2562 august pf 2014 issuu

august 2014

new

Dynamic Skin Recovery now with

spf50 Also inside: free body therapy essentials GWP

new

Dynamic Skin Recovery SPF50 Combat the triggers that lead to skin ageing and reduce the appearance of age spots with the same formula you know and love – now with even more UV protection!

Launch Deal Item

Size

Qty

Trade Cost

Total Cost

Dynamic Skin Recovery SPF50

50ml

3

£29.80

£89.40

RRP each

Total RRP Value

£60.70 /€77.15

£182.10 /€231.45

Recieve Free

Size

Qty

Trade Cost

Total Cost

Dynamic Skin Recovery SPF50 Tester

50ml

1

£29.80

£29.80

Display Sheets

3pk

1

£1.25

£1.25

Updated Shelf Talker Inserts

each

3

£0.50

£0.50

deal value:

£120.95

deal cost:

£89.40

savings:

£31.55 26.09%

Stock up on Dynamic Skin Recovery SPF50 in professional size with 20% off!

UV

size:

118ml

prof price:

£29.20

20% off:

£23.36

key ingredients •

Patented Oleosome encapsulation technology provides critical Broad Spectrum protection from daylight exposure, yet blends seamlessly into skin.

•

Unique polypeptide helps stimulate collagen synthesis and prevent signs of ageing caused

by Advanced Glycation EndProducts (AGEs).

•

Antioxidant White Tea, rich in polyphenols, helps regulate the formation of collagen-degrading Matrix Metalloproteinases (MMPs) brought on by UV rays.

Don’t forget to register your Face Map our Nation Activity!

Be part of our Skin Care awareness campaign throughout September to mid-October, register your Face Mapping® activity now through Connect and help us educate our nation’s consumers on the importance of a personalised skin care regimen with Dermalogica. #facemapnation

feel good from

head to toe Clients can relax, unwind and achieve healthy skin all over with our exclusive gift-with-purchase cube. Includes Conditioning Body Wash 30ml, Body Hydrating Cream 30ml and skinsoftening Hydro-Active Mineral Salts 28g. Perfect for the summer season!

earn body therapy essentials GWP free spend £300

get 6 free cubes

every £300 spent thereafter

get another 6 free cubes

code: 300561 purchase additional cubes for: £7.00 (retail value: £14.95/€19.00)

Available while stocks last. A maximum of 150 per account applies.

merchandise and sell-in •

introducing

Use the enclosed display sheet in your hotspot

Download the Skin Bar placemat, cube inserts and glorifier pieces from the Business Centre

•

Offer the cube free with a spend of £60/€70 on retail products or treatments

BioSurface Peel

‘Peels’ are in high demand with consumers due to the visible improvements they make on the skin, so it comes as no surprise that they are the fastest growing skin treatment service. The downside? A crowded and confusing marketplace, a lack of professional training, unsafe practices and consequently possible long term damage being inflicted on the skin. Dermalogica steps in to answer the call, with the introduction of BioSurface™ Peel.

What is it?

•

BioSurface™ Peel is the first instalment of the Expert Strength line and a refreshingly new concept formulated with the most progressive technology available that also minimises downtime while still attaining exceptional results.

™

How it works

Our biologically advanced skin peeling system works by synergistically layering critical active ingredients for superior skin benefits and outcomes. Available only for professional use, BioSurface™ Peel will safely and effectively resurface any skin type or condition, even sensitive skin. The result? A boost to new client acquisition, retention and service revenue – it’s a must-have for all skin centres!

Training required

Successful attendance of the BioSurface™ Peel workshop is essential to stock and work safely with this intensive new treatment

and places are available exclusively to students that have achieved at least Specialist status as part of the Dermalogica® Expert programme.

Have you booked yet?

prepped for prom Schools out and prom season is behind us! The Clear Start™ ‘Prep for Prom’ competition received a great response and social media was alive with tweets and Facebook posts.

Congratulations to go Enhance Beauty in Edinburgh who won 1st prize! Well done to Beauty at Your Fingertips in Cottingham, North Yorkshire who is our runner-up!

clear skin starts now This summer we are helping teens achieve optimum skin health.

Every customer that orders Clear Start™ online at buy.dermalogica in August will receive a voucher offering them £10/€10 off a 20 minute Breakout Clearing microZone® treatment with a participating Dermalogica stockist, valid until 14th September 2014.

If you honour a voucher, we will refund you £10/€10…the full discount given!

Please visit the Business Centre to view terms and conditions.

What we need from you: • Confirm to any enquiring clients that you are participating in this promotion.

• Ensure your clients surrender the original voucher when they pay for their treatment.

• Complete all the details on the back of the voucher.

• Send all completed vouchers back in one envelope between the 15th and 26th September, noting the total number of vouchers being sent and expected credit e.g.: 5 vouchers = £50/€50 expected credit.

the planner* now buy:

september what’s on next: I heart Dermalogica gift with purchase

Purchase the Dynamic Skin Recovery SPF50 launch deal now. Make sure your Dermalogica order qualifies for the Body Therapy essentials GWP. offer:

october

Sample and prescribe new Dynamic Skin Recovery SPF50, already a firm favourite, but now even better! Give the Body Therapy Essentials free with an £60/€70 spend.

sneak peek: Holiday gift with purchase offers

target: All AGE Smart clients will love the new formula Dynamic Skin Recovery SPF50. The Body Therapy Essentials GWP is great to link in pre-holiday treatments, waxing etc. skin bar®: Use the placemat from the Business Centre and offer a Body Therapy lesson. microZone® and treatments: Offer the Ultimate Repair MicroZone® for prematurely ageing and sun damaged skins from the Education Centre. socialise: NEW! Dynamic Skin Recovery. The product you love, now with SPF50! #dermalogica

product update Please note the UltraCalming™ Treatment Kit has been updated and pricing adjusted accordingly. The kit now contains UltraCalming Cleanser, UltraCalming Mist, UltraCalming Serum Concentrate, Barrier Repair and a sample of UltraSmoothing Eye Serum. cost: £12.40 sugg retail price: £26.10/€33.20

Look after your skin from head to toe this summer with the #NEW body therapy essentials set – FREE with your purchase! #dermalogica get to class: business forum: skin bar® savvy Forget the furniture.. Skin Bar® is an experimental concept where clients get Dermalogica® on their skin! From one-to-one lessons to themed master classes, let our free-of-charge evening event show you the types of consumer engagement your business can offer. get connected: Through August, Connect websites will be updated to highlight the Body Essentials Set, helping drive traffic into your Skin Centre!

All trade and promotion prices featured exclude VAT and are based on Price Band A. *Dermalogica reserves the right to change this planner at any time. It is intended to be used as a guide to plan your promotions.

order online: http://www. der m al ogi cacon n ect. co. u k dermalogica freephone orders hotline: 0800 591818 (uk) / 1800 818555 (eire) customer service: +44 (0)1372 363600 e-mail: enquiry@dermalogica.co.uk headquarters: the manser building, thorncroft drive, dorking road, leatherhead, surrey KT22 8JB

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