CELLULA MADRE
CELLULA MADRE
[ CONCEPT ]
For internal use only
VIDEO CONCEPT
CONCEPT
CELLULA MADRE [cell creator]
The CELLULA MADRE is the origin, the cell pre-cursor, the cell creator, the mother of specialized cells. It propels in such an extraordinary and energetic way that, if activated, it creates an unstoppable chain reaction of regeneration and renewal.
[regeneration] [renewal]
CONCEPT
BEAUTY POTENTIALS [origin and solution]
The CELLULA MADRE is the fuse that ignites the potential, ENHANCING THE BEAUTY of all hair types and multiplying it. Through its renewal and regeneration mechanisms, this original cell provides radiance, moisture and surprising strength, for an amplified beauty effect.
[multiplication] [unstoppable]
CELLULA MADRE
[ FORMULA ]
FORMULA
CELLULA MADRE VIAL [extraordinary vial]
A new vial, a formula containing Plant Stem Cells, able to reawaken the power of the cells to regenerate themselves for an exponential beauty result on your hair.
[exponential beauty]
FORMULA
PLANT STEM CELLS [self-regeneration]
The plant stem cells are totipotent phyto stem cells; cells which are not yet differentiated and are able to reproduce themselves in an unlimited way to generate other cells. Their miracle action lies precisely in this capacity for total and infinite self-regeneration.
[inexhaustible]
[Argan is not all the same, we have chosen the pure type] [ each vial contains the origin of beauty, the power derived from seeds of the Argania spinosa nut]
FORMULA
PURE ARGAN STEM CELLS Argan plant stem cells, the most valuable natural element for the beauty of your hair. f Known for its many antioxidant, moisturizing and healing properties, and the high concentration of fatty acids and vitamins, Argan stimulates cell renewal and hydrates without making the hair greasy.
FORMULA
HAIR and SCALP [cell turnover]
The intrinsic energy of the Argan stem cells stimulates cell turnover in the hair bulb, helping to produce stronger and healthier hair by significantly improving the quality of the shaft.
[strengthened hair]
FORMULA
BEAUTY POTENTIALS [unleashes beauty] NOT FINAL NAMINGS
Using a gelification process, the CELLULA MADRE triggers 3 BEAUTY POTENTIALS to unleash the hair's intrinsic beauty. 1. VITALITY POTENTIAL 2. HYDRA POTENTIAL 3. REPAIR POTENTIAL
[beauty POTENTIALS]
FORMULA
SHINE and COLOR ARE A MUST The 3 NEW BEAUTY POTENTIALS, belonging to the SEMI DI LINO line, keep all their promises: Extreme radiance and color protection.
CELLULA MADRE
[PRODUCTS]
CELLULA MADRE [the beauty potential of all hair. multiplied by 3.]
CELLULA MADRE PF016429 Containing Argan stem cells 12 x 13ml vials
- Containing Argan stem cells - Vitamin F - Linseed Extract - UV filter
texture
NOT FINAL
Diamond Line PF016439 VITALITY POTENTIAL 150ml bottle
vitamin - vitamin complex - Shine Fix and Color Fix Complex
complex
To be used exclusively in combination with SDL CELLULA MADRE.
texture NOT FINAL IMAGE AND NAMINGS
Moisture Line PF016430 HYDRA POTENTIAL 150ml bottle
Nutri-sugars - nutri-sugars. - Shine Fix and Color Fix complex To be used exclusively in combination with SDL CELLULA MADRE.
texture NOT FINAL IMAGE AND NAMINGS
Reconstruction Line PF016431 REPAIR POTENTIAL 150ml bottle
- bamboo marrow and cortex repair - Shine Fix and Color Fix complex
bamboo marrow + cortex repair
To be used exclusively in combination with SDL CELLULA MADRE.
texture NOT FINAL IMAGE AND NAMINGS
CELLULA MADRE
[
the transformation begins
]
CELLULA MADRE
TRANSFORMATION The CELLULA MADRE triggers the 3 BEAUTY POTENTIALS, resulting in a spectacular transformation; two liquids that gelify and create an ultraperforming gel in 3 different colors, a product that is unique both in appearance and on the hair.
CELLULA MADRE
FROM STATE TO STATE The CELLULA MADRE vial can crystallize if subjected to low temperatures. When at room temperature, the content will return to its original liquid state, without the formula being altered, ready to be transformed into a gel.
CELLULA MADRE
NEW GRAPHICS
1 x box containing 12 x 13ml vials
3 BEAUTY POTENTIALS:
[ tools ]
ENERGY MOISTURE RECONSTRUCTION
• bowl • brush
DOSING CAP
1 x150ml bottle with dosing cap
CELLULA MADRE
[
3 salon services-solutions ]
1. 2. 3. 4. 5. 6. 7. 8.
