Design Factory Industry Brochure by Stephen Kavanagh

We do strategy and design for brands, products and services. We deliver creative digital and print solutions across all points of communication â&#x20AC;&#x201D; brand strategy, brand identity, web, apps, corporate and promotional print, packaging, exhibition and signage design.

Design Factory is an independent design practice based in Dublin. Highly regarded internationally, the company has been at the forefront of visual identity and communications design in Ireland since it was established in 1983.

HEALTHCARE PHARMACEUTICAL

TECHNOLOGY

ENGINEERING MANUFACTURING

CORPORATE

About Design Factory

Highly regarded locally and internationally, Design Factory is an independent design consultancy specialising in visual identity and communications design. They work for a broad range of clients that include national, cultural and educational institutions, government, transport, utilities, technology/media, healthcare, telecoms, retail and ﬁnancial services. Creative Directors Conor Clarke and Stephen Kavanagh run a busy and diverse studio with their talented team of designers, brand strategists, creative thinkers, web and social media experts, print production specialists and ﬁnance administrators.

Stephen Kavanagh, Director stephen@designfactory.ie

Conor Clarke, Director conor@designfactory.ie

As well as client work, Design Factory is actively involved in education and design advocacy, regularly running workshops and presentations with international designers. Members of the team are active in Ireland’s professional design associations and involved in running design events, awards and exhibitions of professional work. The work of the studio has been featured in many international publications including Who’s Who in Graphic Design, Graphis, Novum Gebrauchsgraﬁk, The New York Art Directors Club Annual, European Business Design, Worldwide Identity: Inspired Design from 40 Countries and Around Europe Logos. Design Factory is a regular winner at the IDI and ICAD annual awards. The monograph Design Factory on the Edge of Europe, celebrating 25 years of graphic design practice, was published by BIS Publishers Amsterdam in 2009. Their latest book thirty(ish), celebrating 30 years in business, was launched at Smock Alley Theatre in April 2014.

Understanding your needs

Meeting the brief We work with our clients to create consistent and effective brand communications that are professional, distinctive and unique in the marketplace. With over 30 years experience in branding and communications design, we offer brand consultancy, branding workshops, brand strategy, creative design concepts and design implementation for both print and digital applications. We provide our clients with detailed brand guidelines to ensure accurate implementation and communication of all their brand messages.

Our design process explained STAGE 1

Brand study and visual audit “Your primary brand message must be about how special you are…”

Our ﬁrst task is to get to know you and your company. We need to deﬁne the story you want to tell, not just the plain facts — we need to discover what makes you different through meeting with key personnel in your organisation. We combine this information with our visual audit of your communications, your key marketing and costing documents, which together will inform our Branding & Design implementation plan. This study and audit will inform our thinking and approach in the next stage of the project.

STAGE 2

Design concepts You must ensure consistency in your brand communications, both ofﬂine and online. The key to being a successful business is having a consistent brand. Your brand is all about how your clients experience what you do – the perception clients have of your organisation, but also the promise and reputation that your business holds. Therefore, your ofﬂine brand or ‘look’ should be consistent with your

online appearance. Once your design direction has been established, we can provide you with Brand Guidelines to ensure consistent standards of communication across all media platforms.

“Your online and ofﬂine brand strategy must be integrated and consistent.”

In this stage we will make proposals on how your design programme would work across a selection of digital and print applications. We will demonstrate a consistent look for your brand – from the smallest twitter identiﬁer to your presence on a billboard. The creative director and senior designer will make a presentation of the proposed direction. The visuals will include a range of key digital and print collateral.

STAGE 3

Design development Based on your feedback on our proposed direction for your design programme, we will make any design modiﬁcations required and re-present the design items that were included in the presentation, before roll-out of other items are considered. It is understood that these items will have to be progressed simultaneously. Timelines with key milestones will be agreed with you for the full set of digital and print applications required. This stage includes all production and artwork required by our experienced in-house team.

P H A R M AC E U T I C A L

HE A LT H C A RE

DESIGN FACTORY

Elan — Print Logo design Display — Business Review 40 year anniversary collateral — Pharmaceutical

PHARMACEUTICAL / HEALTHCARE

DESIGN FACTORY

Mater Private — Brand identity Print Signage Brand Guidelines — Healthcare

PHARMACEUTICAL / HEALTHCARE

Abbey Healthcare — Brand identity Print Web design — Healthcare

www.abbeyhealthcare.ie

DESIGN FACTORY

Abbott Laboratories — Consultancy Packaging Presentations — Pharmaceutical

Problem solving that cuts costs Rationalise – Standardise – Optimise With a combination of diverse skills, knowledge and experiences, coupled with the use “Lateral Thinking” Design Factory uses a creative approach, that involves ideas not often immediately apparent and that may not appear achievable or attainable, rather than the traditional “step-bystep” logic process. This as shown below, results in signiﬁcant cost reduction in terms of procurement and obsolescence, increased efﬁciencies both at plant and artwork level and an innovative solution capable of being easily transferred.

