Excusive destination jewelry with a meaningful sense of place
Our story
Since 1984
• French by birth on the chic island of St Barth, DENIZEN created its first collection, “Voyage”, 40 years ago. This timeless collection still is a best seller today across the world.
• Initially handcrafted on St Martin, DENIZEN rapidly relocated to cope with its success. The collections have been produced in the US for the last 4 decades, with international offices.
• Today, the brand, French-American by the alliance of its current co-founders, is retailed worldwide with exclusive collections for each destination.
• International by nature, universal by meaning, DENIZEN embodies the passion of travel and a meaningful sense of place and belonging, one destination at a time, all around the world.
denizen /ˈdɛnɪz(ə)n/ noun: an inhabitant or occupant of a particular place. a foreigner allowed certain rights in the adopted country.
HomeoftheDENIZEN , Gustavia,StBarth,FrenchWestIndies.
Our collections
• From its classic ‘Pure’ design of a map cutout made of Sterling Silver, DENIZEN expanded into distinctive collections of bracelets and pendants also crafted in 14kt & 18kt Gold with designs including symbols & coordinates.
• In 2015, we developed our Stainless-steel line as we entered the global duty-free market requiring affordable and easy-to-wear pieces.
• In 2023, we launched our charm collection, particularly suited for cruise lines and airports.
3 precious metals (average MSRP)
- Stainless steel ~ $49
- Sterling silver ~ $99
- 14-18kt Gold (price on demand)
4 core collections
-Voyage (maps & symbols)
-Sextan (coordinates) -Cruiselink (charms)
-Passport (charms)
Unique selling points
A destination jewelry concept exclusive to travel retail
• A global localized brand
• A successful sense of place concept since 1984
• Bridges the gap between the souvenir and jewelry
• Genderless transgenerational products
• Every traveler is a potential customer
• Triggers multiple impulse purchase
• Waterproof jewelry that lives with you
• Lifetime warranty
• Nearing 1,000 destinations
• Sold on 7 continents
• 6,000+ retailers
Duty Free
• Cruise ships & ferries
• Port of call stores
• Airports & lounges
• Inflight sales
• Border shops
• Diplomatic stores Travel Retail
• Trains stations
• Museums & landmarks
• National parks
• Island jewelers
• Tourism boards
• Port authorities
Hospitality
• Luxury resorts & hotels
• Golf/tennis/yacht clubs
• Spa boutiques
• Beach clubs
• Wedding planners
• VIP guest gifting/MICE
http://www.cruiseshipdeckplan.com/wp-content/uploads/2015/01/Regal-Princess.jpg
Infinite customer base
• Vacationing couples/ honeymooners
• Single globe-trotters
• Friendship bracelet
• Traveling families
• Sport team fans
• Expatriates
• Locals
Unforgettable travel memories
Styles
PURE STAR BLISS
* Sterling silver & Gold only
Rhodium Yellow Gold
Rose Gold Black Rhodium
Coordinates or destination’s name
4.Sextan
1.Voyage Collection
String or chain jewelry
(Map & symbol cutouts)
• Polished or brushed finish
• Chain bracelets in silver/gold
• 12 string & CZ colors
• Adjustable nylon string
PURE
Rhodium plating
Germany
STAR
Rose gold plating Neuschwanstein
PURE Gold & black rhodium plating Norderney
Rose
PURE Gold plating
Lake Constance
Bracelets can be mounted on a chain in Sterling silver and Gold only Switzerland for reference only
BLISS
Pendants on chain in all metals
Bliss in Sterling silver and Gold only
Switzerland for reference only
Cruiselink Collection
Custom ship charm
Two-tone mariner chain Alaska cruise for reference
Symbols
Luggage tags
Visa stamps
Keyring
Cruiselink & Passport
Bangles (Coordinates & destination names)
48.1351° N, 11.5820° E - München -
World map for reference
Customizable for each destination
Counter display
(H29 x L35 x W25 cm) MOQ: 6-9 SKU (150-225pcs)
Sampling pouch
For customer sampling
✓ Maintains display visual appeal
Gift boxes
Ship porthole
Port of call stores, ferries & cruises STEEL & SILVER
Plane window Inflight sales & airport stores
Free-Standing Unit
✓ Spinning self-service (2 sides)
✓ Backlit and bottom storage
✓ Top and side destination visuals
✓ Capacity: 320pcs + 80pcs stock
✓ Up to 32 SKU (1 per slot)
✓ MOQ: 8 SKU (400pcs)
✓ Suggested optimum assortment:
- Map (4 SKU: 2 bracelets / 2 necklaces)
- Symbol (4 SKU as above or 4 designs in unisex size M)
- Possibility to add:
- XS bracelets for kids
- Bracelets sets for couples
- Necklace/bracelet sets for ladies (H150 x L50 x W50 cm)
Gift shops
Single tower: 145 x 40 x 40 cm
Mumbai OSPREE
Airport retail
Zurich DUFRY
Airport pop-ups
Beauty shops
Inflight sales
➢ Marketing contribution
• Free bracelets for the sales staff
• Staff training & incentives
• In-store sales activations (GWP, seasonal sleeves, engraving…)
• Mechanisms to help sell-through any underperforming SKUs.
➢ Terms & Conditions
• Invoicing Currency: USD or EUROS
• Payment terms: 50% deposit and 50% balance upon shipping - 60 days net for Duty Free
• Incoterms: from HK – DAP/CIF Worldwide – To bonded warehouse for Duty Free
• Custom order lead time: 45-60 days (from payment)
• Domestic retailer margin: 150pcs: 50% – 151~200pcs: 55% – 201~250pcs: 60% – 250pcs and up: 65%
• Distributor margin: 70%
• Duty Free margin: 65%
• Cash-In-Advance payment: Extra 3% cash rebate
• Merchandising & packaging: Credited* for Domestic retailers & Distributors
• *Credit in Free of Charge merchandise at retail value, capped at 20% of the reorder net value, without expiration date.
• MOQ
- VOYAGE in Stainless Steel: 25pcs/SKU
= 400pcs (8 SKU) for a minimum assortment for one FSU (larger sales volume) = 150-225pcs (6-9 SKU) for a counter display
- PASSPORT/CRUISELINK in stainless steel: 30pcs/chain – 20pcs/charm
- Silver 20pcs/SKU – Gold: 12pcs/SKU
• Retail price points to match your store median
- Average MSRP VOYAGE/SEXTAN in Steel ~$49 - Sterling silver ~$99 – Gold prices on demand
- PASSPORT/CRUISELINK in steel: chain $79 - Charm $29-34 / in silver: chain $160 - Charm $58-64
Denizen BraceletDenizen Bracelet