Social Media Overview - 7 Dutch DJs - May 2014

Š 2014 DDMCA/Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

Competitive Intelligence for Companies and Brands

Market Landscape Report Dutch DJ’s vs 1.0 | 21st of May, 2014 Denis Doeland

E-mail | denis.doeland@ddmca.com Twitter | @denisdoeland Facebook | facebook.com/ddmcaoďŹƒcial LinkedIn | nl.linkedin.com/denisdoeland Blog | www.denisdoeland.com Web | www.ddmca.com Phone | +31 (0)6-13520250

The purpose of this report Social media is now the most popular online activity, but how do you find valuable insights in all the user-generated content on review sites and blogs, millions of Facebook posts, and billions of Tweets? DDMCA analyzes all social media conversations in real-time, including dozens of attributes like influence, sentiment, volume, and demographics. DDMCA then detects actionable signals from the everyday noise and surfaces that information as it happens.

Social media analytics refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer. This is considered the basic foundation for enabling an enterprises to:

• Execute focused engagements like one-to-one and one-to-many • Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.

• Maximize the fan experience Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the fan base on a more emotional level to help better target customer service and marketing.

One of the best ways to help develop a social media strategy for is to assess what your competitors are doing. In this report, DDMCA is sharing some of the insights and processes through social media competitive analyses of 7 Dutch DJ’s.

So, why is performing a social competitive analysis an essential part of your social media success? Because by analyzing the different competitors you can set realistic benchmarks for based on what others in your industry are seeing in terms of fan growth and engagement. As mentioned, it also helps lay the framework for a successful social media based on the successes of others in your space.

In this report you will find extensive data of Facebook, Twitter, Instagram, YouTube and Google+ over the last 30 days of Armin van Buuren, Tiësto, Afrojack, Nicky Romero, Hardwell, Blasterjaxx and Martin Garrix. In each of the charts we highlighted the current no.1 of the world Hardwell. Find out for yourself how they perform towards each other.

© 2014 DDMCA/Denis Doeland | All rights reserved | contact: denis.doeland@ddmca.com

Dutch DJ’s in the Landscape As of May 20, 2014 analyzed over the last 30 days

Dutch DJ’s with Social Presences As of May 20, 2014

Top Twitter Social Content Â

Twitter Summary Apr 21, 2014-May 20, 2014 (Slide 1 of 2)

Twitter Summary Apr 21, 2014-May 20, 2014 (Slide 2 of 2)

Top 12 Twitter Content Apr 21, 2014-May 20, 2014 (Slide 1 of 3)

Top 12 Twitter Content Apr 21, 2014-May 20, 2014 (Slide 2 of 3)

Top 12 Twitter Content Apr 21, 2014-May 20, 2014 (Slide 3 of 3)

Twitter Metrics Â

Twitter Followers As of May 20, 2014

Growth in Twitter Followers Apr 21, 2014 - May 20, 2014

Average Daily Tweet Volume Apr 21, 2014 - May 20, 2014

Tweet Volume by Day Apr 21, 2014 - May 20, 2014

Engagement Rate for Tweets Apr 21, 2014 - May 20, 2014

Tweet Engagement Rate The number of interactions (retweets and favorites), per thousand followers, of Hardwell's own tweets during this time period.

Average Engagement Rate per Tweet Apr 21, 2014 - May 20, 2014

Average Engagement Rate per Tweet The average number of interactions (retweets and favorites), per thousand followers, of Hardwell's tweets during this time period.

Total Engagement for Tweets Apr 21, 2014 - May 20, 2014

Tweet Engagement Total The total number of interactions (retweets and favorites) of Hardwell's own tweets during this time period.

Average Total Engagement per Tweet Apr 21, 2014 - May 20, 2014

Average Engagement Total per Tweet The average number of interactions (retweets and favorites) of Hardwell's tweets during this time period.

Tweet Volume vs.

Average Total Engagement per Tweet Apr 21, 2014 - May 20, 2014

Average Engagement Total per Tweet The average number of interactions (retweets and favorites) of Hardwell's tweets during this time period.

Top Facebook Social Content Â

Facebook Summary Apr 21, 2014-May 20, 2014 (Slide 1 of 2)

Facebook Summary Apr 21, 2014-May 20, 2014 (Slide 2 of 2)

Top 12 Facebook Content Apr 21, 2014-May 20, 2014 (Slide 1 of 3)

Top 12 Facebook Content Apr 21, 2014-May 20, 2014 (Slide 2 of 3)

Top 12 Facebook Content Apr 21, 2014-May 20, 2014 (Slide 3 of 3)

Facebook Metrics Â

Facebook Likes As of May 20, 2014

Growth in Facebook Likes Apr 21, 2014 - May 20, 2014

Average Daily Facebook Post Volume Apr 21, 2014 - May 20, 2014

Facebook Post Volume by Day Apr 21, 2014 - May 20, 2014

Engagement Rate for Facebook Posts Apr 21, 2014 - May 20, 2014

Facebook Post Engagement Rate The total number of interactions (likes, comments, and shares), per thousand page likes, of posts on Hardwell's Facebook page during this time period.

