Exclusive destination souvenir jewelry with a meaningful sense of place
Our story
Since 1984
• French by birth on the chic island of St Barth, DENIZEN created its first collection, “Voyage”, 40 years ago. This timeless collection still is a best seller today across the world.
• Initially handcrafted on St Martin, DENIZEN rapidly relocated to cope with its success. The collections have been produced in the US for the last 4 decades, with international offices.
• Today, the brand, French-American by the alliance of its current co-founders, is retailed worldwide with exclusive collections for each destination.
• International by nature, universal by meaning, DENIZEN embodies the passion of travel and a meaningful sense of place and belonging, one destination at a time, all around the world.
denizen /ˈdɛnɪz(ə)n/ noun: an inhabitant or occupant of a particular place. a foreigner allowed certain rights in the adopted country.
HomeoftheDENIZEN , Gustavia,StBarth,FrenchWestIndies.
Our collections
• From its classic ‘Pure’ design of a map cutout made of Sterling Silver, DENIZEN expanded into distinctive collections of bracelets and pendants also crafted in 14kt & 18kt Gold with designs including symbols & coordinates.
• In 2015, we developed our Stainless-steel line as we entered the global duty-free market requiring affordable and easy-to-wear pieces.
• In 2023, we launched our charm collection, particularly suited for cruise lines and airports.
3 precious metals (average MSRP)
- Stainless steel ~ $49
- Sterling silver ~ $99
- 14-18kt Gold (price on demand)
4 core collections
-Voyage (maps & symbols)
-Sextan (coordinates) -Cruiselink (charms)
-Passport (charms)
Unique selling points
A destination jewelry concept exclusive to travel retail
• A global localized brand
• A successful sense of place concept since 1984
• Bridges the gap between the souvenir and jewelry
• Genderless transgenerational products
• Every traveler is a potential customer
• Triggers multiple impulse purchase
• Waterproof jewelry that lives with you
• Lifetime warranty
• Nearing 1,000 destinations
• Sold on 7 continents
• 6,000+ retailers
Duty Free
• Cruise ships & ferries
• Port of call stores
• Airports & lounges
• Inflight sales
• Border shops
• Diplomatic stores Travel Retail
• Trains stations
• Museums & landmarks
• National parks
• Island jewelers
• Tourism boards
• Port authorities
Hospitality
• Luxury resorts & hotels
• Golf/tennis/yacht clubs
• Spa boutiques
• Beach clubs
• Wedding planners
• VIP guest gifting/MICE
http://www.cruiseshipdeckplan.com/wp-content/uploads/2015/01/Regal-Princess.jpg
Styles
PURE STAR BLISS
* Sterling silver & Gold only
Rhodium Yellow Gold
Rose Gold Black Rhodium
Voyage
Maps or symbols
Coordinates
Sextan
Voyage
Collection
Cut-out jewelry
(Map & symbols)
Alabama
California
Colorado
The Peach State Georgia
Florida
Hawai’i
Oahu
Big Island
Kauai
Bracelets can be mounted on a chain in Sterling silver and Gold only
Maui
Earrings Pendant Hawai’i
Illinois
Maryland
Michigan
Nevada
Pennsylvania
New York
Brooklyn Lady Liberty
Manhattan
North Carolina
Rhode Island
South Carolina
Texas Lone Star state
Virgin Islands
Utah
is for lovers Virginia
Aviation & nautical
Unforgettable travel memories
for women
for men
for couples
for kids
Cruiselink
Collection
Charms
(maps & symbols cutouts)
Hawai’i for reference
Passport
Collection
Charms
(engraved visa stamps & luggage tags)
tags
Luggage
Visa stamp Flag
Cruiselink & Passport Mix n’ Match
Longitude ° Latitude °
Map for reference
Customizable for each destination
Counter display
MOQ: 6-9 SKU (150-225pcs) Possible mix of map & symbol designs
(H29 x L35 x W25 cm)
Sampling pouch
For customer sampling ✓ Maintains display visual appeal
Gift boxes
STEEL & SILVER
Ship porthole
Port of call stores, ferries & cruises, Islands & seaside towns
Plane window Inflight sales & airport stores
Charm bracelet
Free-Standing Unit
✓ Spinning self-service (2 sides)
✓ Backlit and bottom storage
✓ Top and side destination visuals
✓ Capacity: 320pcs + 80pcs stock
✓ Up to 32 SKU (1 per slot)
✓ MOQ: 8 SKU (400pcs)
✓ Suggested optimum assortment:
- Map (4 SKU: 2 bracelets / 2 necklaces)
- Symbol (4 SKU as above or 4 designs in unisex size M)
- Possibility to add:
- XS bracelets for kids
- Bracelets sets for couples
- Necklace/bracelet sets for ladies (H150 x L50 x W50 cm)
Airport retail
Guadeloupe, AVOLTA
India, OSPREE
Switzerland, AVOLTA
Bali, AVOLTA
Resort boutiques
Single tower
145 x 40 x 40 cm
Phuket, Club Med Saba Rock, BVI
Turks & Caicos, Beaches
Turks & Caicos, Club Med
Antigua, Curtain Bluff
Brittany
Mont St-Michel
Marketing contribution
Free bracelets for the sales staff
Staff training & incentives
In-store sales activations (GWP, competitions)
Mechanisms to sell any underperforming SKU
Terms & Conditions
• Payment terms: 30 days net
• Incoterms: from HK – DAP/CIF Worldwide – To bonded warehouse for Duty Free
• Custom order lead time: 45-60 days (from payment) - NO RETURNS
• MOQ Stainless steel
- VOYAGE 25pcs/SKU
= 400pcs (8 SKU) for one FSU (larger sales volume)
= 150-225pcs (6-9 SKU) for a counter display
- PASSPORT/CRUISELINK 50pcs/chain – 30pcs/charm/bangle
- SEXTAN 30pcs/bangle
• MOQ Silver 20pcs/SKU
• MOQ Gold: 12pcs/SKU
• Median MSRP
- VOYAGE/SEXTAN in Steel ~$49 in Sterling silver ~$99 Gold prices on demand
- PASSPORT/CRUISELINK in steel: chain $79 - Charm $29-34 in silver: chain $160 - Charm $58-64
Roll-out plan
1. Define the market positioning and applicable metal line(s)
✓ Entry level = stainless steel
✓ Premium = sterling silver
✓ Luxury = gold
2. Identify the category focus
✓ Souvenir
✓ Fashion jewelry
✓ Fine jewelry
3. Select the collections with most commercial potential
4. Suggest relevant designs per destination
5. Compute subsequent quantities for optimal assortment
6. Determine the suitable merchandising per retail venue
7. Custom manufacturing in 45-60 days
8. DAP delivery
9. Setup follow up and sales staff training material
10. Sales tracking and sku adjustment if needed
11. Seasonal/promotional marketing contribution plan
12. 30-day lead time for reorder(s)
Denizen BraceletDenizen Bracelet