Watch

Brand: Swatch and Omega have come together for an unprecedented, innovative take on the legendary Speedmaster Moonwatch. It’s the first time in history that the coming together of two legendary watch brands has occurred, and it’s a major deal for the Swiss watch industry as they look to attract a new and younger demographic.

Watch

Brand extension: Each of the 11 variations celebrates the original Omega Speedmaster, as well as a different planet in the solar system. Cases are made from the Swatch patented bioceramic material, which is not only eco-friendly but extremely affordable. Bioceramic is made from a combination of zirconium and bio-sourced plastic – both light and incredibly hardwearing.

The MoonSwatch is finished on a Velcro strap that feels utilitarian - indeed like something you’d find on an astronaut heading into space.

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