速
Selling Your Bear Creek Home
W
e understand that as a consumer you have many choices in real estate brokerage firms. We sincerely appreciate the opportunity to share with you Fuller Sotheby’s International Realty’s commitment to excellence in all facets of real estate service. With more than $650 million in active listings and an average sale price that exceeds the area’s standard by more than 350%, you have made an excellent decision. My team was selected in early 2007 as the only associates representing Sotheby’s International Realty® in the Denver metro area. The result is our affiliation with Fuller Sotheby’s International Realty, which has taken real estate on Colorado’s Front Range to an unprecedented level.
Sotheby’s International Realty® brokers have a long history of exceeding the expectations of the world’s most discerning buyers and sellers. Since founding the Sotheby’s auction house in 1744, the Sotheby’s name has earned global distinction as a marketer of the world’s most valuable and prestigious possessions. The tools and techniques Sotheby’s International Realty® brokers have developed to successfully sell grand estates and modest homes alike are reflected in the superior marketing plans employed by Fuller Sotheby’s International Realty for the properties we represent across all price ranges. As the No. 1 luxury real estate firm worldwide, we understand the intricacies of marketing and selling homes in various price ranges and geographic locations. Our goal at Fuller Sotheby’s International Realty is to exceed expectations while delivering results. The materials presented in this packet offer only a glimpse into the service and first-class materials for which Sotheby’s International Realty is known. We value your business and your trust, and we hope to serve your real estate needs for many years to come. Warmly,
Faun G. Hauptman
AWARD-WINNING TOP PRODUCER Portfolio Fine Homes Group Fuller Sotheby’s International Realty
RESIDENT RIDGEPOINT REALTOR I have a passion for our neighborhood and my results prove it. I have been involved in six of the highest priced sales in Ridgepoint.
LISTINGS............................................................................................................................List | Sold 2693 S. Nelson Ct. ...................................................................................... $615,000 | $608,000 2718 S. Newcombe St. ................................................................................. $575,000 | $575,000 2723 S. Nelson Ct. .................................................................................... $550,000 | $550,000 2702 S. Nelson Ct. (Second Sale) . ............................................................. $485,000 | $475,000 2702 S. Nelson Ct. (First Sale) .................................................................. $469,000 | $465,000 BUYERS.................................................................................................................... List | Purchased 2692 S. Nelson Ct. ........................................................................................... $525,000 | $495,000 In addition, we purchased our current home at 2712 S. Nelson Ct. out of foreclosure and invested over $100,000 to rehabilitate the property and improve market values for our neighborhood.
REALTOR® ILHM Million Dollar Guild Member Accredited Buyer’s Representative (ABR) Certified Luxury Home Marketing Specialist (CLHMS) Council of Residential Specialists (CRS) Certified Internet Professional (e-Pro) MetroList Certified Professional (MCP) Graduate REALTOR® Institute (GRI) Candidate
University of S outher n C alifor nia (USC) BA: Public Relations University of D enver (DU) MBA: Finance D enver Native
Faun G. Hauptman, MBA Faun@PortfolioFineHomes.com Faun grew up in the Denver area and has an undergraduate degree in Public Relations from the University of Southern California (USC) and a Master of Business Administration (MBA) in Finance from the University of Denver (DU). Faun has extensive experience in public relations. She began her career with Hill and Knowlton in Los Angeles and worked with some of the nation’s most visible luxury goods accounts including Patek Philippe, Stolichnaya Vodka, Haagen Dazs, and the Bermuda Department of Tourism. After receiving her Masters Degree in Finance, Faun specialized in investor relations. Through that experience she developed a keen set of skills working with professionals on Wall Street and publications such as the Wall Street Journal. Faun is a product of the outstanding Cherry Creek School District and has many years of first-hand knowledge of Denver’s neighborhoods. She is one of the top producing Realtors® in Denver, West Denver and the Foothills. With many years of experience, Faun provides the highest level of service, knowledge and professionalism, delivered with a sincere interest in what the customer expects in a successful real estate transaction. Her public relations experience, financial acumen and real estate expertise provide everything you need to market your home or find your next one.
