demi holmes
SS19 trends
streetwear
Neon dominated the catwalk for SS19 and was shown on the collections of MSGM, Louis Vuitton, Acne and Versace. The key SS19 womens colour trend is neon yellow or highlighter yellow but some collections showed to feature bold orange and neon pink. Head-totoe neon and/or neon on neon will be the next big thing and it’s a pretty daring colour. Key items to deliever the trend : an item of neon!
printed neon
neon
SS19 WOMENSWEAR TRENDS
urban green, yellow
utilitywear cargo trousers
neutral
l colours
utility vests
Utility wear is another big statement of the SS19 womenswear with designers like Virgil Abloh with his Louis Vuitton and Off white collections styling utility in both vests and in the form of cargo/combat trousers. And these is not the only designers featuring this trend. Key items to deliever the trend : utility vests, combat/cargo trousers, utility jacket.
90’s sunglasses
bucket hats
Bucket hats and skinny glasses were originally a symbolism of the 90s style with Brit pop icons such as Ian brown and Liam Gallagher rocking bucket hats and all girl bands styling the skinny glasses. Now fashion sees these as the style of street and urban wear. Both Valentino and Fendi are some of a few designers who have styled these on the SS19 runway making it a high fashion statement for SS19. Key items to deliever the trend : the bucket hat, skinny glasses, miniature shoulder bags.
the 90’s
streetwear
Young/student 18/30 Fashion/trend aware Creative Tech savvy/an interest in social media Typically city urban living ‘Metropolitan hipsters’ Funky unique style, want to be individual
How are these trends releveant to the urban consumer? Both the neon and utility trends are centred around street style. The Urban Oufitters consumer is typically someone between the age of 16-34 and streetwear is seen as the style of the youth, making it relevant. Urban Oufitters already stock streetwear brands such as
stussy, dickies etc. meaning streetwear is a style the consumer wears and enjoys. All these trends are quite bold and out there which the typical urban consumer would be interested in as they are all about being creative and individual with their style.