Average Engagement Rate per Facebook Post Apr 21, 2014 - May 20, 2014

Facebook Average Engagement Rate per Post The average number of interactions (likes, comments, and shares), per thousand page Likes, of posts on Hardwell's Facebook page during this time period.

Engagement Total for Facebook Posts Apr 21, 2014 - May 20, 2014

Facebook Post Engagement Total The total number of interactions (likes, comments, and shares) of posts on Hardwell's Facebook page during this time period.

Average Engagement Total per Facebook Post Apr 21, 2014 - May 20, 2014

Facebook Average Engagement Total per Post The average number of interactions (likes, comments, and shares) of posts on Hardwell's Facebook page during this time period.

Facebook Post Volume vs.

Average Engagement Total per Facebook Post Apr 21, 2014 - May 20, 2014

Facebook Average Engagement Total per Post The average number of interactions (likes, comments, and shares) of posts on Hardwell's Facebook page during this time period.

Top Google+ Social Content Â

Google+ Summary Apr 21, 2014-May 20, 2014 (Slide 1 of 2)

Google+ Summary Apr 21, 2014-May 20, 2014 (Slide 2 of 2)

Top 12 Google+ Content Apr 21, 2014-May 20, 2014 (Slide 1 of 3)

Top 12 Google+ Content Apr 21, 2014-May 20, 2014 (Slide 2 of 3)

Top 12 Google+ Content Apr 21, 2014-May 20, 2014 (Slide 3 of 3)

Google+ Metrics Â

Google+ Plus Ones As of May 20, 2014

Both DJ’s don’t have this channel

Growth in Google+ Plus Ones Apr 21, 2014 - May 20, 2014

Both DJ’s don’t have this channel

Average Daily Google+ Post Volume Apr 21, 2014 - May 20, 2014

Both DJ’s don’t have this channel

Google+ Post Volume by Day Apr 21, 2014 - May 20, 2014

Engagement Rate for Google+ Posts Apr 21, 2014 - May 20, 2014

Google+ Posts Engagement Rate The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on Hardwell's Google+ page during this time period.

Average Engagement Rate per Google+ Post Apr 21, 2014 - May 20, 2014

Both DJ’s don’t have this channel

Google+ Average Engagement Rate per Post The average number of interactions(+1s, comments, and reshares), per thousand Page +1s, of posts on Hardwell's Google+ page during this time period.

Engagement Total for Google+ Posts Apr 21, 2014 - May 20, 2014

Both DJ’s don’t have this channel

Google+ Posts Engagement Total The total number of plus ones, comments, and reshares of posts on Hardwell's Google+ page during this time period.

Average Engagement Total per Google+ Post Apr 21, 2014 - May 20, 2014

Both DJ’s don’t have this channel

Google+ Average Engagement Total per Post The average number of interactions(+1s, comments, and reshares) of posts on Hardwell's Google+ page during this time period.

Google+ Post Volume vs.

Average Engagement Total per Google+ Post Apr 21, 2014 - May 20, 2014

Google+ Average Engagement Total per Post The average number of interactions(+1s, comments, and reshares) of posts on Hardwell's Google+ page during this time period.

Top YouTube Social Content Â

YouTube Summary Apr 21, 2014-May 20, 2014 (Slide 1 of 2)

YouTube Summary Apr 21, 2014-May 20, 2014 (Slide 2 of 2)

Top 12 YouTube Content Apr 21, 2014-May 20, 2014 (Slide 1 of 3)

Top 12 YouTube Content Apr 21, 2014-May 20, 2014 (Slide 2 of 3)

Top 12 YouTube Content Apr 21, 2014-May 20, 2014 (Slide 3 of 3)

YouTube Metrics Â

YouTube Subscribers As of May 20, 2014

Growth in YouTube Subscribers Apr 21, 2014 - May 20, 2014

Average Daily YouTube Post Volume Apr 21, 2014 - May 20, 2014

YouTube Post Volume by Day Apr 21, 2014 - May 20, 2014

Engagement Rate for YouTube Posts Apr 21, 2014 - May 20, 2014

YouTube Posts Engagement Rate The total number of likes, dislikes, and comments, per thousand likes, of videos on Hardwell's YouTube channel during this time period.

