BIRTHDAY BASHES: Delta gets ready to celebrate Canada Day, 19 BIG MEDAL HAUL: Local gymnast dominates at nationals, 27 GREEN ACTOR
Dancer tries her hand at film, 20
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The voice of Delta since 1922
FRIDAY, JUNE 24, 2016
Friday, June 24, 2016
Dear Optimist Readers: The Delta Optimist is proud to have been an integral part of this community for almost a century. A great deal has changed in South Delta since the \rst edition of the Optimist was published way back in 1922 and there have also been signi\cant shifts in the media landscape over that time, particularly in the last decade or so. Throughout it all the Optimist has been a constant, a hub that not only informs the community but keeps it connected as well. The relationship this newspaper has with the people of South Delta goes far deeper than just as a purveyor of the news: We facilitate the exchange of opinions and we’re a vehicle that allows local businesses to interact with their customers and organizations to make contact with the public. We’ve also been a proud supporter of a great many community events for almost 100 years. We are part of the fabric of South Delta and we take that responsibility seriously. Times are changing and the business model that has sustained this newspaper for many years must also adapt in order to ensure the Optimist is a sustainable enterprise into the future. Our advertisers can no longer shoulder the entire burden. To that end, we are introducing voluntary subscriptions as we look to diversify revenue streams. A voluntary payment of $5 per month, or $50 for the year, will allow us to maintain door-to-door delivery, which is an increasingly expensive undertaking and a major cost for any newspaper. Let me stress this is entirely voluntary and all South Delta households will continue to receive the Optimist at their doorsteps. Voluntary subscriptions will also allow us to improve the quality of the Optimist, ensuring South Deltans get even more information about the goings on in their community. Subscribers will be recognized for their support every month with deals at local merchants, prize draws and more. The \rst month offers discounts at Home Hardware, Unforgettable Gifts, the RunInn, McDonald’s, Otter Co-op and Pharmasave that have a total value of $50 or more. Coupons will be emailed to subscribers every month. We hope you see the value the Optimist provides to both the community and to your everyday lives, and that you will voluntarily subscribe. We believe receiving the Optimist twice a week is worth the cost of a latte or a loaf of bread and we hope you do as well. We look forward to your support and to continue serving the good people of South Delta well into the future. To subscribe, please visit subscription.delta-optimist.com (no www) or call the of\ce at 604-946-4451.
Alvin Brouwer Publisher Delta Optimist
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