Collectible souvenir jewelry with a meaningful sense of place, exclusive to each destination
Our story
Since 1984
• French by birth on the chic island of St Barth, DENIZEN created its first collection, “Voyage”, 40 years ago. This timeless collection still is a best seller today across the world.
• Initially handcrafted on St Martin, DENIZEN rapidly relocated to cope with its success. The collections have been produced in the US for the last 4 decades, with international offices.
• Today, the brand, French-American by the alliance of its current co-founders, is retailed worldwide with exclusive collections for each destination.
• International by nature, universal by meaning, DENIZEN embodies the passion of travel and a meaningful sense of place and belonging, one destination at a time, all around the world.
denizen /ˈdɛnɪz(ə)n/ noun: an inhabitant or occupant of a particular place. a foreigner allowed certain rights in the adopted country.
HomeoftheDENIZEN , Gustavia,StBarth,FrenchWestIndies.
Our collections
• From its classic ‘Pure’ design of a map cutout made of Sterling Silver, DENIZEN expanded into distinctive collections of bracelets and pendants also crafted in 14kt & 18kt Gold with designs including symbols & coordinates.
• In 2015, we developed our Stainless-steel line as we entered the global duty-free market requiring affordable and easy-to-wear pieces.
• In 2023, we launched our charm collection, particularly suited for cruise lines and airports.
3 precious metals (average MSRP)
- Stainless steel ~ $59
- Sterling silver ~ $120
- 14-18kt Gold (price on demand)
4 core collections
-Voyage (maps & symbols)
-Sextan (coordinates) -Cruiselink (charms)
-Passport (charms)
Unique selling points
DENIZEN is a patented and copyrighted destination jewelry concept unrivaled for its feat to reminisce travel memories.
• A global localized brand
• A successful sense of place concept since 1984
• Bridges the gap between the souvenir and jewelry
• Genderless transgenerational products
• Every traveler is a potential customer
• Triggers multiple impulse purchase
• Waterproof jewelry that lives with you
• Lifetime warranty
• Nearing 1,000 destinations
• Sold on 7 continents
• 6,000+ retailers
Infinite customer base
• Vacationing couples/ honeymooners
• Single globe-trotters
• Friendship bracelet
• Traveling families
• Sport team fans
• Expatriates
• Locals
Duty Free
• Cruise ships & ferries
• Airports & lounges
• Inflight sales
• Border shops
• Diplomatic stores Travel Retail
• Trains stations
• Port of call stores
• Luxury resorts & hotels
• Tourism boards/authorities
• Museums & monuments
http://www.cruiseshipdeckplan.com/wp-content/uploads/2015/01/Regal-Princess.jpg
Unforgettable travel memories
Styles
PURE STAR BLISS
* Sterling silver & Gold only
Plating
Sizes
Mini – Small - Large
Rhodium Yellow Gold
Rose Gold Black Rhodium
Sextan
1.Voyage Collection
String or chain jewelry
(Map & symbol cutouts)
• Polished or brushed finish
• Chain bracelets in silver/gold
• 12 string & CZ colors
• Adjustable nylon string
UAE
Palm Island
Dubai skyline
Earrings Pendant
Jordan calligraphy
Corporate designs
Egypt
Egyptian symbols
Egyptian symbols
Black enamel
Iraq
Lebanese cedar tree
Oman
Qatar calligraphy
Qatari symbols
Saudi Arabia
Riyadh
Jeddah Mecca
Turkiye
2.Cruiselink
Collection
Charm bracelet (Map & symbol cut-out charms)
Maps
Cruiselink Collection
Symbols
3.Passport Collection
Charm bracelet (engraved luggage tags & visa stamps)
Collect charms from your travels
Passport stamps
Luggage tags
Custom passport locket
Charms can be worn as pendants
Keyring
4.Sextan Collection 25.2048° N, 55.2708° E - Dubai -
Bangles (Coordinates & destination names)
Counter display
(H29 x L35 x W25 cm)
Maps for reference
Customizable for each destination
MOQ: 9 SKU (225pcs)
Sampling pouch
For customer sampling
✓ Maintains display visual appeal
Gift boxes
STEEL & SILVER
Ship porthole Cruise terminals, ferries & cruises
Plane window Inflight sales & airport stores
Free-Standing Unit
✓ Spinning self-service (2 sides)
✓ Backlit and bottom storage
✓ Top and side destination visuals
✓ Capacity: 320pcs + 80pcs stock
✓ Up to 32 SKU (1 per slot)
✓ MOQ: 8 SKU (400pcs)
✓ Suggested optimum assortment:
- Map (4 SKU: 2 bracelets / 2 necklaces)
- Symbol (4 SKU as above or 4 designs in unisex size M)
- Possibility to add:
- XS bracelets for kids
- Bracelets sets for couples
- Necklace/bracelet sets for ladies
Gift shops
Single tower: 145 x 40 x 40 cm
Mumbai OSPREE
Airport retail
Zurich DUFRY
Airport pop-ups
Lebanon
Inflight sales
➢ Marketing contribution
• Free bracelets for the sales staff
• Staff training & incentives
• In-store sales activations (GWP, seasonal sleeves, engraving…)
• Mechanisms to help sell-through any underperforming SKUs.
➢ Terms & Conditions
• Invoicing Currency: USD or EUROS
• Payment terms: Cash in Advance
• Incoterms: from HK – DAP/CIF Worldwide – To bonded warehouse for Duty Free
• Custom order lead time: 45-60 days (from payment)
• Margin: 65% Duty Free – 50% Domestic – 70% Distribution
• Merchandising & packaging: Free of Charge for Duty Free – Credited* for Domestic/Distributors
• *Credit in Free of Charge merchandise at retail value, capped at 20% of the reorder net value without expiration date.
• MOQ
- VOYAGE in Stainless Steel: = 400pcs (8 SKU) for a minimum assortment for one FSU = 225pcs (9 SKU) for a counter display
- PASSPORT/CRUISELINK in stainless steel: 50pcs/chain – 30pcs/charm - Silver 30pcs/SKU – Gold: 12pcs/SKU
• Retail price points to match your store median
- Average MSRP VOYAGE in Steel ~$59 - Sterling silver ~$120 – Gold prices on demand
- PASSPORT/CRUISELINK: chain $89 – Charm $34-39
Denizen BraceletDenizen Bracelet