REALTORŽ Accredited Buyer’s Representative (ABR) Certified Luxury Home Marketing Specialist (CLHMS) Certified Internet Professional (e-Pro) 100% Club (former brokerage)
Iowa State University (ISU) BA: Marketing Award Winning Adver ti sing: Tele v i sion Bureau of Adver ti sing Award For mer Creative D irec tor : Top 3 D enver Ad Agenc y
William Hauptman William@PortfolioFineHomes.com William is a graduate of Iowa State University (ISU) with a degree in marketing and advertising. William served in various corporate and agency positions including Vice President and Creative Director for one of Denver’s top three advertising firms. He was also Director of Marketing and Advertising Director for two of Denver’s top companies, receiving many awards for his work in the field including a Television Commercial Award from the Television Bureau of Advertising. He has also owned and operated his own company providing fitness services in the Evergreen, Conifer, Stapleton and Cherry Creek areas. These services included working confidentially with some of Colorado’s most visible celebrities, athletes and their families. William is one of the top producing Realtors in Denver, West Denver and the Foothills. With many years of experience, William provides the highest level of service, knowledge and professionalism, delivered with a sincere interest in what the customer expects in a successful real estate transaction. Selling a home in today’s market requires honed marketing expertise. His experience working to provide national and international exposure for numerous products translates into a wealth of expertise in the professional marketing of your property or finding your next one.
The Sotheby’s Story
London, 1744. Samuel Baker, founder of Sotheby’s, held a sale “containing several hundred scarce and valuable books” that sold for a few hundred pounds. Well over two centuries later, Sotheby’s sold a single book, The Gospels of Henry the Lion, for more than 8 million pounds. Throughout its storied history the Sotheby’s Auction House has earned a reputation for a keen eye in the valuation of fine possessions. Such a reputation led to a new approach in 1976 when Sotheby’s recognized that the firm could serve its clients in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, Sotheby’s International Realty® soon became known around the world for the distinctive properties it represents. Today, Sotheby’s International Realty® professionals continue to set new standards by refining the art of
residential brokerage. Sotheby’s International Realty® currently has more than 400+ offices worldwide in 26 countries/territories and is growing each month with new offices opening around the globe. Only Sotheby’s International Realty® offices offer an exclusive relationship with the prestigious Sotheby’s Auction House. Seeking the perfect home for their prized possessions, auction house clients turn to Sotheby’s International Realty® professionals for their real estate needs. Such clients seek more than just a location. Rather, these connoisseurs of life desire peerless amenities and property features that meet the strong demands of their lifestyles. Sotheby’s International Realty® and its hand-selected affiliates take great pride in using their considerable experience, resources and global connections to perfectly unite the homes they represent with people who will cherish them as they do.
Fuller Sotheby’s DENVER’S REAL ESTATE LEADER 2010 was a another successful year for the brokers at Fuller Sotheby’s International Realty, as we achieved exceptional sales figures in every price range. Although we are known as experts in the luxury home market, over 66% of our sales in 2010 involved properties priced under $500,000. Sales Volume 2010 . .....................................................................................................$799,411,414 Average Volume Per Broker ........................................................................................... $5,669,585 Average List Price ............................................................................................................... $800,859 Average Sales Price . ........................................................................................................... $595,824 Lowest Price Sale .................................................................................................................. $14,000 Highest Price Sale . .......................................................................................................... $9,200,000 Number of Listings Sold . ............................................................................................................701 Number of Buyers Closed ...........................................................................................................775 By providing the same high level of professionalism, service and marketing expertise to home buyers and sellers in every price point, we have reached a truly unique balance.
commission breakdown How Your Agent is Compensated on a 6% commission
CONNOISSEUR Circulation: 60,000 • Audience: Targeted Zip Codes throughout Metro Denver, Evergreen and Boulder Our approach to successful marketing consists of multiple channels to get your property the most exposure. Connoisseur reaches a wide and targeted list of homeowners who bear the greatest purchase intent found within this market. Each property featured in Connoisseur has been handpicked so that it can carefully compliment the other remarkable listings found in this exlcusive selection.
