PORTFOLIO DELLANA ARIEVTA
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Dellana Arievta An Indonesian visual designer and a creativepreneur, running her merchandise and art goods business since 2015. Book writer and illustrator of Doodleganger: Meet Your Doppelganger in A Doodle (2017). A workaholic who interested in writing, field-research and currently into socio-preneur. Did some workshop, art exhibitions & craft markets such as ARTJOG Merchandise Project since she was studying in Institut Seni Indonesia, Yogyakarta, Central Java (2012-2016). Been working for Badan Ekonomi Kreatif (Bekraf) in IKKON 2017 and Indonesia Trend Forecasting program, held some exhibitions with Torajamelo + Yayasan PEKKA in Sole Oha: Weavers Exhibition in Textile Museum Jakarta (2017) and in Mamasa, West Sulawesi (2018). Also been working for Indonesia Fashion Chamber, as an instructor trainer experts at BLKI Semarang and books designer (2018). A participant of Seniman Mengajar, live-in program in North Toraja, South Sulawesi by Ministry of Education and Culture (2018) and awarded as Indonesian Designer by Bekraf ORBIT 2018.
What I Love and Do Layout & Editorial Design Illustration Visual Branding Design Thinking
In My Spare Time Random Sketching Doodleganger Merchandise Creative Market
Projects Kerisloka Art Book Doodleganger Art Book Toraja Traditional Coffee Roasting Indonesia Trend Forecasting Sole Oha Weavers Exhibition Indonesia Fashion Chamber Baine Sae Creative Products Development
Bonus Video Documentations Spotlight, award and publications
Doodleganger Merchandise (2015-now) (Founder) In my spare time, i usually do commission works (some of commission works aren’t being shown in this portfolio by request.) also, i’d love to sketch and apply my artworks into experimental medias other than paper; fabric, resin, plastic, clay. In 2016 i started join ART JOG Merchandise Project and since 2017 i sell my merchandise on AEON Mall BSD City and local store in Bandung. bit.ly/doodlegangershop
, Kerisloka Art Book (2015) (Creative Director) Project Team’s illustrated book about one of local wisdoms in Yogyakarta: Keris. We tried to presenting a book about keris and Javanese philosophy in short sentences hence we added more graphic and illustrations to engage our target audience. , Kerisloka is a playword made of three words: keris-a traditional weapon of Java, loka-a sanskrit word for ‘world’ , and sloka-we took the short-sentences , concept of sloka meaning in sanskrit.
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Doodleganger Art Book (2017) An art book about my observation of creative-economy ecosistem in Southern Yogyakarta and some illustrated doit-yourself tutorials for teenagers who want to start their creativepreneur.
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Doodleganger means meeting your :
doppelganger in a doodle, while the :
doppelganger could be your true self found in another form of arts.
Left: Doodleganger Art Book spread and Cover Right: Book Launch and Workshop (June, 2017)
Toraja Traditional Coffee Roasting (2017) Supporting local coffee farmer for local tourism in North Toraja. Used by Papa Bram for explaining the step-by-step process of traditional coffee roasting when the harvest season hasn’t come yet. As a part of Bekraf IKKON 2017 Program.
Left: Batutumonga Contemporary Trail Map Right: Traditional Roasting Observation
Indonesia Trend Forecasting 19/20 Ready To Wear (2017-2018) (Colorist & Junior Graphic Designer) Indonesia Trend Forecasting is a program by Badan Ekonomi Kreatif (Bekraf) to gather all informations and to predict references in art and designs hence students and people could use them as a reference to read future trend possibilities. Collaboration with senior fashion designers to coloring figures, collage art and layout design.
NEO MEDIEVAL romantisme abad pertengahan Tema ini dipicu oleh kekhawatiran akan datangnya Perang Dunia III, akibat perbedaan kepentingan yang dianut oleh beberapa
Bayang-bayang kekhawatiran tersebut melahirkan imajinasi layaknya film-film perang masa depan. Suasana intergalaktik, medieval, futuristik, dan apokaliptik,
negara. Negara superior berambisi menguasai daerah lain untuk terus menjaga supremasinya. Sementara itu negara-negara lain yang inferior
dengan amat bervariatif mempengaruhi gaya busana NEO MEDIEVAL. Ada gaya yang elegan dan berwibawa, ada yang feminin namun berkesan tegas, serta ada
mempertahankan eksistensi dan ideologi mereka, berjuang dengan segala apa yang mereka miliki. Ada yang ingin berubah sesuai
pula yang kelihatan kokoh mencerminkan ketangguhan. Bentuk dan siluet tema ini juga beragam: ada siluet ramping, juga ada yang longgar dan oversize.