Wash with Diamond shampoo Mix one Cellula Madre vial with 25 ml of Vitality Potential Apply using a brush Distribute evenly on all hair, using a comb. Cover with a headdress Leave for 15 minutes under heat source Rinse Blow dry and style
SERVICE [ PREPARING THE SERVICE ]
ENERGY SOLUTION
+ 1 vial of
30ml of
CARE AMPLIFIERCEL L
LUXANCE3X
Hair has 3 times more energy. The gel emulsion, which adheres perfectly to the hair and improves combability, enables the active ingredients to be delivered all over the lengths.
1. 2. 3. 4. 5. 6. 7. 8.
Wash with Moisture shampoo Mix one Cellula Madre vial with 25 ml of Hydration Potential Apply using a brush Distribute evenly on all hair, using a comb. Cover with a headdress Leave for 15 minutes under heat source Rinse Blow dry and style
SERVICE [ PREPARING THE SERVICE ]
MOISTURE SOLUTION
+ 1 vial of
30ml of
CARE AMPLIFIERCEL L
HYDRANCE 3X
Hair is 3 times softer and more hydrated. The gel emulsion, which adheres perfectly to the hair and improves combability, enables the active ingredients to be delivered all over the lengths.
1. 2. 3. 4. 5. 6. 7. 8.
Wash with Reconstruction shampoo Mix one Cellula Madre vial with 25 ml of Repair Potential Apply using a brush Distribute evenly on all hair, using a comb. Cover with a headdress Leave for 15 minutes under heat source Rinse Blow dry and style
SERVICE [ PREPARING THE SERVICE ]
REPAIR SOLUTION
+ 1 vial of
30ml of
CARE AMPLIFIERCEL L
REPARANCE 3X
Hair is 3 times stronger and more supple. The gel emulsion, which adheres perfectly to the hair and improves combability, enables the active ingredients to be delivered all over the lengths.
[CELLULA MADRE vial ]
+
[ BEAUTY POTENTIALS ]
DOSING CAP
25ml of ENERGY POTENTIAL
+
25ml of DOSING CAP
[ 1 vial of CELLULA MADRE ]
MOISTURE POTENTIAL
25ml of DOSING CAP
Dilution ratio 1:2
REPAIR POTENTIAL
=
[ BEAUTY SOLUTION ]
=
ENERGY SOLUTION
=
MOISTURE SOLUTION
=
REPAIR SOLUTION
CELLULA MADRE
[
maintenance at home ]
AT HOME
CELLULA MADRE VIAL For maintenance at home, a vial of CELLULA MADRE to be mixed with WATER (dilution ratio 1:2), the element of life. And for retail, available at the hairdresser, there is a little box with CELLULA MADRE graphics, containing a bowl and brush and space to insert 3 CELLULA MADRE vials.
CELLULA MADRE
[ RESELLER MATERIALS Sales folder Display stand
PP materials ] POINT OF SALE MATERIALS Glorifier Banner
ACCESSORIES Brush + bowl Vial-holder box
LIBRARY Adv Concept Video
TECHNICAL MATERIALS Technical Poster
Images are for example only
PP MATERIALS
SALES FOLDER A SALES FOLDER IN A SHAPE THAT IS ABLE TO CONVEY THE CONCEPT OF MULTIPLICATION AND REGENERATION.
Images are for example only
PP MATERIALS
SALES DISPLAY STAND Consisting of 3 layers (like a make-up case), it closes up into a single box. -Layer1: CELLULA MADRE Vial -Layer2: 3 Beauty POTENTIALS -Layer3: Bowl and brush to carry out a demo for the client.
Images are for example only
PP MATERIALS
GLORIFIER COUNTER DISPLAY A glorifier for the CELLULA MADRE vial that expresses the concept of multiplication, repetition and regeneration. WITHOUT LED.
Images are for example only
PP MATERIALS
SPECIAL BANNER A unique banner, showing the CELLULA MADRE communication, that will attract the customer to try out the service.
Images are for example only
PP MATERIALS
TECHNICAL MATERIALS Technical poster
Images are for example only
PP MATERIALS
BOWL + BRUSH Useful for mixing the CELLULA MADRE with the Beauty POTENTIALS.
Images are for example only
PP MATERIALS
RETAIL KIT A box to hold the vials (tbd how many) that also includes a tool to prepare the solution at home (CELLULA MADRE + water dilution 1:2).
PP MATERIALS
WEB LIBRARY Single and double-page adv. Video concept.
CELLULA MADRE
[suggested list price positioning] (Italy market)
CELLULA MADRE
Suggested list price to the salon (Italy market): â‚Ź35.00
PF016429
12 fiale da 13 ml
POTENZIALE DI BELLEZZA
Suggested list price to the salon (Italy market): â‚Ź16.00
150 ml
We suggest you to adopt an higher price positioning of the Cellula Madre vial , compared to existing SDL vials.
CELLULA MADRE
[
availability 1st JULY 2017
]
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