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PHARMACEUTICAL / HEALTHCARE

Powerpoint

DESIGN FACTORY

AGI Therapeutics — Annual Reports Print promotion Presentations — Pharmaceutical

PHARMACEUTICAL / HEALTHCARE

Powerpoint

DESIGN FACTORY

IPHA Irish Pharmaceutical Healthcare Association — Brand identity Stationery — Pharmaceutical

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PHARMACEUTICAL / HEALTHCARE

Mount Carmel Hospital — Print / Promotion Advertising — Healthcare

DESIGN FACTORY

Crisis Pregnancy Agency — Branding Print Advertising — Healthcare

PHARMACEUTICAL / HEALTHCARE

RCSI Royal College of Surgeons in Ireland — Brand identity Guidelines manual — Healthcare

T E C HN OLO G Y

DESIGN FACTORY

Mozobi Secure Card Payments

— Brand naming Brand identity design App screen design — Technology

Secure Card Payments Anytime, Anywhere

Dave Gormley Director dave@mozobi.com +353 83 425 0229 www.mozobi.com

TECHNOLOGY

Grassometer — Brand identity App screen design Brand identity guidelines — Technology

BRAND GUIDELINES

Our Colours Primary Colours

RGB

Brand Guidelines A guide to the elements that make up our brand.

RGB

R 65 G 54 B 37

R 191 G 191 B 191

R 231 G 58 B 55

R 86 G 72 B 53

R 251 G 226 B 6

R 35 G 130 B 197

R 79 G 135 B 49

CMYK

C 56 M 57 Y 73 K 67

RGB

C 28 M 21 Y 22 K 3

C 0 M 88 Y 77 K 0

C 51 M 53 Y 68 K 55

RGB

C 5 M 5 Y 91 K 0

RGB

C 80 M 40 Y 0 K 0

RGB

C 73 M 25 Y 100 K 10

Colour significance

Temperature

Soil

Moisture

Sunlight

Growth

DESIGN FACTORY

Zarion

Safe content migration, made simple

When moving large volumes of business-critical content between existing organisations or to a new virtual location, you need to be certain that your content is handled in a safe and reliable manner. Using Zarion Migrate means full compliance with the appropriate legislation as well as low risk and high speed. Don’tt put content migration on the long ﬁnger! Don

— Brand identity design Web design Print collateral Brand identity guidelines — Software

If your organisation has been using the same document management systems for a long time, the prospect of change can be a daunting one. Millions of business-critical documents may be housed in these systems, and if you’re in the ﬁnancial services sector, high levels of regulation are always an issue.

There are a number of reasons to undertake a content migration project... - Standardisation on a single repository - Upgrading an existing repository - Implementation of a more modern repository - Transferring a book of business in to, or out of the business.

It may seem tempting to accept your current situation rather than try to move millions of critical records. However, the ‘long ﬁnger’ option may no longer be viable.

And in each case, you want a solution that will provide the visibility you need while ensuring that there is a full audit trail for each and every

and its associated metadata it “54%document of organisations haveasmade the strategic progresses through the migration process. In choice move towards a single vendor suite for most to cases, speed is crucial as organisations wish to minimise the disruption associated with enterprise key system. management ... in reality 75% changing a content haveZarion more than one ECM/DM/RM system” Migrate meets these needs by providing

In what is a very competitive market, most organisations will try to establish new customer relationships, explore new channels and introduce competitive products. At the same time, you must reduce the cost of ownership of your core systems and ensure that all internal and external compliance obligations are met.

an application that can be easily connected - AIIM Survey, April 2013 to your source and target repositories. Once connected, Zarion Migrate allows the Zarion Migrate overcomes the content (document) migration team take ownership of the migration management ‘barrier to change’ by enabling controlling the throughput rates and the priority your organisation to move millions of documents in which critical documents are moved. Unlike in a timely, orderly, safe and risk-free manner. many other migration utilities, Zarion Migrate Why customers choose Zarion Software Zarion Migrate has been usedMigrate to move millions of for provides What Zarion can do your business you and all project stakeholders critical documents for blue chip financial services with full visibility through intuitive dashboards Having successfully moved millions of organisationsLowers across Europe. risks – systematically conform with regulations, displaying indicators. key performance business-critical documents for our customers, protect and track content from the source to target Zarion understands the complexities of the repository end-to-end migration process and the associated risks. Enables organisations to realise their repository standardisation goal thereby reducing costs of ownership The combination of our industry experience and and improving efficiencies email: marketing@zarion.com call: +353 12405200 Visit us at www.zarion.com our deep understanding of content challenges means that we are uniquely positioned to help Fast, efficient, secure migration ensures minimum financial services organisations reduce costs, lower disruption to the business Copyright Zarion 2014 risk and increase operational efficiency - and meet audit and compliance requirements. Sophisticated dashboards bring visibility of the migration process to those most impacted by it – business owners and senior management

Enabling Content Migration – Quickly, Securely and Reliably

Complete audit trail so that content migration can meet compliance and governance standards

Our expertise in managing content migration offers you a cost-effective solution combined with high speed, low risk ... and your content guaranteed!

