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Samsung

Lockdown new wave beverage.

Dalgona coffee is whipping the internet into something of a lather. Thanks to it’s simple ingredients and picture-perfect good looks, the drink has become a global social media sensation and is now most searched for type of coffee worldwide, according to Google trends.

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Since the first day of lockdown, internet enquiries for dalgona coffee in the Uk increased by 1,900%.

The drink consists of instant coffee and sugar whipped into a frothy foam, served with hot or cold milk.

It is named after, and is said to taste like a traditional honeycomb toffee made in South Korea, where the trend started.

Since then #dalgonacoffee has had nearly 350 million views on TikTok and almost half a million posts on Instagram. No doubt the extreme popularity of dalgona was fuelled by coffee lovers missing their flat whites.

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From the first day of lockdown on 20 March to the height of the novel drink’s online reign on 5 April, daily searches for dalgona coffee in the UK increased by 1900 per cent according to Google Trends.

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