EXTRAORDINARY MARKETING FROM UNIQUE SMALL SPACES TO VERY LARGE PLACES F = Exclusive to Fuller Sotheby’s International Realty
F Connoisseur, Our Exclusive Property Showcase Publication F Sotheby’s International Realty RESIDE Magazine F Sotheby’s International Realty Brochures F Option for Global Distribution Program Where Copies of Your Brochure Will Be Distributed to Hundreds of Offices Within the Sotheby’s International Realty Network As Well As Sotheby’s Auction House Locations Globally (Priced Above $1.5M) F Spotlight Motion Plus Tour Online FProperty Posted to FullerSothebysRealty.com Property Posted to Realtor.com (Showcase with Additional Exposure) F Property Posted to SothebysRealty.com F Property Posted to WSJ.com (Priced Above $300K) F Property Posted to NewYorkTimes.com (Priced Above $300K) Property Posted to Trulia.com Property Posted to WashingtonPost.com (Priced Above $300K) Property Posted to Zillow Property Posted to Yahoo Real Estate (Priced Above $300K) F Property Posted to International Herald Tribune (Priced Above $300K)
F Property Posted to New York Times - Great Homes & Destinations (Priced Above $750K) Property Posted to GoogleBase (Priced Above $300K) Property Posted to Frontdoor (Priced Above $300K) Property Posted to Cyber Homes (Priced Above $300K) Property Posted to Luxury Real Estate (Priced Above $800K) Property Posted to the following websites through our membership with ListHub: Google Base, CyberHomes, AOL Real Estate, Yahoo Real Estate, MyREALTY, Zillow, Homescape, CLR, Oodle, Vast, HotPads, Trulia, FrontDoor, LYCOS, Local, Backpage, Military, Walmart, LakeHomesUSA, Enormo, Fizber, LandWatch, Overstock, PROPBOT, ResortScape, SecondSpace F Consideration For Homepage Placement on Sothebys Realty.com and FullerSothebysRealty.com F Consideration for Sotheby’s Auction House.com banner property F Consideration for WSJ.com Spotlight Video Placement (Regardless of Price Point) F Consideration for WSJ.com Featured Home Placement (Regardless of Price Point) F Consideration for SIR Significant Sales Promotion F Consideration for Showcase Property rotation on SIR.com F Consideration for New Property rotation on SIR.com F Consideration for Architectural Digest Website Homepag e F Consideration for Frontgate Magazine Featured Property F eGallery Electronic Property Showcase (In 5 Offices and Cherry Creek Shopping Center) F eGallery- Global Exposure at $1.5M and Above F Extraordinary Sotheby’s International Realty Brand Marketing Nationally and Internationally F 100 Million Media Impressions Designed to Bring Traffic to Your Property on SothebysRealty.com
Focused on Denver CHERRY CREEK MALL - REAL ESTATE LIBRARY Selling your home is all about exposure. Your listing can be showcased in the Real Estate Library’s highly visible location within the Cherry Creek shopping center directly in front of Saks Fifth Avenue. As Colorado’s #1 tourist destination boasting 1.3 million visitors every month, this outstanding opportunity is offered exclusively to Fuller Sotheby’s International Realty creating maximum exposure for our clients and our brand.
Local Advertising WHAT WORKS An individual plan will be custom-tailored to market your home and will include a combination of key elements. Our reach is local, national and international and it is a proven approach that our cumulative marketing and advertising efforts will generate results for you regardless of a specific advertisement. Locally we maintain a regular presence in the following regional publications: 5280 Magazine, Boulder Daily Camera, Denver Business Journal, The Denver Post, The Villager, Serenity Magazine as well as our core local publication, Connoisseur.
relocation Dept. SOTHEBY’S CONNECTIONS + CARTUS REFERRALS Helping our clients navigate the world of real estate is what truly helps set us apart. Another differentiator is our ability to connect buyers and sellers globally. Our referral system boasts hundreds of “connections” per month coming from two channels – relocation and auction. With a dedicated professional staff at both Sotheby’s and Sotheby’s International Realty headquarters, we are able to help unite thousands of buyers with the properties our network represents. As the co-primary real estate brokerage for Cartus Relocation, a global leader in the relocation arena, Fuller Sotheby’s International Realty participates in servicing nearly 63% of all buyers coming into Colorado and sellers moving out of the area every year.
