Desert Star Weekly March 30, 2018 Issue

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Your adjudicated newspaper for Riverside County

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PRESORTED STANDARD US POSTAGE PAID Desert Hot Springs, CA PERMIT NO 00005

W E E K L Y

Friday, March 30, 2018 Vol. 12 No. 26

Gold ADDY Award KMIR News Staff Palm Desert, CA -The Living Desert Zoo and Gardens is proud to announce its The Pride of the Desert brochure received a Gold ADDY and was named Best of Collateral at the recently held 2018 district ADDY Awards, presented by the American Advertising

Federation (AAF). The Zoo also took home the People’s Choice Award for their Year of the Giraffe billboard, and a Silver ADDY for its Year of the Giraffe campaign. The Pride of the Desert brochure was created for The Living Desert’s development department to assist in

fundraising efforts for its capital campaign. Featuring up-close photos of animals and people, the brochure highlighted the accomplishments of the Zoo and outlined future goals which include a new entrance, special events center and bringing lions and rhinos to the conservation-

first non-profit organization. The Year of the Giraffe campaign included a logo, print advertising, outdoor billboard, out-of-home escalator wrap. Year of the Giraffe was a yearlong program at The Living Desert dedicated to bringing awareness to the plight of the world’s tallest mammal.

“We were thrilled to earn Gold and Best of Collateral for The Pride of the Desert and have the Year of the Giraffe creative be honored at several levels,” said Erin Scott, Marketing and Public Relations Manager at The Living Desert. Continues on Page 3

Homes of all sizes built for deserving vets KMIR News Staff Indio, CA - Local nonprofit Habitat For Humanity stepped up it’s efforts to build homes for veterans and their families today in Indio. Some big and some small. Habitat For Humanity and hundreds of volunteers from Home Depot were out in full force to make some big and miniature home upgrades. On the receiving end were veterans and their families. “They had like two hundred plus volunteers come from all around the United States. So it was really cool to see people that really care about the CoachellaValley and us veterans our residence,” said Navy veteran Rudy Gutierrez. When it comes to the

larger homes on the block, Habitat For Humanity had one goal in mind. By our coming together with building these homes and providing other supplies to veterans and working in our community and helping veterans and help beautify their neighborhoods and their homes, it’s just a marvelous way we can say thank you to them,” said Dave Thornton, executive director of Habitat For Humanity. The smaller homes were built for smaller inhabitants. Each one will be delivered to deserving vets and their families. The younger crowd being just as

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