1 minute read
Creating a big caffeine hit
Lockdown new wave beverage.
Dalgona coffee is whipping the internet into something of a lather. Thanks to it’s simple ingredients and picture-perfect good looks, the drink has become a global social media sensation and is now most searched for type of coffee worldwide, according to Google trends.
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Since the first day of lockdown, internet enquiries for dalgona coffee in the Uk increased by 1,900%.
The drink consists of instant coffee and sugar whipped into a frothy foam, served with hot or cold milk.
It is named after, and is said to taste like a traditional honeycomb toffee made in South Korea, where the trend started.
Since then #dalgonacoffee has had nearly 350 million views on TikTok and almost half a million posts on Instagram. No doubt the extreme popularity of dalgona was fuelled by coffee lovers missing their flat whites.
fresh eye
From the first day of lockdown on 20 March to the height of the novel drink’s online reign on 5 April, daily searches for dalgona coffee in the UK increased by 1900 per cent according to Google Trends.