Creative strategy by Demi Holmes

SHU X W+W

creative strategy demi holmes

concept concept

With neon having connotations w ture fit the overarching theme o i will try incorporate in with 90s rave. It is important that (as explained further in the st colourful laser lighting which the theme, students work and th

neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal tribal neon tribal neon being triballiked neon with tribal neon tribal neon tribal neon tribal neon tribal neoncultribal with the idea of neon colours and fluorscence and tribal theneon ideatribal of a group and community, going with the concept of rave neon tribal Raves neon tribalfor neon tribal neonlights, tribal eccentric neon tribal neonand tribal neon neon tribal neon tribal of neon tribal successfully. are known their bright looks groups of tribal young people dancing thetribal night neon way which neonrunway tribalshow, neon hair tribal tribal neon tribal tribal neoneverything tribal neon tribal neon on tribal neon tribal the planning of neon this tribal event. 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tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon tribal neon 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Oviti offictatia aliatinvel magnit doluptatur? Volut

runway idea

Before the show begins the models will be around the stage dancing to rave music as if they were at a rave. Once the lights dim and the lasers begin to beam the models will then go on stage and walk the catwalk. To create a rave like atmosphere laser lights and smoke machines will be used and videos of laser lights and ravers dancing will be projected on the screen behind. Around the edges of the room will be neon tape and neon tribal inspired images will be pasted all along the walls layered with acetate with neon paint on it.

makeup

With rave culture typically being linked with the idea of eccentric makeup, i have decided to give each model the look of having a bold neon eye. Each model will have this look in their own individual colour making each model inject a different colour into the show as they walk the runway. As for hair i done some research into popular hair styles during 90â&#x20AC;&#x2122;s raves and found that raver buns, crimped hair and exaggerated ponytails were the most popular and most intresting looks. Each model will again have their own indivdual hairstyle and each hairstyle will be dyed and coloured brightly to present the theme and also showcase the skills of wigs and warpaint.

hair http://cs622528.vk.me/v622528198/1f6f5/LOVTtpFKeQE.jpg

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With the event being rave inspired i thought it was important to create the atmosphere of a rave by playing popular 90’s rave music during and after the runway event. I have created a spotify playlist as shown below :

music

The Prodigy Your Love 6:02 1-02 –Awesome 3 Don’t Go 3:37 1-03 –Oceanic Insanity 3:49 1-04 –Praga Khan Injected With A Poison (Adam’s Power Mix) 5:02 1-05 –Sonz Of A Loop Da Loop Era Far Out 4:57 1-06 –SL2 DJ’s Take Control 5:05 1-07 –Pizzaman Trippin’ On Sunshine 6:44 1-08 –Marradona* Out Of My Head 3:17 1-09 –2 Bad Mice Bombscare 5:25 1-10 –Urban Hype Trip To Trumpton 3:31 Back To The Old Skool 2-01 –Black Box Ride On Time 4:08 2-02 –Liquid Sweet Harmony 3:35 2-03 –Altern 8 Infiltrate 202 5:30 2-04 –Mother All Funked Up 4:40 2-05 –Jonny L Hurt You So 2:59 2-06 –R.A.F. We’ve Got To Live Together 5:39 2-07 –Manix Feel Real Good 3:12 2-08 –LFO LFO 4:02 2-09 –Cloud 9 You Got Me Burnin’ (Original) 6:11 2-10 –Urban Shakedown Some Justice 4:15 All Time Classics 3-01 –2 Unlimited No Limit 3:46 3-02 –Rozalla Everybody’s Free 6:23 3-03 –Jack ‘N’ Chill The Jack That House Built 3:47 3-04 –Rhythm On The Loose Break Of Dawn 5:10 3-05 –Talizman Only You 3:56 3-06 –True Faith With Final Cut Take Me Away Vocals [Featuring] – Bridget Grace 6:06 3-07 –New Atlantic I Know 4:11 3-08 –Jigsaw (4) Lets Go (Acid Rave Mix) 4:30 3-09 –Vespa (3) Piano Man 5:04 3-10 –Beat Knowledge Lost Boy (Other Side Mix) 3:29 Breakbeat Classics 4-01 –Kicks Like A Mule The Bouncer 3:09 4-02 –Shut Up And Dance* Green Man (Rum & Black Mix) Remix – Rum & Black 6:13 4-03 –Gordon Edge Compnded (Edge *1) 5:01 4-04 –Rachel Wallace Tell Me Why 4:45 4-05 –Krome & Time This Sound Is For The Underground 6:15 4-06 –Run Tings Fires Burning (Mickey Finn Remix) Remix – Mickey Finn* 4:43 4-07 –4 Hero Mr Kirk’s Nightmare 6:00 4-08 –2 Bad Mice 2 Bad Mice 4:00 4-09 –Lennie De Ice We Are I.E. 3:28 4-10 –Beat Knowledge We Rule Da Nation 3:59 Chemical Beats 5-01 –Praga Khan Rave Alert 3:45 5-02 –Quadrophonia Quadrophonia 3:22 5-03 –The Scientist The Exorcist 3:47 5-04 –Gordon Edge Feef Logic 5:37 5-05 –Blow Cutter (Mix) 6:34 5-06 –Tango Can’t Stop The Rush (93 Mix) 5:13 5-07 –Rhythm For Reasons Grand National 3:47 5-08 –Energise Report To The Dancefloor 6:19 5-09 –Nexus 21 Self Hypnosis 5:24 5-10 –Blame Music Takes You 5:47 Sounds Of The Underground 6-01 –Rhythmatic Take Me Back 6:47 6-02 –Hans Walker Plastique Fantastique 4:32 6-03 –Rhythm Method There Should Be Ecstasy 4:45 6-04 –Delacroix Dreams (Strawberry Fields Mix) 4:04 6-05 –Vespa Bangobang (Piano Mix) 4:40 6-06 –Jigsaw (4) Rave 8 4:48 6-07 –Rave Mob Rock It Don’t Stop It 4:08 6-08 –X-Tasia Throwing Shapes 3:44 6-09 –The Breakdown Don Let’s Stay Up Forever 3:45 6-10 –Delacroix LSD (808 Sunrise Mix)

styling Like the hair and makeup each model will be styled indiviually. Each will wear SHU students white sheer garments but to add a touch of the theme some models oufits will be covered in neon wiring that will temporarly be stuck on the garments. Other models will be wearing sheer cloaks over the oufits which be splattered in neon paint to create colour to garment but still making it visible. The final looks will have colourful fairy lightlights temporarly attached to the garments.

With the event holding at budget price of around ÂŁ500, the event will be promoted through the use of guriella marketting which is a cheap and creative way of attracting people to attend the event. Posters will be pasted in clusters around city centre because this is the most popular and visted part of the city meaning the posters will catch the eyes of hundreds of people before the event. The posters will be in clusters as (as shown in this image) to make it impossible for the public to ignore. Along with this a flash mob will be created in city centre in which dancers will dance in a rave like style whilst wearing t shirts that promote the event. This will be filmed and posted on social media by the wigs and warpaints team and Sheffield Hallam University to further attract a wider audience. Loyal customers of wigs and warpaint and SHU students will also recieve a transparent tote bag with an invitation, glow sticks and neon paints to again further attract and present the theme in an intresting and intriguing way.

promotion

IN CELEBRATION OF WIGS AND WAr PAINTS 10TH YEAR ANNIVERSARY SHU X W+W EVENT 14TH APRIL @ THE HUBS 7PM TILL LATE