The Zarion Migrate dashboards break down daily activity so that users can view items processed, migrated, waiting, in error or quarantined.

Source Repository Extract

Target Repository

Zarion Migrate

Transform

Control

Monitor

Full Visibility

Audit

IT Team

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Business Team

Operations Team

Client Team Oversight

Email in

Quotes Queries

Instructions Loans

Claims Statements

Interact reader Workflow eg. Route to a queue

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Acknowedgements Notifications > Admin/Support

Save Alerts > Support/ Customer Service Agent/Manager

Visibility = Dashboards = Visibility

IT Team

Business Team

Operations Team

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TECHNOLOGY

NanoNord LOAS Lab-On-A-ShipTM

— Branding for products and services Stationery Promotional collateral — Technology

L-O-A-S NOX/O2 Analysing Ana System

NanoNord A/S is a technology company based in Aalborg in northern Denmark. NanoNord’s mission is applying modern technology to optimize the economic and environmental operation of shipping. The company’s present focus is the monitoring and management of fuel oil, lubricants and exhaust emissions. NanoNord’s majority shareholder is the J Lauritzen group.

Exhaust Gas Analyser

KEY FEATURES

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The LOAS Exhaust Gas Analyser is a practical on-funnel

SOx and CO2 Emissions

instrument system for monitoring NOx concentration in

When used in combination with the LOAS Oil Analyser, SOx and CO2 emissions can be accurately measured and reported. The LOAS Oil Analyser measures the sulphur content in

exhaust gas. The system uses a zirconia sensor Cost-Effective Emission Control

technology providing a cost effective solution to

the fuel as well as the mass of fuel consumed. CO2 emissions can also be calculated

demonstrate compliance with emissions regulation.

based on fuel mass consumption

It also enables combustion in engines and boilers.

ã Reulatory compliance: The LOAS Exhaust Gas Analyser enables the management of emissions and Analyzer Board of the LOAS NOX/O2 Analysing system

demonstrates compliance with environmental

NanoNord

regulations.

ã Combustion optimisation:

Monitoring NOx

emissions as well as excess oxygen in flue gases can be utilized to adjust fuel supply and airflow to engines optimizing combustion. It can also be utilized operation. to detect faulty engine and boiler operation ã Good corporate governance: International corporate governance standards require that corporations

Stack probe of the LOAS NOX/O2 Analysing system

report the environmental impact of their operations. The LOAS Exhaust Gas Analyser enables accurate quantification of emissions for this purpose.

CatGuard™ – the next generation

CatGuard Solo™ from Nanonord Nanonord’s CatGuard™ HFO cat fines measurement technology has just got better. With a more compact design and added options it comes also at a significantly lower total cost of ownership. The new version, CatGuard Solo™ launches on 9th September 2014. CatGuard Solo™ comes with the same patented NMR measurement technology as its predecessor at its core. It retains all the measurement capabilities but comes with added options for water, and sodium measurement. It is significantly more compact and is more robust. It is furthermore even simpler to install.

CatGuard Solo™ from ro Nanonord

NanoNord

The CatGuard™ technology solution to cat fine damage CatGuard™ technology from Nanonord uniquely enables near-real time measurement of cat fines in fuel. Cat fines are highly abrasive remnants of silicon and aluminium oxide used as catalysts in the refining of crude oil which are retained in Heavy Fuel Oil (HFO). The level of cat fines in HFO may be up to 80ppm according

“ New technologies have just been introduced in the market and we With in CIMAC Working Group, overall, combustion better purifier management usti chamber Fuels Group, are convinced that newby method urth the threat wear has beenthis reduced up to 50 per cent. Further, of measuring cat finesofinrapid theand cleaning process fin attack, an catastrophic engine damage by cat fines will revolutionise the operation of the engines HFO has been insidious invisible threat on all vessels burning HFO, brought under control. in the future.” Kjeld Aabo

CHAIRMAN, CIMAC WORKING GROUP, F UELS GROUP

CatGuard Solo™ System speciﬁcation ec

to industry standard ISO8217. Engine manufacturers specify a maximum of 15ppm in engine fuel.

