BUILT BY AGENTS, FOR AGENTS.
A REAL ESTATE REVOLUTION
Keller Williams Realty is the largest real estate franchise in the world – home to more real estate
professionals than any other company. That’s not just by chance. Founded in 1983 by Gary Keller and Joe Williams,
Keller Williams was built on one premise:
How high we go as a company will be determined by how high we lift our people.
VALUES
GOD, FAMILY, then BUSINESS.
WI4C2TS
MISSION
VISION A REAL ESTATE REVOLUTION
To be the real estate COMPANY OF CHOICE.
Win-Win – or no deal Integrity – do the right thing Customers – always come first
Commitment – in all things Communication – seek first to understand Creativity – ideas before results Teamwork – together everyone achieves more
To build CAREERS worth having, BUSINESSES worth owning, and LIVES worth living.
Trust – begins with honesty Success – results through people
NOT YOUR ORDINARY COMPANY
Keller Williams is a company BUILT BY AGENTS, FOR AGENTS. As a result, we understand that you are the key to our company’s success, not the other way around.
We provide proven models and systems so you can focus on building your business.
NOT YOUR ORDINARY COMPANY
THE MODEL: REDEFINED
INTERDEPENDENT
DEPENDENT TRADITIONAL COMPANIES
KELLER WILLIAMS
INDEPENDENT 100% COMPANIES
Associates are dependent on the company;
Associates have an interdependent relationship with the company and a mutual interest in success;
Financial gain is directed primarily to the brokers and the company;
Associates and brokers work as teams in achieving financial goals;
Associate-focused environment with limited high-level support;
Associates have fewer opportunities for accumulating wealth
Associates do not assume financial, legal or management responsibilities
Associates assume all the financial, legal and management responsibilities
Associates are independent and have a landlord/tenant relationship with their company;
Because your clients choose YOU – not your company.
ONLY 3% of buyers & 4% of sellers cited an AGENT’S AFFILIATION with a particular FIRM as the MOST IMPORTANT factor when CHOOSING THEIR AGENT.
AGENT-CENTRIC APPROACH
We stand behind our agents – not in front of them.
BRAND MATTERS. AND YOURS IS #1. Real estate is a local business, driven by individual agents and their presence within their communities.
AGENT-CENTRIC APPROACH
WE BELIEVE:
One size does not fit all. With exclusive training, marketing suites, productivity tools and live events, Keller Williams empowers a diverse network of dedicated specialists in four very distinct and lucrative markets.
AGENT-CENTRIC APPROACH
WE SPECIALIZE IN YOU
2014
6% KW
INDUSTRY - in 2015
AGENT GROWTH
133,000
#1 in the WORLD
2015
95,000
80,000
75,000
2013
2012
ASSOCIATE COUNT
FOR YOU
BIGGER IS BETTER
18%
SHARED DECISIONS SHARED SUCCESS
Built on the philosophy that people matter most, WE PUT OUR ASSOCIATES AT THE CENTER OF EVERY STRATEGIC DECISION THE COMPANY MAKES – literally.
“Keller Williams believes
SHARED DECISIONS SHARED SUCCESS
that AGENTS ARE STAKEHOLDERS IN THE
SUCCESS OF THE MARKET CENTER and therefore should share in decision making. Together,
they [top agents and office leadership] jointly make office decisions relating to
financial planning, recruiting and retention, marketing and advertising, training, technology, social events,
and philanthropic giving.” -- Stanford University
A FOUNDATION IN MODELS & SYSTEMS
Keller Williams is the ONLY COMPANY in the real estate industry that is BUILT ON PROVEN ORGANIZATIONAL AND ECONOMIC MODELS. They are the result of benchmarking thousands of the industry’s highest-
producing agents and developing a fail-safe framework for profitability in any market.
A step-by-step, HOW TO EARN AND NET A MILLION IN ANNUAL INCOME – active and passive. The MREA is a nationally bestselling real estate career guide written by Gary Keller.