Over 98% of homebuyer s ranked photography as the most impor tant feature on a real estate website . The hallmark of our success in marketing your home is our ability to create an extraordinary online real estate exper ience . Your home will be featured on SothebysRealty.com utilizing the highest quality photography and online tec hnology available today. SothebysRealty.com offer s an immer sive photography slide show allowing homebuyer s to zoom in on details or expand to full screen on 20 high resolution photographs .
90% of home buyers start their real estate search online before they ever engage a real estate agent. FaunHauptman.com
HomeFinder.com
MSNBC.com
Trulia.com
WilliamHauptman.com
LivingChoices.com
RealEstate.com
LuxuryRealEstate.com
DenverPortfolio.com
IHT.com
RealEstate.Yahoo.com
UniqueGlobalEstates.com
FullerSothebysRealty.com
RealEstate.AOL.com
RealEstateBook.com
Zillow.com
SothebysRealty.com
Oodle.com
CyberHomes.com
Realtor.com
HouseLocator.com
Everymove.com
REColorado.com
USAToday.com
HomePages.com
WallStreetJournal.com
HomeGain.com
BobVila.com
RealEstate.NYTimes.com
CoHomeFinder.com
FrontDoor.com
and more . . .
Syndication 24-HOUR GLOBAL MARKETING Ninety percent of home buyers start their real estate search online*, so any plan to sell your home must include proper Internet exposure. Our approach is to utilize Web sites beyond SothebysRealty. com, FullerSothebysRealty.com and FaunHauptman.com in an effort to target buyers on the web. Property distribution channels were conceived after conducting research to identify lifestyle, activity and points of interest Web sites where prospective buyers gather real estate information and visit frequently during their home search.
Whatever representation your property receives, it will be seen and judged worldwide. This makes it vitally important to have a professional image.
Representation ONE CHANCE Companies take great care to find the right advertising firm to represent their products, and they spend millions of dollars to create compelling advertising. They know that every aspect of how their brand and product is presented is crucial when their ads or television commercials are seen throughout the world. Representing your home is no different. When your agent builds and launches the marketing for your home, from photography, to verbiage to graphics, that information will be spread worldwide on the internet for everyone to see. You will have one chance to make a positive impression on potential home buyers. If that impression is sub-quality, you will lose an opportunity for a showing and ultimately this could cost you a sale.
BEAR CREEK SPECIALIST
RIDGEPOINT AT BEAR CREEK
RIDGEPOINT AT BEAR CREEK
RIDGEPOINT AT BEAR CREEK
RIDGEPOINT AT BEAR CREEK
portfolio Magazine UNMATCHED LOCAL EXPOSURE Our approach to successful marketing consists of multiple local channels to obtain targeted exposure for your property. Connoisseur and Portfolio Magazines reach a wide and targeted list of local homeowners who bear the greatest purchase intent found within this market. Portfolio Magazine is also distributed to local car dealerships, restaurants and coffe shops to get maximum exposure in the areas of the homes listed. Each property featured in Portfolio and Connoisseur has been hand-picked so that it will compliment the other remarkable listings found in these exclusive selections.
STAGING Available – In order to present your property as attractively as possible, we often utilize the area’s best interior designers to ensure your home is displayed to appeal upon the first impression. If you are selling a vacant home, studies show that professional staging alone will help you command 6-7% more in selling price. Our stagers have a track record of providing successful staging services to our past clients. PROFESSIONAL COPYWRITER – A professional copywriter will take a comprehensive approach to create a captivating, detailed description of your property. Amenities, location, lifestyle, and unique features will be carefully considered for a thorough property description. PROFESSIONAL PHOTOGRAPHY – Fuller Sotheby’s International Realty hires professional photographers to capture your property in its finest light. Alluring, precise photographs will be taken of the exterior, interior and all of the features in between. PROFESSIONAL VIRTUAL TOURS – Utilizing the professionally written copy and photographs, Fuller Sotheby’s International Realty will employ a professional online tour to showcase the property inside and out for a virtual walk-through. Links to the tours will be posted on web sites for all viewers to see the accurate portrait of the features and appearance of the home. We provide direct linkage from websites like Realtor.com, REColorado.com, Denver MetroList, PortfolioFineHomes.com, and others, to ensure potential buyers have a positive online experience when viewing your property on the internet. BROADCAST EMAIL – A broadcast email will be sent out to the entire staff at the Fuller Sotheby’s International Realty offices before the property is active on the Multiple Listing Service. This advance information informs all sales associates of the new listing, which can be passed along to potential buyers in anticipation of your home coming on the market.