• Cat ﬁnes precision: 5 ppm @ 4 hours

Separators (centrifuges) used in an optimal way to clean HFO

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before combustion are capable of cleaning fuel. In practice however, given the previous absence of any direct measure of what is happening in the separator, average separator eﬃciency

• Cat ﬁne spike precision: 20 ppm @ 15 minutes nu

has been in the region of 60 per cent: too low to reliably and consistently reduce cat ﬁnes to an optimal level.

• Optional sodium precision: 2 ppm @ 4 hours urs

• Optional water precision: 0.3 % @ 4 hourss

• 2 integrated sample points each with oil forward orw and return • 1 manual sample point

Deployment of CatGuard™ transforms crew puriﬁer

• Power usage: 85-260 VAC / 300 Watt peak a ak

management from a black magic art to scientific process control. Typically this enables reduced average cat fines levels in fuels entering the engine from 15 to 20 ppm to between 3 and 7ppm. With information from CatGuard™ on cat fine levels before and after the purifier process, crews are encouraged and enabled to much better manage purifier temperature control; flow rate/ capacity as required due to different sizes of cat fine particles and type of HFO; and purifier cleaning when required.

Used catalytic fines: Tiny small particles breaking out from the Catalyst used at the Refinery when cracking Straight Residual oil into finer products. The left over becomes residual fuel for the marine industry, now very likely with a high content of small cat fines.

• 4-20 mA signalling for ships interface of 2 measurement values • Relays for exceeded limits and system diagnostics agn • Size: 88x65x25 cm CatGuard Solo™

• Weight: 38 KG

Typical cat ﬁnes damage to cylinder liner walls.

L-O-A-S NANONORD A/S SKJERNVEJ 4A DK9220 AALBORG Ø DENMARK

TEL: +45 9634 1590 FAX: +45 9634 1599

info@nanonord.dk www.nanonord.dk

E N G INE E RIN G M A N UFAC T URIN G

DESIGN FACTORY

Airsprings 7\bS`\ObW]\OZ >O`ba 2Wab`WPcb]`a

â&#x20AC;&#x201D; Brand identity design Website Packaging â&#x20AC;&#x201D; Manufacturing

Brand Mark Usage/

1.5

SECTION 1.0

CORPORATE TAGLINE

Colour/

Our Corporate Tagline is an important part of our brand message and helps to reinforce our global connections and what we do.

Corporate Tagline

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PRIMARY COLOURS Our corporate colours play and integral part in our brand communications. Using these colours correctly will determine whether or not a particular design will look like part of the airsprings.com family or not.

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1.6

SECTION 2.0

We recommend that yellow is always the dominant colour because of its immediate impact. We want airsprings.com to own the colour yellow in this sector.

PANTONE YELLOW

PROCESS BLACK

PROCESS Y:100% M:5%

PROCESS K:100%

HEX #FFE600

HEX #000000

BRAND MARK VERSIONS White space plays as big apart in our corporate style as yellow or black please see section 5 for more details.

There are two primary versions of the brand mark â&#x20AC;&#x201C; a 2d version and a 3d version. When deciding which version to use please keep in mind the following: â&#x20AC;¢ The 2d version is recommended for stationery and in-house documentation. This version can be printed in both Two Colour Spot or CMYK.

TYPICAL COLOUR OU RATIOS

â&#x20AC;¢ The 3d version is recommended for online/multimedia applications. It can also be used across all CMYK printed applications. Note: This logo version cannot be printed in Pantone Spot.

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30% 5%

Note: We recommend that these black and white versions of the logo are used only when absolutely necessary.

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AIRSPRINGS.COM BRAND PARTS IDENTITY GUIDELINES 2011

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AIRSPRINGS.COM BRAND PARTS IDENTITY GUIDELINES 2011

ENGINEERING / MANUFACTURING

DESIGN FACTORY

PM Group — Promotional brochures Proposal documents — Engineering

ENGINEERING / MANUFACTURING

ABB Cables — Promotional collateral Technical illustration — Manufacturing

Single phase installations – No change The Live (phase) is brown. The protective Earth conductor is green/yellow. The Neutral is blue.

E N

C ORP OR AT E

DESIGN FACTORY

Bruce Shaw — Brand identity Web design Print collateral — Corporate

CORPORATE

www.bruceshaw.com/knowledgecentre

DESIGN FACTORY

Bunzl — Display Interior design — Corporate

CORPORATE

Davy Select — Web design — Corporate

DESIGN FACTORY

OECD Observer — Magazine and book design — Corporate

CORPORATE

DESIGN FACTORY

ODonnell Furniture Makers

www.designfactory.ie

109 Q House, 75 Furze Road Sandyford, Dublin 18, Ireland

T +353 1 809 0010 www.designfactory.ie