AGENT-CENTRIC APPROACH
A FOUNDATION IN MODELS & SYSTEMS
THE MILLIONAIRE REAL ESTATE AGENT
A FOUNDATION IN MODELS & SYSTEMS
THE ONE THING Discover how to get extraordinary results in every situation.
New York Times bestselling authors Gary Keller and Jay Papasan have identified that behind every successful person is their ONE Thing.
A FOUNDATION IN MODELS & SYSTEMS
It’s no coincidence that more top agent teams choose to build their businesses here than any other national brokerage.
WE WROTE THE BOOK when it comes to building and expanding a real estate business.
FOR
THE HOME TEAMS
LEARNING FOR EARNING’S SAKE
We’re often described as a TRAINING AND COACHING COMPANY cleverly disguised as a real estate company.
And, we’ve been named the #1 TRAINING ORGANIZATION in the world by Training magazine.
LEARNING FOR EARNING’S SAKE
LAUNCH
Ignite
GROWTH
Lead Generation Series
Win with Buyers
Win with Sellers
ACHIEVEMENT MREA Courses
Leverage Series
Keller Williams University provides an industry-leading curriculum addressing every aspect of success in real estate.
LEARNING FOR EARNING’S SAKE
LEARNING ON YOUR TERMS Our social learning platform provides: Access to thousands of courses, videos, audio files, tools and more The opportunity to learn from KW agents across North America via user-generated, user-rated content A Q&A forum to get your biggest business questions answered in real-time by your peers A live training calendar, connecting you to events in your local office and across KW
And, we’ve been named the #1 TRAINING ORGANIZATION in the world by Training magazine.
-- Dianna Kokoszka, CEO of KW MAPS Coaching
Your business grows to the extent that you do
AWARD-WINNING COACHING
“We absolutely hold the KEY TO GREATNESS in our hands. It’s a conscious choice. KW MAPS Coaching is here to hold you accountable to making that happen.”
Taking you from where you are to where you INTEND to be.
AWARD-WINNING COACHING
MASTERY COACHING Provides personalized ONE-ON-ONE coaching, business planning and high-level accountability for agents pursuing personal evolution and is committed to growing their business’ bottom line.
GROUP COACHING A breadth of topic-based group coaching programs provides you the opportunity to PRECISELY TARGET the areas within your business that could be slowing your progress.
AWARD-WINNING COACHING
Put the most powerful agents in the industry to work for YOU.
MOVEMENT
A WORLDWIDE
Choose abundance for your life.
AGENTS WHO HAVE TAKEN BOLD ARE
176% MORE PRODUCTIVE THAN THOSE WHO HAVE NOT.
68,238 BOLD graduates as of 2015.
BOLD: Business Objective: A Life by Design BOLD conditions you with powerful mindset exercises, language techniques and lead generation activities.
Learn from the “been-there-done-that� wisdom of industry power players and your peers.
FAMILY REUNION Prepares you for mastering the current market with more than 200 breakout sessions taught by the best in the business.
MEGA CAMP This annual gathering of more than 7,000 real estate professionals from across the globe is power-packed with top-agent interviews, guest speakers, live role-plays and powerful panels featuring the best in the business.
LARGER-THAN-LIFE LIVE EVENTS
MASTERMINDS
INNOVATION WITH A PURPOSE
In the digital age, TECHNOLOGY and MARKETING GO HAND-IN-HAND. Every Keller Williams associate is provided with an industry-leading suite of
tools that puts their business in front of today’s mobile client.
Puts your brand in your client’s pocket by providing you an individually branded, fully integrated mobile application to share with your sphere.
INNOVATION WITH A PURPOSE
KW MOBILE SEARCH APP
LEADS INNOVATION WITH A PURPOSE
The KW Lead Generation Network Gives you presence and power in online searches.
There are well over 200,000 sites in our lead generation network as a result of our agent, market center and international Websites.
The KWLS was designed to protect you when you choose to syndicate your listings across the globe. Maintain ownership and control of your listing data.
LISTINGS
INNOVATION WITH A PURPOSE
The Keller Williams Listing System
My Listings, My Leads Whenever listings are marketed on the KW network and listing syndicates, all of the leads go directly to the listing agent.
