Collectible souvenir jewelry with a meaningful sense of place, exclusive to each destination
Our story
Since 1984
• French by birth on the chic island of St Barth, DENIZEN created its first collection, “Voyage”, 40 years ago. This timeless collection still is a best seller today across the world.
• Initially handcrafted on St Martin, DENIZEN rapidly relocated to cope with its success. The collections have been produced in the US for the last 4 decades, with international offices.
• Today, the brand, French-American by the alliance of its current co-founders, is retailed worldwide with exclusive collections for each destination.
• International by nature, universal by meaning, DENIZEN embodies the passion of travel and a meaningful sense of place and belonging, one destination at a time, all around the world.
denizen /ˈdɛnɪz(ə)n/ noun: an inhabitant or occupant of a particular place. a foreigner allowed certain rights in the adopted country.
HomeoftheDENIZEN , Gustavia,StBarth,FrenchWestIndies.
Our collections
• From its classic ‘Pure’ design of a map cutout made of Sterling Silver, DENIZEN expanded into distinctive collections of bracelets and pendants also crafted in 14kt & 18kt Gold with designs including symbols & coordinates.
• In 2015, we developed our Stainless-steel line as we entered the global duty-free market requiring affordable and easy-to-wear pieces.
• In 2023, we launched our charm collection, particularly suited for cruise lines and airports.
3 precious metals (average MSRP)
- Stainless steel ~ $59
- Sterling silver ~ $120
- 14-18kt Gold (price on demand)
4 core collections
-Voyage (maps & symbols)
-Sextan (coordinates) -Cruiselink (charms)
-Passport (charms)
Unique selling points
A destination jewelry concept exclusive to travel retail
• A global localized brand
• A successful sense of place concept since 1984
• Bridges the gap between the souvenir and jewelry
• Genderless transgenerational products
• Every traveler is a potential customer
• Triggers multiple impulse purchase
• Waterproof jewelry that lives with you
• Lifetime warranty
• Nearing 1,000 destinations
• Sold on 7 continents
• 6,000+ retailers
Infinite customer base
• Vacationing couples/ honeymooners
• Single globe-trotters
• Friendship bracelet
• Traveling families
• Sport team fans
• Expatriates
• Locals
Duty Free
• Cruise ships & ferries
• Airports & lounges
• Inflight sales
• Border shops
• Diplomatic stores Travel Retail
• Trains stations
• Port of call stores
• Luxury resorts & hotels
• Tourism boards/authorities
• Museums & monuments
http://www.cruiseshipdeckplan.com/wp-content/uploads/2015/01/Regal-Princess.jpg
Unforgettable travel memories
Coordinates or destination’s name
4.Sextan
1.Voyage Collection
String or chain jewelry
(Map & symbol cutouts)
• Polished or brushed finish
• Chain bracelets in silver/gold
• 12 string & CZ colors
• Adjustable nylon string
Ecuador
Colombia
Costa Rica
Brazil
Chile
New Caledonia
Curaçao
Antigua
Antigua & Barbuda
Whale tail
Turtle
Hibiscus
2.Cruiselink
Collection
Charm bracelet (Map & symbol cut-out charms)
Cruiselink & Passport
3.Passport Collection
Charm bracelet (engraved luggage tags & visa stamps)
Collect charms from your travels
Luggage tags
Customizable passport locket
Charms can be worn as pendants
Keyring
9.7489° N, 83.7534° W
World map for reference
Customizable for each destination
Counter display
(H29 x L35 x W25 cm)
MOQ: 9 SKU (225pcs)
Free-Standing Unit
✓ Spinning self-service (2 sides)
✓ Backlit and bottom storage
✓ Top and side destination visuals
✓ Capacity: 320pcs + 80pcs stock
✓ Up to 32 SKU (1 per slot)
✓ MOQ: 8 SKU (400pcs)
✓ Suggested optimum assortment:
- Map (4 SKU: 2 bracelets / 2 necklaces)
- Symbol (4 SKU as above or 4 designs in unisex size M)
- Possibility to add:
- XS bracelets for kids
- Bracelets sets for couples
- Necklace/bracelet sets for ladies (H150 x L50 x W50 cm)
Sampling pouch
For customer sampling
Maintains display visual appeal
Silver & Steel
SAILOR
Ship porthole port of call stores, seaside towns, cruise ships & ferries, islands
AVIATOR
Plane window airport stores & airlines
Charm bracelet
Inner pouch
Resort shops
Single tower: 145 x 40 x 40 cm
Mumbai OSPREE
Airport retail
Zurich DUFRY
Airport pop-ups
Beauty shops
Inflight sales
➢ Marketing contribution
• Free bracelets for the sales staff
• Staff training & incentives
• In-store sales activations (GWP, seasonal sleeves, engraving…)
• Mechanisms to help sell-through any underperforming SKUs.
➢ Terms & Conditions
• Invoicing Currency: USD or EUROS
• Payment terms: 50% deposit and 30 days net from delivery date
• Incoterms: from HK – DAP/CIF Worldwide
• Custom order lead time: 45-60 days (from payment)
• Margin: 70% Distribution
• Cash-In-Advance payment: Extra 3% cash rebate
• Merchandising & packaging: Credited* for Domestic/Distributors
• *Credit in Free of Charge merchandise at retail value, capped at 20% of the reorder net value without expiration date.
• MOQ
- VOYAGE in Stainless Steel: = 400pcs (8 SKU) for a minimum assortment for one FSU = 225pcs (9 SKU) for a counter display
- PASSPORT/CRUISELINK in stainless steel: 50pcs/chain – 50pcs/charm - Silver 30pcs/SKU – Gold: 12pcs/SKU
• Retail price points to match your store median
- Average MSRP VOYAGE in Steel ~$59 - Sterling silver ~$120 – Gold prices on demand
- PASSPORT/CRUISELINK: chain $89 – Charm $34-39
Denizen BraceletDenizen Bracelet