t o t h e C a n o p y S p a c e

DURING Buys drink/listens to music with friends on patio

Hears music from next block Enters Canopy Space

Checks out/Signs mailing list

Browses local made products

Buys a product Explores material collections + workshop


PAT RO N E X P E R I E NCE. “I need to outfit my apartment with local style.” Sees next event/exhibit to attend

Finds a flyer at coffee shop

Visits website Receives Life Story Booklet of product

Invites some friends

E

AF

OR

TE

EF

R

B

D e l i v e r y b y C o l l e c t i v e ’s Tr u c k

Sees an exhibition to purchase goods

Gets together for drinks at home

Receives delivery phone confirmation

Wa l k s t o t h e C a n o p y S p a c e

DURING Buys drink/listens to music with friends on patio

Hears music from next block Enters Canopy Space

Checks out/Signs mailing list

Browses local made products

Buys a product Explores material collections + workshop


PAT RO N E X P E R I E NCE. “I need to outfit my apartment with local style.” Sees next event/exhibit to attend

Finds a flyer at coffee shop

Visits website Receives Life Story Booklet of product

Invites some friends

E

AF

OR

TE

EF

R

B

D e l i v e r y b y C o l l e c t i v e ’s Tr u c k

Sees an exhibition to purchase goods

Gets together for drinks at home

Receives delivery phone confirmation

Wa l k s t o t h e C a n o p y S p a c e

DURING Buys drink/listens to music with friends on patio

Attends Exhibition Hears music from next block Enters Canopy Space

Checks out/Signs mailing list

Browses local made products

Buys a product Explores material collections + workshop


PAT RO N E X P E R I E NCE. “I need to outfit my apartment with local style.” Sees next event/exhibit to attend

Finds a flyer at coffee shop

Visits website Receives Life Story Booklet of product

Invites some friends

E

AF

OR

TE

EF

R

B

D e l i v e r y b y C o l l e c t i v e ’s Tr u c k

Sees an exhibition to purchase goods

Gets together for drinks at home

Receives delivery phone confirmation

Wa l k s t o t h e C a n o p y S p a c e

Receives Product

DURING

Buys drink/listens to music with friends on patio

Attends Exhibition Hears music from next block Enters Canopy Space

Checks out/Signs mailing list

Browses local made products

Buys a product Explores material collections + workshop


BRA N D ED TOUC H P O INTS. Product story leave-behind

Product drop off

Finds a flyer at coffee shop

E

AF

OR

TE

EF

R

B

Confirmation phonecall

Visits website

DURING

Buys a product

Visits Canopy Collective space for exhibition


SUP PL I E R D E L I V ERY SY STEM “I need to make better use of my excess material?�

We b s e a r c h f o r l o c a l m a t e r i a l r e c y c l i n g

Excited about future material donations

Visits website

Browses products

E

AF

OR

TE

EF

R

B

Attends exhibition with family and co-worker

Sees tax break incentives for donation

Receives phonecall about exhibition Schedules time for pickup

DURING Informs Collective about consistency/ quantity of donation for future

Phone confirmation for material pickup

Signs paperwork/joins mailing list

Canopy Collective truck arrives

Canopy employees load materials


SUP PL I E R D E L I V ERY SY STEM “I need to make better use of my excess material?�

We b s e a r c h f o r l o c a l m a t e r i a l r e c y c l i n g

Excited about future material donations

Visits website

Browses products

E

AF

OR

TE

EF

R

B

Attends exhibition with family and co-worker

Sees tax break incentives for donation

Receives phonecall about exhibition Schedules time for pickup

DURING Informs Collective about consistency/ quantity of donation for future

Phone confirmation for material pickup

Signs paperwork/joins mailing list

Canopy Collective truck arrives

Canopy employees load materials


SUP PL I E R D E L I V ERY SY STEM “I need to make better use of my excess material?�

We b s e a r c h f o r l o c a l m a t e r i a l r e c y c l i n g

Excited about future material donations

Visits website

Browses products

E

AF

OR

TE

EF

R

B

Attends exhibition with family and co-worker

Sees tax break incentives for donation

Receives phonecall about exhibition Schedules time for pickup

Material Pickup

DURING Informs Collective about consistency/ quantity of donation for future

Phone confirmation for material pickup

Signs paperwork/joins mailing list

Canopy Collective truck arrives

Canopy employees load materials


SUP PL I E R D E L I V ERY SY STEM “I need to make better use of my excess material?�

We b s e a r c h f o r l o c a l m a t e r i a l r e c y c l i n g

Excited about future material donations

Visits website

Browses products

E

AF

OR

TE

EF

R

B

Attends exhibition with family and co-worker

Sees tax break incentives for donation

Receives phonecall about exhibition Schedules time for pickup

Actualization

Material Pickup

DURING

Informs Collective about consistency/ quantity of donation for future

Phone confirmation for material pickup

Signs paperwork/joins mailing list

Canopy Collective truck arrives

Canopy employees load materials


BRA N D ED TOUC H P O INTS.