AGENT NOTIFICATION - Did you know that 82% of all Colorado real estate transactions involve a licensed broker? We extensively pursue area brokers via direct email campaigns to notify them of our new listings. SHOWING FEEDBACK - After each and every showing, we fax, email and call the showing agent to obtain quick and thorough feedback on the home’s price, showing condition, location and level of interest on the buyer’s part. Once obtained, this feedback is immediately sent to the seller via email or phone depending on each seller’s preferred method of receiving feedback. Such feedback is closely monitored so that any weak areas may be addressed or corrected, and any sales objections may be overcome. OPEN HOUSES - Open houses can be arranged by the seller through their Fuller Sotheby’s International Realty agent. Each open house is typically held on a Friday, Saturday or Sunday from 1 p.m. to 4 p.m. and is advertised in advance. SALES CONTRACTS - Agents and staff at Fuller Sotheby’s International Realty work hard to get each property closed as quickly and smoothly as possible. With our experienced team of brokers and managers, sellers can rest assured that no detail is missed when it comes to the contractual obligations of each party involved in each transaction. Working as a liaison with lenders, appraisers, inspectors and title companies is our specialty. We will get the job done and the deal closed in the highest professional manner. CUSTOMER SERVICE - We’re here when you need us! Elite customer service is the foundation upon which Fuller Sotheby’s International Realty is built. A full-time staff devoted to servicing every aspect of the home-selling process means that client calls will never go unanswered. Each Fuller Sotheby’s International Realty agent is available and responsive to current and future clients. Messages and emails are returned promptly so that clients and prospective buyers are never left waiting for informed answers to their questions.
We know that what makes a property special is more than just monetary value. It can be the vision of the designer, the craftsmanship of the builder, or little things, like the way squares of morning sunlight illuminate the bedroom wall. A stand of tall oaks in the backyard. The palpable presence of history in a banister worn smooth. At heart, we are a brand that treasures the uniquely beautiful and the simple joy of presenting to clients not just a house, but the perfect home.
Our mutual objective is to achieve the highest selling price for your property. Market research assists in determining a Comparative Market Analysis. Our market data includes both recent sales as well as active, expired, and withdrawn (unsold) listings. Ultimately the selling price will be determined not only by comparable sold properties but by competing active listings. Buyers will establish a “worth� that your property has to them, taking into account recent sales, available alternatives, and the value of your property’s unique features. In the auction world, the highest price for a painting will be achieved by all prospects in a position to both
afford and appreciate the painting. In auctions, the consignor may set a reserve. If the highest bid is less than the reserve, the painting will go unsold. This is not unlike a real estate property for sale. In contrast to a painting, however, real estate is location specific. Your property value is closely tied to the history of prices in your same community, region and state. Purchase of a residential property, at any price, is both an emotional and business decision. The final decision to purchase can sometimes be driven by emotion. But in the current market, the purchase price is heavily tied to market data, macro economic factors, ready availability of financing, and the supply of competing homes (acceptable alternatives).
Factors Affecting the Value of Your Property Factors not within our control: Your property’s location Current market values or trends Current economic indicators Comparative appeal of your property’s physical attributes
Factors within our control: Your property’s price The physical condition of your property (home and grounds) The closing date you can accommodate The ready access to your property for showings The selection of the real estate professional representing you The implementation of a comprehensive marketing plan
Buyer Showings
Pool of Educated Buyers
Time on Market in Weeks
If the asking price is: 15%
over market value
10%
over market value
5%
over market value
Fair
market value
The property appeals to: 20%
of the buyers
30%
of the buyers
50%
of the buyers
95%
of the buyers
If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases dramatically.
303. 917. 8000 Faun@Por tfolioFineHomes.com William@Por tfolioFineHomes.com
3033 E. 1st Avenue, #500 Denver, CO 80206 8400 E. Crescent Parkway, #300 Denver, CO 80111 1500 28th Street Boulder, CO 80303 32156 Castle Court, #201 Evergreen, CO 80439
101 Happy Canyon Road Castle Rock, CO 8010