Average Engagement Rate per YouTube Post Apr 21, 2014 - May 20, 2014

YouTube Average Engagement Rate per Post The average number of interactions (likes, dislikes, and comments), per thousand Likes, of videos on Hardwell's YouTube channel during this time period.

Engagement Total for YouTube Posts Apr 21, 2014 - May 20, 2014

YouTube Posts Engagement Total The total number of likes, dislikes, and comments of videos on Hardwell's YouTube channel during this time period.

Average Engagement Total per YouTube Post Apr 21, 2014 - May 20, 2014

YouTube Average Engagement Total per Post The average number of interactions (likes, dislikes, and comments) of videos on Hardwell's YouTube channel during this time period.

YouTube Post Volume vs.

Average Engagement Total per YouTube Post Apr 21, 2014 - May 20, 2014

YouTube Average Engagement Total per Post The average number of interactions (likes, dislikes, and comments) of videos on Hardwell's YouTube channel during this time period.

Top Instagram Social Content Â

Instagram Summary Apr 21, 2014-May 20, 2014 (Slide 1 of 2)

Instagram Summary Apr 21, 2014-May 20, 2014 (Slide 2 of 2)

Top 12 Instagram Content Apr 21, 2014-May 20, 2014 (Slide 1 of 3)

Top 12 Instagram Content Apr 21, 2014-May 20, 2014 (Slide 2 of 3)

Top 12 Instagram Content Apr 21, 2014-May 20, 2014 (Slide 3 of 3)

Instagram Metrics Â

Instagram Followed By As of May 20, 2014

Growth in Instagram Followed By Apr 21, 2014 - May 20, 2014

Average Daily Instagram Post Volume Apr 21, 2014 - May 20, 2014

Instagram Post Volume by Day Apr 21, 2014 - May 20, 2014

Engagement Rate for Instagram Posts Apr 21, 2014 - May 20, 2014

Instagram Posts Engagement Rate The total number of likes and comments, per thousand followers, of posts on Hardwell's Instagram during this time period.

Average Engagement Rate per Instagram Post Apr 21, 2014 - May 20, 2014

Instagram Average Engagement Rate per Post The average number of interactions (likes and comments), per thousand followers, of posts on Hardwell's Instagram during this time period.

Engagement Total for Instagram Posts Apr 21, 2014 - May 20, 2014

Instagram Posts Engagement Total The total number of likes and comments of posts on Hardwell's Instagram during this time period.

Average Engagement Total per Instagram Post Apr 21, 2014 - May 20, 2014

Instagram Average Engagement Total per Post The average number of interactions (likes and comments) of posts on Hardwell's Instagram during this time period.

Instagram Post Volume vs.

Average Engagement Total per Instagram Post Apr 21, 2014 - May 20, 2014

Instagram Average Engagement Total per Post The average number of interactions (likes and comments) of posts on Hardwell's Instagram during this time period.

SEO

Homepage Title As of May 20, 2014 (Slide 1 of 2)

Homepage Title As of May 20, 2014 (Slide 2 of 2)

Homepage Meta Description As of May 20, 2014 (Slide 1 of 2)

Homepage Meta Description As of May 20, 2014 (Slide 2 of 2)

Homepage Meta Keywords As of May 20, 2014 (Slide 1 of 2)

Homepage Meta Keywords As of May 20, 2014 (Slide 2 of 2)

Moz Domain Authority As of May 20, 2014

Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).

Moz Domain Authority by Day Apr 21, 2014 - May 20, 2014

Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).

Moz External Links As of May 20, 2014

Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).

Moz External Links by Day Apr 21, 2014 - May 20, 2014

Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).

Moz Domain Authority vs. Moz External Links As of May 20, 2014

Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).

Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).

Note | Disclaimer | Copyright

The content of this report has been carefully reviewed. DDMCA will not be liable in respect of any business, including without limitation loss of or damage to profits, income, revenue, business, contracts, commercial opportunities or goodwill.

This report is issued under Dutch copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of DDMCA the owner of the issued content. You may not alter or remove any trademark, copyright or other notice from copies of the content without prior written permission.

DDMCA is currently working to refine the models based on data from several social analytics from dierent social media channels. Questions how to evaluate a DJ? Need a full report or benchmark for a DJ? An oer for a full complete customized report can be required via the details below.

Contact (to order a report or book a seminar)

DDMCA Attn. Denis Doeland Keizersgracht 330-b 1016 EZ Amsterdam The Netherlands

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