Product story leave-behind Visits website for information on material donation

E

AF

OR

TE

EF

R

B

Visits Canopy Collective space for exhibition

DURING

Reimbursement/ mailing list

Material pickup

Confirmation phonecall


C USTO M CO N V E RSIO N. “I need a specific set of dining chairs for my client.”

Explain take back program

Collective delivers items t o K e l l y ’s c l i e n t s

Delivery

Finalizes design

Design process proceeds

Visits website

E

AF

OR

TE

EF

R

B

Clients receive Life Story Booklet

Prepares a list of parameters

Schedules a meeting

Meeting

DURING

Browses material database Discusses new material supplier options Schedules progress meetings


C USTO M CO N V E RSIO N. “I need a specific set of dining chairs for my client.”

Explain take back program

Collective delivers items t o K e l l y ’s c l i e n t s

Delivery

Finalizes design

Design process proceeds

Visits website

E

AF

OR

TE

EF

R

B

Clients receive Life Story Booklet

Prepares a list of parameters

Schedules a meeting

Meeting

DURING

Browses material database Discusses new material supplier options Schedules progress meetings


C USTO M CO N V E RSIO N. “I need a specific set of dining chairs for my client.”

Explain take back program

Collective delivers items t o K e l l y ’s c l i e n t s

Delivery

Finalizes design

Design process proceeds

Visits website

E

AF

OR

TE

EF

R

B

Clients receive Life Story Booklet

Prepares a list of parameters

Schedules a meeting

Meeting

DURING

Browses material database Discusses new material supplier options Schedules progress meetings


C USTO M CO N V E RSIO N. “I need a specific set of dining chairs for my client.”

Explain take back program

Collective delivers items t o K e l l y ’s c l i e n t s

Delivery

Finalizes design

Design process proceeds

Visits website

E

AF

OR

TE

EF

R

B

Clients receive Life Story Booklet

Prepares a list of parameters

Schedules a meeting

Meeting

DURING

Browses material database Discusses new material supplier options Schedules progress meetings


STRAT E GY C A N VAS. C O M P A R I N G s i m i l a r o r g a n i z a t i o n s a c r o s s 9 VA L U E FA C T O R S

life cycle

transparency

SuperUse

community

online presence

design

Material Connexion Inventables RV C A - A r t i s t N e t w o r k P r o g r a m material consistency

cost

brand

innovation


LOC AT I O N S.

Austin, TX B o u l d e r, C O Tu c s o n , A Z Los Angeles, CA San Francisco, CA Portland, OR S e a t t l e , WA Minneapolis, MN Chicago, IL A n n A r b o r, M I Burlington, VT N e w Yo r k , N Y Boston, MA Durham, NC Atlanta, GA

Canopy Collective locations are based on

U r b a n A r e a s with large populations large creative class.

and a


WELCOME


ON L I N E.

canopycollective.com


ON L I N E.

canopycollective.com

Boulder, Colorado


LOC AT I O N H O M E .

canopycollective.com

Boulder, Colorado

about

materials

products

events

consulting


ABO U T.

canopycollective.com

Boulder, Colorado

about

materials

products

events

consulting

TEAM Michael Morris Senior Designer

Wi t h a s t r o n g b a c k g r o u n n d i n . . . . . . . Michael specializes in.........and has these range of hobbies...

Manufacturing Specialties

Material Specialties

Joseph Chavez

Head of Sustainability

Manufacturing Specialties


THE T EA M . SENIOR DESIGNER

SENIOR ENGINEER

SENIOR ETHNOGRAPHER

S U S TA I N A B I L I T Y DIRECTOR

DESIGNER 1

M A N U FA C T U R I N G SPECIALIST

ETHNOGRAPHER 1

M AT E R I A L SPECIALIST

DESIGNER 2

M AT E R I A L SPECIALIST

ETHNOGRAPHER 2

M A N U FA C T U R I N G SPECIALIST

M AT E R I A L SPECIALIST

CHEMIST

MANAGER/ E V E N T C O O R D I N AT O R

BIOLOGIST


MAN U FAC TUR I N G CATEGO R IES. mold casting

textiles + softgoods

ceramics

printing

machining + fabrication


MAT ERI A L C ATE G OR IES. textiles + softgoods

plastics

food + organic matter

ceramics

metal

wood + paper


CO N S U LTI N G.

canopycollective.com

Boulder, Colorado

about

materials

products

events

consulting

RADICAL RESOURCE PRODUCTIVITY

Imagine the same or increased amount of utility from your product or process while using fewer resources. A radical increase in resource productivity can s a v e m o n e y, s l o w o r r e v e r s e r e s o u r c e d e p l e t i o n , a n d r e d u c e p o l l u t i o n .

C LO S E D LO O P SYSTEMS

Become a zero-waste supply chain that completely reuses, recycles, or composts all materials. Establish corporate take-back programs and feel good about responsible disposal.

WA ST E A U D I T I N G

Assess your current waste streams, identify landfill diversion opportunities (such as the Collective), and turn waste costs into new sources of revenue.

L I F E C Y C L E A N A LY S I S

I d e n t i f y “ h o t s p o t s� o f o p p o r t u n i t y t o m i n i m i z e t h e e n v i r o n m e n t a l i m p a c t s o f yo u r products.



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