Our story
Since 1984
• French by birth on the chic island of St Barth, DENIZEN created its first collection, “Voyage”, 40 years ago. This timeless collection still is a best seller today across the world.
• Initially handcrafted on St Martin, DENIZEN rapidly relocated to cope with its success. The collections have been produced in the US for the last 4 decades, with international offices.
• Today, the brand, French-American by the alliance of its current co-founders, is retailed worldwide with exclusive collections for each destination.
• International by nature, universal by meaning, DENIZEN embodies the passion of travel and a meaningful sense of place and belonging, one destination at a time, all around the world.
denizen /ˈdɛnɪz(ə)n/ noun: an inhabitant or occupant of a particular place. a foreigner allowed certain rights in the adopted country.
HomeoftheDENIZEN , Gustavia,StBarth,FrenchWestIndies.
Our collections
• From its classic ‘Pure’ design of a map cutout made of Sterling Silver, DENIZEN expanded into distinctive collections of bracelets and pendants also crafted in 14kt & 18kt Gold with designs including symbols & coordinates.
• In 2015, we developed our Stainless-steel line as we entered the global duty-free market requiring affordable and easy-to-wear pieces.
• In 2023, we launched our charm collection, particularly suited for cruise lines and airports.
3 precious metals (average MSRP)
- Stainless steel ~ $49
- Sterling silver ~ $99
- 14-18kt Gold (price on demand)
4 core collections
-Voyage (maps & symbols)
-Sextan (coordinates) -Cruiselink (charms)
-Passport (charms)
Unique selling points
A destination jewelry concept exclusive to travel retail
• A global localized brand
• A successful sense of place concept since 1984
• Bridges the gap between the souvenir and jewelry
• Genderless transgenerational products
• Every traveler is a potential customer
• Triggers multiple impulse purchase
• Waterproof jewelry that lives with you
• Lifetime warranty
• Nearing 1,000 destinations
• Sold on 7 continents
• 6,000+ retailers
Duty Free
• Cruise ships & ferries
• Port of call stores
• Airports & lounges
• Inflight sales
• Border shops
• Diplomatic stores Travel Retail
• Trains stations
• Museums & landmarks
• National parks
• Island jewelers
• Tourism boards
• Port authorities
Hospitality
• Luxury resorts & hotels
• Golf/tennis/yacht clubs
• Spa boutiques
• Beach clubs
• Wedding planners
• VIP guest gifting/MICE
http://www.cruiseshipdeckplan.com/wp-content/uploads/2015/01/Regal-Princess.jpg
Infinite customer base
• Vacationing couples/ honeymooners
• Single globe-trotters
• Friendship bracelet
• Traveling families
• Sport team fans
• Expatriates
• Locals
Unforgettable travel memories
Styles
PURE STAR BLISS
* Sterling silver & Gold only
Rhodium Yellow Gold
Rose Gold Black Rhodium
Coordinates or destination’s name
4.Sextan
1.Voyage Collection
String or chain jewelry
(Map & symbol cutouts)
• Polished or brushed finish
• Chain bracelets in silver/gold
• 12 string & CZ colors
• Adjustable nylon string
Maldives archipelago
Chain bracelets and necklaces
Malé
Wave
Brushed
Starfish
Dolphins
Each piece can be custom branded: Here with Club Med resorts’ logo
Maps
Cruiselink Collection
Alaska cruise for reference
Custom ship charm
Two-tone mariner chain
Symbols
Charms double as pendants
Luggage tags
Visa stamps
Keyring
Bangles (Coordinates & destination names)
24.7136° N, 46.6753° E - Malé -
World map for reference
Customizable for each destination
Counter display
(H29 x L35 x W25 cm) MOQ: 6-9 SKU (150-225pcs)
Sampling pouch
For customer sampling
✓ Maintains display visual appeal
Gift boxes
Ship porthole
Port of call stores, ferries & cruises STEEL & SILVER
Plane window Inflight sales & airport stores
Free-Standing Unit
✓ Spinning self-service (2 sides)
✓ Backlit and bottom storage
✓ Top and side destination visuals
✓ Capacity: 320pcs + 80pcs stock
✓ Up to 32 SKU (1 per slot)
✓ MOQ: 8 SKU (400pcs)
✓ Suggested optimum assortment:
- Map (4 SKU: 2 bracelets / 2 necklaces)
- Symbol (4 SKU as above or 4 designs in unisex size M)
- Possibility to add:
- XS bracelets for kids
- Bracelets sets for couples
- Necklace/bracelet sets for ladies (H150 x L50 x W50 cm)
Single tower: 145 x 40 x 40 cm Resort boutiques
Mumbai OSPREE
Hong Kong LAGARDERE
➢ Marketing contribution
• Free bracelets for the sales staff
• Staff training & incentives
• In-store sales activations (GWP, seasonal sleeves, engraving…)
• Mechanisms to help sell-through any underperforming SKUs.
• Invoicing Currency: USD or EUROS
Terms & Conditions
• Payment terms: 50% deposit and 50% balance upon shipping for precious metals
• NO RETURNS
• Incoterms: from HK – DAP/CIF Worldwide
• Custom order lead time: 45-60 days (from payment)
• Domestic retailer margin: 50%
• Distributor margin: 70%
• Cash-In-Advance payment: Extra 3% cash rebate
• Merchandising & packaging: Credited* for Domestic retailers & Distributors
• *Credit in Free of Charge merchandise at retail value, capped at 20% of the reorder net value.
• MOQ
- VOYAGE in Stainless Steel: 25pcs/SKU = 400pcs (8 SKU) for a minimum assortment for one FSU (larger sales volume) = 150-225pcs (6-9 SKU) for a counter display
- PASSPORT/CRUISELINK in stainless steel: 30pcs/chain – 20pcs/charm - Silver 20pcs/SKU – Gold: 12pcs/SKU
• Retail price points to match your store median - Average MSRP VOYAGE/SEXTAN in Steel ~$49 - Sterling silver ~$99 – Gold prices on demand - PASSPORT/CRUISELINK in steel: chain $79 - Charm $29-34 / in silver: chain $160 - Charm $58-64 Patented & fully protected
Denizen BraceletDenizen Bracelet