Our story
Since 1984
• French by birth on the chic island of St Barth, DENIZEN created its first collection, “Voyage”, 40 years ago. This timeless collection still is a best seller today across the world.
• Initially handcrafted on St Martin, DENIZEN rapidly relocated to cope with its success. The collections have been produced in the US for the last 4 decades, with international offices.
• Today, the brand, French-American by the alliance of its current co-founders, is retailed worldwide with exclusive collections for each destination.
• International by nature, universal by meaning, DENIZEN embodies the passion of travel and a meaningful sense of place and belonging, one destination at a time, all around the world.
denizen /ˈdɛnɪz(ə)n/ noun: an inhabitant or occupant of a particular place. a foreigner allowed certain rights in the adopted country.
HomeoftheDENIZEN , Gustavia,StBarth,FrenchWestIndies.
Our collections
• From its classic ‘Pure’ design of a map cutout made of Sterling Silver, DENIZEN expanded into distinctive collections of bracelets and pendants also crafted in 14kt & 18kt Gold with designs including symbols & coordinates.
• In 2015, we developed our Stainless-steel line as we entered the global duty-free market requiring affordable and easy-to-wear pieces.
• In 2023, we launched our charm collection, particularly suited for cruise lines and airports.
3 precious metals (average MSRP)
- Stainless steel ~ $59
- Sterling silver ~ $120
- 14-18kt Gold (price on demand)
4 core collections
-Voyage (maps & symbols)
-Sextan (coordinates) -Cruiselink (charms)
-Passport (charms)
Unique selling points
A destination jewelry concept exclusive to travel retail
• A global localized brand
• A successful sense of place concept since 1984
• Bridges the gap between the souvenir and jewelry
• Genderless transgenerational products
• Every traveler is a potential customer
• Triggers multiple impulse purchase
• Waterproof jewelry that lives with you
• Lifetime warranty
• Nearing 1,000 destinations
• Sold on 7 continents
• 6,000+ retailers
Duty Free
• Cruise ships & ferries
• Port of call stores
• Airports & lounges
• Inflight sales
• Border shops
• Diplomatic stores Travel Retail
• Trains stations
• Museums & monuments
• National parks
• Island jewelers
• Tourism boards
• Port authorities
Hospitality
• Luxury resorts & hotels
• Golf/tennis/yacht clubs
• Spa boutiques
• Beach clubs
• Wedding planners
• VIP guest gifting/MICE
http://www.cruiseshipdeckplan.com/wp-content/uploads/2015/01/Regal-Princess.jpg
Infinite customer base
• Vacationing couples/ honeymooners
• Single globe-trotters
• Friendship bracelet
• Traveling families
• Sport team fans
• Expatriates
• Locals
Unforgettable travel memories
Styles
PURE STAR BLISS
* Sterling silver & Gold only
Rhodium Yellow Gold
Rose Gold Black Rhodium
Coordinates or destination’s name
4.Sextan
Princess Cays
Port Lucaya Grand Bahama
Little San Salvador island
Half Moon cay
Cozumel, Mexico
Honduras
Mahogany Bay Roatan
Amber Cove, Dominican Republic
Turk & Caicos
Grand Turk
Cruiselink Collection
Alaska for reference
Maps Symbols
passport locket
Collect charms from your travels
Charms can be worn as pendants
Keyring
Visa stamps
Tailored to cruise itineraries
4.Sextan Collection
24.5712° N, 75.9144° W - Half Moon cay -
Bangles (Coordinates & destination names)
World map for reference
Customizable for each destination
Counter display
(H29 x L35 x W25 cm) MOQ: 6-9 SKU (150-225pcs)
Sampling pouch
For customer sampling
✓ Maintains display visual appeal
Ship porthole
Port of call stores & cruises retail
Free-Standing Unit
✓ Spinning self-service (2 sides)
✓ Backlit and bottom storage
✓ Top and side destination visuals
✓ Capacity: 320pcs + 80pcs stock
✓ Up to 32 SKU (1 per slot)
✓ MOQ: 8 SKU (400pcs)
✓ Suggested optimum assortment:
- Map (4 SKU: 2 bracelets / 2 necklaces)
- Symbol (4 SKU as above or 4 designs in unisex size M)
- Possibility to add:
- XS bracelets for kids
- Bracelets sets for couples
- Necklace/bracelet sets for ladies (H150 x L50 x W50 cm)
Gift shops
Single tower: 145 x 40 x 40 cm
Mumbai OSPREE
Airport retail
Zurich DUFRY
Airport pop-ups
Beauty shops
Inflight sales
➢ Marketing contribution
• Free bracelets for the sales staff
• Staff training & incentives
• In-store sales activations (GWP, seasonal sleeves, engraving…)
• Mechanisms to help sell-through any underperforming SKUs.
➢ Terms & Conditions
• Invoicing Currency: USD or EUROS
• Payment terms: 50% deposit and 50% balance upon shipping - 60 days net for Duty Free
• Incoterms: from HK – DAP/CIF Worldwide – To bonded warehouse for Duty Free
• Custom order lead time: 45-60 days (from payment)
• Domestic retailer margin: 150pcs: 50% – 151~200pcs: 55% – 201~250pcs: 60% – 250pcs and up: 65%
• Distributor margin: 70%
• Duty Free margin: 65%
• Cash-In-Advance payment: Extra 3% cash rebate
• Merchandising & packaging: Credited* for Domestic retailers & Distributors
• *Credit in Free of Charge merchandise at retail value, capped at 20% of the reorder net value, without expiration date.
• MOQ
- VOYAGE in Stainless Steel: 25pcs/SKU
= 400pcs (8 SKU) for a minimum assortment for one FSU (larger sales volume) = 150-225pcs (6-9 SKU) for a counter display
- PASSPORT/CRUISELINK in stainless steel: 30pcs/chain – 20pcs/charm
- Silver 20pcs/SKU – Gold: 12pcs/SKU
• Retail price points to match your store median
- Average MSRP VOYAGE/SEXTAN in Steel ~$59 - Sterling silver ~$120 – Gold prices on demand
- PASSPORT/CRUISELINK in steel: chain $89 - Charm $34-39 / in silver: chain $180 - Charm $68-64
Denizen BraceletDenizen Bracelet