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Visions of the concerns birthed the imaginations just like future war movies. Intergalactic atmosphere, medieval, futuristic, apocalyptic, that are variative impacts the style of NEO MEDIEVAL fashion. There’s elegant and prestigious style, there’s feminine but firm, and also ones that mirrors toughness. The shape and silhouette of this theme is also variant: there’s slim silhouette, there’s loose and oversize.
dengan paham baru dan moderen, namun ada yang bersikukuh dengan paham dan pola pikir yang kolot. NEO MEDIEVAL – Medieval Romantism. This theme is triggered by the concern by the approach of of World War II due to the difference of interests of some countries. Superior countries are ambitioned to take over other regions to keep their supremacy last. Meanwhile, other inferior countries keeps up their existential and ideology, fighting with everything they have. Some wanted to change with new and modern concepts, and some insisted with old-
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fashioned mindset and concepts.
Warna
Palet warna NEO MEDIEVAL cenderung gelap dan berkesan berat. Warna coklat dan kemerahan hadir memberi mood yang lebih hangat, sekaligus juga memberi kesan usang dan berkarat. Aksen kehijauan
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hadir pula sebagai pengaruh dari gaya busana militer, namun di sini tampil dalam nuansa yang lebih cerah.
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Colours
The NEO MEDIEVAL color palette tend to be dark and heavy. Brown and red-ish is here to give a warm mood as well as worn out and rusty. Green-ish accent plays as an influence from military fashion, but is here to be displayed in a brighter nuance. 1. George Street Lobby / 2. Deden Siswanto / 3. Marina Hoermanseder 4. Rick Owens/ 5. Lanvin / 6. Robotic Brick Fabrication - Archi-Union Architecture / 7. Ali Charisma
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NEW AGE ZEN zen generasi baru Seiring dengan keriangan dan antusiasme terhadap budaya pop, nilai-nilai spiritual ketimuran masih menjadi pegangan untuk introspeksi diri dalam menjalani gaya hidup barat. Basic items dibuat panjang, memberi kesan lebih tenang, humble, dan meditatif.
Although the excitement and enthusiasm of pop culture is high, the Eastern spiritual aspects are still considered an important key for a self-introspection in living in a Western lifestyle. In fashion, dressing is translated into an extended loose-cut basic items to create a calm, humble, and meditative presentations.
Lulu Lutfi
1. Roksanda / 2. Sacai / 3.Hyke / 4. Aldre / 5. R M AI System Theming Zou / 6. Sherryl Kwan / 7. Cos
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5 1. Urban Zen / 2. Ace & Jig / 3. Lulu Lutfi / 4. Aldre / 5. Phillip Lim / 6. Tektites Studio
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Sole Oha Weavers Exhibition (2017-2018) (Graphic Designer) Working for Toraja Melo and PEKKA Foundation in an exhibition held at Textile Museum Jakarta (2017) and Mamasa, West Sulawesi (2018). An exhibition about celebrating weavers’ life and developing a sustainable weavers community so that they can celebrate their life with weaving. Also working on Toraja Melo 2018 Lookbook. bit.ly/soleohalookbook2018
Indonesia Fashion Chamber (2018) (Editorial & Senior Graphic Designer) Working for Indonesia Fashion Chamber in twelve books designing for NU Banat Kudus Vocational High School.
Baine Sae Creative Products Development (2018) (Founder) Collaborating with local farmers in consciously nature crafting. Focused in research and development with design as one of its problemsolving tools to empower women and youth in Indonesia. Our first move was engaging women in North Toraja to be brave to create simple local products as their souvenir kiosks are being ‘invaded’ by ‘import’ merchandise from Java. The Natural Soap Making workshops were being held in 5 villages: Kesu’, Landorundun , Sesean Suloara, Buntu Sopai, and Sesean Matallo. to construct product differentiation as its main ingredients are local herbs and spices. Another collaborator is a patchouli farmer in Makale, Tana Toraja. We learned from him how to distillate oil starting from dried patchouli leaves into 8 kilos of high-quality essential oil and then re-branding it. Also collaborating with local artists, Sanda Rupa Arts, to design signage with manual wood carving touch by carving artists. Started since July, 2017 with some big supports by various governments programs such Seniman Mengajar of Ministry of Education & Culture and ORBIT of Badan Ekonomi Kreatif.
Bamboo Soap Making Demo & Exhibition
Bamboo Soap Making Workshop
Patchouli Oil Distillation
Toraja Wood Carving Signage
Bonus Above: Featured on Air Asia in Flight Magazine, Travel 360 Right: I also made art video & documentation about my past works. bit.ly/dellanavideos
thank you