LEVERAGE
INNOVATION WITH A PURPOSE
eEdge A revolutionary lead-toclose agent business solution and robust marketing tool.
KW Google Apps for Business Allows you to communicate, collaborate and coordinate your real estate business anytime and anywhere.
LEVERAGE
INNOVATION WITH A PURPOSE
KW Video A subscription service that allows you to create professional quality marketing videos on your mobile device.
KW Team Leads Improves a team’s accountability and efficiency by integrating actions, such as tracking, monitoring and communicating with leads.
WEALTH BUILDING OPPORTUNITY
The Keller Williams model is built around the premise that ASSOCIATES SHOULD BE TREATED LIKE STAKEHOLDERS.
Through our profit share and growth share programs, Keller Williams recognizes and rewards associates for helping to grow the company.
WE’RE
PROFIT DRIVEN 2012
KW FRANCHISEE PROFITABILITY IN U.S. AND CANADA
99%
IN 2015
BECAUSE WE’RE
FOCUSED
WEALTH BUILDING OPPORTUNITY
THE POWER OF PASSIVE INCOME Keller Williams wealth building programs are funding lives worth living.
Our associates drive our company forward. WE’RE Profit Share and Growth Share enables us to
TREAT OUR PEOPLE AS PARTNERS IN A VERY TANGIBLE SENSE.
$703 MILLION Keller Williams owners have shared more than
SINCE 1996
$129M = 2013
2012
IN 2015, WE SHARED
$353,424 PER DAY
A COMPANY BUILT AROUND PEOPLE
Finding and SERVING THE HIGHER PURPOSE OF BUSINESS is at the heart of the Keller Williams culture. We believe in supporting the financial, physical and emotional
well-being of our associates.
Keller Williams associates are asked to “GIVE WHERE THEY LIVE” and dedicate a day to renewing and energizing the communities they serve.
A COMPANY BUILT AROUND PEOPLE
RED DAY
The belief that a life worth living has to be a healthy one led to the creation of a robust Wellness Program.
A COMPANY BUILT AROUND PEOPLE
KW WELLNESS PROGRAM
Celebrating wellness together demonstrates the Keller Williams commitment to creating balanced and healthy lifestyles.
KW CARES
A COMPANY BUILT AROUND PEOPLE
Through the incredible generosity of our associates, the company is able to support its own during national, regional, local and personal crises.
Is committed to providing our youth with powerful learning experiences that inspire big thinking, promote wealth building and instill a passion for generous giving.
A COMPANY BUILT AROUND PEOPLE
KW KIDS CAN
AWARDS & RECOGNITION
Training Magazine – Named No. 1 training organization across all industries worldwide, 2015 Inc. 5000 – Listed as one of the fastest-growing private companies for sixth consecutive year, 2015 REAL Trends/Wall Street Journal “The Thousand” – Achieved more high-performing agents teams ranked by transaction than any other real estate franchise listed, 2015 REAL Trends 500 – Recognized with 143 Keller Williams offices ranked by transactions and 140 ranked by sales volume in the REAL Trends 500, 2015 Entrepreneur Magazine – Listed on Franchise 500 list for sixth year in a row, 2015 REALTOR ® 30 Under 30 – Seven Keller Williams named finalists and four officially recognized in ranking, including a Web Choice winner, 2015 Swanepoel Power 200 – Nine representatives listed as most powerful people in residential real estate, 2015 Principal® 10 Best Companies for Employee Financial Security – Keller Williams featured in Inc. magazine for commitment to financial and physical wellness, 2014 Franchise Times – #2 in sales growth percentage on Franchise Times 200, 2014 Inman News – Innovator of the Year and six representatives on 100 Most Influential Leaders in Real Estate, 2014 National Association of REALTORS® – Both distinguished service award winners are Keller Williams agents, 2014 Workplace Dynamics – One of America’s Top 10 Workplaces, 2012 and 2013 Inman News – eEdge named the Most Innovative Web Service in the real estate industry, 2011